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Unlocking The Nutritional Value of Rice Bran

NutraCea
May 4, 2010 Phil Sanders, Vice President of Sales Jerry Eggenberger, Vice President of Sales Gits Prabhu, PhD., Technical Consultant

Safe Harbor Statement

Forward Looking Statements Safe Harbor - This document and presentation contain forward-looking statements including, but not limited to, statements regarding the Companys anticipated production capacity, revenue and earnings. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to, the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this document to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

Company Overview
Company NutraCea, Inc. (NTRZ.PK) Scottsdale, AZ Engages in the development and distribution of food and nutraceutical products based upon its unique, proprietary process that stabilizes rice bran and other grains. Creating value by transforming the worlds underutilized agricultural resources into nutritional foods and nutraceuticals.

Headquarters Business

Mission

Rice Bran Background


Rice is the primary food source for over 70% of the world Once milled, rice bran quickly becomes rancid and is unfit for human consumption Raw rice bran is mostly sold as animal feed 8 - 10% of the rice kernel contains the majority of the nutritional value with many health benefits NutraCeas foundation is its proprietary technology to stabilize rice bran Approximately 60 million metric tons of raw rice bran is produced globally as a by-product of the milling process With stabilization, this underutilized resource is now available for human consumption

Stabilizing Rice Bran Production Process - USA

Domestic Operations

Capacity utilization is subject to seasonal variances in supply and availability

RBO Production Process / Defatted Rice Bran (Brazil)

International Operations
With rice grown in over 100 countries, NutraCea had to look globally for the ideal location to process rice bran oil. Pelotas is the heart of South Americas rice growing region. This pristine geographical location enables us to produce the highest quality rice bran oil available. NutraCea has clearly perfected rice bran oil!

NutraCea Products USA: Stabilized RiBran RiBran RiBran

Rice Bran 100 (Granular 20mesh) 200 (Fine 40mesh) 300 (Extra Fine 60mesh)

RiBalance - Enzyme treated rice bran RiSolubles - Water dispersible fraction RiFiber - Insoluble fiber fraction Brazil: Defatted Rice Bran Rice Bran Oil

NutraCea Products - Features All Natural

(Excludes DRB & RBO from Brazil. Hexane extracted.)

Gluten Free Lactose Free Hypoallergenic Low Glycemic Index Zero Trans Fat Zero Cholesterol Not Genetically Modified (Non-GMO) Nutrient & Antioxidant Rich

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Quality Assurance

GMP/HACCP Program American Institute of Baking Audited Kosher Orthodox Union Certificate HALAL Certificate Extensive QA Testing: Microbiological Constituent Pesticides Heavy Metals

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Markets Served
2 2 Revenue 22
2 2 Revenue 22
2% 2
2% 2 2% 2

Human Nutrition
Food Nutraceutical
2% 2

Animal Nutrition
Equine Feed Companion Pet

Finished Products
Cereals Nutraceutical

2 %

2 %

2% 2

2% 2

Humanitarian Aid
Bulk Ingredient Finished Products

2 2 Revenue 22
2% 2

Human Ingredient Finished Foods

Animal Nutrition Humanitarian Aid

2% 2

2% 2

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Market Segments / Channels of Distribution

Food Ingredients

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Market Segments / Channels of Distribution

Nutraceuticals

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Market Segments / Channels of Distribution

Animal Nutrition

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Rice Bran Ingredient Applications

MEAT ENHANCEMENT: Meat Analogue Emulsified Coarse Ground BAKING: Pizza Crust Snack Crackers RTE Cereals Breads Tortillas FRYING: Breading & Batters (Reduced Oil Uptake)

NUTRACEUTICALS & SPORTS NUTRITION: Health Bars Beverages Joint Health Supplements Meal Replacements Fiber Supplements Muscle Mass Builder PASTA BABY CEREAL

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NutraCea Products
NutraCea Products RiSolubles Suggested Use Benefits

take 1 scoop per serving and mix with nutritional source of soluble fiber, you choice of beverage twice daily reduces blood sugar levels, energy boosting take two scoops twice daily in beverage of choice take two scoops twice daily in beverage of choice for cooking applications contains 23% of total dietary fiber, provides energy a highly nutritious soluble fiber. (Contains about 3% TDF) Zero Cholesterol Zero Trans Fat Non-GMO Hypoallergenic Non-hydrogenated High flash point for extended life

RiBalance RiFiber Rice Bran Oil

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NutraCea Ingredients
NutraCea Ingredients Suggested Use Benefits

Stabilized Rice Bran (SRB)

Meat extensions, 3:1 water absorption Stabilized, all natural process alternatives to known allergens, baked goods, processed foods

Defatted Rice Bran (DRB)

Coating and breading systems

Reduced fat content, reduces oil uptake in the frying process Rice in antioxidants

Crude Rice Bran Oil

Alternative to fish oil, derived omega 3,6, and 9, plus Gamma Oryzanol

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Bran Comparison
BRAN COMPARISON CHART
Nutrient (Values/222 g)
) Stabilized Rice Bran Corn Bran (2 ) Oat Bran (2 ) Wheat Bran (2

Moisture (2 g) Calories (kCal) Protein (g) Total Carbohydrates (g) Total Ash (g) Total Dietary Fiber (g) Soluble Fiber (g) Vitamin E Toc opherols Toc otrienols Vitamin B Complex B2(mg) B2(mg) B2(mg) B2(mg) B2(mg) Total Carotenoids Total Sugars (g) Gamma Oryzanol Phytosterols (mg) Potassium (mg) Sodium (mg) Magnesium (mg) Calcium (mg) Iron (mg) Maganese (mg) Phosphorous (mg) Zinc (mg) Choline (mg) Inositol (mg) 2NutraCea analyzed values 2Source: USDA, http://www.usda.gov

2 22 2 2. 22 2 2 22 . 2 2 2 2 2 2. 22 22 . 22 . 2. 22 22 . 22 . 2 22 2. 2 22 2 2 22 2. 22 22 2 22 2 2 2 22 . 2. 22 22 22 22 . 2 22 2. 22 22

22 . 22 2 22 . 2. 22 22 . 2 2

22 . 22 2 2. 22 2. 22 22 . 2. 22

2 2 22 2 2. 22 2. 22 22 . 2. 22

22 .

22 .

22 . 2 22 . 22 . 22 . 22 . 2

22 . 22 . 2 22 . 22 . 22 .

22 . 22 . 2. 22 22 . 22 . 22 .

2 2 2 2 2 2 2 22 . 22 . 2 2

22 2 2 22 2 2 2 22 . 22 . 22 2 22 .

22 22 2 22 2 2 2 2. 22 2. 22 22 22 22 .

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Unlocking The Nutritional Value of Rice Bran

NutraCea
Gits Prabhu, PhD., Technical Consultant

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Numerous benefits of using Rice Bran Multi-functional ingredient for a wide variety of applications including but not limited to:

Meat Batter and breading coatings Soy, starch, mustard and other ingredient replacement Cook yield, texture and purge improvement

Functional

Non-allergenic gluten and lactose free Clean flavor All natural Oxidative stability Antioxidant and vitamin rich Economical, US origin USDA approved for meat products

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Growth of health and wellness foods

All natural foods

Natural food must contain natural ingredients


No phosphates allowed No conventional nitrates/nitrites Limit on some antimicrobial ingredients

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Food allergens

Each year, millions of Americans have allergic reactions to food. Although most food allergies cause relatively mild and minor symptoms, some food allergies can cause severe reactions, and may even be life-threatening. There is no cure for food allergies. Strict avoidance of food allergens and early recognition and management of allergic reactions to food are important measures to prevent serious health consequences.

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Symptoms of allergic reactions

Symptoms of food allergies typically appear from within a few minutes to two hours after a person has eaten the food Allergic reactions can include:
Hives Flushed skin or rash Tingling or itchy sensation in the mouth Face, tongue, or lip swelling Vomiting and/or diarrhea Abdominal cramps Coughing or wheezing Dizziness and/or lightheadedness Swelling of the throat and vocal cords Difficulty breathing
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Loss of consciousness

Food allergens Soybeans Isolates, concentrates, flour Milk Whey isolates, concentrates, powder, non-fat dry milk Wheat Eggs Egg albumin Fish Bass, flounder, cod Crustacean shellfish Crab, lobster, shrimp Tree nuts Almonds, walnuts, pecans Peanuts

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Food allergens
Gluten Intolerance of one percent of the worlds population suffers from Celiac Disease 15% of the worlds population is gluten intolerant, and would benefit from a gluten free diet Performance Limiting Symptoms *include (but are not limited to): Fatigue Gastrointestinal distress Headaches Weight loss/gain Inability to concentrate Moodiness/depression Bone/joint/muscle pain Currently, the only known way to treat the condition is by eliminating gluten from the diet
*Note Taken from Gluten Freedom

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US labeling of allergens

ALLERGEN INGREDIENT: ISOLATED SOY PROTEIN

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Rice Bran USDA/FSIS approval letter


FINISHED PRODUCT LABEL READS:

RICE BRAN
June 23, 2008 USDA FSIS approved as a binder in comminuted meat and poultry products that permit the use of ingredients of this type (eg. sausage, nugget shaped chicken patties, meatballs, meatloaf and meat patties.

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Application Beef hot dogs

Meat replacement
Replacement of 3% beef 90s and beef 50s with 3% RiBran 100 Replacement of 1.5% mustard with 3% RiBran 100

Mustard replacement

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Hot dog - Texture

22. 2 2 22 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 22 . 2 Control 2 RiBran 2 2Replacing % 2 Mustard Exterior Interior 2 RiBran 2 2Replacing % 2 Meat 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2 2 22 2. 2

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Hot dog - Purge

22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 Week 2 Control Week 2 Week 22 2 RiBran 2 2replacing Meat % 2 2 RiBran 2 2replacing Mustard 2 % 2 2 % 22 . 2 22 22 . 2 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2

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Hot dog Freeze-thaw purge

22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2 22 . 2

22 . 2

22 . 2 22 . 2

% Purge

Control

2 RiBran 2 2replacing % 2 Mustard 22

2 RiBran 2 2replacing % 2 Meat

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Frying application Reduction in oil uptake

Replacement of wheat flour


5% - 20% replacement of wheat flour Predust, batter, breading

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Frying application Percent fat reduction

22 . 2 2 DRB % -222 . -222 . 2 % DRB 2 2 % DRB 2 2 % DRB 2

-22 .22 -22 .22 -22 .22 -22 .22 -22 .22 -22 .22 -22 .22 -22 .22 -22 .22 -22 .22 %

-22 .22 Par Fried Fat Difference from Control (% ) Fully Cooked Fat Difference From Control (% )

-22 .22

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Frying application Nutritional panel

Control

5% DRB

10% DRB

15% DRB

20% DRB

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Unlocking The Nutritional Value Of Rice Bran

Rice bran provides an increase cook yield, improves texture, reduces purge and provides freeze-thaw stability in meat products Rice bran can replace other ingredients such as soy protein or mustard while providing significant cost savings Defatted rice bran provides a reduction in oil uptake resulting in a healthier products with lower fat and lower calories

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RiBran Product Data Sheet

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NutraCea Advantage -Summary


Abundant raw rice bran produced globally...only NutraCea has technology to stabilize for human consumption with a ONE YEAR SHELF LIFE GUARANTEE USDA approved for inclusion of emulsified and coarse ground meats Rice Bran Products are extremely versatile...meat inclusion, baking, pasta, baby cereal and nutraceutical applications Rice Bran Products (excluding DRB & RBO) are (all natural, gluten free, hypoallergenic with zero trans fat) Low cost highly functional ingredient that increases your margins and makes healthier products Owns the Largest RBO Facility in South America crude and refined RBO and value add products NutraCea understands the commitment to product quality, which means high quality ingredients for your products

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First Book on Stabilized Rice Bran

Executive Advisor to NutraCea, Henk Hoogenkamp, author of many food ingredient publications, authors his latest book dedicated to the education and endless possibilities for the use of stabilized rice bran to enhance various applications. Together, Hoogenkamp and NutraCea continue to explore markets and applications for which rice bran is a natural fit.

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Contact Information

Phil Sanders, Vice President of Sales 6720 N. Scottsdale Road, Suite 390 Scottsdale, AZ 85253 Phone: Cell: eMail: 812.944.8443 812.202.9489 psanders@nutracea.com

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Unlocking The Nutritional Value of Rice Bran

Thank You!

Phil Sanders, Vice President of Sales

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