THE LUCKY ONE – TV Concepts

3/21/2012

#1 Card: Dia: THE PROMISE “I feel like thereʼs a debt Iʼve got to pay.” THE JOURNEY Dia: “You walked here?” THE ONE (YOUʼVE BEEN WAITING FOR) Pic: Card: They start to connect. Bring in bonding with her son. ON APRIL 20TH EMBRACE THE UNEXPECTED Pic: Less about steamy romance here. More about being a family. THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #9

3/21/2012

This concept is music-driven. Tells the story of paths crossing – more through visuals than dialogue. Card: LUCK IS UNEXPLAINABLE LIFE IS UNPREDICTABLE LOVE IS UNDENIABLE

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts

3/21/2012

#3 This spot focused on the secrets between them – tension around that. Card: HOW FAR WOULD YOU GO? HOW CLOSE WOULD YOU GET? HOW MUCH COULD YOU HIDE? Dia: KEITH - “He shows up here with something so personal?” ON APRIL 20TH LIFE CAN AMAZE YOU

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts

3/21/2012

#4 Pic: Card: Open on Logan haunted by memories of war. IN THE DARKEST PLACE LIGHT CAN FIND YOU Pic: Card: Bonding with her son / Complications with Keith ON APRIL 20TH NEVER LOOK BACK NEVER LET GO

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #5 Pic: Card: Open on Logan haunted by memories of war. WHAT IF FATE… HAD A FACE? WHAT IF DESTINY… HAD A DESTINATION? ON APRIL 20TH WHOSE PATH… WILL YOURS CROSS?

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #6 Pic: Dia: Card: Bomb explodes Logan - “Why did I make it out?” WHAT IF A QUESTION WOULDNʼT LET YOU REST (UNTIL YOU KNEW WHY) Pic: Card:

3/21/2012

Meets Beth / Bonding with her son / Complications with Keith ON APRIL 20TH FOLLOW YOUR HEART

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #7 Narr: WHAT IF SOMEONE MEANT MORE TO YOU THAN THEY EVER KNEW? ON APRIL 20TH KEEP BELIEVING KEEP FIGHTING KEEP THE PROMISE

3/21/2012

Card:

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #8

3/21/2012

This spot has a whimsical feel – positions Beth as ethereal, almost other-worldly. Card: SOME SAY LOGAN THIBAULT HAS A GUARDIAN ANGEL FINDING HER IS ONLY THE BEGINNING

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #9 As we hear pieces of Loganʼs VO, cards appear Dia: Card: Dia: Card: Dia: Card: “Everyone has a destiny…” EVERYONE HAS A DESTINY “Not everyone follows it…” LET YOUR HEART “I told myself Iʼd find her…” LEAD THE WAY

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #10 Card: DESTINY CAN SEND A MESSAGE THE REST IS UP TO US

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #11 Open on the photo – with handwritten note “Keep Safe”.

3/21/2012

Throughout spot, freeze-frames of footage become photos that flip over with CARDS in same handwriting. Card: NO MATTER YOUR STORY ANY ONE ANY DAY ANY MOMENT CAN REWRITE IT

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #12 Card: 9,000 MILES 8 MONTHS 2 PEOPLE ONE DESTINY

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #13 Card: ON APRIL 20TH SPEECHLESS FEARLESS BREATHLESS

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #14 Card: ON APRIL 20TH NO MATTER WHO NO MATTER WHERE NO MATTER HOW FOREVER FINDS A WAY

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #15

3/21/2012

Open on montage of places around the world – strangers passing each other. Card: NO MATTER WHERE NO MATTER WHEN TWO PATHS MEANT TO CROSS… ALWAYS WILL

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #16 Light-hearted open - MX “Suite Judy Blue Eyes” Card: OUR LIVES OUR PATHS WHOSE… WILL YOURS CROSS? Pic: Tone gets steamier in back-end.

3/21/2012

THE LUCKY ONE RATED PG-13

THE LUCKY ONE – TV Concepts #17 Pic: Card:

3/21/2012

This spot focuses on Beth – the choice between two guys. WHEN YOUR HEART IS DIVIDED HOW DO YOU… DECIDE?

Pic:

Steamy scene with Logan / Establish she loves Keith.

THE LUCKY ONE RATED PG-13