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How to Identify the Key Benefits Generated Through Social Media, by Christian Souche, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

How to Identify the Key Benefits Generated Through Social Media, by Christian Souche, during iCompetences SMIConference.com Marrakech 2011 Speaker Presentation

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Published by Farid Yandouz
SMIConference.com - Christian Souche - How to Identify the Key Benefits Generated Through Social Media

[EN] About SMIConference.com (Social Media Impact on Businesses & Organisations - International Conference) - Organiser: iCompetences.com

The International Conference - Social Media Impact on Organisations & Businesses is reviewing the major challenges and trends facing organisation while moving the social medias from a “one-off initiative” to be an important, integrated tool in marketing and communications strategies. The conference will also review how social medias are becoming a new force in organizations around the world, allowing them to reach out to and understand consumers as never before.

This conference is organised by iCompetences.com each year (Last Quarter)

[FR] A Propos de SMIConference.com (Conférence Internationale sur l'Impact des Médias Sociaux sur les Entreprises et les Organisations) - Organisée par iCompetences.com

La conférence internationale « Impact des Médias Sociaux sur les Organisations & les Entreprises » propose de revoir les principaux challenges auxquels font face les organisations quand ces médias passeront d’une «initiative unique» d’être un outil important à intégrer dans les stratégies de marketing et de communication. Elle permettra aux entreprises de comprendre comment les médias sociaux sont en train de devenir une nouvelle force dans les organisations du monde entier qui leur permettent d’atteindre et de comprendre les consommateurs comme jamais auparavant.

Cette conférence est organisée chaque année par iCompetences.com durant le quatrième trimestre
SMIConference.com - Christian Souche - How to Identify the Key Benefits Generated Through Social Media

[EN] About SMIConference.com (Social Media Impact on Businesses & Organisations - International Conference) - Organiser: iCompetences.com

The International Conference - Social Media Impact on Organisations & Businesses is reviewing the major challenges and trends facing organisation while moving the social medias from a “one-off initiative” to be an important, integrated tool in marketing and communications strategies. The conference will also review how social medias are becoming a new force in organizations around the world, allowing them to reach out to and understand consumers as never before.

This conference is organised by iCompetences.com each year (Last Quarter)

[FR] A Propos de SMIConference.com (Conférence Internationale sur l'Impact des Médias Sociaux sur les Entreprises et les Organisations) - Organisée par iCompetences.com

La conférence internationale « Impact des Médias Sociaux sur les Organisations & les Entreprises » propose de revoir les principaux challenges auxquels font face les organisations quand ces médias passeront d’une «initiative unique» d’être un outil important à intégrer dans les stratégies de marketing et de communication. Elle permettra aux entreprises de comprendre comment les médias sociaux sont en train de devenir une nouvelle force dans les organisations du monde entier qui leur permettent d’atteindre et de comprendre les consommateurs comme jamais auparavant.

Cette conférence est organisée chaque année par iCompetences.com durant le quatrième trimestre

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Published by: Farid Yandouz on May 28, 2012
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05/30/2012

Social Media

SMI Conference – October 2011
© Accenture. All rights reserved.

Today’s radical changes in customer behavior and the rapid adoption of Social Media present new opportunities for organizations, as well as a new set of challenges and risks
To succeed, organizations need to move beyond the limitations of traditional marketing and customer service to a continuous mode of relationship-building with the customer. Opportunitie Customer Adoption s

Rapid adoption of new social channels New customer behaviors • Facebook: 600M active users, 20M in the Germany• People trust the recommendations of others • Twitter: 800% annual growth • Blog readers are 38% more likely to buy
766,944 views 4,123 ratings Est. 2002 Est. 2003 Est. 2004 Est. 2005

Channel Diversity

Est. 2006

Est. 2008

Est. 2009

Customer touch point fragmentation • Lack of unified relationship with the customer • New channels emerging in months
Est. 2011

Power shift introducing new risks • Brands can be damaged in hours • Lack of control over external social channels
2

Risks

© Accenture. All rights reserved.

Social Media Context for Morocco
Geography Context
Geography Analysis -There are 4 M FB users in Morocco (12,5% of the population).

- Only 10 % of the FB users are more than 35 years old.

Copyright © 2011 Accenture All Rights Reserved.

Social Media Capability Roadmap
Listen, engage, optimize
Serve
IT, multichannel

Multichannel integration

Drive
Marketing (op) Sales, Recruiting

Engagement management

Seed tracking & attribution (ROI)

Support
Customer Care

Off-board social media

Profile-based optimization

React
PR, IR, Com

Social media monitoring & alerts

Learn
R&D, Marketing Customer Insight

Social media analysis

On-board social media

CRM integration

Listen
© Accenture. All rights reserved. Draft for discussion.

Engage

Optimize

Social CRM Transformation Program
© Accenture. All rights reserved. 4

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