Summer Internship Report On Detailed Analysis of Havells India limited __________________________________________________ (In partial fulfillment of Master of Business Administration

)

With special reference to (Havells India Ltd.)

By: Hitesh Goyal MBA Aug 29, 2008

IIPM
New Delhi

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ACKNOWLEDGEMENT
The Project Titled Detailed Analysis of Havells India Limited has been conducted by me during 11-07-08 to 30-08-08 at Havellls India Limited (Cable Division). I have completed this project under the guidance of Mr. Sanjay Kaushik. I owe enormous intellectual debt towards my guides Mr. Sanjay kaushik who has augmented my knowledge in the field of Production. He has helped me learn about the process and giving me valuable insight in Production Strategies. I would like to thank all the respondents without whose cooperation my study/project would not have been possible/complete.

Last but not the least, I feel indebted to all those persons and organizations who/which have provided helped directly or indirectly in successful completion of this study. Date 30.08.2008 Hitesh Goyal

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CERTIFICATE
This is to certify that Hitesh Goyal student of Master of Business Administration, class of 2008, IIPM, New Delhi has undertaken the Summer Internship Training at Havells India Ltd(Cable Division) during 11.07.2008 and 30.08.2008. under my close supervision and guidance. He has conducted a study and completed the Project Detailed Analysis of Havells India Limited. To the best of my knowledge, this piece of work is original and no part of this report has been submitted by the student to any other Institute/University earlier. Date 30-8-08 Mr. Sanjay Kaushik (Incharge Quality Control Department) Havells India Ltd.

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2 5 6-7 8-16 17-27 39-41 29-38 42-47 48-49 50-51 52-55 56-60 61-63 64-65 66-70 CERTIFICATE FROM INDUSTRY GUIDE 3 Executive Summary COMPANY PROFILE DIFFERENT POLICIES EXISTING MARKETING STRATEGIES Manufacturing Process & PLANT VISIT NEW CLIENTS INTERNATIONAL BUSINESS DEALERS NETWORK COMPARATIVE ANALYSIS SWOT ANALYSIS ETOP ANALYSIS NEW MARKETING STRATEGIES FACTOR OF SUCCESS SYNOPSIS 4 .TABLE OF CONTENTS TOPIC ACKNOWLEDGMENT SYNOPSIS PAGE NO.

.Mr. Sanjay Kaushik 5 . Objective of this project is to understand the marketing strategies of Havells and to know that where the Havells stands in electrical cables and wires industry. HR. guide: . which includes marketing. SOURCES OF DATA: (i) PRIMARY . etc.Respondents (ii) SECONDARY . Besides. RESEARCH METHODLOGY: The methodology adopted is preparing some structured questions and asked these questions to number of respondents. NAME OF THE ORGANISATION: Havells India Limited (Cable Division). OBJECTIVE: To analyze the marketing strategies and operations of Havells . Internet etc.Company brochures and manuals. Questions are also asked to various officers in plant. finance managers. informal interactions with individuals are also considered as a part of the research.NAME OF THE PROJECT: Detailed Analysis of Havells India Limited.

Executive Summary 6 .

Marketing of company Company can advertise through online B2B (Business to Business) marketing sites. Claude. Sylvania. Sylvania:Linolite. manufacturing products ranging from Building Circuit Protection. email I. Havells owns some of the prestigious global brands like Crabtree*. employee strength. magazines& media Advertisement in newspapers. Cables & Wires. Commercial & Industrial application and Modular Switches. product catalogue etc 7 . Lumiance. Industrial & Domestic Switchgear. addresses of corporate office. Energy Meters. Concord. companies can give details about there products. In E-marketing sites . magazines & media Searching new clients and sending Introductory letters Participation in technical fairs and exhibitions Participation in technical fairs and exhibitions in which companies from all over India participate and advertise there products. a billion-dollar-plus organization. and one of the largest & India's fastest growing electrical and power distribution equipment company. Luminaires for Domestic.Executive summary Havells India Ltd. E. NEW MARKETING STRATEGIES Designing of catalogue for the company A catalogue can be designed for the company which will contain all the products manufactured by the company along with there technical specifications.D. CFL Lamps. clients . Advertisement in newspapers . SLI Lighting & Zenith. marketing offices. Fans..

Company Profile 8 .

Company Profile Overview Havells India Ltd. SPRING (Singapore). SIRIUM (Malaysia). CB. Commercial & Industrial application and Modular Switches. TSE (Turkey). CE. Sylvania:Linolite. like CSA. KEMA. The essence of its success lies in the expertise of a fine team of professionals. CPA. Lumiance. Havells owns some of the prestigious global brands like Crabtree*. Sylvania. Vision: "To be a globally recognized corporation that provides best electrical & lighting solutions. Havells India Ltd is a name synonymous with excellence and expertise in the electrical industry. delivered by best-in-class people. Today Havells and its brands has emerged as the preferred choice for a discerning range of individual and industrial consumers both in India and abroad. Its 20000 strong global distribution network is always ready to service its clients. a billion-dollar-plus organization. Cables & Wires. Its 20 state-of-the-art manufacturing plants spread over India. ASTA. strong relationship with associates. SLI Lighting & Zenith. efficiently and ably supported with the vision to think ahead. and one of the largest & India's fastest growing electrical and power distribution equipment company. 5002 crores in the previous financial year and is poised for another quantum growth. the ability to adapt quickly. Luminaires. Latin America & Africa churns out globally acclaimed products like Switchgear. Energy Meters. CFL Lamps. Claude. Luminaires for Domestic." 9 . the group has achieved rapid success in the past few years. Fans. CFLs etc. Europe. Havells India Ltd has recorded a turnover of Rs. Industrial & Domestic Switchgear. With 91 branches / representative offices and over 8000 professionals spread over 50 countries across the globe. SEMKO. SNI (Indonesia) and EDD (Bahrain) for various products. Concord. manufacturing products ranging from Building Circuit Protection. The company has acquired a number of International certifications.

business ethics. EDM Wire Cut. ensure constant access to the latest developments in the international markets. this results in some of the most advanced product development in the country. which are then adapted to the tough tropical conditions. customers. Leadership by example. Our manufacturing units are fully equipped with the latest and most sophisticated facilities in India.Mission: To achieve our vision through fairness. partners. QRG group is helping to boost safety in workplaces from the factory to the offices. Integrity and Transparency : A commitment to be ethical. our services and products so as to become the best in class Manufacturing Plants Powerful trends are shaping up industry for the 21st century. A commitment to set standards in our business and transactions based on mutual trust. technological expertise. With the state of the art equipments and manufacturing facilities. Because of rapid spread of advanced technologies complexity of work is increasing . sincere and open in our dealings. And in the hands of our highly qualified technical experts. The group has well managed. well-equipped tool rooms with machines like CCV Line. Values: • • • Customer Delight : A commitment to surpassing our customer expectations. All the manufacturing units are ably supervised and controlled by technocrats and industry specialists. Pursuit of Excellence : A commitment to strive relentlessly. Lathes and Surface Grinders.almost daily. CNC Machines. Spark Erosion Machines. our teams. domestic buildings to commercial plazas. and employees. 10 . global reach. to constantly improve ourselves. Our strategic alliances with some of the leading technology corporations in the world of electrical engineering. building long term relationships with all our associates.

UP Product manufactured: Fans Alwar. Uttaranchal Products manufactured: Fans and CFLs Baddi. Gurgaon. Brands – Havells Locations • Haridwar. ELCBs and DBs Tilak Nagar. Manufacturing plants locations of Havell’s India Ltd. The first one to get this certification is TTL.All our manufacturing plants are ISO:2000 certified. Haryana Luminaires and Lighting fixtures • • • • • • • 11 . We are in the process of attaning ISO:14001 for all the plants. Haryana Products manufactured: CFLs and Industrial Products. Delhi Products manufactured: Energy Meters NOIDA. Delhi Products manufactured: MCBs. the meter manufacturing plant. Himanchal Pradesh Products manufactured: MCBs. CFLs and Switches Samepur Badli. Rajasthan Products manufactured: Cables & Wires Faridabad.

DBs. UP Products manufactured: Trivector Meters. Rajasthan Products manufactured: Bathroom fittings & Accessories o Brands – TTL. Haryana Products manufactured: Modular Plate Switches & Accessories Bhiwadi. 3ø Electronic o 12 . Reference Standard Meters Hyderabad. ELCBs. Duke Arnics Locations o Sahibabad.Brands – Standard Locations • Jalandhar Products manufactured: MCBs. DZG. 1ø Electronic. AP Products manufactured: Energy Meters – 1ø Ferraris. Wires and Industrial Switchgear Brands – Crabtree Locations o Gurgaon. 3ø Ferraris.

Product range of Havells India ltd Building circuit protection  Miniature circuit breaker  Changeover switch  Residual current circuit breaker  Residual current circuit breaker with overload and short circuit protection  Distribution board Industrial circuit protection  Air Circuit Breakers  Loadline MCCBs  Digital MCCB  Panel Board System  Automatic Transfer Switches  Changeover Switches  By-Pass Changeover Switch  Switch Disconnector  Off Load Changeover Switches  Contactor  Thermal Overload Relay  Starters  Switch Disconnector Fuse  Fuse Switch & Switch Fuse  Fuse Holder 13 .

 Fuse Link & Fuse Base  Plug & Socket  Load Break Switch Capacitors Cables  LT PVC/XLPE Power/Control Cables  Domestic House Wire/Multicore Flexible Cables  Specialty Cables a) Telephone Cables b) Instrumentation Cables Energy meters Lighting solutions CFL Fans Modular plate switches Bath Fittings and Accessories 14 .

thus fulfilling our CSR responsibility of sustenance of depleting environmental resources. sustainable. making integrity an article of faith across all our operations. Our values of understanding. considering the interests of our shareholders and health and welfare of our employees as foundation of our long term success. which encompasses not only what we do as a company with our profits. energy-efficient solutions that don't compromise on capacity and security. participation programs. the marketplace. most importantly. the community. and standardization is transforming the way people experience our products. social. This is what we have endeavored to do in the 50 years of our existence. Havells has readily embraced right from the start. Our eco responsibility initiative also focuses on how we run our business. At Havells.Corporate Governance We at Havells define corporate governance strategically. Corporate Governance and Ethics An implicit sense of ethical business conduct has been the cornerstone of the Havells way on corporate governance. We offer our customers holistic energy-efficient solutions. we strive to bring corporate responsibility to every aspect of our business. Our ability to build communities and promote the exchange of ideas through assistive technologies. enabling them to not only save money and protect their capital investment. as well as its relationships in all key spheres of influence: the workplace. explicit rules and regulations supplement the traditional values on which our group companies have been shaped. and includes efforts to develop an alternative-energy strategy. We think we started on sound and straightforward business principles. fulfilling our duties to the entire spectrum of stakeholders. It goes beyond philanthropy and compliance and addresses how our company manages its economic. Corporate governance as practiced by our Group translates into being fair and civicminded. We as a company have been in lead in offering a portfolio of eco responsible products and services that deliver powerful. integrity and ethics have served us in good stead. the supply chain. and environmental impacts. The group's adherence to ethical business conduct is rooted in the vision of its Founder Mr Qimat Rai Gupta. Breaking down the barriers that constrain innovation is a challenge. and thus reduce the environmental impact of our operations. 15 . trust. but also lower their energy usage and protect the environment. and the public policy realm. On issues ranging from customer care and business excellence to financial propriety and more. but also how we make them. We're committed to managing a responsible and diverse supply chain that's consistent with our high standards for environmental and business practices. and.

We are committed to open communications and a workplace where everyone's voice is heard. We have achieved this by giving them development and advancement opportunities along with competitive compensation and benefits that appropriately reward performance We communicate widely with employees to demonstrate how their efforts contribute to our success and to listen to their concerns. These sessions provide assessment of employee satisfaction and are inputs for business planning. Their skills. diverse workforce and employees who fulfill their potential. knowledge. management decision-making and company strategy development. We use several channels to communicate with employees. including an internal web portal and company website along with communication sessions with the top management of the company. We also encourage them to align with our vision. ideas and enthusiasm drive our business. They also help employees implement company policies. meet high standards of conduct and ensure their behavior reflects company values and policies. We have high-quality. 16 .Employee Relations Our people are the key to our success.

because of its constant innovations and stress on product research and development. Due to this policy most of the company’s products are approved by international quality bodies such as KEMA.Different Policies Quality Policy “Building customer confidence by providing a wide range of quality products and services through team work”. Havells is synonymous with quality products in the field of electrical industry. UL. Havells is widely perceived as a top quality manufacturer with high brand equity and is an ISO 9001: 2000 certified company. CSA. CE. and VDE and are as per IEC standards. 8 Quality Management Principles of Havells  Customer Focus  Leadership  Involvement of People  Process approach  System approach to management  Continual Improvement  Factual approach to decision making 17 . A dedicated and highly motivated team of people of the company make it possible to achieve the company’s quality policy.

These 8 quality management principles are used as a basis for all the operating systems of the company leading to all its plants being ISO 9001:2000 Certified. The essence of quality at Havells is closely wrapped in the way of thinking, planning and working of havells. The Quality Mantra of Havells is to deliver products that are safer, faster and simply better. Each time, every time. Building customer confidence through teamwork is a top priority to provide a wide variety of products and services. Havells have a simple rule on quality. if it doesn't exceed customer expectation, it's not quality performance. Various Certifications and/or Approvals
           

ISO-9001 : 2000 (all manufacturing units) KEMA KEUR CE S–mark CSA CB SEMKO SIRIUM (Malaysia) SPRING (Singapore) TSE (Turkey) SNI (Indonesia) EDD (Bahrain)

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Certifications and Approvals (Cable Division)  ISO 9001:2000:- For Design, Manufacture, Marketing, and Servicing of Power, control, special, and instrumentation cables and Domestic wires.  IS:1554 (Part-I) :- PVC insulated (Heavy Duty) Electric Cable. For working voltages up to and including 1100 V.  IS:1554 (Part-II) :- PVC insulated (Heavy Duty) Electric Cable. For working voltages from 3.3 KV up to and including 11 K V.  IS:7098 (Part-I) :- Cross linked polyethylene insulated PVC sheathed cables. For working voltages up to & including 1100 V.  IS:694 :- PVC insulated cables for working voltages up to & including 1100 V.  FIA :- Fire Insurance Approved for wires.  TAC :- Tarrif Advisory Committee for wires.

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Human Resource Policy
The Company values human resources as it is very vital to the growth of the Company. Havells continuously evolves policies and processes to attract and retain its substantial Pool of scientific, technical and managerial resources through friendly work environment that encourages initiatives by individuals and recognizes their performance. “Employee Empowerment” drives Havells employee policies, as Company try to continuously focus on giving every member of the team a challenging and happy working environment. HR Department encourages them to pursue their education while they work. Havells also encourage and facilitate regular training through Technical workshops conducted by Company’s overseas collaborators and management workshops by independent consultants. In turn company’s employees are energized into pushing themselves beyond the limits and thus use their potential to the maximum. Training to existing employees is continuously being imparted in-house and through external sources to hone their skills for meeting challenges. Havells always encourages young personnel with their ideas and view. Management is easily accessible to the employees and their problems are attended to promptly. The relation between the management and employee is very cordial. Regular open meeting are conducted in the Company where each and every employee present their views and opinion before the management and others just like a member of a family.

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2004. the human world faced one of the biggest tragedies of all time when Tsunami hit various countries in South East Asia including India. Rajasthan where the Company has its Cable & Wire Division. thus resulting in widespread loss of lives. In the wee hours of 26th December. founded by QRG group. Thailand. property. which goes into different parts of Delhi and provides free medical check-ups and medicines to about 150200 people every day. livelihood and wealth of hundreds of thousands of people across Indonesia. Havells has starting to provide the mid-day meal to children in 3 Schools in Alwar region. Havells tried to help the disaster affected.Social Obligations Serving people with no means is the duty of every well-to-do person or company in India. Health. The Company had contributed Rs. All members of the Havells were overwhelmed by the calamity and came forward to contribute a day’s salary which was matched by the Company in the Prime Ministry’s Relief Fund for the Tsunami Relief Operations. Safety and Environmental policy 21 . The Charitable Trust is running a mobile dispensary. a charitable trust. Sri Lank and Southern India.11 Lacs to QRG Foundation. Havells has also planning to start this activity in other areas especially near the Company’s other units.

greening of surrounding areas in and around factories and beautification of the plant’s vacant premises. The employees of Havells are also made conscious of their responsibilities towards protecting the environment and add its beauty. Havells is concerned not only to comply with only regulatory norms for prevention and control of pollution. CONSERVATION OF ENERGY 22 . but also to go beyond this by adopting clean technologies and improvement in management practices. Havells are in the process of getting ISO 14000 and 18000 approvals for our Domestic Switchgear and Industrial Switchgear plants as a confirmation of our environmental friendly operations taking care of all safety aspects in the working conditions of each person employed in the Company. Directors of Havells have always felt that compliance of end-of-the-pipe effluent and emission standards and attentions is also given for planting of trees.Havells is very much concerned with the health and safety of every person at its factories and offices and is protecting and nurturing the environment.

This shall save energy on account of running the pump from 4 Hours daily to 2.Energy conservation measures taken Havells gives priority to energy conservation. to decrease losses at bends and joints. Havells regularly reviews measures to be taken for energy conservation. lesser power cuts and power fluctuations. Controllers. Screw type Air compressors have been put to replace the old reciprocating air compressors. • A 10 HP jet pump has been replaced by a new and efficient Submersible Pump. The traditional slip ring motors have been replaced by new induction motors. The traditional On-Off Temperature Controllers are replaced with latest P. 11 KV RSEB Lines are replaced by 33 KV RSEB lines. Pipe lines for supply of compressed air to SS Pipe Line of bigger diameter. Electric oven has been replaced by HSD fired oven. Additional Investment and proposals for Energy Conservation 23 . Also new energy saving fans wherever possible have been installed.I. The new heat economizer is placed at the boiler to use the energy from boiler exhaust.1/2 hours • • • • • • • • • All conventional GLS lights at the works have been changed with energy saving CFLs.I. The transparent sheets are used in our new shed roofing to use solar light. with frequency converter drives leading to huge power savings. for better reliability.D. Replacement of G. consumption and its effective utilization. which gives more light and savings of energy.

The Switchgear Unit of Havells is going to replace compressor having capacity of 244 CFM in place of 2 Nos.5 Lacs. By changing the GLS bulbs into CFLs and Tube Lights in production area. • Havells planned to maintain the power factor after introduction of Digital Power factor meters.1. The company will save energy by at least 5%. the company would be able to save Rs.5. Research And Development Policy 24 . with built-in on load tap changeover to achieve proper voltage and avoid extra losses. This will save electricity consumption.3. this will give expected saving of Rs.a.25 Lacs per annum.25 Lacs p. Benefits derived as a result of above • • • Savings of Energy and Electricity consumption hence reduction in electricity bills. • The Switchgear Unit of Havells is going to install One 1000 KVA Transformer. the Company is able to save energy by 75%.5 Lacs to monitor the consumption. 100 each CFM belt drive.55000/. and new transformers worth Rs. due to the low voltage available in the area.The requirement of power is not very large and the position did not warrant any special measures for conservation of energy.3. this will give a saving of Rs. By changing one new Air Compressor. • • Havells decided to purchase one new screw type air compressor having capacity of 200 CFM worth Rs.per month.

T Cable extrusion line.Specific Areas in which R & D carried out by the Havells (i) Import Substitution (a) Project for indigenous manufacturing of Table. (h) Energy efficient range of Ceiling Fans. (j) 380 KVA HSD fired DG set installed for better Noise pollution control and better efficiency. 25 .T. (c) Installation of 3150 mm DRUM TWISTER machine. FPL (36W and 18W CFL) which started its operation in the month of February.S-50) (i) Certification from BIS (Bureau of Indian Standards) has been obtained for 1200 mm & 1400 mm Ceiling Fans. (k) Introduction of micro processor based MCCB upto 250 Amp. (d) Procurement of New 1000 KVA H. Pedestal and Wall Fan has been taken up to reduce dependence on Imports of this range of Fans. (g) Reciprocating Compressors has been replaced by Screw Compressor to achieve Energy conservation. (f) Installation of Vacuum Loaders on H. the first of its kind in the Indian Market was launched in 1200 mm & 1400 mm sweeps (Velocity E.Germany. (Parallel Light Lamp). (ii )Technology up gradation (a) Switchover to HR FR WIRES from normal FR wires (b) Installation of MULTIDRAW FWD machine from Neihoff. Transformer (e) Reconstruction of Modified R & D laboratory.L.L.50 & Fusion E. 2005.S . instead of thermal magnetic design. This shall serve an import substitute and goes with Havells philosophy of making India self-reliant rather a producer for the world market for manufactured goods. (b) Setting up of first plant in India to manufacture P.

(b) More consistency in diameters as well as annealing in copper conductor. (f) Standard colour samples for inspection and manufacturing introduced at various locations i. Life testing of capacitor started. Reduction in rework on various locations. from vendor manufacturing to inhouse manufacturing. continuing with the efforts on import substitution and developing new products helping the company to expand its range of products. (d) Development of HV cable of voltage rating more than 33KV grade. (c) Construction of new HT extrusion line by incorporating C. (d) Introduction of better quality of Varnish for improved reliability of the motor’s stator. (c) Improved quality of Dielectric in HT extrusion line. (g) Implementation of systems based on 5S.e. TQM and Kaizen Benefits derived as a result of above (a) Cost Reduction (b) Usage and Design Improvement (c) Quality Upgradation (d) New Product Introductions (e) Reduction in Scrap generation Future plan of action (a) To continue R & D work for upgradation of technology of the existing products. 26 . to meet market needs and to provide customers delight.V extrusion line. (e) Capacitor endurance testing equipment installed.(iii) Quality Improvement (a) Traditional normal FR WIRES replaced by Heat Resistive Insulation . (b) Introduction of Various new models in Ceiling Fans/ Table / Pedestal / Wall Fans and light duty ventilating fans.C.

Efforts. Havells is constantly in touch with the latest developments in the field of electric/ electronics and accordingly updation in plant and machinery is regularly being reviewed. improvement in manufacturing process. adaptation and innovation. 2. in brief. Company profile 27 . made towards technology absorption. resulting in cost reduction and acceptability of the products in international market. Improvement in quality of the products. Benefits derived as a result of above efforts. Havells is regularly pursuing for up gradation of technology in existing products and development of new products and also adopted the latest developments made by its Collaborators. Adaptation and Innovation 1. Technology Absorption.(e) Capacity enhancement of micro processor based MCCB. grant of ISO 9001:2000 certification etc.

2583904 / 2588182 / 2477666. All Types of Cables. Div. Energy Saving Lamps. Control Gears. Worldwide Above US$100 Million (USD) Web site Year established Sister concerns Branches No. Standard Electricals limited. Busi. Power Cables Worldwide Southeast Asia. Fans. Energy Meter. Crabtree India limited. Africa. 24 13 Above 1000 People Switchgears.havells. Noida-201307 (U. of Plants Number of Employees Products/Services Business Type Industry Focus Geographic Markets Company Markets Annual Sales Range 28 . Fuses.P.: Fax: +91-120 . E-mail: ibd@havells.com http://www. Off. Sector – 59.Company Name Corporate Address HAVELLS INDIA LIMITED E-1.: Fax: +91-11-23916816. E-mail: marketing@havells.). Mid East. Luminaries Manufacturer Circuit Breakers. India Ph: +91-120 – 2477777 Corp.com/ 1958 Havells India limited.com Intl. TTl. Penals. Electrical Plugs & Sockets.

Manufacturing Process & Plant Visit 29 .

All Tested length are cleared for despatch. 5. 2. Condoctor to be tested as per specification. 3.HAVELL'S INDIA LIMITED (CABLE DIVISION) – ALWAR ACSR CONDUCTOR MANUFACTURING PROCESS DESCRIPTION 1. Conductor to be rewounded as per packing length. WIRE DRAWING STRANDING REWINDING TESTING DESPATCH ~ ~ ~ ~ ~ Al Wires to be drawn for required size Required Conductor Size to be Stranded a/w Steel core with Specified Design. 4. 30 .

All Cables are Rewinded on Wooden Drums & Tests Carried-out as required specification. To be done with required specification.HAVELL'S INDIA LIMITED (CABLE DIVISION) – ALWAR WIRE DRAWING STRANDING COND. Insulated & insulation screened ( non metalic part) with required specification in one process through tripple extrusion process.INSULATION & INSULATION SCREENING ( non metalic part) Wires to be drawn for required size Required Conductor Size to be Manufactured with Specified Design. Cores to be screened with cu tape helically as per required specification CORE REWINDING & CURING INSULATION SCREENING ( METALIC PART) LAYING-UP INNER SHEATH ARMOURING OUTER SHEATH REWINDING & TESTING All Rewinded Cores to be arrange together to from a Cable with specified design. 31 . To be done with required specification. SCREENING . Cores to be Rewinded & Cured with specified requirement. To be done with required specification. Conductor to be screened.

3. 2. WIRE DRAWING INSULATION ~ ~ Wires to be drawn for required size Conductor to be Insulated with required specification.HAVELL'S INDIA LIMITED (CABLE DIVISION) – ALWAR CABLE MANUFACTURING PROCESS CHART (WINDING WIRE) 1. COILING & TESTING ~ All Cables are Rewinded & Tests Carried-out as required specification. HAVELL'S INDIA LIMITED (CABLE DIVISION) – ALWAR 32 .

Conductor to be rewounded as per packing length.ACSR CONDUCTOR MANUFACTURING PROCESS DESCRIPTION 1. 3. 4. Condoctor to be tested as per specification. 5. WIRE DRAWING STRANDING REWINDING TESTING DESPATCH ~ ~ ~ ~ ~ Al Wires to be drawn for required size Required Conductor Size to be Stranded a/w Steel core with Specified Design. Plant Profile(ALWAR) 33 . All Tested length are cleared for despatch. 2.

Rajasthan for Power Cables & Wires. TELEFAX facilities are available N. Havells earned the reputation of “ONCE HAVELLS ALWAYS HAVELLS”.: 0144-81601 & 81602 34 . 8 at 90 Kms. Alwar (junction) Delhi Distance from important place: Telephone nos. STD. FAX. Delhi – 163 Kms. Havells Cable Division is now a name to be reckoned with is the leading quality manufacturer of LT XLPE. Alwar city – 12 Kms.Havells India Limited Took over a manufacturing unit at Alwar.024 lines. PVC Insulated Cables and Domestic cables in Rajasthan.H. Nearest national Highway: Nearest Railway Station: Nearest Airport: Infrastructure Facilities: a) Power : b) Telephone: 132 KV GSS is situated at MIA Telephone exchange is situated in MIA with 1. Location : Matsya Industrial area Alwar. Jaipur – 150 Kms.

: Address: 0144-81603 Havells India limited (Cable Division). A-461/462.)-301001-India Product Range: • Cables i. LT PVC/XLPE Power/Control Cables Domestic House Wire/Multicore Flexible Cables Specialty Cables a) Telephone Cables b) Instrumentation Cables PVC INSULATED CABLES 35 . Matsya Industrial are Alwar (Raj. ii.Fax no. iii.

PVC Insulated Telephone Cable.axial Cables. Singhe Core industrial HRFRLS PVC insulated (Life Guard) Copper Conductor (Unsheathed) Wiring Cables 1100 Voltage Grade. Cable for Fixed Wiring 1100 Voltage Grade Single Core industrial ZHLS insulated (Life Guard) Copper Wiring Cables 1100 Voltage Grade. 36 .Range : Single Core Industrial HRFR PVC insulated (Life Line) Copper Conductor (Unsheathed) or Sheathed Flexible . Conductor (Unsheathed) and Sheathed Black 1100 Voltage Grade. Three Core Flat Flexible Cable for Submersible Pump Motors Gas Injected Physical Foamed Polyethylene Jelly Flooded Co. Multicore Round HRFRLS / ZHLS insulated Copper Conductor Cables 1100 Voltage Grade.

Purest insulation to bear thermal and thermo-mechanical and short circuit temperature conditions. due to skin and stresses at continuous normal chemical corrosion.. Sequencial length marking on outer sheath of the cables. Complete protection against most forms of electrolytic and Extruded inner sheath(for XLPE insulated power cable HT). 37 . Over 90%armour coverage of armoured cables.XLPE Power & Control Cable Features : Highly compacted conductors to reduce AC losses which are proximity effect.

Cables Advantages of PVC Cables A non-hygroscopic insulation almost unaffected by moisture. A non-hygroscopic insulation almost unaffected by moisture. The resistance of the XLPE to acids. Non-migration of compound permitting vertical installation. compared to thermoplastic material. A tough and resilient sheath with excellent fire . Advantages of XLPE Cables Higher Current Rating. alkalies is outstanding and is often compensating the adverse environmental influences. Higher Short Circuit Rating. The thermal resistivity of cross-linked material is favourably low. 38 . For a short time it can withstand maximum 130oC and is favourable to endure short circuit stresses. Good ageing characterstics. The excellent mechanical features of the insulation improves the protection against external effects. Not affected by vibration. The low dielectric loss is a significant advantage. the crack resistance is increased. Because of the thermosetting process taking place due the effect of cross linking. It is less sensitive to the setting of the network protection. Complete protection against most forms of electrolytic and chemical corrosion. Due to the chemical cross-linking internal stresses are reduced.resisting qualities. Longer Service Life. Consequently the material is less sensitive during manufacturing process to the setting of the cooling gradient.

EXISTING MARKETING STRATEGIES 39 .

Company’s vision . 2. Dainik Jagran. 1. Buyers from all over India visit the fair and place orders) will also help increase its client base. The companies who are in power distribution sector and who has requirement of switchgears can contact the head office mentioned in advertisement. quality policy & address of corporate offices will also be mentioned in the catalogue. goals. quality policy . 3.) will help company increase there client base. Participation in technical fairs and exhibitions – participation in technical fairs and exhibitions like ELECRAMA (it’s an electrical exhibition organized by IEEMA every year in which companies from all over India participate and advertise there products.NEW MARKETING STRATEGIES Marketing strategies which can be used in future by the company to increase its client base and increase its sales. Advertisement will contain the information about the products manufactured . 40 . Advertisement in newspapers & magazines – advertisements in newspapers ( Times of India. Designing of catalogue for the company .potential Clients or the companies dealing in power distribution sector can be searched from internet. Electronics for you etc. certifications and approvals from the government.a four page catalogue can be designed for the company which will contain all the products manufactured by the company along with there technical specifications. mission . Catalogues can be send to the companies who are in power distribution sector and who can be potential clients of the company. 4. Searching new clients and sending Introductory letters . Punjab Kesri) and Magazines (Electrical Today . Hindustan Times. Introductory letters along with company catalogue can be send to these companies. We can expect orders from these companies in future.

com www.punebusinessdirectory. Example : www.tradeindia.5. E. employee strength. Buyers can search sellers according to product and place orders to the company.. Company can give advertisement banners which can be hyperlinked to company website. In E-marketing sites .indianyellowpages.indiamart.D. email I. 41 .com www.company can also search clients on Internet on B2B (Business to Business) buying & selling sites.Marketing of company – company can advertise through online B2B (Business to Business) marketing sites. Online searching of buyers . clients . marketing offices. product catalogue etc. addresses of corporate office. companies can give details about there products.com www. weekly checking of B2B sites can help in identification of buyers who are interested in purchase of products manufactured by our company.com 6.

New Clients List Clients Bharti Airtel Limited Airport Authority of India Ansal DLF Limited Delhi Metro Rail Corporation Eros Group ICICI Prudential Idea Infosys LT Maha Genco Parsvnath Reliance Telecom Reliance Industries Limited TATA Consultancy Services 42 .

Unitech Vodafone W.B. Power Corporation Cafe Coffee Day Apgenco BHEL BPTP BRP BSNL Chandigarh Police Concor DELPHI AREVA Indian Railways Mumbai Municipal DDA Air India Apollo Cancer Hospital 43 .

Gas Authority of India GVR Electro Techniques 44 . Ltd. Eastern Railway Eicher Tractor Ltd.W.D. Bharat Heavy Electricals Ltd.P. Sail C. Nuclear Power Corpn. Flex Industries Ltd. Canara Bank Best System Powergear Control Devices Diebold Systems Pvt.Avon Cranes Ltd. Ltd.

Ashok Leyland Ltd. Metro Rail Mindspace Rail Coach Factory North Eastern Railways Rado Industries Ltd. Ltd.Hindalco Maruti Udyog Ltd. Tal Bros. Bharat Aluminium Co.H. Tisco DRDO Atul Auto Ltd. 45 . NTPC Permanent Magnet Ltd Q.

L.D. HCl Highway Cycle Ltd.P. Ltd.C.F Indian Institute of Technology Indian Oil Corporation 46 . The Hindu E.P.Australia Government Bharat Coking Coal Vizag Steel Plant BMC Vishal Retail Pvt. H. (Hero Group) Hindustan Lever Ltd. Housing Society Reliance Energy Ltd.C.P. I.

E. 47 .S. Maharashtra State Electricity Board Maheshwari Electrical Mfrs. M. Pvt.Integral Coach Factory Kirloskar Brothers Ltd. Ltd. Mahindra & Mahindra Ltd. Raj Industries Nest Foundation Northern Coalfields Ltd.

marketing and technical support along with services to meet the challenging requirements of the modern day customer. China. Nigeria and distribution networks in all major countries. IBD caters it’s international clientele spread over 51 countries with offices in Dubai. Despite the intense competition in the global electrical industry.International Business QRG’s International Business Division ‘IBD’ is a dynamic team of professionals who are committed to fulfill the aspirations of the organization in the international markets. Havells recorded a three times growth of 8 million USD in the previous year and targets to cross 22 million USD in the current year. 48 . This team provides specialized sales.

Costa Rica (1) 49 . Shipley. Kochi Manufacturing and Development Centres Europe and Africa Erlangen. Newhaven. Tienen. Indore. Kanpur South : Bangalore. Inhedo. San Jose. Delhi. Chennai. Ranchi West : Ahmedabad. Mumbai. Guwahati. Kairouan. Haryana. The Netherlands. Brazil. Kolkata. China. Bogota. Dehradun. Tunisia. Jaipur. Raipur North : Chandigar. Hyderabad. Nagpur. Coimbatore. Etienne. France. Dubai Havells Branch Offices East : Bhubaneshwar. UK Haarlem. Columbia.Havells Branch Offices Havells International Offices Distribution (22) Manufacturing & Development (10) Sylvania Lighting Headquarters (frankfurt) Havells International Offices Nigeria. Germany. St. UK. Latam. Belgium. Pune.

employees and customers. Dealers form the core of the company and thanks to a well organized distribution network of over 2500 dealers and more than 30000 retail outlets in India the company is able to meet its customers demand. thus paving the way for unparalleled future growth.Dealer's Network QRG's legendary customer focus empowers its people to build sturdy and lasting relationships with its business partners. 50 .

51 .

High price products High volume. low price products Controlled growth Rapid growth Mature & high growth business High margin business Standard Products Customized Products Design to cost MASS Marketing Design to performance NICHE Marketing 52 .COMPARATIVE ANALYSIS STRATEGIC PLANNING SYSTEM Havells India Limited Finolex Cables Limited Long term planning Short term planning Longer PLC Shorter PLC High value.

BUDGETING SYSTEM Havells India Limited Finolex Cables Limited Conservative Aggressive Fund for small and attractive locations Fund for large and low cost locations Less emphasis on cost cutting More emphasis on cost cutting Feature and quality driven Cost driven Margin of safety Tight ship 53 .

REPORTING SYSTEM Havells India Limited Finolex Cables Limited Limited vertical integration Vertical integration Taller structure Flatter structure High level of MIS networking Average level of MIS networking 54 .

PERFORMANCE EVALUATION SYSTEM Havells India Limited Finolex Cables Limited Difficult Easy Frequent and repetitive evaluation Occasional evaluation 55 .

SWOT ANALYSIS 56 .

Strong management. 57 . Self manufacturing of product.SWOT ANALYSIS STRENGTHS • • • • • • • • • • • • • • • • High Brand Equity Quality Products and Services Large Product Range Strong marketing Network Mature and High growth Business Strong Market Value Strong International Business Department High level of MIS Networking Excellent Execution Proactive Innovation Listed in the BSE and NSE High growth rate (100%). Full project execution facility Availability of capital.

00.000 MW is envisaged. Less effective domestic marketing strategies as compare to International marketing strategies. we need to extend our product line.WEAKNESSES • • • • • Vision and Mission are not mentioned by company No advertisement through media Small product range in Cable and wire segment as compare to finolex The product line is small. OPPORTUNITIES • • Large no.000 MW. entailing huge investment opportunities in distribution sector • Providing access for electricity to 7.8 crore rural households in five years 58 . of potential clients The Government of India has an ambitious mission of ‘POWER FOR ALL BY 2012’. • • The LV switchgear industry has shown excellent growth (almost 50%).14. Consistent improvements in product quality and inner urge to achieve a “world class” status have created increased demand for Indian electrical products in the international market • A total capacity addition of around 70.000 MW by 2012 from the present level of 1. This mission would require that our installed generation capacity should be at least 2.

the rate of growth of power supply needs to be over 10 % annually. The new programme involves providing access for electricity to 7. It is expected that demand will grow to 782 billion Kwh by 2006-07 and by the end of 11th Plan (2007-2012). a total capacity addition of around 70. The 4% special CV duty. there are very large Investment opportunities exists in domestic international market . State governments have agreed to allow the gradual entry of the private sector in distribution Since independence so far only about 44% rural households could be given access to electricity and more than one lakh villages are still to be electrified. For Havells. which was imposed last year only on ITA goods and their parts/components. Manufacturers will be able to take credit of this additional duty for payment of excise duty on their finished products. In order to support a rate of growth of GDP of around 7 % per annum.000 MW is envisaged. 59 . 1975. • Indian manufacturers expect to get advantage by testing the equipments in NABL Accredited Laboratories so that re-testing may not be needed in the other countries covered under mutual recognition agreement for testing THREATS  Customs duty of 5% has been imposed on iron and steel melting scrap. the rate of growth of power supply needs to be over 10 % annually. This additional duty will not be included in the assessable value for levy of education cess on imported goods. under section 3(5) of the Customs Tariff Act.8 crore rural households in five years.• • In order to support a rate of growth of GDP of around 7 % per annum. It will apply to both agricultural and industrial products. has been extended in general to all imports. entailing huge investment opportunities in distribution sector.

 The company is facing increasing pressure on its margins. as rising input costs have not been completely passed on to end consumers.500 per tonne. which may put pressure on the margins. Copper constitutes almost 40% of the total cost of production of electric equipment. 60 . SAIL is believed to have hiked prices by 7% between Rs 800 per tonne to Rs 2. where it would have excise benefit through which it would be able to take on the unorganized sector more efficiently.000 per tonne. but now it has adopted a new tack: the ministry has strongly recommended 100% FDI in trading of electricity through the automatic approval route  Increase in the prices of raw materials  Entry of big players in the market. the company is able to pass on the incremental cost though with a time lag. As the unorganized sector does not pay excise. The company is venturing into capacitors and motors.000 per tonne for various grades of steel. The prices of these metals are currently on an upturn.  The power ministry's record in attracting foreign investors in the power trading business has been shocking. However. Rise in steel and aluminium prices: Hindalco has announced a hike of Rs 3. Ispat Industries increased prices by Rs 1. Delay in acquisition in the European markets could also stifle its expansion plans in European market  The company’s principal inputs are aluminium and copper. the company has set up plant in Baddi.  The domestic market for consumer electric products is highly competitive with presence of unorganized sector. though these sectors will provide sales growth but are low margin business with higher competition.

This additional duty will not be included in the assessable value for levy of education cess on imported goods. SAIL is believed to have hiked prices by 7% between Rs 800 per tonne to Rs 2.000 per tonne for various grades of steel. 61 . Ispat Industries increased prices by Rs 1. but now it has adopted a new tack: the ministry has strongly recommended 100% FDI in trading of electricity through the automatic approval route  Increase in the prices of raw materials  Entry of big players in the market. It will apply to both agricultural and industrial products.ETOP ANALYSIS Threats  Customs duty of 5% has been imposed on iron and steel melting scrap. under section 3(5) of the Customs Tariff Act. Manufacturers will be able to take credit of this additional duty for payment of excise duty on their finished products.500 per tonne.000 per tonne.  Rise in steel and aluminium prices: Hindalco has announced a hike of Rs 3.  The power ministry's record in attracting foreign investors in the power trading business has been shocking. has been extended in general to all imports. 1975. The 4% special CV duty. which was imposed last year only on ITA goods and their parts/components.

The company is venturing into capacitors and motors. The LV switchgear industry has shown excellent growth (almost 50%). Indian electrical industry has registered about 19. which may put pressure on the margins. Delay in acquisition in the European markets could also stifle its expansion plans in European market  The company’s principal inputs are aluminium and copper. However.3% growth the year 62 . Copper constitutes almost 40% of the total cost of production of electric equipment. as rising input costs have not been completely passed on to end consumers. is around Rs 3100 crores. the company is able to pass on the incremental cost though with a time lag. where it would have excise benefit through which it would be able to take on the unorganized sector more efficiently. the company has set up plant in Baddi.  The domestic market for consumer electric products is highly competitive with presence of unorganized sector. though these sectors will provide sales growth but are low margin business with higher competition. As the unorganized sector does not pay excise. not including domestic switches. Opportunities  Havells mainly depends on it’s MCB’s and Switchgear segment and It is estimated that the present size of the switchgear market. The prices of these metals are currently on an upturn. The company is facing increasing pressure on its margins.

State governments have agreed to allow the gradual entry of the private sector in distribution Since independence so far only about 44% rural households could be given access to electricity and more than one lakh villages are still to be electrified. a total capacity addition of around 70. entailing huge investment opportunities in distribution sector Investment opportunities It is expected that demand will grow to 782 billion Kwh by 2006-07 and by the end of 11th Plan (2007-2012). of potential clients  A total capacity addition of around 70.8 crore rural households in five years. The new programme involves providing access for electricity to 7. 63 .000 MW is envisaged. Continuous handsome growth for this sector for at least next five years.000 MW is envisaged.  Consistent improvements in product quality and inner urge to achieve a “world class” status have created increased demand for Indian electrical products in the international market  Indian manufacturers expect to get advantage by testing the equipments in NABL Accredited Laboratories so that re-testing may not be needed in the other countries covered under mutual recognition agreement for testing  Large no. entailing huge investment opportunities in distribution sector.2004-05 as compared to the same period for the year 2003-04.

Membership of industry associations (ex. NEW MARKETING STRATEGIES Advertisement in newspapers & magazines The companies who are in power distribution sector and who has requirement of switchgears can contact the head office mentioned in advertisement. 64 . IEEMA) The company will be listed on the official website as a member of IEEMA . the rate of growth of power supply needs to be over 10 % annually. from the database of IEEMA the companies which are in power distribution sector can get the information about Ultima Switchgears. Searching new clients and sending Introductory letters Potential Clients or the companies dealing in power distribution sector can be searched from internet.In order to support a rate of growth of GDP of around 7 % per annum.

Marketing of company Company can advertise through online B2B (Business to Business) marketing sites. clients . marketing offices. product catalogue etc Online searching of buyers Company can also search clients on Internet on B2B (Business to Business) buying & selling sites. companies can give details about there products.E.D. email I. addresses of corporate office.. In E-marketing sites . 65 . employee strength.

at the same time. which has assisted the company to leverage the technical expertise and developing quality products in the electrical products segment. Havell’s has entered manufacturing alliances with several leading electrical companies such as Electrium. etc. DZG. Havell’s has efficiently leveraged alliances to gain an entry into global markets.. thereby facilitating sharing of technology.Factors for Success Strategic Alliances The company has formed strategic alliances and partnerships with many leading players operating in the end-to-end solutions in the power distribution equipment industry. developing a strong product portfolio to capture them. It has developed a good brand name 66 . The company has a skilled workforce that works on its R&D projects. Geyer AG. Leading the Way through Innovation Havell’s has focused on research and development to produce novel products. It has also entered into alliances with several companies. The company has developed efficient partnerships to increase its market penetration in the EU. reducing cost and upgrading the quality of its products.

The company has plans to increase its brand presence and reach in the EU through strong acquisitions. Expansion Plans of Havells Globally  It had plans to open four new offices with two each in Far East Asia and in West Asia and North Africa region. It has also initiated various segment-wise growth plans to drive growth in its overall operations. Dhaka and Dubai.  As a part of its growth strategy. Havell’s also plans to increase its capacity to ward off cost pressures and reduce development costs. Havell’s is taking initiatives to tap potential markets in the EU. Havell’s has plans to diversify its product portfolio by venturing into the electrical motors and power capacitors space. With four international marketing hubs in London.by introducing innovative products in the market. It has plans to expand its operations in the EU in-organically and enhance its international presence. 67 . The Company has developed a strong brand presence through alliances with and the acquisition of leading electrical equipment manufacturers in the region. The company expects to increase its exports by approximately 100 per cent. The company has identified the housing and power sectors as future growth drivers and plans to tap these spheres. the company is targeting exports in a big way. Sri Lanka. which has enabled it to penetrate the market. It also aims to leverage its established brand presence in these segments.

has announced the completion of its overseas acquisition of SLI Sylvania. The due diligence for this acquisition is still is process. The corporate name of SLI Sylvania group entities will change immediately to Havell’s Sylvania. This is Havell's India’s first overseas acquisition and it comes after three months of intense deliberations with a number of European companies. This landmark 68 . will own 100% of the shares of the SLI Sylvania companies. a Dutch subsidiary of Havell’s. a leading global designer and provider of lighting systems for lamps and fixtures. With this transaction Havell’s has secured full control of the $594mn SLI Sylvania and rights* to its enviable portfolio of brands like Sylvania. Claude and Linolite–Sylvania. Havells currently is the lead supplier enjoying a 33 per cent market share in switchgear OEM segment.Milestones in International Business 1) Havells Acquires Greek Company Havells India Ltd. After completion. 3) Havells India Completes $300mn Acquisition of SLI Sylvania Company to be renamed Havell’s Sylvania Havell’s India Ltd. this acquisition will open up marketing and distribution networks for South-East Europe. Luminance. has got the approval from its Board of Directors to acquire a Greek Company for an amount close to Euros 10 Million. Concord: Marlin. Havell’s Netherlands BV. 2) Havells India currently has its own marketing and distribution office in UK.

Havell’s had announced in March this year. CEO.2mn. and Mark Becker. target should have adequate scale b) Brand: Well recognized brand with leading position in core markets c) Markets: Key European markets and/or Emerging growth markets such as Latin America/Eastern Europe/ Africa 69 . with a focus on global growth synergies. The acquisition has been financed jointly by Barclays Bank. COO and CFO. Latin America and Africa with employee strength of more than 4000. Latin American and other developed western markets but also to launch Havell’s Sylvania throughout India.acquisition provides Havell’s with the opportunity not only to expand its product portfolio in the European. that it would acquire SLI Sylvania for $300mn thus taking its revenues past the $1 bn mark. Integration activities are currently underway between both organizations. SLI Sylvania had reported 2006 revenues of US$594mn and a normalized EBIDTA of US$ 41. International Acquisition criteria of Havells  Havells has been looking for the optimal acquisition opportunity for the last few years  Criteria for acquisition laid out include a) Scale: Given required management bandwidth for integration. headed by Paul Griswold. State Bank of India and Bank of India. This is the largest overseas acquisition by an Indian Electrical company. Sylvania is one of the most globally recognized brands for over a century in the electrical industry. SLI Sylvania has 10 manufacturing plants located across Europe. The Havell’s Sylvania headquarters is based in Frankfurt and the management team is continue intact under Havell’s.

d) Distribution : Strong distribution network with ability to add Havells product to the basket (Electrical distributors/ Installers) e) Products: Segments where Havells has adequate domain knowledge and ability to synergize f) Management: Competent management team with a globalization view. 70 .

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