ALI MOHSIN “14-C” Roll no.

012

Marketing Field Work
Paired Comparison of FAST FOOD Restaurants in LAHORE
Bundu Khan Salt & Peppe r 0* --------1 1 0 1 1 04 Sing Kong Ziafat Tabbaq Shezan Gourmet

Bundu Khan Salt & Pepper Sing Kong Ziafat Tabbaq Shezan Gourmet No. Of times Preferred

-------1* 0 1 1 1 1 05

1 0 --------1 0 1 0 03

0 0 0 -----------0 1 1 02

0 1 0 1 -----------1 1 04

0 0 0 1 0 ----------0 1

0 0 1 0 0 1 ------------02

NOTE:
0* 0 in the above boxes means that in that particular comparison row restaurant is dominant over the column restaurant. 1* 1 in the above boxes means that in that particular comparison column restaurant is dominant over the row restaurant.

CONCLUSION:
From the above comparison of seven restaurants surveyed from twenty people all around Lahore, we have come to the conclusion that in Lahore the restaurant which is preferred the most in the above list of restaurants is BUNDU KHAN. Their branches are spread all around the Lahore and are preferred the most. --------------------------------------------------------------------------------------------------------------------------------

COMSATS Institute of Information Technology, Lahore.

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