Alvin And The Chipmunks :30 TV

11/1/11

#1 “The Avengers” This concept plays off “The Avengers” campaign. A graphic “A” flies Card: IT TAKES MORE THAN AVENGING TO BE THIS AWESOME The Avengersʼ “A” become Alvinʼs. “Oh it is on like Donkey Kong.” Simon wraps a headband. Narr: ON DECEMBER 16TH GET READY FOR THE YEARʼS BIGGEST ADVENTURE ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

ALTS:

LET OTHERS AVENGE THEY JUST WANNA ROCK SOME HEROES WEAR THE “A” BUT THEY WEAR IT BEST THOSE WHO WEAR THE “A” HAVE A LITTLE COMPETITION BEFORE IT FOR (AVENGERS / SUPERHEROES) IT WAS FOR Dave – “Aaaallllvvvviiiinnn!”

Alvin And The Chipmunks :30 TV

11/1/11

#2 “Suit Up” This concept positions the ʻMunks as epic superheroes. Narr/ Cards: ON DECEMBER 16TH SUIT UP Simon becomes Simone TEAM UP “We have made fire!” MUNK UP “Squirrels can talk?” “Weʼre chipmunks.” “Who what now?” ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#3 “LOTR” Evokes Lord of The Rings. Montage of oceans, exotic locations. Sweeping score. LOTR-style graphics. Cards: THIS DECEMBER Unidentified person (Zoe, really) reaches breaks through rock. Voices echo. THE ULTIMATE TRILOGY IS FINALLY COMPLETE ELANOR (V.O): Cards: “My precious.” WHO NEEDS A RING WHEN YOU CAN SING? They break into song. ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#4 “Survivor” “Survivor”-style timpani drums as we race across water. Narr: THIS DECEMBER ONE REMOTE ISLAND WILL BE HOME TO THE ULTIMATE COMPETITION Reveal Chipmunks. Action montage. Cards: OUTWIT OUTLAST OUTPLAY (OUTʼMUNK) “He thinks he is the most interesting munk in the world.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#5 “Cruise” Sweeping orchestral music. Open on the luxury liner. Narr: LOOKING FOR THE ULTIMATE ESCAPE? SET SAIL ON A SHIP WHERE LUXURY MEETS ADVENTURE WHERE DAYS ARE FOR RELAXING NIGHTS ARE FOR PLAYING AND THE RULES ARE THERE FOR A REASON Chipmunks go overboard. Cue speed-read legalese. PARADISE CRUISES NOT RESPONSIBLE FOR LOST CHIPMUNKS ALL CHIPMUNKS STRANDED ON A TREACHEROUS ISLAND ARE LIABLE FOR THEIR OWN SAFETY SURVIVAL AND TRANSPORTATION HOME Orchestral music returns along with soothing narration. PARADISE CRUISES – BOOK YOUR TICKET TODAY ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#6 “Real Heroes” Narr: THE YEARʼS BIGGEST HEROES ARENʼT AVENGING ANYTHING AND YOU SURE WONʼT CATCH THEM… IN BOOTS ON DECEMBER 16TH SUPER IS AS SUPER DOES “Munk up, Alvin.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED

Alvin And The Chipmunks :30 TV

11/1/11

#7 “NFL Fans” Open on the blaring horns of the NFL on Fox theme song. Entire spot is slo-mo action shots of ʻMunks in action. This spot can also be narrated through cut-away to the NFL on FOX team (Terry, Howie, etc.) in the studio. Narr: “For millions, the wait is over.” “Every moment has all come down to this.” “Now, the teams are set.” “The lines are drawn.” “And every inch is going to be a dogfight.” “Except instead of dogs, chipmunks.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#8 “World Tour” Open on a graphic for “ALVIN AND THE CHIPMUNKS WORLD TOUR 2011” Montage of international cities, screaming fans, voices of singing ʻMunks. It all builds to a crescendo, and then all sound cuts out. Narr: THIS YEAR THE BIGGEST TOUR IN MUSIC HISTORY WILL HAVE TO WAIT Chipmunks wash up on a beach. Cards: TOKYO: CANCELLED BUDAPEST: CANCELLED RIO DE JANIERO: CANCELLED Now, all the cities names flutter by followed by “Cancelled” BUT THE SHOW WILL GO ON Chipmunks do a big routine. ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#9 “Dark ʻMunk Rises” Intercut cards and narration with shots of the different ʻMunks. Music and tone similar to the “Dark Knight Rises” teaser Card: Narr: Card: Narr: Card: Narr: A LEGEND “If you make yourself more than a chipmunk.” A JOURNEY “If you devote yourself to being awesome.” A TRANFORMATION “Then you become something else entirely.” Simon becomes Simone! Card: ON DECEMBER 16TH “You were bitten by a spider. It messed up your brain.” “Heʼs so French.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED

Alvin And The Chipmunks :30 TV

11/1/11

#10 “Missing/Tangled” This concept feels slightly along the lines of the “Found, Needed, Wanted” spots for “Tangled.” Cards: MISSING: INTERNATIONAL SUPERSTARS HEIGHT: ABOUT 7 INCHES WEIGHT: NONE OF YOUR BUSINESS POSSIBLE LOCATION: MIDDLE OF NOWHERE IF FOUND: CONTACT DAVE ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#11 “Which One?” Narr: THINK YOU KNOW THEM? THINK AGAIN! THE COOL ONE “You donʼt bungee jump.” “Thatʼs a lot of uptight in a small package.” THE UPTIGHT ONE Simon becomes Simone. “He thinks he is the most interesting munk in the world.” THE DITZY ONE “The water is heated by underground magma. “How did you know that?” “National Geographic.” OKAY, STILL THE WIMPY ONE Theodore. “Itʼs dark. ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#12 “Survival Guide” Narr: STRANDED? YOU NEED THE CHIPMUNKS REMOTE ISLAND SURVIVAL GUIDE ITʼS GOT ALL THE ESSENTIAL DOʼS AND DONʼT FOR… KEEPING WARM Theodore blows out the fire. FINDING FOOD “Itʼs been forever since my last all-you-can eat buffet.” STAYING SANE “You were bitten by a spider. It messed up your brain.” AND MORE “Weʼre all going to die.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#13 “Focus” Narr: THIS DECEMBER THERE IS NO RISK TOO BIG NO DANGER TOO GREAT NO BRIDGE TOO HIGH NO VOLCANO TOO – “Maybe you should just leave us alone so we can focus.” RIGHT, SORRY, IʼM JUST EXCITED FOR YOUR MOVIE. Music stop-down as we cut to Simon “Thanks. Thank you. Thanks for thinking that.” Big explosion. All-out action as ʻMunk dodge lava rocks. ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#14 “Honeybadger” Narr: “Look at those Chipmunks.” “Dave told them to follow the rules, but you think theyʼre gonna listen?” “When it comes to fun, nothing will stop Chipmunks.” “Ooh, a parasail. Wonder whatʼs gonna happen?” “Chipmunks just got stranded. But theyʼre like whatever. Weʼll just sing some Destinyʼs Child.” “Whatʼs that spider? Watch out, Simon. Too late.” “Simon thinks heʼs some hot French guy. But look, the Chipettes love it.” “Here comes Dave and Ian. What is Ian wearing? What is he a bird? Thatʼs disgusting.” “Donʼt get an attitude with the Chipmunks, Ian.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED “See it in theaters, December 16th.”

Alvin And The Chipmunks :30 TV

11/1/11

#15 “Get Ready” Narr: LADIES AND GENTLEMAN “Itʼs on like Donkey Kong.” BOYS AND SQUIRRELS “Oh, no you didnʼt.” PLAYERS AND PLAYERETTES “Donʼt hate the player, hate the game.” LEAVE YOUR EXPECTATIONS “Yippee ki yay, mamacita.” AT THE SHORE “We have to get off this island.” ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

Alvin And The Chipmunks :30 TV

11/1/11

#16 “Get Ready” Narr: JUST WHEN YOU THOUGHT THEIR SOUND Open on earth from space. We hear a medley of the Chipmunks in concert. HAS ROCKED OUR ENTIRE WORLD We zoom in on the earth to the middle of the ocean. IT TURNS OUT, THEY MISSED A SPOT Zoom in on tiny island. ʻMunks wash up. Cards: THIS DECEMBER ITʼS ʻMUNK VERSUS WILD ALVIN AND THE CHIPMUNKS: CHIPWRECKED DECEMBER 16TH

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