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OPEN SR 13 Marketing Wisdom for 2012

OPEN SR 13 Marketing Wisdom for 2012

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Published by Hrishikesh Kulkarni

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Published by: Hrishikesh Kulkarni on May 26, 2012
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05/26/2012

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Trust and engagement have been huge in 2011. Organizations are gaining maturity in social marketing
and finding that in order to increase engagement, you first must win your audience's trust. According to
our research, the top three tactics for achieving this include multichannel messaging, improving thought
leadership, and segmenting the delivery of content.

Jen Doyle, MarketingSherpa

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