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Now you have a main character, sidekick and/or team assembled, your location and setting and have decided your pilot plot, you must present, for your pitch, your audience profile. You need to address the following questions, using the extra Crime Pack you have been given and the notes you already have. 1. Who is the typical audience for your show? a. What ages are they? (Do a mini profile) b. What do they do (job wise/education) c. Even though we know it is a family audience, there are still variations – what does your target family audience already watch on tv (all genres)? d. What sort of previous Crime Drama would the family who will like your show have watched and liked in the recent past? 2. How have you targeted your target audience? Bullet points are okay but give details 3. Why do audiences like crime drama? Again – bullets are okay 4. Why specifically will audiences like your show? – This answer must be DETAILED.
REMEMBER to comment on: The storyline The Characters The time of day it is on The settings you have chosen The subject matter Uses & Gratifications theory – you MUST refer to this in some way Fans and Crime Drama aficionados – have you included things for crime drama fans? If yes, what?
Devising your show:
SELLING YOUR SHOW
1. LOOK AT THE EXTRA PACK YOU WERE GIVEN. 2. Given that all TV Shows have trailers on TV, using the info on the pack about e-promotion strategies, explain what your estrategies will be for selling your show:
3. Devise some of the following – even if only rough outlines so you have them ready before the exam: E-Strategies a. b. c. d. e. f. g. A Website for the show A banner for a website for the show A viral advert In-banner video ads (that run as pop-ups on webpages) An online computer game for the website A Mobile app A possible web spin off idea (like E20 for Eastenders)
Standard Marketing Strategies h. i. j. k. A DVD cover A TV Advert trailer A Cinema Trailer (same?) A magazine advert