Are you sure?
This action might not be possible to undo. Are you sure you want to continue?
Different strokes for different folks
Consumer Behaviour
“The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.”
Organizations invest a considerable sum in marketing research to learn about consumer behaviour.
Demographics
gap1 l’oreal coke coke ticket university smoking muslim
Psychographics gap2 Canadian ford mnt dew marines parcour .
Behaviouristics gap3 nike1 nike2 nike3 samsung iPhone HP HP Sauce HP Printers Consumers seeking common Benefits regardless of geo-demographic or psychographic differences .
what they like and are interested in effects the media and message strategy Motivation . who they are.The Target Audience.
Elizabeth Arden True Love Vanity Fair First Page .
Double page spread .
Last page .
Elizabeth Arden .Allure .
Glamour .
Vanity Fair .
Allure Vanity Fair .
.
.
.
.
Glamour Allure .
Insert Glamour. Cosmopolitan GQ .
Mademoiselle .
Allure .
Details .
Details .
Details .
Shape .
Vanity Fair .
Vanity Fair .
Vanity Fair .
Details .
Vanity Fair .
Details .
Vanity Fair .
Details .
This action might not be possible to undo. Are you sure you want to continue?