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fa Loi sur recces a I'information. Document released purs£tOO_,t to the Access to Information '--ACt.
Patrimoine canadien Sous-rnlnistre
Gatineau (Quebec)

Canadian Heritage Deputy Minister
Gatineau, Quebec

SEP 1 b 2011




2012 CULTURAL CAPITALS OF CANADA AWARDS Issue o Further to the briefing note (CH2011-01735 attached), your office has informed us of your decision to award two designations in the Level One category (population. greater 'than 125,000): o o o Niagara Regional Municipality, Ontario City of Calgary, Alberta

The total contribution budget for Cultural Capitals of Canada is $3.2SM. It is our understanding that the budget is to be split equally between the two designees for a maximum of $1.625M each. Actual amounts of funding could vary according to eligible expenses. The Program will now proceed to prepare materials associated with the communication of your decision. '

o o

Current Status

Daniel Jean Attachment Prepared by: Debbie Vanderburgh, Arts Policy, 819-994-1684







la Loi surcJ'~cgl~~J('{,£pnation.


Document released pursuant to the ACcess to Information Act

Patrimoine canadien Sous-ministre

Canadian Heritage Deputy Minister Gatineau, Quebec

Gatineau (Quebec)

JUl 08 1011





The Advisory Committee composed of experienced practitioners in the field of arts and culture has evaluated the applications for the 2012 Cultural Capitals of Canada (Ccq.

s.21 (1 )(a)



Cultural Capitals of Canada (Ccq promotes arts and culture in Canadian municipalities by providing awards to communities to acknowledge and celebrate their commitment to making arts and culture integral elements of community l{fe. As stipulated in the CCC Guidelines, an advisory committee of experienced cultural practitioners was formed to provide the Department with recommendations on the municipalities to be designated Cultural Capitals of Canada for 2012. A Listof the members of this committee is provided in Annex A. The merit of each proposal was assessed and compared against others in the same population category. Evaluations considered two key elements: the applicants' past commitment to the arts and culture, and the quality, scope and artistic merit of the proposed activities to be undertaken during the year of designation. A justification outlining the rationale for the Committee's .. .12


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OO~C1!n611i"coll ~II f~u:;9~e ell ~:I iu la Lo,.sw facces a 1771ft?11118iJOiJ. Document released pursuant to the Access to Information Act.

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-2recommendations is attached as Annex B. Annex C lists all the communities that submitted applications for 2012. All were eligible applicants. Considerations o . The Committee reached a consensus on the communities which i,t recommends be designated 2012 Cultural Capitals of Canada. These communities fall under tw~ of th~ three population categories: Niagara Regional Municipality - Level 1, over 125,000 population category maximum contribution of $2,000,000; Rouyn-Noranda and Tadoussac, Quebec - Level 3, under 50,000 population category - maximum contribution of $500,000 each. e-> Actual amounts ?f funding will vary according to eligible expenses. o .Only one application, from a former CCC recipient, was submitted in the Level 2 category (population between 50,000 and 125,000). No designation was recommended as the Advisory Committee was of the opinion that the project proposed by the applicant in this category lacked scope and would not further the objectives of the CCC program in terms of legacy-building and involvement of target populations. Annex B also provides a justification for this recommendation. Feedback on the proposals be provided to aU applicant communities, a practice that has proven especially useful to those that choose to re-apply.



While only one designation is normally awarded in Level 3, the Advisory Committee made two recommendations in this category. This has occurred in the past when, as in this case, the Committee was of the opinion that the scope, quality and clarity of proposals warrant a second designation.

Communication o Should the recommendations be approved, the Program will work with the Department's Communications Branch to develop a message that conveys the Government of Canada's support for the positive role arts and culture play in communities across Canada. (

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fa La! sur l'ecces t'intormetion. Document released pursuant to the Access to Information AC't.



o The Minister's office has not been consulted regarding these recommendations.
Financial Implications o

These awards are funded through the Canada Cultural Investment Fund. No
additional funding is required as the total maximum contributions for which all three communities would be eligible fall within the CCC component's budget.

Recommendation o An early decision

will allow lead time to plan and organize acttviii'es.:

t:?'-- Daniel


I. I

SEP 122011


Prepared by:
Louise Morrison,

Arts Policy, 819-994-1684

\ I



la Loi sur l'ecces a !'information. Document released pursuant to the Access to Information Act.

2012 Cultural Capitals of Canada
Advisory Committee

Catherine Charles Wherry Arts Program Coordinator First Peoples'· Heritage, Language and Culture Council Brentwood Bay, British Columbia

Maurice Arsenault Artistic DirectorlDirector General Theatre populaire d' Acadie Caraquet, New Brunswick

John Hobday Former Director of the Canada Council for the Arts Hobday Consulting Inc. Senneville, Quebec

Steven Thome Expert in cultural tourism Waterloo, Ontario

Robert Frame Museum and Heritage Specialist Former Senior Manager with the Nova Scotia Museum Dartmouth, Nova Scotia


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Cultural Capital

Recommendations of the Advisory Committee
(CCC) - Level One ~ (over 125000 population category)

on the 2012 ,Cultural Capitals of Canada (CCC) Awards

of Canada

Niagara Regional Municipality, Ontario
The Advisory Committee recommerids that the Niagara Regional Municipality, Ontario, be designated a'2012 Cultural Capital of Canada in the over 125,000 population category. . Niagara Region has a stand-alone cultural plan that is well integrated into other areas of policy and planning. It has been prepared following extensive consultation. The plan outlines clear goals for a diversified economy, land-use planning and support for the cultural sector, including provision of cultural spaces. Current activities are focused on creating a supportive infrastructure, on planning, and on developing a distinct regional identity. The Niagara Culture Plan proposes the creation of an overarching policy and planning framework for the integration of culture in existing and future planning initiatives - as well as interdepartmental and crosssectoral collaboration. Commemorating the bicentennial of the War of 1812, Niagara's ambitious year-long program of 26 innovative projects is well conceived and well developed, and possesses a quality, scope and artistic merit that is impressive. Equal attention is paid to heritage and the arts, the participation of community groups and professional artists, as well as celebration and legacy. There is significant .invelvement of Aboriginal partners and artists in the planning and delivery of the program. Many projects are directed at youth, and many offer opportunities for artists to participate, create and present innovative works. In conjunction with the 200th anniversary, the Niagara Regional Municipality is capitalizing on numerous other opportunities for history-based projects, including_ the story of the Underground Railroad. The projects embrace many artistic disciplines and reflect its natural environment. Niagara Region is poised to create lasting benefits from its CCC designation.

Cultural Capital of Canada - Level Two - (50 0(10- 125 000 population category)
The Advisory Committee does not recommend that the one applicant community in the Level 2 category be designated a 2012 Cultural Capital of Canada. While the applicant was the recipient of a CCC award in 2005, and its application demonstrated a commitment to the arts and culture through cultural policies, strategic plans and support to cultural organizations, and included projects with an interesting mix of professional and community involvement, the proposal did not achieve the level of quality of a Cultural

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la Loi sur l'ecces a t'informa tion. Document releesed pursuant to the Access to Information Act.
- 2Capital of Canada designation. The proposed program of activities was very modest: in fact, excluding a protocol event and the development of a cultural plan, it essentially consisted of five new or enhanced proj ects, of which most were of short duration. These proj ects were to take place exclusively from late spring to early autumn, with no events planned for seven months of the year. Little attention was paid to involving youth or the culturally diverse and Francophone communities other than assuming that they would be part of the 'mainstream' at events. The projects lacked innovation, were very limited in terms of scope, vision and diversity, and would leave few legacies, resulting in little impact on the community. For example, a legacy cited for the Sculpture Festival, where artists from Victoria, British Columbia, Canada and potentially abroad would exhibit their works, was the opportunity to consider the purchase of one of the' sculptures created for the Festival. The Advisory Committee was of the opinion that the overall program of activities proposed would not significantly further the objectives of the CCC program, particularly in terms oflegacy-building and the involvement oftarget groups.

Cultural Capital of Canada - Level Three - (under 50 000 population category)
The Advisory Committee recommends that two applicant communities in the Level 3 category be designated 2011 Cultural Capitals of Canada.



Rouyn-Noranda is committed to ensuring that arts, culture and heritage playa key role in its future. It invests in a broad range of disciplines that includes a balance of heritage and arts activities. It understands the importance of integrating cultural development into the overall development of the community, and is conscious of the value of attracting and retaining a work force that will help build a creative city. Rouyn-Noranda's cultural policy embodies sound principles of cultural development. It articulates a clear vision that emphasizes personal, social and community development and strives to broaden the influence ofthe city beyond its boundaries. Rouyn-Noranda's dynamic proposal includes 20 innovative and bold projects involving professional and community arts in a wide range of disciplines. These projects were selected from community proposals and celebrate the culture of the region. The proposed program strikes a good balance between celebration and legacy. There is outstanding support for the proposed projects which will draw national attention to Rouyn-Noranda's identity as a 'creative city'. As a whole, the 20 projects present an authentic portrait of its artistic community, including its Aboriginal artists. Rouyn-Noranda's CCC. designation is expected to achieve strong results - for both the city - and '

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la Loi surl'ecces a l'intormeiion. Document released pursuant to the Access to Information Act.
- 3-

Tadoussac, Quebec


Tadoussac invests significantly in arts and heritage, and is clearly committed to culture as a means for social and economic development. Community leaders recognize their responsibility to not only provide programs for tourists but, more importantly enhance the quality oflife of its citizens. Tadoussac's cultural policy was created through the cooperation of elected officials and community stakeholders, and its strategic priorities are clearly articulated and well integrated into other policies and plans focusing on family, tourism and cominunity revitalization. It has implemented an action plan to follow up on this policy. Resources are directed to a number of disciplines, and include heritage, music and storytelling, which are elements of the local culture that fit well within the concept of « La croisee des cultures» as a theme for its proposal, The proposed program of 17 projects builds on the long history of Tadoussac as a meeting place where European and Aboriginal cultures intermingled. The projects focus on Tadoussac's natural environment and incorporate a range of artistic disciplines, including music, visual arts and theatre. The inclusion of natural history activities within 'the project is a notable strength of the. proposal: .it demonstrates an understanding that, in its fullest sense, "culture" includes the relationship between people and their land. Community support is strong, promising momentum for the events which win occur throughout the year of designation. Tadoussac's proposal is based on a long tradition of openness and.welcome, and is rooted in the knowledge that when citizens are proud of their community, their infectious enthusiasm transmits itself to their visitors. The Advisory Committee concluded that this village of 871 inhabitants is a model for other small communities which have not yet made as serious a commitment to arts, culture and heritage.




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Applicant Communities to the 2012 Cultural Capitals of Canada Awards

Over 125,000 population category
Brampton, Ontario Calgary, Alberta Niagara Regional Municipality,


50,000 to 125,900 population category
Victoria, British Columbia

Under ~O,OOO population category
Baie-Comeau, Quebec Rouyn-Noranda, Quebec Saint-Eustache, Quebec Summerside, Prince Edward Island Tadoussac, Quebec


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