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A Market Report On

Online pur
Submitted By: Ayyanar Kudremukh Disha Karkera Hemanth devaih 1st M.B.A-A NMAMIT,NITTE

Submitted to: DR.Sudhir.M J.K.S.H.I.M

Date of submission: 10-01-2012

Justice.K.S.Hegde.Institute of management NMAMIT

DECLARATION

We DishaKarkera, 1ST MBA hereby declare that this project report prepared by me,is a record of original work done by me under the guidance of Dr.Sudhir.M, Professor, Justice K.S Hegde Institute of Management, NITTE , and this project has not been performed the basis for the award of any degree.

ACKNOWLEDGEMENT

I thank our Director, Prof. Avm Ramesh Karnik, for his encouragement and support. I wish to express my sincere thanks and gratitude to Prof.Sudhir. M who guidely supported us for his valuable guidance and support, I thank him for his supervision throughout the study.

CONTENTS

CHAPTER 1

PARTICULARS General introduction

PAGE NO 1-4

2 3 4

Industry profile Company profile Marketing strategies

6-10 12-17 19-20

Analysis of dealer survey

22

Annexure 1

24-25

Questionnaire and summary

26-28

References

29

EXECUTIVE SUMMARY