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Regulation, Scheme & Syllabus i. Introduction The MBA(Full time/ Part time) Degree programme of the University of Kerala is designed to orient talented young people in Business management and to encourage the development of their entrepreneurial capabilities in the light of the liberalised and competitive economic and business environment. An in depth knowledge of the basics of business administration and management will help them to take up important assignments in business and also to undertake entrepreneurial projects. ii. Course Duration MBA (Full time/ Part time) programme of the University of Kerala shall be completed in 2 years consisting of four semesters. Each semester shall consist of 16 Instructional weeks of 5 days each of 5 hours per day. iii. Eligibility for Admission The eligibility for admission to M.B.A (Full time/ Part time) degree course under the University of Kerala is a pass with 50% marks in aggregate in the degree examination declared by the University of Kerala as equivalent thereto. In case of MBA (PT), the applicants should have a minimum of two years of work experience. The MBA (FT) applicants need to have a valid MAT score (approximated to 80%), GD and interview (approximated to 20%) to be completed for being eligible for admission. iv. Admission Procedure The students need to apply to the respective institutions based on the MAT score and they will have to undergo group discussion and interview to qualify for admission. There will be an university representative in the board of interview and group discussion, v. Requirement of Attendance and Progress A candidate will be permitted to register and appear for the examination at the end of each semester only if: He/She has secured not less than 75% of attendance in each subject, in each semester.
His/Her progress is satisfactory in the continuous assessment in each subject and His/Her conduct has been satisfactory.
vi. Examination and Results 1. Regular Semester Examinations for three hours duration will be conducted for all
subjects at the end of each semester by the University. The University will issue the semester mark list, after each semester examination and final consolidated mark list showing the marks scored in all the four semesters after the successful completion of the MBA ( Full time/ Part time) Degree programme. 2. For each course, the end semester examination will have 60 marks while internal
assessment will have 40. Thus the total marks for each course shall be 100. 3. (a) The distribution of internal assessment marks will be: Periodical tests (Subject to minimum of three tests for each course) (b) (c) (d) Assignments/ Case analysis Seminar & Discussion Class Participation and attendance Total 4. : : : : : 15 Marks 10 10 5 ” ” ”
A systematic record for the award of internal assessment marks shall be
maintained in the department signed by the faculty member concerned and counter signed by the Head of the Department/Institution. 5. Semester examinations for MBA (Full time/ Part time) degree course for each
subject shall be conducted once in a year. 7. Candidates for MBA (Full time/ Part time) Programme shall be eligible to undergo
the course of study in the next semester and take the examinations of that semester, irrespective of the results of the examination of the previous semester provided they have completed all the formalities of attendance, payment of all fees due to the University and registration for the examination in the earlier semester. However, a candidate who has failed in any course shall be given a maximum of two additional chances for securing a pass in the course. 2
vii.Time Limit for the Completion of Programme A candidate shall be required to complete the programme within a period of five years after joining the programme. viii.Classification of Successful Candidates A. A candidate who secures not less than 50% in the written examination of a paper
subject to a minimum of 50 % of the aggregate of internal assessment and written examination together of a paper will be declared to have passed the examination. B. The division of pass will be based on the aggregate marks of all the continuous
assessment and university examinations in the four semesters put together. 1. Candidates who have secured 50%marks and above but below 60% of total marks for all papers in four semester examinations shall be declared to have passed in second class. 2. Candidates who obtain 60% marks and above but less 75% total marks for all papers in four semester examinations shall be declared to have passed in First Class and 3. Candidates who obtain 75% and above of the total marks for all papers in four semester examinations in first attempt shall be declared to have passed in First class with distinction. ix. Project Report During the fourth semester, every student of MBA (Full time/ Part time) programme is required to undertake a project work of problem centred nature under the guidance and supervision of a member of the faculty and the report on the same has to be submitted before the commencement of the fourth semester university examination. The contact hours required for the completion of the project work is notionally fixed at 160 hours distributed over a continuous period of two months. Students shall be deputed for the project work immediately after the completion of the fourth semester class works. The project work and Report will be evaluated for 200 marks. There will be external valuation for the project work and report. The external evaluation for 200 marks will be conducted by examiners duly appointed by the University for the purpose. 50 marks will be awarded for viva voce and 150 marks for the project totalling to 200 marks.
x. Comprehensive viva voce: The students will have to attend a comprehensive viva voce examination for 100 marks. The University will decide among the external examiners and constitute a board for conducting the comprehensive viva voce examination along with project viva voce examination. If any candidate secures less than 50 marks in the comprehensive viva voce examination, he/she needs to attend the same during the next year. He/she will be given a total of three chances to clear the same.
MBA (FULL TIME/ PART TIME) STRUCTURE OF THE PROGRAMME:
II SEMESTER: MBA201 RESEARCH METHODS FOR MANAGERS MBA202 OPERATIONS RESEARCH MBA203 BUSINESS COMMUNICATION MBA204 HUMAN RESOURCE MANAGEMENT MBA205 FINANCIAL MANAGEMENT MBA206 MARKETING MANAGEMENT MBA207BUSINESS ETHICS AND CORPORATE GOVERNANCE MBA 208 SUMMER CAMP AT COLLEGES: SOFT SKILLS TRAINING ( 20 DAYS) III SEMESTER: IV SEMESTER: MBA301 ENVIRONMENTAL MANAGEMENT MBA 401 STRATEGIC MANAGEMENT MBA302 MANAGEMENT INFORMATION MBA402ENTREPRENEURSHIP DEVELOPMENT SYSTEMS MBA303 LAWS FOR BUSINESS MBA 403 ELECTIVE-VI MBA304 ELECTIVE-I MBA 404 ELECTIVE-VII MBA305 ELECTIVE-II MBA 405 ELECTIVE-VIII MBA 406 PROJECT MBA306 ELECTIVE-III MBA307 ELECTIVE-IV MBA 407 COMPREHENSIVE VIVA VOCE MBA308 ELECTIVE-V
I SEMESTER: MBA101 MANAGEMENT THEORY AND PRACTICE MBA102 ORGANISATIONAL BEHAVIOUR MBA103 ACCOUNTING FOR MANAGERS MBA104 QUANTITATIVE TECHNIQUES MBA105 BUSINESS ENVIORNMENT MBA106 MANAGERIAL ECONOMICS MBA107 OPERATIONS MANAGEMENT
The break up of the semester wise programme is:
I SEMESTER: MBA101 MANAGEMENT THEORY AND PRACTICE MBA102 ORGANISATIONAL BEHAVIOUR MBA103 ACCOUNTING FOR MANAGERS MBA104 QUANTITATIVE TECHNIQUES MBA105 BUSINESS ENVIORNMENT MBA106 MANAGERIAL ECONOMICS MBA107 OPERATIONS MANAGEMENT TOTAL II SEMESTER: MBA201 RESEARCH METHODS FOR MANAGERS MBA202 OPERATIONS RESEARCH MBA203 BUSINESS COMMUNICATION MBA204 HUMAN RESOURCE MANAGEMENT MBA205 FINANCIAL MANAGEMENT MBA206 MARKETING MANAGEMENT MBA207 BUSINESS ETHICS AND CORPORATE GOVERNANCE TOTAL Evaluation during the summer break: MBA 208 SOFT SKILLS TRAINING III SEMESTER: CA 40 40 40 40 40 40 40 280 UNIVERSITY TOTAL EXAM 60 100 60 100 60 100 60 100 60 100 60 100 60 100 420 700 40 40 40 40 40 40 40 280 40 CA 60 60 60 60 60 60 60 420 60 100 100 100 100 100 100 100 700 100 UNIVERSITY TOTAL EXAM 60 60 60 60 60 60 60 60 480 100 100 100 100 100 100 100 100 800 MBA301 ENVIRONMENTAL MANAGEMENT MBA302 MANAGEMENT INFORMATION SYSTEMS MBA303 LAWS FOR BUSINESS MBA304 ELECTIVE-I MBA305 ELECTIVE-II MBA306 ELECTIVE-III MBA307 ELECTIVE-IV MBA308 ELECTIVE-V TOTAL IV SEMESTER: MBA 401 STRATEGIC MANAGEMENT MBA 402 ENTREPRENEURSHIP DEVELOPMENT MBA 403 ELECTIVE-VI MBA 404 ELECTIVE-VII MBA 405 ELECTIVE-VIII MBA 406 PROJECT MBA 407 COMPREHENSIVE VIVA VOCE TOTAL COMPREHENSIVE TOTAL 40 40 40 40 40 40 40 40 320 40 40 40 40 40 200 1120 60 60 60 60 60 150 50 500 1880 100 100 100 100 100 150 50 700 3000 5 .
Challenges to the Rational Model. Levels of planning .The Planning Process. Organising: Nature of organizing. the Mckinsey 7-S Framework.the Challenges of Management . William Ouchi's Theory Z). staffing – delegation. managerial roles and functions. Unit I Introduction: Management – definitions.Decision Making: Problem and Opportunity finding.responsive organizations –Global organizing.Corporate Social responsibility.Decision making practices abroad. the Systems Approach. Human Relations (Elton Mayo.control as a feedback system – Feed Forward Control – Requirements for effective control – control techniques – Overall controls and preventive controls – Global controlling. the Rational Model of Decision Making. – Planning practices in USA. External environment – Managing people and organizations in the context of New Era. Planning: Nature of planning. types of planning. Improving the Effectiveness of Decision Making Tools and Techniques. Perspectives on Management: Scientific Management (Fredrick W.Administration vs Management. Japan and China. Role of Boards and Committees in Decision Making . organization levels and span of management – Factors determining span . Steps in planning. Unit II Unit III Unit IV Unit V 6 . Controlling: Basic control process. types of managers. the Contingency Approach. line and staff concepts.Organisational design and structure –departmentation. Science or Art? .Taylor.MBA101 MANAGEMENT THEORY AND PRACTICE The objective of this course is to provide a fundamental exposure to the students on the theories in management and practice by contemporary executives with international perspectives.Managing for competitive advantage . Frank and Lillian Gilbreth). the nature of Managerial Decision Making. decentralization and recentralisation of authority . Douglas Mc Gregor's Theory X and Theory Y.Managerial Ethics.
Johari Window .Channels of communication.power statics and strategies .Developing a comprehensive and holistic of OB.Development and use of criteria and predictors.Developing negotiating skills.Contemporary applications and challenges of OB .Theories of motivation: Content theories .Reasoning and problem solving Factors affecting decision making . Attention and perception: Factors affecting and perception .Job satisfaction .patterns of organizational design . predicting and controlling human behaviour and performance in the organisational content and to develop the basic human relations skills in the prospective manager. Unit I Introduction: Definition of OB . norms. Communication: Communication process .Learning theories .Development of groups .Heuristics .Levels of analysis.Measuring personality typology Applications in organizations. Organizational change and development: Forces of change . Beliefs.Emotional intelligence.conflict process . Power and Politics: Definition . Attitudes . Conflicts: Different views of conflict .Theories values. Unit II Unit III Unit IV Unit V 7 .Anxiety and depression . Emotions: Characteristics of emotions Causes of emotions .Stress management techniques . Behaviouristic framework.Group decision making .Applications. Cognitive framework .Contributing disciplines to the understanding of OB . Organizational Culture: Nature and definition .Levels of conflict resolution strategies .Applications in organizational setting.Theoretical perspectives of human behaviour psycho-analytic framework. organise and apply information for diagnosing.Behaviour modification and its organizational application.MBA102 ORGANISATIONAL BEHAVIOUR The objective of this course is to equip the students with an essential knowledge base on behavioural dynamics of organizations with necessary models.Transactional analysis .Roles. Decision Making: Decision making models .Bases of power .Social perception Impression formation and management strategies . Learning: Definition .Leaders vs.aggression .Job stress . and status . performance outcomes.barriers to effective communication Improving interpersonal and organizational communication. Personality: Definition .Creativity in decision making .contemporary approaches. Social learning framework.Leadership development.Factors affecting communication .Methods of Collecting behavioural data .Teams . tools and techniques to gather.Leadership roles and skills .Historical evolution of OB . Organizational structure and design: Principles of organizational design . Managers .Negotiation .planned change model Organizational Development.Leadership theories and models . Leadership: Definition .Resistance to change .Effects of organizational culture on employee performance Developing and maintaining organizational culture.process theories .Ethics in decision making. Interpersonal dynamics: Developing interpersonal awareness .group structure . Groups: Definition and classification of groups .Developing high performance teams.Empathy and Assertiveness. Motivation: Definition .political implications of power.
Standard Costing and Variance Analysis. Types (methods) of Costing. bad debts and providing for doubtful debts. The analysis of financial statements.revenue recognition. Allocation of Costs. rules of book keeping and books of accounts – Double Entry book keeping. discounts . Ratios and their uses. The structure and contents of financial statements .The profit and loss account and the Balance Sheet. Financial Accounting transactions. control and budgeting. cost determination. primary and secondary books of accounts. contingencies. prior year expenses etc. Financial Accounting rules. Funds Flow analysis. using ratios to understand the financial status and performance of an organization. journalising. Unit II Unit III Unit IV Unit V 8 . concepts and conventions. Activity Based Costing. Full and Direct Costing. depreciation. closing inventories and their valuation.MBA103 ACCOUNTING FOR MANAGERS The objective of the course is to familiarize the students with the financial accounting system which processes transactions to generate financial statements through the book keeping mechanism and to enable the students to understand the financial status and performance of the business enterprises on the basis of an analysis of the financial statements. accrual principle. Cost accounting and its purposes. Inter firm comparisons and Trend analysis. Relevant costs for decision making . the process of recording. Classification of Costs and their uses. use and role. Cost centres.Break Even and cost volume profit analysis. Types of ratios and their meaning. Budgeting. It also seeks to develop students analytical and interpretative skills in the use of management and cost accounting information in decision making. The need for adjusting entries . Unit I Introduction to Financial Accounting – Purpose. Joint products and by-products.
Skewness : Karl Pearson's and moment measures of skewness. Probability : Concept of random experiment : outcomes.Median . Statistical methods-I: Large sample tests.Calculus : Concepts of limit and continuity. F and χ2. Secondary Data. proportion and equality of proportions. Calculus and Probability: Matrix : Concept of matrix : types of matrices Square matrix.MBA104 QUANTITATIVE TECHNIQUES The objective of this course is to equip the students with different statistical techniques tc summarize.combined mean . sample space. Unit III. Probability Distributions: Random variable. Kurtosis : moment measures of kurtosis : Problems related to management application. equality of means. Small sample tests : Tests for mean. Cramers and Gauss Jordan methods) Problems to management application. Permutations and Combinations : Concepts only (to apply it in probability and distributions). 9 Unit II. Addition rule: Conditional probability : Multiplication theorem Bayer's theorem : Problem solving with these concepts. Diagonal matrix. Descriptive Statistics: Descriptive statistics : Data : Primary Data. Poisson and Normal Problems in Management Application. . Also the students should familiarize to solve statistical problems using computer packages like SPSS. differentiation and integration of simple algebraic functions : Applications in Management (Problems).Binomial. Marginal and Conditional distributions (Concepts only) : Concept of correlation . Zero matrix and symmetric matrix : Addition Subtraction and multiplication of matrices : determinants : inverse of a matrix : Solving homogeneous linear equations (Gauss Jordan methods) : Solving non homogeneous equations (Matrix inverse. which are essential for decision making. Analysis of variance : One way ANOVA and Two way ANOVA Problems in Management Application. probability density function. Unit I. Sampling Theory and Basic Concepts in Statistical Inference: Sampling : Probability sampling and non-probability sampling : Sampling errors and non sampling errors : Methods of sampling : Simple random sampling . equality of means.Quartile deviation -. Karl Pearson's coefficient of correlation .Convenient / judgement sampling. Unit IV Unit V.Mode Measures of dispersion : Variance /standard deviation . Summarisation of data. Statistical methods-II: Correlation and Regression : Bivariate cases . t. events disjoint events : Definitions probability (classical. measures of central tendency : Arithmetic Mean Weighted mean . Scalar matrix. Trend analysis. Estimator. standard distributions . Matrix Algebra. Moments (first 4 moments only). Point and interval estimates (concepts only). identity matrix.Stratified sampling . Tests for mean of a population. Chi-square test for association. Inference : Concept of statistical Sampling distributions.Systematic sampling .C-oefficient of variation. Applications in management (Problems) -Time Series Analysis : Components of time series : Smoothing techniques : Moving average. equality of means of paired observations. Spearman's rank correlation coefficient . frequency and axiomatic). Simple linear regression . analyse the interpret data. Concepts of statistical hypothesis and testing of hypothesis. Exponential smoothing.Cluster Sampling .
NSE and BSE Economic Environment & Business: an analysis of overall development strategy pursed since independence .Globalisation Privatisation . The course seeks to examine the interaction between the economy.Environmental awareness and scanning for business planning.Import policy . The growth and development of public sector enterprises . .Agriculture. Unit III Unit IV Unit V 10 . IFCI. Role. SIDBI.MBA105 BUSINESS ENVIORNMENT This course seeks to sensitize the students to the broader socio-political and economic environment within which they will operate as managers. National Income .social change and development .WTO.Trends in foreign participation in Indian business-Industrial PolicyExport .Components -Mutual FundsCapital Market: Development Banks.Economic effects of technology .policy. TRIPS.Social consequences of technological change . Unit I Unit II Business Environment: Concept. methods of measurement Indicators of development. significance and factors .Indian society .institutions : IDBI.social & cultural factor Inter-face between society and management . Political Environment of Business : Business .Significance of growing middle class .New areas of growth .Choice of Technologies Appropriate technology.Management’s responsibility for technological change.public policy formulation . Strategies followed by business influencing public policies. Trade scenario.Role of Manager in the social context. TRIMS.Money market .government interface .Implications for Business.Concepts.Demographic trend and social structure in India . structure and performance of various sectors Impact of globalisation.SEBI : OTCEI.Environment influence on business . Service sectors .Technological Environment and its implications to business .New Technologies . polity and society in historical perspective and enable the students to be more effective managers. etc.structural changes in the economy . Human and physical Infra-structure for industrial development. Industry. Social Environment of Business .Indian financial system. IPR.
Exports.pricing under Oligopoly . Budget and Taxation . Investments. Selective Credit Controls Exchange Rate Management . employment and interest rate . Liquidity preference.pricing under perfect competition competitive equilibrium and economic efficiency . Monetary Theory and practice Quantity theory of money .Consumption.Demand Analysis .monopolist’s output decision .Aggregate Demand and Supply . CRR. tools and techniques of economics and their application to various areas of corporate decision making.pricing under monopoly .Role of Managerial Economist and Business decision making .Demand Forecasting. Market structure and price .regulation in practice .objectives and Instrument of monetary policy.monopoly power and its measurement .cost volume profit Analysis .Multiplier and Accelerator.output decisions .cost concepts . Imports.Bank Rate policy .practical applications of cost functions .Cournot Model . This course also helps the students to appraise business around him and to develop skills relate corporate decision on the future prospects of business.cost function in the short run and in the long run .production function .Financial Markets .Indian and International. Unit II Unit III Unit IV Unit V 11 .MBA106 MANAGERIAL ECONOMICS The objective of this course is to develop an understanding of the basic concepts.Break even chart . National Income Accounting and their implication in business decision .Nash Equilibrium .Elasticity of demand and its estimation .changes in SLR.Collusion and Cartel .Demand curve and demand function . Unit I Relevance of Economics for business decisions . Open Market operations.Concept of value Added Tax. Employment Equilibrium of the Keynesian Model solutions for income.Economics of scale and scope.Indian Type of Cartel.market failures and rule of government . wages and profits. Production and cost of production .
productivity issues .capacity planning . Tools in production and operations management . Quality control . Flexible manufacturing . Production as a value addition process . Forecasting . work orders.safety stocks .Design function.Quality Management.shop floor control .Stores management . World class manufacturing . Unit V. Vertical Integration .Vendor selection and rating. Unit I.Economy of size .project Management. Computer Based Integrated Manufacturing Systems .maintenance Management (including reliability concepts) . capacity measurements.Statistical Quality Control (including process control) TQM .Inventory Control .Specific management.MBA107 OPERATIONS MANAGEMENT The purpose of the course is to introduce the students to the production and operations management function and stress its importance to the organisation in the context of the increasingly competitive situation and new advancements in operations management practices. industrial dynamics.its ingredients – 5 P’s of operations management -Material. Unit II. Job cards etc.Make / Buy mix. MRP II . simulation queuing. Plant location .aggregate planning . 12 .square parts management . work measurement techniques. route sheets.JIT .work methods. Materials Management .Value engineering.challenges due to globalisation – Lessons from Japanese and Chinese manufacturing.Transportation model.ISO 9000.Master and detailed schedules. Unit IV.Managing supply chain . man and machinery . Production Planning and Control .Inventory records Computerization in Inventory management.plant layout .development of MPS . Unit III.MRP-I.Inventory systems for dependent demand . 14000 and SA8000 and other international standards – Quality circles.
major topics for research in business .guidelines. Importance of sample.operational definitions . sampling design and sample size. factor analysis.reliability .dimensions of operational definition and scaling. interval.types of validity.entering data. ratio scales . Data analysis Testing goodness of fit of data .Cronbach’s Alpha .code .multi variant analysis analysis of dependence . Broad problem areas .multiple regression.business research in the 21st century .Item analysis .need for Business research .internal vs.categorization .nominal . Sampling .getting data ready for analysis .building blocks of science in research . The research report .handling questions .report format.SPSS. Unit I Introduction to business research .secondary sources interviewing questionnaire .editing data Handling blank response . external consultant / researchers advantages and disadvantages . Literature survey . other methods of data collectionobservation .type of business research .research proposal .problem definition . discriminate analysis. Unit II Unit III Unit IV Unit V 13 .research relationship .ordinal. Data collection methods .design .knowledge about research and managerial effectiveness . Data analysis and interpretation .integral part of a report .characteristics of well written reports contents .explorative study descriptive .deductive method case study.conduct write up the literature review .issues of precessions and confidence in determining sample size.analysis of interdependence .influence of uncertainty on the research. Measurement of variables .goodness of measures .primary sources of data .choosing appropriate statistical techniques . The research process: An overview .research and managers .oral presentation .theoretical frame work.preliminary data collection .definition .parametric and non-parametric tests .dimensions and elements Scales . Reliability and validity . cluster analysis .MBA201 RESEARCH METHODS FOR MANAGERS The objective of the course is to equip the students with basic understanding of the research methodology and its application in management.types .projective methods.nature of data to be gathered background information of the organisation.reasons .the manager and the consultant manager .induction .causal research .types of research .
Use of software in solving problems is expected.making is increasingly becoming more and more complex. Scientific methods in O. MODI method for final solution). Multiple optional solution. Concept of Duality. probability PERT Analysis. Restrictions on assignments. Degeneracy.R. Decision environments. This course exposes the students to the significance of various scientific tools and models that are available in operations research. Minimax criterion. Methods of solution: Graphic method.R.principle of dominance-solutions in to linear programming.R. Replacement Problems: Replacement of items that deteriorate with time. Expected monitory value. Degeneracy. Unbalanced T. Unbalanced problems. Standard problems. Laplace criterion. Expected value of perfect information.. Methods of Solution (Initial solution by NorthWest corner Rule & Vogel’s method. Decision .R.P. Transportation Problem: Formulation. Queueing Theory: M/M/1 Queue. Hungarian method. Critical Path analysis. opportunity loss. project time cost trade off-Resource Scheduling. Travelling Salesman problem. Unit I Decision making with O. Sensitivity analysis. staffing problem. Simple Inventory Problems: Deterministic inventory with and without shortage. PERT and CPM: Concepts of Network.. Nature and significance of O. Simplex algorithm. Replacement of items that fail completely. Methods of solution: Enumeration method. Linear Programming: Formulation of the problem. Decision Theory: Concepts of decision making. Simulation: Introduction to Simulation and modelling. Assignment Problem: Formulation. Unit II Unit III Unit IV Unit V 14 . Single period probabilistic inventory models with and without setup cost. Models and relevance of modelling in O. Decision under uncertainty: maximin criterion.MBA202 OPERATIONS RESEARCH The objective of this course is to acquaint the students with applications of operations research to business and industry. Decision making under Risk. Game Theory: Two persons Zero-sum game . Hurvicz criterion.
Non-verbal communication. principles. Principles of effective writing. presentations. Interviewing skills . Letter of resignation. Application letter . Internal communication . conversation control.Role. Teleconferencing.principles of effective listening. NLP. Listening . Persuasive communication . Case Analysis. Principles of effective communication. news letters. Importance. Types of reports. layout.resume . Invitation. Barriers to communication.Fax.execution and cancellation of orders. kinetics. Unit II Unit III Unit IV Unit V 15 . Appointment orders. Letters of complaint. Notices and advertisements. Electronic mail. Order .Appearing in interviews.references. types.use of AVAs. Business communication . Business enquiries . conferences.MBA203 BUSINESS COMMUNICATION Communication is the life blood for an organisation as it brings in all aspects of business together. written. Video conferencing. Publicity material.Skills and effectiveness. verbal. conducting interviews. meeting documentation.Circulars. Extempore speech.memoranda. attending meetings. visual etc.offers and quotations. Deductive & inductive logic. body language.types. Process and Elements . chairing.Classification of communication . Oral communication . Leaflets. seminars.Communicating digitally . business letters .intrapersonal. Group discussions. Written communication. proxemics. Planning a talk. Visual communication . interpersonal. Writing of reports. non verbal. The purpose of this course is to familiarise the students with the basic concepts of business communication in the organisational backdrop and the application for the extension of communication in business. Negotiation skills. Technology and communication . para-language. Unit I Nature and purpose of communication. Reports.
occupational health.Problems .Role of Employees / Employers in the changing business scenario.Human Resource Procurement .Indian experience .Trade Union Act . The focus is on organisation or enterprise issues in the management of human resources and the changing role of Human Resource and Industrial Relations.Trade Union Movement in India .Personnel Management and Technological Change .Workers Participation in Management .Industrial Laws India . Collective Bargaining . Unit I Personnel Management in Organisations .Role of Quality Circles in TQM .Job Evaluation and merit rating .Functions .Management of Trade Unions .personnel Manager .Changing Role of Personnel Manager .Designing of Effective Performance Appraisal Systems Wages and Salary Administration .Human Resource Planning . Performance Appraisal .Changing role of HRD in Management of Organisation.MBA204 HUMAN RESOURCE MANAGEMENT The Objective of this course is to provide the student the basic knowledge about the management of human resources and industrial relations.Industrial Employment Standing Order Act .Management of Change .Recruitment and Selection .Industrial Disputes Act.Training and Development Transfers and Promotions . safety and social security .Experience in different countries .Definition . Industrial Relations .Recognition .Changing Role of Personnel Management in India .Discipline Employee grievance and their redressal. Unit II Unit III Unit IV Unit V 16 .Industrial Relations in Public and Private Sector Organisations .Quality Circles .role & functions. Analysis and Designing of Jobs .IR system in the Indian environment .Induction and Placement .Theories of Wages .Industrial Relations in the Present era . Participation of Decision Making Process .Current Trends in Human Resources Management.ILO and Tripartite Bodies in India .TQM .
NPV method . Institutional borrowings .structure planning .cash dividend .steps in financial planning .Net operating income approach .MM approach .stock split .Accounting rate of return .stable dividend policy .weighted average cost of capital. Unit II Unit III Unit IV Unit V 17 .Equity shares preference shares .Traditional approach .objectives of financial management .Retained Earnings.Project evaluation techniques .Financial forecasting .Financial planning . Capital Budgeting: Capital budgeting process .Lease financing .Estimation of cash flows .methods of computing cost of debt.Venture capital .IRR .meaning .capital structure theories .Dividend models .Gordon’s Model .MBA205 FINANCIAL MANAGEMENT The objective of this course is to make the students understand various concepts in Corporate Finance. equity and preference shares .Bank financing of working capital. Capital Structure: meaning .Capital rationing . Dividend Policy: Factors influencing dividend policy .Estimating financial requirements.Debentures and Bonds .Public Deposits .short term and medium term . Management of the receivables and inventory .meaning and scope .Net income approach . Unit I Business Finance: Finance function .stock dividend .MM Irrelevance Approach.Cost of capital .Payback period .project selection under rationing.Selection of projects . Working capital Management: Management of cash. Role of financial market and financial institutions in India Source of Funds: long term .Factoring.Inventory Management .Walter’s model .optimum capital structure .Commercial paper . to familiarise them with techniques in financial management and focus on the institutional framework of Corporate Finance.
segmentation . Marking mix .Pricing strategies and programmes. Direct marketing.Customer Relationship Management International marketing. analysing and presenting information for marketing decision making.Product . Brand equity . Evaluation of marketing programs .Targeting .Advertising. Physical distribution .Global Marketing – Green Marketing. Marketing Research .branding.Promotion mix .Demand estimation and sales forecasting . 18 .Creating and delivering customer value . Personal selling.Fundamentals of strategic and marketing planning . Publicity.Evaluation of Marketing concept . Scope .Selection and management .The marketing environment .Rural marketing -Designing and Managing Services - Unit II Unit III Unit IV Unit V Marketing ethics. Unit I Marketing . Product line. product mix.Buyer behaviour The Indian consumer .Managing marketing communication .Positioning .Retro Marketing. Sales promotion.Online marketing. strategies .Marketing organisation. PLC.MBA206 MARKETING MANAGEMENT The objective of this course is to introduce the fundamental concepts and theories in the area of marketing and to assist the students in gathering.demarketing-social responsibility of marketing-Marketing recent trends.new product development.Retailing wholesaling and logistics .Importance.
Ethics and Value Importance of ethics and business ethics – Factors affecting business ethics. Ethics in HRD – Ethics and Business Strategy .MBA207 BUSINESS ETHICS AND CORPORATE GOVERNANCE The objective of the course is to create a mindset of Value and Ethics among the participants and to help them implement the learned principles in their respective work place. Virtue. Corporate Governance: Corporate Board--Attributes. Duties.Shaping Directorial Competence and Board Effectiveness-Corporate Disclosure and Investor Protection-Corporate Board Committees.Ethical dilemma. Virtue Ethics .Emerging Trends in Corporate Governance Unit II Unit III Unit IV Unit V 19 . Ethical gap.Influence of Organisational Culture in Ethics – Ethics Committee – Ethical Audit Corporate Social Responsibility – Social Audit – Ethics and Government – International Business Ethics. Business Ethics. Ethics in Marketing. Ethical leadership – Whistle blowing – Trade Secrets. Responsibilities. Unit I Introduction to ethics – Definition of Ethics. Theories of ethics.Globalisation and Corporate Governance. Liabilities. Ethics in Finance.
debates and discussions. games. notes taking and creativity. negotiation. planning exercises. Time management skills. knowledge acquisition. email etiquettes. 40 marks will be for the internal evaluation and 60 marks for the external component.MBA 208 SOFT SKILLS TRAINING The objective of this subject is to foster an all round development of students by focusing on soft skills and also to make student aware about the importance. Oral Presentation skills. creative. there will be a panel consisting of : Two professional experts and the head of the institution concerned. communication. telephone etiquettes etc. role plays. The topics to be covered during the 20 days theoretical and practical: Verbal Communication includes Planning. team exercises. the role and the content of soft skills through instruction. 20 . perceptive. Risk taking skills Organising skills: Events management (There should be adequate exposure to demonstrations. articles. personality testing and feed back etc. study skills that include rapid reading. Preparation Delivery. body language and use of Presentation aids Written communication that includes project proposals. Apart from the chairman. Group Discussion. field works. brochures.) There will be an external examination in the form of presentations by the students to assess their oral and written competencies. business letters Etiquettes that include: etiquettes in social as well as office settings. Listening and observation skills. There will be an expert panel drawn from the other universities offering MBA programme. Perfect Interview. HR skills: leadership. Feedback and assessment of activities like: Public speaking. stress exercises. and practice. analytical and decisive. Improving Personal Memory. newsletters. case studies. simulation of real life situations. conceptual. Problem solving and decision making skills. motivating (inter personal and inter group). presentations.
institutions of environmental management.Wildlife .hydrosphere .industrial waste management .water resources management .MBA301 ENVIRONMENTAL MANAGEMENT The objective of the subject is to introduce the concepts of environmental management that is becoming a major area of concern and also understand the dimensions.Agricultural .coastal and marine resources management Environmental Management Institution .environmental audit.Environmental legislations .environmental management systems .sustainable agriculture sustainable forestry management .stratosphere .atmosphere .cycling of materials in the ecosystem .alternate sources of energy.environment friendly .economic dimensions .Lithosphere .national and international legislations .Climate change .air quality management .sustainable development .fisheries .Carbon credit. Dimensions of environmental management .Economic development . Unit I Environment and its components .nuclear waste management .biotic and abiotic environment .Ecology .environment friendly products .Participatory Environmental Management .academic and research institutions in environmental management.technological dimensions . Unit II Unit III Unit IV Unit V 21 .Forest .private sector and civil society in environmental management environmental awareness . Development Management .Hazardous wastes .Food chain .Energy and environment .municipal waste management .integrated environmental management .hospital waste management .legal framework . Environmental degradation .eco friendly farming .Population growth .sociocultural dimensions .governmental institution for environmental management .managing the urban environment .pollution pollution control .green taxes .ethical and moral dimensions.managing the rural environment .
Data trends .Introduction .Ensuring Quality with information systems .The process of developing DSS.lifecycle approach system implementation success and failure. Database Management System .impact .framework for developing DSS . functions and development of information systems at different levels and functional areas of the organization.Resources .Implementation .Classification .MIS application in manufacturing and service industry .new approaches.MIS concept .Organizational Foundation of Information Systems .Role of MIS .financial information system .Logical and physical view of data .MIS and decision making concepts .MBA302 MANAGEMENT INFORMATION SYSTEMS The objective of this course is to acquaint the students with the role.Human Resource information system .EDSS.Information of Information System – General introduction to recent packages Unit II Unit III Unit IV Unit V 22 .marketing information system manufacturing information system .data structure.A tool for management process.knowledge .decision making concepts.System concept .prototype approach .structured system design . Building decision support system .Contemporary approach to information systems .Executive information system .work systems .Traditional tool and methodologies for quality assurance . Knowledge and information work .Data Base Types .The challenges . Unit I The Competitive Business Environment .Requirements for Data base systems .Information Systems Components .Individual and Organizational Model . Development of MIS .Systems analysis and design.data structure.data flow diagram .GDSS .
Constitution of India.agreements to sell-contract for work . Company Law: Evaluation . Trade Union Act . Unit I Administrative Law-Welfare State and Administrative Law: Delegated Legislation. Laws relating to partnership. fundamental rights and duties. Suits against Government . directors. Registration.comparison of types of companies. meetings and resolutions accounts and audit. incorporation. voidable. and their relationship to business. Unit II Unit III Unit IV Unit V 23 . Laws of Agency .Cheques. Contract Law.Workman’s Compensation Act. Injections.control of public undertakings.Factories Act. Contract Law: General Principles . Company Law etc. winding up . capital . unenforceable and illegal contracts discharges of contracts .Dissolution of a firm. Judicial Review.time purchases and relationships with sale . Bills of Exchange.MBA303 LAWS FOR BUSINESS The objective of the course is to familiarize the students with important features of law relating to business like Administrative Law.Communication.different modes. mortgage of goods . Civil and Criminal procedures . Preliminary ideas regarding Income Tax Act and Sales Tax Act and VAT.kinds of shares. Labour Laws . void. I D Act. promissory Notes. It will also give them an exposure to laws like civil and Criminal Procedure.conditions and warranties rights of an unpaid seller.bailment.relating to business. Rights and Liabilities.torts and contracts . Principles of Natural Justice. Negotiable Instrument Act . Law of Specific Relief.breach of contract and remedies.Sale of goods .Essentials of a Valid Contract . Acceptance and revocation.
Strategy for non-profit organizations. Strategy and Social Responsibility. functional level and corporate level -Constitution of Board .Integration.Role of organizational structure.Using computers to evaluate strategies. diversification.Auditing . Mission and business definition .MBA 401 STRATEGIC MANAGEMENT This course is aimed at providing the students with consistent framework across strategic analysis. evaluation and control. Strategy implementation .Types of strategies .Environmental Scanning.concepts. strategy for entrepreneurial ventures and small business. strategy formulation and strategy implementation.internal appraisal . portfolio analysis. Strategy formulation. operating and financial analysis. and defensive strategies .strategic management at the business level. Unit I Basic concepts of strategic management .strategic analysis -comparative cost analysis. Unit II Unit III Unit IV Unit V 24 . Strategy review. Culture and Leadership. intensive.Analysing industry and competition .strategic management process .Role and functions of corporate board and top management in strategic management. techniques and cases. Strategy Choice-criteria and process-Routes for executing strategy.
Dynamics of small business environment .Marketing plan.Growth strategies .Franchising and franchisee's perspective. Acquiring an Established venture: Advantages and disadvantages of acquiring established business . Unit I Small Business : meaning role .considerations for evaluation business opportunities Methods of valuing a business .entrepreneurial traits .Steps in the preparation of business plan .Relevance of marketing concept to new ventures .MBA 402 ENTREPRENEURSHIP DEVELOPMENT The objective of the course is to familiarize the students with the process of entrepreneurship and the institutional facilities available to an entrepreneur in India. Unit II Unit III Unit IV Unit V 25 .steps in obtaining a patent .Registration of trademark . Feasibility Planning : Planning paradigm for new ventures .Stages of growth model Fundamental of a good feasibility plan . Financing a new venture: Financing and its effects on effective asset management Alternate methods of financing .Requirements for successful patent grants .Establishing marketing and sales promotion infrastructure .Causes for small business failure .Developing entrepreneurs -New ventures and Business Plan : Need for a Business plan .Success factors for small business.Defining an entrepreneur.Role of entrepreneur during various transition stages – growth.Marketing research of pre-start-up planning Sources of marketing research information .Concept of pricing .Venture capital and new venture financing .Protection of intellectual property. Life cycle of an entrepreneurial venture .Government agencies assisting in financing the project.working out working capital requirement .Implication of market research Marketing functions that new ventures must address .Need for marketing research .Components of feasibility plan .copy right and the concept of fair use .Operating plans and financial plans .Strengths and weaknesses .
Statistical analysis. Nottingham. if any. and analysis on a particular chosen/allotted topic. knowledge. computer systems development for business operations. Based on the Project Guide’s advice. sources of data. application of optimization techniques for business decisions. broad hypotheses put for testing. results of Hypotheses tested. Title of the project should clearly specify the objective and scope of the study. application of statistical tools. After collecting the necessary information from primary and secondary sources. Brief introduction to the research methodology: a. 4. the students are advised to discuss with their Project Guides for necessary directions on how to analyze the data. tools of data collection. Methodology and Sample selection. graphs 26 . and then prepare a plan of chapterization to prepare a Project report. Chapterisation Chapter II: Literature Review: Minimum of 25 quotes from the subject of study like: Carney (1998)1 has defined human capital as the skills. interpretation. research. Project report: Chapter I: Introduction to the study: The contents of the chapter are: 1. This should contain neatly tabulated results. frequent visits to select companies / organizations and administering questionnaire / Interview schedules. Comprehensive Case study on the functioning of a business organization.MBA 405 PROJECT The Project in an essential requirement and integral part of the curriculum for successful completion of the programme. Project Work should be either a Field Survey study. Chapter III and IV: Empirical Results / Data analysis & Discussion : This chapter should contain a logical presentation of the empirical results after completing the data analysis. give the reference as: 1 Carney D (1998): “Sustainable rural livelihoods. Scope of the study 5. Limitations of the study 6. carryout necessary tabulation of data.Objectives of the study. Research Design. At the end of the chapter. Selection of Project Topic: Project topic has to be selected with respect to the major specialization chosen by the student. Interorganizational study. limitations. Background of the problem 2. The project aims at developing insight and capabilities in the students for in depth study. etc. testing of hypotheses if any. ability to labour and good health important to the ability to pursue different livelihood strategies. Period of the study. what we contribution can we make”: DFID. Russel press Ltd. Introduction to the company 3. It should be specific and neither too vague nor centralistic.
Annexure: Every Project Report should contain necessary annexure wherein the Proforma of Questionnaire / Interview Schedule should be enclosed in original. There will be an external viva voce conducted by the university and the entire component is external with the chairman of the board and function wise external examiners (minimum of two external to judge a candidate) conducting the evaluation where the projects will be evaluated for 100 marks and the project viva voce will be for 50 marks. Parks. the title of paper / book.”Two Could be Mightier-Than Just One in Promotions”. Srini Srinivasan. 9.Liz. Vol. The thesis must be organized as above has to be neatly typed (with one and half line space) and submitted in hard bound form. ““Action-Attitude model for global brand building. A comparison of results with earlier studies may add novelty to the work.J. name of the publishers / name of the Journal in case of a research article.An insight for Indian companies”. The Indian Journal of Commerce. details regarding its year of publication. At the end of the fourth semester. This chapter should also give a brief list of conclusions drawn by the study and then provide necessary suggestions for the policy makers / managers on future course of corrective action. “Concept and Strategy guidelines for Designing Value Enhancing Sales Promotions” Journal of Product and Brand Management. Quelch John. Business Horizons.1993. Vyas Preeta. 10. 1989.C. A. Drugstore News. 6. S-23. P. Chapter V: Summary and Conclusions: This Chapter should focus on broad observations made by the study against each objective specified in the 1st Chapter.Martin. 5. Chandrasekar.6.pp. etc. July-September 2007. Madan. 27 .and figures. August 2000. Kureshi Sonal. 2. 3. 7. Cravens. “Strategic Brand Valuations”. Business Standard. the colleges will have to send their project reports based on functional specialization and the same will be evaluated by the external examiners. Englewood Cliffs. Use only A4 size paper and the report may be within the range of 100 -130 pages. Karen S. Hormuzd. 350p. A detailed discussion on the basis of results of analysis should be given in this Chapter. if any. September-October 1985 pg-43-49. Advertising Age 1980. You may type only one side of the page. “Joint Sales Promotion: An emerging Marketing Tool”. 8. 4. “Avenues for Joint Sales Promotion in India”. Bibliography Each reference should give the details regarding the author(s). N. All observations should neatly be bulletined along with suitable captions. Chandrasekar. A&M June 2000. “Business is Driven by Brands”. No. 2000. place of publication. Few examples are as follows: 1. S-21. 65-81. Abbot.Prentice Hall.51 (May 5). The marks will be submitted confidentially to the Controller by the Chairman of the board.MDI Gurgeon 1994.9. “Sales Promotion Management”. Business Horizons. “Boosting Sales through New Product Benefits”. “Brands Hike Spends on Joint Promotions”.Rajan Varadharajan. A peper presented at AIMS. 2001. along with necessary interpretation.
knowledge assimilation. This will encompass all the subjects studied by the student during the two year period. theories. 28 . skill development and application in real life situations. This will be conducted along with the project viva voce examination where the marks will be 50.MBA 406 COMPREHENSIVE VIVA-VOCE This is done to assess the students of their understanding of the concepts.
LIST OF ELECTIVES: Students are allowed to specialize in single functional area or two functional areas with a condition that in an institute there should be a minimum of 10 students opting for a subject. III SEMESTER IV SEMESTER 29 .
MARKETING: 3M1 Advertising and Sales promotion 3M2 Sales Management 3M3 Consumer Behaviour 3M4 PR and Customer Relationship Management 3M5 Product Management 3M6 International marketing 3M7 Services Marketing FINANCE: 3F1 Security Analysis and Portfolio Management 3F2 Project Financing 3F3 Management of Financial Services 3F4 Corporate Restructuring 3F5 International Finance 3F6 Investment banking HUMAN RESOURCES: 3H1: Human Resource Development 3H2: Organisation Development and change 3H3: Roles identity and Career management 3H4: Group Dynamics and Team building 3H5: Human Resource Counseling 3H6: Industrial Relations and Labour laws SYSTEMS: 3S1: System Analysis and Design 3S2: Software Engineering 3S3: Object oriented programming 3S4: Software Project Management OPERATIONS: 3O1: Supply chain management 3O2: Total Quality Management 3O3: Purchasing and Materials Management INTERNATIONAL BUSINESS: 3I1: International Business Environment 3I2: International advertising 3I3: International marketing 3I4: International Finance 3I5: International Logistics Management Marketing Electives: MARKETING: 4M1 Marketing Research 4M2 Retail Marketing 4M3 Logistics Management 4M4 Brand management 4M5 Entrepreneurial marketing FINANCE: 4F1 Financial Derivatives 4F2 Personal Financial Planning 4F3 Commodities markets 4F4 Management Control Systems 4F5 Strategic Financial management HUMAN RESOURCES: 4H1: Global HRM 4H2: Performance Management 4H3: Personality and Managerial Performance 4H4: Conflict resolutions and Negotiations SYSTEMS: 4S1: Knowledge management 4S2: Internet Programming and Web design 4S3:Business Intelligence and Data Warehousing OPERATIONS: 4O1: World Class manufacturing 4O2: Technology Excellence 4O3: Technology management INTERNATIONAL BUSINESS: 4I1: Global HRM 4I2: Export Import documentation and procedures 4I3: WTO and Intellectual Property Rights 3M1 Advertising and Sales promotion 30 .
Future of Marketing Communication Unit II Unit III Unit IV Unit V 3M2 Sales Management 31 . Evolution. Ethical and Social issues in Marketing Communication Marketing Communication Planning. Creation process – Television and Print advertisements.The objective of the course is to assess the numerous communication alternatives employed by organizations today and explore of the role communication plays in building and sustaining brands. scope-Sales promotion mix . Media Planning and Strategy. Selection of an advertising agency Sales Promotion: Definition. Advertising Budgeting. organisational set-up. Advertising research Advertising agency – function.Trends is sales promotions. Types of advertising agencies. Brand Equity. Unit I Integrated Marketing Communication – Definition.Future of sales promotions.Developing Sales promotion campaign -Implementation of sales promotion campaign . Media Research Creative Strategy. Concepts. Compensation of advertising agencies. Creative tactics and format. Marketing Communication Mix.Effect of sales promotion on brand equity . Advertising appeals.Sales promotion Budget and Sales promotion evaluation . Models of Marketing Communication. Advertising Planning and Objectives.
3M3 Consumer Behaviour 32 . Manpower Planning. training the dealer salespersons and evaluating the training programmes – Leadership and supervision – Compensation: Objectives. activity related. designing territories. showmanship – Handling objections: Attitude. Unit II Selling Process. Specific situations – Closing: tactics methods – followup. Unit III Sales organization: Types sales potential – Determining the sales force profile – Product market analysis – Determining the sales force size – Territory management: Accounts and sales potential salesperson workload. Unit IV Sales force management: Recruitment and Selection: Job analysis. reasons and procedures and assigning to sales persons-routing –time management. sources of sales recruits. methods – The presentation: strategies. activity related – Determinants of sales person performance. developing. Job specification and Job description.The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels. Types of objections. execution. Unit V Training: Planning sales force training methods. Strategies under competitive settings – Evaluation of personal selling Vis a Vis other components of promotional mix. Policies.Prospecting: Steps – Preapproach: Objectives. cost related. Unit I Selling and Marketing concept – theories of selling – New business Vs serving business – Consumer goods selling – Industrial selling – International selling – Retail selling – Classification of sales people – Characteristics of sales people – Personal selling: Objectives. Sources – The Approach: objectives. strategy. Methods. situational selling. content. remuneration methods. Problems in screening and selecting the applicants – Sales targets: Quantitative & Quantitative methods. Evaluation and control: Performance Appraisal – Sales budget – Sales Quotes – Systems approach – Sales Management audit – Sales analysis: sales related. incentives – Motivating the sales force – Sales meetings and Sales Contents.
Information evaluation Process. information seeking process. Attitudes and Changing Attitudes Diffusion of innovations – Innovation and Adoption of new Products-Consumer Decision Process: Problem recognition. Factors influencing the Consumer Behaviour -Culture. Behaviour modifications. Social Class. UNIT I UNIT II UNIT III UNIT IV Consumer Behaviour and its linkages with the decision making process in Marketing Management. life style Individual Determinants of Consumer behaviour . perception. learning. Understanding the Research framework in Consumer Behaviour and the use of Consumer Characteristics in Market segmentation. Personality and self-concept.The basic objective of this course is to develop and understanding about the consumer decision-making processes and its applications in marketing function of firms.Motivation and involvement. Purchase process and Post Purchase Process – Models and utility UNIT V 33 . Social Group and family.
The Individual in Public Relations.The History of Public Relations. events.PR Campaigns . Data warehousing and data mining-Segmentation and targeting – Identifying cost effective external information sources : Published data.Public Opinion and Persuasion . public service activities. Advertising.Building relationships by adding value to customers cost effectivelyManaging customer contact strategies – Dealing with difficult situations –Measuring performance of CRM – Future of CRM.The nature of "The Public" and the Role of the Media .Public relations process.Politics & Government. identity media-Types of PR Work . Unit III Program Planning. Unit V Principles of customer research – Using internal information sources-Using customer data.Functions of Public relations .Public Relations Departments and Firms.Media Relations.Understanding and managing customer expectations – Developing customer confidence. Unit II Marketing Public Relations: publications.Consumer Behaviour principles – Organisational buyer behaviour.Public Relations vs. speeches.Corporations.3M4 Public Relations and Customer Relationship Management This paper is intended to introduce the importance of public relations as a promotional tool and also explain the importance of CRM. Using the Internet. Market research.Ethics and Social Responsibility. sponsorships.Creating a Public Relations Plan.International Public Relations-Nonprofit Organizations .Understanding buyers expectations – building customer loyalty – types of loyalty-influencing factors-loyalty ladder-significance of loyal customersimpact of lost customers – computing cost of lost customers – Customer Lifetime ValueCRM: Definition and Concepts – The importance of effective CRM strategies as an integral part of effective marketing strategies . news.Defining Public Relations.Research & Evaluation in Public Relations – Future of PR Unit IV Relationship marketing. Unit I Public Relations . 3M5 Product Management 34 .
New product development: Stages .Product line . Success and failures.New product launch: strategies. mistakes. and deletions.Market Segmentation.Components of brand equity and explanations .Product Plans Components product plan .Explanations of stages . Relevance and principles.product differentiation .Product management audit .Development in portfolio methods .Brand equity measurementMethods followed in Indian context.product positioning and differentiation strategies .Kinds . Co-branding: Branding Positioning .Industrial and consumer innovations .Brand equity .product lifecycle .Brand stretching .organising the product teams .Product Policy .Diffusion of innovation cycle . product positioning .Perceptual mapping.Diffusion and adoption process .Brand extensions . Unit II Unit III Unit IV Unit V 35 .Packaging methods and strategies . Brand management: Strategic issues in brand management .The purpose of this course is to familiarize the students with the concepts and strategies involved in product management and branding.Product portfolio modelsCriticisms to portfolio methods .Concepts. Unit I Product Management : Introduction and Importance.New product demand forecasting models . Brand naming process .Role of product Manager in different industries .Future of Product management.Demand forecasting .additions alterations.
Registration of Exports. Nature: Distinctions between International Trade. Economic communities. Economic environment. Insurance Negotiation of Documents.Identification of Markets. Market Analysis and Foreign Market entry strategies.Fiscal and Non fiscal barriers Non-tariff barriers. International Marketing Mix and Decision Making .Definition. Marketing Research and Information System. IMF. Customs Union. institutional and decisional aspects of international marketing. Unit II Unit III Unit IV Unit V 3M7 Services Marketing 36 . Procedure and Documents .Export Finance. Export Quotations. Unit I International marketing . Product Policy. Export Promotion Councils.3M6International marketing The basic objective of this course is to acquaint the students with environmental. Shipping and Transportation.Political. Common Markets. Bills of Exchange. Public Sector Trading Agencies. International institutions . marketing and Business. Free Trade Zones. Commodities Boards etc. International Product Life Cycle. Planning for International Marketing. cultural. Important and Export Policy. Constraints on International Marketing . procedural. Instruments of Payments . Letter of Credit .Open Account. India and World Trade. WTO.World Bank. Institutional Infrastructure for Export Promotion. legal. Promotion Strategy. Production and Clearances of Goods for Exports. International Marketing Environment . Pricing Strategy and Distribution Strategy. UNCTAD.
care taking etc. consultancy.The objective of this course is to develop insights into emerging trends in the service sector and tackle issues involved in the management of services.customer expectation and customer perceptions .Service blue prints . Expansion of marketing mix . transport services. hospital care and cure marketing.guarantee.Distinctive marketing challenges and need for separate marketing strategies. financial services. Unit I Role of service sector .Pricing promotional mix and communication Efforts.measuring customer satisfaction surveys: . Unit II Unit III Unit IV Unit V 37 .service recovery and problem solving .Service Marketing mix. delivering and performing service . business schools.Basic. classification of services . Consumer behaviour in services .Recent rends in service sector Characteristics of services . Process and physical evidence.customer satisfaction .Services marketing triangle. Segmentation / positioning / differentiation and retention strategies applicable to service marketing .Components and tangibility spectrum .relationship marketing . tourism. Delivery of services through intermediaries.role of technology.design and analysis. People.gap analysis . Creating. Marketing of banking services.Structure and growth .quality perceptions in services . Articulated and Exciting Attributes . customisation of service .employee role of service marketing .
Data collection – Primary data collection – questionnaire design – Secondary data – scaling techniques – sampling designs – Interviewing.4M1 Marketing Research This course is designed to acquaint students with the application of Research Principles. Advertising research. Data processing – Data analysis – Testing Hypotheses – Bivariate analysis – Multivariate analysis – Experimental designs – Report writing. Market segmentation and positioning. product development. Industrial Marketing Research – Export Marketing Research – Ethical Considerations in Marketing research – MR & IT – Online research. Tools and Techniques in the Marketing function. Unit I Marketing Research – Applications. Applications of MR – Sales analysis and forecasting. Test marketing. data warehousing and data mining – Marketing Information System. Limitations – Organizing the marketing Research function – The Research Process – Types of research design. Unit II Unit III Unit IV Unit V 4M2 Retail Marketing 38 .
selection and training.management of service & quality in retailingworld retail scenario.supplier relations – logistics in retailingmerchandise buying & management.The objective of the course is to provide a foundation for an understanding of the various dimensions of Retail Management Unit I Introduction –Theories of retailing. changes and trends in retail marketing Unit III Store operations management.specialised training.retailing functions and need and scope of retailing in India-organised vs.store design and visual merchandising-breakdown of retailing as a product.developing countries.store positioning.store location-location analysis.retail information systems.SCM.effective communication.need to understand consumer behaviour – store formats.issues and challenges.growth of retail formats –high street and malls.mall management Unit II Basics of marketing.retail pricing.growth of non store retailing-retail database marketing – impact of globalisation on retail management future of retailing 4M3 Logistics Management 39 . unorganised retailing .warehousing.CRM-retail finance.recruitment.inventory control.tax systems for retail-consumerism & ethics in retailing-corporate social responsibility Unit V Retail human resource management.retail statutory obligations. reasons and typologies for international expansion Unit IV Retail promotions.franchisee operations-international retailing-motives.
Assessment and life-cycle implications. Logistics Information Systems.. Unit I of the unit is to enable the student with the person who is managing. Integrated Logistic Support (ILS) concepts.standard business logistics methodsRepair or replace decisions .Industry as a participant in the logistics effort. Unit II Unit III . including Computer-aided Acquisition and Life-cycle Support (CALS).Major elements of ILS and need for an integrated approach-Logistics Support Analysis-The purpose of LSA. or interact logistics aspects of operational service. Unit IV Unit V 40 .Alternative ILS solutions and Life Cycle Costs .Warehousing locations in business logistics -Storage and distribution as issues for logistics managers in the logistics strategy. Re-ordering and economic order quantities .Transportation: methods.The main objective manage. issues and future.life costs control-Logistics management in the capital procurement process.computer based methods. the introduction of a complex system to the into Introduction to Logistics Management-The importance of logistics management for whole-of. its operation and limitations. Planning logistics management activities to coincide with other project management areas.
brand platform .portfolio audit .opportunity modelingUnit IV Brand protection .approaches to brand valuation.strategic brand management.power of logo .audio logos and jingles .Definitions .classification of brands .brands on the balance sheet .brands and wealth creation .sensory brands and smell in brand design brands and taste .brand sustainability .Who really holds the power . Unit V Globalisation and brands .verbal identity .reception .keys of branding .brand creation . brand positioning etc.changing face of customer..Colour in design .brand halo .what makes brands great .financial value of brands .4M4 Brand Management The purpose of this course is to introduce the concepts behind branding.brand and customer protection.Trade mark.copyright .changing customers .Brand design .brand building skills.emotional benefits of branding .Visual identity . and explain the methodology of brand equity and the importance of branding for an organisation.brand story.creating a new mark .brand audit . Unit III Brand positioning .what brands communicate.brand architecture .public relations perspective .Trademarks .brand building .brand and touch . brand naming.brand as business asset .customer contact points .brand leadership .Sound in brand design .brand decline .registered designs .line influence on a growing brandUnit II Perceptions and branding: .words and shapes .Asian brands .challenger brands .brands in mergers and acquisition .brand reflection .global brands .social value of brands .Brand planning . 4M5: Entrepreneurial marketing 41 .brand experience brand communication . Unit I What is a brand: .revitalised brands .emotional branding perceptions .
Marketing and resource leveraging. Unit II Linking marketing orientation to entrepreneurial orientation. The role of marketing in the new product development process. From mass marketing to relationship marketing to one-to-one marketing.The Entrepreneurial Marketing Plan. Finance Electives: 42 . Sinking and missing the boat: marketing and risk. From sales to customer equity. Why marketers resist innovation. the internet.Entrepreneurship and the salesforce. Emerging trends in marketing. The role of marketing in facilitating the development of networks.This course will explore how marketing and entrepreneurship affect and are affected by one another. Unit III Estimating market potential for new opportunities. the other. and new ventures. logistics and customer service – Scope in India and developing countries. The role of marketing in entrepreneurship. Marketing and (product and business) failure Unit IV Branding and the entrepreneurial venture. Speed as strategy: Entrepreneurship. and how they can aid the practice of. Innovation versus imitation strategies. The role of entrepreneurship in marketing. This course will examine concepts from each of these two areas to determine how they apply to. Unit I The new marketing: 21st century conceptualizations of the marketing functionThe changing role of marketing in organizations. Marketing as an entrepreneurial activity. From transaction to partnerships. Entrepreneurship in personal selling –pricing the products – media and promotions – viral marketing – buzz marketing.guerrilla marketing Unit V Marketing. Marketing strategies for entrepreneurship.Product innovation: types and structures. Database management and entrepreneurship. What are guerrilla and entrepreneurial marketing? Unique aspects of marketing in entrepreneurial ventures. Emerging distribution channels for the entrepreneur.
Valuation of fixed income securities . comparison of investment products.listing . CAPM.different valuation models . Portfolio-Introduction .mean variance criterion (MVC) Nature of investment risk .constructing the optimum portfolio .online trading . investment process – Investment alternatives .secondary market .Book building process .MVC and portfolio selection .Markowitz portfolio theory . Asset allocation and security selection. new issue market .stock futures hedge funds. efficient market hypothesis.3F1 Security Analysis and Portfolio Management The objective of this course is to give the students an in-depth knowledge of the theory and practice of Investment decision making process and portfolio management.portfolio of two moky securities .mutual funds model derivative instruments .constructing the efficient frontier . index futures . Binomial option pricing model .performance evaluation. Risk and return. Unit I Introduction to investments . earnings rating.futures .Bond valuation and yields .Nature and scope of investment decision .commodity futures. Unit II Unit III Unit IV Unit V 43 .options .dividend and value of options. pricing.Industry analysis company analysis measuring earnings.equity bonds. discounted cash flow models.Term structure theories-Common stock valuation .Fundamental Analysis .AS security portfolio .investment planning & policy.portfolio performance evaluation.Govt. applied valuation technical analysis – theory – flow theory.Black scholes option model.dematerialisation Depository services . valuation of options.mutual fund types . Security Analysis . Securities Money market instruments . Impact of fiscal & monetary policy on investments.Economic Analysis . Operations of Indian stock market and Bond markets.Bonds duration and yield analysis . forecasting earnings.Mechanics of investing . APT .Application of market model in portfolio construction.
Cost and Means of finance-Cost of Project. Liquidation Debt Recovery Tribunals. Traditional method and Nayak Committee recommendations preparations of appraisal report. Unit II Unit III Unit IV Unit V 3F3 Management of Financial Services 44 . Viability studies . causes of sickness . out of court settlements.3F2 Project Financing The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals.Capital Budgeting Decisions . Appraisal for leasing projects-Lease Evaluation .Appraisal of international projects . RBI guidelines. Economic appraisal. State Financial Corporation in Refinance scheme for project finance. Co-acceptance facilities. financing agencies.Expert pre-shipment and post shipment. Industrial sickness and Rehabilitation. financing of SME Units.lines of credit .rehabilitation programmes . Financial appraisal. Bills. steps involved in appraisal. their planning and management in the review of the projects undertaken. Credit monitoring arrangement. Chore Marathe committee recommendations. structure cash credit. Loan syndication. Club facilities. Bill finance –Factoring – Forfeiting . content of Project reports. working capital financing.Finance Leverage . Appraisal for term loan and Working Capital.Commercial appraisal. Financing of sick industries Recovery proceedings.Debt Capital . Definition of Industrial Sickness . Commercial Banks. Economic and Financial viability. Consortium finance. Tandon. overdraft. BIFR.Appraisal for Hire purchase facility Appraisal for venture capital . RBI guidelines in DPGS and BCF . Unit I Introduction to projects: project report. consultancy services.working capital finance.Sick Industries Companies Act (SICA). Appraisal of Project .Commercial Feasibility. RBI guidelines on tern loan.deferred payment guarantees.Identification of Sickness. Means of Finance-Share capital . Project Exports. Technical appraisal.Term Loans -Non fund based credits . Development banks.International CAPM. steps involved in a preparation Project Reports.
financial services market mix.development and test marketing in financial service sector .leasing . Govt.Virtual Banking. Nature and Scope in India . Unit I Introduction to financial Services .supervision and regulation of banking companies in India .credit cards Debit cards -smart cards .merchant Banking .Non banking financial companies.Internet Banking .marketing of banking services .Electronic clearing .Hire purchase finance .The management and development of financial services.characteristic of the consumer of financial services segmentation of financial services markets . SEBI.factoring and forfeiting securitization .financial institutions changing technologies and regulations . corporate Insurance.finance Bill and financial services .Broking services . Regulatory and supervisory frame work . Unit II Unit III Unit IV Unit V 3F4 Corporate Restructuring 45 . product design .venture capital services .market research .personal tax counselling .automated Teller Machines .Regulatory/ Institutional / and Environmental constrains. sales and service outlets in western and emerging economics. Corporate financial services.Retail financial services .principles and techniques.Consumer credit .advertisement and sales promotion of financial services .housing finance .pricing strategies for financial products .financial systems and markets .marketing of insurance products.Role of RBI.functions regulatory and supervisory guidelines and procedures . of India. Retail financial services .This course is intended to familiarise the students with the various financial services and their role in the financial system. organizational frame work . Financial services marketing .Mutual funds .Portfolio management services .characteristics of services .concepts.Distinctiveness of financial services .Electronic fund Transfer .Financial Intermediaries .credit rating services .Corporate financial services .Banking services .distribution channels customer care and quality . and Ministry of Finance.
estimation of terminal value. under scheme of arrangement by voluntary winding up. tax aspects. scope. coercive offensive defense. gains to share holders. need. taxation. corporate control and LBO. modes of de-merger – by agreement. and model of restructuring. documentation. Merger – types and characteristic.merger. factor in post-merger reorganization.Valuation of shares and firm : Valuation approaches – DCF valuation models and FCF modelsFCFF and FCFE. (DCF under different growth rates) relative valuation using different ratios and multiples. Theories of Mergers: Efficiency theories and non-efficiency theories. Mergers and Acquisition: Motives behind M&A -rationale behind expansion and diversification through M&A. Unit II Unit III Unit IV Unit V 3F5 International Finance 46 . Case discussion help illustrate how various corporate restructuring approaches may be used to increase firm value and highlight characteristics of potential candidates for different restructuring techniques Unit I Corporate restructuring: meaning. Post-merger valuation. Procedural & Legal Aspects Relating to Merger and Acquisition and Takeovers: SEBI guidelines. reverse.Criteria of success.This course introduces to the students a broad range of financial restructuring techniques that can be applied to improve business performance. role of industry life cycle. major types of mergers – managerial & financial synergy of mergers. Antitake over amendments. Takeover Defenses: Financial defensive measures. valuing operating and financial synergy. economic and financial aspects. Revival and Restructuring of Sick Companies: The problem of sick industries and their survival with special reference to the law relating to sick industrial companies. global and national scenario.Difference between de-merger and reconstruction. Indian scenario. tax reliefs. Corporate de-mergers / splits and divisions. profitability. poison pill defense.Post-merger re-organization: Accomplishment of objectives. measuring post-merger efficiency.
The objective of this course is to provide the students an overall view of the international financial system and how multinational corporations operate. Unit I Fundamentals of foreign exchange - need for foreign exchange - definitions international trade and foreign exchange - gains from international trade international finance - gains from international capital flow - globalization of markets. Exchange rate mechanism - types of exchange rates- factors affecting exchange rates and forward rates - types of quotation - rules for quoting exchange rate regime in India - evolution, development and present status - theories of exchange rate determination - exchange rate forecasting. International Monetary System - Gold Standard - Bretton Wood System and Subsequent International Monetary Developments - Floating Rate Regime - Role and Functions of International Monetary Fund and World Bank - European Monetary system and Euro Balance of Payment - India’s Balance of Payment position Elements of open Economy. Capital and Current Account Convertibility Fundamental parity relations - purchasing power parity covered and uncovered Interest Rate parity - International Fisher Effect. International Financial Markets - Segments, Participants and Dealing Procedures Classification of Markets - Borrowing and Investing in International Financial Markets. Instruments and Institutions - Foreign Exchange Market in India - Evolution and Development - Major Centres - Classification - Interbank and Customer Markets - Regulatory and Supervisory Framework - Role of RBI and FEDAI - FEMA and Exchange Control Regulations. Foreign Exchange Risk Management - Defining and Measuring Risk and Exposure Types of Exposures - Accounting of Foreign Exchange Transactions - Hedging, arbitrage and Cover Operations - Hedging with Foreign Exchange Contracts Booking, Early Delivery, Extension and Cancellation of Forward Contracts - Inter Bank Dealings - Swaps and Cover Operations - Forex and Money Market Operations - Currency and Funds Position - Foreign Exchange Dealings and Risk Management Risk Control and Risk Management System - Hedging with Derivatives - FRAs Swaps Futures and Options.
3F6 Investment Banking 47
To orient the students with a fundamental understanding of the role of Investment. Banks and how they operate and to provide a framework for analysis of the various businesses of an investment bank. Unit I Overview of Investment Banking: Meaning of investment banks, services/ functions of investment banking, regulatory & structure of investment of banking, nature and scope of present day investment bankers. Money Market: Growth of money market in India, its structure and institutional developments, new money market instruments and framework of money markets – call money market, commercial paper, short- term deposit market, treasury bills market, gilt-edged securities market, certificate of deposits, repos; regulatory authorities and guidelines, regulations governing money market and its instruments. Capital Market: An introduction, meaning and significance of capital market, capital market v/s money market, market players- investors and companies, security laws/regulatory framework for governing Indian capital market, an over view of international capital market. Debt and credit market: Types of debt, design of new debt/fixed instruments; fixed Income security valuation : Risk associated with fixed Income securities-various kinds of risks , classical theory of interest yield curve , yield spread , Z theoretical determinants of shape of yield curve, terms structure of interest rate, analyzing terms structure and its effects connected theory and hypothesis; Bond Valuation and Bond Management Strategies: Bond valuation – bond written, prices and their movements, understanding systematic and unsystematic risks in bond, bond valuation, YTM Management of IPOs: Primary market in India and abroad, current developments and professional ethics, procedural aspects of primary issues- banker, broker, registrar & allotment to the issue, due diligence of prospectus or letter of offer, role of various operations in the success of issue, pre-issue decision making and management, SEBI guidelines for public issue.
4F1 Financial Derivatives
The objective of the subject is to make the students understand the ways of Adopting existing financial Instruments and processes like options and futures to the changing world.
Derivatives Markets – Forwards, Futures, Options, Swaps – Role of Derivatives Markets -– Linkages between spot and Derivatives Markets – Criticisms of Derivatives Markets- evolution of derivates in India vis a vis other countries. Forward and Futures: Market Structure – Types of Future Contracts – Pricing principles – Futures Hedging strategies- Options markets – Options pricing principles, Binomial Models – Black-scholes Model,Option Strategies. Currency Derivatives: Currency forwards – Currency futures – Currency options – Pricing – Trading Strategies- Interest Rate Derivatives- Interest Rate Futures – Forward Rate Agreements – Swaps – Options – Swaptions – Term Structure and pricing principles – Trading Strategies Debt Markets and Equity-related Instruments - Fixed Rate and Floating Rate Instruments – Adjustable Rate Mortgages – Zero Coupon securities – collateralized Mortgage Obligations – Junk Bonds – Equity options – Equity warrants – Pooled Investment Vehicles – Index futures and Index options Hybrid Securities-Interest Rate / Foreign Exchange Hybrid – Interest Rate / Equity Hybrid – Currency /Commodity Hybrid – Rationale for Hybrid SecuritiesAsset Liability Management- Foundation concepts – Margin Managements Spread Lock Strategy – Gap Management Strategy – Total Return OptimisationEthical aspects
4F2 Personal Financial Planning
The objective is to understand the potential goals a client may have, help them enunciate their goals and evaluate strategies to help clients achieve their goals
Unit I Establishing client- planner relationships - issues and concepts related to overall financial planning process, as to the client -services provided, the process of planning, documentation required, and disclosure statements Unit II Gathering client data and determining goals and expectations- Determine client's personal and financial goals, needs and priorities- Analyse Client Objectives, Needs and Financial Situation. Unit III Developing appropriate strategies and presenting the financial plan- Client's risk tolerance-Assessment of options. Unit IV Implementing the financial plan- Assist the client in implementing and recommendations -Coordinate as necessary with other professionals -investment advisors, stock brokers and insurance agents Unit V Monitoring the financial plan- Review the progress of the plan with the client -Discuss and evaluate changes in client's personal circumstances -Review and evaluate changing tax law and economic circumstances - Make recommendations to accommodate new or changing circumstances
application of commodity derivatives markets/ hedging. Position determination settlement mechanism and price. kabra committee report.contract specifications. global derivative exchanges. bye-laws. commodity specific issues. Products. commodity exchanges in India( regional and national ) commodities permitted for trading. exposure limits. types of instruments( futures and options ) types of commodity futures. margining final settlement and exception handling. trading system. types of commodities traded on NCDEX. Unit IV Commodity stock exchanges : the NCDEX and MCX plat form – NCDEX exchange membership. Settlement and Risk Management: calendar and settlement schedule. the future basis . Unit III Pricing and application of commodity derivatives : investments assets V/s consumption asset. Participants and functions. trading on the NCDEX and MCX plat form.Regulatory framework and accounting and taxation issues. rules regulation.4F3 Commodities Markets The purpose of the subject is to equip the students with the knowledge and skills required for dealing in Commodities Market. basics and pay off. order types and conditions. entities in the trading system. exchange traded V/s OTC derivatives. instruments available for trading. and commodity derivatives. Unit II Commodity derivatives : difference between financial and commodity derivatives. types of derivativesfinancial derivatives. Unit I Introduction commodity derivatives : Definition of derivatives. speculation and arbitrage. Unit V Clearing. the costs of carry model. 51 . trader work station.
Profit Centers and Investment Centers .Approaches to budgeting : Engineered and Discretionary costs .Functions of the Controller Unit II Responsibility Centers .Goal Congruence .Expense Centers.Return on Investment.Converting corporate vision into a long-range plan Input Output Relationship. Capital Budgeting and Ratio Analysis as a tool to management performance measurement .Principles and Objectives.Relating system to organizational objectives .designing and implementation of control Systems 52 .Related numerical problems .Benchmarking and Total Cost Management Unit III Transfer Pricing (Market based and Cost Based) .Cybernetic Paradigm of Grissinger . Unit I Characteristics of Management Control System .Long Range Planning .Evolution of control systems in an organization .Budgetary Control as a tool for Management Control Systems . Unit V Introduction to Audit Function as a control tool covering Financial Audit. Economic Value Added.Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector Unit IV Financial and Non-financial performance measures -Balanced Score Card (Rock Water's Model).Engineered.Management Audit .Strategic Planning.Types of Responsibility Centers . Management Control and Operational Control . Internal Audit and Cost Audit .4F4 Management Control Systems The objective of this subject is to understand the control systems in organisations and to understand the performance measures effectively. Discretionary and Committed Costs .
convertibles and exchangeable. Evaluation of merger proposal. types. Venture capital: Concept and developments in India. benefits and cost of merger. Unit I Financial Policy and Strategic Planning: Components of financial strategy. Evaluation of lease from the point of view of lessor and lessee. tax considerations. warrants. legal procedure for merger. Determination of swap ratios. deep discount bonds. Unit II Investments Decisions under Risk and Uncertainty: Techniques of investment decisionrisk adjusted discount rate. Corporate and distress restructuring.Corporate strategy and high technology investments Unit III Expansion and Financial Restructuring: Mergers and amalgamations .Meaning of SFM.corporate restructuring. 53 .9s model for SFM. and accounting considerations.costs and benefits. statistical method.Reasons for Strategic Failures in mergers/acquisitions/Joint Ventures. Process and methods of financing.4F5: Strategic Financial Management This subject will deal with financial policies and the decision making at the top level pertaining to finance. Strategic planning process. Option financing. certainty equivalent factor. Lease versus buy decision. sensitivity analysis and simulation method. importance. reasons for merger. fiscal incentives. convertible preference shares. Unit IV Leasing: Meaning. Objectives and goals. secured premium notes. Unit V Financing strategy: Hybrid securities namely convertible and non-convertible debentures.
individual. criteria of methods selection. occupational & organisational levels. Concept definition and need for evaluation of training effectiveness -Principles of evaluation. The course also emphasis the value of developing training programmes that relate training to the overall strategy of the firm. transfer of learning managing a system of learning resources. training. non-formal Practical/Case studies use of audio visual aids in methods of development- Unit IV Unit V 54 . skills of an effective trainer as a changing agent.Basic approach in TNI.Scope / objectives of Training & DevelopmentChanging focus of Training tools. on the job and off the job training methods.Training cycle Principles of learning. strategies of evaluation Designing and conducting training programmes. principles of adult learning. Identification of training & development needs. Unit I Unit II Unit III Training perspective in HRD.Approach to management Development.Human Resource Electives: 3H1: Human Resource Development The objective of the course is to discuss the theory and principles of training as they relate to the organisational objectives and strategies. new ways of learning. Management Development implications.
leadership skills for team building. historical development and nature of OD. dyads. Training and Development . Team intervention strategies: Team and groups.3H2: Organisation Development and change This course is aimed at providing the students with a frame work of what change and organisation Development is. Unit I Nature of Change: Necessity for Change. problem area. resistance to change . Business Process Reengineering (BPR) Organisational Development for planned change : Introduction. communicating skills and group dynamics. major OD intervention strategies and their expected effects. Basic concepts of Human Resources Development (HRD). changes as a strategic management tool. its change techniques and what the future of Organisation Development might be. developmental activities based on simulations. change for internal re-organisation. focussed activities . Change perspectives: Different perspectives related to change. intra-group and inter group conflicts. Learning. role-plays and games. impact of disciplinary measures on behaviour modification. cultural and climatic factors affected by change. organisational factors affected by change. groups. inter-groups. conflict. Transactional analysis. Situational analysis and patterns of change. roles. Unit II Unit III Unit IV Unit V 55 . factors affecting change. impact of change on structure.impact on behaviour and productivity. as targets of planned change. definition. reward system as an effective tool to effect and sustain changes. Global perspectives related to change. communicative patterns and human relations.cause and counteractive measures. Team building interventions.definitions.individuals. leadership patterns and transformational strategies. frustration and stress .groups). impact of change on Human Resources Planning. quality consciousness as an emerging catalyst for change. objectives and interlinkages. how it works. sensitivity training (T . Organisational transformation: Change cycles. coping strategies.
. 56 .PCMM.Issues in Career management. Unit II Career Development – Concepts.3H3: Roles identity and Career management To familiarize the students with the requirements for designing appropriate systems for management of organizational career development.Dual – Laddering for Career Development Unit III Roles of Employees. and Company in Career Management. Unit I Introduction to roles.Competency Approach to Development Unit IV Application of Assessment Centers in Competency building. Special Challenges in Career Management-Concept of Competence. Managers.Functional theories – Essential and pathological theories – Constructivist and conflict theories. Human Resource Managers. roles identity and with the concepts of the Managerial competency approach and its relevance to career management. Evaluating Career Management Systems. Transitions and Plateaus . definitions etc.case studies.Managerial Succession Planning.Theories of Career Development Career Development and Organizational Strategy . Unit V Intervention strategies.Career Paths. identity: individual and corporate –Theoretical perspectives on identity and difference: Structural theories.Relevance of Ethics in Career Development and Competency Mapping practices.
Unit II Unit III Unit IV Unit V 57 . scope and future. Developing HighPerformance Teams. to examine the factors and issues that influence group performance and group effectiveness and to cultivate skills for group decision-making and teambuilding.Groups and Change: The Group as an agent of change – The effectiveness controversy – Sources of Change in groups Teamwork and Teambuilding: meaning.Group Conflict: Sources of Conflict in Groups – Conflict process – Coalitions – conflict resolution. Conflict between groups – sources – resolving inter-group conflict. scope and significance of group and group dynamics. Group formation – value of groups – interpersonal attraction – FIRO-B Group Development and Socialization: Group development – Group socialization.3H4: Group Dynamics and Team Building The objectives of the subject is to understand the meaning. Crowds and Collective Behaviour: Crowds and collectives – Theoretical viewpoints – Deindividuation theory.Group Structure – roles – authority – attraction – communication networks – Conformity and influence – Power. Environmental Processes – territoriality – spatial behaviour – environmental stress Group Decision Making: Anatomy – groupthink – group polarization – Methods of group decision-making. Unit I The Science of Group Dynamics: Nature of groups and Group dynamics – Studying groups – Measurement in Group dynamics.
Indian Approaches to Personnel Counseling 58 . Alcoholism. Conflicts .Empathy and Holistic Listening . Methods & Tools.Counseling Interviews.Accurate Responding and Effective Feedback Unit IV Counseling Interventions: Performance Counseling. Communication Styles.3H5: Human Resource Counseling The objective of the subject is to provide an overview of counseling processes and techniques as they are applicable to industry and management and also to train the students in the basic skills necessary for industrial counseling in view of organizational excellence Unit I Personnel Counseling: Basic Tenets.Stress and Spillover -Employee Assistance and Personnel Counseling – Organizational framework Unit V Psychotherapy & Employee Counseling: Selective Integration of Modern Psychotherapies with Employee Counseling .Managers as Skilled HelpersUnit III Counseling Skills: Helping Relationships .Problem Performers -Problem Situations.An Integrated ModelPersonality and Personnel Counseling Unit II Self-Development of the Counsellor: Manager as a ‘Barefoot’ Counselor. Absenteeism.
prohibition against change of service condition. Subsistence allowance-disciplinary proceedings and domestic enquiry. Regulations of service conditions and disciplinary matters. Unit I Trade Union & conflict settlement laws . withdrawal of registration. Shops and Commercial Establishment Act. Social Security Legislations-ESI Act (1948). pending proceedings. Industrial Employment Standing Orders Act (1946).Minimum Wages Act (1948). VRS. Case Laws Unit II Unit III Unit IV Unit V 59 . dissolution of unions. prevention and settlement of industrial conflicts . lay off and retrenchment. rights and liabilities of trade unions. non employment matters-strike and lockout.authorities under the act.background objects of registration. Factories’ Act (1948). Payment of Bonus Act (1965). Payment of Gratuity Act (1972). Maternity Benefit Act (1961). Payment of Wages Act (1936). Economic and Welfare Legislations . general principles of labour adjudication . Employees’ Provident Fund Deposit Linked Income Fund (1942). amalgamation.settlement and award. including modifications. Workman’s Compensation Act.3H6: Industrial Relations and Labour Laws This subject introduces the trade unions and the industrial relations climate along with the relevant labour legislations that are needed for a human resource manager.
selection process-global labour market differences-global compensation – Managerial transfers-Global Management Development. the cultural approach –the institutionalist perspective/functions-Globalisation and HRM. Japan. Unit I International organization – approaches to the study of comparative employment policy – convergence theory.International Pressures on National PracticesMultinational Ownership and collective bargaining. 60 .repartriation. UK. Marxist theory. West Germany and Russia.4H1: Global HRM The objective of the course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.management qualifications and characteristics.techniques.Western and Eastern Management thoughts in the Indian context.Problems of global research – evidence of international HRM-Internationalization of business – types of global business-Impact of inter country differences on HRM.the Brewster and Bournois model of International HRM –controversy International HRM. Unit II International HRM models –Pooles adaptation of the Harvard model.participative management.An overview of HRM in USA. 360 degree feedback.quality circles. Unit IV Comparative Labour Relations.Innovative management techniques and their influences Unit V HRM in Global Organisations – Ethics in International business. Unit III International staffing –Policies and practices –Techniques and sources of global recruitment . motivation and retention of talent.women in global business.international adjustments.
Developing and maintaining performance management. review skills. Performance management and Development. Types of measure:. criteria for performance measures. personnel development planning.Organisational . Learning organization – organizational learning . Unit I Performance Management Definition concerns and scope. team rewards.Performance management and pay-performances related pay (PRP). Performance management sequence. Team pay-contribution related pay. skill based pay.methods. Methodology development and implementation. Unit II Unit III Unit IV Unit V 61 . Job evaluation . profit sharing. measurement issues. Gain sharing. Competence related pay. performance problem solving. A short history of performance management . Benefits of performance management as a continuous and interlinked process. coaching counselling.Features of an effective organization. Evaluation and keys to success. broad structure job family structures. Performance management cycleDeming’s model and Torrington and Hall model.4H2: Performance management The objective of the course is to provide an understanding of the performance management process as well as the ability to manage performance in real world business scenario. MBO. advantage and disadvantage.team and individual-Setting performance standards: Competence and competency analysis. constructive reviews. Approach to performance management training. Shop floor incentive bonus scheme. Measuring performance. pay structures. sales force incentive schemes. The essence of performance management. Principles of performance management. 360-degree feedback.merit rating. performance management process.Conducting performance development reviews.single and double loop learning. critical technique enter performance management. Graded pay structures.
Problems in Counselling. 62 . Stress management. self theory) Stages in the development of human personality disorders and introduction to abnormal behaviour. influences in perception. questionnaires and direct interview. Application in organisational settings. Unit IV Frustration. attitudes and aptitude. Unit V Counselling – Emergence and Growth. physical and mental process. Counselling process. Development of emotions: Theories of emotional behaviour: adaptive and disruptive emotions – influences on behaviour.4H3: Personality and Managerial Performance To give an overview of personality and its influence in managerial performance Unit I Concept and Definition of personality: Introduction to major theories of personality (psychoanalytical theory. conflict and anxiety – different approaches to handling stress and causative factors for stress: Influence of stress. Unit III Personality related measurements: Testing of intelligence. ability. Unit II Perception of self and others. strategies and interventions – Change in Behaviour through Counselling. inter-personal affinities and relationships. Designing and application of measuring instruments in the organizational context. need based theories. Use of Testing Instruments.
superior/subordinate interactions and conflict resolution.case studies 63 .in basket exercises.ethics in conflict resolution Negotiations: Nature.4H4: Conflict Resolution and Negotiations This course is designed to introduce students to conflict resolution and negotiation and tactics that can be effectively used in an organizational setting.Targets and aspirations. outcomes – Distributive negotiations – Strategy and planning Integrative bargaining.Contigent contracts – Trust and relationships Negotiation simulations.-negotiation strategies and conflict resolution. Unit I Unit II Unit III Unit IV Unit V Role of conflict in organizations-leadership approaches to conflict situationmanagerial approaches to conflict –individual differences-power and influence Conflict and organizational culture.
Collecting data.systems for co-ordination. analysts Programmers and end users . Unit I The system development environment . System Analysis and Design: Planning. Monitoring and control. Programme design. Implementation and Maintenance: Role of analysts and Designers. Business analysis and project management: Information system (IS) and Business objectives: Constraints: Competitive advantage with IS. Design. Stages of system development. Unit II Unit III Unit IV Unit V 64 . Recording Information. Physical data design. databases. Project Planning. logical data design.skills for system analysts .Systems Electives: 3S1: System Analysis and Design This course is armed at developing an appreciation of Analysis and Design of computer based commercial data processing systems. Systems Development Concepts: Feasibility Analysis. Interpreting the information. Files. Case study.Types of information systems . Approaches to Analysis and Design: Traditional approaches.Role of managers. SSADM (Structured system analysis and design method) and Object Oriented Design and introduction to UML. Jackson’s approach. Information Engineering. structured Approaches .Yourdon’s approach.
Metrics-Software Quality-Software Quality Management System-ISO9000.Software Requirement Specification (SRS). DFD Design.Models for Collecting User RequirementRequirement Analysis-Formal System Development Techniques. Object Oriented Design.SEI CMM -Software Maintenance. Spiral Model Unit II Software Project Management-Planning. Estimation TechniqueEmpirical.DFDS. Characteristics 65 . Data Structure Oriented Design. Unit I Software Engineering –Introduction-Evolution –Low Level& High Level ProgrammingControl Flow Design. Procedures. Gantt Charts. Evolutionary Model. Heuristic& Analytical Techniques. Software Engineering Approach Design.CASEArchitecture. Object Oriented Design& Key Concepts –Unified Modeling Language -Use Case Model-Diagrams-User Interface Design-Characteristics-Types—Windowing Systems. PERT Charts-Staffing-Risk Management-Software Configuration Management Unit III Requirement Analysis and Specification .3S2: Software Engineering This course is intended to introduce the concerns tools and strategies of software design and use. Staffing Level Estimation-Scheduling-WBS. Benefits. Prototyping. Project Size Estimation. ISO 9001 -Importance. Reliability Measures.Widgets-Types Unit V Software Reliability and Maintenance-Software Attributes-Reliability. Activity Network.Software Life Cycle-Classical & Iterative Waterfall Model. Documentation Unit IV Software Design –Characteristics of Good Software Design-Phases in Design-Design Principles & Concepts-Attributes-Cohesion & Coupling-Classification of Cohesiveness & Coupling-Neat Arrangement—Design Approaches-SA/SD.
type def statement. Multiple Inheritance and Multilevel Inheritance. Arithmetic. Object as functions arguments. Returning objects from functions. Merits and Demerits of OO Methodology. various methods of passing data to functions. Identifiers and keywords. Elements of Object Oriented programming objects. Unit II C + + -a Case Study: Data types. Friend operator overloading. Function overloading C + + stack. Unit V Inheritance: Access specifies.3S3: Object oriented programming The objective of the course is to familiarize with object oriented programming in C++ Unit I Object Oriented Paradigm: Structured Verses Object Oriented development. void pointers. Arrays and Structures. operators and Expressions: Tokens.Friend functions. storage classes. pointer variables. Compound Assignment operators. Relational. Copy constructor. Polymorphism some of the popular OOP languages. characters and character strings. Special operators. Bit wise operators. Functions with variable number of arguments.Control Flow: Various control statements available in C + +. Enumerated data types. RecursionStructure and Unions: Nesting of structures. Return by reference. Data types and Sizes. Encapsulation and Data abstraction.Classes and objects: Class specification and object creation. Scope and extent of variables.Arrays and Strings Unit III Modular Programming with functions: Function components. friend classes. Constructors and destructors. Pointers to structures. Default arguments. type conversion. and return types. Inline functions. classes.. Operators and Expressions Qualifiers. 66 . Address operator and. Different types of Inheritance. conditional operators. Library functions. Software Rense. constant. Unit IV Array of pointers. Logical. Inheritance. Overloading constructors. Multiple views of the same object. C & C + + style console I / O.Operator Overloading: Overloading of all type of operators limitations. Increment and Decrement operators. Runtime Memory Management (as in C and C + +). Unions -Pointers and Runtime binding: Pointers and their binding. variables.
Components of configuration. modular.3S4: Software Project Management This subject intends to equip the students with the tools and techniques of Software Project Management and to design and implement information system with effectiveness and efficiency. Make or -buy decisions. Software project scheduling -defining tasks. strategies for testing.Emerging trends in Software Project Management . prototype. Project planning and Analysis. etc. resources.Case studies.various models like linear. Clients/Server architectures. Planning a software project. Unit testing Integration Testing. Software Configuration . Component. RAD.Software Design Process. Unit II Unit III Unit IV Unit V 67 .Software as an Evolving product. Methods of testing.Concepts. design.Objectives . testing GUI's testing. versions control and configuration audit. its characteristics and components. System testing and debugging. incremental. testing real systems . Concurrent developmental and formal methods model. Spiral. Software implementation process and problems/issues. sequential.Objectives. Assembly. scheduling using PERT/CPM. Unit I Introduction to Software Project Management. and design documentation Software Testing. estimation -methods of estimation.Software engineering process .
drivers of knowledge management .intellectual capital knowledge types components of knowledge . and application of knowledge management in this information era.knowledge discovery -electronic document management concepts .knowledge Management system development – prototype software tools . Knowledge Management and its relationship with Artificial Intelligence -AI methods used in Knowledge Management Systems .4S1: Knowledge management This course is to familiarize the participants with role.Steps in Knowledge Management implementation .cyclic model of Knowledge Management Knowledge repository . Unit II Unit III Unit IV Unit V 68 . Knowledge Management Strategy development Knowledge Management tools methods and technologies .key success factors . intelligent agents.common causes of failure of KM projects.objectives of knowledge management . Data mining – warehousing .cost consideration of developing KMS .Case studies.bench marking and balanced scorecard technique .knowledge Management .reasons for adopting knowledge management responsibilities of Knowledge Management – Officer .aligning knowledge management and business strategy. fuzzy logic expert system.tacit and explicit knowledge organizational learning & organizational memory . Knowledge Management activities .Knowledge Management team constitution role of consultants.experts systems.Study of representive products with embeded AI technology used in KM .measurement of success factors . Unit I Definition .
Unit II Unit III Unit IV Unit V 69 .establishing connection & browsing websites.multimedia in PC . Fibre optic computer communication .compilation and generation of graphics including animation in web pages.use of commonly used tags and generation of pages with links to other sites.sound & images .hardware .read/write processes in CD .4S2: Internet Programming and Web design This subject introduces the use and features of Internet and the methods of designing web pages Unit I Internet & its features .protocols . Simple JAVA programming .animation.characteristics of optical fibres optic cables .differences between CD & DVD .Modems communication software .search engines and commands compression software & file compression . memory and storage devices .major TCP/IP protocols & their uses. Definition of multimedia .principle of light transmission in fibre advantages of optical fibre communication system .SCSI. Network topologies . MCI.shareware .light sources & photo detectors.Understanding fundamental layers of ISO/OSI network model network layers .input devices .output hardware and communication devices. HTML tags .
Unit III Classes of ODS -Architectural components.Tasks solved by Data mining Methods.Retail-Data mining: Concept –Data mining v/s OLAP – Data mining v/s Statistical Analysis. Dimensional Modeling. Data profiling.Decision Yield. Measures.Embedded Analytics. Aggregates.DW Appliances. Cubes. Conceptual Modeling.Open Source BI .Unstructured data Management Unit II BI Applications: Telecom.BFSI. Star Schema.Implementation Approaches Unit V Data warehouse Architecture: Types. Unit I Emerging trends in BI: MDM/DQ.4S3: Business Intelligence and Data Warehousing The objective of the subject is to introduce the trends in business intelligence and the relevance of data warehousing for effective information decision making. dimensions. benefits. Independent & Interconnected -Architectures – Enterprises Data WarehouseData Marts.BI & SOA.Architectural considerations Data Model Distinctions Unit IV Data Modeling: Data Analysis Techniques. OALP 70 . qualities. Overview of Modeling Techniques. Snowflake Schema -ETL Overview and Market study.CPM. Logical Modeling Physical Modeling. methods and approaches.Best Practices. life cycle overview. Hierarchies.ODS Overview and Architectural ChallengesGlobal. Facts.
with uncertain demand. factories.Operations Electives: 3O1: Supply chain management This subject explores the key issues associated with the design and management of industrial Supply Chains (SC). with certain demand (problems) Unit III Unit IV Unit V Sourcing and contracts –new product introduction – Coordination in supply chain. 71 . Unit I Unit II Introduction.achieving a strategic fit – SCM metrics. warehouses and stores so that products are distributed to customers in the right quantity and at the right time. Distribution networks in Supply chain .Network design in certain and uncertain environments Transportation: modes. future developments – Aggregate planning: forecasting. issues.drivers and obstacles. with known demand.planning supply and demand Inventory planning: methods. SC are concerned with the efficient integration of suppliers.
Six Sigma -Leadership requirements for TQM Unit II Unit III Unit IV Unit V Integration & Implementation of TQM in Organizations.7 Tools of Analysis . Philosophical Approaches to TQM. CMM.Cybernetic Analysis Overview of Other Developments in TQM : QFD. Benchmarking.Classical Definitions of Quality. ISO . 72 . Juran.3O2: Total Quality Management The objective of the subject is to familiarize the students to the philosophy and role of tqm in revitalizing the organisation Unit I An Overview and Role of TQM. Crosby and others Tools of TQM – Diagnostics.Product Satisfaction & Product Dissatisfaction .Trends in Change Management and role of TQM.Application of TQM.Eastern & Western ApproachesMethodological Approaches to TQM: Deming.old and new .
essentials of value analysis and engineering. supplier performance appraisal make or buy decision. Evaluation of material handling. receipt and inspection Stores management and Control: Stores and Stores organization. source development. methods of purchasing. duties of purchasing department. Forecasting & Planning. purchasing policies. buying factors. source selection. materials handling. organization of stores location and layout of stores . Vendor-Vendee relations.3O3: Purchasing and Materials Management This subject is expected to provide insights into the complex issues involved in decisions relating to purchasing and also to have a professional understanding of materials management Unit I Importance of materials management. Materials Cycle and Flow Control Systems. factors affecting forecasts. International purchasing -Purchasing procedures and records :Requisition. movement and storage cost.Materials planning. Purchasing. Purchasing organization. Forecasting methods. Types equipment. purchases order follow up and expediting systems.Evaluation of value. Total concept. Materials management at micro-macro levels. integrated approach. Materials Budget. Vendor development. Standardization and variety reduction. functions of stores keeping. Materials handling systems basic principles. centralised and localised purchasing. Organisation for value analysis Unit II Unit III Unit IV Unit V 73 . budgets. Merits and demerits of codification. stores records and procedure. The materials functioninterfaces. salvage and surplus disposal & scarp disposal. Benefits of integrated systems approach.Systems approach.
MRPI and MRP II. tools and techniques required for achieving competitive edge through world -class manufacturing.process mapping.Information Age Competition JIT – total quality strategies for manufacturing success and WCM model.4O1: World Class manufacturing The objective of the subject is to acquaint the students about the international developments in the area of manufacturing. Unit I Unit II Unit III World-Class Manufacturing: introduction – product development process.developments –gaining competitive edge Technological manufacturing manufacturing innovation in flexible manufacturing manufacturing – computer systems – integrated cellular Unit IV Factory of the future automated systems – human factors in automated systems – optimized production technology . and the systems.Modeling – optimizing – simulation of manufacturing systems World-Class Manufacturing – International Scenario and Indian Scenario manufacturing innovations – quick response manufacturing – agile manufacturing – rapid prototyping – concurrent engineering Unit V 74 .
Strategic Evaluation of Technological Investments-Technology Development Product Development Cycle – Integration of Design & ManufacturingManagement of Technological Innovation-Technology Fusion & the new R&D Core competencies in Technology and its Commercialization-Building Organization Culture.4O2: Technological Excellence The aim of this subject is to acquaint the students with the role of technology & innovation in global industrial competition.Cooperation between Government and Industry-Coping with continuous change – The structure of the Japanese Innovation System Unit IV Unit V 75 . development integration and commercialization of technologies Unit I Technology and its importance in global manufacturing –Strategic Management of Technology -Manufacturing Technology: developments Manufacturing innovations: Productivity & Incremental Innovation -Technology Absorption –World class manufacturing Unit II Unit III Crucial issues of Flexible Technology. and the organizational support systems and processes needed for acquisition.
and System Dynamics. Creating new/improved technologies. and overview. Implications of "Uruguay Round". implications to industry. Simulation.4O3: Technology management This course will introduce the concept of technology management. Transfer option. Need for new outlook. nuances and issues in technology management and the decision making related to technology management. and WTO. Techno-economic feasibility studies. Technology and society. social. components. Technology policy strategy: Science and technology Policy of India. MOU -Technology Adoption and Productivity : Adopting technology-human interactions. Technology Transfer and Acquisition : Import regulations. environmental. Technology productivity. Analytic hierarchy method. Technology and environment. Unit I Technology management: Scope. Unit II Unit III Unit IV Unit V 76 . Innovations.trend Analysis. Organizational redesign and re-engineering. Soft System Methodology. Analogy. Bargaining process. Technology Absorption and Innovation : present status in India. and political. methodology and methods . Technology Impact analysis.steps involved. social. Fuzzy multi-criteria decision making. Technology forecasting : need. legal. Absorption strategies for acquired technology.Technology Audit. methods or techniques for analysis . environmental. Mathematical Models. Delphi. Need for multi-criteria considerations such as. and other methods. Technology Choice and Evaluation :Methods of analyzing alternate technologies. political aspects.
Theory of international investment . political ideologies and state control ad its impact on international business – Impact of legal forces on international business. climate.International business electives: 3I1: International business environment This subject will introduce to the students to international business environment under which India as well as MNC’s have to operate.New trade Theory – International investment and product life cycle theory . topography. Unit I Overview of global theory and practice – Terminology in international businesstheories of international trade and investment. Unit II Trading and investing in international market – type of foreign investment – Need to enter foreign market – Methods to enter foreign market – Multi domestic or global strategy – Impact of culture on global business. natural resources – Political ideologies – Political forces and its impact on international business. Unit III International organizations impacting global business – UNO and its role – International finance corporation – World bank – Regional financial institutions –Bank of international settlement – WTO – Regional trading blocks – organizing for economic co-operation and development Unit IV Physical and Environmental forces and its impact on international business – Locational. 77 .Global forces effecting international business. Unit V Global operation – Need and importance of outsourcing – global manufacturing system and practices – current issues and future developments.
3I2: International advertising This subject will deal with the international advertising scenario that should be understood by a student specializing in international business. Global advertising media – print – broadcast – internet – outdoor media – other Alternative Media – emerging media in developing and developed countries.global brand creation – advertising ethics Advertising environment in various countries: economic – social – cultural – technological – legal – political.print advertisements – broadcast advertisements – internet advertisements – production of ads meant for other media – cross advertising research – corporate advertising Unit II Unit III Unit IV Unit V 78 .global advertising agencies – agency compensation – client agency relationship Creativity in advertising – creative strategies – global advertising production – Standardized vs/ separate ads . Unit I Early history of advertising – definitions – advertising functions – classifications – advertising and marketing – distinction between domestic and transnational advertising . Marketing plan – advertising plan – global media planning and selection – global Media buying – globalised v/s localized campaigns .
International institutions . Free Trade Zones. Pricing Strategy and Distribution Strategy. Insurance Negotiation of Documents. Product Policy. Institutional Infrastructure for Export Promotion. WTO. Promotion Strategy. Export Promotion Councils. IMF. Economic environment. Market Analysis and Foreign Market entry strategies.Political.Open Account.Export Finance. Commodities Boards etc. India and World Trade.Registration of Exports. institutional and decisional aspects of international marketing. Common Markets. UNCTAD. Bills of Exchange. Production and Clearances of Goods for Exports. marketing and Business. International Marketing Environment . International Product Life Cycle. Nature: Distinctions between International Trade. Important and Export Policy. legal. cultural.Identification of Markets. Procedure and Documents . Shipping and Transportation. Letter of Credit . Export Quotations. Instruments of Payments . Unit I International marketing . Public Sector Trading Agencies. Planning for International Marketing.3I3:International marketing The basic objective of this course is to acquaint the students with environmental. procedural. Constraints on International Marketing . Economic communities. Customs Union. Unit II Unit III Unit IV Unit V 79 . International Marketing Mix and Decision Making .World Bank.Definition.Fiscal and Non fiscal barriers Non-tariff barriers. Marketing Research and Information System.
theories of exchange rate determination . Exchange rate mechanism .Interbank and Customer Markets .exchange rate forecasting.Gold Standard .3I4: International Finance The objective of this course is to provide the students an overall view of the international financial system and how multinational corporations operate.types of exchange rates. Extension and Cancellation of Forward Contracts .International Fisher Effect.rules for quoting exchange rate regime in India .globalization of markets.FRAs Swaps Futures and Options. Instruments and Institutions .Segments. Unit II Unit III Unit IV Unit V 80 .Hedging with Foreign Exchange Contracts Booking. Unit I Fundamentals of foreign exchange . International Monetary System .gains from international capital flow . International Financial Markets .Currency and Funds Position .Evolution and Development . arbitrage and Cover Operations .Hedging.need for foreign exchange . Early Delivery. development and present status .European Monetary system and Euro Balance of Payment .evolution.Bretton Wood System and Subsequent International Monetary Developments .Borrowing and Investing in International Financial Markets.Swaps and Cover Operations .Forex and Money Market Operations .Regulatory and Supervisory Framework .definitions international trade and foreign exchange .Classification .Accounting of Foreign Exchange Transactions .Defining and Measuring Risk and Exposure Types of Exposures .Role and Functions of International Monetary Fund and World Bank .factors affecting exchange rates and forward rates .gains from international trade international finance .Major Centres .Inter Bank Dealings .types of quotation .India’s Balance of Payment position Elements of open Economy.Role of RBI and FEDAI . Capital and Current Account Convertibility Fundamental parity relations .Foreign Exchange Dealings and Risk Management Risk Control and Risk Management System .Floating Rate Regime . Participants and Dealing Procedures Classification of Markets .Foreign Exchange Market in India .FEMA and Exchange Control Regulations.purchasing power parity covered and uncovered Interest Rate parity .Hedging with Derivatives . Foreign Exchange Risk Management .
types of services. factors influencing mode and carrier selection decision. Service driven logistics systems. safety stock determination for service level.Logistical packaging . Meaning of 3 PL and 4 PL service providers. characteristics and salient features. routing problem 81 . International Air Transportation. determinants for outsourcing decisions. and lead time. Unit I International Logistics: meaning and objectives. customer service and customer retention. facilities.containerization. Characteristics of global supply chains. and International Land Transportation: types. importance in global economy . role of outsourcing in global supply chain management Unit IV The marketing and logistics interface. warehouse. forecasting models. logistical objectives of transport. location of plant. capacity and number of warehouses: Factors influencing network design decisions Unit V Approaches to Inventory Management in Global Supply Chain Management. International Ocean Transportation.Decisions in Network design-strategic importance. Unit III Intermediaries and Alliances in Global Logistics. customer service priorities and standards. Symptoms of poor Inventory Management. intermodal transportation in international operations. role in Global logistics. Concept and need of outsourcing. considerations for hiring 3PL and 4 PL service providers. -Key tasks of logistics and supply chain managers.Distribution resource Planning. customer service strategy.3I5: International Logistics Management This subject is intended to make the student understand the physical distribution issues in international marketing in detail with focus on logistics.: Supply chain relationship to business performance. Role of Government in controlling international trade and its impact on Logistics Unit II Strategic importance of transport in global logistics.Modeling in Supply chain: inventory models.
West Germany and Russia.participative management. Unit III International staffing –Policies and practices –Techniques and sources of global recruitment .management qualifications and characteristics. Japan. Marxist theory.Innovative management techniques and their influences Unit V HRM in Global Organisations – Ethics in International business. motivation and retention of talent.4I1: Global HRM The objective of the course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.international adjustments. Unit I International organization – approaches to the study of comparative employment policy – convergence theory.quality circles.Problems of global research – evidence of international HRM-Internationalization of business – types of global business-Impact of inter country differences on HRM. Unit II International HRM models –Pooles adaptation of the Harvard model. 82 .An overview of HRM in USA. 360 degree feedback.techniques. Unit IV Comparative Labour Relations.selection process-global labour market differences-global compensation – Managerial transfers-Global Management Development.repartriation. the cultural approach –the institutionalist perspective/functions-Globalisation and HRM.Western and Eastern Management thoughts in the Indian context. UK.International Pressures on National PracticesMultinational Ownership and collective bargaining.the Brewster and Bournois model of International HRM –controversy International HRM.women in global business.
Finance for export on deferred payment terms. Export insurance. regulations. Monitoring and follow up of import contracts. Importing Procedure: Import licensing policy. Special Issues: Export by post parcel and by Air. Foreign exchange control and pre-shipment inspection. methods. Commercial practices. Export Credit Guarantees and Policies. Role of clearing and forwarding Agents. trade control. Import Canalization.4I2: Export Import Documentation and Procedures This subject will focus on the documentation aspects. Capital – Goods licensing/ Export Houses/ Trading Houses. other details that are needed for exporting and importing goods and services from India. Export Credit. Standardized Export Documentation. Actual user licensing. GSP Certificates of origin. Custom clearance. certifications. Documents – prescribed by Importing countries. Purchase contract. Import Management in a Developing Economy: Foreign Exchange budgeting. Replenishment licensing/Import/Export passbook. Quality Marine Unit II Export Procedures: Central Excise clearance. Forward Exchange Cover. Import under counter-trade. Import procurement. Duty draw-backs. Custom’s clearance of Import Cargo. Packing. Unit III Unit IV Unit V 83 . Import financing. Unit I Export documentation. Shipment of Export Cargo.
major agencies for administering IPRs .Biological Diversity Act 2002 .Indian Trademarks Act 1999 – The Copyrights (Amendment) Act 1999 .criticisms Key forms of IPR – patents – copyrights .enforcement mechanism – Intellectual Property Appellate Board Unit IV Unit V 84 .The Patents (Amendment) Act 2005 Impact of IPRs on developing countries in general and India in particular – impact on agriculture – biopiracy .TRIPS – India and TRIPS – Issues and challenges – benefits .4I3: WTO and Intellectual Property Rights This subject will introduce to the student the World Trade organisation and its influence on business worldwide and also on intellectual property rights that are becoming the order of the day.Geographical Indications of Goods (Registration and Protection) Act 1999 .The Industrial Designs Act 2000 . Unit I Historical perspective – WIPO – international treaties – Paris and Berne conventions .impact on pharmaceutical companies – public health programmes – SMEs Procedure for registering IPRs .role of government – Department of Industrial Policy and Promotion .Semiconductor Integrated Circuit Layout Design Act 2000 .WTO – multilateral agreements .trademarks – industrial designs – layout designs of ICs – geographical indications – trade secrets – plant varieties Unit II Unit III IPR and legislations .Protection of Plant Varieties and Farmer's Rights Act 2001 .
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