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INTRODUCTION

Organization is the foundation upon which the whole structure of management is built. Organization is related with developing a frame work where the total work is divided into manageable components in order to facilitate the achievement of objectives or goals. Thus, organization is the structure or mechanism (machinery) that enables living things to work together. In a static sense, an organization is a structure or machinery manned by group of individuals who are working together towards a common goal. This is mainly for acquiring more knowledge about the functioning and performance of the organizational activities and from this knowledge gets acquainted with the organizational activities and the practice of management. The organization structure is the structural framework within which the efforts of the people are coordinated and related to each other. Exposure to an industrial surrounding provides knowledge about activities and functions of various departments thus providing the better understanding of an organization. Sitaram Ayurvedic Pharmacy is the first company in India to get Good Manufacturing Practice (GMP) Certificate. It is also the first joint stock company in ayurvedic industry in South India. Sitaram Ayurvedic works in Thrissur District of Kerala. Perhaps this is one among the oldest Ayurvedic institutes in Kerala. It deals with the manufacture and distribution of quality ayurvedic medicines at competitive and affordable prices. The company produces 450 ayurvedic medicines Sitaram Ayurveda Pharmacy Ltd owes to create a strong and everlasting hand with the consumers by providing superior and highest possible quality products which will delight the consumers by delivering greater value for the money spent by them. Through preparation, communication, employee participation and continuous improvement in its working system, Sitaram aims to achieve zero complaint situations relating to the quality and delivery of the products to the market.

1.1. Background of the study Human assets are the most important asset to any organization. Every organization needs to have well trained &experienced people to perform the activities that have done to be done. To improve the quality of human endeavors & thereby increase the organization‟s productivity. It is necessary to provide the right training to each employee so that he can perform his allotted tasks efficiently. Training increases versatility and adaptability of the employees. In a rapidly changing society, employee training need analysis is very essential. Training need analysis (TNA) is the process in which HRD needs are identified and articulated. Training plays an important role in improving organizational effectiveness. It is much needed in the private sector in today‟s competitive environment, especially after liberalization and globalization. In order to make the training more effective in improving organizational as well as individual performance, it is important that the perception regarding effectiveness of training must be made positive. Creating good learning environment, by providing encouragement in terms of promotion or increment and by linking training more closely work practice 1.2. RESEARCH PROBLEM The problem selected for research is to make in – depth study of the effectiveness of training in SITARAM AYURVEDA PHARMACY (P) LTD. Training has to be done continuously & properly based on innovation research and experiment. It is aimed at knowing how the employees feel about the system that is prevailing in the firm, their suggestions if any for making the system etc, and to know whether it satisfies the needs of company and employees 1.3. OBJECTIVE OF THE STUDY Primary objective To study the effectiveness of training in Sitaram Ayurveda Company Ltd Secondary objective  To evaluate effectiveness of training in Sitaram Ayurvedics  To study the present system of training adopted in the organisation

1.4. SCOPE OF THE STUDY  The scope covers all the important aspects of training need analysis in Sitaram Ayurvedics  The scope of the study are like training policy ,facilities given in the organisation, input & skills acquired through training ,types of training given in the organisation ,techniques used , evaluation & feedback & suggestions given by the employees  The study will helps to understand more about the positive and negative aspects of present training programmes.  The study educates the researcher how effectively the training process can be followed & brings out awareness on different training strategies followed at various occasions.  An attempt is to made to study & improve the training need analysis & to know the training requirements.  Training given to employees at earlier stage should reflect in future also, After long run the company will achieve its expected standards with help of training.

Primary data is considered as the raw material to which statistical methods are applied for the purposes of analysis and interpretation. RESEARCH METHODOLOGY Research methodology is a systematic way to solve problems. According to Clifford Woody “ Research comprises of defining and redefining problems. The main primary and secondary sources of data collection are: 1. formulating hypothesis. The research is basically descriptive research 1.4 Sources of Data Collection The data necessary for the purpose of study was mainly collected through primary and secondary sources. Primary data are first-hand information.3 Universe The universe chosen for the research study is the employees of Sitaram Ayurveda Company Ltd. Thrissur 1.5.5. organising and evaluating data. Research is a process through which we attempt to achieve systematically and with the support of the data the answer to a question . A good research methodology includes the following. 1. It refers to the techniques the researcher would adopt in selecting some sampling units from which the inference of the population are drawn. 1. making deduction and research conclusion and at last carefully testing conclusion to determine whether they fit the formulating of hypothesis” This process. which is frequently called research methodology.5.1. or a greater understanding of a phenomenon.5. Among the total population.5. the resolution of a problem.2 Sample Design A Sample design is a definite plan for obtaining a sample from a given population. collecting .4. Convenience sampling is used for this study.1 Research Design The design may be specific presentation of the various steps in the process of research.1 Primary Data Primary sources are original sources from which the researcher directly collects data that have not been previously collected. Primary data was collected through questionnaire and direct interview with the employees.5. . a sample of 100 employees was selected for the research and the data were collected through questionnaire.

1. Secondary data were collected from Company profile.5.8 Sample Size The sample size was selected based upon convenience sampling. For the purpose of study 50 samples were taken from the employees. A sample of 100 respondents in total has been conveniently selected.5 Sample A finite subset of population. selected with the objective of investigating its properties is called sample. 1.5.4.7 Sample Frame The study has been carried out in Sitaram Ayurveda Company Ltd.5. annual report.2 Secondary Data The secondary data are those data which have already been collected. tabulated and presented in some form by someone else for some other purpose. . The responses to various elements under each question were totalled for the purpose. 1. It means data that are already available. company magazine. A sample is a representative part of the population. Thrissur 1.6 Sample Procedure Sample procedure used is convenience sampling.5. and internet.1.5.

6. biases etc may influence the way of answering  The assumption are based on the answers given by limited employees . LIMITATION OF THE STUDY  Major constraint of the study was that the respondents were reluctant to express their views freely  The time available for the study was a limiting factor.1. prevented in-depth study of the topic  Personal characteristic like moods.

For several thousand years their teachings were passed on orally from teacher to student. In Ayurveda. the mind (or consciousness) and the body (or physical mass) not only influence each other. not only can we prevent heart disease and make our headaches go away. and express our true inner nature on a daily basis. experiments. Ayurveda is a Sanskrit word that literally translated means "science of life" or "practices of longevity. about the fifth to sixth century BC. Ayurvedic philosophy and practices link us to every aspect of ourselves and remind us that we are in union with every aspect of nature. the ancient language of India.INDUSTRY PROFILE 2. but we can also better understand ourselves and the world around us. Ayurveda : An Introduction Ayurveda is India‟s traditional. discussions. and the entire universe. Ayurveda provides an integrated approach to preventing and treating illness through lifestyle interventions and natural therapies.1. achieve our fullest potential. and principles that comprise all of nature . forces. David Frawley and adds: "as the need for natural therapies.Together they form the mindbody. rejuvenation of our body systems. and extension of life span. and meditations. elaborately detailed texts were written in Sanskrit. disease prevention and a more spiritual approach to life become ever more important in this ecological age. The universal consciousness is an intelligent. Ayurveda in Global scenario “Ayurveda continues to grow rapidly as one of the most important systems of mind-body medicine. Ayurveda accounts for $ 60 billion of a $ 120 billion "global herbal market". 2.are also seen in human beings. each other.1. . aware ocean of energy that gives rise to the physical world we perceive through our five senses.1." No wonder.000 years. The profound premise and promise of Ayurveda is that through certain practices. live a long healthy life in balance and harmony." says Dr." Ayurveda was the system of health care conceived and developed by the seers (rishis) and natural scientists through centuries of observations. It is based on the view that the elements.and that holds it together and make it function . natural healing and traditional medicine. natural system of medicine that has been practiced for more than 5. Ayurveda emphasizes prevention of disease. For many years Ayurveda flourished and was used by rich and poor alike in India and Southeast Asia.

WHO (World Health Organization) has forecasted that the global market for herbal products would be worth $5 trillion by the year 2050. not one part of his or her body. Global sales of herbal products are expected to reach $ 23. engineering. lies in the fact that it is meant to diagnose and treat the entire person. or science. Europe and the United States are the two major herbal products markets in the world. take a chunk of it. Ayurveda. the world is waking up to the pharmacological properties of herbs. will not only boost our exports but also go a long way in the development of dry land agriculture in the country.500 species are of medicinal value. Ayurveda is a science dealing not only with treatment of diseases but is also a complete way of life.000 plant species. philosophy. More people are showing interest in economical. On the whole. . which are the oldest available classics of the world.The herbal market has been boosted by increasing demand for natural alternative medicines. The demand for herbal products worldwide increased at an annual rate of 8 percent during the period of 1994 to 2001. Consequently.2 billion dollars in 2002. That is a figure from a WHO report. So the literal meaning of the word Ayurveda is the science of life. spices and ethnic food products of India. The success of Ayurveda. According to the presentations made at an International Conference on Medicinal and Aromatic Plants in India recently. Vedas are the ancient books of knowledge. 2. They contain practical and scientific information on various subjects beneficial to the humanity like health. the herbal markets continue to grow at the rate of 7 to 30 percent annually.2. and allied herbal remedies. India is stated to have 45. Disillusionment with conventional medicines is growing and customer perceptions of the health benefits of herbals and botanicals are undergoing major change. with a market share of 41 percent and 20 percent respectively. Ayu and Veda. natural and safer herbal remedies rather than the expensive chemical drugs that have many side effects. about 3. according to experts. Harnessing this potential. Ayurveda is a holistic healing science which comprises of two words. Ayu means “life” and Veda means “knowledge” or “science”. Ayurveda in Indian scenario Ayurveda is an ancient Indian medical science. the origin of which can be traced back to the Vedas. Out of these. And the principle behind its treatments is vital. The demand for medicinal plants is increasing everyday and the World Health Organization (WHO) has projected that the global herbal market will grow to $ 5 trillion by 2050 from the current level of $ 62 billion. astrology etc. from India.1.

life-style. body and soul. mind. unhappiness and misery. plants and minerals. The treatment mainly comprises of powders.3. It describes how one can make his life advantageous or disadvantageous for himself or for others and what one can do to make his life happy or unhappy. Ayurveda is a science that teaches how to live life in a true and natural balance. The total export earnings of the Ayurvedic medicines in 2001-2002 were Rs. Ayurvedic medicines are produced by several thousand companies in India. According to Ayurveda health is the state of balance and disease is the state of imbalance. tablets. The aim of Ayurveda is to give complete health and not just getting free from physical diseases. Ayurveda not only deals with diseases and treatments but it is a complete way of life. Ayurvedic treatment does not suppresses the main symptoms and create new ones as side effects of the main treatment. It also describes what actions. Panch Karma therapy is also used as a treatment in many diseases. decoctions. As long as we can maintain this balance one remains healthy and when there is imbalance there is disease. It teaches how to live in society and in the universe without disturbing the natural balance. prepared from natural herbs. daily routine. are good or bad for life.750 . Ayurveda helps us in understanding each individual at a very subtle personal level and giving a detailed description about diet. Ayurveda in State scenario Kerala is the cradle of ayurveda and traditional system of medicine. Two most important aims of Ayurveda are: to maintain the health of healthy people and to cure the diseases of sick people. healthy and peaceful society. Ayurveda practices the theory of balance. As the wastes are eliminated from the body the person becomes healthy.Ayurveda is a science of life. So it is clear from this definition of life that Ayurveda is not only limited to body or physical symptoms but also gives a comprehensive knowledge about spiritual. activities. Panch Karma means five types of actions or techniques or treatment. Ayurveda aims at having a happy. Panchkarma is a purifying therapy to enhance the metabolic process through food and herbal medicines. foods etc.1. Life according to Ayurveda is a combination of senses. medicated oils etc. The Ayurvedic manufacturing sector in the state comprises nearly 760 units having GMP Certification (report by Ayurvedic medicine manufacturer‟s Association). mental and social health. It is to remove the root cause and give permanent relief. but most of them are quite small. 2. actions and activities to be followed.

CharakaSamhita stresses the same point. kidney etc. Medical tourism is a thriving activity in the state with huge employment potential. the treatment style can be worlds apart.Coimbatore · Kerala Ayurveda pharmacy . and nutritive rendering them harmless and non toxic. flowers.near Kozhikode · Aryavaidya pharmacy . health primitive and curative in nature. conditions of vital organs heart. seek.Aluva near kochin · Sitaram Ayurveda pharmacy ltd Thrissur Advantages of ayurveda  It is preventive.5000 crores by 2006. This provides a constructive approach against destructive forces. Creation of an advanced multipurpose analytical testing and standardization laboratories caters to the needs of the Ayurvedic and pharmaceutical industry for meeting international specification. Though totally different from modern (allopathic) medical practices.    . But. Ayurveda is not manmade but is believed to be divine gift. To know more about Ayurveda in Kerala would be highly beneficial. liver.crores and are expected to increase by Rs. Ayurveda begins when everything fails and when the treatment is uncertain and prolonged. They are as follows: · Nagarjuna Ayurveda centre · Aryavaidyasala . still. fruits. protective. It is our native system based on the peculiar Indian conditions. At the same time herbal remedies are self contained. vegetables and all vegetation that grows around us in plenty.we do stake the help of modern diagnosis of the patients-pressure reading. plants. Further whatever is available on our own country is bound to be more suitable in creating good health to us rather than borrowed knowledge as well as materials. ayurvedic approach is the right choice since it cures chronic and stubborn diseases by its deep-rooted treatment procedures and drugs. Ayurveda is mainly based on herbs. It is for us to study. search and take the benefits from the treasure of knowledge.

The factory is located in Gandhi Nagar road. Jena (genetics) and Vrishna (rejuvenation). government of India. The factory has incorporated all the guidelines stipulated by WHO to produce quality herbal medicines as this facility can be compared with any modern drug manufacturing unit in the western world. The company was originally registered in the name of Sitaram Anglo Ayurveda Pharmacy Ltd in the year 1921. Shalya (surgeon). The company can operate smoothly in this location because it is the central part of the state so that it ensures the easy availability of raw materials and ready market for their products. Kaya (general medicine). Later in 1994. Now the company has completed 89 years of manufacturing and distribution of quality ayurvedic medicines at competitive and affordable prices to the customers. Nedupuzha.2. Sitaram registered under ISO 9001-2000 in South India. Udyana (ENT &dentistry). dated 23rd June 2000. Grita (manacika). New Delhi. the Maharaja of Cochin. History and origin of Sitaram Ayurveda Pharmacy ltd Sitaram Ayurveda Pharmacy Ltd is a limited company engaged in the production and marketing of branded ayurvedic medicines.COMPANY PROFILE 2. The company started under the instruction of his-Highness Ramavarma Thampuran. The emblem of Sitaram Ayurveda Pharmacy Ltd „ASHTADALAM‟ is a symbolic expression of their vision. Agathathondru (toxicology). Features:  Manufacturing more than 500 ayurvedic formulation . the name was changed to Sitaram Ayurveda Pharmacy Ltd. Bala (gynecology & pediatrics). A gift from Sitaram to the nation for the millennium is its new manufacturing facility constructed to follow the GMP (Good Manufacturing Practice) in the production of ayurvedic medicines as per the notification of ministry of Health and Family welfare.

Quality policy “Sitaram Ayurveda Pharmacy Ltd owes to create a strong and everlasting hand with the consumers by providing superior and highest possible quality products which will delight the consumers by delivering greater value for the money spent by them. employee participation and continuous improvement in its working system.” The vision of the company also include to wipe out the diseases by using Ayurvedic treatment. Through preparation. Quality product at reasonable price Towards good clinical practice 2. “Sitaram Ayurveda Pharmacy Ltd has always been striving to provide their customers with quality product that help them to lead a healthy life with products ranging from Kashayam to Arishtam available at affordable price. Sitaram has a powerful vision. communication.    Treatment of patient for various diseases at sitaram super speciality hospital Quality medicine at reasonable price Majority of the ayurvedic medicine are prepared by using traditional method with modern technology More than 400 agencies in different location both inside and outside kerala. 2. Vision & Mission  Vision Vision guides the company to achieve its objectives.  Mission Sitaram committed to supply quality product at the competitive price to consumer. They give more priority to customer satisfaction.” Main objective of Sitaram Ayurveda Pharmacy Ltd is to provide quality ayurvedic medicines with less cost.1.2.” 2. The other objectives are: .3.2.2. Objectives of the company Objectives may be defined as “the guidelines that helps in the smooth flow of the work in an organization. Sitaram is aims to achieve zero complaint situations relating to the quality and delivery of the products to the market.2.

drugs. importing or otherwise dealing in Ayurvedic medicines.National Award for Best SSI Unit 2005. Share capital of the organization Unless otherwise determine by the articles the authorized share capital of the company is Rs. 1.NO:1/2000/DC.2. 4. approved R & D centre 6. Dated 12th July 2000. preparing. As this facility can be compared with any modern drug manufacturing unit in the western world. herbal extractions compound solution . distributing. New Delhi.4. libraries and to promote educational institutions for the development of Ayurvedic science. exporting. To establish Research and Development Centre. Government of India. KERALA.2. dated 23rd June 2000. 5.2. 3. South India‟s First Ayurvedic company to be awarded the ISO 9001:2000 certifications. Achievements & Awards A gift from Sitaram to the Nation for the Millennium is its new Manufacturing Facility Constructed to follow the GMP (Good Manufacturing Practice) in the production of Ayurvedic Medicines as per the Notification of Ministry of Health &Family Welfare. selling.10.600000 (6 lakhs) divided into sixty thousand equity shares of Rs. Best pharmacy award for Sitaram Ayurveda Speciality Hospital 2. 2.6. each with powers of decrease or reduce the same. Sitaram Ayurveda Pharmacy Ltd has now received the First GMP Certificate Vide Order NO:ML4.08534 /2000/ DC GMP. in accordance with See 24 and 100 and other provisions of the Companies Act 1956. To create a good relation with customers To deal and trade all raw materials used for the production To manufacture and deal in all kinds of vetenary products To ensure fair compensation to employees To create complaint free product To provide a good working condition To give opportunity to the employees 2. Recipient . Central Govt. Recipient . The factory has incorporated all the guidelines stipulated by World Health Organization (WHO) to produce quality herbal medicines.“Udyog Rattan” award by the Institute of Economic Studies. Competitors .5. New Delhi. cosmetics products like shampoo hair oils etc. 2.         It carry the business of manufacturing. processing formulating. supplying. purchasing. World‟s First Ayurvedic company to be awarded the GMP certification as per the guidelines by the WHO. pharmaceuticals toiletries.

Kerala South India .Success of every organization depends upon the ability and capacity to meet the competition. Organization profile Name of the company Registered office . Sitaram Ayurveda Pharmacy Ltd faces tough competition in this field.7.Sitaram Ayurveda Pharmacy Ltd . Major competitors of the company are. 475 A Gandhi Nagar Road Nedupuzha P.Trivandrum. Directors meeting conducted weekly.Kerala . There are 7 directors. Among these one will be the chairman and one becomes managing director.2.7. Kannur Factory Specialty hospital State of registration Type of industry Bank Branches of the company 2.Sitaram Ayurveda Pharmacy Ltd Pathayapura building Round south Thrissur-680 001.III. Calicut. Thiruvalla.Kerala .Kerala . Kottayam. .O Thrissur.        Dabur Himalaya Healthcare Ltd Vaidyaratnam Oushadhasala Anaril Ayurvedics Kottakkal Arya Vaidyasala Pharmaceutical Corporation Kerala Ltd Oushadhi 2. Remaining will be other directors.Velliyannur road Thrissur.Ayurveda industry .2.South Indian Bank . Board of directors Board of directors controls the day to day affairs of the company.

K. b) Identifying the person who are absent in the plant. The departments and its functions vary from organization to organization. III. there are certain departments for effective functioning of the organization.Nair Dr. a) The strength and weakness are identified through consolidated performance appraisal reports. The type of departments and number of departments are dependent upon the type of product manufactured and its management. D.G. Remadurai Adv. b) Proper training through training plan and training programme.2. Ramanathan Mr. And providing proper training programme for improvement. Ensuring effective management of human resource by identifying strength and weakness of human resource of Sitaram Ayurveda Pharmacy. D. Sitaram Ayurveda Pharmacy Ltd has certain departments for the purpose of its effective functioning and management of the organization. . Collecting the feed back of the employees of the company.V Shanmughadas Department Study Designation : Chairman : Managing Director : Director : Director : Director : Director : Director In every organization.8. Vignesh Devaraj Dr. c). Valli Ramanathan Dr. Sri. T.Name · · · · · · · 2. Measurement techniques of departmental objectives I.Meenakshi Sundaram Smt. a) Collecting the details of unauthorized for the shift in charge during the working hours. II. are mainly depends upon main functions of the organization and areas to which the management is needed. Monitoring the purchase system of the time office of the second gate and identifying the unauthorized absence through the following ways.K. The departments are divided in. Ensuring the provision of infrastructure for proper resource management based on the critically requirement affecting the conformity of quality of products.

8. kashayam and arishtam. Through purchase agencies Through local purchase Through purchase from either districts or through brokers Through interstate purchase     Equipment/unit operations involved in the manufacturing process Following are some of the equipments that are used during manufacturing process. Production. quality control and dispatch are some of the important departments in SAPL. The activities of production start with the purchase of raw materials. marketing. choornam. The departments maintained in Sitaram Ayurveda Pharmacy Ltd are as follows:Ø Ø Ø Ø Ø Production department Purchase department Finance department Marketing department Human resource department  Research and development department  Dispatch Department 2.In this company have mainly 14 departments. Production department does all the activities relating to production. purchase. drying and presentation . Production department is the department in which raw materials are converted to finished products. research and development.2. The raw materials are purchased through four different channels. Production is the conversion of input into output. finance. The department includes the raw material department and different section in production department like gulika. Production department Production refers to the manufacture or assembly of goods.1. They are follows. • Raw materials cleaning. tablet. human resource.

• Hydraulic press This machine is used to collect „Thailam‟ from the sediment produced after evaporation. • Raw materials cutting Certain raw materials are in big size. Pills are sundried after forming and filled by poly film packets and packed in sealed containers. For reducing size of such raw materials. leaves etc are the major components of ayurveda medicines. Machine is used for washing the materials and these washed materials have to be well dried. • Blending and Tableting machines These machines are required for the products that are manufactured in tablet form. • Fermentation vessels There are a number of fermentation vessels for preparing Arishtam and Asavas. Sealing is done on the bottles with the machinery. These can be used simultaneously for different preparation. Number of hydraulic press is limited to one. roots. • Heating pans There are 12 open heating pans with thermal fluid heating facility. Earlier these activities were carried manually.Seven drug boilers are available in the company.Ayurvedic herbs. Semi liquid products are filled in containers manually. • Raw materials disintegrator/pulverize Raw materials are required in disintegrated form and certain finished and semi finished products also required to be pulverized. At present only one pulping machine is used. • Wet grinder/juicer Different types of wet grinders are deployed for getting juice from green herbs and for preparing paste that are required in processing • Drug boilers This is used for preparing water of disintegrated herbs required in different kinds of Kashayam. • Pulping machines These are used to make pulp from fruits. These are used for concentrating the extracts obtained from the drug boilers. Hydraulic oil is used to run the machine. these have to put into a machine. Water jacket is provided to the vessels to remove fermentation heat. • Bottling/filling and sealing activities Product filling and bottling for liquid products are done in semi automatic machines. Therefore these have to cleaned and dried well. Products of the company . Size reduction as per the process requirement also accomplished in machines provided for these.

burning sensation. 25 of them are patented medicines. sneezing. · Bye Cough This cough syrup containing 21 herb extracts protects one from various irritating coughs like. Following are some of the patent ayurvedic products developed by the company‟s R & D. this product can be taken by all people. They have over 450 medicines. this provides instant relief. productive cough. This antacid tablet prevents the gastric irritation. All products have been duly recognized and hailed by physicians and patients as well. With no side effects like sedation. List of the patent products are shown below. running nose. · StomaCool. both patent and non patent products to their customers. pollen allergy. · Take care: the Energy Supplement A preparation bottled to provide you “that” extra punch you need in life.The product means “everything the purchaser gets in exchange for his money”. It has not side effect like sedation. Energy being required by all age groups and having no gender bias. by offering excellent comfort in way of cooling your stomach and chest. dust allergy etc. · Narasimham Tablet This enigmatic tablet provides one with the strength of a buffalo. stomach irritation. smokers cough. This product is beneficial for one‟s general good health and its great taste will appeal very much to the children. as declared in the ayurvedic text “Ashtangahriday” · Aller G This chewable tablets guard you against allergic cough. Sitaram Ayurveda Pharmacy Ltd offer many ayurvedic products. · HerbaCals . dry cough and night cough.

If the size of a business concern permits they should be a separate purchasing department. better stocking arrangements. An added advantage is that. · Narasimham Oil This oil is the one and only solution to one‟s hair problems. And the responsibility of purchasing all types of materials should be entrusted to the purchase department. The sweet taste makes this a favorite of children. maintenance and operations of the business. This smoothing balm preparation is excellent to release your pains from your body. In this strenuous world. It is the duty of the purchase manager to avoid multiplication. This oil is an excellent remedy for hair loss. Purchase Department Purchasing is the most important function of material management. In Sitaram. This is prescribed in the ayurvedic text “Ashtangahriday”. · Release This preparation closely follows the text and authentically offers your body a painless stack. . being herbal. He collects BMR from the production department and makes necessary arrangements for the materials. performance gets affected in all areas of life. supervisors and clerical staffs are associated with him.2. tools and services required for the equipment. waste and obsolescence and to reduce stock holding by rationalization. Purchase Department is headed by Purchase Manager. · Mai Man This herbal product gives one the right kind of power from the „inside‟.2. This product assures the user adequate power to satisfy his women.8. 2. wiser ordering and encouraging use of near and cheaper alternatives. unlike other calcium tablets. supplies. purchasing includes procuring of materials. it is ensured that regular usage of this does not result in kidney bladder stone. machines. greying of hair and brittleness.This sweet herbal calcium candy is meant to rectify the calcium deficiency in children and women. Purchase officers.

Following are the books of accounts maintains by Sitaram Ayurveda Pharmacy Ltd. In recent years. account officers and clerical staffs will help the finance manager in the day to day affairs. procedures and practices Ø Invite quotations or tenders from suppliers for supplying goods of requisite quantity and quality in accordance with the purchase requisitions Ø Select a supplier who may be able to supply the described quantity and quality of materials within the described time with the most favorable terms and conditions. Without the proper utilization of finance there will be total confusion and the company will be loss. It includes balance sheet.8. Finance Department Finance is the life blood of the business. Internal audit will be conducted every 3 months in a year. Ø Follow up these purchase orders to ensure delivery of materials within the specified time Ø Assemble documents certifying that the proper quantity and quality order have been received Ø Approve purchase invoice for payment after checking price. cash flow etc. Ø Keep constant touch with market conditions and try to secure new goods or materials 2. Assistant finance manager.2.Purchasing functions of Sitaram Ayurveda Pharmacy ltd  Price paid for raw material is reasonable Ø To purchase good quality raw material Ø Receive purchase requisitions Ø Establish purchase policies. Finance department is headed by finance manager. Ø Issue purchase order to the selected supplier. income statement. v General ledger v Cash book v Day book v Sales register v Purchase register v Journal register v Finished goods register v Raw material ledger v Credit note ledger v Voucher . accounting department is fully computerized. So the purchase department has to do the function of allocation of fund in a very powerful way. account manager.3. Preparation of financial statement is the responsibility of the financial manager. These are prepared to evaluate the financial strength and weakness of the concern.

e. Duties of finance manager Ø Ø Ø Ø Ø Ø Ø Ø Verifying and controlling all functions of finance department Submitting financial report to board meeting Controlling account managers in their dealings Making payment to employees Submitting all statutory reports within specified time Calculating bonus. Entertainment Tax. contingency fund and public account. Small Savings. and to satisfy the customer. ESI. v Safety and investment of funds from consolidated funds. The broad field of marketing includes activities such as: . Rules and procedures concerning financial transactions and having bearing on State finance and their implementation. Marketing Department “Marketing is the selling of goods that do not come back to people who do”. re-appropriations. surrender and savings v Control of expenditure v Audit v Treasury administration v Administration of Taxes i. to keep the customer. Credit and Investment and public debt.2. PF. labour welfare fund and contribution Identifying bills from the purchase department Transferring funds for purchasing raw materials 2. v Resource mobilization through loans. v Financial concurrence and advice v Compilation of Codes. Sales Tax. appropriation of accounts. Institutional Finance. develops and commercialize long-term customer relationships so that the objectives of both the parties are met. Marketing should be considered a central business function as it establishes. Luxury Tax and Entry Tax etc v Service Conditions including Freedom Fighters Pensions. Marketing is used to identify the customer.4.8.Functions of finance department v Preparation of budget. customer needs are served and the company earns profits. Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer.

regional sales manager. by using tools such as marketing research and pricing. skills. Marketing is an active process than passive. Marketing department of SAPL consist marketing manager. Price charged to government is 30% lesser than the price charged to the public. advertising.2. Medicines are produced according to this. by using tools such as public relations. Normally price revision for the public is done within two to three years. Deputy sales manager. The company follows dual pricing policy. But in wider sense. · Promoting the product so people will know about it. sales promoters store come under the marketing department. marketing begins and ends with the customers. deputy sales manager.5. Branch doctor and other branch managers come under branch manager. branch managers. A short term demand forecast for a period of three months is prepared by the sales manager on the basis of past sales and present economic conditions. Deputy sales manager. Sitaram is the market leader in the ayurvedic industry. There is a store in marketing department. Marketing function starts from the production and ends with sale.· Designing the product so it will be desirable to customers. Human resources are the wealth of the organization which can help in achieving its goals. They are formed for the arrival of the finished goods from production department on a daily basis and in turn arranges for the execution of pending orders. area sales manager. 2. Advertising. talents and aptitude of an organization‟s work force. store planning etc. On SAPL includes lot of these types of employees to promote the products. field operation etc. regional sales manager. Human resource department deals with the personal and the general administration function of the board like wages and salary administration. It is a source of strength and aid. and marketing communications. Monthly marketing requirement is forwarded to the store keeper. Marketing department is headed by marketing manager. Human resource is the total knowledge. · Setting a price and letting potential customers know about your product and making it available to them. Price list for the government and public are prepared as per the government regulations. abilities.8. branch manager. Human Resource Department Human resource is of paramount importance for the success of any organization. sales executives and sales representatives come under marketing manager. maintains of . It requires smart and good communication skill people. area sales manager etc provide help to marketing manager to perform his function in an effective way.

acquisitions. Functions of the R&D department The main functions are. Improvements to existing products are often ongoing as a result of market research or customer feedback. 2. As a part of this strategy. This facility has the latest technology with experienced doctor at command. sold at a competitive price and is safe to use. The work here is divided in to two shifts. Lab assistants conduct research for the new products and consult with their managers. 1. 40 factory workers. Researches for and development of new products 2. beliefs of the individuals working in an organization also form a part of human resource. All kinds of research and development take place in this department. Human Resource Department is headed by HR manager. Research and Development Department New product design and development is more often than not a crucial factor in the survival of a company. it also involves product design as well. training. The values. There include 32 permanent office staff and trainers. grievances.2. The workers are placed accordingly. and networks to tap into the innovations of others.8. This department is headed by research and development manager. the firm must rely on strategic alliances. Without an R&D program. Product maintenance and enhancement . SAPL has total labour force 72 persons.6. firms must continually revise their design and range of products. Research and Development Department has been entrusted with checking the quality of samples from production. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. R & D staff aim to work with designers to develop a usable product that can be manufactured at a reasonable cost. ethics. He possesses certain scientific qualifications. The research is found successful when it goes under testing. Research doctor and workers assist him. redressal. He has to discharge his managerial functions in order to achieve the goal of his department with his subordinates. In many industries.personal rewards. The working time of the company is from 8 am to 6 pm. This function is concerned with new product developments as well as improvements to existing products or product lines. performance evaluation of employees. In an industry that is changing fast. Sitaram Ayurveda Pharmacy Ltd is committed to provide quality products to consumer.

labeling. Duties of dispatch department · checking finished goods before sending to markets Ensuring packing of goods Preparing goods for transportation. · · · . Since the company has distributors in many countries. Dispatch Department deals with the packing and dispatching of the products as per the production orders received from the concerned agencies. proper care should be given regarding this. safety etc.2. This department deals only with the finished products. Preparing reports regarding finished goods and submitting as and when required. Before dispatching. 4. Dispatch department manage this functions effectively. All products produced by the company have to be dispatched properly.8. 5.3. 6. Dispatch Department The department which deals with packing and sending of goods to customers. Dispatch officer and his subordinates are engaged in the distribution of finished products to the distributors.7. Quality and regulatory compliance Analyzing market conditions Ensuring that whether the proposed project will suit company Dealing with customers complaints 2. he has to check many things like packing.

The “content” and the “access” are the actual factors for the process. selfassessment. 3.R Potti review of literature can be of two types namely conceptual and empirical. Training methods studied included case study. Woods (2002). Analysis of data indicated that one-to-one training is the preferred method to attain all objectives except interpersonal skill development . There is a survey confirmation for using classroom to deliver the training would drop dramatically. Participants rated the effectiveness of 16 alternate training methods for potential use in six different types of training situations.LITERATURE REVIEW Review of literature is the strong pillar to support research study. Training objectives studied were knowledge acquisition. Some of the Training theories can be effective immediately on the future of the skill and developments. movies/films. role play. A manager is that what the other members of the organization want them to be because it is a very popular trend of development training for the managers in the training for the management. audiotapes. multi-media. Data were obtained from 123 club managers who were members of the Club Managers Association of America. audio. 2001). computer and video conferencing and sensitivity training. one-to-one. Describes a study undertaken to assess how private club managers perceive the relative effectiveness of alternative training methods to attain specific types of training objectives. paper and pencil.1. problem solving. games. According to Joe Perdue. Empirical studies According to Davenport (2006). Jack D. lecture. Niemeyer. (Meister. Robert H. As per the recent theories to access the knowledge is changing from substantial in the traditional to deliver the knowledge for the virtual forms to use the new meaning of information with electronic learning use. In this chapter an attempt is made to review the literature available on the effectiveness of training. According to L. The conceptual literature is that which contains concepts and theories. participant acceptance and knowledge retention. changing attitudes. video-tape. It is a representation itself by the Access on main aspect what is effective to the adopted practice in training development. Empirical literature is one which deals with studies made earlier and so it consists of many facts and figures observed in the earlier studies. mentioned in his recent studies that it‟s easy to implement strategy with the internet supported software. computer simulations. interpersonal skill development.

1992). Peter van der Side (2003). to be effective and to isolate both training needs and those problems having other. and transfer of knowledge. social support. training program. successfully measuring effectiveness in management training and development can be a difficult task. self-efficacy. the main purpose of this article is to explore the elements of training conducted by commercial banks in Cambodia and to examine their relationship with training effectiveness. (Phillip C. Three major approaches to training evaluation: quality ascription.According to Kate Johnston. nontrainable solutions. Design of a valid measurement programmed should include evaluation in key areas. quality assessment and quality control are highlighted. Therefore. It was speculated that effective training was the main factor underlying this contradiction. Phyra Sok. A study of 74 senior managers within Indian Railways. Design/methodology/approach – The research focuses on six factors: training needs assessment. (Farhad Analoui 1995) Traditionally.1991) Evaluation is increasingly being regarded as powerful Toolo enhance the effectiveness of training. the working performance of commercial banks in Cambodia is high. Keomony Sok (2007). (Oladele Akin. the effectiveness of the senior officials within the public sector has been disproportionately associated with task instead of people-related skills. Proposes a needs assessment model to illustrate an optimum needs assessment process. the greater the need for people and self-development. Behavioral change and organizational impact measurements should be used on a longer time horizon to evaluate the progress and currency of the management development programme. and compares this model with the Ontario Government's. not only require task and people skills but also self-development knowledge and skills. training must be preceded by a needs analysis. evaluation should be integrated with organisational life . It explores the implications of the above for senior management training and development in public sector briefly. over three years. the above broad categories of managerial skills form a hierarchy which suggests that the more senior positions which managers occupy. Moreover.Reports on a study of current and past training literature which suggests that. purpose – A previous study found that the quality of education in Cambodia is poor compared to other developing countries. flexibility of training. has revealed that managers. including emotional reaction and knowledge gain measured after training interventions. However. The data came in the form of questionnaires and desk research. Finally. in order to become effective. research shows that maintaining a balance of the above measurements is the final key to success in measuring the effectiveness of management training and development According to Ching-Yaw Chen. Wright. In order to enhance the effectiveness of training.

2002) Discusses the importance of proving the effectiveness of training. Geroy. Kate Johnston.2005) effective management training and consequences of ineffective training programs. Employee training is specialized function and is one of the operative function for human resource development. An important theme that has emerged from this work is the failure of many programmes and initiatives to take on board the particular needs of the entrepreneurs in developing training and support systemst. Jack welch(1992) companies can‟t promise life time employment . Longenecker. managers identified a series of problems caused by ineffective management training. Laurence S. Describes ways to evaluate training‟s effectiveness. with recent studies focusing on the provision of trainingand other skills development opportunities. So every modern management has to develop the organization through human resource development. Organization and individual should develop and progress simultaneously for their survival and attainment of mutual goals.2005) effective management training and consequences of ineffective training programs. Findings – Content analyses revealed a number of specific benefits associated with management training. managers identified a series of problems caused by ineffective management training. Findings – Content analyses revealed a number of specific benefits associated with management training. Laurence S..2003)A growing body of academic research has examined the effectiveness of entrepreneurship training and support initiatives. (Clinton O. Effectiveness is the primary motive for training. Colette Henry. (Gary D. A recent literature review of the summative evaluation on training noted (Clinton O. Employee training is the important sub system of human resource development. Conversely. Fink.2004 )The gap between evaluation theory and practice is a serious problem for training in industry and business[1]. 2004) A common approach towards enhancing managerial effectiveness is to focus attention on improving the knowledge and skill of the manager.but by constant training and education we may able to grant lifetime employability. (Ogundeji. (Diarmuid De Faoite. . Design/methodology/approach – Seasoned managers (278) working in rapidly changing organizations were surveyed on issues related to management training. Fink. behaviour changes on the job being the most important. (Diarmuid De Faoite. Colette Henry. Defines an approach whereby individuals can see how they have changed and quantify the amount of change. Longenecker. Conversely. Design/methodology/approach – Seasoned managers (278) working in rapidly changing organizations were surveyed on issues related to management training. Peter van der Sijde.

and training After a newly appointed employee joined in the organization. “ Training is the act of increasing the knowledge and skills of an employee for doing a particular job”. communication. The purpose of the training is to bring about improvement in performance of the work. hiring. It may be noted the term „training‟ is used to regard to teaching of specific skills. It involves systematic procedure for transferring technical know – how to employees so as to increase their knowledge and skill for doing a specific jobs with proficiency.CONCEPTUAL LITERATURE Human resource is a term used to describe the individuals who make up the workforce of an organization. In modern industrial organization. the next phase of the personnel programme is to impart necessary training to them to make them fully fit for the job they are supposed to handle. It does not stop anywhere. . wellness. an organization's human resource management strategy should maximize return on investment in the organization's human capital and minimize financial risk. In other words the trainees acquire technical knowledge. performance management. employee motivation. training is a continuous process. administration. They should ensure that any training programme should attempt to bring about the positive changes in the knowledge. the need for employees training is widely recognized so as to keep the employees touch with the newly developed technologies. In fact. Training involves the development of skills that are necessary to perform a specific job.B. skills and attitudes of the workers. whereas the term „development‟ denotes the overall development of personality of employees. Human Resource Management is the organizational function that deals with issues related to people such as compensation. Performance appraisal of employee is important in managing the human resource of an organization. Training makes newly appointed workers fully productive in the minimum of time. safety. skill and problem solving ability by undergoing training programme According to Edwin. organization development.Flippo. The managers are continuously engaged in training their subordinates. Training is equally necessary for the old employees whenever new machines and equipment are introduced and /or there is a change in techniques of doing the things. Every company has systematic training for the development for their employees. benefits. Its purpose is to achieve a change in the behavior of the trained and to enable them to their job better. Meaning and nature of training What is training? Training is an organized activity for increasing the knowledge and skills of the people for a definite purpose.it includes learning of such techniques as are required for better performance of definite tasks. In simple terms.

Technology is changing at a fast pace. It is essential to increase productivity and reduce cost of production for meeting competition in the market. The workers must learn new technique to make use of advance technology. It develops skill among workers for the future and also prepares them for future. Quality conscious customers. 4. they are less prone to industrial accidents. 6. Stable workforce Training creates a feeling of confidence in the minds of the workers. Even for the old workers. Trained workers handle the machines safely. Changing technology.it helps in reducing the costs of supervision. 2.Need and rationale of training Training is important not only from the point of view of organization. labour turn over and absenteeism rates are reduced. It gives them a security at the workplace. To satisfy the customers. 5. it is continuous or never ending process because it increases the knowledge and skills of the employees in performing their jobs and serves as a refresher course for the old employees. Effective training can help increase productivity of workers. but also for the employees. it is necessary to refresh them and to enable them to keep up with new methods and techniques as well as new machines and equipment‟s for doing the work. Training job will never finish as long as the organization remains in operation. Training can be used as an effective tool for planning and control. It can be taken away only by the complete elimination for that skill because of technical changes The need for training arises because of the following reasons. Greater productivity. Thus training is not an one step process. Thus. As a result. wastages and industrial accidents. 1. At any given time. training should be treated as continuous process to update the employees in new method and procedures. Training is valuable to employees because it will give them greater job security and opportunity for advancement. Thus. It makes newly recruited employees fully productive in the minimum of time. They also know the use of various safety devices in the industry. Better management. Increased safety. What does training include? Training enables the employee to get acquainted with jobs and also increase their aptitude and skills and knowledge. 3. a skill acquired through training is an asset to the organization and the employee. the different phases . The customers have become quality conscious and their requirements keep on changing. quality of products should continuously improve through training of the workers.

To improve the overall performance of the organization. To impart new skills among the workers systematically so that they learn quickly. New jobs demand certain special skills which can be developed in the new as well as old workers by providing them an appropriate training. It includes the learning of such techniques as are required for the intelligence performance of definite tasks. To reduce the number of accidents by providing safety training to workers. . Objective of training 1. They are responsible for the progress and stability of an organization. The need of systematic training has increased because of rapid technological changes which eliminates old ones and create new jobs. 2. supervisor and the organization. 7. Big organizations hire a large number of persons every year. It is necessary. Every organization has to introduce systematic training programmes for its employees. Since the vast majority of newly employed persons do not know fully how to perform their job. 4. Men may be learning by their own experience and by trail and error method. Lastly. The basic purpose of training is to develop skills and efficiency.of training programme will be found at practically every stage of progress. useful and productive for all categories of workers and supervisory staffs. Training does not disappear from any organization merely because its presence is ignored. Significance of training Training plays an important role in human resource development. 3. and equipment efficiently and thus check wastage of time and resources. It is very important in present age as development in science and technology are introducing radical changes in the industrial field. For instance. To make the workers handle materials. This is because trained personnel are asset of the organization. machines. It also comprehends the ability to think clearly about the problems arising out of the job and its responsibilities and to exercise sound judgment in making decisions affecting the work. Training is important as it gives various benefits to the employers and workers. To increase the knowledge of workers in doing specific job. 6. it includes those mental attitudes and habits which covered under the general term „morale‟. To bring about change in the attitude of workers toward the fellow workers. nobody would dream of allowing an untrained individual to pilot or to operate a lathe. To prepare workers for the higher jobs by developing advanced skills in them. they must be trained properly so that they may contribute to the well-being of the organization. 5. The purpose of the training is to bring about improvement in performance of the workers. Training is important as it constitutes a vital part of the managerial control. There are also certain jobs where no one can afford untrained person.

The responsibility for imparting training to the employees rests with the employer. The employees need to learn by observing others and waste time if formal training programme exists in the organization. Quick learning Training helps to reduce the learning time to reach the acceptable level of performance. Training is important not only from the point of view of employees but also in the point of view of organization. But this process will take a lot of tome and will result in higher cost of training. the workers may not be able to learn the best operative method. It can be taken away by the complete elimination of the need for that skill because of rapid technological changes. A skill acquired through training is an asset to the organization and employees. Why should training imparted to employees? Modern organization arrange for training of their human resources to achieve the following benefits: 1. . 2. Moreover. Training increases the skill of the newly employee in the performance of a particular job. the workers will try to train themselves by trail and error by observing others. Higher productivity. If there is no training programme in the organization. The qualified instructor will help the new employees to acquire the skills and knowledge to do a particular jobs quickly. It is valuable to employees because it will give jobs security and an opportunity for advancement.

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