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Thailand ICT Market 2011 and Outlook 2012 


ISBN 978-616-12-0053-4
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National Science and Technology Development Agency
Software Industry Promotion Agency (Public Organization)

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1.Computer Hardware

93,589

112,705

17.6

19.1

2.9

20.4

2.Communication
3.Software & Software
Services** 
('+ ICT

408,846

444,385

76.9

75.1

6.9

8.7

29,418
531,853

34,481
591,571

5.5

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24,612

162,720

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20,269

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93,589

246,126

408,846

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29,418

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NA

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3.Software & Software
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26,751
9,149

20,269

Total

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93,589

3,821

30,572

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29,418

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Household
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26.3
87.5

31.1

68.9

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Categories
System
1.1 Large scale systems
1.2 Medium scale systems
1.3 Small scale systems
1.4 Special Purpose Equipment
2 Personal Computer
2.1 Desktop PC
2.2 Notebook/Netbook
2.3 Tablet PC*
2.4 Tablet PC (One Tablet PC Per Child)
3 Peripherals
3.1 Monitor LCD & LED
3.2 Printer**
3.2.1 Dot Matrix
3.2.2 Inkjet
3.2.2.1 Single Inkjet
3.2.2.2 Multifunction Inkjet
3.2.3 Laser
3.2.3.1 Single Laser
3.2.3.2 Mutifunction Laser
3.3 External Data Storage
3.3.1 External Hard Disk
3.3.2 Enterprise Storage
3.3.2.1 Entry Level
3.3.2.2 High-End Level
3.4 Other Peripherals
3.4.1 Scanner
3.4.2 Projector
3.4.3 UPS
3.4.4 Digital Camera***
Total Computer Hardware Market
1

#$ 2553
Unit
NA
NA
NA
NA
NA
3,180,000
1,290,000
1,890,000
NA
1,600,000
1,530,000
57,000
1,160,000
440,000
720,000
313,000
245,000
68,000
NA
NA
NA
NA
NA
1,294,000
25,000
79,000
NA
1,190,000
NA

Avg. Price
Value
(Baht)
(Mil. Baht)
NA
8,320
NA
720
NA
1,800
NA
2,980
NA
2,820
NA
54,780
16,000
20,640
18,500
34,140
NA
27,815
3,900
6,240
NA
4,305
9,500
542
NA
2,244
1,500
660
2,200
1,584
NA
1,519
4,200
1,029
7,200
490
NA
4,750
NA
2,500
NA
2,250
NA
850
NA
1,400
NA
12,520
5,000
125
20,000
1,580
NA
1,890
7,500
8,925
NA
90,915

#$ 2555f

#$ 2554
Unit
NA
NA
NA
NA
NA
3,820,000
1,320,000
2,020,000
480,000
NA
1,100,000
1,652,500
56,500
1,270,000
430,000
840,000
326,000
240,000
86,000
NA
NA
NA
NA
NA
114,000
24,000
90,000
NA
NA

Avg. Price
Value
YTY (%)
(Baht)
(Mil. Baht) in Quantity
NA
8,930
NA
NA
770
NA
NA
1,950
NA
NA
3,200
NA
NA
3,010
NA
NA
66,120
20.1
16,000
21,120
2.3
18,000
36,360
6.9
18,000
8,640
NA
18,539
NA
3,500
3,850
-31.3
NA
4,559
8.0
8,500
480
-0.9
NA
2,493
9.5
1,500
645
-2.3
2,200
1,848
16.7
NA
1,586
4.2
4,100
984
-2.0
7,000
602
26.5
NA
6,000
NA
NA
3,200
NA
NA
2,800
NA
NA
1,100
NA
NA
1,700
NA
NA
4,130
NA
5,000
120
-4.0
19,000
1,710
13.9
NA
2,300
NA
NA
93,589
NA

*Tablet PC Q -T( C K# 2554
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1-5

YTY (%)
in Value
7.3
6.9
8.3
7.4
6.7
20.7
2.3
6.5
-33.3
-38.3
5.9
-11.4
11.1
-2.3
16.7
4.4
-4.4
22.9
26.3
28.0
24.4
29.4
21.4
-67.0
-4.0
8.2
21.7
2.9

Unit
NA
NA
NA
NA
NA
5,850,000
1,200,000
2,250,000
1,500,000
900,000
NA
900,000
1,788,000
55,000
1,395,000
385,000
1,010,000
338,000
235,000
103,000
NA
NA
NA
NA
NA
126,000
24,000
102,000
NA
NA

Avg. Price
Value
YTY (%)
YTY (%)
(Baht)
(Mil. Baht) in Quantity in Value
NA
9,960
NA
11.5
11.7
NA
860
NA
12.8
NA
2,200
NA
9.4
NA
3,500
NA
13.0
NA
3,400
NA
NA
82,800
53.1
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15,500
18,600
-9.1
11.4
18,000
40,500
11.4
143.1
14,000
21,000
212.5
3,000
2,700
NA
19,945
NA
7.6
3,500
3,150
-18.2
-18.2
NA
4,669
8.2
2.4
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8,200
451
-2.7
6.7
NA
2,660
9.8
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1,400
539
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2,121
20.2
-1.8
NA
1,558
3.7
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4,000
940
-2.1
2.7
6,000
618
19.8
NA
7,450
NA
24.2
31.3
NA
4,200
NA
16.1
NA
3,250
NA
18.2
NA
1,300
NA
14.7
NA
1,950
NA
NA
4,676
NA
13.2
0.0
5,000
120
0.0
7.4
18,000
1,836
13.3
18.3
NA
2,720
NA
NA
112,705
NA
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1 Communication Equipment
133,780 145,404 160,419
1.1 Telephone Handset
58,774 62,092 68,145
1.1.1 Fixed Handset
2,897 2,980 3,019
- Conventional Fixed Handset 1,236 1,303 1,381
- IP Phone
1,170 1,254 1,296
- Fax
491
423
342
1.1.2 Mobile Handset
55,877 59,112 65,126
- Conventional Mobile Handset 30,983 29,992 27,931
- Smart Phone
24,894 29,120 37,195
1.2 Core Network Equipment
45,725 50,376 54,916
1.2.1 Core Network
33,222 35,710 37,986
1.2.2 Infrastructure Cabling
12,503 14,666 16,930
1.3 Wireline Equipment
13,723 14,640 15,490
1.3.1 Access Equipment
5,345 6,147 6,741
1.3.2 LAN Cabling
2,904 3,438 4,166
1.3.3 PBX/PABX
5,474 5,055 4,583
- Conventional PBX
4,312 3,799 3,262
2-2 

(%)
53/54 54/55f
8.7 10.3
5.6
9.7
2.9
1.3
5.4
6.0
7.2
3.3
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5.8 10.2
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17.0 27.7
10.2 9.0
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6.4
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1.4 Wireless Equipments
2 Communication Service
2.1 Fixed Line Service
2.2 Mobile Service
2.2.1 Mobile Voice
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2.3.1 Internet Gateway
2.3.2 Internet Access Service
2.4 International Telephone Service
2.4.1 IDD/VoIP
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2.5 Data Communication Service
2.5.1 Leased Circuit
2.5.2 Others
Total Communication Market  

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248,729 263,442 283,966 5.9
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153,221 162,486 176,626 6.0
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33,098 36,096 40,155 9.1 11.2
9,612 10,126 11,035 5.3
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382,509 408,846 444,385 6.9
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