Steven Payne Commission 9th May 2012

Subject and Structure
•  The Cell Cycle –  Specifically, Mitosis Depicted as a Space-Age Inspired Metropolis Mitosis is Explained in Relation to a White Blood Cell
–  The White Blood Cell is Represented as a Police Car –  The White Blood Cell Pursues a Bacteria, Represented as a Criminal –  The White Blood Cell Goes Through Mitosis in Order to Catch the Bacteria

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Subject and Structure
•  Act One –  The Bacteria Enters the Blood Stream –  The ‘B.M.P.D’ Are Alerted Act Two –  The White Blood Cell Grows –  Mitosis Occurs –  The White Blood Cell Divides Act Three –  The White Blood Cells Pursue the Bacteria –  The Bacteria is Apprehended by the White Blood Cells

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Audience and Market Research
Target Audience
–  General Audience, Adults and Children Alike

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Market Research
–  The Style of the Animation Needs to be Both Informative and Appeal to a Range of Audiences –  It Needs to be Family Friendly, But Not Childish –  It Needs to Deliver Complex Information in a More Approachable Fashion, Such as Treating it as a Metaphor for Something Else

Definitive Influences

Storyboard

Storyboard

Concept Artwork

Concept Artwork

Concept Artwork

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