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" she points our. Wrench and J.Y.be acquired and marketed by biocorporarions. p. Far-reaching political and moral consequences follow from the fact that The Declaration of property thr~ug~out the world. 48. Because property rights are freely disposable m the market. Solornos. just as biotechnology firms will have rights in the genet~c inherita~ce of "natural" humans. The problem of rope is primarily. a matter of und. hominoids (intelligent. 5 Human Rights provides a guarantee to entrepreneurial Muslims as a "Religious Minority" in Europe Muslims are clearly present in a secula portant sense absent from it. "obliges public rhorities to ensure that any prohibition on the advertising of a legal product service can be justified under the act.48) The old juridically defined self." which: so it is forcefully argued. and especially the excells 2. W'ho is to be counted as human. Racisn rope. 1993. than mere thought. Le Principe d'bumanite. now becomes problemarized. and the superior genes of humans with privileged capabilit~es w~ll." 47.2001). In support of this aim. More is involved here. Human right~ becom~ floatmg signifiers that can be attached to or detached from vanous subjects and classes constituted by the market powerful nation-states. we may now have to rethink the supernatural. Prance. the official spokesperson for Advertising Association invokes human rights to promote an already consumer culture. and what genetic engineering do~s to the i~ea of responsibility. speech" ("Is It Time to Relax Restrictions on T. Jean-Claude Guillebaud argues that these developments may well pm~ vide renewed (scientific) legitimations for slavery and racism.ISS SECULARISM noids and genetically engineered humans-including product of human making (and are therefore "cultural" ran. Oxford: Berg. eds. Advertising?" The May 13. is also guaranteed by human rights.. will be decided through the global market in which proP~rty rights and cost-benefit analysis are central. Seull. however. emotional machines) will be bought and sold. 1995. "The human rights act. 1I9. conceptualized is constituted) migrants included by Europeans. Consider the recent debate in Britain about relaxing the legal on television advertising. See J. . 2000. Hargreaves.) Corporations that have invested heavily III research and construction will have property rights in these hominoids. I take it for granted that in Europe toda: resented in the media and discriminated agai interesting for my present argument is the anx ity of West Europeans about the presence ofl\ larnic traditions within the borders of Europe 1992 poll showed that two-thirds Islam in that couutry. Europe (and t is ideologically constructed in : cannot be satisfactorily represented within and excluded from Europe a a special way. See A. so I claim. London. Routledge. which guarantees commercial . Because the modern concept of the natural is now bemg reconfigured. and that this has less to do wi Muslims living in a secular environment an tions of "culture" and "civilization" and "the and "minority." (Such rights of disposition are bv the way. principle and designated by the most. practices only cently discredited (see Jean-Claude Guillebaud. the selfowning subject. . clones-are the rather than "natu- It is that we are now required to consider seriously what the human capabilities of machines are. what the capabilities are of the human subject. Immigration. Race a. 14).-) of the popul It's not merely that thi lims into European society is thought to be eSI I. p. accompanied by the "commercial freedom of speech. (See Article 17.

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