Industry Analysis Industry Analysis Vietnam’s Mobile Vietnam’s Mobile

Telephony Industry Telephony Industry
Lecturer/Tutor: Quan A.Nguyen Presenters: Tran Bich Diep Nguyen Ha Linh Pham Thi Tra My Nguyen Thi Nhu Ngoc Tutor: 3 BA 06
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6-Fone F!!!

Agenda
• Dominant traits • Five forces analysis • Strategic group map • Key success factors • Industry assessment
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Dominant traits
• Currently 7 network operators:
– Mobifone - Viettel – Vinaphone E-mobile – Beeline VN - S-fone – Vietnamobile

• With the launch of new entrant: Indochina Telecom
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5.
Ir

Largest Mobile markets in Asia Pacific Q1/2009
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Enuth Iiurea

(bieu do 2)
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Thi trwivng di déng VN (théng 5I20D8)
I Viettel

12108 310 ‘C 19 426 006 - Mubifone
Ii" , I VinaPhone

The growth rate of mobile subscribers in Vietnam from 2003-2010
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Dominant traits
• Nationwide competitive rivalry • Less product differentiation due to the prolong price war • Demand condition:
– High end customers: saturation – Low end: still high demand
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5.
Ir

Dominant traits
• Technology:
– Now: GSM – 2G, CDMA - 2.5 G – Future: 3G
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Five force analysis
• Rivalry:
– The frequency of promotions – More suppliers but less differentiated products – Profitability

• Threat of new entrance: Full MVNO
– Indochina Telecom – Vietnam Television Corporation (VTC)
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Five force analysis
• Threat of substitute services:
– Home phones – Fixed line wireless services

• Bargaining power of suppliers: • Bargaining power of customers: Collecting strength of five forces is slightly weaker than normal: ideal for investors
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