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The planning of Ibn Sina Pharmaceutical leaves its traces primarily on three of its sectors Production, Sales and Research and Development. These effects will now be explained in a detailed manner.
oligopolistic market. Last year although sales target was Tk 2 billion we saw a sudden rise in imports of medicines and an aggressive marketing strategy by our competitors. Thus we had to reduce our target to Tk 1.5 billion so that employees do not get over worked. For sales we first employ marketing research agencies who carry out a survey to find out the opportunities for our product. Based on the expected sales figure we produce medicines which are stored among the sixteen depots around the country. From there the medicines are distributed throughout the country. Our goal is to make our produces available to all. The prime factors in our plans are doctors and medicine retailers. Our field agents go to doctors and inform them about the quality and the affordability of our products. The doctors in turn prescribe the medicines to patients the medicines they see fit. Our second aim is to ensure that all retailers stock our products. We carry out the plan by giving them discounts and use our distribution services to carry our products to those retailers who wish to stock them. We do not charge for any of the distribution services. In the future we will increase our field level employees so that more doctors can be informed about our products. Finally we plan to undertake informative campaign about health awareness for the next four years. With the campaign we will associate our products extensively so that our brand image is promoted and people are informed about our product. This will yield effective results and will increase our sales for many more years to come.
Concluding Remarks:
The significance of planning in the Ibn Sina Pharmaceuticals can be understood by deeply contemplating the fingerprints it leaves on the other managerial activities. Without planning the organization would not have been able to be as successful as it is today which is 29 years after its establishment