VODAFONE & AIRTEL – A COMPARISON

BY: SUNAINA MANHAS  ROLL NO. – 31  MBA (1ST SEM)

CONTENTS OBJECTIVE  INTRODUCTION OF AIRTEL AND VODAFONE  MARKETING STRATEGIES  DATA ANALYSIS & INTERPRETATION  FINDINGS & ANALYSIS  CONCLUSION  REFERENCES  .

manufacturing process. advertising. To study customer buying behavior and factors which influence the purchase decision process? . technology adopted production policy.OBJECTIVE OF COMPARISON     To identify the difference between market performance of Airtel industry and Vodafone. To study the market of Airtel Industry and Vodafone on big scale telecommunication sector. To compare various parameters of marketing strategies.

 It has presence in all 23 telecom circles of the country and covers 71% of the current population.AIRTEL Airtel is a brand of telecommunication services in India operated by Bharti Airtel. Long Distance Services and Enterprise Services (Telecommunications Consulting for corporate)  .  Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services.  Airtel is the largest cellular service provider in India in terms of number of subscribers. Broadband & Telephone Services.

 . previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India  It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros.  It offers voice and data services in 16 of the country's 23 license areas.VODAFONE Vodafone Essar.

MARKETING STRATEGIES : AIRTEL Market segmentation  Geographical segment (metropolitans & cities India)  Demographic segment .middle income groups  People age group of 20 to 28 year Target marketing People who living in cities and towns. Youngsters in big cities. Poor or middle income group people. Businessmen     .

Positioning  Creating brands (Sharukh khan & Sachin Tendulker)  Ads and promotions  Promotion for study of poor children. Marketing mix  Price: low price strategy  Place: maximum outlets and service centers  Product: verities available for various groups .

 Youngsters in big cities.middle income groups Target marketing  People living in small towns and villages.  Poor and middle income groups.VODAFONE    Market segmentation Geographical segment (rural India) Demographic segment .  Businessmen  .

      Positioning Creating brands Ads and promotions Marketing mix Price : low price strategy Place : maximum outlets and service centers Product : verities available for various groups  .

82 SEP 06 4.45 MAR 09 14.50 6.99 .98 10.24 MAR 08 DEC 08 6.26 10.07 12.DATA ANALYSIS & INTERPRETATION SUBSCRIBERS NUMBERS IN (MN) HELD BY AIRTEL & VODAFONE JUNE 05 AIRTEL VODAF ONE 3.54 7.62 4.19 1.19 DEC 07 5.

FINDINGS & ANALYSIS customer prefrence in using telecom serveice 42% 28% 14% 10% 6% Airtel Vodafone Reliance TATA Idea .

FINDINGS AND ANALYSIS Market Share Airtel vodafone Reliance Idea cellular Others 20% 36% 17% 13% 14% .

 . as they are consumer friendly and recharging the connection is not a problem. Very seriously and update its own strategies from time to time and when the need arises. promotion. marketing. brand image.  Airtel has to work on its all marketing strategies. The maximum no.  Airtel has to take Vodafone. Cash cards are the most popular type of mobile connections. of people who use the mobile is in the age group of 20 to 28.CONCLUSION Airtel lagged behind its competitors as far as customer service and availability is concerned.etc.

airtelworld.google.REFERENCES www.com  www.research methodology  .india.R Kothari.com  www.com  C.

THANK YOU…  .

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