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Presented by: VaishakM.R Maheswar A.T Prameela Buruga Moen Ahmed Karthik Suraj
Media & Logistics. •It later changed its name to Pantaloon Retail (India) Limited on 7th July 1999. • The Company was converted into a public limited company on September 20. It has been a remarkable journey for PRIL as its evolved from a manufacturing to a completely integrated player controlling the entire value chain. . 1987 as Man's Wear Private Limited under the stewardship of Mr. 1992 the name was changed to Pantaloon Fashions (India) Limited and the same time it went public and today it has approximately 14. Brands. Pantaloons ranks amongst the top five retailers in India.000 shareholders. Kishore Biyani. the future group operates through 6 verticals: Retail. •Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12. Lead by Kishore Biyani. Pantaloon as today evolved as a leading manufacturer-retailer in the country with 12 Pantaloon stores and 6 hypermarkets operational across the country.History •Incorporated in October 1987. •Future group’s vision is to deliver everything. capital. •From a humble beginning in 1987. •Future group is India’s leading business group that caters into the united Indian consumption space. every time to every Indian consumer in the most profitable manner. 1991 and on September 25. Space.
despite . and offers customer tremendous convenience to shop. the stores being self-service stores. besides garments. the Pantaloons chain of stores has been successful in maintain! equilibrium between quality and price. Providing service of customized suits within 48 hours One of the services being tested presently by Pantaloons is unique customized tailoring for trousers. In an extremely price-sensitive mar] India. No question asked exchange policy Another highlight of the Pantaloons service is "No question asked" exchange which allows customers to exchange products within 30 days of buying them. COMPANY VISION : Pantaloon has been a pioneer in introducing the concept of mega retail stores i called 'Pantaloons' for the entire family. delivered to the customer within 48 hour. Products that offer real value for money Through its chain of Pantaloon stores. v giving any reason. The company aims to value to the customers through various unique avenues. books. home furnishings. blazers and suits. Pantaloons also household items. etc. Caters to the entire household To complete the idea of a family store. the Company has brought to the Indian an ambiance conductive for shopping. the superstore also offers a varied range of brands encompass every aspect of modern dressing in India. the company believes in providing assistance par excellence customers. In addition.VISION AND MISSION: Customer assistance par excellence With Pantaloons. infant necessities. toys. accessories. music. .
departmental stop hypermarkets . it ensures repeat purchase strategy of the company is reflected in all its communications and product offerings. Increase share has been primarily on account of entering new product categories." Blending Strategies To targeting higher share in customer shopping basket the Company has blending strategies. PRIL's ability to evolve from format into large format retail stores is well proven.PRIL has effectively blended the multiple strategies and there has been successful in addressing a high share of the customer's basket. Paradigm shift in "rapid roll-out' The company has aggressive grow plan to achieve scale of economy ai leadership position in this evolving industry. we shall serve our customers and stakeholders satisfactorily. . With audience having social ethics and culture deeply rooted in them addressing the pulls more customers into the store. With aggressive growth p. 'Family focus' rather than 'individual focus' PRIL strategy is to target family as its customer rather than individual. Moreover.CORPORATE MISSION : "We share the vision and belief that by improving our performance through innovative spirit and dedication. By entering into multiple formats . The company plans to increase the retail space under control from 2.0C FY0102 to more than 1 million square feet over the next 3 years to emerge 'Godzilla' of the Indian retail industry. company has identify many locations across the company to roll out stores future.
Competition : Westside Shoppers Stop Lifestyle Wills Lifestyle Levis .
20 699.56 4.22 891.47 Shoppers Stop 726.15 587.05 80. cr.48 40.05 32.Competition Last Price Market Cap.44 108.62 Brandhouse 29.51 190.662. (Rs.21 - - 92.87 359.90 26.57 176.06 50.408.142.) Sales Turnover Net Profit Total Assets Pantaloon Ret 349.21 312.27 657.05 919.164.31 918.30 2.10 0.15 98.73 29.90 2.97 Provogue 61.590.70 725.60 169.99 Koutons Retail 55.934.206.87 1.64 Pantaloon (DVR) 293.41 Cantabil Retail 60.46 16.37 179.99 690.51 Kewal Kiran 588.46 918.23 500.53 1.24 5.24 1.00 - - - .03 REI Six Ten 64.681.70 7.90 160.
.star bazaar Aditya Birla’s-More.COMPETITORS : Shoppers’ stop Reliance retail RPG group.Spencer Bharti-walmart Tata Tesco.
TRENDS AND OPPORTUNITIES Retailing in India is gradually inching its way toward becoming the next boom industry. multi-storied malls and huge complexes offer shopping. A large young working population with median age of 24 years. entertainment and food all under one roof. The Indian population is witnessing a significant change in its demographics. . ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. along with increasing working women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India. nuclear families in urban areas. The whole concept of shopping has altered in terms of format and consumer buying behavior.STRATEGIES.
.Marketing Mix Process Physical Product Evidence 7 ‘P’ Product Price Place Promotion: Product Mix: • Television sets •Footwear Bazaar •Living Room •Kids Wear • Men’s wear • Washing Machines •Beauty Care •Bed Room furniture •Toy Bazaar •Bakery • Refrigerator •Novara’s Jewellery •Stationary •Ladies wear• Personal Care •Food bazaar •Dining Rooms •Child Care •Mobile bazaar •Kids Room •Future Money • Microwaves •Been Bags •Future Generally •Paintings • Small Appliances •Decorative Items • Laptops • Computer Accessories • Kitchen Appliances.
104. Number of out let. Place Mix: Place INDIA. TV ads. High street area of city. Area-10. 8th Anniversary celebration ) Differentiated Pricing Time Pricing Psychological Pricing.120000 sq. Saturday and Sunday). Future card (discount) Advertising (print ads.ft. Located at main city-tier I & tier city-II.000sq ft. Promotion Mix: “Saal ke Sabse Saste 3 Din” (Wednesday. radio) Exchange offer Weekend discounts Point of purchase promotions .Price Mix: Value Pricing (EDLP) Promotional Pricing Low interest pricing.. Psychological discounting Special event pricing(Vara Mahalakshmi offer.
APPARELS 3. NEW BUSINESS DEVELOPMENT (NBD) 10. PLASTIC .DEPARTMENT STORES / LINE OF BUSINESS Cosmos mall operates in a four floored building and the four floors are divided into various sections called Department Stores.UTENSILS – CROCKERY (PUC) 8.DEPOT: 9.GENERAL MERCHANDISE 4.ELECTRONICS BAZAAR 5.FURNITURE BAZAAR 7. FOOD BAZAAR 2. The various department stores are: 1.MOBILE BAZAAR 6. STAPLES .
Partnership with transportation firm so that cost and transport can be shared if the shipment does not occupy the whole truck space.LOGISTICS DEPARTMENT The inventory levels of the store have to be maintained to avoid any stock outs. Logistics department is mainly concerned with the stock management in the store. Constant contact with distribution teams(trucks. . Software Used in Logistic Department: SAP Technology. They maintain the supply flow of required stock.) and track where the material is. trains. The focus of logistic department in on removing inefficient in fulfilling customer demands in real time. Stock Flow in Cosmos mall: Stock indenting: It is the process where the stock on the floor and stock in hand is checked and if there is any shortage the stock is demanded from the category team at the zonal office through mail.. Peak season demand has to be taken into consideration as well. Role of Logistics departmentSafe and reliable transport in as much low price as possible.
largest market share and capitalization. convenience and a wide range of products all in one store “ Presence in major cities “ Highly Strategic human resource management and development. ride any dip in profits and out perform their rivals “ Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of it competitors. It invests time and money in training people.Strength “ Pioneer in the industry. and retaining them. “ Most trusted and respected brand by the consumers “ Being financially strong helps pantaloons retail India deal with any problems. “ Reputation for value for money(Competitive pricing). .
Weakness High cost of operation due to large fixed costs. Lacks in branded products . Very thin margin. Enable to provide enough parking space for its customers. High attrition rate of employees.
property.Opportunities “ Huge untapped market “ (The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2012 making India one of the largest consumer markets of the world) “ Organized retail is only 3% of the total retailing market in India.a. 000 Crore by 2012. 00. or form strategic alliances with other global retailers. focusing on specific markets “ New locations and store types offer PRIL opportunities to exploit market development. and reach INR 1. It is estimated to grow at the rate of 25-30% p. “ To take over. “ Rural Retailing .(Diversification into insurance . and variety of products and stores) “ Opportunities exist for PRIL to continue with its current strategy of large. super centers. merge with.
for instance.(Extra competition and new competitors entering the market could unsteady pantaloons retail India) “ A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits. price cuts and so on could damage profits for pantaloons retail India. if they bring in new technology or increase their workforce to meet demand “ Shopping Culture: Shopping culture has not developed in India as yet. . display. “ Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services “ Price wars between competitors. high degree of flexibility in merchandise.Threats “ Being number one means that you are the target of competition. “ If unorganized retailers are put together. prices and turnover. “ The actions of a competitor could be a major threat against pantaloons retail India. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping. they are parallel to a large supermarket with little overheads.
Competitive Advantage When a firm sustains profits that exceed the average for its industry. A resource-based view emphasizes that a firm utilizes its resources and capabilities to create a competitive advantage that ultimately results in superior value creation. The goal of much of business strategy is to achieve a sustainable competitive advantage. Thus. a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. . or deliver benefits that exceed those of competing products (differentiation advantage). A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage). Cost and differentiation advantages are known as positional advantages since they describe the firm's position in the industry as a leader in either cost or differentiation. the firm is said to possess a competitive advantage over its rivals.
The prices are affordable with a good variety of the products available under one roof. Layout of the store provides comfort and convenience to the customer. Customers responded positively to the promotions offered at the store. Reasonable price of the products at the store was the driving factor for the customers to shop in the store. Most of the customers found it convenient to visit the store once in a week. . The target market for the PANTALOONS is the growing middle class segment.CONCLUSION The overall perception of the PANTALOONS store is good except in some areas like billing system during the weekends. The quality of the products offered at the store was also very well accepted by the customers. with the sales during the weekends and festive seasons picking up nicely. proper arrangements of the products and parking facility.
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