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• Managers have developed a compelling attraction for size. • Size has a primal attraction. • Size provides company a degree of immunity. • Private ownership imbues a successful firm with the value of the founder.
Continued……. • It’s a myth that big companies live longer. • Customer value and competitive advantage are treated as irrelevant and the firm sets off to become something to everyone. . • Board members are known to drive managers to pursue growth relentlessly. • Publicly owned firms are more likely to be attracted to bigness.
. • Markets sub. • In maturity markets.Continued………. the oppurtunistic mindset that chased every lead grows steadily. • Customers no longer feel satisfied with vanilla offerings and demand to be served in special ways..divide as they grow bigger and new segments emerge.