BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FMP

LEVEL

06
OUGD303

Semester Doc. Code

BRIEF TITLE: Bryony Collaboration

Brief 05

Background / Considerations Bryony is a 3rd year Fashion student at LCA. She is looking for branding for her fashion range that will be displayed at the end of year show in June and taking to various events one of these being the LCAD Fashion Graduate show. The brief is to develop Bryony's Identity and design direction for herself and her collection. The collection will need promotional materials such as a look book and potential mailer. The focus of Bryony's practice is exploring textures, adding and textures and layers, using this as a starting point the focus of the identity will be on typography. Target audience/ style, branding for the range should be aimed for Boutique's. The collection is aimed towards high end womens boutique outlets, competing with the likes of Vivienne Westwood and APC. The audience is young professional women in the creative industry aged 25-35 as well as clients, potential buyers and retailers. Print and digital formats should be considered, primarily print but working across a range of different formats. A collaboration with final year fashion student Bryony Longden. The brief to develop Bryony’s identity, design direction and promotional materials. The brief was focusing on creating a brand identity for Bryony exploring the adding of textures and layers, transferring this onto the typography and lettering for the logotype and the monogram.

Mandatory Requirements All research and development should be recorded on Design Practice and Design Context blogs.

Deliverables Look book Packaging/ labelling for range Promotional material for the range

Studio Deadline 30th May

Module Deadline 30th May

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Studio Deadline 30th May

Module Deadline 30 th May

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.