E ManBA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FMP

LEVEL

06
OUGD303

Semester Doc. Code

BRIEF TITLE: LEEDS ARTISTS BOOK FAIR 2012 (COLLABORATION)

Brief 02 To set up a print-based collective with Ben McKean, Niall Hargrave, Pawel and Will Duffy to have a stall at the Leeds Artists book fair at Leeds University in March. This involves branding the collective, setting up a blog/website, business cards and twitter so that we can function as a collective. The brand identity should work across both print and digital formats, being used for promotional purposes and to unit the 5 designers in the group. The brief also involves producing print work for the book fair. We will be producing work based on the concept of ‘metamorphosis’. Interpretation of the word is where we can be creatively free as individuals in the collective. The only requirements are that we stick to print. There should be a variety of print-based material on the stall at the fair. Research into other events, with potential for expanding other projects with different themes and outcomes.

Background / Considerations Research into other design/illustration collectives is essential. This will help us understand how to run our own as well as give us ideas on how to maintain it and even develop it. Creative exploration of the theme of ‘metamorphosis’ is also essential for individual contribution to the group at the book fair. Assigning rolls within the group as the project develops will be essential for efficiency and a professional attitude. Mandatory Requirements All research and development should be recorded on Design Practice and Design Context blogs. Use of collective branding across the branding for the book fair and web presence. Deliverables Collective Branding for collective. Business cards. Book Fair Promotional material for book fair. Screen printed posters. Postcards. Tote bags.

Studio Deadline 8th March book fair deadline

Module Deadline 30th May 2012

This brief should be read in conjunction with the module brief. Please refer to module information at ESTUDIO for module brief, submission deadline, graded outcomes and further reading.

Studio Deadline 8 th March book fair deadline

Module Deadline 30 th May 2012

This brief should be read in conjunction with the module brief. Please refer to module information at ESTUDIO for module brief, submission deadline, graded outcomes and further reading.

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