May 6, 2012 To: Interested Parties Fr: Anzalone Liszt Research Re: Summary of Polling on California Ballot Initiatives _______________________________________________________________________ Recent polling

in California finds that voters are initially uncertain about the Our Children, Our Future education funding ballot initiative. However, when voters are asked to choose between the two initiatives after balanced positive and negative information on both, the Our Children, Our Future initiative is picked by a 22-point margin over the Governor’s initiative. Based on title and summary language alone, voters are divided on Our Children, Our Future. • The title and summary language for Our Children, Our Future produces a divided electorate, 45% Yes – 45% No. It should be noted that in well-funded initiative campaigns that include broadcast TV and extensive voter outreach, voters seldom decide on initiatives solely on title and summary language and frequently make up their minds prior to reading the ballot. The title and summary language for the Governor’s Initiative produces stronger support initially, 53% Yes – 39% No.

After balanced messages about the initiatives that include negative information on both, when you ask voters to choose between the two initiatives, voters prefer Our Children, Our Future over the Governor’s Plan by a wide margin. • The poll finds that in an evenly funded campaign in which voters hear positives and negatives about both measures, voters support Our Children, Our Future over the Governor’s initiative, when asked to choose between both, by a margin of 52% to 30%.

Anzalone Liszt Research (ALR) is a public opinion research firm specializing in message development and strategic consulting. For nearly 20 years, ALR has partnered with clients ranging from national and local political campaigns to issue organizations, foundations, and corporations of all sizes. ALR currently polls for a range of political clients, including President Obama’s reelection campaign, two U.S. Senators, and more than a dozen U.S. Congressmen.

Anzalone Liszt Research conducted n=804 live telephone interviews with likely 2012 voters in California. Interviews were conducted between April 24-27, 2012. Respondents were selected at random, with interviews apportioned geographically based on past voter turnout. Expected margin of sampling error for these results is +3.5% with a 95% confidence level.