Submitted to : Swati Sharma Faculty, Rbs

Submitted by: Avtar Singh Anil Kumar Pankaj Kumar Sham Singh

► Advertising .WHAT IS ADVERTISING ► Advertising is any paid form of non personal presentation and promotion of goods. services & ideas by an identified sponsor. is a general phrase used for the announcements made by sellers to promote the sales of their products.

Social aspects of advertising Advertising as a part of firm’s marketing effort operates in the society. Key areas of debate regarding society and advertising are:  Deception  Manipulation  Taste . It has to therefore follow the social norms.

may be literally truthful” .Social aspects of advertising Deception: it refers not only to the information content in advertising but may also arise from misplace emphasis in presentations. separately considered. According to federal trade commission of the USA“Advertising as a whole must not create a misleading impression although every statement.

.Social aspects of advertising Manipulation :. These companies can utilize advanced and very scientific advertising techniques and thus make an impression on consumers. Manipulation is done through emotional appeals.The freedom of choice of consumers is restricted by the power of advertising since it can manipulate buyers into making a decision against their will or interest.

tasteless. boring and so on. irritating. a) Sources of distaste b) Sexual Appeals c) Shock advertising .Social aspects of advertising Taste:.Sometimes ads are offensive.

Social aspects of advertising Some examples of the Advertisements with social aspects: Grow-more-trees advertisements  Drink milk  Eat healthy food. eat eggs  Mother’s milk is best for the baby  Say no to drugs every time  Get your child vaccinations in times .

Legal aspects of advertising The government in each country has to make sure that advertisements appearing do not flaunt of their rules & regulations. It should not: show anti-national feelings  contain misleading information about the product  Violate government rules .

manufacturing date.Legal aspects of advertising Some examples of the Advertisements with legal aspects: Get your car checked for pollution  Drinks & driving do not mix  Weight. date of expiry should be mentioned on the packing case . price.

Ethical aspects of advertising Ethics are the moral standards against which behavior is judged Key areas of debate regarding ethics and advertising are:  Truth in advertising  Advertising to children  Advertising controversial products .

 Cannot legislate against emotional appeals .Ethical aspects of advertising ► Truth in Advertising  Deception is making false or misleading statements.  Puffery (commercial exaggeration) is legal.

Ethical aspects of advertising Advertising to Children—Issues  Advertising promotes superficiality and materialism in children.  Persuasion to children creates child-parent conflicts.  Children are inexperienced and easy prey.  What does the literature say about kid’s abilities to process persuasive information? .

alcohol. gambling and lotteries are product categories of greatest concern.Ethical aspects of advertising Advertising Controversial Products  Critics question the “targeting” of minorities.  How does the concept of “primary demand” provide insights here?  What does the literature say about advertising’s impact on these product categories? . ►Tobacco.

Economic aspects of advertising ► Making Consumers Aware of Products and Services Providing Consumers With Information to Use to Make Purchase Decisions Encouraging Consumption and Fostering Economic Growth ► ► .

Economic aspects of advertising ►  Effects on Consumer Choice Brand Loyalty  Differentiation ► Effects   on Competition on product costs and prices Barriers to entry Economies of scale Advertising as an expense that increases the cost of products Increased differentiation ► Effects   .


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