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Code MBN H655 Subject Name FACILITY PLANNING L 2 T 0 P 0 C 2
Pedagogy: The topics shall be handled as case study discussion or seminars. Hence the students must read the relevant topics before they come to the class.
Pedagogy Seminar/case study/discussion
The role, cost and management of hospitality facilities
Hospitality Facility Management-David M Stipanuk & Harold Roffmann
Managing Maintenance- needs –water & waste water systems
Management operations and research – N.Sathyanarayanan
Electrical systems-Laundry system
Hospitality Facility Management-David M Stipanuk
Food Service equipment
Food Service Planning: Layout & EquipmentLendal H Kotschevar,Margaut
Energy Mangement –
operations and research – N.Sathyanaraytanan
Systematic layout planning- Richard Muther Cahners
Planning Design-Food service panning & design
Real cases from Hotel industry
Visit to SRM hotel and IHM laundry
Facility planning exercise
Reference Books: R.1 : Hospitality Facility Management-David M Stipanuk & Harold Roffmann R.2 : Systematic layout planning- Richard Muther Cahners R.3 : Management operations and research – N.Sathyanarayanan
R.4 : Food Service Planning: Layout & Equipment-Lendal H Kotschevar,Margaut
Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks
Dr. Jayshree Suresh Dean-MBA
. Management and institutionsManagement tools and techniques 13-15 Discussion . Code MBN H756 Subject Name ECO TOURISM L 2 T 0 P 0 C 2 S.. . 6 Policy and planning-Eco tourism-related organizationsEco tourism in the inter sectoral context- 16-18 discussion .NO TOPIC HOURS Pedagogy (Seminar/Case Discussion) Reference 1 Principles of Eco Tourism-Types of Eco Tourism 1-2 Discussion The Encyclopedia of Eco Tourism by David B Weaver 2 Global growth and magnitude of Eco tourism-Eco Tourism venues-Public protected areasPrivately owned protected areas 3-5 Discussion The Encyclopedia of Eco Tourism by David B Weaver 3 modified spaces-indigenous territories-Impact of Eco Tourism.Economic impactsEnvironmental impacts 6-9 seminar Hospitality by Rocco today M Angelo & Andrew N Vladimier 4 Exploring socio-cultural impacts on local communitiesDeveloping indicators for designations sustainability 10-12 Discussion The Encyclopedia of Eco Tourism by David B Weaver 5 Rural development-Planning.Sub.
26 discussion The Encyclopedia of Eco Tourism by David B Weaver 10 Background on clubs-types of clubs-club ownership-club 27-28 Seminar Hospitality by Rocco today M organization-club operation Angelo & Andrew N Vladimier 11 Visual presentation on Eco tourism 29-30 LCD presentation & dIscussion inputs from websites on Eco tourism with pictures Reference Books: R1: The Encyclopedia of Eco Tourism by David B Weaver R2: Hospitality today by Rocco M Angelo & Andrew N Vladimier Internal Marks Evaluation (50 marks) Cycle Test Surprise Test = 10 Marks =05 Marks ..7 The place of Eco tourism in public policy and planning- 19-21 Discussion . 8 The Business of Eco tourismAccommodations-Tour operations-Tour guides and interpretations 22-24 Interactive class discussion The Encyclopedia of Eco Tourism by David B Weaver 9 the business of Eco tourism-Club organizations 25.
Model Test Project Viva Attendance =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Mrs.R.Jayshree Suresh Dean MBA .Catherine Issac Dr.Krishnaraj Head/GM Dr.
4 Early History of Lodging . Hence the students must read the relevant topics before they come to the class.Sub. Globalization of the Lodging Industry – Franchising 5 The Organization and Structure of 9-11 Lodging Operations : Size and Scope of the Industry Discussion Gray and Ligouri: Hotel and Motel Management and operations Delhi: Prentice Hall India) 2002 . Pedegogy Seminar /discussion/case study 1 The World of Hospitality: Introduction to Hotel. Demands and Rewards 3 Discussion Gray and Ligouri: Hotel and Motel Management and operations 3 Economic and Other Impacts of Hotel.Chand 2003 Reference 2 Nature of Hospitality: Communication.6-8 Seminar Negi: Hotels for Tourism Development Delhi: Metropolitan India. Code MBN H657 Subject Name HOSPITALITY MANAGEMENT L 2 T 0 P 0 C 2 Pedagogy: The topics shall be handled as case study discussion or seminars. 2004. 2004. S. and Travel Industry 4-5 Discussion Negi: Hotels for Tourism Development Delhi: Metropolitan India. Tourism. Travel and tourism Industry 1-2 Seminar Professional Hotel Management Delhi: S.No TOPIC Hrs. Turnover.
6 Classifications of Hotels .Chand 2003 12 Usage of CRS in Hotel Industry.Hotel Market Segments .2002 9 Functional areas: Engineering and Maintenance Division .Marketing and Sales-Division .Security Division- 20-22 Explanation by charts and discussion Sudhir Andrews: Hotel front office training manual Bombay: Tata McGraw Hill. Targeting and Positioning 23-24 Discussion Jagmohan Negi: Professional Hotel Management Delhi: S.Role of Associations in hospitality management Discussion Gray and Ligouri: Hotel and Motel Management and operations Prentice .Organization of Classifications of Hotels . 7 Food Service Industry : Composition and Size of Food Service IndustryOrganization of Hotel and Restaurant Food Service.Management and Operation of Food Services- 15-16 Seminar Gray and Ligouri: Hotel and Motel Management and operations 8 The Rooms Division: The Front Office Department.7 Ps of Mktg Segmentation.Accounting Division .Human Resources Division .The Reservation Department -The Telecommunications Department The Uniformed Service Department 17-19 Visit to SRM Hotel and dept charts Andrews: Hotel front office training manual Bombay: Tata McGraw Hill. 2004. 27-28 Chain of hotels.Organization of 12-14 Discussion Negi: Hotels for Tourism Development Delhi: Metropolitan India.2002 10 Hospitality Mktg: Distinctive characteristics ..Hotel Market Segments .Chand 2003 11 Future trends in Hospitality Industry: 25-26 seminar Negi: Professional Hotel Management Delhi: S.
Chand 2003 R2 : Sudhir Andrews: Hotel front office training manual Bombay: Tata McGraw Hill.Jayshree Suresh Dean /MBA .2002 R3 : Gray and Ligouri: Hotel and Motel Management and operations Prentice Hall India) 2002 From Various websites Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Mr.R.Jagmohan Negi: Delhi: S.Krishnaraj Head/GM Dr.Hall India) 2002 13 Hospitality Industry-Over all review 29-30 Presentation with visuals References: R1 : Professional Hotel Management .Balaji Faculty Dr.
Hence the students must read the relevant topics before they come to the class.regulations 10-12 seminar International TourismH.L. Code MBN H758 Subject Name INTERNATIONAL MANAGEMENT L 2 T 0 P 0 C 2 Pedagogy: The topics shall be handled as case study discussion or seminars.airline connection 7-9 Discussion Magazines International tourismH.L.L.Demand & Origin factors.Bhatia 5 Political aspects-barriers to traveltourism investment & business.Destination & resourse factors 3-4 Articles & discussion Contemporary tourismChris cooper& michael 3 Contemporary trends in Tnternational tourism 5-6 Discussion Contemporary tourismChris cooper & Michael 4 Emergence of International hotels & tourisms-historical aspectsdevolepment of chainsdevelopment abroad. S.No T O P I CS HOUR Pedagogy Seminar/case discussion Reference 1 Globalisation & Tourism sector Globalisation & business world.the tourism Industry challenges 1-2 Introductiondiscussion International tourismH.Bhattia 2 Factors affecting Global & regional tourist movements.Sub.Bhatia .
Developing an Intnl marketing strategy 19-21 Discussion International Mktg of travel & Tourism-By Francois vellas & Lionel Becherel 9. developments.Bhatia .International tourism sales & marketing.L.L.org www.technology &Automation.tourism growth in major regions Transportation 11.market research.etc-corporate.com www.Hospitality&leisure Tom Baum 8 Business protocol.development issues. Travel distribution systems-GDSproduct positioning 22-24 seminar International MktgFrancois vellas Global competition & future-Long 10 term tourism growth trends.org Reference books R1 : International Marketing of travel & Tourism-By Francois vellas & Lionel Becherel R2 : International tourism-H.6 International Organisations-Govt support-National tourism organizations-political stabilitytravel advisories-political riskcrisis management 13-15 Case study/seminar International cases in Tourism managementsusan Horner &John susan 7 International hotels-balancing local & global perspectives-Intnl rules-human resourses & cultural diversity 16-18 Case study Human resourse management for tourism.ttra.tourism & the environment 28-30 25-27 Discussion International tourismH.unwto.Bhatia Visual presentation &discussion websites www.
Hospitality&leisure Tom Baum R4 : International cases in Tourism management-susan Horner &John susan R5 : Contemporary tourism-Chris cooper & Michael Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by G.R3 : Human resourse management for tourism.Saravana Kumar Dr.Krishnaraj Head/GM Dr.R. Jayshree Suresh Dean/ MBA .
1-2 Seminar Event management (Glen Bowdin. Johnny Allen) 2 3 4 Types of events Need of event management Key factor for best event management 3-4 5-6 7-9 Discussion Class discussion seminar . seminar Event management (Glen Bowdin. Johnny Allen .. .. Coleman Lee & Frankle 7 Impact of MICE on local and national communities 14-16 seminar Powerhouse conference(AHMA..Sub.NO TOPIC HRS Pedagogy Seminar/discussion Reference 1 Role of events for promotion of tourism.. seating. 12-13 seminar Powerhouse conference(AHMA. Coleman Lee & Frankle 8 Budgeting and maintenance of 17-19 cash flow. computer graphics 20-22 Discussion Event management (Glen Bowdin. 6 Concepts and introduction of MICE. . 5 Case study 10-11 Case study/discusssion . documentation. Johnny Allen 9 Registration. press relation. Code MBN H659 Subject Name EVENT MANAGEMENT L 2 T 0 P 0 C 2 S.
Johnny Allen 11 History and function of ICCA..10 Role of travel agencies in the management of MICE 23-25 Discussion Event management (Glen Bowdin. Coleman Lee & Frankle Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by HARRY GEORGE Dr.Jayshree Suresh Dean -MBA . 14 Discussion on real events at SRM 30 Group discussion Real example Reference Books : R.1 : Event management -Glen Bowdin. Johnny Allen 13 Role and function of ICIB. 29 Discussion . 12 Role of ICCA. 28 seminar Event management (Glen Bowdin.2: Powerhouse conference -AHMA.Krishnaraj Head/GM Dr.. 26-27 Seminar .R. Johnny Allen R.
Hence the students must read the relevant topics before they come to the class.10 Discussion Food & Hotel Legislation PolicyDharmaraj 4 Food Poisining11 .14 seminar Food & Hotel Legislation PolicyDharmaraj 6 Industrial Organization of Food 15 . S. Code MBN H760 Subject Name HOTEL OPERATIONS L 2 T 0 P 0 C 2 Pedagogy: The topics shall be handled as case study discussion or seminars.20 Seminar Food & Hotel 8 Labour Legislations .NO TOPIC HRS Pedagogyseminar/discussion 1 Introduction to Hotel Tourism Law 1-2 Seminar Hotel & Tourism Law –Jag Mohan Negi 2 Law Relating to Hotel & Food & Beverage Business 3-6 seminar Essential Law for catering students – Roger petes 3 International Hotel Regulations –Food Legislation 7 .16 seminar Hotel & Tourism Law –Jag Mohan Negi 7 Trade-EntrepreneurPartnership-Joint Stock-CoOperative 17 .18 Discussion Hotel & Tourism Law –Jag Mohan Negi 19 .12 Seminar Food & Hotel REFERENCE Legislation PolicyDharmaraj 5 Food Adulteration-Food Inspectors –Penalties 13 .Sub.
24 seminar Food & Hotel Legislation PolicyDharmaraj 11 Bailor & Bailee 25 .30 Seminar Hotel & Tourism Law –Jag Mohan Negi Reference Books: R1: Hotel & Tourism Law –Jag Mohan Negi R2: Essential Law for catering students –Roger petes R3: Food & Hotel Legislation Policy-Dharmaraj Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test = 10 Marks =05 Marks =10 Marks .26 seminar Essential Law for catering students – Roger petes 12 Public & Private enterprises 27 .22 Discussion-case study Essential Law for catering students – Roger petes 10 Compensation of Work man 23 .Legislation PolicyDharmaraj 9 Consumer Protection act 21 .28 Discussion Hotel & Tourism Law –Jag Mohan Negi 13 Guarantee & Warrantee 29 .
Krishnaraj HOD/GM Dr.Project Viva Attendance =10 Marks =10 Marks =05 Marks Prepared by Approved by Seenu Austin Dr.R. Jayshree Suresh DEAN / MBA .
19-24 Discussion & case R4:51 . Pedagogy: The topics shall be handled as discussion. nature and background. 12 -15 seminar & case R3:570 4 compliance and obedience. Social perception –Non-verbal 4-6 Discussion & Case R2: 153-155 2 communication. self 7-11 Discussion R3: 570 3 esteem.PHARMA MBN P656 SOCIAL AND INDUSTRIAL PSYCHOLOGY L 2 T 0 P C 0 2 Lesson Plan Objective: To understand the concepts of social and industrial psychology and apply the learning in the pharmaceutical industry.LESSON PLAN – IV SEMESTER .no Topics Hour (Seminar/case Discussion 1 Social and industrial psychology1-3 Discussion Reference R2: 150-152 Definition. application blanks and 16-18 Discussion R3: 575 5 biographical inventories. Social identify-Self concept. Pedagogy Sl. self efficiency. Social influence – Conformity. Hence the students must read the relevant topics before they come to the class. case study or seminars. application blanks and reference The interview. impression management. theories of attribution. self monitoring and self focusing. 6 Employment testing – Testing abilities. Reference and background investigations. Interviews.
B.Krishnaraj Head/GM Dr. Jack Douglas R3: Social Psychology. Robert A Baron.Jackson Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Dr. Reference books R1: Work psychology.A . Nyla R. Lisa Mathewman. testing skills and achievements using and not using tests.Differential accident liability. Amanda Rose and Angele Hetherington.R.testing personality. Branscombe R4: Human Resource Management: Robert L. Mathis and John H. Safety 7 psychology – Safety 25-30 Case discussion R4: 65 management and safety psychology . Donn Erwin Byrne. Jayashree Suresh Dean/M. Sarprasatha Joe Subject In-charge Dr. Oxford University Press R2: Impact of Sociology: Reading in the social sciences.
quality control 3-4 Discussion R3 (p. hazards appraisal and control disaster planning Pollution and pollution control – concept and type of pollution 7. case study or seminars.MBN P657 INDUSTRIAL PHARMACY L 2 T 0 P 0 C 2 Lesson Plan Objective: To understand the fundamental concepts of Industrial Pharmacy practices. explosion. hazards of organic/inorganic chemicals. Ecology and ecological balance.483485) 5. 17-19 Discussion R1 (p. S. R4 p. 352353). toxicity.no Topics Hour Pedagogy (Seminar/case Discussion) 1.478480) website 9-11 Discussion Website References . 327344. Pedagogy: The topics shall be handled as discussion. water pollution and control. Gaseous pollution and control. Methods for handling .320326) R4 (869-870). Hence the students must read the relevant topics before they come to the class.478480) 15-16 Seminar 12-14 Discussion R1 (p. Quality Assurance 1-2 Discussion R3 (p. Fire. Good manufacturing practice. Safety aspects in handling hazards 7-8 seminar 5-6 Discussion R1 (p.309312.483485) R1 (p. pollution. 3. 4. health hazards 8.804 2. Good laboratory practice.
Waste minimization technology for pollution 20-22 Discussion R2 (p. Frank Brothers & co Ltd.idma-assn. 3. Sheeja Subject In-charge Dr. C.326327).9.A . Website www. (328329) 10 Process validation involved in production department 23-25 Case discussion R3 (p. Jayashree Suresh Dean/M.V. 2. The theory and practice of industrial pharmacy.R. Pharmaceuticals Issues for industrial management. Arora. Lachman & Lieberman.S Subramaniam.Paradkar.Krishnaraj Head/GM Dr. Varghese publishing House.org Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by Ms. Introduction to pharmaceutical engineering. A. 4. S.R. Pharmaceutical Engineering.313316).(330344) 11 12 Instrumentation and process control Instrumentation and process control 26-28 29-30 Discussion Discussion R1 R1 Reference books 1. Vallabh Prakashan Delhi.B.
evaluation 6-8 Discussion-case R1(216-218) 4. Production Planning & Control. Pedagogy: The topics shall be handled as discussion.No. PILOT Plant Studies-Solid Dosage Forms 12-13 Discussion-case R1(249-262) 6. Topics Hour Pedagogy (Seminar/Case Discussion) References (Page No. Hence students must read the relevant topics before they come to the class S. Good manufacturing Practice & Product Design 3-5 Discussion R3(733)(869-870) 3. Steps in developing Quality Management and ISO 9-11 Discussion-case R1(235-249) Websites 5.) 1.L MBN P659 PHARMACEUTICAL PRODUCTION DECISION 2 T 0 P 0 C 2 Objective: To understand the fundamental concepts of production management in pharmaceutical Industry. case study or seminars. Blending Granulation-Drying-Size Reduction-Coating 14-16 Discussion R1(181-193) Websites 7. Purpose and Objectives of 1-2 production management Discussion R1(210-214) R3(733-759) 2. Tablet Department Layout-General 20-22 Discussion R1(263-272) . Definition. Plant Layout-Product & Process Layout 17-19 Discussion/seminar R1(195-204) R2(467-476) 8.
Records Maintenance-Inspection PlanActual Maintenance 12. Theory and Practice of Industrial Pharmacy. C. Control and Evaluation of Maintenance Programmes 30 Discussion/case 28-29 Discussion 26-27 Discussion/Seminar 23-25 Discussion R1-(278-282) R1(284-300) Websites R1-(300-303) R1-304 R1.S Subramanian. Pharmaceutical Engineering. Optimization &Automation in Pharma Industry 10. MK JAIN for Vallabh Prakashan 3.V. Maintenance Management Types and Planning. Liebermann and Lachman.idma-assn. S. Website: www. Frank brother & Co (Publisher) Ltd.Arora.Consideration 9.org Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared by Approved by .305 References: 1. Pharmaceutical Issues for Industrial management. Organization Of Maintenance Department 11. 2. Varghese Publishing House.
R. Jayshree Suresh DEAN/MBA . Krishnaraj Subject In-Charge Dr.Dr.
58 & 158) financing).43. 20. working capital requirement and its Discussion R1 (p. 37. resources 3-5 allocation frame work Discussion/Case websites 3 Investment strategies..MBN P660 PROJECT MANAGEMENT L 2 T 0 P 0 C 2 Lesson Plan Objective: To understand the fundamental concepts of project management in Pharmaceutical Industry. S. 68 & 78) including demand forecasting 6 Technical analysis-and financial 12-13 analysis (cost of project.53. Discussion/Case websites 5 Project demand analysis-Market analysis and 10-11 Discussion R1 (p. 22. 45. Printed materials 2 Project analysis facts. portfolio 6-7 planning tools and interface between strategic planning and capital budgeting Discussion/Case R1 (p. Pedagogy: The topics shall be handled as discussion.170-175). case study or seminars.Phases of capital budgeting Discussion R1 (pp. R1 (pp. 30.1-2 need and importance. .20 – 30). Hence the students must read the relevant topics before they come to the class. 60 & 165) websites 4 Generation and screening of 8-9 project ideas. No. Topics Hour Pedagogy (Seminar/Case Discussion) References 1 Project planning and phases.
181)/ websites R1 (pp.pipmg. Project Management. R2.org . performances abandonment Discussion R1 websites (p.17-18 project organization 9 planning and control of project 19-21 and human aspects of project management-project tools (Gantt control off Discussion/Case Discussion R1 (p.171. Tony Grundy. time value of money.182-183) activity crashing 12 Project review-Need for reviews. Pharmaceutical project management-Second edition by Tony. evaluating the capital budgeting systems Reference Books: R1.166)/ evaluation. 28-30 initial review. R3. Panner Selvam Websites: www.95-98) charts-line balances) 10 Net work techniques for project 22-25 management-basic concepts of networks. Kennedy. Project management for pharmaceutical industry by Laura Brown. line estimation and determination of critical path for both PERT and CPM models 11 Network cost systems and 26-27 Discussion R1 (pp. analysis. cost of capital-appraisal criteria and analysis of risk.181-182) Discussion/Case R1 (pp.7 Project selection-project cash 14-16 Discussion R1 (p. 101. 8 Project management and control.103 & 108) flows.
www.aspx?page=3420 Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared By Approved by Dr.ashgatepublishing.com/default.Krishnaraj Head/GM Dr. R. Abirami Dr.Jayshree Suresh Dean/MBA .
70-73) 4 Techniques to reduce work 8-9 Discussion/Case websites contents and ineffective time. No. 12-13 Discussion websites Discussion/Case websites micro motion study.6-7 Discussion/Case R3 (pp. 6 Classification of movements. flow diagram. simo chart. 5 Introduction to concepts of work 10-11 study-Human in application of work study. Topics Hour Pedagogy (Seminar/Case Discussion) References 1 Concepts and definition of 1-2 Discussion R1 (pp. 7 Method study-Introduction and 14-15 selection of jobs. R3 (1-2).9-12) 3 Productivity management analysis. case study or seminars.1 – 3). Lesson Plan S. Pedagogy: The topics shall be handled as discussion. productivity 2 Productivity factors. Discussion R3(p. improvement 3-5 Discussion R3 (pp.MBN P652 PRODUCTIVITY AND INFRA STRUCTURE MANAGEMENT L T P C 2 0 0 2 Objective: To understand the fundamental concepts of Productivity and Infra-structure management in Pharmaceutical Industry.197) . Hence the students must read the relevant topics before they come to the class.
International Labour Office. ICFAI University Press. travel chart. Christophe Hurlin. Geneva. Poverty Reduction and Economic Management Network.196) 9 Principles of motion economy. Discussion R3 (pp.27-30 estimatingmotion time Discussion/Case R1 (pp. 128-136) websites R3 (pp. Productivity-Issues in Economic Development. Website http://www. R2.28-32. 2006. flow process 16-18 chart. Productivity Management. 10 Work measurement-purpose-use 21-23 techniques and procedure of work measurement 11 Time study-selecting jobs to be 24-26 studied and making a time studyRating allowance-technique of work measurement 12 Activity Analytical Predetermined system. Discussion R3(p.idma-assn.8 String diagrams. 1992. R3.277-280) websites Reference Books R1. sampling-synthesis.126-127) websites micro motion study and simo chart.org . Joseph Prokopenko.. Venkata Seshaiah Sakalya. Network effects of the productivity of infrastructure in developing countries.281-282)/ websites Discussion/Case Discussion/Case R3 (pp.World Bank. 2006. 19-20 classification of movements. Economic Policy and Debt Dept. multiple activity chart.
HOSPITAL & HEALTH CARE MANAGEMENT MBN C 655 MATERIALS & EQUIPMENT MANAGEMENT L T P C 2 0 0 2 Total Periods per Week – 5 Objectives: • • • To understand the basic concepts of Materials & Equipment Management. problems & issues in Hospitals.Krishnaraj Subject In-charge Dr.Internal Marks Evaluation (50 marks) Cycle Test Surprise Test Model Test Project Viva Attendance = 10 Marks =05 Marks =10 Marks =10 Marks =10 Marks =05 Marks Prepared By Approved by Dr. R. Jayshree Suresh Dean/MBA LESSON PLAN .IV SEMESTER. . To learn about Scientific Inventory Control. To study the Equipment purchase and maintenance.
NO. Arbitration 1 5. Materials cycle. storage & distribution of materials – planning consideration of stores. Inspection. condemnation &disposal of materials. Operation. TOPIC Materials management . Repair & maintenance. utilization of equipment. 1. Information systems for Materials Management.S. objectives. Problems & issues in Hospitals.introduction. Case study on Purchasing 2 8. inspection & verification of materials. Purchasing – objectives and elements of purchasing. 2 6. materials manager functions.NO. Equipment Purchase and Maintenance – Planning & selection of Equipment. Storage. 1 . Equipment audit. OF PERIODS 1 2. financial rules. import of Equipment. purchase cycle. 2 3. 2 4. functions. Goals. distribution. Purchase procedures legal and ethical aspects conditions of contract. purchasing system. 2 8. 1 7.
Case studies – inventory control.logisticsmgmt.google. Scientific inventory management – codification & standardization. EOQ economic order quantity. value analysis. 1 12. safety stock & reorder level.9. Lead time.wikipedia.org www. Selective controls.com www.com www. 2 Reference : http://www.com . inventory control 2 11.businessdictionary. Case study on stores upkeep 2 10.
Organization.Key Result Areas and Performance / Quality Indicators.Objectives.Location.Communication SystemUNIT IV .Key Result Areas and Performance / Quality Indicators.Specialty.Emerging Concepts: Day Care. Sub-specialty and Super Specialty Clinics.Functions. IMPLEMENTATION.Guiding Principles in Planning Hospital Facilities and Services.Organization. Gifts Shop.6 Hrs (R7-Page 1-56.Concept of Planning.FunctionsLocation. and Utilities UNIT II .Policy and Procedures.Staffing.Ambulance and Paramedic Services.Steps in Hospital Planning.Regional Planning and Factors to be emphasized. Design and Layout-Policy and Procedures.Page 53-85) .Disaster Management: Principles and Classification. Physiotherapy and Occupational Therapy. Appointment by Phone.Diagnosis.Estimation. Design and Layout. Architect Brief and Master PlanSelection of Site and Decision on Land.Medicolegal Procedures.406-488) HOSPITAL PLANNING.MBN C656 PROGRAMME PLANNING.Other Facilities: Pharmacy. Planning Team and Stages of Project.Staffing.6 Hrs (R5-Page 53-85) OUTPATIENT SERVICES-Objectives. Space.Equipment and Facilities.Medico-social Works / Patient Counselling. Reservation.Managing Time: Waiting Time and Total Time Spent by a Patient.Forms and Registers to be maintained.6 Hrs (R6-Page 139-149) TRAUMA CARE: EMERGENCY AND CASUALTY SERVICES.Daily Planning and Scheduling of Work. Prayer / Meditation Room UNIT III .Equipment and Facilities.Life Saving Drugs. MOINTORING AND EVALUATION L T P C 2 0 0 2 UNIT I .6 Hrs (R5-Section 2 .
Hospital and Health Services Administration Principles and Practice (Oxford University Press.Admission.Functions.Page 197-207) OPERATION THEATRE.Sub-stores. Key Result Areas and Performance / Quality Indicators. Design and Layout. B.Zoning and Aseptic / Sterile Techniques Clinical Protocols. Designing for Total Quality in Health Care. C. Llewelyn Davies and HMC Macaulay. Ltd.. Principles of Hospital Administration and Planning(Jaypee Brothers Medical Publishers Pvt.Key Result Areas and Performance / Quality Indicators..Intensive Care Units. G. Kunders. NHS. Francis and et al.M.. New Delhi) R4.Functions. CSSD.Organization. London) R2. Location. Transfer. Bangalore . Hospital Administration(Jaypee Brothers Medical Publishers Pvt.Key Result Areas and Performance / Quality Indicators. New Delhi) R6. Ltd..Daily Planning and Scheduling-Determinants of number of Operating Rooms.INPATIENT SERVICES.Location.Types of ICUs- UNIT V .Hospital Supportive Services(Excel Books.D. Sangeetha Natarajan. Sakharkar. New Delhi) R5. Immediate Postoperative Recovery Rooms-Safety Issues Total = 30Hrs Reference Books R1.Objectives. Staffing. Policy and Procedures. Organization. Objectives. Billing and Discharge ProceduresManaging Deaths.6 Hrs (R5-Section 4.M. Prism Books Pvt. New Delhi) R3. Guide to Good Practices in Hospital Administration (Department of Health and Social Security: National Health Services.Equipment and Facilities.Equipment and Facilities.Policy and Procedures. Ltd. Design and Layout. Ltd. New Delhi) R7. R. Hospital Planning and Administration (Jaypee Brothers Medical Publishers P..Staffing-Equipment and Facilities. Syed Amin Tabish.
Rural health Centre 3. Comprehensive Viva-10 Marks Course -Coordinator Dean (S.Corporate hospital 12. SCHEME OF EVALUATION FOR INTERNAL MARKS (Total Marks:50) 1. Mini projects and Field visits (4hrs to 8 hrs observations per visit) to Various types of health care organizations that includes: 1.Nursing home 11. Cycle Test -10 Marks 2. Jayshree Suresh) . Attendance -5 Marks 4.Community Health Projects After the completion of each field visit the students are required to submit individual report of observations.Voluntary/Charitable hospital 13.Government Regional hospital(Referral centre) 7.Premlatha) ( Dr.Primary health centre 4. Case construction and Discussion .Large general hospital 8.Taluk/Peripheral Hospital 5.Single specialty hospital 9.Teaching hospital 10.District general hospital 6. Mini Project -10 Marks 5.PEDAGOGY: Seminars. Surprise Test -5 Marks 3.SubCentre/Health post/Dispensary 2.
fixed fee per illness.Private Health Insurance for profit. pattern of disease and injury. UNIT V 6Hrs .Issues to be considered: Financial resources. fraud and abuse.Risk Management Tools.Welfare Loss from Health Insurance UNIT III 6Hrs Actuarially Fair Premium. evolution and importance:. Moral Hazard: Copayment / coinsurance. estimating maximum demand.MBN C658 HEALTH INSURANCE L T P C 2 0 0 2 UNIT I HEALTH INSURANCE. Health Micro Insurance (MHI) and Reinsurance. adverse selection.Adverse Selection: Collective membership.Fraud and Abuse (free rider): Insurance cared with photograph UNIT IV DESIGNING BENEFIT PACKAGE AND PREMIUM SETTING 6Hrs Designing Benefit Package: Introduction.Private Health Insurance not-for-profit: Community Health Insurance (CHI). Expected Loss.Risk and Insurance-Demand and Supply for Health InsuranceEconomics of Scale. group policies . origin. Social Health Insurance- UNIT II 6Hrs Fundamental differences among various Health Insurance Schemes.Cost Escalation: Treatment protocol. mandatory referral system. Employer-Based Insurance. MARKET FAILURE AND RISKS 6Hrs Concept of Health Insurance-Types. utilization. deductibles.Various models of CHI and MHI tested / implemented in developing countries.Risks: Moral hazard.Health Insurance in Indian Context. cream skimming.Public Health Insurance: National Health Insurance. cost escalation. priority. Load Factors.Social security: A fundamental concept. existing infrastructure and quality care. indemnity payment. level of health services.
.com PEDAGOGY: Seminars. diagnostic support services. Mini projects . R.Costing the Benefit Package: Cost of pharmaceuticals. Premium Setting: Calculation and determining premium (6) Total = 30Hrs References: Kenneth Black Jr . consultations. Cycle Test -10 Marks 2. Comprehensive Viva-10 Marks Course -Coordinator Dean (Dr.Harold D. . Surprise Test -5 Marks 3.Velu) Jayshree Suresh) ( Dr. Case Discussion . Mini Project -10 Marks 5. Attendance -5 Marks 4. SCHEME OF EVALUATION FOR INTERNAL MARKS (Total Marks:50) 1. ‘Life and health Insurance’ 13th edition-Pearson Publication www. hospitalization.Skipper Jr. additional services and operating costs.irda.
Tax Obligations: Filing Returns and Deductions at Source (6) .Dying Declaration.Narcotic Laws.Medical ConsentEmergency Care.The Drugs and Cosmetic Act Drug Control Policy.Negligence.Doctors Patient Relationship 6Hrs Medical Malpractice.Law of Insurance.The Human Organ Transplantation Act Toxicology- UNIT IV 6Hrs HOSPITAL ADMINISTRATION.Mental Illness 6Hrs Tuberculosis.Medical Licensure Law.Legal Testimony in Medico-legal cases.Export Import Policy UNIT V 6Hrs Exemption of Income Tax for Donations.MBN C659 LEGAL & ETHICAL ISSUES IN HEALTHCARE L T P C 2 0 0 2 UNIT I Medical Council of India.Patients Rights and Responsibilities.The Consumer Protection Act.Medical Ethics- UNIT II MEDICO LEGAL COMMITMENTS.Quality and Standard of Medical Care.Clinical Investigation.Drugs Addicts and Alcoholics.Legal Issue in Death Cases.Blood Transfusion UNIT III 6Hrs The Medical Termination of Pregnancy Act-The Prenatal Diagnostic Techniques Act.Medical Jurisprudence.The Biomedical Waste (Management and Handling) RulesRadiation Safety System.
Consumer Protection and The Medical Profession with Legal Remedies (Jaypee Brothers. New Delhi) ISBN 8171797202 PEDAGOGY: Seminars. N. Raj Kumar. Comprehensive Viva-10 Marks . Case construction. Elements of Mercantile Law (Sultan Chand and Sons. After the completion of each field visit the students are required to submit Case Collections(Instances under pursuit of Law) as individual report . 1. Kapoor. Acts Applicable to Hospitals in India (The Christian Medical Association of India. R.Presentations and Discussion . Mini projects and Field visits. New Delhi) ISBN 8171797318 4. Hospital Waste Management: A Holistic Approach (Jaypee Brothers. Mini Project -10 Marks 5.C. Surprise Test -5 Marks 3. Anand and Sidhartha Satpathy. SCHEME OF EVALUATION FOR INTERNAL MARKS (Total Marks:50) 1. Attendance -5 Marks 4.D. New Delhi) ISBN 8170142067 3. Ram Krishna Chaube. New Delhi) 2.Total = 30Hrs Reference Books: NOTE: The Texts books below are to be referred for above units in addition to relevant websites for current updations and amendments). Cycle Test -10 Marks 2.
.Vasanthi Kumari) Jayshree Suresh) ( Dr.K.Course -Coordinator Dean Dr.
Selective Controls .MBNC655 MATERIALS & EQUIPMENT MANAGEMENT Syllabus L 2 T 0 P 0 C 2 Objective: To enable the students to understand and learn basic concepts and principles about materials and equipments management and develop them to apply and practice the same in the hospital and other healthcare inventories UNIT I: MATERIALS MANAGEMENT 6 Introduction .Definition and Function .Legal and Ethical Aspects .Purchasing System.Import of Equipment .Purchase Procedures .Inspection and Verification of Materials .Financial Rules .Distribution of Materials . STORAGE AND DISTRIBUTION OF MATERIALS 6 Planning Consideration of Stores .Conditions of Contract .Arbitration UNIT III: EQUIPMENT PURCHASE AND MAINTENANCE 6 Planning and Selection of Equipment .Functions of Materials Manager .Economic Order Quantity (EOQ) .Problems and Issues in HospitalsInformation Systems for Materials Management UNIT II: PURCHASING 6 Objectives and Elements of Purchasing.Inventory Control .Equipment Utilization and Operation .Equipment Audit UNIT IV: INSPECTION. Safety Stock and Reorder Level .Case Studies on Inventory Control. Total = 30 .Lead Time.Storage of Materials .Equipment Repair and Maintenance .Condemnation and Disposal UNIT V: SCIENTIFIC INVENTORY MANAGEMENT 6 Codification and Standardization .Purchase Cycle .Goals and Objectives of Materials Management Materials Cycle .Value Analysis .
REFERENCE BOOKS 1. Sundaresan. Goals and Objectives of Materials Pedagogy No. Debate. New Delhi.. Imaging and Hospital Equipment (WHO. Geneva) 3. New Delhi) ISBN 81-2030027-0 MBNC655 MATERIALS & EQUIPMENT MANAGEMENT Lesson Plan L 2 T 0 P 0 C 2 Objective: To enable the students to understand and learn basic concepts and principles about materials and equipments management and develop them to apply and practice the same in the hospital and other healthcare inventories Pedagogy: Class discussions. Information Systems T1: 1 . No Introduction. Shakti Gupta and Sunil Kant.5 T1: 5 – 8 T1:121 – Case Discussion 1 1 1 .2 Class T1: 2 . Case study. India) 2. Care and Safe Use of Hospital Equipment (VSO. Ltd. Guest lectures. Students’ presentations. UK) 4. Diagnostic. Materials Management: An Integrated Approach (Prentice-Hall of India Pvt. of hours 1 Materials Management 1 Functions of Materials Management and Materials Manager Materials Cycle Problems and Issues in Hospitals. WHO. Maintenance and Repair of Laboratory. Hospital visits. Hospital Stores Management: An Integrated Approach (Jaypee Publications. Quiz. P. Murriel Skeet and David Fear. Mini projects Sl. Gopalakrishnan and M. Topic Definition.
Pilferage and Distribution of Materials Condemnation and Disposal Case Study 1 1 Case Discussion 1 2 Students’ Presentation 1 5 Codification . 110 . 203 – 214 T1: 75 – 77.Objectives. General Considerations.119 T1: 78 – 80. Elements and System Purchase Cycle and Purchase Procedures with Tender processing. 211 4 Documents Storage. Standardization and Value Analysis . 215– 221. Contracts and Registration 2 Legal and Ethical Aspects of Materials Management. Continuous Quality Improvement of Stores Management Inspection.90 PM T1: 81-87. Letter of Students’ Presentation 2 Credit. Documents and Custom Clearance Equipment Utilization and Operation.43 Class Discussion 2 1 1 T1: 151 167 PM T1: 129 133 Seminar and Case Discussion 2 2 1 Import 3 of Equipment . Financial Rules and Arbitration in Materials Management Case Study Planning and Selection of Equipment PM T1: 44 .for Materials Management 127. of hours 1 Sl. PM Discussion Case Study Purchasing – Objectives. Conditions of Contract – Law of agency.109 T1: 88 . Preservation. Law of Contract. Policy. 94 . Verification of Materials and Stores Materials T1: PM. Equipment Repair and Maintenance. No Topic Planning Consideration.52 T1: 17 . Equipment Audit Case Study T1: 168 198 T1: 134 143 PM Role Play Case Debate Pedagogy Class Discussion Role Play 2 1 No.
Verified By. Mini Project 5. Care and Safe Use of Hospital Equipment (VSO. Safety Stock and Reorder Level Economic Order Quantity (EOQ) and Selective Controls Case Studies on Inventory Control T1: 60 – 63 T1: 63 . Premalatha Head – Healthcare Dr. Sundaresan. India) REFERENCE BOOKS: 2. UK) 4. Ltd. Geneva) 3. Shakti Gupta and Sunil Kant.72 PM Case Debate 1 2 2 (Note: T1 – Text Book 1. Surprise Test/Presentation/Class Participation 3. Hospital Stores Management: An Integrated Approach (Jaypee Publications. R.Arivazhagan Course Coordinator Ms.MBA . Gopalakrishnan and M. Maintenance and Repair of Laboratory. WHO. PM – Printed Materials) TEXT BOOK: 1. Cycle Test 2. Attendance .10 Marks .5 Marks Prepared By. Imaging and Hospital Equipment (WHO. P..10 Marks .Lead Time. New Delhi. Diagnostic.10 Marks . Murriel Skeet and David Fear.Jayshree Suresh DEAN . Approved By.Inventory Control . Viva Voce 6. Materials Management: An Integrated Approach (Prentice-Hall of India Pvt.5 Marks . New Delhi) ISBN 81-2030027-0 INTERNAL ASSESMENT 1. Model Exam 4.10 Marks .
QUALITY ASSURANCE IN HOSPITALS OBJECTIVES: To give a brief knowledge to the students about QUALITY ASSURANCE IN HOSPITALS to implement in the modern business environment. Job description of quality manager – quality 2 2 2 2 1 2 2 2 2 2 HOURS 2 . Communication and interpersonal relationship – patient satisfaction – rights and responsibilities of patients 5. Customers. follow up and continuity of care – measuring quality. Excellent customer service. 2. caring service – individual behaviour: stress 4. quality audit and review techniques organization and roles in quality 10. TOPICS FOR DISCUSSION Introduction to quality / customer service – define customer and identify customers. Clinical quality – complication and infection rate Admission.staff . etc.MBC660 . CLASS SCHEDULE Sl. 7. suppliers. No 1. Quality policy: commitment to patients and staff – code of conduct for health professionals 11. Satisfaction and delight – quality indicators of patient satisfaction 6.setting objectives and agreeing upon standards 8. Develop key result areas and performance indicators . Customer experience: core service & delivery of service 3.feedback 9.
Ontario ) 2. 15. Quality council – quality teams: task force. total quality management in health care (Longman publication )ISBN 058204696 3. London) isbn 0-340-55273-5 4. quality assurance in health care – a hand book ( Edward ainoid. business process engineering. Websites Subject Coordinator Dean MBA .H.Kogh. Wilson CRM .steering committee 12. Obstacles to practice quality – recent trends ISO certification. quality circle 13. Hugh C. 2 3 2 2 Reference Books: 1. BS mark accreditation : JCI Quality awards scheme. 14. Roger Ellis and Dorothy Whittington. hospital wide quality assurance (saunders.
external issues Relating to the ability to consume. conceptual skill.com and tesco. Case study Reactions to different e-retail models 2 2 2 2 2 2 2 2 2 2 2 2 2 Reference books . communication skill through case discussion.VERTICAL.NO TOPICS HOURS 1 Current technologies utilized in the retail sector . government initiatives relating to IT. BusinessBusiness.decision making skill and team work. Case study Patterns of consumption in the online environment Demographics. S. intranet.RETAIL-LESSON PLAN – IV SEMESTER MBNR661-E-RETAIL LESSON PLAN Objective: :To develop analytical skill . including Business-Consumer. electronic funds transfer (EFT) case study E-retail distribution Business models. 9 10 11 12 13 14 15 Leading e-retail exponents such as Amazon. web sites. Case study Strategic impacts of e-business on organizations. 2 2 2 3 4 5 6 7 8 E-mail.com.including: Internet.
. A. 2002.MCGOLDRICK. 4.CITRIN.. J.. and ELLIS-CHADWICK. London: Prentice Hall. SILVERMAN. DAVID.CHAFFEY.300. E. 2.1. A. principles and practise. purchase pattern 1-5 Discussion R1 (2557) 2 Consumer trends. S.NO Topics Hour Pedagogy(Seminar/Case Discussion) 1 Classification. 3. London: McGraw Hill.. 1999. F.. E. Adoption of Internet shopping: the role of consumer innovativeness IndustrialManagement & Data Systems. Lesson Plan S..ROWLEY. product differentiation. K.. STEM..InternetMarketing. and RANDALL. R. pp 294 .SETH. E-business. N.number 7. New York: Palgrave.. labeling 3 Food hygiene and safety. Emerald online. VARMA. JOHNSTONE.. 2002. The Grocers. food safety hazards and methods of control 4 Role of food and garment technology 1418 5 Legal obligations 1922 6 Fabric properties 23Discussion/seminar R1(3239-13 Discussion/case-amul supply chain Seminar/case-McDonald and trichina Seminar/discussion 6-8 Discussion R1 (99117) R1 (285319) R1 320322 notes References . MAYER.2000. D. G. and DONALD. Coordinator MBN R655 Marketing(Head) MERCHANDISE TECHNOLOGY AND PLANNING Dean(MBA) L 2 T 0 P 0 C 2 Objective: To provide the student with an understanding of the characteristics features of food and fashion products. the rise and rise of thesupermarket chains. S. P.Jr.. volume: 100. 2001. Kogan Page. Retail Marketing.
comfort Performance.SENTHIL KUMAR Dr. Barton A Weitz.Tata McGraw hill ltd.durability. JAYSHREE Head-Marketing Dean-MBA Text Book: Michael Levy. textile specifications Distribution of marks: 2730 Seminar/assignment 345) Notes (TOTAL MARKS-50) Cycle Test (one)-10 Marks Surprise Tests (Two)-10 Marks Mini Project (One)-10 Marks Comprehensive Viva-10 Marks Model Examination-10 Marks Prepared By Approved By M..Ltd.VINOTH SURESH Subject coordinator S. Reference Books: R1 supply chain management for retailing – Rajesh ray.Ajay Pandit-Retailing Management-Sixth edition(Special Indian edition)-Tata Mc Grawhill Publishing co. .asthetics.26 7 Strength.
between HP and Lease 12 R2 7-11 2 3 4 5 R1 R2 R4 1 R2 SESSIONS REFERANCE 6 .NO TOPICS Financial services Introduction 1 Functions of Financial Services Types of Financial services Definition Leasing Process Types of leasing Lease evaluation from the lessor point of 2 view Lease evaluation from the lessee point of view Advantages & Drawbacks Accounting Treatment of lease CASE STUDY MAKE OR BUY DECISION FOR LEASING VISHAL ENGINEERING ENTERPRISES FOR LEASING & HIRE PURCHASE Features of Hire Purchase agreement 3 Contents of Hire purchase agreement Diff.IV SEMESTER – LESSON PLAN FINANCE MBN F663 FINANCIAL SERVICES L 2 T 0 P 0 C 2 LESSON PLAN S.
Consumer credit introduction Different types of loans 13 14 15 16 17 R2 5.Tax benefit in hire purchase transaction 4. companies and countries 20 21 R1 & R3 22-24 25 26 27 R4 R2 R5 8 Basis for credit rating Credit rating companies in India with its symbols Benefits and drawbacks of credit rating agencies . Meaning of factoring Process or steps involved in factoring Types of factoring Legal aspects of factoring Benefits of factoring Process of Forfeiting Features of forfeiting Venture capital introduction Types of venture capital R1 R4 R5 6 Guidelines for providing venture capital Legal regulations for venture capital SEBI regulation on venture capital Venture capital financing stages and growth Methods of housing finance 18 19 R3 R4 R2 7 Creation of NHB Functions of NHB CASE STUDY ON HOUSING FINANCE CASE ON NHB The concept of credit rating Classification of credit rating Credit rating of individuals.
CASE STUDY ON CREDIT RATING OF ICICI 28-30 REFERENCE BOOKS MY KHAN “FINANCIAL SERVICES” TATA MCGRAW-HILL – 3RD EDITION Dr. TRIPATHY “FINANCIAL SERVICES” PRINTICE HALL Dr. PUNITHAVATHY PANDIAN “FIANCIAL SERVICES AND MARKETS” VIKAS OTHER RELEVANT MATERIAL CAN BE COLLECTED FROM WEBSITES INTERNAL EVALUATION: CYCLE TEST: SURPRISE TEST: 5 MODEL EXAM: MINI PROJECT: VIVA VOCE: 10 ATTENDANCE: TOTAL: 5 50 MARKS 10 10 10 SUBJECT COORDINATOR HOD DEAN MBA . GURUSWAMY “MERCHANT BANKING AND FINANCIAL SERVICES” TATA MCGRAW HILL Dr.
Unit S. 4. GIC and other private insurance companies NBFC’S– An overview up to 1995-96 and present position and regulation. C2 1 1 1 T1 480 T1 540 R1 145 .No T1 3 T1 7 T1 69 T1 88. 1 1 4. Non-banking statutory financial organizations.328 T1 359 T1 386 2. III 3. 3. 1956 Commercial banks – Co-Operative banks – Nonbanking financial intermediaries and statutory financial organizations Small savings – Provident funds – Pension funds Insurance companies. Case Study (What do the Black Monday crash of 1987 and the tech crash of 2000 tell us about the efficient Market Hypothesis) No.of Hours 1 1 2 2 Pg.An overview of LIC . Institution and various bodies that are going to regulate these institutions. Structure and Types of financial institution – Central bank policies – Financial sector reforms – Need and objective – Major reforms Case study – TIPS . 2. 1 2 2 3. Topic Introduction – Nature and role of financial systemStructure of financial system Equilibrium of financial markets -Theories of the impact of financial development and its process Indian financial system-Indicators& financial development.137 R1 56 T1 169 T1 219 C1 1.No 1.MBNF 665 FINANCIAL INSTITUTTIONS AND MARKETS L T P 2 0 0 Total no of hrs: 30 No of credit : 2 C 2 OBJECTIVE: The students are expected to have a working knowledge on the Indian Financial System. Real Interest Rates have become observable in the United States Reserve Bank of India – Functions – Role and Monetary policy of RBI Monetary control – Recent policy development Securities and exchange board of India (SEBI ) – Functions and Highlights of SEBI's performance Public Deposits – Securities contracts regulations Act . 5. 1. 2 1 T1 527 T1 241. II 2.
New Delhi Coordinator R.Raji Head-Finance DR. 1 3. 1 1 1 1 1 2 T1 585.Foreign capital flow in India Recent developments in Foreign capital inflows – Foreign exchange market Interest Rates – Level and structures of interest rates – Interest rates in India. 2. Growth and innovations. Case study . 4.605.Mishkin and Stanley G. Structure. Pearson Education 2. Bhole – "Financial institutions and markets". Oxford . Frederic. C3 1. options and forward market.674. 625. 656 T1 664. Case study – An exception that proves the rule : Ivan Boesky Foreign Exchange market – International capital flow – Uses and determinants of Foreign capital Forms of foreign capital – International financial instrument.870 T1 871 T1 885 T1 907 C4 1 R1 338 Text Books: 1. Reference Books: 1. 714 T1 778 R1 137 T1 821.M.1. PHI Publication. Call money market – Treasury bills market – Commercial bills market – Certificate of deposit – The discount market Market for financial guarantees – Government securities – Industrial securities market An introduction of futures. Tata McGraw-HILL publishing company Limited 5th Edition -2008. Meir Kohn – "Financial Institutions and Markets".Jayshree Suresh .641.S. 2nd Edition 3. L. Meera Sharma – "Management of Financial Institutions" . Balasubramaniam Dean-MBA Dr. V 3.V.Eakins – "Financial Institutions and Markets".Why are Exchange rates so Volatile 2 IV 2.
MBNF-652 RISK MANAGEMENT AND INSURANCE L 3 T 0 P 0 C 3 S. 3 Risk avoidance/ Risk reduction / Risk classification / Risk evaluation/ Risk Financing/ Retention/ Transfer. 4 LECTURE Enterprise risk management/ sources/ types/ ERM models/ Integrated risk assessment. LECTURE 3) Case study (i) (ii) 4) Risk assessment for a car company Risk assessment for maintenance work in factory. 1-2 LECTURE 2) Steps in Risk management / Risk management process/ Factors influencing risk/Risk control.N O TOPICS HOURS PEDAGOGY (Seminar / Case discussion) 1) Introduction to risk and risk management . 5-6 DISCUSSION 5) Market risk management/ importance /Exposure/Methods to handle and control . Definition/ meaning/ objective/ classification / types of risk/Degree of risk/ Scope of risk management.
risk.14 DISCUSSION . 7-8 LECTURE 6) Credit risk management / needs / methods for Credit risk management / credit derivatives. 9 LECTURE 7) Operational risk management / importance / measurement of operational risk / stages of operational risk management. 11 LECTURE 9) Case study (i) (ii) Credit risk management in lehman brothers ERM In ABN-AMRO. 12 LECTURE Project risk management / sources / classification /scope objectives of project risk management and phases / types of risk handling strategies/ factors affecting strategy selection / risk management in different types of projects 10) Operational risk management/sources & classification/ measurement and objective of operational risk/ stages of operational risk/ role of supervisor/ disclosure requirement/ 13 . 10 LECTURE 8) Strategic risk management/ planning to manage risk / risk management in merger’s and acquisitions.
18 LECTURE DISCUSSION 13) Insurance / meaning/ need/ risk sharing/ risk transfer / Benefits/ Elements/ types of insurance 19 -20 14) Principles of insurance / documentation process.16 LECTURE Financial risk management / sources /Need and importance of Financial risk/ Tools of financial risk management / integrated risk management / double trigger option.22 LECTURE 15) Role of legislative and regulative matter overview/ Insurance act 1938/ IRDA act 1999 / GIBNA 1972 / LIC act 1956 / consumer protection act 1986 23 Insurance ombudsman scheme / malhotra committee / insurance advisory committee.insurance & operational risk 11) Case study on lack of supervision 15 . LECTURE . 12) Treasury risk management/ money market trends/ tools of treasury risk management/ Efinance /Tools for treasury risk management/derivatives. 21 . Case study (i) Financial risk management in Toyota motor corporation. 17 .
24 .1872.25 DISCUSSION LECTURE 17) 26-27 LECTURE 18) 28 19) 29 LECTURE 20) 30 LECTURE NOTE: 80% Weightage for theory and 20% weightage for problems. .16) Contract Act.
Subject co-ordinator HOD Dean.INTERNAL ASSESSMENT: (i) (ii) (iii) (iv) (v) (vi) Cycle test 10 marks Surprise test 5 marks Model exam 10 marks Mini project 10 marks Viva 10 marks Attendance 5 marks TOTAL 50 marks REFERENCE BOOKS: R1) Financial risk management -.skipper/W. Arthur Williams.Jean Knan.pritehard R3) Risk management & insurance--HarringtonNiehaws R4) Risk management & insurance--Harold D. R10)Enterprise Risk management – ICFAI publishers. R7) Principles of risk management & insurance--George E. . R5) Risk management-. R8) Risk management & insurance – Scott Harington R9) Risk management & insurance – C.Bell Arthur Schleifer R6) Risk issues & crisis management--michael regester& Judy Larkin.David E.Dun & Bradstreet R2) Risk management--Carl. Rejda.
FINANCIAL DERIVATIVES – MBNF-654 MBA 4TH SEMESTER Theory 14 Cases 2 Numerical 14 Course Outline: The course defines the main kind of derivatives. R1 . shows how they are used to achieve various hedging and speculating objectives. and studies several applications of derivative-pricing techniques outside derivative markets. Cases Studies 3 HEDGING STRATEGIES USING FUTURES Futures – Definition. significance. Types. T1. Session 1 TOPIC INTRODUCTION AND OVERVIEW Derivatives.meaning. Interest futures (basics) 7-9 HEDGING STRATEGIES Meaning. Hedging Effectiveness.R3 .Reading Futures Prices. Case studies 2 DERIVATIVE MARKETS IN INDIA Growth and the recent developments Regulatory Authority for derivatives in India. Interpreting Quotes. types. R1 . Determination of Hedge Ratio 5-6 Currency Futures – Basics. . Cross Hedging.N T1. Examples. Commodity Futures – basics. Hedging using Commodity Futures. advantages and disadvantages. The Perfect Hedge 4 Long and Short Hedges. Stock Futures.N Reference Any of the listed books – T.N T1 . Price Risk. Hedging using Currency Futures. Definition. Basic Terminologies in Options. Hedging using Index Futures.C Internet – C . Cross Rates. Theoretical Futures Price. definition. introduces a framework for pricing derivatives. Course Objective: To enable the students understand the principles of using derivative and to apply the same in financial decision making. Speculation. Basis Risk.N T1. Introduction to Options.
HEDGING USING OPTIONS Strategies using options, option Positions, types
T1, R2 - N
PRICING OF OPTIONS Binomial Trees, Black-Scholes Model, Option on Stock Indices, Currencies etc
T1, R2,R3 -N
17 18-19 20 21 22-23 24 25 26 27 28 29 -30 Books : Text Book
Greek Letters, volatility measures, Spreads Swaps – Basics, Concept and Nature, Evolution of Swaps Features of Swaps, Types, Interest Rate Swap- Basics Interest Rate Swaps- Features, Examples, Types and Valuation Currency Swaps – Meaning, types, Valuation, Debt-Equity Swap, Meaning, Features Value-at-risk (VaR), Meaning Methods of Calculating VaR, Advantages and Disadvantages Credit risk and Credit Derivatives Interest Rate Derivatives, Models
T1, R1, 2, 3 -T T1-T T1 - T T1,R3 - T T1 - N T1,R3 - T T1 - T
T1 - T R4 - T
1. John C. Hull & Sankarshan Basu, Options, Futures, and Other Derivatives, 7th edition, Pearosn, 2010. Reference Books 1) Jayanth Rama Varma, Derivatives and Risk Management, Tata McGraw Hill,First Edition 2008 2) An Introduction to Derivatives and Risk management, Don.M. Chance, Thomson/South Western, 2004 3) S.Kevin, Commodity and Financial Derivatives, Phi Learning Pvt. Ltd, 4) N.R. Parasuraman, Fundamentals of Financial Derivatives, 2nd edition, 2009, Wiley
Course Coordinator S.Vasumathy
Head, Finance Dr. Balasubramanian
Dean Dr. Jayshree Suresh
COMMERCIAL Banking LESSON PLAN
OBJECTIVES: • • • To enable students to understand the latest practices and reforms in the banking sector. At the end of the semester, students must have familiarity on Banking procedures & regulations. The course will help the students to update their knowledge in various banking activities and procedures. TEACHING METHODOLOGY: Lecturing and Discussions Case Study EvAluation: • • • • • Mini Project presentation and Viva :(10+10) 20 marks Cycle Test Model test Announced/Surprise test Attendance S.NO 1. :10 marks :10 marks : 5 marks : 5 marks TOPICS Introduction to Banking Modern Day Banking in India Breakthroughs in Indian Banking Industry E-banking and Core banking 1 R2(55-67) HOURS readings
Reforms in banking Systems: Autonomy for commercial banks Autonomy for lending rates Autonomy for borrowing rates R1(244-245) R1(363-367) 2 R2(131-135)
Best Practiced Code Corporate Governance in Banks Need for Corporate Governance 3
Prerequisites for Good Corporate Governance
Introduction to Universal Banking, Narrow banking Private sector bank guidelines Know Your Customer, Anti Money Laundering 4
R1(26-30) R1(228-230) R1(367-368)
Role of Banks as Financial Intermediary, Constituent of payment system 5 R4
Banks as Financial Service provider : Banking of Business Mathematics 6
Money market operations – Introduction, Objectives and functions, Reserve Requirements
R1(607-615) R2(101-111) R1(571-600,
Profitability of banks RBI Act 1934 – Functions, policy framework, legal requirements (CRR, SLR, PLR) Banking Regulation Act 1949 – provisions and objectives
189-190) R2 (122130)
Negotiable Instrument Act Inportant sections of NI Act Collection of cheques Dishonour of cheques Remittance - Demand draft R1(753-761) R1(770-778) R1(297-301) R1(362-363) R1(834-835) 11 R1(782-828)
Banker Customer relationship, Bankers obligation Right of Appropriation - Different types of customers 12
12. III 13.
Tandon committee and Chore committee reports Credit risk management and corporate debt restructuring
13,14 15,16 17,18
Basic principles of Lending
30 R1(234-243) REFEReNCE BOOKS: 1. Banking Theory and Management . Basic of Derivatives – Camels rating of banks Introduction to credit risk.tax4india. Working Capital IV 16. 368-370) 19.20 R1(835-837) Various types of Capital. www. www.Letter of Credit Guarantee UCPDC – Pledge. market risk and operational risk 28 R1(414-434) 21.Fixed Capital. Recommendations of Talwar committee 19.com SUBJECT COORDINATOR HOD DEAN .iibf. Prudential Norms Asset Classification.C. Banking and Insurance – Jyotsna Seth 3.org. Income Recognition and Provisioning 24 25.in 4. Asset-Liability management – Capital adequacy in banks (Basel I & II) 27 V 20.15.Shekar & lakshmi Shekar 2. Non – fund based facilities .26 R1(342-343) R1(343-356) R1(403-411. 18. Banking Ombudsman scheme – Customer Protection Act – SARFAESI Act 2002 29.K.Mortgage – Hypothecation – Types of charges 21-23 R1(838-859) 17.
Weaker Sections. SL NO 1 2 TOPICS SESSIONS METHODOLOGY Introduction about Microfinance 1 Lecture Lecture Evolution. 2 credit. SHG-Thrift.2 Bank Linkage Banks and Financial Intermediaries. Impact and Importance of Micro 2 Financial Services Steps Initiated in Development of Micro finance Case Study . practices and application in Micro Finance to the Finance Specialization students. On completion of this subject. SHG.Moneylender 1 2 3 4 5 Lecture Discussion Lecture Role of Regulatory body in Micro finance and 2 Rural Credit system in India Self Help groups (SHG): What is SHG: Features of SHG: Objectivity of SHG 6 Self Help group promoting institutions (SHPI): 2 Formation of SHG: Credit Linkage SHGs related Case study 2 Lecture 7 8 9 Discussion Lecture Lecture Micro Finance Services. and Other Financial Services Financial Related Case study 2 10 11 12 Discussion Lecture Lecture Formation and development of Micro Services. the students will have more knowledge in this microfinance industry among the self – help group. 2 Enhancing Institutional Finance .MBN F662 MBN F662 MICRO FINANCE L 2 T 0 P 0 C 2 LESSION PLAN The objective of this subject is to give a working knowledge and the principles. 2 Micro Finance Institutions Role of MFI in developing Micro Finance.
Bank’s Role in Micro 2 Finance.13 MFI or Microfinance development related cases 2 Discussion Lecture 14 Micro Finance and Rural Development. 3. Internal Assessment: (i) (ii) (iii) (iv) (v) (vi) Cycle Test Surprise Test Model Exam Mini Project Viva (Mini Project) Attendance Total 10 Marks 05 Marks 10 Marks 10 Marks 10 Marks 05 Marks 50 Marks . Credit Schemes and social Banking. Growth of Micro Finance. 2. RBI Issued cases or NABARD Issued cases 2 Lecture 15 Discussion Reference Books: 1. Micro 2 Credit Institutions.by Malcolm Harper and Sukhwinder Singh Aroroa – Teri Press 2005. Development of Micro Finance. Credit Plans. 4.Prospects of Micro Finance: RBI Role in Regulating. Non Government Organization (NGO). Micro finance and poverty reduction by Susan Johnson and Bren Rogaly – Oxfam 1997 Indian micro finance-the challenges of rapid growth-by Prabu Ghate – Sage 2007 Micro finance hand book – by Jonna Ledger wood – E book Commercial banks in micro finance.
MBNF674 MUTUAL FUNDS The objective of this course is to give a working knowledge of mutual funds to the students. ii) Treynor’s Performance Index iii) Jenson’s Performance Index. 12 Portfolio Related Case Study 13 Portfolio Revision i) Constant Rupee Plan ii) Constant Ratio Plan iii) Rupee Cost Averaging Arbitrage Pricing Theory (APT) Model SESSION METHODOLOGY 3 Lecture 2 Lecture 2 Lecture 2 Discussion Lecture Lecture Lecture 2 2 2 2 2 5 Discussion Lecture Lecture Lecture/Problems 2 4 Discussion Lecture Reference: Financial Service M. Investments. Advantages and Disadvantages of Mutual Funds. 2 Global scenario of Mutual Funds. SL. 4 Mutual Funds Related Case Study 5 Working of Mutual Fund Organisation .Y. Objectives and Importance of Mutual Funds. the students will have sufficient knowledge in mutual fund industry. Others.1 . 11 Portfolio Evaluation i) Sharpe’s performance Index.12. Organisation of Mutual Funds. 3 Classification of Mutual Funds on the basis of operations.TMG C. Khan. On completion of this course. Indian Mutual Fund Industry (Four Phases).2007 . 6 Mutual Fund performance Analysis – Entry and Exit load – NAV calculation. Trustee.Sponsor. Custodians. Asset Management Company. Investment Norms. 7 Regulatory Framework of mutual Funds i) Reserve bank of India Guidelines ii) SEBI (Mutual Fund) Regulations 8 Investment Related Case Study 9 Mutual Fund Schemes. Trends in the Indian Mutual Fund Industry. Return on investment. 10 Portfolio construction – Traditional Approach and Modern Approach.NO TOPICS 1 Introduction to Mutual Funds. Rules Regarding Mutual Fund Advertisement.
2010 Financial Service & Systems .2009 Security Analysis and Port Folio Managemet Avadhari .Financial Service + Markets Dr.K.9th edition SAPM-Kevin – PHI 2009.2008 Financial Marketing & Services E. Himalaya .14 .TMG .Nataragan.Punithavathy Pandan.Alex K.Vikas .Sasidharn. Himalaya Ch.Gordon K.Mathew . INTERNAL ASSESSMENT: (vii) (viii) (ix) (x) (xi) (xii) Cycle test Surprise test Model exam Mini project Viva Attendance TOTAL 10 marks 05 marks 10 marks 10 marks 10 marks 05marks 50 marks .
12. 2 3 2 2 1 1 2 2 2 2 1 1 3 1 .Enron Assumptions of classical theories – and their drawbacks Efficient market hypothesis Market efficiency – market predictability Arbitrage Equity premium puzzle Availability heuristic myopic loss aversion Mental accounting Anchoring Regret theory Naïve diversification Overconfidence and optimism Expected utility – violation and risk aversion anomalies Calendar anomalies – January 2 effect 2 3 4 5 6 7 8 9 10 11. Introduction – disciplines from which behavioural finance draws Case study – Anderson . 13. TOPICS LECTURE SESSIONS 2 1.NO.OBJECTIVE: To enable the students to understand the importance of application of psychology in financial decisions. 15. MBNF 670 BEHAVIOURAL FINANCE L T P C 2 0 0 2 LESSON PLAN S. 14.
Over reaction and under reaction Mutual fund scandal 1 1 References: 1. Cambridge: Cambridge University Press INTERNAL EVALUATION: CYCLE TEST: SURPRISE TEST: 10 MODEL EXAM: MINI PROJECT: VIVA VOCE: 10 TOTAL: 50 MARKS 10 10 10 . Judgement under uncertainity:Heuristics and Biases. 2009. Harrison.1982.com 3. William Forbes. and E. Daniel. Behavioural finance. Expected Utility theory and Prospect Theory: One wedding and a decent funeral. Experimental Economics 12(2).16. Paul Slovic. and Amos Tversky. 4. www. Glen W. Kahneman. Behavioural finance. Wiley student edition. ed. 133-158. 17. 2.Elisabet Rutstrom.
MBNF666-STRATEGIC FINANCIAL MANAGEMENT L T 2 0 P 0 C 2 Objective: To equip the students with necessary knowledge and skills required to evaluate decision of merger. R1p559-563 2 Lecture R1 p. S. Teaching Methodology: Lectures. legal and accounting aspects.No.564-567 3 4 Lecture Case Presentation R1 p. case analysis and student presentations. mini projects/assignments. class room discussions.534-539 R1 p555/558 6 Merger-Forms of MergerMotives and Benefits of M&A-Steps in Merger or Acquisition decisionsSignificance of P/E ratio 2 Lecture R1 p672-674& p. buyout. Sustainable growth Analysis of financial performance Case on analysis of financial performance: Patel Computer System/ Bajaj Auto Industries 5 Corporate RestructuringSymptoms-Types of Business combinations 1 Lectures R1 p671-673 1 3 Lecture & Page No.684-686 . turn-around strategies and various techniques of cost management. acquisition and take over. Topics Hours Lecture/Presentation/ References Discussion 1 Financial planning-Strategic 2 financial planning-meaningSteps in financial planningadvantages and limitationsstrategic planning and financial planning relationship Financial forecasting-Short 1 term and Long-term – Tools for financial forecasting.
reasons for failure of M & A 7 Post Merger Integration Issue:Legal and Tax aspects 2 Lecture R3p 376-380 R6 p33. market price.15-24 R1 p690-696 Accounting for M&A( Purchase method & Pooling of Interest method) 8 Merger as a capital budgeting decision-M&Acost –benefit analysis And Sums in the area of mergers &acquisitions (sums on exchange ratio. EPS after merger.20 R6 p33.Tactics-SEBI guidelines on takeoversLegal procedure.1414.4733.62 R2 p889-896 9 Case on M&A: Modern Pharma 2 Case presentation R2 p920-921 .and EPS in merger negotiations. Leveraged Buyouts-Spin-Offs-SellOffs 2 Lecture 4 Lecture/Discussion/ Sums R1//R5/R6 R1 p697-702 R5p14. P/E Ratio etc are to be worked out 9 Takeover.
problems/develop own cases based on these methods and to be solved ) 2 LECTURE/SUMS R1 P541-543 12 Strategy and Cost Management-Strategy formulation and Cost System Design-Alternate strategies-Objectives of Cost Management SystemsBroken Cost System 2 Lecture Website .Restructuring of a sick companyDifferent interpretations of sickness – Causes and Turnaround strategiesPhases in Turnaround management 4 Lecture R4/R2 R2 p10521064 11 Financial ratios as predictors of sickness/failure(nonparametric analysis and multiple discriminant analysis.financial sicknessSymptoms.10 Corporate Sicknessoperating sickness vs.
22.Financial Management.45 P18.12 p.9-18.20 Note: Weightage for cases/sums is 40% and for theory 60% Theory Lecture and Sums 25 hours Case Presentation 5 hours --------30 hours Sums/Case study areas: (i)Merger as a capital budgeting decision(ii) Analysis of financial performance (iii) Predicting financial distress/ bankruptcy using ratios and (iv) Activity Based Costing References: R1.3-12.13 Cost of Quality-Activity Based Costing principlesTarget Costing (sums may be worked out related to activity based costing) 2 Lecture/Sums R6 P12.IM Pandey (9th Edition) .17-22.
R2-Financial Management-Prasanna Chandra(7th Edition) R3-Financial Management-Rajiv Srivastava & Anil Misra R4-Strategic Financial Management-G P Jakhotiya R5-Financial Services-Khan R6-Management Accounting-Khan&Jain R7-www.google.com&http://books.in/books Evaluation of Learning: Cycle Test: 10 marks Mini project/Assignment: 10 marks Model Examination Surprise Test Comprehensive Viva 10 marks 10 marks 10 marks ---------50 marks ---------- Course Coordinator Head/Finance Dean/MBA .co.focusmag.
4.IV SEMESTER – LESSON PLAN HR MBNH 658 . S. Book Recommended: International Human Resource Management by P. To understand the concept and interrelationship of human resources processes through human resource cycle. performance management and training and development. To design appropriate compensation policy. To explore the link between recruitment and selection. To understand the framework of industrial relations.INTERNATIONAL HUMAN RESOURCE MANAGEMENT Purpose: To understand the scope and approaches to the study of IHRM . 3. 2. 1st edition . Scope. Nature Difference between IHRM & Domestic HRM IHRM strategies Case Study 2 3 4 5 6 7 I I 6 14 150-168 400.Subba Rao. To learn how MNCs can tap for filling the management vacancies. Learning Objectives: 1. 5.410 1 2 1 II II II Stages in Internationalization of Business IHRM approaches Cross cultural implications 3 6 5 60-65 166-169 114-115 2 2 2 .No Unit Topics for Discussion Chapter Number 6 Page Number 149-150 Number of Hours 2 1 I International Human Resource Management – Meaning.
CHANDRAMOHAN) HR – HOD (Dr.255 1 2 9 III – Training 11 304-323 2 Expatriate Training 10 III International Business Structure – Types of Multinational structure Case Study 7 173-204 2 1 11 IV Performance Management Compensation Management 10 275-280 4 Case Study 12 13 V V Repatriation – process International Industrial Relations Case Study Total Hours 7 13 112-115 365-388 1 2 2 1 30 (P. 9 232.Celina ) Course Coordinator (DR. Jayashree suresh) Dean .Culture and Organization Performance Case Study 8 III Staffing of Multinationals Recruitment & Selection Training & strategies Development – Planning.
226.73 7 Knowledge based product and services-Education and E-Learning 2 hrs R1 47.238 8 Metrics out comes from the flow of 2 hrs R1 334 . S No: 1 Contents Introduction-meaning of knowledge and knowledge managementImportance-Building a global strategy around knowledge sharing Importance of information technology on knowledge management No of hrs 5 hrs Pedagogy Lecture and case discussion Page No R1 31-34 2 2 hrs Lecture and case discussion Lecture and case discussion R1 60.140159 R1 22.KNOWLEDGE MANAGEMENT Objective of the course: The student will be able to understand the definition and concept of knowledge management and use their knowledge in their future career.MBN H754 .237 R1 49 5 3 hrs 6 4 hrs Lecture and case discussion Lecture and case discussion Lecture R1 49.23 335-337 3 Leading a knowledge driven company-knowledge sharing bedrockBuilding a foundation of Trust Build or Buy a knowledge system Custom-Made and off-Self solutionTurning the IT Dept –Encouraging the flow of knowledge Building customs guide-Recognizing knowledge sharing-Building criticalities Strategy for building communitiesCreating virtual teams 4 hrs 4 4 hrs Lecture and case discussion Lecture R1 223 225.
knowledge-Speculation for the future 9 Identifying and confronting potential knowledge management challenges 2 hrs Lecture and case discussion R1 155. 2010 Evaluation: Cycle Test Model Test Project Viva voce : 10 marks : 10 marks : 10 marks : 10 marks Surprise Test : 5 marks Attendance : 5 marks Dr.K. 288.Fernandez & Rajiv Sabherwal –PHI.Awad & Hassan Ghaziri-Pearson. Knowledge management by Elias M.JEYARAMAN Faculty coordinator Head (HRM) Dean(MBA) .Knowledge management by Shelda Debowski Wiley Student Edn 2007 2) R2. Knowledge management Systems and processes by Irma Becerra.2011 3) R3.327 Books: 1) R1.
MBN H666 .Definition and Concept of Competency Mapping No of hrs 2 hrs Pedagogy Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case discussion Lecture and case Page No R1 8.48 4 3 hrs 5 2 hrs R1 71-80 6 3 hrs R1 71. S No: 1 Contents Meaning . 176.COMPETENCY MAPPING Objective of the course: The student will be able to understand the definition and concept of competency and competency mapping and use their knowledge in their future career.Components of competencyCompetency assessment-Purpose of competency mapping methods of data collection for mapping Critical incident techniques-Expert panels-Surveys-Job task analysis- 2 hrs R1 82-104 R1 47.18 2 -Competency Methods in Human Resource Management 2 hrs R1 20-37. 71 3 Feature of Competency Methods.185 7 2 hrs R2 8 3 hrs R1 127 9 3 hrs R2 . Competency Mapping Procedures and Steps Business Strategies-Performance Criteria-Criteria Sampling-Tools for data collection-Validating.15. The competency models-Shortcut methods-Competency mapping for future jobs Approaches to competency mappingUsing competency profiles in HR decisionsDifference between skills and competency.
3) R3.Competency based HRM – Ganesh Sharmon. The Hand Book of Competency Mapping-by Seema Sanghi. 189 Books: 1) R1.2004 4) R4 Competency at work. Sage publication. Study material prepared under the guidance of Dr.Surrendra Nath.Tata Mcgraw Hill.Lyle Spencer-Signe M Spencer-John Wiley and sons Inc Evaluation: Cycle Test Model Test Project Viva voce : 10 marks : 10 marks : 10 marks : 10 marks Surprise Test : 05 marks Attendance : 05 marks Dr.2011 2) R2.Behavioral event interview 10 Competency applicationRole of competency-Identification of role competency data recording and analyzing the data 11 Content analysis of verbal expressionValidating the competency models2 hrs 4 hrs discussion Lecture and case discussion R1 55 Lecture and case discussion Lecture and case discussion Lecture and case discussion R2 12 Categories of competencyDifferentiating the competencies 1 hrs R2 13 -Function or technical competenciesLeadership and managerial competency 2 hrs R1 178.K.JEYARAMAN Faculty coordinator Head(HRM) Dean(MBA) . ninth printing.
Managing Change in Organisations. Of Hours 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 Topic Introduction – Overview.216 T1: 262 T1: 112 .161 T1: 67 .111 T1: 19 -37 T1: 191 .al.83 T1: 84 . Identification Of Factors Influencing Change Theories of Change – Forces of Change Models of Change – Types of Change – Resistance to Change Case 1 Case 2 Organizational Development – Concept. Need And Importance Of Change.MBNH 660 – ORGANISATIONAL CHANGE AND DEVELOPMENT Learning Plan No.171 T1: 155 . Restructuring Organizations Employee involvement & Work Design Case 3 OD in Global Setting OD in Private & Public Sector Organizations Page No. Interpersonal & Group Approaches.128 T1: 38 . K.32 T1: 2 -5 T1: 6 -10 T1: 232 T1: 250 T1: 151 . T1: 1 .50 TOTAL HOURS: 30 T1: Nilanjan Sengupta et. Characteristics OD Process Leading & Managing Change Human Process interventions – Individual. Vasanthi Kumari Course Coordinator .20 T1: 30 . PHI Publications Dean / MBA Dr.
Topics Hour 1 Concept. Case Studies 7 6 8 7 Career Strategy – Significance – Theoretical Foundations of Career based Performance Management. No. Rewards in Performance 6 5 Theoretical Foundations of reward based Performance Management. Factors influencing reward system – Reward based Performance Strategy & Non Monetary Rewards.MBN H671 PERFORMANCE MANAGEMENT L 2 T 0 P 0 C 2 Sl. Challenges – Theoretical Foundations of Performance Management. 3-4 3 Case Studies 5 4 Reward Management: Management. 1-2 2 Learning theories – Motivation theories – Performance Management Systems. 9 8 10 .
Career based Performance Management Strategy.
Team work in Performance Management – Theoretical Foundations of Team work in Performance Management.
Team based Performance Management Strategy
Organization Culture – Significance – Theoretical Foundations of Organization Culture in Performance Management Culture based Performance Strategy – Measurement based Performance Management – Theoretical Foundations of Measurement in Performance Management.
Measurement based Performance Strategy.
Case Studies Competency Management – Significance – Theoretical Foundations of Performance Management.
Competency based Performance Management Leadership in Performance Management.
Theoretical Foundations of Leadership in Performance
Leadership based Performance Strategy
References : • • • ‘Performance Management’ - R.Srinivas Kandula, Prentice Hall India. ‘Performance – A Managers Challenge’ - Bhupendra Kumar Modi. ‘Performance Management, Key strategies and Practical Guidelines Armstrong.
PREPARED BY K.SANTHANA LAKSHMI SUBJECT COORDINATOR
HEAD IN- CHARGE
MR. CHANDRA MOHA DR.JAYSHREE SURESH HR - HEAD DEAN
MBN H673 – ORGANIZATION STRUCTURE & DESIGN LESSON PLAN
TOPIC Organization – Definition, Importance, Types Scope, Organization as a System Organization Design-Meaning, Structural Dimensions, Theories & Current Challenges & Practices Organizational Purpose, Mission, Vision, Goals, Importance & Organizational Strategies Consequence of poor organizational design, Stakeholders, Top Managers & Authority Ethical Dimensions & Organizational Ethics, Practices & Trends in organization design Case study: Johnson & Johnson – Use of Animals in cosmetic testing
CHAPTER NO Book 1 – Pg 3 to Pg 6 Book 1 – Pg 31 to 49 & Pg 91 to 106 Pg 7 to Pg 11
5, 6, 7
Pg 18 to Pg 20
10, 11, 12, 13,
Pg 251 – Pg 261
Organization Structure, Authority, Vertical Differentiation, Principle of Bureaucracy Information Processing, Functional Structure, Market Structure, Matrix Structure, Horizontal Structure, Hybrid Structure Application & Practices in Organization Structure Cases Case Study: Microsoft Corp
Pg 35 – Pg 38; Pg 102 – Pg 104 Pg 111 – Pg 121
Ref Book Pg 278
Strategy & External Environment, Functional, Business, Corporate level Strategies Organizational Ecology/Eco systems, Organization Effectiveness Manufacturing & Service Technology & Impact of technology in job design & Open Design System Elements
Pg 133 – Pg 149; Pg 161 – Pg 165 Pg 237 – Pg 248
Chandra Mohan . Design & Change” Fifth Edition. 29 Organization Size.26. Pearson Education Inc Coordinator HOD/HR Poonguzhali P Dr.27 28. Ar. A. Lifecycle. Culture & Ethical Values Evolutionary & Revolutionary change in Organizations case Study: Kellogg’s Rapid Product Innovation Internal Design Elements – Challenges & Practices Pg 213 – Pg 231 Pg 352 – Pg 355 30 Ref Book Pg 117 – Pg 127 READING MATERIAL: A) Text Book Book 1 – Bhupen Srivastava “Organization Design & Development” Reprint Edition (2009).International B) Reference Book Gareth R. Jones “Organizational Theory.Emm.
15 & 16 17. S. 111 to 148 4 &5 3. Topic for Discussion Human Resource functions in India – Emergence of Human Resource Management – Distinctive features of human resource management Strategic Human Resource Management – Aligning human resource to corporate strategy – Human Resource Management in practice – Case Studies Organization Socialization process – Mentoring – Organizational Culture – Organizational Change – Human Resource Planning Employee Resourcing – Recruitment & Selection process Placement – Case Studies.No 1. 355 to 381 8. 211 to 235 8&9 5.MBN H670 STRATEGIC HRM L 3 T 0 P 0 C 2 Objective This course will help the student to get exposure on Strategic Human Resource Management. Performance Management – Performance Appraisal System – Reward & Performance Management – Motivation – Job Redesign – Job Enlargement – Wage Structuring – Wages & Salary policies Legal frame work – Wage differentials – Job Evaluation – Incentive Payment system – Payment by result – Case Studies.18 & 19 6. 278 to 307 7.2 &3 2. Understand the different strategies relating to human resource management. 243 to 270 . 311 to 344 10 & 11 12 & 13 14 . Training Methodologies – Management Development – Career Development – Succession Planning Reference 2 to 28 Session 1. 154 to 171 6 &7 4.
419 to 442 24 & 25 26 & 27 12. Oxford 3.Chandra Mohan Co. 10. 15. 83 to 107 13. Welfare & Health – Industrial Relations – Concept. Scope & Objectives – Changing Values & impact Trade Unionism – Employee participation in management – Collective Bargaining – Grievance Procedure – Case Studies .Prasad. Strategic Human Resource Management. Tanuja Agarwal. 83 to 107 83 to 107 29 30 Head Dr.Human Resource Outsourcing – Planning Retirement – Human Resource Management in Indian Context & International Context Ethics in India – Work & Business Ethics Corporate Social Responsibility – Corporate Governance – Case Studies 387 to 410 20 &21 387 to 410 22 & 23 11.9. 83 to 107 28 14.N. Strategic Human Resource Management.Ordinator Dr. Mac Millan 2.A. Strategic Human Resource Management – Pulak Das .Santhosh kumar References Books 1. K.
T1 :21-22 T1:22-25.50-51 T2:270-273 Consequence of Stress Burnout-Symptoms.Stress vs.MBN H662 STRESS MANAGEMENT L 2 T 0 P 0 C 2 Lesson Plan S.Types Counselling –Process 3 3 Principles of Time Management Inability to say no-Procrastination Delegation Role of technology & tools for Effective time T2:268 R1:3 R1:13-20.31 R1:21-29 R2:22.No Unit Topic 1.Need.226-245 R2:121-124 R3:10-13 R3:16-20 R3:102-107 R3:90-98 1 2 1 1 1 1 3 1 2 1 2 Hours 1 2 . Burnout Stress Model T1:26-28 T2:274-275 T2: 271 T1:26-27 Strategies for Coping Stress T1:231-253 T2:275-279 Case Study 2 2 Change Management-Meaning Process of Change Resistance to Change Counselling. 1 Stress: Meaning & Definition Sources of Stress Page No.
359 1 T1:362-378.Types.Management Communication Process Barriers to communication Overcoming barriers Role of group cohesiveness Conflict Resolving T2:428-429 T2:432-435 T2:436-438 T2:307-310 T2:208-216.managing the plateau Crisis Management 5 5 Creativity Process of creativity Barriers Developing Creativity Brain strategy T1:93-135 2 Notes Notes Notes T1:508-512 2 1 2 Humour at work. reducing conflict with humour Notes Self development Principles of self development Meditation for peace Yoga for life problems T1:289.359 2 T1:298 1 .335. T2:371-375 T1:204-217 4 4 Career Plateauing.
Dutta. Organisational Behaviour.Text Book: T1=P.2010.Jaico Publishing House.. Bhatia. “Stress Management”. Management of Change & Organisation Development.K.Jan Yager.2009 Reference: R1= S. Creative Time Management.K. Narayana Rao. Deep & Deep publications. T2= K. Counselling and Guidance. Himalaya Publishing House. Coordinator HOD . R3=Dr. Tata McGraw-Hill Publishing.Aswathappa.2005 R2=S. Himalaya Publishing House.
Pg165 Book 4 Pg 69-Pg 71 Book 4Pg 71. definitions and concepts leadership. Leadership and values. scope and insignificance of leadership. importance of leadership.Pg 81 10 2 Book 4 Pg 84. definition and concept of leadership. It helps to influence the people to work effectively in an organization and to understand the importance leadership and styles of leadership to develop the team works and motivate individuals as well as group members. role of women entrepreneurs and leaders for the academic development of country. meaning and definition of power. leadership styles of Indian managers.NO TOPICS 1 Meaning .MBN H672 LEADERSHIP Objectives The student will be able to understand the meaning. principles of leadership.Pg 85 . 2 4 Book 4 Pg 16.difference between leadership and Manager.Pg 384 7 8 9 Power and Influence. Case study/ Exercise 3 3 3 R3 Pg 157. leadership influence tactics Women leadership concept and significance of women leadership Women employee and Manager.Types of leader leadership styles. SESSION CHAPTER NO. qualities of leader.Pg 17 Book 4 Pg 20-g 56 4 Ethics-Ethical theories-principles of ethical leadership-leadership in action. difference between leader and manager. Leadership doing Right things-leading across culture 3 Book 4 Pg88-Pg97 5 3 R1 Pg-361. 5 Book 4 Pg 2-Pg 15 2 3 Case study on Leadership Characteristics Theories of Leadership. SL.
Understanding Behaviors for effective Leadership Jon. A. Richard L. Research findings and Practice. Dr. Huges. 1. New Delhi-2008 3. PHI learning Pvt. A. Chandra Mohan.P.Ltd. Biztantra. MC Graw Hill Companies-2009 2..Howell. JayshreeSuresh . Leadership. Leadership and Management. Chandra Mohan Dean Dr. Himalaya Publishing House-2007 INTERNAL ASSESSMENT: (xiii) Cycle test 10 marks (xiv) Surprise test 5marks (xv) Attendance 5 marks (xvi) Model exam 10 marks (xvii) Mini project 10 marks (xviii) Viva 10 marks TOTAL 50 marks HOD/HR Dr. Andrew J Dubrin-2007 4.Reference Books. New Delhi.
Methods of Payment Competency based compensation – Incentive scheme Types.Behavioral Theory New trends in Compensation Management Case Study HOURS 2 1 1 1 2 2 Compensation Strategy at Macro Level. Merits & Demerits Performance Appraisal. Strategic Perspective on Benefits Factors. Classification 1 2 2 4 Minimum Wages Act. 1948 Payment of Wages Act.1976 – Managerial Remuneration Tax Planning . Salary Structuring Recent trends in Taxation 1 1 1 1 1 1 . Pay Fixation Collective Bargaining Pay Commission Compensation Strategy at Micro Level Job Evaluation . legislations.NO 1 TOPICS Compensation – Concept. schemes relating to the compensation management. 1936 Equal Remuneration Act.Methods & System Case Study 1 1 1 1 1 1 2 3 Salary Progression . dimensions & system Compensation Dimensions & system Rewards Concept . Wage Policy Wage Determination. the new trends in compensation management and recent changes in the compensation management S.MBN H668 COMPENSATION MANAGEMENT LESSON PLAN OBECTIVE :This course will help the student to get exposure on Compensation Management. to understand the different theories. Non Financial Compensation System Economic Theory .
2007 COORDINATOR HEAD(HR) DEAN(MBA) . Excel Books.D. Tata McGraw Hill. 2006 2. International Compensation Objectives. B.5 Voluntary Retirement Scheme.Compensation. Compensation& Reward Management.Singh. Package &Problem Recent Changes in Compensation Strategy Case Study 1 1 2 References: 1. Milkovich & Newman.
Methodology: lectures.67-69 B1. Evaluation Case Study Achieving business transformation Business Model Call centres.47 B1. Case Study Service supplier selection . student presentations.Service.32-39 2 1 1 2 6 B1.15 B1.20-29 No. Of Hours 1 2 3 4 5 B1. B1. Case Study Reading Material B1. case analysis and mini project . Scope.Legal issues – Regulatory issues .100-112 B1.14 B1.39-43 2 7 8 9 10 11 12 13 14 15 B1.LESSON PLAN –OPERATIONS – IV SEMESTER MBN0 666 Business outsourcing L T P C 2 2 0 2 Objectives: To enable the students understand the technology and practices and area of applications in business process outsourcing.64 B1. Benefits Case Study Indian Scenario Case Study Framework for execution Case Study Managing Transition Case Study Business Process – Types Strategy & process of outsourcing Case Study Classification of BPO outfits Models – Governance. need and scope Guidelines and Issue Best Practices.29.Definition.Evolution.65-66 B1.77-99 B1.2-16. Competitiveness.52-56 B1.114-123 1 1 2 1 2 1 2 2 2 . Sl no: 1 Topics Outsourcing. class room discussions. Technology and success factor Case study Business Process Outsourcing.57-58 B1.
The road ahead for business outsourcing.PHI Learning Pvt. New delhi.suressh Verified by Mr.jayashreesuresh Coordinator-BPO HOD-Operations DEAN-MBA . Schniederjans al – 2008 edition.A supply chain of expertise – Vinod V Sople – Eastern Economy Edition.179-184 2 19 B1.185-196 2 Reference books : Business Process Outsourcing.124-131 B1.. Outsourcing and in sourcing in an international context – Marc J.16 17 Service level agreement Transition from BPO to KPO up the value chain.v.144-157 1 2 18 B1. Ltd.sundarajan Approved by Dr. Prepared by Mr.Prentice Hall of India.2009 Edition. Pre-requisites and precautions Case Study Service quality issues in business outsourcing Case Study B1.
Customers and Relationship. Automation in services R1: 23-52 R3: 4-12 R3 17-29 197-202 4 Customer as the focus of service management R1: 91-154 R3 205-209 5&6 7 CASE DISCUSSION Service management in the international arena Service strategy and competitiveness R3: 554570 8&9 R3:37-64 II Technology & its impact 10 11&12 13&14 CASE DISCUSSION Service design & system delivery R3:105108 New service development.service encounter triad. Classification. mini projects. dependency of manufacturing on services. Creating a customer service orientation. service blueprinting. winning customers in the market place. competitive service strategies. Methodology: Lectures. Nature of service sector. Taxonomy for service process design. Economic revolution. service organization. generic approaches to service system R3:77-96 . Data Envelopment analysis(DEA) Emergence of self-service. characteristics.MBN O658 SERVICE MANAGEMENT LTPC 2002 Objectives: Upon completion of this course. service design elements. case analysis and presentation Units Sessions Topics Contents Pages I 1 Services & Society 2&3 Nature of services & service encounters Service definition. Growth and globalization of services The competitive environment of services. contact personnel. each student should have a good appreciation of the theoretical and Practical aspects of service management. service profit chain. classifying services for the strategic insights. stages in service firm competitiveness. sources of service sector growth. class room discussions. Customer expectations and satisfaction.
Achieving service quality. stages in quality in development. measuring service quality. R3: 389-407 19 IV Queuing and Simulation Analytical queuing models. service recovery. customer value equation Service people. managing waiting lines 20 Service quality and continuous improvement Definition. managing and motivating service providers. facility layout. 21 R3:173185 Tools and techniques of total quality management Service productivity and measurement of performance CASE DISCUSSION Quality tools 22 Performance measurement 23 Forecasting demand for service R3:128142 R3:148160 R3:173185 . Pressures on service providers. managing customers R1: 240272 Performance measurement R1: 351-374 III Human resource Management in services 15 Work measurement in services 16 Locating facilities and designing their layouts CASE DISCUSSION Services cape. service benchmark. quality service by design. facility location techniques 17 R3: 224-230 Managing capacity and demand 18 Managing demand and supply in services R3: 233-235 R3: 259-265 R3: 352-370. and continuous improvement. capacity planning criteria. R3:446463.design. facility design.
552 pages . Costraints. MiniProject: 10Marks. critical path. Model test: 10Marks.ISBN10: 1405847328 2. .3rd Edition . Paperback. resource constraints. monitoring R1:351377 25 V Project management 26 Linear and goal applications for service 27 Service inventory system R3:174188 R1: 351375 R3:323340 R3-498505 Class notes Managing facilitating goods 28 CASE DISCUSSION 29 30 R3-283308 R3:515540 Internal Assessment: Total 50 marks. Attendance: 5Marks Reference Books: 1. Successful Service Operations Management with CD-ROM [Hardcover] Richard D. crashing.Manual routing system Nature.Robert Johnston. Techniques. implementation issues.ISBN13: 9781405847322 . Cycle test: 10 Marks. Service Operations Management.Forecasting demand for services 24 Vehicle routing and scheduling Field service. Viva-voce: 10 Marks. Surprise test/Assignment: 5Marks. 2008. Graham Clark. the Clarke –Wright algorithm.
S. King-Metters (Author).. 2001.SUNDARRAJAN Head.P. 3rd Ed. Madeleine Pullman (Author) South-Western College Pub. Fitzsimmons.Metters (Author). 1st edition 2002 -.ISBN-10: 0324135564 -.Operations Dr.. and Information Technology. Service Management: Operations. Strategy.JAYSHREE SURESH Dean . Fitzsimmons. and Mona J. Irwin/McGraw-Hill.SUGANTHI Subject Coordinator Prof. Kathryn H.ISBN-13: 9780324135565 3. Ms. James A.
Just in Time – Quality control techniques .V HOURS 2 2 2 2 2 2 2 2 2 2 2 2 2 2 15 2 . influence of environmental trends on R & D Designing & engineering – Simultaneous engineering – Product Liability and Safety Case Analysis – III Product life characteristics curve – infant mortality – Human factors in engineering value engineering-Flexible manufacturing systems Synchronized manufacturing Case Analysis – IV Factors of the future . Pedagogy: The topics shall be handled as Lectures/Seminar/Case Discussion/Games. Case Analysis .Technological Environmental changes Case Analysis .I Managing Research Function – Research & Development Product life cycle – multistage decisions – R&D projects Case Analysis – II Creative process.project proposal process – project planning tools – network models controlling cost &schedule.Technology lifecycle .No TOPICS 1 Meaning of technology – Technology versus Technique – Technology Development 2 3 4 5 6 7 8 9 10 11 12 13 14 Technology Transfer . Sl.Facilities engineering Project definition . Learning Objectives: To obtain exposure in the arena of technology management and to encourage usage of technology in day to day management activities.MBN O 652 Objectives: TECHNOLOGY MANAGEMENT L 3 T 0 P 0 C 2 To enable the students to understand the importance and current day application of Technology in the field of Management.
Himalaya Publishing House. First edition 2006. S.Himalaya-2000 4. Management of Technology By Tarek-M Khalil –McGraw-Hill Boston—2000 3.Pawan Kumar-International Technology Transfer. Strategic Technology Management By Frederick Betz-McGraw-Hill Inc NewYork-1999 2. Chugan. Szakonyi Robert –H.R of Technology Management -1999 Details of Internal Marks: Cycle Test – 10 marks Surprise Test – 10 marks Model Exam – 10 marks Viva-voce – 10 marks Mini Project – 10 marks Total .V –technology Absorption –Wiley-1998 5. Desai A.50 marks Prepared by Verified by Certified by Course Co-ordinator Head Dean / MBA . V Moorthy. Suggested Readings: 1.References: Technology management – C.
1 2 Description Introduction to Auto Industry History of America.NO.AUTO INDUSTRY S. of hours 1 2 Discussion material Internet & auto magazines Internet & auto magazines Internet & auto magazines CII report 3 4 1 2 5 2 Automobile engineering – Ganesan CII report Internet 6 7 2 2 8 9 2 3 10 11 1 2 Toyota production system book Guest lecture and organization material Internet Organization material Organization material Guest lecture from auto industry Newspapers and auto magazines Guest lecture Newspapers and auto magazines Newspapers and 12 1 13 2 14 15 16 2 2 2 17 1 .MBNO662 . Europe & Japan auto industry History of Indian automotive industry Automotive business environment and scenario in India Knowledge about engines and important components and functions of vehicles Auto components scenario in India Automotive design – product design and modularity Toyota production system Quality management systems in automotives Demand forecasting in auto industry Supply chain management practices in auto industry Supply chain management and total cost concept Emission norms – Bharat stage – I to IV and Euro emission norms – I to IV Automotive marketing practices Distribution management for automotive industry Promotional practices adopted in automotive industries Scope and job No.
The automotive revolution – Jean – Pierre Bardou – North Carolina press 2. Automotive industry – technical challenges and global issues – Stuart & Gordon – Nova science publication .opportunities in Indian automotive industry Total no. of hours Reference books: auto magazines 30 1.
World class status and IT use. of Hours 1 2 1 1 2 2 2 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 11-13 13-15 16-20 21-30 30-42 42-55 55-67 71-75 75-86 86-91 91-94 96-97 97-101 101-103 103-111 111-119 119-121 121-125 125-128 130-131 131-135 Text Book Page No.overview of India’s status Case Analysis Business Strategy and global competitiveness Generic manufacturing strategies for the information age. 1-3 4-6 6-9 9-10 II III IV V .the need and how to achieve the same The philosophy of world class manufacturing The practices of world class manufacturing Quality in world class manufacturing Overview of systems and tools Information management tools Material processing and handling tools An assessment manufacturing systems and tools Case Analysis Competitiveness of Indian Manufacturing Manufacturing performance and planned strategies of Indian manufacturing firms Manufacturing objectives and strategy Manufacturing management practices IT infrastructure and practices The manufacturing strategic Intent framework Manufacturing Applications Manufacturing strategy.MBN O654 WORLD CLASS MANUFACTURING L 3 T 0 P 0 C 2 LESSON PLAN Unit I TOPIC The emergence of Information age Business Challenges of the information age – Operating Environment of Information age business Globalization and international business India’s global competitiveness & Manufacturing Excellence Case Analysis World class manufacturing and Information age competition – Manufacturing Challenges of the Information age Time based knowledge – Managing Knowledge – Problems in the manufacturing Industry Manufacturing excellence and competitiveness Case Analysis World class manufacturing.Developing strategic thinking in manufacturing No.
Issues in strategic planning for world class manufacturing Implementing the world class manufacturing plan Need for performance measurement Human resource dimensions in world class manufacturing Manufacturing strategy-Futile search for an elusive link The manufacturing strategic intent classification Case Analysis Total Details of Internal Marks: Attendance Surprise Test Cycle Test Model Exam Mini Project Viva-voce Total – – – – – 5 marks 5 marks 10 marks 10 marks 10 marks 10 marks 50 marks
1 1 1 1 1 1 2 45
135-145 145-1147 147-162 162-166 168-171 171-179
Course Co-ordinator (Ms. M. VETRI SELVI) SURESH)
Head/ Operations (Prof. S. SUNDAR RAJAN)
Dean/ MBA (Dr. JAYSHREE
LESSON PLA N - IV SEMESTER - SYSTEMS Business Intelligence(Course code:MBNS662) L/T/P/C - 3/0/0/3 Lesson Plan Objective: To educate the importance of Business Intelligence, data mining, decision support system and data warehousing
Topics to be covered
Essentials of Business B1 – 1 to 9 Intelligence, Knowledge, Intelligence systems Knowledge and B1- 10 to 22 Knowledge Modeling for intelligence Automation of Business B1- 22 to 33 Intelligence Expert Systems and DSS Data Warehousing Data Mining Neural Networks Web 2.0 Semantic Web B1- 66 to 75 SM – 12-15 SM – 194-199 SM - 245 B1 – 56 to 61 B1 – 62 to 65
6-9 Unit 1 10-11
12 – 15 Unit 2 Unit 3 16 -17 18-19 20 Unit 4 21-22 23-24 25-27 Unit 5 28 – 30
Applications Introduction B1 – 145-163 Case Studies (Finance, B1- 164 - 172
Retail, HR, Mafg, CRM)
Read: B1- Next Generation Business Intelligence By Rajendra Sanar (Vikas Publication) SM – Study Material to be distributed
Reference: B2-Business Intelligence for Data mining By Nitin Patel(Wiley publication) Decision support and Business Intelligence System By Efraim Turban(Pearson) Data Warehousing Fundamentals- By Paulraj Ponniah(Wiley) Business Intelligence By Cindy Rawson(Tata Mcgraw hill)
20 B1:203-214 B1: 142-155 B1:188-195 6 7 8 9 10 Developments in measuring software quality SQA standards and procedures SQA Teams and Responsibilities Case tools Case study 11 12 13 14 15 Quality Management systems Capability maturity model Trends in Quality ISO 9000 series of QMS Sherwood computer services case study Reference Books B1-Software Quality Theory and Management.13 B1: 67-98 Student should analyze an open source software based on six sigma principles. Methodology: Class room teaching. And to study and understand the various issues related to the quality management aspects of computer software.15-5. Case studies and power point presentations.Software quality Management.Dr. Session 1 2 3 4 5 Topic Quality Definitions &views of quality Hierarchical models of quality Measuring Software Code Reviews Case study on code review Reading materials B1: 5-14 B1: 16-22 B1: 29-33 B2: 2.33 Students should perform code review of an E-commerce web site B1: 45-66 B2: 2.Alan C Gillies. B.Cengage learning publication. Chandramouli.MBN S654-Software quality Management L T P C 2 0 0 2 Lesson plan Objectives: To understand the basic concepts of software quality management. B2.3 B2: 2.Charulatha publication . B1: 102-137 B2: 5. K.P Prdipa.
MBN S652 Technical Writing and Documentation L 2 T 0 P 0 C 2 Lesson Plan Sl. Guidelines Faculty Notes Organization of Documents.Rules Effectiveness . Usability. Documentation types Documentation Process DDLC.Structure Parts of Document Career Technical Writing at Work Faculty Notes Language . Audience. Review Post writing-Editing-Indexing-Post mortem Styles & Standards . Scope Skills Needed.Rules Using Checkilists Faculty Notes Sessions/ Hour 1-3 4 5-7 8-12 13-14 15-16 17 18 19 20 21-22 23 24 25-28 29 30 Unit 1 1 1 1 2 2 Case Studies 3 3 4 4 Case Studies 5 5 Page# 15 to 37 39 to 81 85-96 97-180 183-225 229-289 293 to 314 317 to 330 333 to 364 365 to 422 425 to 435 437 to 454 467 to 475 192 & 236 Case Studies . Myths. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Topics Introduction. Planning.Quality. Writing.
Daniel Riordan. Himalaya Publishing House.K. Shenbaga Raman DR.CHARGE APPROVED BY Manivannan S.Basu. Dreamtech Press PREPARED BY HEAD IN. Steven Paulay. References : ● ‘Technical Writing’ – B.HEAD DEAN .JAYSREE SURESH SUBJECT COORDINATOR Systems . Prentice-Hall ● ‘Technical Report Writing Today’ . Dr.Text Book : ● ‘Technical Writing’ – Sajitha Jayaprakash.
MBN S 664 IT SYSTEMS MANAGEMENT L T P C 2 0 0 2 OBJECTIVES To educate the students about the application of Information systems to various functional areas. Information technology and trends How IT supports various types of organizational activities 4. Networked Devices and a Collaboration Portal Tackle Super Bowl Logistics – Case Discussion 8.8 4.No Topic 1. To learn CRM strategies and implementation. Doing business in digital economy Periods Page No 1 1-10 38-58 Unit I I Book No B1 B1 2.5 11-34 I B1 191-195 152-185 I II B1 B1 9 Study Material 112-115 II B1 10 II B1 11 196-199 II B1 . Cisco’s Case 5.3 Examples 3. Information system Definitions and 2. Dell is using E-Commerce for 6 7. Porter’s competitive forces model and strategies 7. To study the Ethical issues involved in IT related transactions. S. Security and Ethical issues in Information Technology 6.
23 389-392 IV B1 24 367-368 IV B1 25.26 407-410 V B1 27. Comparison of Traditional HR to E-HR 16 Wireless Inventory Management System at Dartmouth – Hitchcock Medical center. Trends in CRM 19 Chevrontexaco Modernized its Supply Chain with IT 20 Boeing’s Global Supply Chain for the Dreamliner 787 – Case Study 21 Change Management challenges of 22.Success Case study 9.28 548-554 V B1 .Case Study 17 Customer Relationship Management 18 16 17 15 486-488 III B1 331-341 III B1 199-239 341-346 III III B1 B1 346-352 IV B1 19 352-357 IV B1 20 329-331 IV B1 21 383-389 IV B1 18 Benefits and challenges of CRM.14 Clark –Case Study 11 Managing production/operations and Logistics 12 e-Commerce &payment processes 13 Managing Marketing and sales systems 14 Managing the Accounting and Finance Systems 15 Managing Human Resources system.13 488-506 III B1 10 IT Strategic Alignment at Kimbley. Lessons in the strategic Business use of IT 12. CRM Failures.
7th Edition INTERNAL EVALUATION: Project Presentation/Case Study Analysis 1 Project Report/Case Study Analysis Cycle test Surprise test Attendance Model exam 2 .10 . Implements Innovative Technology and Wins Recognition 23 Managing Global IT 29 521-523 V B1 30 416-426 V B1 Reference Books B1-Information technology for Management-By Efraim TURBAN.10 .Linda Volonino.05 .05 .10 .Inc.10 .Wiley India7th Edition B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th Edition B3-Managing Information Systems.By James O Brien McGraw-Hill publication.business convergence 22 Con-way.
. CRM strategies and implementation. UNIT I 6 Doing business in the digital economy. M. Ethical issues involved in IT related transactions.S. Cisco’s case. How IT supports various types of organizational activities.Thanalakshmi) (Dr. The cases are chosen from various books. Shenbagaraman) (Dr. Information system Definitions and Examples. The students will be exposed with related cases.Subject Coordinator Head/Systems Dean (Ms.Jayshree Suresh) MBN S 664 IT SYSTEMS MANAGEMENT L 2 T 0 P 0 C 2 Objective: To educate the students about the application of Information systems to various functional areas. Information technology and trends.V.
Managing production/operations and Logistics.By James O Brien McGraw-Hill publication. Delta technology and First Health group: Evaluating the ROI of strategic IT. Mclean-Wiley India-4th Edition B2-Managing Information Systems-By James O Brien Tata McGraw Hill -6th Edition B3-Managing Information Systems. CRM Failures. GE Power systems: A Case Study UNIT IV 6 Managing the Accounting and Finance Systems. Busy-An Accounting Software-Case study.UNIT II 6 Security and Ethical issues in Information Technology. Cincinnati Bell: Change Management challenges of business convergence-Case study. Managing Global IT. Ford. Managing Marketing and sales systems. Implementing CRM in Mitsubishi Motors-Case Study UNIT V 6 IT Planning. Managing Human Resources system. Comparison of Traditional HR to E-HR. Corning Inc: IT planning in challenging times-Case study. Merril Lynch &co: The business case for global IT consolidation Total= 30 Reference Books B1-Information technology for Management-By TURBAN. Customer Relationship Management. Aeronautica civil’s case. and IBM: Success and failure with six sigma. Dow chemical. Porter’s competitive forces model and strategies. Trends in CRM. Benefits and challenges of CRM. MTV Networks and First Citizens Bank: Case study on Hacking and virus attack. UNIT III 6 Enron Corp and others: Lessons in the strategic Business use of IT. e-Commerce &payment processes. 7th Edition .
148-154. strategy.253272 4 6 Discussion/ Case analysis 321-326. 443-446 5 6 Discussion/ Case analysis 478-490.using information systems to better serve the customer-the service delivery systemnew service development and process design-achieving breakthrough servicestructuring the service enterprisedelivering service on the web-service facility design and layout-service facility location-service consolidationCASE STUDY Managing service operations-creating a service culture-the service encountermanaging queues-managing capacity and demand-competing on service quality-service process analysis CASE STUDY Service outsourcing-service supply chain management-cultural transferability-growth and global expansion-process innovation-quality and productivity improvement.launching an innovative service-new service development-new service development and process design-building customer loyalt-zero defections:CASE STUDY Quality comes to service. 159. information technology and organizational Pedagogy (Seminar/case Discussion) Discussion References from Book 1 03-14. 1826.9596 3 7 Discussion/ Case analysis 12-136. 45-49 UNIT Topics The role of services in an economy. The subject integrates operations. marketing. the nature of services and creating breakthrough services -Market positioning. 553-568 30 . CASE STUDY TOTAL Hours Hour 1 5 2 6 Discussion/ Case analysis 78-84.MBNS 656 Managerial Services L 2 T 0 P 0 C 2 Lesson Plan Objective: To study the Service Management from an integrated viewpoint with a focus on Customer satisfaction.
2010 Internal Marks Evaluation (50 marks) Cycle Test = 10 Marks Surprise Test =05 Marks Model Test =10 Marks Project =10 Marks Viva =10 Marks Attendance =05 Marks Prepared by Approved by G.S. Jayashree Suresh Dean/M. Pt. 6th edition. James A. Irwin/McGraw-Hill. Internal Revenue.Fitzsimmons. Ruth A.1000). 1 (Sections 1. Pearson Education India. Fitzsimmons. and Mona J.Shenbagaraman Head/GM Dr. Strategy.Venugopalan Subject In-charge Dr. 2010.A . Chang. and Information Technology. John Wiley and Sons.V. 2001. Government Printing Office. 6th Edition. Lovelock. Title 26. 2010 5.B.William A. Routledge. 1982 3. Service Management: Operations. Service Systems Management and Engineering: Creating Strategic Differentiation and Operational Excellence.. Code of Federal Regulations..volume 3. Reference services administration & management. Fraley.Reference books 1. Ching M. Revised as of April 1. (Fitz) 2.). Office of the Federal Register (U.908-1. Katz. 3nd Edition.M. 2010 4. Services Marketing.
marketing.MBNS 656 MANAGERIAL SERVICES COURSE PERSPECTIVE This study deals with the Service Management from an integrated viewpoint with a focus on Customer satisfaction. (4) Understand new service development from both a product and process perspective. strategy. COURSE OBJECTIVES (1) To develop an understanding of the "state of the art" of service management thinking. (3) To appreciate the organizational significance of managing the service encounter to achieve internal and external customer satisfaction.using information systems to better serve the customer-the service delivery system-new service development and process design-achieving breakthrough service-structuring the service enterprisedelivering service on the web-service facility design and layout-service facility location-service consolidation-CASE STUDY . SYLLABUS UNIT I The role of services in an economy.launching an innovative service-new service development-new service development and process design-building customer loyalt-zero defections:CASE STUDY UNIT III Quality comes to service. information technology and organizational issues. (2) To develop an awareness of the opportunities that information technology can have for enhancing service firms competitiveness. (5) To gain an appreciation of the complexities associated with implementing change. -the nature of services and creating breakthrough services UNIT II -Market positioning. The subject integrates operations. (6) To understand the dimensions of service growth and expansion both domestically and internationally.
Fitzsimmons. CASE STUDY BOOK 1. 2010 .908-1. 2010. James A. (Fitz) 2. Pearson Education India. Service Management: Operations. and Information Technology. Office of the Federal Register (U. Government Printing Office. 6th Edition. 3nd Ed. Lovelock.S..William A.1000).UNIT IV Managing service operations-creating a service culture-the service encounter-managing queues-managing capacity and demand-competing on service quality-service process analysis CASE STUDY UNIT V Service outsourcing-service supply chain management-cultural transferability-growth and global expansion-process innovation-quality and productivity improvement. 1 (Sections 1.). 1982 3. Irwin/McGraw-Hill. Strategy. 6th edition. Katz.volume 3. Internal Revenue. Chang. John Wiley and Sons.Fitzsimmons. Code of Federal Regulations. Pt. Reference services administration & management. Fraley. Title 26. and Mona J. 2010 4. Ching M.. 2001. Services Marketing. Ruth A. 2010 5. Service Systems Management and Engineering: Creating Strategic Differentiation and Operational Excellence. Routledge. Revised as of April 1.
Brand equity concepts integrated marketing communications and program to build brand equity Case Study:iPod Silhouttes campaign for music lovers Brand leveraging-Brand equity management system Qualitative and Quantitative techniques for measuring brand equity The Brand product Matrix. To gain insights into working of a Brand 2. of Hours 2 T1 .Reinforcing BrandsRevitalizing Brands Rebranding -Retiring Brands Adjustments to Brand port folios 2 1 2 T1 – 6 T1 – 38 to 42 T1 – 47 to 87 5 6 7 8 9 10 11 2 2 1 2 2 2 2 T1 – 97 to 131 T1 – 70 T1 – 140 to 218 T1 – 289 to 308 T1 – 229 to 271 T1 – 244 T1 – 312 to 339 12 2 T1 – 353 to 413 13 14 15 2 2 2 T1 – 432 to 477 T1 – 489 to 522 T1 – 546 to 577 .SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY MBN M666 – BRAND MANAGEMENT .2 to 37 1 2 3 4 Introduction to Brand Management – Definition –Can Anything be Branded – Importance of brand management Case Study: Coca – Cola`s Branding Strategy Strategic brand Management process Brand elements (Criteria and option) Building a strong brand and it’s applications Identifying and establishing brand positioning-positioning guidelines Case Study: Eliciting Feelings for the Hallmark Card Brand values.Internal branding Co branding-Corporate Branding-Brand Audit. Topics No. Book & Page No.Brand Hierarchy-Designing a Brand Strategy Brand extensions.LESSON PLAN Objectives: 1. To understand Brand development and it’s sustenance in competitive market S.NO.
Attendance . Viva Voce/Seminar .L. Project – 10 5.Pearson Education Inc.16 Case Study:AT&T :The Incredible Shrinking and Growing Portfolio 2 T1 – 573 TEXT BOOK: T1: Kevin Lane Keller . “Brand Management”. 4.S. 3.L.Oxford University Press.2010.10 6.Second Edition.Larry percy. “Brand Management”.“Strategic brand Management”.Himalaya Publishing House.5 4.Gupta. Surprise test– 5 3. Reference Books: 1. Harsh V Verma.Third Reprint.Vikas Publications.Richard Elliot. “Brand Management”.R Moorthi.2009 Internal Assessment 1.2010.Excel Books. “Strategic Brand Management”. Model Exam -10 Course Coordinator HEAD – Marketing DEAN . Y.2007 2. Dr. Third Edition. Cycle Test – 10 2.
MBN M656 Event Management L 2 T 0 P 0 C 2 Unit 1 Topic Introduction to events What are events Why events No of hours 1 Reference R1 Page no 3-15 R1 1 R1 1 R2 17-40 41-60 22 Goals and objectives Types of events Types of special events Characteristics of events Marketing environment for events 2 Scope and scale of events business The events business: supply and suppliers Nature of events business Overview of events services Examine the role of public. private and voluntary bodies Case Study: Rock Concert • • • 2 1 R2 14 63-72 R1 2 R2 29 2 5 stages of event management 1 Activities in the event management 5W’s 1 SWOT analysis Planning 1 R1 127-140 R2 57 R1 133 .
Pearson Coordinator Head – Marketing Dean .coordination.111 124 R1 2 R2 58 2 R1 137-138 Reference 1: Event Marketing and Management by Sanjaya Singh gaur& Vikas publications Reference 2: Event Management by Lynn Van der Wagen & Brenda. marketing. legal ethical. risk management Case Study: Risk Management Analysis of Events 4 Design & decoration Types of Special events Sponsorship Ticketing R1 Media Development & publicity 3 Public relation & advertisement Celebrity and management Case Study: A Travel Brochure 2 30 R2 93 115-124 2 2 2 1 R2 R2 59.Coordination Evaluation Important concepts of communication for events Case Study: Feasibility of Events 3 Special event Management 1 Principles of special event Management Administration .
from environmental analysis to strategy development and implementation.2 93 19-20 2 180-188 80-91 21-26 26-32 44-64 101-106 164-178 233-248 269-306 389-435 2 2 3 3 2 2 2 2 2 2 30 Prepared by Course Coordinator (R. 7-9 Number of Hours 2 5-7 2 9-18. “Online Marketing – A customer let approach”. Alan Charlesworth and Rita Esen. Difference from the Media. PPC campaigns etc. SEO.7 8 11 Topic for Discussion Page No. 3 C’s for Internet Marketers Micro environment and the Changes in the 1 environment Web analytics (Tools to understand the environment) 5 Online marketing planning 3 Macro environmental factors. 2007. No.Jayshree 2 3 5 6. 10 2. TOTAL HOURS Approved by HOD – Marketing (Mr.. Introduction about world wide web and overview of 1 new market scape E-Definitions 1 Benefits of Internet. 91.MBN M668 – WEB ENABLED MARKETING Objective This course is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of the subject. Technological factor 1 Economic and Political Environment 1 Web marketing strategies and business models Internet Marketing Mix Online Consumer Behavior E .Ananth Kumar) Suresh) . Text Book: Richard Gay.Senthil Kumar) DEAN (Dr.S. Oxford University Press. 2-5. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Unit I I I II II II III III IV IV IV V V V Chapter No.CRM Website Development & Content Management Marketing Communication through Web – Search engine marketing.
Page :39.37.4 UNIT 1.Page :42 to 56 UNIT 2.Page :3.Page :177 to 181 .Page :58 to 76 UNIT 2. Sales Forecast Analyzing Market Potential-Market Indexes 9 10 11 12 13 Sales Forecasting Methods Sales Forecasting Methods Determining Sales-Related Marketing Policies Determining Sales-Related Marketing Policies Nature of Sales Management positions-Functions of Sales Executives-Qualities of Effective Sales Executives.Page :170 to176 6 Types of Personal Selling Objectives 7 8 Market Potential.Page :42 to 56 UNIT 2.38 UNIT 2.MBN M657 SALES MANAGEMENT L 3 T 0 P 0 C 2 SESSION NO.Page :3.Page :58 to 76 UNIT 3.Page :38. TOPIC BOOK / PAGE NO 1 2 3 4 5 Evolution of the Sales Management Evolution of the Sales Management Sales Management-Objectives Sales Management-Objectives Types of Personal Selling Objectives UNIT 1.41 UNIT 2.Page :2 UNIT 1.Page :36.4 UNIT 1.38 UNIT 18.104.22.168 UNIT 2. Relations with Top Management-Relations with Managers of other Marketing ActivitiesCompensation Patterns for Sales Executives 14 UNIT 3.Page :36. Sales Potential.Page :2 UNIT 1.
Page :366 to 380 UNIT 4. Schemes for dividing Line authority in the sales organization Personnel Management in the Selling Field: Sales Force Management-Job Analysis-Job Description.Page :288 to 311 17 18 UNIT 3.Page :199 to 204 UNIT 3.Page :312 to 339 UNIT 4.Page :395 to397 UNIT 5.Page :182 to 198 16 UNIT 3. Selecting Sales Personnel UNIT 3.Page :525 to 535 UNIT 5.15 Purpose of Sales Organization-Setting up Sales Organization-Basic types of Sales Organizational Structures-Field organization of the Sales department.Page :536 to 539 21 22 Requirements of a Good Sales Compensation Plan-Devising a Sales Compensation Plan. Motivation and Compensation of Sales Force: Building Sales Training ProgramsDefining Training Aims-Deciding Training Content-Selecting Training Methods.Page :389 to 395 UNIT 4. Organization for Recruiting and Selection-The Pre-recruiting Reservoir-Sources of Sales force Recruits.Page :340 to 353 19 Training.The recruiting Effort. Organization for Sales Training-Evaluating Sales Training Programs Motivation-Motivational Help from Management 20 UNIT 4. Types of Compensation Plans 23 24 Fringe Benefits 25 The Sales Budget: Purpose of the Sales BudgetForm and Content-Budgetary Procedure Quotas: Objectives in using Quotas 26 .Page :354 to 365 UNIT 4.Page :381 to 389 UNIT 4.
5th Edition.10 .Govoni.Page :560 to 573 UNIT 5.10 .10 Subject Coordinator Head/Marketing Dean .10 .05 . Sales Management.05 .Prentice – Hall of India.Page :539 to 549 UNIT 5.Still.27 Types of Quotas and Quota Setting Procedures UNIT 5.Page :555 to 560 UNIT 5.P.Cundiff & Norman A.Edward W. INTERNAL EVALUATION: Project Presentation/Case Study Analysis 1 Project Report/Case Study Analysis Cycle test Surprise test Attendance Model exam 2 .Page :574 & 575 28 Sales Territories: Sales Territory ConceptReasons for Establishing Sales Territories Procedures for Setting up Sales Territories 29 30 Routing and Scheduling Sales Personnel RECOMMENDED BOOK: Richard R.
S.(Mr.K.Murugan) (Mr.Senthilkumar) (Dr.Jayshree Suresh) .
Class room discussions.NO 1 Unit No.S TB(15-25) 2 TB(2-12) 2 1 1 2 2 TB(99-109) TB(49-61) TB(34-43) TB(351-359) TB(77-95) 2 II Services segmentation – consumer behavior in services CASE STUDY Product. globally.Price – Distribution Role of people in services marketing CASE STUDY Physical evidence of a service – Service quality Measurement – Control – Demand . Sharing Web Knowledge. I LESSON DETAILS Introduction . Case Analysis.Service economy – Growth of service sector Characteristics of services – Tangibility spectrum – Implications for service managers Expanded Marketing mix – Purchase evaluation of services – Service marketing triangle Dimensions of Service Quality Classification of services CASE STUDY HOURS 1 PAGE NO. Discussions and Presentations S.supply management Marketing Research in services marketing Marketing effort .MBN M655 OBJECTIVE: SERVICES MARKETING To enable the students to understand the services marketing concepts. METHODOLOGY: Lectures. Mini Projects.Service Tax CASE STUDY 3 III 2 2 1 2 1 1 1 TB(360-366) TB(113-172) TB(99-109) TB(367-374) TB(186-198) TB(202-212) TB(217-236) 4 IV 1 2 2 TB(241-258) TB(375-379) B4(151-159) 5 V Tourism and travel – Hotel management – . applications and practices in organizations.Promotion.
– Services Marketing – Macmillan. .Hospital management Educational – Financial – Entertainment CASE STUDY 2 2 B4(186-210) TB(383-405) Total 30 hours Text Book: Nimit Chowdhary& Monika Chowdary-Text Book of Marketing of Services –Macmillon Publishers India Limited. SL. Strategy .S. Recommended Books for extra reading: B1 -. definitions and concepts of Product Life cycle Management. Ajay Panditetal – Services Marketing – Integrating Customer Focus across firm – Special Indian Edition – 4th Edition – Tata McGraw-Hill – 2008 B3 – Govind Apte – Services Marketing – Oxford Press.R.N O TOPICS SESSION PAGE NO.Valerie Zeithaml. – Services Marketing – The Indian Context – Prentice Hall of India. 2004. 2004 Method of evaluation (50 marks) • Mini Project presentation and Viva : (10+10) 20 marks • Cycle Test : 10 marks • Model test : 10 marks • Announced/Surprise test : 5 marks • Attendance : 5 marks PREPARED BY HEAD OF MARKETING S.Christopher Lovelock et al – Services Marketing – People. 1999 B4 – Srinivasan. 2005.SENTHIL KUMAR APPROVED BY DEAN (Subject coordinator) LESSON PLAN MBN M672 PRODUCT LIFE CYCLE MANAGEMENT Objectives The student will be able to understand the meaning. PLM covers the whole lifespan of the product and the whole spectrum of product data.SUJATHA MR. Technology.A South Asian Perspective – 5th Edition – Pearson Education – 2009 B2 -.
JayshreeSuresh .1 2 3 4 5 6 7 8 9 10. CAD & EAI Deployment of PLM systems Choosing a PLM systems Steering. Product life cycle management systems in different verticals Product Structures Integration of PLM System with ERP.Antti Saaksvuori & Anselmi immonen INTERNAL ASSESSMENT: (xix) Cycle test 10 marks (xx) Surprise test 5marks (xxi) Attendance 5 marks (xxii) Model exam 10 marks (xxiii) Mini project 10 marks (xxiv) Viva 10 marks TOTAL 50 marks CO-ORDINATOR Poonguzhali P Dean Dr. background and PLM fundamentals Product Life Cycle Management and systems Information models and product structures. project group & project Manuals Accomplishing changes in organisation Factors leading to PLM PLM and Data ware housing Challenges of PLM in Manufacturing Role of product information in collaborative business development Understanding product life cycle Product management strategy as a part of business strategy 2 2 1 2 2 2 2 1 1 1 2 3 1 2 3 3 1-13 13-21 22-25 40-48 49-56 57-72 73-78 79-82 86-92 93-98 99-112 112-122 123-130 164-180 181-197 199-206 Reference Books. Product Life Cycle Management. 11 12 13 14 15 16 Introduction.
T2 – Text Book 2. Product Quality. Need.160 T2: 745 – 747 T2: 378 – 383 T2: 260 – 293 T2: 383 – 389 T2: 783 – 788 T2: 389 – 400 T2: 516 – 535 T2: 535 – 550 T2: 407 – 426 T2: 446 – 457 T3: 238 . No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Unit No. Logistics and Distribution Product – Product Strategy.246 T2: 620 – 655 T2: 749 – 752 T2: 554 – 616 T2: 36 – 65 T2: 192 – 214 T2: 732 . Emerging issues and Challenges in International Marketing Case Study – IV: Case 2-2 TOTAL HOURS No. Infrastructure and WTO Risk Management – Political and Economical risks. Stages and Orientation Emerging opportunities in International Marketing – Emerging markets and developing countries International Marketing Environment – Cultural Environment International Marketing Environment – Economic Environment Case Study – I: Case 2-5 GLOCAL Marketing – Global-Local Marketing concept International Marketing Research – Decision making process International Market Selection – Planning for Global Markets Case Study – II: Case 3-5 Entering International Markets and strategies Export Import Policies. Personal and Direct Selling. I I I I I II II II II III III III IV IV IV IV V V V V T 0 P 0 C 2 Topic The concept of International Marketing – Definition.L MBN M664 INTERNATIONAL MARKETING 2 Sl. Export procedure and Documentation International Packing. T3 – Text Book 3) . Packaging (For both B2C & B2B Markets) Building brands in International Markets International Pricing decisions and Strategies Case Study – III: Case 2-7 International Integrated Marketing Communication (IMC) – Advertising. Public relation and Trade shows International trade. Task. Sales Promotion.735 (Note: T1 – Text Book 1. of Hours 2 1 1 1 1 1 2 2 1 1 3 2 2 2 1 1 3 1 1 1 30 Reference Page No T2: 12 – 33 T2: 296 – 331 T2: 123 – 150 T3: 130 .
10 Marks . “International Marketing” Tata McGraw Hill Education Pvt Ltd. “International Marketing”. 3.5 Marks . Jayshree Suresh Dean . 13th Edition. R. John L Graham.50 Marks Prepared By Verified By Approved By Mr. Reprint 2010 INTERNAL VALUATION: Cycle Test Surprise Test Model Exam Mini Project Mini Project Viva Attendance Total . Oxford University Press. 2005 2. Rajagopal. Senthil Kumar Head .5 Marks .10 Marks .10 Marks .TEXT BOOK: 1.10 Marks .MBA . Prashant Salwan. “International Marketing” Vikas Publishing house.Marketing Dr. 7th Reprint 2011. Philip R Cateora. Rakesh Mohan Joshi. Arivazhagan Course Coordinator Mr.
few buyers.135(TB) 139-146(TB) 146-161(TB) one hour One hour Two hours 167-188(TB) 192-213(TB) 216-237(TB) . Topic of the Day Business Marketing Perspective The Industrial Market Perspective on the Organisational Buyer Dimensions of Organisational buying Organisational Buyer behaviour: Case : DELL Inc Business marketing Intelligence/ Segmenting the organisational Market Organisational Demand Analysis Measuring Market potential and Sales Forecasting/Case IBM Global Services Business Marketing Planning Strategic Perspective Managing the Business Product Line/Case: NCR SelfCheck out systems Duration One hour One hour One hour One hour Two hours One hour One hour Two hours Two hours Page Nos.attendance(5 marks) cycle test (10 marks). The students will learn about the market.MBN M 660 Industrial Marketing Learning Objective: This subject is an applied subject of Marketing with emphasis on organisational buyers. characteristics of organisational buyers. Model exam ( 10 marks). Organisational purchases are characterized by bulk purchases. and systematic buyers.10(TB) 11-12(TB) 12-15(TB) 15-25(TB) 31-85(TB) 70-90(RB) 117. relationship marketing. marketing strategy. 3. Project report presentation ( 10 marks). and Comprehensive viva voce ( 10 marks) totaling 50 marks. buyers behaviour. Assessment of learning: The assessment of learning of the students shall be done by evaluating their performances in surprise class tests (5 marks).
JayShree Suresh Dean/MBA . Michael D. Thomas W. Havaldar . Industrial Marketing. P. Senthil Kumar Subject Co-ordinator Dr. Speh RB : Krishna K.Business Marketing Channels Business Pricing Function Business Advertising Sales promotion Personal Selling Function/Case: Account Management at Yellow Roadway: Choosing Customers wisely Controlling Industrial Marketing Strategy/Case: Sealed Air Corporation: Delivering Package Solutions Managing your Customer Service Salesmen Profile Choosing Your CRM Strategy Tools for Capturing customer Information Managing Relationships through conflict Resolution Case: Managing Supplier Relationships:Does Detroit Need a new Driver? One hour One hour One hour One hour Two hours 339-362(TB) 366-386(TB) 390-404(TB) 404-410(TB) 413-435(TB) Two hours 439-461(TB) One hour One hour One hour One hour Two hours 67-68(RB) 346(RB2) 89-112(TB) 34-44(RB) 89-112(TB) TB: Business Marketing Management : B2B. Ghosh. Tata McGraw Hill RB2: Industrial Marketing. S. Hutt.K. Oxford University Press. 9th edition.