The KANO model

1. What are the three ‘points’ to consider for satisfying client’s? Value, Quality and innovation: 2. What are the three types of client’s needs in the Kano model? Basic, Performance and excitement: 3. Give an example of meeting each of the Kano Model’s client needs in the design of a product's poster: If you were to meet the excitement needs of a customer it may be that extra bottle of rum in a hotel you were staying at in Scotland.

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