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Case study about Burke: Learning and Growing Through Marketing Research key notes : 1. 2. 3. 4.

Burke worked in Proctor & Gamble(P&G) at Marketing Department He founded Burke, Inc. in 1931 In that very few research center in this world. 2009, based in Cincinnati, Ohio is a marketing research and design support company that helps its clients to understand business practices and make them more efficient. 5. Burke's employee owners add value to research. 6. Consulting assignments by applying superior thinking to help clients solve business problems. 7. 100% employee owned. Marketing research The systematic and objective identification, collection, analysis, dissemination and use of information for the purpose of assisting management in decision making related to identification and solution of problems( and opportunities) in marketing. Evaluation of marketing research 1. First record in 1895 or 1896 more research took. 2. By telegram, Professor sent Questions to advertising agencies about the future of advertising . 3. 10 responses and wrote what was happening. 4. Early 1950's primary methodology was door to door survey. 5. Telephone was not utilized that times. 6. 1950 and 1960's TV become an integral part and and came TV advertising. 7. 1960 and 1970's TV become an integral part and come TV advertising. 8. Another change id generate new idea and sharing with clients to working more with clients on how to use ideas to make decision. 9. 1980 and 1990, Burke moved. Development process access very widely by generated information to used input management decision making. 10. 2009, Industry try to find creative way to research consumer using methods such as telephone interview, mail intercepts, web interview, mobile phone survey. Burke concerned about online survey in two ways 10 Questionnaire takes 5 mins. 20 Questionnaire takes 20 mins

Internet survey reduced much time for survey and it is good for easy research. 11. Burke's View ::

Simplest way to find out company needs to help decision made. Define the market research problem Develop an approach. Critical thinking for successful research project. Develops a suitable approach Develop a variety of analytical models that are customize to identified problem.

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