Social Audience Report

Key Metrics: @petertrapasso | Jun - 01 - 2012 Total Followers
@petertrapasso had 10,304 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).

Total Followers

10,304

Identified Audience

Identified Audience
Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. Consumers are defined as individuals who are publicly identifiable, determined by over 30 factors.

5,787
Peter Trapasso
@petertrapasso | Jul 07 2009

56%

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!

Social Pull

Social Pull
Pull is an audience-based metric that measures an audience's transparency, level of social participation and their total consumer reach, as compared to the average social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull.

550x
Social Audience Breakdown

Tweets Followers Following

4,754 10,334 11,200

Insights: - @petertrapasso has an average consumer ratio compared to other accounts. - 5,058 of @petertrapasso 's audience are identified consumers.

AUDIENCE BREAKDOWN

Audience Crossover

Insights: @petertrapasso and @petertrapasso-friends share 8,243 followers.

Audience Crossover

Audience Reach Insights
Peter Trapasso
@petertrapasso | Jul 07 2009 Insights: - On average each of @petertrapasso's fans/followers can potentially reach 18,777 people.

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!

Average Network Size

Tweets Followers Following

4,754 10,334 11,200

Insights: - 37% of @petertrapasso's consumer audience have 5k - 25k connections.

Network Size
Breakdown

Audience Social Insights
Insights: - @petertrapasso's 5,058 consumer audience is active on at least 28,450 social profiles and/or blogs.

Social Media Use
Insights: - 47% of @petertrapasso's consumer audience has been matched to a Facebook profile. - @petertrapasso's consumer audience uses Quora more than the average.

Peter Trapasso
@petertrapasso | Jul 07 2009

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!

Social Memberships

Tweets Followers Following

4,754 10,334 Insights: 11,200 - 36% of @petertrapasso's consumer audience have been identified as a Blogger.

Online Activities

Audience Demographics Insights
Insights: - @petertrapasso's audience is 63% male, and 37% female. - Gender based on 85% of @petertrapasso's consumer audience

GENDER Peter Trapasso
@petertrapasso | Jul 07 2009

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus! Insights: - 35% @petertrapasso's audience is between 36 45. - Age based on 29% of @petertrapasso's consumer audience

Tweets Followers Following

4,754 10,334 11,200

AGE RANGE

Audience Demographics Insights
Insights: - Compared to the average @petertrapasso's female audience is more in the age range of 36 - 45.

Peter Trapasso
@petertrapasso | Jul 07 2009

AGE BY GENDER FEMALE

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus! Insights: - Compared to the average @petertrapasso's male audience is more in the age range of 46 - 55. Tweets Followers Following 4,754 10,334 11,200

AGE BY GENDER MALE

Audience Geographic Insights
Insights: - @petertrapasso has more people from Los Angeles, California, USA than average.

TOP 10 CITIES Peter Trapasso
@petertrapasso | Jul 07 2009

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus! Insights: - @petertrapasso has more people from California, USA than average. Tweets Followers Following 4,754 10,334 11,200

STATES

Audience Geographic Insights
Insights: - @petertrapasso has more people from USA than average.

Peter Trapasso
@petertrapasso | Jul 07 2009

COUNTRY

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!

Tweets Followers Following

4,754 10,334 11,200

Audience Interests Insights
Insights: - Compared to the average audience, @petertrapasso 's audience's top three interests are Business, Literature, and Pets.

Peter Trapasso
@petertrapasso | Jul 07 2009

INTEREST AFFINITY

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!

Tweets Followers Following

4,754 10,334

Audience Education Insights
11,200 Insights: - @petertrapasso's followers attended 'Ivy League college's more than average.

EDUCATION TYPE

Audience Career Insights
Insights: - @petertrapasso's consumer audience has a high level of income compared to the average.

INCOME LEVEL

Insights: - Compared to the average audience @petertrapasso 's top three industries are Hardware, Media, and Hospitality.

Peter Trapasso
@petertrapasso | Jul 07 2009

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!

Tweets Followers Following

4,754 10,334 11,200

INDUSTRY

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