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Presented by: VaishakM.R Maheswar A.T Prameela Buruga Moen Ahmed Karthik Suraj
•Future group is India’s leading business group that caters into the united Indian consumption space. • The Company was converted into a public limited company on September 20. capital. Pantaloon as today evolved as a leading manufacturer-retailer in the country with 12 Pantaloon stores and 6 hypermarkets operational across the country.000 shareholders. . It has been a remarkable journey for PRIL as its evolved from a manufacturing to a completely integrated player controlling the entire value chain. Kishore Biyani. Media & Logistics. Pantaloons ranks amongst the top five retailers in India. Lead by Kishore Biyani. 1992 the name was changed to Pantaloon Fashions (India) Limited and the same time it went public and today it has approximately 14. the future group operates through 6 verticals: Retail. •Future group’s vision is to deliver everything. •From a humble beginning in 1987. every time to every Indian consumer in the most profitable manner. •It later changed its name to Pantaloon Retail (India) Limited on 7th July 1999. 1991 and on September 25. 1987 as Man's Wear Private Limited under the stewardship of Mr. Brands.History •Incorporated in October 1987. •Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12. Space.
the superstore also offers a varied range of brands encompass every aspect of modern dressing in India. accessories. In addition.VISION AND MISSION: Customer assistance par excellence With Pantaloons. the stores being self-service stores. Products that offer real value for money Through its chain of Pantaloon stores. Pantaloons also household items. and offers customer tremendous convenience to shop. In an extremely price-sensitive mar] India. toys. besides garments. the Company has brought to the Indian an ambiance conductive for shopping. books. delivered to the customer within 48 hour. the company believes in providing assistance par excellence customers. despite . infant necessities. etc. v giving any reason. The company aims to value to the customers through various unique avenues. music. Caters to the entire household To complete the idea of a family store. Providing service of customized suits within 48 hours One of the services being tested presently by Pantaloons is unique customized tailoring for trousers. COMPANY VISION : Pantaloon has been a pioneer in introducing the concept of mega retail stores i called 'Pantaloons' for the entire family. blazers and suits. . home furnishings. No question asked exchange policy Another highlight of the Pantaloons service is "No question asked" exchange which allows customers to exchange products within 30 days of buying them. the Pantaloons chain of stores has been successful in maintain! equilibrium between quality and price.
The company plans to increase the retail space under control from 2. we shall serve our customers and stakeholders satisfactorily. Paradigm shift in "rapid roll-out' The company has aggressive grow plan to achieve scale of economy ai leadership position in this evolving industry. PRIL's ability to evolve from format into large format retail stores is well proven.CORPORATE MISSION : "We share the vision and belief that by improving our performance through innovative spirit and dedication. it ensures repeat purchase strategy of the company is reflected in all its communications and product offerings.0C FY0102 to more than 1 million square feet over the next 3 years to emerge 'Godzilla' of the Indian retail industry. .PRIL has effectively blended the multiple strategies and there has been successful in addressing a high share of the customer's basket. With audience having social ethics and culture deeply rooted in them addressing the pulls more customers into the store. company has identify many locations across the company to roll out stores future. 'Family focus' rather than 'individual focus' PRIL strategy is to target family as its customer rather than individual." Blending Strategies To targeting higher share in customer shopping basket the Company has blending strategies.departmental stop hypermarkets . By entering into multiple formats . Increase share has been primarily on account of entering new product categories. With aggressive growth p. Moreover.
Competition : Westside Shoppers Stop Lifestyle Wills Lifestyle Levis .
51 190. cr.24 1.87 1.90 160.00 - - - .30 2.408.21 - - 92.99 Koutons Retail 55.51 Kewal Kiran 588.662.47 Shoppers Stop 726.41 Cantabil Retail 60.05 919.15 98.53 1.31 918.Competition Last Price Market Cap.21 312.206.56 4. (Rs.27 657.62 Brandhouse 29.10 0.) Sales Turnover Net Profit Total Assets Pantaloon Ret 349.64 Pantaloon (DVR) 293.70 725.70 7.20 699.681.590.05 80.03 REI Six Ten 64.87 359.44 108.99 690.73 29.142.24 5.46 918.90 26.23 500.934.06 50.57 176.15 587.60 169.164.05 32.22 891.90 2.37 179.48 40.46 16.97 Provogue 61.
COMPETITORS : Shoppers’ stop Reliance retail RPG group.Spencer Bharti-walmart Tata Tesco.star bazaar Aditya Birla’s-More. .
nuclear families in urban areas. The whole concept of shopping has altered in terms of format and consumer buying behavior. TRENDS AND OPPORTUNITIES Retailing in India is gradually inching its way toward becoming the next boom industry. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. entertainment and food all under one roof. along with increasing working women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India. A large young working population with median age of 24 years. multi-storied malls and huge complexes offer shopping. ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers. .STRATEGIES. The Indian population is witnessing a significant change in its demographics.
Marketing Mix Process Physical Product Evidence 7 ‘P’ Product Price Place Promotion: Product Mix: • Television sets •Footwear Bazaar •Living Room •Kids Wear • Men’s wear • Washing Machines •Beauty Care •Bed Room furniture •Toy Bazaar •Bakery • Refrigerator •Novara’s Jewellery •Stationary •Ladies wear• Personal Care •Food bazaar •Dining Rooms •Child Care •Mobile bazaar •Kids Room •Future Money • Microwaves •Been Bags •Future Generally •Paintings • Small Appliances •Decorative Items • Laptops • Computer Accessories • Kitchen Appliances. .
ft. Number of out let. Area-10. Saturday and Sunday)..120000 sq.Price Mix: Value Pricing (EDLP) Promotional Pricing Low interest pricing. Psychological discounting Special event pricing(Vara Mahalakshmi offer. Located at main city-tier I & tier city-II. radio) Exchange offer Weekend discounts Point of purchase promotions .000sq ft. 8th Anniversary celebration ) Differentiated Pricing Time Pricing Psychological Pricing. Place Mix: Place INDIA. Future card (discount) Advertising (print ads. TV ads. High street area of city.104. Promotion Mix: “Saal ke Sabse Saste 3 Din” (Wednesday.
The various department stores are: 1. FOOD BAZAAR 2.DEPOT: 9. NEW BUSINESS DEVELOPMENT (NBD) 10. PLASTIC . APPARELS 3.UTENSILS – CROCKERY (PUC) 8.FURNITURE BAZAAR 7.ELECTRONICS BAZAAR 5.GENERAL MERCHANDISE 4.DEPARTMENT STORES / LINE OF BUSINESS Cosmos mall operates in a four floored building and the four floors are divided into various sections called Department Stores. STAPLES .MOBILE BAZAAR 6.
Stock Flow in Cosmos mall: Stock indenting: It is the process where the stock on the floor and stock in hand is checked and if there is any shortage the stock is demanded from the category team at the zonal office through mail. Logistics department is mainly concerned with the stock management in the store.) and track where the material is.. trains. The focus of logistic department in on removing inefficient in fulfilling customer demands in real time. . They maintain the supply flow of required stock. Peak season demand has to be taken into consideration as well. Partnership with transportation firm so that cost and transport can be shared if the shipment does not occupy the whole truck space. Role of Logistics departmentSafe and reliable transport in as much low price as possible. Constant contact with distribution teams(trucks. Software Used in Logistic Department: SAP Technology.LOGISTICS DEPARTMENT The inventory levels of the store have to be maintained to avoid any stock outs.
largest market share and capitalization.Strength “ Pioneer in the industry. “ Most trusted and respected brand by the consumers “ Being financially strong helps pantaloons retail India deal with any problems. . convenience and a wide range of products all in one store “ Presence in major cities “ Highly Strategic human resource management and development. ride any dip in profits and out perform their rivals “ Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of it competitors. It invests time and money in training people. and retaining them. “ Reputation for value for money(Competitive pricing).
Enable to provide enough parking space for its customers.Weakness High cost of operation due to large fixed costs. High attrition rate of employees. Very thin margin. Lacks in branded products .
and reach INR 1. “ To take over. focusing on specific markets “ New locations and store types offer PRIL opportunities to exploit market development. and variety of products and stores) “ Opportunities exist for PRIL to continue with its current strategy of large. 00. 000 Crore by 2012. property. “ Rural Retailing . merge with.Opportunities “ Huge untapped market “ (The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2012 making India one of the largest consumer markets of the world) “ Organized retail is only 3% of the total retailing market in India.(Diversification into insurance . super centers.a. or form strategic alliances with other global retailers. It is estimated to grow at the rate of 25-30% p.
display. “ The actions of a competitor could be a major threat against pantaloons retail India. they are parallel to a large supermarket with little overheads. if they bring in new technology or increase their workforce to meet demand “ Shopping Culture: Shopping culture has not developed in India as yet. . price cuts and so on could damage profits for pantaloons retail India. “ Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services “ Price wars between competitors. for instance. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping. high degree of flexibility in merchandise.(Extra competition and new competitors entering the market could unsteady pantaloons retail India) “ A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits. prices and turnover. “ If unorganized retailers are put together.Threats “ Being number one means that you are the target of competition.
Competitive Advantage When a firm sustains profits that exceed the average for its industry. The goal of much of business strategy is to achieve a sustainable competitive advantage. A resource-based view emphasizes that a firm utilizes its resources and capabilities to create a competitive advantage that ultimately results in superior value creation. . Thus. Cost and differentiation advantages are known as positional advantages since they describe the firm's position in the industry as a leader in either cost or differentiation. a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage). or deliver benefits that exceed those of competing products (differentiation advantage). the firm is said to possess a competitive advantage over its rivals.
Layout of the store provides comfort and convenience to the customer. . The quality of the products offered at the store was also very well accepted by the customers. proper arrangements of the products and parking facility. The prices are affordable with a good variety of the products available under one roof. Most of the customers found it convenient to visit the store once in a week. The target market for the PANTALOONS is the growing middle class segment. with the sales during the weekends and festive seasons picking up nicely.CONCLUSION The overall perception of the PANTALOONS store is good except in some areas like billing system during the weekends. Reasonable price of the products at the store was the driving factor for the customers to shop in the store. Customers responded positively to the promotions offered at the store.
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