SRI RAM INSTITUTE OF

TECHNOLOGY

PRESENTED BY

JOYEETA BANERJEE
(1ST SEMESTER)
 RETAIL MARKET IS IN BOOM
• The word ‘retail’ is derived from the French word
‘retaillier’, meaning ‘to cut a piece off or to ‘break bulk’.

• In simple terms, it implies a first-hand transaction with

the customer.

• RETAILING, business activity of selling goods and

services directly to consumers.

• MARKETING is the task of creating, promoting, and

delivering goods and services to consumers and
businesses.
 RETAIL INDUSTRY:AN
OVERVIEW
GLOBAL RETAIL
SCENARIO:
• Retail has played a major role
world over in increasing
productivity across a wide
range of consumer goods and
services.
• Retail is the second largest
industry in the United States .
WAL-MART: WORLDS LARGEST
RETAILER
 GLOBAL RETAIL (source: CSO &
MGI study)
1999 2002 2005

Total 150 180 225

retail(US$
Billion)
Organised 1.1 3.3 7
retail(US$
billion)
% share of 0.7 1.8 3.2
organised
retail
 TOP RETAILRES
WORLDWIDE
RANK RETAILERS
HOME COUNTRY
2. WAL-MART stores, Inc. U.S.A
3. Carrefour Group
France
4. The Kroger Co. U.S.A
5. The Home Depot, Inc.
U.S.A
6. Metro
RETAIL SCENERIO IN INDIA:
• 1999-2002:RETAIL SALES INCREASED
AT AN ANNUAL RATE OF 7%
• 2002:RETAIL SALES-Rs.7400 BILLION
• 2003:RETAIL SALES EXPANDED@ 10%
• 2003-2008:RETAIL SALES GROWTH IS
8.3% AS COMPARED TO 7.1% FOR
CONSUMER EXPENDITURE
 Factors Responsible for the
Development of Retail Sector in India
can be broadly summarized as
follows:
a. Rising Incomes and Improvements
in infrastructure.
b. Liberalization of Indian Economy
c. Shift in consumer demand
d. Creating awareness about global
products for local markets
 Different Forms of
Retailing: Emergence of
New Formats of Retailing in
India.
Popular Formats: :

 Hyper marts
 Large Super markets, typically (3500
-5000 sqft.)
 Mini Super markets, typically (1000-
2000 sqft.)
 Convenience Store, typically (750-
1000 sqft.)
 Discount / Shopping list grocer
 Traditional Retailers trying to
reinvent by introducing self service
formats as well as Value added
The India retail sector can
be broadly classified into;
Food Retailers
Health & Beauty Products
Clothing and Foot ware
Home Furniture and House
hold goods
Durable goods
Leisure and personal goods
 MALLS IN INDIA
MALL:

• a large enclosed building complex

containing stores, restaurants, and
other businesses and facilities
serving the general public.
 CHALLENGES OF RETAILING IN
INDIA
Unorganized retailing is so called because
of the fragmented real estate sector,
inefficient up stream processes, poor
infrastructure, lack of advance technology,
absence of proficient man power and
inadequate funding.
2. Rise in fuel prizes
3. Infrastructure constraints
4. Distribution cost
5. Weak Retail Supply Chain
6. Supplier Integration
7. Supplier maturity & Relations
8. Low adoption and Use of Technology
9. Disparities in Culture and Taste
10.Real Estate Cost
11.Regularity aspects
12.Skilled man power
 OPPORTUNITIES
By 2010, the Indian retail sector is anticipated
to become a Rs.12.5 tn market. The share of
organized retailing is supposed to jump to
about 10% from the existing 3%.
Development of successful and
profitable retail formats
Expansion beyond geographical
boundaries
Vertical integration
As an employment generator
 RETAILING BOOM
• With the shopping mall culture catching up
in the metros and plans of around 150 new
malls stated to be launched by 2008, the
retailing sectors is poised to boom in the
country. The Indian real estate industry is
on a high growth path with a current market
size of $ 15 billion approximately. Moving
on, it is expected to be over $ 50 billion by
2010. The growth is being propelled by a
variety of factors which include :
Political reforms in relation to real
estate
Economic factors: The lower interest
rate and ease of credit availability
Demographic factors: Demographic
factors like increasing literacy rates,
 BIBLIOGRAPHY
• Marketing Management – Philip Kotler
• Retail Management – Berry & Barman
• Retail Management - Swapna Pradhan
• www.answer.com
• www.wikipedia.com
• www.thinktank.com
THANK YOU