Aarhus School of Business ASB Library University of Aarhus

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Kotler, Philip; Kartajaya, Hermawan & Setiawan, Iwan. (2010). Chapter 2: Future model for marketing 3.0. In: Kotler, Philip; Kartajaya, Hermawan; & Setiawan, Iwan: Marketing 3.0: from products to customers to the human spirit, pp. 25-47. Hoboken, N.J.: Wiley.


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