If Customer is the God, Employees who serve the Customer are Priests It is widely quoted that “Customer is the

God” and it is satisfied customer which leads to the success of any corporate in the contemporary business world. The ultimate satisfaction of the customer depends upon the way they are treated by the employees of the organisation. Whenever there is an interaction between the employee and the customer it is the employee on whose shoulders lay the crucial role to understand the customer and provide that best available solution to his needs. Research has suggested that customer experience is largely dependent upon their experience with employees and that customers can be retained by employees. Dyadic relationship between a customer and employee decides about the future transaction and association of customer with the organisation. Customers’ attitude is largely affected by the attitude and behavior of the employees of the company with which they are dealing. The below mentioned quality factors are important for customers:        Adherence to deadlines Convenience Personal attention Reliability Professionalism Empathy Assurance

Hence to conclude a successful sales manager should understand these nuances prior to dealing with customers and plan and execute the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

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