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Submitted BY:mahesh SEC : Sa1 ROLL NO – 41
DESIGN THAT PERFORMS
ABOUT THE COMPANY
The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).
It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.
In everything we do, we strive to help people live better lives.
VISION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.
KEY BUSINESS AREAS
CONSUMER ELECTRONICS TELEVISION & LCD TV’s MOBILE PHONES MP3 & AUDIO/VIDEO CAMERAS & CAMCORDERS HOME APPLIANCES INFORMATION TECHNOLOGY LASER PRINTER & MULTIFUNCTIONS SEMICONDUCTORS
FEW COMPETITORS OF SAMSUNG
MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS
SAMSUNG GLOBAL REPRESENTATIVE MAP
DISTRIBUTION NETWORK OF SAMSUNG
Original equipment manufacturer/vendor or supplier
Regional distributing center
Modern retail/ Exclusive stores & Samsung digital plazas
Sub - Dealer
INTERNATIONAL MARKETING STRATEGIES OF
PRODUCT LIFE CYCLE OF SAMSUNG MOBILES
Next Is What?
INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR
Making CFC gas free compressors. Making the home appliances 5 star rated. Launching freshtech refrigerators in the market. Launching televisions with easy view technology.