Alabama Spending

Full Year 2007
Market
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
BC/BS of Alabama
Baptist Health Services Group
Humana
First Community Healthcare
HealthSpring
UHG
Delta Dental
Aetna
Viva Health
Blue Cross Blue Shield Associations
Golden Rule
Health Net
WellCare
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 3)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Premera
ODS Alaska
Aetna
UHG
Humana
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Delta Dental
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Q1 - Q4, 07
Health Net
Humana
BC/BS of Arizona
Western Dental
Health Choice
LifeWise Health Plan
Phoenix Health Plan
Aetna
CIGNA

Timeframe
$412,923
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Alaska Spending
Full Year 2007
Market
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
--

Arizona Spending
Full Year 2007
Market
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona

Rank
UHG
2
3
4
5
6
7
8
9
10

Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
TOTAL

11
12
13
14
15

Sun Health MediSun
Delta Dental
Arizona Foundation For Medical Care
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (14, 14)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07

Advertiser
Arkansas BC/BS
UHG
Humana
Windsor Health Group
QualChoice/QCA
Delta Dental
Arkansas Community Care
Aetna
HealthLink
Mercy Health Plans
Blue Cross Blue Shield Associations
Kaiser Permanente
Arcadian Healthcare
Health Net
CIGNA
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Kaiser Permanente
UHG
Blue Shield California
Health Net
Western Dental
WellPoint
Scan Health Plans
Inland Empire Health
Aetna
LA Care
Blue Cross California
Blue Cross Blue Shield Associations
CareMore Medicare Advantage
Humana
CIGNA
OTHER ADVERTISERS (27, 25)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Arkansas Spending
Full Year 2007
Market
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

California Spending
Full Year 2007
Market
California
California
California
California
California
California
California
California
California
California
California
California
California
California
California
California
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Colorado Spending
Full Year 2007

Market
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Advertiser
Kaiser Permanente
UHG
Rocky Mountain Health Plans
Humana
Aetna
WellPoint
Child Health Plan Plus
Anthem
Delta Dental
BC/BS of Colorado
CIGNA
First Health Network
San Luis Valley HMO
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (2, 5)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Hartford/New Haven Spending
Full Year 2007
Market
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser
Health Net
Connecticare, Inc.
WellPoint
Aetna
UHG
Anthem
WellCare
Fallon Community Health Plan
Humana
Blue Cross Blue Shield Associations
Community Health Network Connecticut
CIGNA
Universal Health Network
Kaiser Permanente
OTHER ADVERTISERS (2, 6)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Washington DC Spending
Full Year 2007
Market
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington

DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC

Rank
1
2
3
4
5
6
7
8
9
10
11

Advertiser
Kaiser Permanente
CareFirst BlueCross BlueShield
Aetna
UHG
Delta Dental
Blue Cross Blue Shield Associations
Anthem
Humana
Bravo Health
MD-IPA
Optima Health Plan

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Washington
Washington
Washington
Washington
TOTAL

DC
DC
DC
DC

12
13
14

Amerigroup Corp
VSP Vision
CIGNA
OTHER ADVERTISERS (2, 4)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07

Florida Spending
Full Year 2007
Market
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Advertiser
Humana
BC/BS of Florida
UHG
CarePlus Health Plans
Preferred Care Partners
WellCare
AvMed
BC/BS of Alabama
Citrus Health Care
Aetna
Universal HealthCare
MD MedicareChoice
Freedom Health
Florida Health Care Plan Inc
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (27, 19)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Kaiser Permanente
Humana
WellCare
Aetna
UHG
WellPoint
BC/BS of Georgia
Delta Dental
Acceptance Insurance
Blue Cross Blue Shield Associations
CIGNA
HealthMarkets
Phoebe Health Partners
Amerigroup Corp
OTHER ADVERTISERS (6, 5)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser

Timeframe

Georgia Spending
Full Year 2007
Market
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Hawaii Spending
Full Year 2007
Market

Rank

Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
TOTAL

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

HMSA/BCBS of Hawaii
Kaiser Permanente
Delta Dental
HEMIC/Hawaii Employers Mutual Insurance
UHA
Aloha Care
HMAA
UHG
Summerlin Health & Life Insurance
Humana
Kapiolani Health Hawaii
Health Plan Hawaii
Aetna
Blue Cross Blue Shield Associations
CIGNA
OTHER ADVERTISERS (2, 4)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

Idaho Spending
Full Year 2007
Market
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
Regence
Blue Cross Idaho
Pacific Source Health Plans
Primary Health
UHG
Delta Dental
True Blue
Humana
Olympic Health Management Systems
Aetna
CHIP
Blue Cross Blue Shield Associations
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
BC/BS of Illinois
Humana
Aetna
UHG
WellPoint
Health Alliance Medical Plans
WellCare
HealthSpring
Harmony Health Plan
UNICARE
TakeCare Health Plan

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Illinois Spending
Full Year 2007
Market
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois

Rank
1
2
3
4
5
6
7
8
9
10
11

Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
TOTAL

12
13
14
15
16
--

OSF Healthplans
Delta Dental
University of IL HMO
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (11, 12)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07

Advertiser
Advantage Health
Sagamore Health Network
Anthem
UHG
Humana
Delta Dental
M Plan, Inc.
MD Wise
Aetna
Arnett Health Plans
Advantage Preferred Plus
Select Health Network
Managed Health Services Indiana
Encore Health Plan
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (7, 6)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Wellmark
Humana
UHG
Coventry Health Care
Medical Associates Health Plan
Health Alliance Medical Plans
Aetna
Allied Group Insurance
Advantra
Delta Dental
OSF Healthplans
WellCare
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (1, 4)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Indiana Spending
Full Year 2007
Market
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
TOTAL

Rank
1
2
3
5
4
7
8
9
10
11
12
13
14
15
18
25
--

Iowa Spending
Full Year 2007
Market
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Kansas Spending
Full Year 2007
Market
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Advertiser
BC/BS of Kansas
Preferred Health Systems
Humana
Preferred Plus of Kansas
Delta Dental
Coventry Health Care
WellPoint
UNICARE
Aetna
UHG
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Humana
Bluegrass Family Health
Essence Healthcare
WellPoint
Anthem
UHG
Dental Care Plus
Aetna
Sagamore Health Network
Delta Dental
Passport Health Plan
WellCare
Blue Cross Blue Shield Associations
Ameriplan USA
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 5)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Peoples Health Network
Humana
BC/BS of Louisiana
OHP-Ochsner Health Plan

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Kentucky Spending
Full Year 2007
Market
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Louisiana Spending
Full Year 2007
Market
Louisiana
Louisiana
Louisiana
Louisiana

Rank
1
2
3
4

Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
TOTAL

5
6
7
8
9
10
11
12
13
14
15
16

Delta Dental
Kaiser Permanente
UHG
Aetna
BC/BS of Mississippi
Arcadian Healthcare
TRICARE
Vantage Health Plan
Blue Cross Blue Shield Associations
WellCare
Medicare Advantage Plan
CIGNA
OTHER ADVERTISERS (3, 3)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07

Advertiser
Harvard Pilgrim Health Care
Aetna
UHG
Humana
Arcadian Healthcare
Northeast Community Care
Delta Dental
Martins Point Health Plan
Anthem
Blue Cross Blue Shield Associations
Health Net
WellPoint
CIGNA
HealthMarkets
Kaiser Permanente
OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Kaiser Permanente
CareFirst BlueCross BlueShield
Aetna
UHG
Delta Dental
BC/BS of Delaware
CIGNA
Coventry Health Care
Humana
Blue Cross Blue Shield Associations
Health Net
Johns Hopkins Healthplan
HealthMarkets
Empire BC/BS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Maine Spending
Full Year 2007
Market
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
TOTAL

Rank
1
2
3
4
5
7
8
9
10
11
12
13
14
15
--

Maryland Spending
Full Year 2007
Market
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Maryland
TOTAL

OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Harvard Pilgrim Health Care
BC/BS of Massachusetts
Tufts Associated Health Plans
Fallon Community Health Plan
Neighborhood Health Plan
Health Net
UHG
Altus Dental Health Insurance
MVP Health Plan
BC/BS of Vermont
Health New England
Humana
TRICARE
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (7, 10)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
BC/BS of Michigan
HAP/Health Alliance Plan
Priority Health
Delta Dental
HealthPlus Michigan
Humana
Blue Care Network
Total HealthCare
Aetna
Physicians Health Plan
HealthInsuranceGiant.com
UHG
Michigan Dental Plans
OmniCare Health Plan
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (16, 14)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser

Timeframe

Massachusetts Spending
Full Year 2007
Market
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Michigan Spending
Full Year 2007
Market
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Minnesota Spending
Full Year 2007
Market

Rank

Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
TOTAL

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Blue Cross/Blue Shield of Minnesota
Medica
HealthPartners
UCare
Humana
Metropolitan Health Plan
UHG
Aetna
Group Health Eau Claire
Delta Dental
First Plan HMO
UNICARE
Preferred One
Wellmark
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (1, 4)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

Advertiser
BC/BS of Mississippi
Humana
UHG
CIGNA
Delta Dental
Encore Dental
Aetna
Windsor Health Group
Kaiser Permanente
Health Link HMO
Blue Cross Blue Shield Associations
WellCare
Health Net
HealthMarkets
Empire BC/BS
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

%
BC/BS of Kansas City
UHG
Humana
WellPoint
Coventry Health Care
Anthem
Mercy Health Plans
Aetna
Group Health Plan (GHP)

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Mississippi Spending
Full Year 2007
Market
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Missouri Spending
Full Year 2007
Market
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri

Rank
1
2
3
4
5
6
7
8
9

Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
TOTAL

10
11
12
13
14
15
--

Essence Healthcare
HealthCare USA
Delta Dental
Community Health Plan
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (16, 17)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07

Advertiser
New West Health Services
Humana
BC/BS of Montana
Delta Dental
Aetna
UHG
Clear Choice Health Plans
Blue Cross Blue Shield Associations
Health Net
CHIP
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
BC/BS of Nebraska
Humana
UHG
Coventry Health Care
Aetna
Nebraska Medicaid Program
Wellmark
BC/BS Federal Employee Program
Allied Group Insurance
Blue Cross Blue Shield Associations
Health Net
Mutual of Omaha Health Plans of Ohio
CIGNA
HealthMarkets
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Montana Spending
Full Year 2007
Market
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Nebraska Spending
Full Year 2007
Market
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Nevada Spending
Full Year 2007

Market
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Advertiser
Senior Dimensions
UHG
Sierra Health Services
St. Mary's Health Plans
WellPoint
Aetna
Health Plan of Nevada
Hometown Health Plan
Delta Dental
Humana
BC/BS of Nevada
Anthem
Blue Cross Blue Shield Associations
Kaiser Permanente
CIGNA
OTHER ADVERTISERS (2, 3)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Albuquerque/Santa Fe Spending
Full Year 2007
Market
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
CIGNA
Lovelace Health Plan
BC/BS of New Mexico
Presbyterian Healthcare Service
UHG
Humana
Molina Healthcare
New Mexico Health Insurance Alliance
Aetna
Blue Cross Blue Shield Associations
Health Net
Delta Dental
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
HIP Health Plan New York
GHI (Group Health, Inc.)
Excellus
Fidelis Care
UHG
Aetna
Horizon BC/BS New Jersey
MVP Health Plan
Capital District Physicians Health Plan

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

New York Spending
Full Year 2007
Market
New York
New York
New York
New York
New York
New York
New York
New York
New York

Rank
1
2
3
4
5
6
7
8
9

New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
TOTAL

10
11
12
13
14
15
16
17
18
19

Elderplan
MetroPlus Health Plan
Univera Healthcare
Affinity Health Plan
Empire BC/BS
Delta Dental
Blue Cross Blue Shield Associations
Humana
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (36, 35)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07

North Carolina Spending
Full Year 2007
Market
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
BC/BS of North Carolina
UHG
Humana
Aetna
Partners National Health Plan NC
Blue Cross Blue Shield Associations
Piedmont Health Alliance
BC/BS of South Carolina
Medcost, Inc
HealthMarkets
Health Net
Delta Dental
UNICARE
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

North Dakota Spending
Full Year 2007
Market
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
BC/BS of North Dakota
Blue Cross/Blue Shield of Minnesota
UCare
Medica
Humana
Aetna
Blue Cross Blue Shield Associations
UHG
UNICARE
WellCare
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 1)

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

TOTAL

TOTAL - ALL ADVERTISERS

Q1 - Q4, 07

Advertiser
Humana
UHG
WellPoint
Medical Mutual of Ohio
Aetna
Mount Carmel Health Plan
SummaCare
Kaiser Permanente
Gateway Health Plan
Anthem
Delta Dental
Ohio Health Choice Plan
SecureCare
PrimeTime Health Plan
CIGNA
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (22, 19)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
BC/BS of Oklahoma
UHG
Community Care HMO
Humana
Aetna
Delta Dental
Generations Healthcare
Coventry Health Care
Bluelincs HMO
GlobalHealth
First Health Network
WellCare
United American
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (5, 4)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Kaiser Permanente
Regence
Health Net

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Ohio Spending
Full Year 2007
Market
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Oklahoma Spending
Full Year 2007
Market
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Oregon Spending
Full Year 2007
Market
Oregon
Oregon
Oregon

Rank
1
2
3

Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
TOTAL

4
5
6
7
8
9
10
11
12
13
14
15
16

UHG
Pacific Source Health Plans
ODS Healthplan
LifeWise Health Plan
Trillium Community Health Medicare Plan
Aetna
Delta Dental
Advantage Dental Plan
Mid Rogue Care Source
Clear Choice Health Plans
Humana
Blue Cross Blue Shield Associations
CIGNA
OTHER ADVERTISERS (2, 5)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

Pennsylvania Spending
Full Year 2007
Market
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
--

Advertiser
Highmark Blue Cross Blue Shield
Capital BlueCross
Independence Blue Cross
Aetna
Geisinger Health Plan
Horizon BC/BS New Jersey
UHG
UPMC Health Plan
HealthAmerica
Blue Cross Northeastern PA
Humana
AtlantiCare Health Plans
Coventry Health Care
Pennsylvania Blue Shield
AmeriHealth
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (24, 23)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Providence/New Bedford Spending
Full Year 2007
Market
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island

Rank
1
2
3
4
5
6
7
8
9
10

Advertiser
BC/BS of Rhode Island
Delta Dental
Neighborhood Health Plan
UHG
Fallon Community Health Plan
Humana
Kaiser Permanente
Aetna
Blue Cross Blue Shield Associations
Health Net

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Rhode Island
Rhode Island
Rhode Island
Rhode Island
TOTAL

11
12
13

CIGNA
HealthMarkets
Empire BC/BS
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07

South Carolina Spending
Full Year 2007
Market
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Advertiser
BC/BS of South Carolina
Humana
UHG
BC/BS of North Carolina
BlueChoice Health Plan
Select Health of South Carolina
Unison Health Plans
Carolina Care Plan
Delta Dental
Southeast Community Care
Medical Mutual of Ohio
Arcadian Healthcare
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (4, 6)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

South Dakota Spending
Full Year 2007
Market
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser
Wellmark
Medica
Humana
Dakotacare
Aetna
UHG
WellCare
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Delta Dental
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
BC/BS of Tennessee

Timeframe
Q1 - Q4, 07

Tennessee Spending
Full Year 2007
Market
Tennessee

Rank
1

Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
TOTAL

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

HealthSpring
Cariten Health Plan
Humana
UHG
Bluegrass Family Health
Tennessee Rural Health
Delta Dental
Coventry Health Care
Baptist Health Services Group
Windsor Health Group
CoverTN
BC/BS of Mississippi
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (8, 8)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

Advertiser
UHG
BC/BS of Texas
Humana
Aetna
Evercare
Delta Dental
HealthSpring
Parkland Community Health Plan
Universal HealthCare
American Dental Plan
Superior Health Plan
UNICARE
CHIP
WellCare
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (26, 29)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Texas Spending
Full Year 2007
Market
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Salt Lake City Spending
Full Year 2007
Market
Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah

Rank
1
2
3
4
5
6
7
8

Advertiser
SelectHealth
Regence
Humana
Aetna
UHG
Sierra Health & Life Company
First Health Network
CHIP

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah
TOTAL

9
10
11
12
13
14
15
--

Dental Select
Coventry Health Care
Altius Health Plans
Delta Dental
Blue Cross Blue Shield Associations
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 4)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07

Burlington/Plattsburgh Spending
Full Year 2007
Market
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser
MVP Health Plan
Excellus
BC/BS of Vermont
Delta Dental
Fidelis Care
Humana
Blue Cross Blue Shield Associations
Aetna
UHG
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Anthem
Optima Health Plan
Humana
UHG
Carilion Health Plans
Southern Health Services
Sentara Family Care
Aetna
WellPoint
Piedmont Community Health Plan
Delta Dental
Famis
Amerigroup Corp
Kaiser Permanente
Blue Cross Blue Shield Associations
CIGNA
OTHER ADVERTISERS (2, 3)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Virginia Spending
Full Year 2007
Market
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Washington Spending
Full Year 2007
Market
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Advertiser
Group Health Cooperative
Regence
UHG
Community Health Plan
Premera
Delta Dental
KPS Health Plans
Aetna
Asuris Northwest Health
Essence Healthcare
Empire Health Services
VSP Vision
Spokane Community Care
Humana
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (7, 6)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

West Virginia Spending
Full Year 2007
Market
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
Mountain State Blue Cross/Blue Shield
UHG
Health Plan of Upper Ohio Valley
Humana
Carelink Health Plans
Coventry Health Care
FreedomBlue PPO
Delta Dental
Aetna
Advantra
Blue Cross Blue Shield Associations
Anthem
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Wisconsin Spending
Full Year 2007
Market
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin

Rank
1
2
3
4
5

Advertiser
Humana
Security Health Plan Wisconsin
Dean Health Insurance
Anthem
WPS Health Insurance

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
TOTAL

6
7
8
9
10
11
12
13
14
15
16
17

GHC/Group Health Cooperative
UHG
Delta Dental
UCare
Unity Health Plans
Physicians Plus-HMO
Prevea
Mercycare Health Plan
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (10, 9)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07

Advertiser
BC/BS of Wyoming
Humana
BC/BS of Nebraska
Delta Dental
Aetna
Rocky Mountain Health Plans
UHG
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Wyoming Spending
Full Year 2007
Market
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
--

Newspaper
$304,317
$0
$128,170
$89,215
$25,895
$64,509
$13,200
$18,034
$0
$2,042
$1,119
$799
$733
$0
$0
$0
$648,033

Spot Television
$3,290,053
$154,057
$104,545
$75,947
$124,875
$39,890
$3,330
$0
$15,810
$0
$0
$0
$0
$0
$0
$0
$3,808,507

Cable Television
$310,706
$0
$0
$6,000
$5,000
$16,316
$0
$3,902
$0
$0
$0
$0
$0
$0
$0
$0
$341,924

Radio
$79,579
$24,065
$0
$0
$3,570
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$107,214

Out-of-Home
$0
$56,046
$0
$0
$0
$0
$19,278
$0
$0
$0
$0
$0
$0
$0
$0
$0
$75,324

Newspaper
$30,920
$18,351
$2,488
$864
$340
$282
$111
$0
$0
$0
$0
$0
$0
$53,356

Spot Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
86.1
$355,100
$671,668
$228,837
$0
$36,597
$86,364
$0
$73,708
$148,023

Spot Television
187.6
$687,583
$186,870
$85,209
$726,394
$0
$34,710
$109,975
$76,100
$14,750

Cable Television
3.5
$0
$35,576
$0
$9,508
$0
$0
$0
$0
$0

Radio
1.8
$0
$194,325
$208,611
$7,284
$222,630
$0
$116,965
$43,225
$0

Out-of-Home
20.9
$139,595
$104,810
$215,975
$0
$120,200
$121,619
$0
$0
$0

$66,353
$76,442
$31,669
$3,125
$0
$25,451
$2,216,260

$0
$0
$0
$0
$0
$7,180
$3,116,054

$0
$0
$0
$0
$0
$0
$81,672

$8,550
$0
$0
$0
$0
$27,050
$847,640

$23,123
$0
$0
$0
$0
$2,716
$946,329

Newspaper
$60,360
$33,040
$62,644
$0
$0
$29,924
$24,264
$11,276
$2,685
$1,460
$1,276
$0
$0
$499
$0
$0
$227,428

Spot Television
$107,556
$142,818
$68,673
$45,910
$13,650
$0
$0
$0
$0
$0
$0
$966
$0
$0
$0
$0
$379,573

Cable Television
$0
$0
$0
$0
$31,421
$2,505
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$33,926

Radio
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$1,505
$3,557
$0
$0
$0
$0
$0
$0
$0
$0
$781
$0
$0
$0
$5,843

Newspaper
$1,397,171
$1,125,150
$79,471
$450,276
$36,658
$193,781
$180,704
$4,926
$928,076
$46,469
$429,902
$16,925
$16,428
$49,204
$62,356
$878,818
$5,896,315

Spot Television
$9,793,737
$2,420,294
$2,631,075
$1,991,118
$2,947,169
$2,468,027
$1,675,945
$0
$221,386
$556,269
$289,316
$583,850
$468,265
$200
$0
$673,962
$26,720,613

Cable Television
$1,077,569
$160,431
$818,560
$229,153
$39,266
$71,221
$43,516
$664,260
$17,380
$121,320
$55,570
$526
$64,681
$0
$0
$34,247
$3,397,700

Radio
$7,076,890
$393,801
$26,980
$633,213
$23,906
$3,352
$0
$597,140
$174,367
$158,322
$50,243
$16,857
$0
$0
$0
$475,632
$9,630,703

Out-of-Home
$1,944,295
$20,689
$16,860
$281,506
$18,186
$0
$0
$428,038
$190,200
$221,100
$0
$0
$66,224
$0
$0
$419,255
$3,606,353

Newspaper
$378,703
$224,461
$345,190
$341,201
$98,155
$164,757
$0
$62,936
$29,971
$4,403
$27,910
$0
$4,271
$2,564
$3,273
$1,687,795

Spot Television
$1,610,976
$836,381
$207,301
$288,752
$136,781
$257,020
$207,070
$96,600
$0
$42,375
$0
$0
$0
$0
$0
$3,683,256

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$510
$0
$0
$0
$0
$0
$510

Radio
$764,929
$4,660
$434,330
$101,245
$116,500
$0
$11,743
$0
$67,792
$36,697
$0
$6,625
$0
$0
$0
$1,544,521

Out-of-Home
$69,300
$0
$19,975
$87,588
$82,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$259,363

Newspaper
$485,082
$393,891
$158,343
$145,278
$91,164
$170,050
$61,035
$0
$43,186
$1,447
$0
$0
$6,000
$0
$1,858
$1,557,334

Spot Television
$1,206,699
$804,978
$456,845
$262,250
$179,205
$113,410
$0
$0
$0
$0
$3,520
$0
$0
$0
$0
$3,026,907

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$102,584
$0
$4,983
$28,320
$6,000
$10,800
$0
$0
$0
$23,286
$6,900
$0
$0
$5,040
$187,913

Out-of-Home
$125,383
$56,350
$0
$0
$34,025
$0
$0
$56,300
$0
$37,500
$0
$0
$0
$0
$0
$309,558

Newspaper
$74,237
$129,013
$457,119
$62,167
$131,074
$93,169
$5,243
$107,089
$84,024
$75,971
$12,050

Spot Television
$2,213,993
$627,975
$268,080
$167,501
$127,000
$0
$0
$0
$0
$0
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$364,837
$168,177
$71,440
$176,740
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$112,500
$368,450
$0
$147,200
$127,000
$0
$0
$0
$21,438

$0
$22,056
$15,732
$1,257
$1,270,201

$6,400
$0
$0
$0
$3,410,949

$0
$0
$0
$0
$0

$0
$0
$0
$2,370
$783,564

$27,000
$0
$0
$0
$803,588

Newspaper
$5,098,501
$1,036,225
$1,822,679
$2,492,834
$1,537,498
$1,696,852
$426,664
$36,046
$889,260
$583,822
$782,815
$568,374
$592,266
$282,892
$18,562
$10,620
$4,620
$1,376,582
$19,257,112

Spot Television
$2,048,889
$2,142,071
$1,375,254
$564,618
$285,309
$73,320
$725,788
$1,090,835
$78,226
$245,712
$18,129
$93,521
$627
$0
$0
$0
$0
$427,892
$9,170,191

Cable Television
$20,402
$8,870
$8,092
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,848
$39,212

Radio
$454,926
$757,743
$6,153
$0
$0
$4,840
$113,699
$53,632
$12,112
$57,330
$0
$0
$900
$495
$0
$0
$0
$354,770
$1,816,600

Out-of-Home
$311,186
$1,499,000
$527,728
$0
$0
$7,050
$421,453
$0
$121,516
$68,850
$0
$54,790
$0
$0
$0
$0
$0
$119,182
$3,130,755

Newspaper
$166,641
$634,736
$338,403
$173,649
$345,044
$207,024
$9,292
$100,610
$0
$7,609
$38,560
$0
$610
$0
$12,305
$2,034,483

Spot Television
$1,513,938
$457,098
$2,530
$132,235
$4,570
$57,346
$141,120
$49,775
$74,283
$60,400
$0
$3,140
$16,236
$0
$0
$2,512,671

Cable Television
$0
$4,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,079
$17,579

Radio
$1,207,480
$52,966
$228,729
$244,090
$102,849
$42,808
$0
$0
$0
$1,050
$0
$26,370
$0
$4,617
$0
$1,910,959

Out-of-Home
$71,175
$153,272
$112,046
$0
$63,050
$0
$7,920
$0
$0
$0
$0
$0
$0
$12,000
$13,248
$432,711

Newspaper

Spot Television

Cable Television

Radio

Out-of-Home

$45,884
$157,821
$71,426
$0
$66,635
$3,452
$79,410
$21,981
$49,709
$58,539
$6,685
$0
$5,243
$595
$0
$833
$568,213

$1,090,659
$423,765
$409,923
$274,456
$210,436
$216,369
$113,802
$119,749
$18,450
$0
$12,250
$15,250
$0
$0
$0
$1,500
$2,906,609

$139,018
$188,920
$0
$31,655
$0
$50,117
$22,210
$0
$0
$0
$16,713
$0
$0
$0
$0
$0
$448,633

$118,056
$145,162
$4,020
$27,555
$0
$3,100
$11,465
$0
$17,700
$11,360
$0
$0
$0
$0
$0
$0
$338,418

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$112,518
$139,118
$27,908
$16,498
$33,775
$10,629
$38,894
$28,219
$6,638
$5,116
$0
$580
$227
$0
$0
$0
$420,120

Spot Television
$136,845
$29,755
$98,250
$0
$34,325
$0
$0
$8,000
$0
$0
$0
$0
$0
$0
$0
$0
$307,175

Cable Television
$83,649
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$83,649

Radio
$14,380
$7,770
$32,430
$35,935
$0
$0
$0
$0
$0
$0
$1,810
$0
$0
$0
$0
$0
$92,325

Out-of-Home
$0
$4,560
$0
$21,018
$0
$45,354
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$70,932

Newspaper
$57,437
$376,989
$131,000
$287,876
$2,470
$97,919
$292,191
$10,556
$0
$5,358
$0

Spot Television
$1,660,574
$1,762,330
$321,995
$408,700
$352,950
$250,290
$0
$241,330
$193,950
$32,350
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$1,965,267
$517,046
$577,574
$101,710
$0
$12,246
$54,595
$0
$0
$60,535
$98,610

Out-of-Home
$594,041
$217,860
$47,861
$0
$189,000
$119,166
$0
$23,188
$0
$0
$0

$55,730
$3,995
$0
$6,195
$0
$0
$19,182
$1,346,898

$16,900
$0
$14,100
$0
$0
$0
$3,725
$5,259,194

$0
$0
$0
$0
$0
$0
$0
$0

$8,580
$1,600
$0
$0
$0
$0
$8,652
$3,406,415

$0
$0
$0
$0
$0
$0
$19,489
$1,210,605

Newspaper
$35,329
$6,248
$44,439
$166,225
$80,908
$75,797
$38,026
$0
$27,171
$21,783
$24,520
$0
$0
$0
$5,670
$0
$0
$11,088
$537,204

Spot Television
$202,661
$414,899
$261,729
$248,702
$192,128
$10,200
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$900
$1,331,219

Cable Television
$0
$19,200
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$19,200

Radio
$297,938
$22,829
$52,520
$83,779
$8,550
$28,745
$0
$0
$0
$0
$0
$0
$8,180
$0
$0
$0
$0
$7,200
$509,741

Out-of-Home
$188,517
$163,480
$211,484
$5,125
$13,444
$34,200
$0
$38,611
$0
$3,825
$0
$20,615
$0
$0
$0
$0
$0
$0
$679,301

Newspaper
$196,012
$245,233
$146,404
$26,078
$43,253
$12,975
$15,924
$0
$10,493
$4,778
$3,321
$2,688
$1,804
$0
$0
$704
$709,667

Spot Television
$44,586
$66,038
$81,474
$110,985
$0
$4,565
$28,370
$31,222
$0
$2,980
$0
$0
$0
$0
$0
$0
$370,220

Cable Television
$28,149
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$28,149

Radio
$26,844
$200
$0
$0
$0
$0
$0
$2,000
$0
$0
$0
$0
$0
$0
$0
$0
$29,044

Out-of-Home
$24,580
$0
$20,401
$0
$48,358
$36,840
$0
$3,100
$0
$0
$0
$0
$0
$0
$0
$0
$133,279

Newspaper
$223,252
$81,375
$72,530
$51,028
$41,450
$24,341
$0
$0
$7,787
$2,703
$882
$344
$0
$0
$0
$0
$0
$505,692

Spot Television
$40,520
$2,420
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$42,940

Cable Television
$4,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,500

Radio
$56,055
$4,369
$0
$0
$0
$0
$9,948
$10,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$80,372

Out-of-Home
$4,285
$27,765
$0
$0
$0
$0
$5,508
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$37,558

Newspaper
$237,694
$6,739
$205,927
$21,018
$43,923
$17,415
$3,209
$15,101
$0
$0
$0
$1,748
$1,709
$0
$668
$0
$0
$0
$555,151

Spot Television
$223,006
$83,080
$0
$173,835
$2,920
$16,480
$0
$12,500
$11,760
$0
$0
$0
$0
$0
$0
$0
$0
$0
$523,581

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$3,995
$0
$0
$7,168
$13,435
$0
$0
$0
$0
$0
$0
$0
$0
$1,650
$0
$0
$0
$0
$26,248

Out-of-Home
$5,160
$125,600
$0
$0
$0
$0
$0
$0
$0
$3,992
$3,900
$0
$0
$0
$0
$0
$0
$0
$138,652

Newspaper
$1,005,387
$635,536
$59,446
$15,235

Spot Television
$534,158
$404,515
$736,041
$67,539

Cable Television
$59,427
$0
$114,003
$27,706

Radio
$6,985
$11,050
$72,353
$9,909

Out-of-Home
$116,900
$43,979
$90,072
$0

$0
$0
$18,795
$24,504
$0
$0
$0
$0
$2,772
$7,958
$0
$0
$4,667
$1,774,300

$30,475
$65,410
$31,426
$0
$0
$12,670
$10,788
$5,380
$0
$0
$4,900
$0
$240
$1,903,542

$0
$0
$0
$0
$0
$0
$0
$1,843
$0
$0
$0
$0
$4,796
$207,775

$12,950
$0
$11,121
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$124,368

$29,700
$0
$0
$0
$15,816
$0
$0
$1,522
$5,500
$0
$0
$0
$0
$303,489

Newspaper
$92,692
$43,488
$18,332
$37,902
$0
$11,141
$6,164
$7,600
$6,079
$829
$324
$0
$0
$0
$0
$0
$224,551

Spot Television
$50,755
$17,935
$36,450
$0
$26,855
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$131,995

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$1,930
$0
$0
$0
$0
$0
$1,499
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,429

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$52,226
$89,860
$239,370
$17,955
$108,623
$1,602
$17,265
$4,211
$1,148
$2,273
$690
$475
$0
$0

Spot Television
$1,137,478
$501,133
$173,975
$261,882
$92,775
$0
$0
$0
$9,692
$0
$0
$0
$0
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$14,342
$11,000
$19,340
$0
$52,735
$0
$12,840
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$19,472
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$535,698

$0
$2,176,935

$0
$0

$0
$110,257

$0
$19,472

Newspaper
$1,389,496
$353,772
$155,366
$385,020
$0
$5,792
$64,691
$161,288
$18,714
$0
$1,107
$37,686
$33,649
$33,305
$8,272
$1,224
$0
$51,086
$2,700,468

Spot Television
$1,389,050
$1,878,588
$1,020,585
$1,300,250
$147,540
$0
$29,561
$0
$0
$0
$22,002
$0
$0
$0
$0
$0
$0
$480
$5,788,056

Cable Television
$419,980
$110,349
$37,467
$95,255
$76,443
$0
$5,116
$0
$122,242
$0
$0
$0
$0
$0
$0
$0
$0
$0
$866,852

Radio
$1,088,399
$948,814
$1,287,225
$162,589
$93,105
$0
$10,700
$0
$0
$72,400
$42,679
$0
$0
$0
$0
$0
$0
$2,340
$3,708,251

Out-of-Home
$209,418
$546,447
$340,200
$152,249
$82,174
$300,792
$75,639
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,706,919

Newspaper
$968,271
$1,437,602
$181,034
$455,837
$53,409
$594,910
$252,689
$21,963
$72,830
$48,589
$0
$43,887
$0
$0
$0
$5,363
$0
$68,392
$4,204,776

Spot Television
$2,961,988
$1,174,594
$999,046
$510,605
$167,432
$91,600
$104,742
$460,562
$164,779
$3,200
$67,094
$39,948
$150,812
$38,055
$0
$0
$0
$19,050
$6,953,507

Cable Television
$0
$0
$0
$0
$3,875
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$10,600
$14,475

Radio
$1,670,638
$270,014
$0
$166,645
$171,973
$4,740
$129,436
$3,000
$4,275
$28,045
$138,433
$24,382
$0
$46,287
$0
$0
$0
$85,193
$2,743,061

Out-of-Home
$1,075,381
$390,866
$1,846,357
$172,900
$589,292
$48,618
$163,375
$15,950
$12,000
$149,810
$0
$51,000
$0
$1,000
$18,900
$0
$0
$55,855
$4,591,304

Newspaper

Spot Television

Cable Television

Radio

Out-of-Home

$185,922
$352,040
$176,801
$192,019
$109,161
$0
$8,829
$25,432
$223
$1,718
$11,411
$4,145
$2,460
$0
$2,880
$0
$0
$1,124
$1,074,165

$976,687
$71,000
$0
$195,912
$11,360
$0
$26,525
$0
$13,215
$0
$0
$0
$0
$0
$0
$350
$0
$0
$1,295,049

$685,134
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$685,134

$38,711
$0
$23,596
$24,031
$11,000
$0
$21,434
$0
$11,854
$0
$0
$2,231
$0
$3,010
$0
$0
$0
$0
$135,867

$847,372
$69,551
$270,534
$0
$30,424
$104,497
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,322,378

Newspaper
$143,353
$37,594
$13,814
$0
$540
$15,981
$11,403
$0
$0
$1,371
$1,289
$1,253
$504
$0
$0
$0
$227,102

Spot Television
$234,474
$100,930
$5,835
$24,860
$0
$0
$0
$3,670
$12,000
$0
$0
$0
$0
$0
$0
$0
$381,769

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$14,578
$0
$5,000
$0
$7,876
$0
$3,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$30,454

Out-of-Home
$222,297
$0
$5,000
$0
$10,620
$0
$0
$10,000
$0
$0
$0
$0
$0
$0
$0
$0
$247,917

Newspaper
$1,232,601
$276,115
$429,149
$0
$106,813
$152,565
$154,174
$193,464
$133,945

Spot Television
$19,290
$460,858
$247,847
$367,015
$184,046
$96,740
$48,555
$0
$0

Cable Television
$23,105
$11,010
$8,475
$0
$15,539
$0
$20,000
$0
$0

Radio
$53,299
$3,930
$40,520
$0
$8,075
$52,265
$79,834
$71,220
$0

Out-of-Home
$88,212
$103,500
$38,733
$13,725
$0
$7,450
$0
$0
$0

$0
$7,000
$75,025
$52,348
$4,675
$0
$0
$122,624
$2,940,498

$0
$47,390
$0
$0
$0
$0
$0
$51,835
$1,523,576

$109,412
$0
$0
$0
$0
$0
$0
$43
$187,584

$10,475
$49,942
$5,000
$21,420
$0
$2,500
$0
$103,882
$502,362

$0
$3,072
$0
$0
$0
$0
$0
$64,465
$319,157

Newspaper
$10,000
$44,381
$7,858
$0
$4,562
$1,583
$0
$517
$201
$0
$0
$0
$0
$0
$0
$69,102

Spot Television
$70,420
$0
$1,600
$10,970
$0
$0
$1,290
$0
$0
$0
$0
$0
$0
$0
$0
$84,280

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$500
$2,546
$834
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,880

Out-of-Home
$4,061
$0
$0
$0
$0
$0
$0
$750
$0
$0
$0
$0
$0
$0
$0
$4,811

Newspaper
$56,376
$149,902
$35,496
$0
$8,705
$0
$0
$4,509
$0
$986
$385
$0
$0
$0
$0
$0
$256,359

Spot Television
$243,281
$28,887
$42,195
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$314,363

Cable Television
$41,195
$0
$0
$22,228
$0
$8,019
$6,750
$0
$0
$0
$0
$0
$0
$0
$0
$0
$78,192

Radio
$102,667
$7,500
$0
$0
$1,248
$0
$0
$0
$4,188
$0
$0
$0
$0
$0
$0
$0
$115,603

Out-of-Home
$181,330
$0
$0
$8,640
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$189,970

Newspaper
$333,460
$87,365
$251,217
$317,917
$0
$11,429
$3,363
$10,594
$33,111
$25,919
$18,156
$17,236
$1,293
$0
$0
$1,346
$1,112,406

Spot Television
$107,905
$322,869
$95,671
$0
$288,768
$140,786
$57,275
$34,480
$0
$7,185
$0
$0
$0
$0
$0
$0
$1,054,939

Cable Television
$0
$0
$6,671
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,671

Radio
$84,095
$12,570
$0
$0
$0
$43,733
$7,400
$0
$0
$0
$1,329
$0
$0
$0
$0
$0
$149,127

Out-of-Home
$21,587
$0
$0
$0
$0
$87,325
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$108,912

Newspaper
$0
$272,424
$41,685
$64,598
$2,862
$100,912
$0
$891
$8,245
$933
$365
$0
$0
$0
$0
$0
$492,915

Spot Television
$0
$259,538
$238,742
$37,540
$192,325
$0
$36,738
$5,500
$0
$0
$0
$0
$0
$0
$0
$0
$770,383

Cable Television
$0
$46,539
$0
$88,211
$0
$0
$0
$26,938
$0
$0
$0
$0
$0
$0
$0
$0
$161,688

Radio
$0
$27,006
$10,493
$15,930
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$53,429

Out-of-Home
$659,149
$29,247
$126,029
$152,149
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$966,574

Newspaper
$1,901,638
$4,466
$1,553,715
$761,380
$243,282
$373,279
$52,697
$384,893
$250,261

Spot Television
$1,007,630
$1,910,450
$883,696
$78,550
$1,780,883
$671,610
$490,596
$578,525
$217,675

Cable Television
$0
$279,300
$102,306
$0
$161,024
$0
$571,517
$305,763
$13,996

Radio
$791,144
$396,050
$134,485
$956,574
$120,809
$798,200
$306,871
$155,581
$397,452

Out-of-Home
$0
$325,692
$95,150
$724,909
$21,200
$70,129
$217,507
$204,443
$529,137

$8,704
$172
$335,792
$512,626
$856,615
$1,178,706
$251,392
$170,385
$0
$0
$2,926,892
$11,766,895

$1,244,400
$0
$606,056
$169,650
$238,382
$47,380
$13,000
$8,292
$0
$4,495
$1,399,626
$11,350,896

$70,350
$0
$14,122
$39,839
$25,880
$0
$0
$0
$0
$0
$203,655
$1,787,752

$0
$541,300
$261,057
$545,195
$54,997
$0
$54,880
$0
$0
$0
$1,005,268
$6,519,863

$40,000
$811,176
$55,250
$0
$30,835
$0
$0
$0
$0
$0
$2,831,369
$5,956,797

Newspaper
$170,748
$188,581
$222,120
$146,897
$158,275
$4,424
$21,709
$0
$1,800
$4,393
$1,727
$0
$0
$0
$0
$0
$920,674

Spot Television
$1,852,729
$401,505
$146,130
$59,712
$46,570
$43,920
$0
$15,351
$0
$0
$0
$0
$0
$0
$0
$0
$2,565,917

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$515,188
$50,440
$2,870
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,350
$0
$0
$0
$569,848

Out-of-Home
$0
$7,566
$89,944
$49,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$146,510

Newspaper
$52,071
$6,284
$22,388
$16,769
$4,680
$4,645
$528
$1,612
$0
$441
$205
$0
$0
$0
$0
$0

Spot Television
$46,848
$129,682
$0
$0
$3,510
$0
$0
$0
$1,565
$0
$0
$0
$0
$0
$0
$0

Cable Television
$99,365
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$1,488
$5,320
$3,920
$1,696
$0
$0
$3,040
$0
$0
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$109,623

$181,605

$99,365

$15,464

$0

Newspaper
$865,800
$476,962
$253,370
$319,520
$308,435
$260,290
$444,381
$15,452
$0
$151,212
$0
$131,472
$225,593
$131,586
$0
$6,825
$316,497
$3,907,395

Spot Television
$288,510
$464,180
$801,613
$4,250
$160,372
$339,723
$23,175
$212,775
$0
$3,300
$23,827
$49,232
$0
$0
$0
$0
$380,633
$2,751,590

Cable Television
$26,679
$0
$0
$0
$0
$0
$33,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$7,800
$67,979

Radio
$165,024
$187,367
$48,777
$274,585
$69,497
$41,338
$44,130
$73,385
$28,728
$60,479
$140,358
$20,060
$1,200
$0
$0
$0
$283,074
$1,438,002

Out-of-Home
$46,249
$58,987
$33,025
$268,080
$23,401
$0
$4,847
$0
$327,381
$18,259
$94,500
$9,975
$6,840
$0
$0
$0
$40,502
$932,046

Newspaper
$450,914
$214,795
$468,396
$242,965
$134,088
$971
$89,567
$92,013
$0
$23,825
$0
$919
$5,974
$1,842
$0
$0
$1,314
$1,727,583

Spot Television
$1,264,990
$485,040
$53,015
$267,715
$0
$128,245
$56,040
$0
$42,875
$10,110
$0
$0
$0
$0
$0
$0
$3,700
$2,311,730

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$420
$420

Radio
$43,122
$3,334
$37,682
$0
$27,360
$21,440
$0
$35,718
$0
$0
$8,100
$0
$0
$0
$0
$0
$0
$176,756

Out-of-Home
$3,933
$83,025
$87,708
$28,875
$11,750
$0
$0
$0
$0
$0
$2,850
$8,000
$0
$0
$0
$0
$0
$226,141

Newspaper
$140,162
$226,006
$45,616

Spot Television
$1,060,829
$432,571
$388,681

Cable Television
$61,320
$191,666
$29,692

Radio
$309,963
$48,469
$30,850

Out-of-Home
$415,774
$297,591
$0

$114,383
$65,141
$11,930
$49,860
$23,318
$19,512
$0
$0
$0
$0
$2,718
$2,209
$0
$0
$700,855

$270,435
$42,490
$328,453
$8,987
$24,211
$0
$0
$11,275
$11,420
$7,860
$3,740
$0
$0
$750
$2,591,702

$0
$3,200
$0
$0
$1,000
$0
$17,068
$0
$0
$0
$1,170
$0
$0
$0
$305,116

$50,618
$3,428
$13,390
$30,600
$7,425
$0
$0
$460
$0
$0
$0
$0
$0
$4,500
$499,703

$0
$232,062
$0
$109,299
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,182
$1,058,908

Newspaper
$2,617,787
$558,128
$236,197
$513,800
$1,272,808
$13,620
$356,382
$524,481
$107,747
$257,979
$341,226
$0
$20,362
$258,737
$24,157
$14,927
$8,345
$0
$718,808
$7,845,491

Spot Television
$4,988,836
$3,592,108
$1,865,209
$1,492,355
$624,671
$372,599
$317,945
$532,270
$336,550
$301,802
$12,480
$94,590
$266,290
$0
$3,000
$4,800
$0
$0
$332,230
$15,137,735

Cable Television
$1,306,499
$1,824,670
$394,957
$180,570
$29,533
$463,075
$0
$0
$0
$16,873
$0
$0
$20,800
$0
$0
$0
$0
$0
$8,256
$4,245,233

Radio
$671,735
$353,258
$1,326,093
$246,392
$41,767
$208,358
$229,237
$48,700
$37,212
$7,732
$7,170
$0
$0
$0
$0
$21,600
$0
$0
$178,992
$3,378,246

Out-of-Home
$1,769,724
$853,718
$743,061
$415,635
$13,540
$203,739
$339,005
$0
$215,306
$13,990
$0
$235,500
$0
$19,367
$225,596
$0
$0
$0
$335,587
$5,383,768

Newspaper
$354,644
$260,957
$0
$45,244
$0
$14,725
$0
$8,065
$913
$357

Spot Television
$399,445
$0
$97,420
$20,840
$0
$0
$0
$0
$0
$0

Cable Television
$219,437
$0
$20,930
$0
$0
$0
$11,805
$0
$0
$0

Radio
$132,475
$53,740
$49,795
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$18,321
$17,254
$24,030
$7,637
$44,000
$0
$0
$0
$0
$0

$0
$0
$0
$0
$684,905

$0
$0
$0
$0
$517,705

$0
$0
$0
$0
$252,172

$0
$0
$0
$0
$236,010

$0
$0
$0
$0
$111,242

Newspaper
$111,268
$343,982
$39,263
$0
$600
$0
$0
$129,045
$0
$45,305
$35,897
$27,572
$21,928
$2,483
$0
$0
$2,618
$759,961

Spot Television
$492,683
$160,282
$303,870
$290,705
$175,187
$0
$159,628
$1,900
$19,790
$0
$0
$0
$2,000
$0
$9,700
$0
$4,334
$1,620,079

Cable Television
$13,004
$0
$0
$0
$0
$63,667
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$76,671

Radio
$115,456
$0
$0
$0
$4,300
$77,767
$0
$500
$76,533
$0
$0
$0
$0
$0
$0
$0
$0
$274,556

Out-of-Home
$20,368
$0
$4,124
$8,842
$15,300
$27,693
$0
$10,400
$0
$0
$0
$0
$0
$15,120
$0
$0
$17,191
$119,038

Newspaper
$20,568
$10,149
$9,682
$8,911
$4,256
$1,476
$612
$481
$188
$0
$0
$0
$0
$0
$0
$56,323

Spot Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$387,283

Spot Television
$1,895,424

Cable Television
$533,549

Radio
$251,076

Out-of-Home
$471,064

$116,385
$313,053
$185,877
$251,988
$73,104
$6,075
$0
$15,578
$24,556
$0
$0
$0
$46,919
$4,105
$375
$0
$39,265
$1,464,563

$794,259
$426,775
$505,268
$236,960
$235,670
$219,670
$100,025
$0
$76,835
$42,315
$45,647
$0
$1,700
$0
$0
$0
$81,971
$4,662,519

$0
$169,673
$6,000
$0
$35,262
$81,429
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$825,913

$23,840
$0
$47,635
$15,070
$0
$0
$27,434
$12,420
$4,410
$7,500
$0
$0
$0
$0
$0
$0
$22,270
$411,655

$7,750
$21,422
$27,270
$145,050
$221,463
$0
$0
$80,099
$0
$34,415
$17,665
$61,158
$0
$0
$0
$0
$5,740
$1,093,096

Newspaper
$1,140,624
$348,042
$901,553
$389,427
$0
$23,378
$2,067
$37,061
$86,974
$0
$0
$87,051
$10,555
$239,606
$11,508
$8,402
$0
$546,543
$3,832,791

Spot Television
$1,880,435
$1,395,764
$1,018,130
$17,653
$582,560
$357,167
$440,517
$89,750
$219,884
$263,871
$0
$125,006
$148,510
$0
$0
$0
$0
$396,704
$6,935,951

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,289
$0
$0
$0
$0
$0
$0
$6,289

Radio
$100,629
$597,705
$281,550
$215,275
$1,873
$158,000
$0
$159,483
$7,680
$0
$0
$32,885
$21,320
$0
$0
$1,920
$0
$117,514
$1,695,834

Out-of-Home
$333,420
$491,094
$110,014
$54,397
$0
$0
$0
$50,659
$0
$0
$251,475
$0
$66,132
$0
$0
$0
$0
$107,376
$1,464,567

Newspaper
$33,511
$104,718
$188,898
$43,351
$39,078
$48,552
$0
$0

Spot Television
$494,617
$422,375
$204,476
$0
$9,955
$0
$0
$21,560

Cable Television
$118,553
$29,235
$420
$0
$0
$0
$0
$0

Radio
$176,508
$115,200
$65,570
$70,550
$0
$0
$20,100
$0

Out-of-Home
$200,935
$47,036
$50,928
$14,000
$0
$0
$20,034
$0

$4,090
$0
$6,276
$0
$1,159
$453
$0
$0
$0
$470,086

$0
$11,300
$0
$0
$0
$0
$0
$0
$0
$1,164,283

$0
$0
$0
$0
$0
$0
$0
$0
$0
$148,208

$0
$0
$0
$0
$0
$0
$0
$0
$0
$447,928

$0
$0
$0
$0
$0
$0
$0
$0
$0
$332,933

Newspaper
$0
$10,064
$24,770
$7,105
$0
$7,503
$465
$4,115
$1,429
$182
$0
$0
$0
$0
$0
$55,633

Spot Television
$5,000
$0
$11,300
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,300

Cable Television
$132,984
$84,420
$7,202
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$224,606

Radio
$0
$0
$18,003
$2,426
$7,907
$0
$4,544
$0
$0
$0
$0
$0
$0
$0
$0
$32,880

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$59,373
$201,500
$305,103
$33,805
$12,190
$0
$0
$22,862
$2,250
$24,774
$0
$0
$0
$0
$2,589
$0
$1,012
$665,458

Spot Television
$371,226
$400
$80,668
$142,327
$141,644
$36,637
$55,887
$52,226
$59,000
$0
$1,700
$0
$0
$3,750
$0
$600
$0
$946,065

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$350
$26,820
$500
$31,302
$42,405
$94,808
$39,545
$3,075
$0
$0
$0
$10,180
$0
$0
$0
$0
$623
$249,608

Out-of-Home
$14,000
$197,761
$30,640
$30,530
$0
$0
$7,600
$0
$0
$17,800
$0
$0
$5,563
$0
$0
$0
$0
$303,894

Newspaper
$466,791
$460,452
$485,532
$75,323
$153,259
$76,139
$95,903
$166,977
$83,305
$93,203
$78,141
$55,541
$15,605
$12,823
$3,292
$0
$0
$20,214
$2,342,500

Spot Television
$241,891
$136,406
$155,909
$62,605
$4,226
$65,170
$0
$0
$63,340
$0
$0
$0
$9,535
$3,044
$0
$0
$0
$1,695
$743,821

Cable Television
$6,610
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,610

Radio
$501,089
$59,910
$7,880
$395,160
$0
$106,382
$61,825
$0
$2,912
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,135,158

Out-of-Home
$297,180
$151,544
$0
$98,606
$229,635
$83,595
$96,559
$0
$0
$0
$0
$0
$0
$0
$1,000
$0
$0
$7,984
$966,103

Newspaper
$83,594
$3,490
$11,050
$43,293
$5,810
$0
$15,990
$7,522
$10,055
$1,473
$1,138
$963
$445
$0
$0
$0
$184,823

Spot Television
$75,785
$169,308
$35,985
$37,370
$0
$17,300
$0
$4,340
$0
$0
$0
$0
$0
$0
$0
$0
$322,788

Cable Television
$8,900
$0
$7,585
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,485

Radio
$1,656
$0
$1,616
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,272

Out-of-Home
$13,155
$0
$46,832
$0
$20,160
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$80,147

Newspaper
$539,113
$133,928
$50,783
$87,816
$171,316

Spot Television
$80,815
$182,128
$84,570
$107,607
$0

Cable Television
$10,896
$0
$0
$0
$0

Radio
$0
$0
$96,615
$0
$2,603

Out-of-Home
$94,844
$0
$21,000
$0
$5,000

$4,945
$97,777
$53,176
$23,175
$5,669
$37,703
$10,556
$0
$26,323
$2,982
$0
$0
$40,848
$1,286,110

$36,745
$34,260
$0
$82,283
$80,170
$0
$66,500
$33,891
$9,610
$0
$0
$0
$43,390
$841,969

$6,964
$1,020
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$418
$19,298

$51,235
$4,200
$0
$8,419
$4,890
$33,482
$0
$23,934
$0
$0
$0
$0
$878
$226,256

$64,663
$0
$45,750
$0
$19,572
$33,879
$18,000
$0
$0
$0
$0
$0
$23,423
$326,131

Newspaper
$46,268
$17,859
$5,023
$0
$1,337
$1,193
$463
$153
$59
$0
$0
$0
$0
$0
$72,355

Spot Television
$59,057
$0
$4,330
$2,371
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$65,758

Cable Television
$383
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$383

Radio
$29,138
$0
$0
$5,100
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$34,238

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$13,634
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,634

Total
$3,998,289
$234,168
$232,715
$171,162
$159,340
$120,715
$35,808
$21,936
$15,810
$2,042
$1,119
$799
$733
$0
$0
$0
$4,994,636

% Share
of Voice
80.10%
4.70%
4.70%
3.40%
3.20%
2.40%
0.70%
0.40%
0.30%
0%
0%
0%
0%
0%
0%
0%
100%

Magazine
$4,044
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,044

Total
$34,964
$18,351
$2,488
$864
$340
$282
$111
$0
$0
$0
$0
$0
$0
$57,400

% Share
of Voice
60.90%
32%
4.30%
1.50%
0.60%
0.50%
0.20%
0%
0%
0%
0%
0%
0%
100%

% Change
0
0
-63.9
-53.3
0
-95.4
0
-100
-100
-100
-100
0
0
145

Magazine
0.1
$40,256
$28,083
$36,802
$0
$0
$3,552
$0
$172
$22,779

Total
25.40%
$1,222,534
$1,221,332
$790,416
$743,186
$379,427
$246,245
$226,940
$193,205
$185,552

% Share
of Voice
25.6
16.60%
16.50%
10.70%
10.10%
5.10%
3.30%
3.10%
2.60%
2.50%

% Change
0.2
-49.7
95.5
9
-11.8
115.9
-24.5
77.6
-2.6
138.9

% Change
-18.3
79.2
-20.5
67.1
96.5
-201.5
-41.5
-56
-72.2
-97.9
0
0
0
-100
0
-100
-20.2

% of Adv
0.2
0
0
1.9
0
0
0
0
0
0

$0
$12,527
$12,510
$0
$340
$1,986
$159,510

$98,026
$88,969
$44,179
$3,125
$340
$64,383
$7,382,447

Magazine
$18,941
$0
$0
$0
$0
$735
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$19,676

Magazine
$68,499
$57,079
$91,002
$55,982
$132,080
$0
$0
$2,995
$19,563
$0
$105,137
$0
$0
$34,361
$21,275
$109,467
$697,440

1.30%
1.20%
0.60%
0%
0%
0.90%
100%

0
-12.2
0
-95.3
16
-70.8
-6.7

Total
$186,857
$175,858
$132,822
$49,467
$45,071
$33,164
$24,264
$11,276
$2,685
$1,460
$1,276
$966
$781
$499
$0
$0
$666,446

% Share
of Voice
28%
26.40%
19.90%
7.40%
6.80%
5%
3.60%
1.70%
0.40%
0.20%
0.20%
0.10%
0.10%
0.10%
0%
0%
100%

% Change
-41.9
-82
-71.5
0
128.3
81.7
32.1
-63.7
200
0
-93.3
0
0
0
-100
-100
-36.6

Total
$21,358,161
$4,177,444
$3,663,948
$3,641,248
$3,197,265
$2,736,381
$1,900,165
$1,697,359
$1,550,972
$1,103,480
$930,168
$618,158
$615,598
$83,765
$83,631
$2,591,381
$49,949,124

% Share
of Voice
42.80%
8.30%
7.30%
7.30%
6.40%
5.50%
3.80%
3.40%
3.10%
2.20%
1.90%
1.20%
1.20%
0.20%
0.20%
5.20%
100%

% Change
-4.3
26.2
-9.5
-37.5
17.6
10.2
-36.4
-3.4
24.2
7,269.80
-19.7
44.9
0
-69.6
-75.9
-23.5
-8.8

0
0
0
0
0
0
0.2

Magazine
$42,033
$0
$5,502
$13,590
$0
$5,041
$0
$15,123
$10,001
$0
$0
$0
$0
$0
$0
$91,290

Total
$2,865,941
$1,065,502
$1,012,298
$832,376
$433,936
$426,818
$218,813
$174,659
$107,764
$83,985
$27,910
$6,625
$4,271
$2,564
$3,273
$7,266,735

% Share
of Voice
39.40%
14.60%
13.90%
11.50%
6%
5.90%
3%
2.40%
1.50%
1.20%
0.40%
0.10%
0.10%
0%
0%
100%

Magazine
$0
$0
$0
$2,179
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,179

Total
$1,817,164
$1,357,803
$615,188
$414,690
$332,714
$289,460
$71,835
$56,300
$43,186
$38,947
$26,806
$6,900
$6,000
$0
$6,898
$5,083,891

% Share
of Voice
35.70%
26.70%
12.10%
8.20%
6.50%
5.70%
1.40%
1.10%
0.80%
0.80%
0.50%
0.10%
0.10%
0%
0.10%
100%

% Change
25.4
1,078.20
442.3
260.2
190.9
-56.3
-70.8
61.8
-31
87.3
-78.7
-62.2
0
0
-91.1
53.5

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$2,653,067
$925,165
$909,139
$774,858
$258,074
$240,369
$132,243
$107,089
$84,024
$75,971
$33,488

% Share
of Voice
42.30%
14.80%
14.50%
12.30%
4.10%
3.80%
2.10%
1.70%
1.30%
1.20%
0.50%

% Change
49.8
-17.7
175.4
-26
104.9
99.4
-38.9
-27.2
0
0
0

% Change
-26.2
37
27.7
29.9
70.6
5.1
-6.5
-62.9
-24.9
57.8
-65.9
0
-13.3
-95.6
-97.9
-13.2

$0
$0
$0
$0
$0

$33,400
$22,056
$15,732
$3,627
$6,268,302

0.50%
0.40%
0.30%
0.10%
100%

-80.5
0
-86.4
-96.8
33.9

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$7,933,904
$5,443,909
$3,739,906
$3,057,452
$1,822,807
$1,782,062
$1,687,604
$1,180,513
$1,101,114
$955,714
$800,944
$716,685
$593,793
$283,387
$18,562
$10,620
$4,620
$2,280,274
$33,413,870

% Share
of Voice
23.70%
16.30%
11.30%
9.20%
5.50%
5.30%
5.10%
3.50%
3.30%
2.90%
2.40%
2.10%
1.80%
0.80%
0.10%
0%
0%
6.80%
100%

% Change
27.6
-47.8
306.7
8.5
-22.9
-1.6
72.9
-26.5
17.4
55.9
-68
0
-3.7
60.8
-86.9
-92.6
0
2
-9

Total
$2,964,234
$1,314,682
$681,708
$586,445
$520,253
$307,178
$158,332
$150,385
$74,283
$69,059
$38,560
$29,510
$16,846
$16,617
$38,632
$6,966,724

% Share
of Voice
42.50%
18.90%
9.80%
8.40%
7.50%
4.40%
2.30%
2.20%
1.10%
1%
0.60%
0.40%
0.20%
0.20%
0%.6
100%

% Change
-27.8
42.5
99.9
23.5
699.6
-62.4
-81.2
8.5
-68
6.1
-33.7
-36
8.6
-93.4
-82.9
-22.5

Total

% Share
of Voice

% Change

Magazine
$5,000
$12,110
$0
$36,471
$4,740
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$58,321

Magazine

$7,725
$0
$12,880
$5,595
$0
$0
$37,100
$0
$0
$0
$0
$0
$0
$0
$0
$0
$63,300

$1,401,342
$915,668
$498,249
$339,261
$277,071
$273,038
$263,987
$141,730
$85,859
$69,899
$35,648
$15,250
$5,243
$595
$0
$2,333
$4,325,173

32.40%
21.20%
11.50%
7.80%
6.40%
6.30%
6.10%
3.30%
2%
1.60%
0.80%
0.40%
0.10%
0%
0%
0.10%
100%

25.2
-1.7
30.2
-15.6
-4.3
45.1
19.4
504.3
38.8
377.2
-13.3
0
-64
-95.5
-100
-98.2
9.3

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$347,392
$181,203
$158,588
$73,451
$68,100
$55,983
$38,894
$36,219
$6,638
$5,116
$1,810
$580
$227
$0
$0
$0
$974,201

% Share
of Voice
35.70%
18.60%
16.30%
7.50%
7.00%
5.70%
4%
3.70%
0.70%
0.50%
0.20%
0.10%
0%
0%
0%
0%
100%

% Change
-15.9
50.6
0
31.2
39.6
-15.7
0
-86.4
0
-63.9
53.1
-95.4
0
-100
0
-100
-17

Magazine
$591,863
$259,241
$281,927
$125,813
$0
$0
$0
$0
$0
$84,472
$0

Total
$4,869,182
$3,133,466
$1,360,357
$924,099
$544,420
$479,621
$346,786
$275,074
$193,950
$182,715
$98,610

% Share
of Voice
38.60%
24.90%
10.80%
7.40%
4.30%
3.80%
2.80%
2.20%
1.50%
1.40%
0.80%

% Change
7.5
106.6
13.9
198.7
738.2
-30.7
-4.7
-28.9
122.5
234.3
21,337.00

$0
$40,941
$0
$0
$0
$0
$0
$1,384,257

$81,210
$46,536
$14,100
$6,195
$0
$0
$51,048
$12,607,369

0.60%
0.40%
0.10%
0%
0%
0%
0.40%
100%

-60.9
-22.8
28.2
-93.5
-100
0
-89.8
12.4

Magazine
$7,515
$0
$1,025
$6,002
$6,540
$0
$5,112
$0
$1,270
$0
$0
$0
$0
$7,668
$0
$0
$0
$0
$35,132

Total
$731,960
$626,656
$571,197
$509,833
$301,570
$148,942
$43,138
$38,611
$28,441
$25,608
$24,520
$20,615
$8,180
$7,668
$5,670
$0
$0
$19,188
$3,111,797

% Share
of Voice
23.50%
20.10%
18.40%
16.30%
9.70%
4.80%
1.40%
1.20%
0.90%
0.80%
0.80%
0.70%
0.30%
0.20%
0.20%
0%
0%
0.60%
100%

% Change
-8.7
-44.8
-58.6
512.6
-36.3
-22.5
-6.4
0
-62.1
-79
37.1
0
0
0
-87.9
-100
0
-81.9
-35.3

Total
$320,171
$311,471
$248,279
$137,063
$91,611
$54,380
$44,294
$36,322
$10,493
$7,758
$3,321
$2,688
$1,804
$0
$0
$704
$1,270,359

% Share
of Voice
25.20%
24.50%
19.50%
10.80%
7.20%
4.30%
3.50%
2.90%
0.80%
0.60%
0.30%
0.20%
0.10%
0%
0%
0.10%
100%

% Change
-49.3
-20
-118.3
149.7
1
42.7
-4
-56.9
0
-20
-10.5
519.4
-95.7
-100
0
-98.1
-32.4

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$328,612
$115,929
$72,530
$51,028
$41,450
$24,341
$15,456
$10,000
$7,787
$2,703
$882
$344
$0
$0
$0
$0
$0
$671,062

% Share
of Voice
49%
17.30%
10.80%
7.60%
6.20%
3.60%
2.30%
1.50%
1.20%
0.40%
0.10%
0.10%
0%
0%
0%
0%
0%
100%

Magazine
$15,400
$17,700
$0
$0
$0
$7,700
$29,100
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$69,900

Total
$485,255
$233,119
$205,927
$202,021
$60,278
$41,595
$32,309
$27,601
$11,760
$3,992
$3,900
$1,748
$1,709
$1,650
$668
$0
$0
$0
$1,313,532

% Share
of Voice
36.90%
17.70%
15.70%
15.40%
4.60%
3.20%
2.50%
2.10%
0.90%
0.30%
0.30%
0.10%
0.10%
0.10%
0.10%
0%
0%
0%
100%

% Change
-18.2
-65.4
0
-35
-86.6
-188.5
75.6
-34.7
113.4
59.2
237.4
0
-93.2
0
0
-100
-100
-100
-50.7

Total
$1,722,857
$1,095,080
$1,071,915
$120,389

% Share
of Voice
39.90%
25.40%
24.90%
2.80%

% Change
111.2
77.6
-30.8
170.4

Magazine
$0
$0
$0
$0

% Change
-8.8
16.8
-59.2
0
-9.3
-14.6
-14
0
-70.2
-91.3
-93.6
0
-100
-100
-100
0
-100
-19

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$73,125
$65,410
$61,342
$24,504
$15,816
$12,670
$10,788
$8,745
$8,272
$7,958
$4,900
$0
$9,703
$4,313,474

1.70%
1.50%
1.40%
0.60%
0.40%
0.30%
0.30%
0.20%
0.20%
0.20%
0.10%
0%
0.20%
100%

-27.9
0
-181.9
-65.2
3.9
0
-58.5
-67.4
-81.5
-48.7
0
-100
-92.9
12.4

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$145,377
$61,423
$54,782
$37,902
$26,855
$11,141
$7,663
$7,600
$6,079
$829
$324
$0
$0
$0
$0
$0
$359,975

% Share
of Voice
40.40%
17.10%
15.20%
10.50%
7.50%
3.10%
2.10%
2.10%
1.70%
0.20%
0.10%
0%
0%
0%
0%
0%
100%

% Change
105.3
82.9
-60.1
25.1
0
0
-23.5
-75.3
-92.6
-92.8
0
-100
-100
-100
0
-100
-17.3

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,189,704
$605,335
$424,345
$318,649
$201,398
$54,337
$17,265
$17,051
$10,840
$2,273
$690
$475
$0
$0

% Share
of Voice
41.90%
21.30%
14.90%
11.20%
7.10%
1.90%
0.60%
0.60%
0.40%
0.10%
0%
0%
0%
0%

% Change
90.8
6.1
-17.3
-47
71.7
207.3
-79
-10.9
-27.4
-91
0
-33.5
-100
-100

$0
$0

$0
$2,842,362

0%
100%

-100
9

Magazine
$18,213
$2,181
$0
$27,299
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$47,693

Total
$4,514,556
$3,840,151
$2,840,843
$2,122,662
$399,262
$306,584
$185,707
$161,288
$140,956
$72,400
$65,788
$37,686
$33,649
$33,305
$8,272
$1,224
$0
$53,906
$14,818,239

% Share
of Voice
30.50%
25.90%
19.20%
14.30%
2.70%
2.10%
1.20%
1.10%
1%
0.50%
0.40%
0.30%
0.20%
0.20%
0.10%
0%
0%
0.40%
100%

% Change
25.3
-7
-27.4
3.3
101.7
519.4
-222.6
30.3
11.9
0
-16.5
0.3
0
-66.3
-86.7
-97.5
0
-86.9
-3.5

Magazine
$295,558
$263,864
$164,938
$49,328
$149,114
$13,061
$50,000
$0
$196,445
$10,590
$0
$0
$7,200
$0
$0
$0
$0
$52,151
$1,252,249

Total
$6,971,836
$3,536,940
$3,191,375
$1,355,315
$1,135,095
$752,929
$700,242
$501,475
$450,329
$240,234
$205,527
$159,217
$158,012
$85,342
$18,900
$5,363
$0
$291,241
$19,759,372

% Share
of Voice
35.30%
17.90%
16.20%
6.90%
5.70%
3.80%
3.50%
2.50%
2.30%
1.20%
1%
0.80%
0.80%
0.40%
0.10%
0%
0%
1.50%
100%

% Change
0.8
-8
137.2
177.7
5.7
-45.8
-39.6
-30.6
59.2
-14.3
12.1
209.4
-31.7
289.6
-78.9
-93.4
0
-75.7
1.4

Total

% Share
of Voice

% Change

Magazine

$42,311
$78,728
$19,640
$0
$0
$9,820
$1,277
$0
$0
$15,370
$0
$0
$3,855
$0
$0
$0
$0
$0
$171,001

$2,776,137
$571,319
$490,571
$411,962
$161,945
$114,317
$58,065
$25,432
$25,292
$17,088
$11,411
$6,376
$6,315
$3,010
$2,880
$350
$0
$1,124
$4,683,594

59.30%
12.20%
10.50%
8.80%
3.50%
2.40%
1.20%
0.50%
0.50%
0.40%
0.20%
0.10%
0.10%
0.10%
0.10%
0%
0%
0%
100%

-24.3
-23.8
36.9
-29.9
-65.5
-69.8
-190.1
-68.1
126.4
-41.3
-79.2
84.8
-42.4
0
-93.4
-99.5
-100
-98.6
-34.8

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$614,702
$138,524
$29,649
$24,860
$19,036
$15,981
$14,403
$13,670
$12,000
$1,371
$1,289
$1,253
$504
$0
$0
$0
$887,242

% Share
of Voice
69.30%
15.60%
3.30%
2.80%
2.10%
1.80%
1.60%
1.50%
1.40%
0.20%
0.10%
0.10%
0.10%
0%
0%
0%
100%

% Change
34
7.2
-65.9
51
-59.7
0
-54.7
0
0
0
-93.4
0
0
-100
-100
-100
9.3

Magazine
$44,905
$0
$8,170
$0
$0
$0
$0
$0
$0

Total
$1,461,412
$855,413
$772,894
$380,740
$314,473
$309,020
$302,563
$264,684
$133,945

% Share
of Voice
26.40%
15.40%
14%
6.90%
5.70%
5.60%
5.50%
4.80%
2.40%

% Change
84.9
-93.3
-42.7
29.6
146.6
-56.4
25.9
-33.3
43.8

$0
$0
$0
$0
$0
$0
$0
$0
$53,075

$119,887
$107,404
$80,025
$73,768
$4,675
$2,500
$0
$342,849
$5,526,252

2.20%
1.90%
1.40%
1.30%
0.10%
0%
0%
6.20%
100%

0
124.5
-39
26.2
-93.4
-96.1
0
-0.8
-10

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$84,481
$44,881
$12,004
$11,804
$4,562
$1,583
$1,290
$1,267
$201
$0
$0
$0
$0
$0
$0
$162,073

% Share
of Voice
52.10%
27.70%
7.40%
7.30%
2.80%
1.00%
0.80%
0.80%
0.10%
0%
0%
0%
0%
0%
0%
100%

% Change
32.7
-78.6
-86.5
244
-63.9
-86.5
0
-89.4
0
-100
-100
-100
-100
0
0
-61.7

Total
$624,849
$186,289
$77,691
$30,868
$9,953
$8,019
$6,750
$4,509
$4,188
$986
$385
$0
$0
$0
$0
$0
$954,487

% Share
of Voice
65.50%
19.50%
8.20%
3.20%
1%
0.80%
0.70%
0.50%
0.40%
0.10%
0%
0%
0%
0%
0%
0%
100%

% Change
-15.2
-63.9
-29.8
0
-58.1
0
38.7
92.9
7.6
-93.5
0
-100
-100
-100
0
-100
-38.3

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$547,047
$422,804
$353,559
$317,917
$288,768
$283,273
$68,038
$45,074
$33,111
$33,104
$19,485
$17,236
$1,293
$0
$0
$1,346
$2,432,055

% Share
of Voice
22.50%
17.40%
14.50%
13.10%
11.90%
11.60%
2.80%
1.90%
1.40%
1.40%
0.80%
0.70%
0.10%
0%
0%
0.10%
100%

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$659,149
$634,754
$416,949
$358,428
$195,187
$100,912
$36,738
$33,329
$8,245
$933
$365
$0
$0
$0
$0
$0
$2,444,989

% Share
of Voice
27%
26%
17.10%
14.70%
8.00%
4.10%
1.50%
1.40%
0.30%
0%
0%
0%
0%
0%
0%
0%
100%

% Change
30.4
-25.3
6.6
-49.1
460.6
-68.1
8.8
0
-63.5
-95.4
-51.7
-100
-100
-100
0
0
-16.5

Magazine
$165,000
$250,260
$0
$0
$185,441
$342,097
$12,312
$0
$21,315

Total
$3,865,412
$3,166,218
$2,769,352
$2,521,413
$2,512,639
$2,255,315
$1,651,500
$1,629,205
$1,429,836

% Share
of Voice
10%
8.20%
7.10%
6.50%
6.50%
5.80%
4.30%
4.20%
3.70%

% Change
30.5
64.6
18
42.8
61139.3
33.3
-71.9
1.8
-6.2

% Change
-16.2
78.3
-44
2.2
1,009.30
801.3
-77.8
783.8
15.7
-27
114.9
-46.1
-95.3
-100
-100
-96.4
-6.3

$0
$0
$0
$0
$53,130
$0
$0
$0
$83,420
$0
$255,588
$1,368,563

$1,363,454
$1,352,648
$1,272,277
$1,267,310
$1,259,839
$1,226,086
$319,272
$178,677
$83,420
$4,495
$8,622,398
$38,750,766

3.50%
3.50%
3.30%
3.30%
3.30%
3.20%
0.80%
0.50%
0.20%
0%
22.30%
100%

123.4
24.2
55.9
130.8
-46.7
-17.1
-71.6
-66.9
-60.2
-61.1
-40.9
-13

Magazine
$15,618
$0
$0
$0
$0
$0
$0
$0
$8,600
$0
$0
$1,395
$0
$0
$0
$0
$25,613

Total
$2,554,283
$648,092
$461,064
$255,609
$204,845
$48,344
$21,709
$15,351
$10,400
$4,393
$1,727
$1,395
$1,350
$0
$0
$0
$4,228,562

% Share
of Voice
60.40%
15.30%
10.90%
6%
4.80%
1.10%
0.50%
0.40%
0.20%
0.10%
0%
0%
0%
0%
0%
0%
100%

% Change
-19
-27.6
5.9
17.1
-48.5
-20.6
742.7
-15.5
78.8
-91.4
0
-81.7
-98.6
-100
0
-100
-19.4

Total
$199,772
$141,286
$26,308
$18,465
$8,190
$4,645
$3,568
$1,612
$1,565
$441
$205
$0
$0
$0
$0
$0

% Share
of Voice
49.20%
34.80%
6.50%
4.50%
2%
1.10%
0.90%
0.40%
0.40%
0.10%
0.10%
0%
0%
0%
0%
0%

% Change
-2.2
324.5
122
-61.5
-88.8
-66.4
-55.5
-173.1
0
0
0
-100
-100
-100
0
-100

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0

$406,057

100%

-2.2

Magazine
$7,070
$129,810
$0
$98,303
$185,344
$5,214
$7,445
$149,275
$0
$53,442
$0
$24,502
$0
$0
$31,179
$0
$0
$691,584

Total
$1,399,332
$1,317,306
$1,136,785
$964,738
$747,049
$646,565
$557,478
$450,887
$356,109
$286,692
$258,685
$235,241
$233,633
$131,586
$31,179
$6,825
$1,028,506
$9,788,596

% Share
of Voice
14.30%
13.40%
11.60%
9.90%
7.60%
6.60%
5.70%
4.60%
3.60%
2.90%
2.60%
2.40%
2.40%
1.30%
0.30%
0.10%
10.50%
100%

% Change
-5.2
-26.1
14.6
-21.3
-1.5
63
76.8
-56.5
0
-87.8
-43.3
-28.1
86.5
-29.2
-83.7
-93.4
13.4
-28.1

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,762,959
$786,194
$646,801
$539,555
$173,198
$150,656
$145,607
$127,731
$42,875
$33,935
$10,950
$8,919
$5,974
$1,842
$0
$0
$5,434
$4,442,630

% Share
of Voice
39.70%
17.70%
14.60%
12.10%
3.90%
3.40%
3.30%
2.90%
1%
0.80%
0.20%
0.20%
0.10%
0%
0%
0%
0.10%
100%

% Change
-37.9
65.3
-14.7
-16
-24.9
100
0
314
0
-83.3
56.6
870.5
0
-93.4
-100
0
-90.3
-18.3

Total
$1,993,533
$1,225,471
$494,839

% Share
of Voice
37.90%
23.30%
9.40%

% Change
0.1
2.5
-10.3

Magazine
$5,485
$29,168
$0

$27,240
$35,895
$0
$9,970
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$107,758

$462,676
$382,216
$353,773
$208,716
$55,954
$19,512
$17,068
$11,735
$11,420
$7,860
$7,628
$2,209
$0
$9,432
$5,264,042

8.80%
7.30%
6.70%
4%
1.10%
0.40%
0.30%
0.20%
0.20%
0.10%
0.10%
0%
0%
0.20%
100%

-82.3
-33.4
1,124.20
-47.2
0
-68.1
-39.4
0
0
0
3.5
-95.5
-100
-85.8
-6.6

Magazine
$119,319
$0
$56,113
$0
$0
$4,215
$7,446
$110,953
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,131
$299,177

Total
$11,473,900
$7,181,882
$4,621,630
$2,848,752
$1,982,319
$1,265,606
$1,250,015
$1,216,404
$696,815
$598,376
$360,876
$330,090
$307,452
$278,104
$252,753
$41,327
$8,345
$0
$1,575,004
$36,289,650

% Share
of Voice
31.60%
19.80%
12.70%
7.90%
5.50%
3.50%
3.40%
3.40%
1.90%
1.60%
1%
0.90%
0.80%
0.80%
0.70%
0.10%
0%
0%
4.30%
100%

% Change
-35.3
2.4
13.6
59.7
51.1
-67.8
-128.6
-41.2
-19.4
37
-46.7
-27
1,089.60
-33.5
118.7
-64.9
-94.9
0
4.3
-18.4

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,124,322
$331,951
$192,175
$73,721
$44,000
$14,725
$11,805
$8,065
$913
$357

% Share
of Voice
62.40%
18.40%
10.70%
4.10%
2.40%
0.80%
0.70%
0.40%
0.10%
0%

% Change
55.4
16.3
-29.3
-131.6
-39.9
-15.4
0
-72.9
-92.9
0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$1,802,034

0%
0%
0%
0%
100%

-100
-100
-100
0
16.6

Magazine
$6,077
$0
$0
$0
$2,700
$0
$0
$1,125
$2,775
$0
$0
$0
$225
$0
$0
$0
$0
$12,902

Total
$758,856
$504,264
$347,257
$299,547
$198,087
$169,127
$159,628
$142,970
$99,098
$45,305
$35,897
$27,572
$24,153
$17,603
$9,700
$0
$24,143
$2,863,207

% Share
of Voice
26.50%
17.60%
12.20%
10.50%
6.90%
5.90%
5.60%
5%
3.50%
1.60%
1.30%
1%
0.80%
0.60%
0.30%
0%
0.80%
100%

% Change
-44.9
-32.3
65.9
10.5
1,379.40
67.2
176
110
62.1
-12.1
0
0
-60.4
-69.4
-73.4
0
-94
-20.5

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$20,568
$10,149
$9,682
$8,911
$4,256
$1,476
$612
$481
$188
$0
$0
$0
$0
$0
$0
$56,323

% Share
of Voice
36.50%
18%
17.20%
15.80%
7.60%
2.60%
1.10%
0.90%
0.30%
0%
0%
0%
0%
0%
0%
100%

% Change
18.1
-57.5
-60.8
-80.1
-63
-158.6
14.6
-94.1
0
-100
-100
-100
-100
0
0
-63

Total
$3,538,396

% Share
of Voice
41.80%

% Change
-5

Magazine
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$942,234
$930,923
$772,050
$649,068
$565,499
$307,174
$127,459
$108,097
$105,801
$84,230
$63,312
$61,158
$48,619
$4,105
$375
$0
$149,246
$8,457,746

11.10%
11%
9.10%
7.70%
6.70%
3.60%
1.50%
1.30%
1.30%
1%
0.70%
0.70%
0.60%
0%
0%
0%
1.80%
100%

77.6
9
-22.8
5049.3
0
-14.4
-4.1
0
-54.1
0
0
-34.7
-62.7
-93
-99.3
-100
-52.5
3.7

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$3,455,108
$2,832,605
$2,311,247
$676,752
$584,433
$538,545
$442,584
$336,953
$314,538
$263,871
$251,475
$251,231
$246,517
$239,606
$11,508
$10,322
$0
$1,168,137
$13,935,432

% Share
of Voice
24.80%
20.30%
16.60%
4.90%
4.20%
3.90%
3.20%
2.40%
2.30%
1.90%
1.80%
1.80%
1.80%
1.70%
0.10%
0.10%
0%
8.40%
100%

% Change
-48.9
59.2
34.3
-12.8
72.1
39.7
0
396
28.5
638.9
11,909.30
78.9
4,036.90
160.8
-93.3
-96.6
0
-25.4
23.1

Magazine
$30,320
$19,560
$28,500
$0
$10,760
$3,680
$0
$0

Total
$1,054,444
$738,124
$538,792
$127,901
$59,793
$52,232
$40,134
$21,560

% Share
of Voice
39.40%
27.60%
20.10%
4.80%
2.30%
2%
1.50%
0.80%

% Change
94.8
-19.7
22.3
-0.2
-197.5
-57.1
609.1
0

$16,830
$0
$0
$4,890
$0
$0
$0
$0
$0
$114,540

$20,920
$11,300
$6,276
$4,890
$1,159
$453
$0
$0
$0
$2,677,978

0.80%
0.40%
0.20%
0.20%
0%
0%
0%
0%
0%
100%

0
0
0
-18
-95.5
0
-100
0
-100
3.7

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$137,984
$94,484
$61,275
$9,531
$7,907
$7,503
$5,009
$4,115
$1,429
$182
$0
$0
$0
$0
$0
$329,419

% Share
of Voice
41.90%
28.70%
18.60%
2.90%
2.40%
2.30%
1.50%
1.20%
0.40%
0.10%
0%
0%
0%
0%
0%
100%

% Change
380.3
232.2
-25.4
-38.5
-63.1
-47.1
-26.2
-64.2
-75.2
0
-100
-100
-100
0
0
45.4

Total
$460,699
$442,231
$416,911
$237,964
$205,865
$136,695
$103,032
$78,163
$61,250
$42,574
$17,100
$10,180
$5,563
$3,750
$2,589
$600
$1,635
$2,226,801

% Share
of Voice
20.70%
19.90%
18.70%
10.70%
9.20%
6.10%
4.60%
3.50%
2.80%
1.90%
0.80%
0.50%
0.20%
0.20%
0.10%
0%
0.10%
100%

% Change
-56.3
40.9
-41.1
2610.5
11.7
129.3
36.7
-47.1
-84.4
48.9
216.3
0
0
70.5
-93.1
-98.7
-95.3
-33.9

Magazine
$15,750
$15,750
$0
$0
$9,626
$5,250
$0
$0
$0
$0
$15,400
$0
$0
$0
$0
$0
$0
$61,776

Magazine
$26,042
$25,252
$31,001
$0
$18,628
$23,794
$10,651
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$135,368

Total
$1,539,603
$833,564
$680,322
$631,694
$405,748
$355,080
$264,938
$166,977
$149,557
$93,203
$78,141
$55,541
$25,140
$15,867
$4,292
$0
$0
$29,893
$5,329,560

% Share
of Voice
28.90%
15.60%
12.80%
11.90%
7.60%
6.70%
5%
3.10%
2.80%
1.70%
1.50%
1%
0.50%
0.30%
0.10%
0%
0%
0.60%
100%

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$183,090
$172,798
$103,068
$80,663
$25,970
$17,300
$15,990
$11,862
$10,055
$1,473
$1,138
$963
$445
$0
$0
$0
$607,515

% Share
of Voice
30.10%
28.40%
17%
13.30%
4.30%
2.80%
2.60%
2%
1.70%
0.20%
0.20%
0.20%
0.10%
0%
0%
0%
100%

% Change
-72.4
-107.1
-11.4
-78.3
-50.7
0
-15
-83.7
-86.1
0
-93.4
-97.4
0
-100
0
-100
-62.8

Total
$732,210
$316,056
$254,539
$217,507
$178,919

% Share
of Voice
26.40%
11.40%
9.20%
7.90%
6.50%

% Change
0.1
-19.7
13.2
-32.7
32.2

Magazine
$6,542
$0
$1,571
$22,084
$0

% Change
-55.3
-44.6
-54.5
3.3
-39
-17.6
37.3
40.1
-36.1
0
-35.9
0
-78
-78.6
-94.4
-100
0
-78.2
-38.5

$4,039
$8,180
$27,576
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$69,992

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$168,591
$145,437
$126,502
$113,877
$110,301
$105,064
$95,056
$57,825
$35,933
$2,982
$0
$0
$108,957
$2,769,756

6.10%
5.20%
4.60%
4.10%
4%
3.80%
3.40%
2.10%
1.30%
0.10%
0%
0%
3.90%
100%

-22.7
-63.7
151.5
0
-14.7
-5.1
-57.8
40.5
-50.4
-93.2
-100
-100
-34.4
-14.3

Total
$134,846
$17,859
$9,353
$7,471
$1,337
$1,193
$463
$153
$59
$0
$0
$0
$0
$0
$172,734

% Share
of Voice
78.10%
10.30%
5.40%
4.30%
0.80%
0.70%
0.30%
0.10%
0%
0%
0%
0%
0%
0%
100%

% Change
21.3
-76.5
320.9
-66.8
-65
-90.8
-69
-95.4
0
-100
-100
-100
0
0
-27.4

Alaska Spending
Full Year 2007
Market
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
Alaska
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
--

Advertiser
Premera
ODS Alaska
Aetna
UHG
Humana
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Delta Dental
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Arizona Spending
Full Year 2007
Market
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Advertiser
UHG
Health Net
Humana
BC/BS of Arizona
Western Dental
Health Choice
LifeWise Health Plan
Phoenix Health Plan
Aetna
CIGNA
Sun Health MediSun
Delta Dental
Arizona Foundation For Medical Care
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (14, 14)
TOTAL - ALL ADVERTISERS

California Spending
Full Year 2007
Market
California
California
California
California
California
California
California
California
California
California

Rank
1
2
3
4
5
6
7
8
9
10

Advertiser
Kaiser Permanente
UHG
Blue Shield California
Health Net
Western Dental
WellPoint
Scan Health Plans
Inland Empire Health
Aetna
LA Care

California
California
California
California
California
California
TOTAL

11
12
13
14
15

Blue Cross California
Blue Cross Blue Shield Associations
CareMore Medicare Advantage
Humana
CIGNA
OTHER ADVERTISERS (27, 25)
TOTAL - ALL ADVERTISERS

Hawaii Spending
Full Year 2007
Market
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
Hawaii
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Advertiser
HMSA/BCBS of Hawaii
Kaiser Permanente
Delta Dental
HEMIC/Hawaii Employers Mutual Insurance
UHA
Aloha Care
HMAA
UHG
Summerlin Health & Life Insurance
Humana
Kapiolani Health Hawaii
Health Plan Hawaii
Aetna
Blue Cross Blue Shield Associations
CIGNA
OTHER ADVERTISERS (2, 4)
TOTAL - ALL ADVERTISERS

Idaho Spending
Full Year 2007
Market
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
Idaho
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Nevada Spending
Full Year 2007

Advertiser
Regence
Blue Cross Idaho
Pacific Source Health Plans
Primary Health
UHG
Delta Dental
True Blue
Humana
Olympic Health Management Systems
Aetna
CHIP
Blue Cross Blue Shield Associations
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Market
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
Nevada
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Advertiser
Senior Dimensions
UHG
Sierra Health Services
St. Mary's Health Plans
WellPoint
Aetna
Health Plan of Nevada
Hometown Health Plan
Delta Dental
Humana
BC/BS of Nevada
Anthem
Blue Cross Blue Shield Associations
Kaiser Permanente
CIGNA
OTHER ADVERTISERS (2, 3)
TOTAL - ALL ADVERTISERS

Oregon Spending
Full Year 2007
Market
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
Oregon
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Advertiser
Kaiser Permanente
Regence
Health Net
UHG
Pacific Source Health Plans
ODS Healthplan
LifeWise Health Plan
Trillium Community Health Medicare Plan
Aetna
Delta Dental
Advantage Dental Plan
Mid Rogue Care Source
Clear Choice Health Plans
Humana
Blue Cross Blue Shield Associations
CIGNA
OTHER ADVERTISERS (2, 5)
TOTAL - ALL ADVERTISERS

Salt Lake City Spending
Full Year 2007
Market
Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah

Rank
1
2
3
4
5
6
7
8

Advertiser
SelectHealth
Regence
Humana
Aetna
UHG
Sierra Health & Life Company
First Health Network
CHIP

Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah
TOTAL

9
10
11
12
13
14
15
--

Dental Select
Coventry Health Care
Altius Health Plans
Delta Dental
Blue Cross Blue Shield Associations
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 4)
TOTAL - ALL ADVERTISERS

Washington Spending
Full Year 2007
Market
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Advertiser
Group Health Cooperative
Regence
UHG
Community Health Plan
Premera
Delta Dental
KPS Health Plans
Aetna
Asuris Northwest Health
Essence Healthcare
Empire Health Services
VSP Vision
Spokane Community Care
Humana
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (7, 6)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$30,920
Q1 - Q4, 07
$18,351
Q1 - Q4, 07
$2,488
Q1 - Q4, 07
$864
Q1 - Q4, 07
$340
Q1 - Q4, 07
$282
Q1 - Q4, 07
$111
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$53,356

% of Adv
88.4
100
100
100
100
100
100
0
0
0
0
0
0
93

Spot Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0
0
0
0
0
0
0
0
0
--

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Timeframe Newspaper
Q1 - Q4, 07
$412,923
Q1 - Q4, 07
$355,100
Q1 - Q4, 07
$671,668
Q1 - Q4, 07
$228,837
Q1 - Q4, 07
$0
Q1 - Q4, 07
$36,597
Q1 - Q4, 07
$86,364
Q1 - Q4, 07
$0
Q1 - Q4, 07
$73,708
Q1 - Q4, 07
$148,023
Q1 - Q4, 07
$66,353
Q1 - Q4, 07
$76,442
Q1 - Q4, 07
$31,669
Q1 - Q4, 07
$3,125
Q1 - Q4, 07
$0
Q1 - Q4, 07
$25,451
Q1 - Q4, 07 $2,216,260

% of Adv
86.1
29
55
29
0
9.6
35.1
0
38.2
79.8
67.7
85.9
71.7
100
0
39.5
30

Spot Television
$1,187,283
$687,583
$186,870
$85,209
$726,394
$0
$34,710
$109,975
$76,100
$14,750
$0
$0
$0
$0
$0
$7,180
$3,116,054

% of Adv
187.6
56.2
15.3
10.8
97.7
0
14.1
48.5
39.4
7.9
0
0
0
0
0
11.2
42.2

Cable Television
$36,588
$0
$35,576
$0
$9,508
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$81,672

Timeframe Newspaper
Q1 - Q4, 07 $1,397,171
Q1 - Q4, 07 $1,125,150
Q1 - Q4, 07
$79,471
Q1 - Q4, 07
$450,276
Q1 - Q4, 07
$36,658
Q1 - Q4, 07
$193,781
Q1 - Q4, 07
$180,704
Q1 - Q4, 07
$4,926
Q1 - Q4, 07
$928,076
Q1 - Q4, 07
$46,469

% of Adv
6.5
92.8
2.2
12.4
1.1
7.1
9.5
0.3
59.8
4.2

Spot Television
$9,793,737
$2,420,294
$2,631,075
$1,991,118
$2,947,169
$2,468,027
$1,675,945
$0
$221,386
$556,269

% of Adv
45.9
173.4
71.8
54.7
92.2
90.2
88.2
0
14.3
50.4

Cable Television
$1,077,569
$160,431
$818,560
$229,153
$39,266
$71,221
$43,516
$664,260
$17,380
$121,320

Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07

$429,902
$16,925
$16,428
$49,204
$62,356
$878,818
$5,896,315

46.2
2.7
2.7
58.7
74.6
33.9
11.8

$289,316
$583,850
$468,265
$200
$0
$673,962
$26,720,613

31.1
94.4
76.1
0.2
0
26
53.5

$55,570
$526
$64,681
$0
$0
$34,247
$3,397,700

Timeframe Newspaper
Q1 - Q4, 07
$45,884
Q1 - Q4, 07
$157,821
Q1 - Q4, 07
$71,426
Q1 - Q4, 07
$0
Q1 - Q4, 07
$66,635
Q1 - Q4, 07
$3,452
Q1 - Q4, 07
$79,410
Q1 - Q4, 07
$21,981
Q1 - Q4, 07
$49,709
Q1 - Q4, 07
$58,539
Q1 - Q4, 07
$6,685
Q1 - Q4, 07
$0
Q1 - Q4, 07
$5,243
Q1 - Q4, 07
$595
Q1 - Q4, 07
$0
Q1 - Q4, 07
$833
Q1 - Q4, 07
$568,213

% of Adv
3.3
17.2
14.3
0
24
1.3
30.1
30.9
57.9
83.7
18.8
0
100
100
0
35.7
13.1

Spot Television
$1,090,659
$423,765
$409,923
$274,456
$210,436
$216,369
$113,802
$119,749
$18,450
$0
$12,250
$15,250
$0
$0
$0
$1,500
$2,906,609

% of Adv
77.8
46.3
82.3
80.9
76
79.2
43.1
269.1
21.5
0
34.4
100
0
0
0
64.3
67.2

Cable Television
$139,018
$188,920
$0
$31,655
$0
$50,117
$22,210
$0
$0
$0
$16,713
$0
$0
$0
$0
$0
$448,633

Timeframe Newspaper
Q1 - Q4, 07
$112,518
Q1 - Q4, 07
$139,118
Q1 - Q4, 07
$27,908
Q1 - Q4, 07
$16,498
Q1 - Q4, 07
$33,775
Q1 - Q4, 07
$10,629
Q1 - Q4, 07
$38,894
Q1 - Q4, 07
$28,219
Q1 - Q4, 07
$6,638
Q1 - Q4, 07
$5,116
Q1 - Q4, 07
$0
Q1 - Q4, 07
$580
Q1 - Q4, 07
$227
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$420,120

% of Adv
32.4
76.8
17.6
22.5
104.9
19
100
77.9
100
100
0
100
100
0
0
0
43.1

Spot Television
$136,845
$29,755
$98,250
$0
$34,325
$0
$0
$8,000
$0
$0
$0
$0
$0
$0
$0
$0
$307,175

% of Adv
39.4
16.4
62
0
95.1
0
0
22.1
0
0
0
0
0
0
0
0
31.5

Cable Television
$83,649
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$83,649

Timeframe Newspaper
Q1 - Q4, 07
$333,460
Q1 - Q4, 07
$87,365
Q1 - Q4, 07
$251,217
Q1 - Q4, 07
$317,917
Q1 - Q4, 07
$0
Q1 - Q4, 07
$11,429
Q1 - Q4, 07
$3,363
Q1 - Q4, 07
$10,594
Q1 - Q4, 07
$33,111
Q1 - Q4, 07
$25,919
Q1 - Q4, 07
$18,156
Q1 - Q4, 07
$17,236
Q1 - Q4, 07
$1,293
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$1,346
Q1 - Q4, 07 $1,112,406

% of Adv
61
109.7
71.1
100
0
4
4.9
23.5
100
78.3
93.2
100
100
0
0
100
45.7

Spot Television
$107,905
$322,869
$95,671
$0
$288,768
$140,786
$57,275
$34,480
$0
$7,185
$0
$0
$0
$0
$0
$0
$1,054,939

% of Adv
19.7
173.4
27.1
0
100
49.7
84.2
76.5
0
21.7
0
0
0
0
0
0
43.4

Cable Television
$0
$0
$6,671
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,671

Timeframe Newspaper
Q1 - Q4, 07
$140,162
Q1 - Q4, 07
$226,006
Q1 - Q4, 07
$45,616
Q1 - Q4, 07
$114,383
Q1 - Q4, 07
$65,141
Q1 - Q4, 07
$11,930
Q1 - Q4, 07
$49,860
Q1 - Q4, 07
$23,318
Q1 - Q4, 07
$19,512
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$2,718
Q1 - Q4, 07
$2,209
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$700,855

% of Adv
7
18.4
9.2
79.6
17
3.4
23.9
41.7
100
0
0
0
0
35.6
100
0
0
13.3

Spot Television
$1,060,829
$432,571
$388,681
$270,435
$42,490
$328,453
$8,987
$24,211
$0
$0
$11,275
$11,420
$7,860
$3,740
$0
$0
$750
$2,591,702

% of Adv
53.2
35.3
78.5
189.5
11.1
92.8
4.3
43.3
0
0
96.1
100
100
49
0
0
8
49.2

Cable Television
$61,320
$191,666
$29,692
$0
$3,200
$0
$0
$1,000
$0
$17,068
$0
$0
$0
$1,170
$0
$0
$0
$305,116

Timeframe Newspaper
Q1 - Q4, 07
$33,511
Q1 - Q4, 07
$104,718
Q1 - Q4, 07
$188,898
Q1 - Q4, 07
$43,351
Q1 - Q4, 07
$39,078
Q1 - Q4, 07
$48,552
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0

% of Adv
3.2
14.2
35.1
33.9
128.2
93
0
0

Spot Television
$494,617
$422,375
$204,476
$0
$9,955
$0
$0
$21,560

% of Adv
46.9
57.2
38
0
34.5
0
0
100

Cable Television
$118,553
$29,235
$420
$0
$0
$0
$0
$0

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07

$4,090
$0
$6,276
$0
$1,159
$453
$0
$0
$0
$470,086

Timeframe Newspaper
Q1 - Q4, 07
$466,791
Q1 - Q4, 07
$460,452
Q1 - Q4, 07
$485,532
Q1 - Q4, 07
$75,323
Q1 - Q4, 07
$153,259
Q1 - Q4, 07
$76,139
Q1 - Q4, 07
$95,903
Q1 - Q4, 07
$166,977
Q1 - Q4, 07
$83,305
Q1 - Q4, 07
$93,203
Q1 - Q4, 07
$78,141
Q1 - Q4, 07
$55,541
Q1 - Q4, 07
$15,605
Q1 - Q4, 07
$12,823
Q1 - Q4, 07
$3,292
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$20,214
Q1 - Q4, 07 $2,342,500

19.6
0
100
0
100
100
0
0
0
17.6

$0
$11,300
$0
$0
$0
$0
$0
$0
$0
$1,164,283

0
100
0
0
0
0
0
0
0
43.5

$0
$0
$0
$0
$0
$0
$0
$0
$0
$148,208

% of Adv
30.3
55.2
184.9
11.9
37.8
21.4
36.2
100
55.7
100
100
100
62.1
80.8
76.7
0
0
67.6
44

Spot Television
$241,891
$136,406
$155,909
$62,605
$4,226
$65,170
$0
$0
$63,340
$0
$0
$0
$9,535
$3,044
$0
$0
$0
$1,695
$743,821

% of Adv
15.7
16.4
103.5
9.9
1
18.4
0
0
42.4
0
0
0
37.9
19.2
0
0
0
5.7
14

Cable Television
$6,610
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,610

% of Adv
0
0
0
0
0
0
0
0
0
0
0
0
0
0

Radio
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0
0
0
0
0
0
0
0
0
--

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv Magazine
0
$4,044
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
-$4,044

% of Adv
11.6
0
0
0
0
0
0
0
0
0
0
0
0
7

% of Adv
3.5
0
2.9
0
1.3
0
0
0
0
0
0
0
0
0
0
0
1.1

Radio
$19,000
$0
$194,325
$208,611
$7,284
$222,630
$0
$116,965
$43,225
$0
$8,550
$0
$0
$0
$0
$27,050
$847,640

% of Adv
1.8
0
15.9
26.4
1
58.7
0
51.5
22.4
0
8.7
0
0
0
0
42
11.5

Out-of-Home
$218,291
$139,595
$104,810
$215,975
$0
$120,200
$121,619
$0
$0
$0
$23,123
$0
$0
$0
$0
$2,716
$946,329

% of Adv Magazine
20.9
$503
11.4
$40,256
8.6
$28,083
27.3
$36,802
0
$0
31.7
$0
49.4
$3,552
0
$0
0
$172
0
$22,779
23.6
$0
0
$12,527
0
$12,510
0
$0
0
$340
4.2
$1,986
12.8
$159,510

% of Adv
0.1
3.3
2.3
4.7
0
0
1.4
0
0.1
12.3
0
14.1
28.3
0
100
3.1
2.2

% of Adv
33.1
18.4
0.7
17.4
0.7
0.1
0
35.2
11.2
14.3

Out-of-Home
$1,944,295
$20,689
$16,860
$281,506
$18,186
$0
$0
$428,038
$190,200
$221,100

% of Adv Magazine
9.1
$68,499
1
$57,079
0.5
$91,002
7.7
$55,982
0.6
$132,080
0
$0
0
$0
25.2
$2,995
12.3
$19,563
20
$0

% of Adv
0.3
5.0
2.5
1.5
4.1
0
0
0.2
1.3
0

% of Adv
Radio
5
$7,076,890
9.4
$393,801
22.3
$26,980
6.3
$633,213
1.2
$23,906
2.6
$3,352
2.3
$0
39.1
$597,140
1.1
$174,367
11
$158,322

6
0.1
10.5
0
0
1.3
6.8

$50,243
$16,857
$0
$0
$0
$475,632
$9,630,703

5.4
2.7
0
0
0
18.4
19.3

$0
$0
$66,224
$0
$0
$419,255
$3,606,353

0
0
10.8
0
0
16.2
7.2

$105,137
$0
$0
$34,361
$21,275
$109,467
$697,440

11.3
0
0
41
25.4
4.2
1.4

% of Adv
9.9
20.6
0
9.3
0
18.4
8.4
0.0
0
0
46.9
0
0
0
0
0
10.4

Radio
$118,056
$145,162
$4,020
$27,555
$0
$3,100
$11,465
$0
$17,700
$11,360
$0
$0
$0
$0
$0
$0
$338,418

% of Adv
8.4
15.9
0.8
8.1
0
1.1
4.3
0.0
20.6
16.3
0
0
0
0
0
0
7.8

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv Magazine
0
$7,725
0
$0
0
$12,880
0
$5,595
0
$0
0
$0
0
$37,100
0.0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
-$63,300

% of Adv
0.6
0
2.6
1.6
0
0
14.1
0.0
0
0
0
0
0
0
0
0
1.5

% of Adv
24.1
0
0
0
0.0
0
0
0
0
0
0
0
0
0
0
0
8.6

Radio
$14,380
$7,770
$32,430
$35,935
$0
$0
$0
$0
$0
$0
$1,810
$0
$0
$0
$0
$0
$92,325

% of Adv
4.1
4.3
20.4
48.9
0.0
0
0
0
0
0
100
0
0
0
0
0
9.5

Out-of-Home
$0
$4,560
$0
$21,018
$0
$45,354
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$70,932

% of Adv Magazine
0
$0
2.5
$0
0
$0
28.6
$0
0.0
$0
81
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
7.3
$0

% of Adv
0
0
0
0
0.0
0
0
0
0
0
0
0
0
0
0
0
--

% of Adv
0
0.0
1.9
0
0
0
0
0
0
0
0
0
0
0
0
0
0.3

Radio
$84,095
$12,570
$0
$0
$0
$43,733
$7,400
$0
$0
$0
$1,329
$0
$0
$0
$0
$0
$149,127

% of Adv
15.4
16.9
0
0
0
15.4
10.9
0
0
0
6.8
0
0
0
0
0
6.1

Out-of-Home
$21,587
$0
$0
$0
$0
$87,325
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$108,912

% of Adv Magazine
3.9
$0
0.0
$0
0
$0
0
$0
0
$0
30.8
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
4.5
$0

% of Adv
0
0.0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

% of Adv
3.1
15.6
6
0.0
0.8
0
0
1.8
0
100
0
0
0
15.3
0
0
0
5.8

Radio
$309,963
$48,469
$30,850
$50,618
$3,428
$13,390
$30,600
$7,425
$0
$0
$460
$0
$0
$0
$0
$0
$4,500
$499,703

% of Adv
15.5
4
6.2
20.1
0.9
3.8
14.7
13.3
0
0
3.9
0
0
0
0
0
47.7
9.5

Out-of-Home
$415,774
$297,591
$0
$0
$232,062
$0
$109,299
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,182
$1,058,908

% of Adv Magazine
20.9
$5,485
24.3
$29,168
0
$0
0.0
$27,240
60.7
$35,895
0
$0
52.4
$9,970
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
44.3
$0
20.1
$107,758

% of Adv
0.3
2.4
0
10.8
9.4
0
4.8
0
0
0
0
0
0
0
0
0
0
2

% of Adv
11.2
4
0.1
0
0.0
0
0
0

Radio
$176,508
$115,200
$65,570
$70,550
$0
$0
$20,100
$0

% of Adv
16.7
15.6
12.2
55.2
0.0
0
50.1
0

Out-of-Home
$200,935
$47,036
$50,928
$14,000
$0
$0
$20,034
$0

% of Adv Magazine
19.1
$30,320
6.4
$19,560
9.5
$28,500
10.9
$0
0.0
$10,760
0
$3,680
49.9
$0
0
$0

% of Adv
2.9
2.6
5.3
0
37.3
7
0
0

0
0
0
0
0
0
0
0
0
5.5

$0
$0
$0
$0
$0
$0
$0
$0
$0
$447,928

% of Adv
Radio
0.4
$501,089
0
$59,910
0.0
$7,880
0
$395,160
0
$0
0
$106,382
0
$61,825
0
$0
0
$2,912
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0.1
$1,135,158

0
0
0
0
0
0
0
0
0
16.7

$0
$0
$0
$0
$0
$0
$0
$0
$0
$332,933

% of Adv
32.5
7.2
3.4
62.6
0
30
23.3
0
1.9
0
0
0
0
0
0
0
0
0
21.3

Out-of-Home
$297,180
$151,544
$0
$98,606
$229,635
$83,595
$96,559
$0
$0
$0
$0
$0
$0
$0
$1,000
$0
$0
$7,984
$966,103

0
0
0
0
0
0
0
0
0
12.4

$16,830
$0
$0
$4,890
$0
$0
$0
$0
$0
$114,540

% of Adv Magazine
19.3
$26,042
18.2
$25,252
0.0
$31,001
15.6
$0
56.6
$18,628
23.5
$23,794
36.4
$10,651
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
0
$0
23.3
$0
0
$0
0
$0
26.7
$0
18.1
$135,368

80.4
0
0
100
0
0
0
0
0
4.3

% of Adv
1.7
3
8.1
0
4.6
6.7
4
0
0
0
0
0
0
0
0
0
0
0
2.5

Total
$34,964
$18,351
$2,488
$864
$340
$282
$111
$0
$0
$0
$0
$0
$0
$57,400

% Share
of Voice
60.90%
32%
4.30%
1.50%
0.60%
0.50%
0.20%
0%
0%
0%
0%
0%
0%
100%

% Change
0
0
-63.9
-53.3
0
-95.4
0
-100
-100
-100
-100
0
0
145

Total
$1,874,588
$1,222,534
$1,221,332
$790,416
$743,186
$379,427
$246,245
$226,940
$193,205
$185,552
$98,026
$88,969
$44,179
$3,125
$340
$64,383
$7,382,447

% Share
of Voice
25.40%
16.60%
16.50%
10.70%
10.10%
5.10%
3.30%
3.10%
2.60%
2.50%
1.30%
1.20%
0.60%
0%
0%
0.90%
100%

% Change
25.6
-49.7
95.5
9
-11.8
115.9
-24.5
77.6
-2.6
138.9
0
-12.2
0
-95.3
16
-70.8
-6.7

Total
$21,358,161
$4,177,444
$3,663,948
$3,641,248
$3,197,265
$2,736,381
$1,900,165
$1,697,359
$1,550,972
$1,103,480

% Share
of Voice
42.80%
8.30%
7.30%
7.30%
6.40%
5.50%
3.80%
3.40%
3.10%
2.20%

% Change
-4.3
26.2
-9.5
-37.5
17.6
10.2
-36.4
-3.4
24.2
7,269.80

UHG
$7,888,321
BCBS
$10,762,806
Aetna
$2,354,687
Kaiser
Health Net
Humana
WellCare
Cigna
Kaiser, 0

BCBS, $10,762,806

$930,168
$618,158
$615,598
$83,765
$83,631
$2,591,381
$49,949,124

1.90%
1.20%
1.20%
0.20%
0.20%
5.20%
100%

-19.7
44.9
0
-69.6
-75.9
-23.5
-8.8

Total
$1,401,342
$915,668
$498,249
$339,261
$277,071
$273,038
$263,987
$141,730
$85,859
$69,899
$35,648
$15,250
$5,243
$595
$0
$2,333
$4,325,173

% Share
of Voice
32.40%
21.20%
11.50%
7.80%
6.40%
6.30%
6.10%
3.30%
2%
1.60%
0.80%
0.40%
0.10%
0%
0%
0.10%
100%

% Change
25.2
-1.7
30.2
-15.6
-4.3
45.1
19.4
504.3
38.8
377.2
-13.3
0
-64
-95.5
-100
-98.2
9.3

Total
$347,392
$181,203
$158,588
$73,451
$68,100
$55,983
$38,894
$36,219
$6,638
$5,116
$1,810
$580
$227
$0
$0
$0
$974,201

% Share
of Voice
35.70%
18.60%
16.30%
7.50%
7.00%
5.70%
4%
3.70%
0.70%
0.50%
0.20%
0.10%
0%
0%
0%
0%
100%

% Change
-15.9
50.6
0
31.2
39.6
-15.7
0
-86.4
0
-63.9
53.1
-95.4
0
-100
0
-100
-17

Total
$547,047
$422,804
$353,559
$317,917
$288,768
$283,273
$68,038
$45,074
$33,111
$33,104
$19,485
$17,236
$1,293
$0
$0
$1,346
$2,432,055

% Share
of Voice
22.50%
17.40%
14.50%
13.10%
11.90%
11.60%
2.80%
1.90%
1.40%
1.40%
0.80%
0.70%
0.10%
0%
0%
0.10%
100%

% Change
-16.2
78.3
-44
2.2
1,009.30
801.3
-77.8
783.8
15.7
-27
114.9
-46.1
-95.3
-100
-100
-96.4
-6.3

Total
$1,993,533
$1,225,471
$494,839
$462,676
$382,216
$353,773
$208,716
$55,954
$19,512
$17,068
$11,735
$11,420
$7,860
$7,628
$2,209
$0
$9,432
$5,264,042

% Share
of Voice
37.90%
23.30%
9.40%
8.80%
7.30%
6.70%
4%
1.10%
0.40%
0.30%
0.20%
0.20%
0.10%
0.10%
0%
0%
0.20%
100%

% Change
0.1
2.5
-10.3
-82.3
-33.4
1,124.20
-47.2
0
-68.1
-39.4
0
0
0
3.5
-95.5
-100
-85.8
-6.6

Total
$1,054,444
$738,124
$538,792
$127,901
$59,793
$52,232
$40,134
$21,560

% Share
of Voice
39.40%
27.60%
20.10%
4.80%
2.30%
2%
1.50%
0.80%

% Change
94.8
-19.7
22.3
-0.2
-197.5
-57.1
609.1
0

$20,920
$11,300
$6,276
$4,890
$1,159
$453
$0
$0
$0
$2,677,978

0.80%
0.40%
0.20%
0.20%
0%
0%
0%
0%
0%
100%

0
0
0
-18
-95.5
0
-100
0
-100
3.7

Total
$1,539,603
$833,564
$680,322
$631,694
$405,748
$355,080
$264,938
$166,977
$149,557
$93,203
$78,141
$55,541
$25,140
$15,867
$4,292
$0
$0
$29,893
$5,329,560

% Share
of Voice
28.90%
15.60%
12.80%
11.90%
7.60%
6.70%
5%
3.10%
2.80%
1.70%
1.50%
1%
0.50%
0.30%
0.10%
0%
0%
0.60%
100%

% Change
-55.3
-44.6
-54.5
3.3
-39
-17.6
37.3
40.1
-36.1
0
-35.9
0
-78
-78.6
-94.4
-100
0
-78.2
-38.5

Kaiser, 0

CBS, $10,762,806

Health Net, 0 Humana, 0 WellCare, 0
Cigna, 0
Aetna, $2,354,687

UHG , $7,888,321

Colorado Spending
Full Year 2007
Market
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
Colorado
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Advertiser
Kaiser Permanente
UHG
Rocky Mountain Health Plans
Humana
Aetna
WellPoint
Child Health Plan Plus
Anthem
Delta Dental
BC/BS of Colorado
CIGNA
First Health Network
San Luis Valley HMO
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (2, 5)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$378,703
Q1 - Q4, 07
$224,461
Q1 - Q4, 07
$345,190
Q1 - Q4, 07
$341,201
Q1 - Q4, 07
$98,155
Q1 - Q4, 07
$164,757
Q1 - Q4, 07
$0
Q1 - Q4, 07
$62,936
Q1 - Q4, 07
$29,971
Q1 - Q4, 07
$4,403
Q1 - Q4, 07
$27,910
Q1 - Q4, 07
$0
Q1 - Q4, 07
$4,271
Q1 - Q4, 07
$2,564
Q1 - Q4, 07
$3,273
Q1 - Q4, 07 $1,687,795

Advertiser
BC/BS of Illinois
Humana
Aetna
UHG
WellPoint
Health Alliance Medical Plans
WellCare
HealthSpring
Harmony Health Plan
UNICARE
TakeCare Health Plan
OSF Healthplans
Delta Dental
University of IL HMO
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (11, 12)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$57,437
Q1 - Q4, 07
$376,989
Q1 - Q4, 07
$131,000
Q1 - Q4, 07
$287,876
Q1 - Q4, 07
$2,470
Q1 - Q4, 07
$97,919
Q1 - Q4, 07
$292,191
Q1 - Q4, 07
$10,556
Q1 - Q4, 07
$0
Q1 - Q4, 07
$5,358
Q1 - Q4, 07
$0
Q1 - Q4, 07
$55,730
Q1 - Q4, 07
$3,995
Q1 - Q4, 07
$0
Q1 - Q4, 07
$6,195
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$19,182
Q1 - Q4, 07 $1,346,898

Advertiser
Wellmark
Humana
UHG
Coventry Health Care
Medical Associates Health Plan
Health Alliance Medical Plans

Timeframe Newspaper
Q1 - Q4, 07
$196,012
Q1 - Q4, 07
$245,233
Q1 - Q4, 07
$146,404
Q1 - Q4, 07
$26,078
Q1 - Q4, 07
$43,253
Q1 - Q4, 07
$12,975

Illinois Spending
Full Year 2007
Market
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
Illinois
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Iowa Spending
Full Year 2007
Market
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa

Rank
1
2
3
4
5
6

Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
TOTAL

7
8
9
10
11
12
13
14
--

Aetna
Allied Group Insurance
Advantra
Delta Dental
OSF Healthplans
WellCare
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (1, 4)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07

$15,924
$0
$10,493
$4,778
$3,321
$2,688
$1,804
$0
$0
$704
$709,667

Advertiser
BC/BS of Kansas
Preferred Health Systems
Humana
Preferred Plus of Kansas
Delta Dental
Coventry Health Care
WellPoint
UNICARE
Aetna
UHG
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$223,252
Q1 - Q4, 07
$81,375
Q1 - Q4, 07
$72,530
Q1 - Q4, 07
$51,028
Q1 - Q4, 07
$41,450
Q1 - Q4, 07
$24,341
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$7,787
Q1 - Q4, 07
$2,703
Q1 - Q4, 07
$882
Q1 - Q4, 07
$344
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$505,692

Kansas Spending
Full Year 2007
Market
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
Kansas
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Minnesota Spending
Full Year 2007
Market
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota
Minnesota

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Advertiser
Blue Cross/Blue Shield of Minnesota
Medica
HealthPartners
UCare
Humana
Metropolitan Health Plan
UHG
Aetna
Group Health Eau Claire
Delta Dental
First Plan HMO
UNICARE
Preferred One
Wellmark
Blue Cross Blue Shield Associations
CIGNA

Timeframe Newspaper
Q1 - Q4, 07
$185,922
Q1 - Q4, 07
$352,040
Q1 - Q4, 07
$176,801
Q1 - Q4, 07
$192,019
Q1 - Q4, 07
$109,161
Q1 - Q4, 07
$0
Q1 - Q4, 07
$8,829
Q1 - Q4, 07
$25,432
Q1 - Q4, 07
$223
Q1 - Q4, 07
$1,718
Q1 - Q4, 07
$11,411
Q1 - Q4, 07
$4,145
Q1 - Q4, 07
$2,460
Q1 - Q4, 07
$0
Q1 - Q4, 07
$2,880
Q1 - Q4, 07
$0

Minnesota
Minnesota
TOTAL

17

Kaiser Permanente
OTHER ADVERTISERS (1, 4)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$0
$1,124
$1,074,165

Missouri Spending
Full Year 2007
Market
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
Missouri
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

%
BC/BS of Kansas City
UHG
Humana
WellPoint
Coventry Health Care
Anthem
Mercy Health Plans
Aetna
Group Health Plan (GHP)
Essence Healthcare
HealthCare USA
Delta Dental
Community Health Plan
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (16, 17)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07 $1,232,601
Q1 - Q4, 07
$276,115
Q1 - Q4, 07
$429,149
Q1 - Q4, 07
$0
Q1 - Q4, 07
$106,813
Q1 - Q4, 07
$152,565
Q1 - Q4, 07
$154,174
Q1 - Q4, 07
$193,464
Q1 - Q4, 07
$133,945
Q1 - Q4, 07
$0
Q1 - Q4, 07
$7,000
Q1 - Q4, 07
$75,025
Q1 - Q4, 07
$52,348
Q1 - Q4, 07
$4,675
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$122,624
Q1 - Q4, 07 $2,940,498

Advertiser
New West Health Services
Humana
BC/BS of Montana
Delta Dental
Aetna
UHG
Clear Choice Health Plans
Blue Cross Blue Shield Associations
Health Net
CHIP
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$10,000
Q1 - Q4, 07
$44,381
Q1 - Q4, 07
$7,858
Q1 - Q4, 07
$0
Q1 - Q4, 07
$4,562
Q1 - Q4, 07
$1,583
Q1 - Q4, 07
$0
Q1 - Q4, 07
$517
Q1 - Q4, 07
$201
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$69,102

Montana Spending
Full Year 2007
Market
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
Montana
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Nebraska Spending
Full Year 2007
Market
Nebraska
Nebraska
Nebraska

Rank
1
2
3

Advertiser
BC/BS of Nebraska
Humana
UHG

Timeframe Newspaper
Q1 - Q4, 07
$56,376
Q1 - Q4, 07
$149,902
Q1 - Q4, 07
$35,496

Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
Nebraska
TOTAL

4
5
6
7
8
9
10
11
12
13
14
--

Coventry Health Care
Aetna
Nebraska Medicaid Program
Wellmark
BC/BS Federal Employee Program
Allied Group Insurance
Blue Cross Blue Shield Associations
Health Net
Mutual of Omaha Health Plans of Ohio
CIGNA
HealthMarkets
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07

$0
$8,705
$0
$0
$4,509
$0
$986
$385
$0
$0
$0
$0
$0
$256,359

Albuquerque/Santa Fe Spending
Full Year 2007
Market
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
New Mexico
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
CIGNA
Lovelace Health Plan
BC/BS of New Mexico
Presbyterian Healthcare Service
UHG
Humana
Molina Healthcare
New Mexico Health Insurance Alliance
Aetna
Blue Cross Blue Shield Associations
Health Net
Delta Dental
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$0
Q1 - Q4, 07
$272,424
Q1 - Q4, 07
$41,685
Q1 - Q4, 07
$64,598
Q1 - Q4, 07
$2,862
Q1 - Q4, 07
$100,912
Q1 - Q4, 07
$0
Q1 - Q4, 07
$891
Q1 - Q4, 07
$8,245
Q1 - Q4, 07
$933
Q1 - Q4, 07
$365
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$492,915

North Dakota Spending
Full Year 2007
Market
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota
North Dakota

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Advertiser
BC/BS of North Dakota
Blue Cross/Blue Shield of Minnesota
UCare
Medica
Humana
Aetna
Blue Cross Blue Shield Associations
UHG
UNICARE
WellCare
Health Net
CIGNA
HealthMarkets
Empire BC/BS

Timeframe Newspaper
Q1 - Q4, 07
$52,071
Q1 - Q4, 07
$6,284
Q1 - Q4, 07
$22,388
Q1 - Q4, 07
$16,769
Q1 - Q4, 07
$4,680
Q1 - Q4, 07
$4,645
Q1 - Q4, 07
$528
Q1 - Q4, 07
$1,612
Q1 - Q4, 07
$0
Q1 - Q4, 07
$441
Q1 - Q4, 07
$205
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0

North Dakota
North Dakota
TOTAL

--

Kaiser Permanente
OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$0
$0
$109,623

Oklahoma Spending
Full Year 2007
Market
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
Oklahoma
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Advertiser
BC/BS of Oklahoma
UHG
Community Care HMO
Humana
Aetna
Delta Dental
Generations Healthcare
Coventry Health Care
Bluelincs HMO
GlobalHealth
First Health Network
WellCare
United American
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (5, 4)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$450,914
Q1 - Q4, 07
$214,795
Q1 - Q4, 07
$468,396
Q1 - Q4, 07
$242,965
Q1 - Q4, 07
$134,088
Q1 - Q4, 07
$971
Q1 - Q4, 07
$89,567
Q1 - Q4, 07
$92,013
Q1 - Q4, 07
$0
Q1 - Q4, 07
$23,825
Q1 - Q4, 07
$0
Q1 - Q4, 07
$919
Q1 - Q4, 07
$5,974
Q1 - Q4, 07
$1,842
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$1,314
Q1 - Q4, 07 $1,727,583

South Dakota Spending
Full Year 2007
Market
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser
Wellmark
Medica
Humana
Dakotacare
Aetna
UHG
WellCare
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Delta Dental
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$20,568
Q1 - Q4, 07
$10,149
Q1 - Q4, 07
$9,682
Q1 - Q4, 07
$8,911
Q1 - Q4, 07
$4,256
Q1 - Q4, 07
$1,476
Q1 - Q4, 07
$612
Q1 - Q4, 07
$481
Q1 - Q4, 07
$188
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$56,323

Advertiser
UHG
BC/BS of Texas
Humana

Timeframe Newspaper
Q1 - Q4, 07 $1,140,624
Q1 - Q4, 07
$348,042
Q1 - Q4, 07
$901,553

Texas Spending
Full Year 2007
Market
Texas
Texas
Texas

Rank
1
2
3

Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
Texas
TOTAL

4
5
6
7
8
9
10
11
12
13
14
15
16
--

Aetna
Evercare
Delta Dental
HealthSpring
Parkland Community Health Plan
Universal HealthCare
American Dental Plan
Superior Health Plan
UNICARE
CHIP
WellCare
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (26, 29)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

$389,427
$0
$23,378
$2,067
$37,061
$86,974
$0
$0
$87,051
$10,555
$239,606
$11,508
$8,402
$0
$546,543
$3,832,791

Wisconsin Spending
Full Year 2007
Market
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
Wisconsin
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Advertiser
Humana
Security Health Plan Wisconsin
Dean Health Insurance
Anthem
WPS Health Insurance
GHC/Group Health Cooperative
UHG
Delta Dental
UCare
Unity Health Plans
Physicians Plus-HMO
Prevea
Mercycare Health Plan
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (10, 9)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper
Q1 - Q4, 07
$539,113
Q1 - Q4, 07
$133,928
Q1 - Q4, 07
$50,783
Q1 - Q4, 07
$87,816
Q1 - Q4, 07
$171,316
Q1 - Q4, 07
$4,945
Q1 - Q4, 07
$97,777
Q1 - Q4, 07
$53,176
Q1 - Q4, 07
$23,175
Q1 - Q4, 07
$5,669
Q1 - Q4, 07
$37,703
Q1 - Q4, 07
$10,556
Q1 - Q4, 07
$0
Q1 - Q4, 07
$26,323
Q1 - Q4, 07
$2,982
Q1 - Q4, 07
$0
Q1 - Q4, 07
$0
Q1 - Q4, 07
$40,848
Q1 - Q4, 07 $1,286,110

Wyoming Spending
Full Year 2007
Market
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming
Wyoming

Rank
1
2
3
4
5
6
7
8
9
10

Advertiser
BC/BS of Wyoming
Humana
BC/BS of Nebraska
Delta Dental
Aetna
Rocky Mountain Health Plans
UHG
Blue Cross Blue Shield Associations
Health Net
CIGNA

Timeframe Newspaper
Q1 - Q4, 07
$46,268
Q1 - Q4, 07
$17,859
Q1 - Q4, 07
$5,023
Q1 - Q4, 07
$0
Q1 - Q4, 07
$1,337
Q1 - Q4, 07
$1,193
Q1 - Q4, 07
$463
Q1 - Q4, 07
$153
Q1 - Q4, 07
$59
Q1 - Q4, 07
$0

Wyoming
Wyoming
Wyoming
Wyoming
TOTAL

11
12
--

HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07

$0
$0
$0
$0
$72,355

Spot Television
$1,610,976
$836,381
$207,301
$288,752
$136,781
$257,020
$207,070
$96,600
$0
$42,375
$0
$0
$0
$0
$0
$3,683,256

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$510
$0
$0
$0
$0
$0
$510

Radio
$764,929
$4,660
$434,330
$101,245
$116,500
$0
$11,743
$0
$67,792
$36,697
$0
$6,625
$0
$0
$0
$1,544,521

Out-of-Home
$69,300
$0
$19,975
$87,588
$82,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$259,363

Magazine
$42,033
$0
$5,502
$13,590
$0
$5,041
$0
$15,123
$10,001
$0
$0
$0
$0
$0
$0
$91,290

Total
$2,865,941
$1,065,502
$1,012,298
$832,376
$433,936
$426,818
$218,813
$174,659
$107,764
$83,985
$27,910
$6,625
$4,271
$2,564
$3,273
$7,266,735

Spot Television
$1,660,574
$1,762,330
$321,995
$408,700
$352,950
$250,290
$0
$241,330
$193,950
$32,350
$0
$16,900
$0
$14,100
$0
$0
$0
$3,725
$5,259,194

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$1,965,267
$517,046
$577,574
$101,710
$0
$12,246
$54,595
$0
$0
$60,535
$98,610
$8,580
$1,600
$0
$0
$0
$0
$8,652
$3,406,415

Out-of-Home
$594,041
$217,860
$47,861
$0
$189,000
$119,166
$0
$23,188
$0
$0
$0
$0
$0
$0
$0
$0
$0
$19,489
$1,210,605

Magazine
$591,863
$259,241
$281,927
$125,813
$0
$0
$0
$0
$0
$84,472
$0
$0
$40,941
$0
$0
$0
$0
$0
$1,384,257

Total
$4,869,182
$3,133,466
$1,360,357
$924,099
$544,420
$479,621
$346,786
$275,074
$193,950
$182,715
$98,610
$81,210
$46,536
$14,100
$6,195
$0
$0
$51,048
$12,607,369

Spot Television
$44,586
$66,038
$81,474
$110,985
$0
$4,565

Cable Television
$28,149
$0
$0
$0
$0
$0

Radio
$26,844
$200
$0
$0
$0
$0

Out-of-Home
$24,580
$0
$20,401
$0
$48,358
$36,840

Magazine
$0
$0
$0
$0
$0
$0

Total
$320,171
$311,471
$248,279
$137,063
$91,611
$54,380

$28,370
$31,222
$0
$2,980
$0
$0
$0
$0
$0
$0
$370,220

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$28,149

$0
$2,000
$0
$0
$0
$0
$0
$0
$0
$0
$29,044

$0
$3,100
$0
$0
$0
$0
$0
$0
$0
$0
$133,279

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$44,294
$36,322
$10,493
$7,758
$3,321
$2,688
$1,804
$0
$0
$704
$1,270,359

Spot Television
$40,520
$2,420
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$42,940

Cable Television
$4,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,500

Radio
$56,055
$4,369
$0
$0
$0
$0
$9,948
$10,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$80,372

Out-of-Home
$4,285
$27,765
$0
$0
$0
$0
$5,508
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$37,558

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$328,612
$115,929
$72,530
$51,028
$41,450
$24,341
$15,456
$10,000
$7,787
$2,703
$882
$344
$0
$0
$0
$0
$0
$671,062

Spot Television
$976,687
$71,000
$0
$195,912
$11,360
$0
$26,525
$0
$13,215
$0
$0
$0
$0
$0
$0
$350

Cable Television
$685,134
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$38,711
$0
$23,596
$24,031
$11,000
$0
$21,434
$0
$11,854
$0
$0
$2,231
$0
$3,010
$0
$0

Out-of-Home
$847,372
$69,551
$270,534
$0
$30,424
$104,497
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$42,311
$78,728
$19,640
$0
$0
$9,820
$1,277
$0
$0
$15,370
$0
$0
$3,855
$0
$0
$0

Total
$2,776,137
$571,319
$490,571
$411,962
$161,945
$114,317
$58,065
$25,432
$25,292
$17,088
$11,411
$6,376
$6,315
$3,010
$2,880
$350

$0
$0
$1,295,049

$0
$0
$685,134

$0
$0
$135,867

$0
$0
$1,322,378

$0
$0
$171,001

$0
$1,124
$4,683,594

Spot Television
$19,290
$460,858
$247,847
$367,015
$184,046
$96,740
$48,555
$0
$0
$0
$47,390
$0
$0
$0
$0
$0
$51,835
$1,523,576

Cable Television
$23,105
$11,010
$8,475
$0
$15,539
$0
$20,000
$0
$0
$109,412
$0
$0
$0
$0
$0
$0
$43
$187,584

Radio
$53,299
$3,930
$40,520
$0
$8,075
$52,265
$79,834
$71,220
$0
$10,475
$49,942
$5,000
$21,420
$0
$2,500
$0
$103,882
$502,362

Out-of-Home
$88,212
$103,500
$38,733
$13,725
$0
$7,450
$0
$0
$0
$0
$3,072
$0
$0
$0
$0
$0
$64,465
$319,157

Magazine
$44,905
$0
$8,170
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$53,075

Total
$1,461,412
$855,413
$772,894
$380,740
$314,473
$309,020
$302,563
$264,684
$133,945
$119,887
$107,404
$80,025
$73,768
$4,675
$2,500
$0
$342,849
$5,526,252

Spot Television
$70,420
$0
$1,600
$10,970
$0
$0
$1,290
$0
$0
$0
$0
$0
$0
$0
$0
$84,280

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$500
$2,546
$834
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,880

Out-of-Home
$4,061
$0
$0
$0
$0
$0
$0
$750
$0
$0
$0
$0
$0
$0
$0
$4,811

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$84,481
$44,881
$12,004
$11,804
$4,562
$1,583
$1,290
$1,267
$201
$0
$0
$0
$0
$0
$0
$162,073

Spot Television
$243,281
$28,887
$42,195

Cable Television
$41,195
$0
$0

Radio
$102,667
$7,500
$0

Out-of-Home
$181,330
$0
$0

Magazine
$0
$0
$0

Total
$624,849
$186,289
$77,691

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$314,363

$22,228
$0
$8,019
$6,750
$0
$0
$0
$0
$0
$0
$0
$0
$0
$78,192

$0
$1,248
$0
$0
$0
$4,188
$0
$0
$0
$0
$0
$0
$0
$115,603

$8,640
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$189,970

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$30,868
$9,953
$8,019
$6,750
$4,509
$4,188
$986
$385
$0
$0
$0
$0
$0
$954,487

Spot Television
$0
$259,538
$238,742
$37,540
$192,325
$0
$36,738
$5,500
$0
$0
$0
$0
$0
$0
$0
$0
$770,383

Cable Television
$0
$46,539
$0
$88,211
$0
$0
$0
$26,938
$0
$0
$0
$0
$0
$0
$0
$0
$161,688

Radio
$0
$27,006
$10,493
$15,930
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$53,429

Out-of-Home
$659,149
$29,247
$126,029
$152,149
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$966,574

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$659,149
$634,754
$416,949
$358,428
$195,187
$100,912
$36,738
$33,329
$8,245
$933
$365
$0
$0
$0
$0
$0
$2,444,989

Spot Television
$46,848
$129,682
$0
$0
$3,510
$0
$0
$0
$1,565
$0
$0
$0
$0
$0

Cable Television
$99,365
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$1,488
$5,320
$3,920
$1,696
$0
$0
$3,040
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$199,772
$141,286
$26,308
$18,465
$8,190
$4,645
$3,568
$1,612
$1,565
$441
$205
$0
$0
$0

$0
$0
$181,605

$0
$0
$99,365

$0
$0
$15,464

$0
$0
$0

$0
$0
$0

$0
$0
$406,057

Spot Television
$1,264,990
$485,040
$53,015
$267,715
$0
$128,245
$56,040
$0
$42,875
$10,110
$0
$0
$0
$0
$0
$0
$3,700
$2,311,730

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$420
$420

Radio
$43,122
$3,334
$37,682
$0
$27,360
$21,440
$0
$35,718
$0
$0
$8,100
$0
$0
$0
$0
$0
$0
$176,756

Out-of-Home
$3,933
$83,025
$87,708
$28,875
$11,750
$0
$0
$0
$0
$0
$2,850
$8,000
$0
$0
$0
$0
$0
$226,141

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,762,959
$786,194
$646,801
$539,555
$173,198
$150,656
$145,607
$127,731
$42,875
$33,935
$10,950
$8,919
$5,974
$1,842
$0
$0
$5,434
$4,442,630

Spot Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$20,568
$10,149
$9,682
$8,911
$4,256
$1,476
$612
$481
$188
$0
$0
$0
$0
$0
$0
$56,323

Spot Television
$1,880,435
$1,395,764
$1,018,130

Cable Television
$0
$0
$0

Radio
$100,629
$597,705
$281,550

Out-of-Home
$333,420
$491,094
$110,014

Magazine
$0
$0
$0

Total
$3,455,108
$2,832,605
$2,311,247

$17,653
$582,560
$357,167
$440,517
$89,750
$219,884
$263,871
$0
$125,006
$148,510
$0
$0
$0
$0
$396,704
$6,935,951

$0
$0
$0
$0
$0
$0
$0
$0
$6,289
$0
$0
$0
$0
$0
$0
$6,289

$215,275
$1,873
$158,000
$0
$159,483
$7,680
$0
$0
$32,885
$21,320
$0
$0
$1,920
$0
$117,514
$1,695,834

$54,397
$0
$0
$0
$50,659
$0
$0
$251,475
$0
$66,132
$0
$0
$0
$0
$107,376
$1,464,567

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$676,752
$584,433
$538,545
$442,584
$336,953
$314,538
$263,871
$251,475
$251,231
$246,517
$239,606
$11,508
$10,322
$0
$1,168,137
$13,935,432

Spot Television
$80,815
$182,128
$84,570
$107,607
$0
$36,745
$34,260
$0
$82,283
$80,170
$0
$66,500
$33,891
$9,610
$0
$0
$0
$43,390
$841,969

Cable Television
$10,896
$0
$0
$0
$0
$6,964
$1,020
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$418
$19,298

Radio
$0
$0
$96,615
$0
$2,603
$51,235
$4,200
$0
$8,419
$4,890
$33,482
$0
$23,934
$0
$0
$0
$0
$878
$226,256

Out-of-Home
$94,844
$0
$21,000
$0
$5,000
$64,663
$0
$45,750
$0
$19,572
$33,879
$18,000
$0
$0
$0
$0
$0
$23,423
$326,131

Magazine
$6,542
$0
$1,571
$22,084
$0
$4,039
$8,180
$27,576
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$69,992

Total
$732,210
$316,056
$254,539
$217,507
$178,919
$168,591
$145,437
$126,502
$113,877
$110,301
$105,064
$95,056
$57,825
$35,933
$2,982
$0
$0
$108,957
$2,769,756

Spot Television
$59,057
$0
$4,330
$2,371
$0
$0
$0
$0
$0
$0

Cable Television
$383
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$29,138
$0
$0
$5,100
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$134,846
$17,859
$9,353
$7,471
$1,337
$1,193
$463
$153
$59
$0

$0
$0
$0
$0
$65,758

$0
$0
$0
$0
$383

$0
$0
$0
$0
$34,238

$0
$0
$0
$0
$0

$0
$0
$0
$0
$0

$0
$0
$0
$0
$172,734

% Share
of Voice
39.40%
14.60%
13.90%
11.50%
6%
5.90%
3%
2.40%
1.50%
1.20%
0.40%
0.10%
0.10%
0%
0%
100%

% Change
-26.2
37
27.7
29.9
70.6
5.1
-6.5
-62.9
-24.9
57.8
-65.9
0
-13.3
-95.6
-97.9
-13.2

% Share
of Voice
38.60%
24.90%
10.80%
7.40%
4.30%
3.80%
2.80%
2.20%
1.50%
1.40%
0.80%
0.60%
0.40%
0.10%
0%
0%
0%
0.40%
100%

% Change
7.5
106.6
13.9
198.7
738.2
-30.7
-4.7
-28.9
122.5
234.3
21,337.00
-60.9
-22.8
28.2
-93.5
-100
0
-89.8
12.4

% Share
of Voice
25.20%
24.50%
19.50%
10.80%
7.20%
4.30%

% Change
-49.3
-20
-118.3
149.7
1
42.7

3.50%
2.90%
0.80%
0.60%
0.30%
0.20%
0.10%
0%
0%
0.10%
100%

-4
-56.9
0
-20
-10.5
519.4
-95.7
-100
0
-98.1
-32.4

% Share
of Voice
49%
17.30%
10.80%
7.60%
6.20%
3.60%
2.30%
1.50%
1.20%
0.40%
0.10%
0.10%
0%
0%
0%
0%
0%
100%

% Change
-8.8
16.8
-59.2
0
-9.3
-14.6
-14
0
-70.2
-91.3
-93.6
0
-100
-100
-100
0
-100
-19

% Share
of Voice
59.30%
12.20%
10.50%
8.80%
3.50%
2.40%
1.20%
0.50%
0.50%
0.40%
0.20%
0.10%
0.10%
0.10%
0.10%
0%

% Change
-24.3
-23.8
36.9
-29.9
-65.5
-69.8
-190.1
-68.1
126.4
-41.3
-79.2
84.8
-42.4
0
-93.4
-99.5

0%
0%
100%

-100
-98.6
-34.8

% Share
of Voice
26.40%
15.40%
14%
6.90%
5.70%
5.60%
5.50%
4.80%
2.40%
2.20%
1.90%
1.40%
1.30%
0.10%
0%
0%
6.20%
100%

% Change
84.9
-93.3
-42.7
29.6
146.6
-56.4
25.9
-33.3
43.8
0
124.5
-39
26.2
-93.4
-96.1
0
-0.8
-10

% Share
of Voice
52.10%
27.70%
7.40%
7.30%
2.80%
1.00%
0.80%
0.80%
0.10%
0%
0%
0%
0%
0%
0%
100%

% Change
32.7
-78.6
-86.5
244
-63.9
-86.5
0
-89.4
0
-100
-100
-100
-100
0
0
-61.7

% Share
of Voice
65.50%
19.50%
8.20%

% Change
-15.2
-63.9
-29.8

3.20%
1%
0.80%
0.70%
0.50%
0.40%
0.10%
0%
0%
0%
0%
0%
0%
100%

0
-58.1
0
38.7
92.9
7.6
-93.5
0
-100
-100
-100
0
-100
-38.3

% Share
of Voice
27%
26%
17.10%
14.70%
8.00%
4.10%
1.50%
1.40%
0.30%
0%
0%
0%
0%
0%
0%
0%
100%

% Change
30.4
-25.3
6.6
-49.1
460.6
-68.1
8.8
0
-63.5
-95.4
-51.7
-100
-100
-100
0
0
-16.5

% Share
of Voice
49.20%
34.80%
6.50%
4.50%
2%
1.10%
0.90%
0.40%
0.40%
0.10%
0.10%
0%
0%
0%

% Change
-2.2
324.5
122
-61.5
-88.8
-66.4
-55.5
-173.1
0
0
0
-100
-100
-100

0%
0%
100%

0
-100
-2.2

% Share
of Voice
39.70%
17.70%
14.60%
12.10%
3.90%
3.40%
3.30%
2.90%
1%
0.80%
0.20%
0.20%
0.10%
0%
0%
0%
0.10%
100%

% Change
-37.9
65.3
-14.7
-16
-24.9
100
0
314
0
-83.3
56.6
870.5
0
-93.4
-100
0
-90.3
-18.3

% Share
of Voice
36.50%
18%
17.20%
15.80%
7.60%
2.60%
1.10%
0.90%
0.30%
0%
0%
0%
0%
0%
0%
100%

% Change
18.1
-57.5
-60.8
-80.1
-63
-158.6
14.6
-94.1
0
-100
-100
-100
-100
0
0
-63

% Share
of Voice
24.80%
20.30%
16.60%

% Change
-48.9
59.2
34.3

4.90%
4.20%
3.90%
3.20%
2.40%
2.30%
1.90%
1.80%
1.80%
1.80%
1.70%
0.10%
0.10%
0%
8.40%
100%

-12.8
72.1
39.7
0
396
28.5
638.9
11,909.30
78.9
4,036.90
160.8
-93.3
-96.6
0
-25.4
23.1

% Share
of Voice
26.40%
11.40%
9.20%
7.90%
6.50%
6.10%
5.20%
4.60%
4.10%
4%
3.80%
3.40%
2.10%
1.30%
0.10%
0%
0%
3.90%
100%

% Change
0.1
-19.7
13.2
-32.7
32.2
-22.7
-63.7
151.5
0
-14.7
-5.1
-57.8
40.5
-50.4
-93.2
-100
-100
-34.4
-14.3

% Share
of Voice
78.10%
10.30%
5.40%
4.30%
0.80%
0.70%
0.30%
0.10%
0%
0%

% Change
21.3
-76.5
320.9
-66.8
-65
-90.8
-69
-95.4
0
-100

0%
0%
0%
0%
100%

-100
-100
0
0
-27.4

Hartford/New Haven Spending
Full Year 2007
Market
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
Connecticut
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser
Health Net
Connecticare, Inc.
WellPoint
Aetna
UHG
Anthem
WellCare
Fallon Community Health Plan
Humana
Blue Cross Blue Shield Associations
Community Health Network Connecticut
CIGNA
Universal Health Network
Kaiser Permanente
OTHER ADVERTISERS (2, 6)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Washington DC Spending
Full Year 2007
Market
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
Washington
TOTAL

DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC
DC

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Advertiser
Kaiser Permanente
CareFirst BlueCross BlueShield
Aetna
UHG
Delta Dental
Blue Cross Blue Shield Associations
Anthem
Humana
Bravo Health
MD-IPA
Optima Health Plan
Amerigroup Corp
VSP Vision
CIGNA
OTHER ADVERTISERS (2, 4)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Advantage Health
Sagamore Health Network
Anthem
UHG
Humana
Delta Dental
M Plan, Inc.
MD Wise
Aetna

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Indiana Spending
Full Year 2007
Market
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana

Rank
1
2
3
5
4
7
8
9
10

Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
Indiana
TOTAL

11
12
13
14
15
18
25
--

Arnett Health Plans
Advantage Preferred Plus
Select Health Network
Managed Health Services Indiana
Encore Health Plan
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (7, 6)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07

Advertiser
Harvard Pilgrim Health Care
Aetna
UHG
Humana
Arcadian Healthcare
Northeast Community Care
Delta Dental
Martins Point Health Plan
Anthem
Blue Cross Blue Shield Associations
Health Net
WellPoint
CIGNA
HealthMarkets
Kaiser Permanente
OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
Kaiser Permanente
CareFirst BlueCross BlueShield
Aetna
UHG
Delta Dental
BC/BS of Delaware
CIGNA
Coventry Health Care
Humana
Blue Cross Blue Shield Associations
Health Net
Johns Hopkins Healthplan
HealthMarkets
Empire BC/BS
OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Maine Spending
Full Year 2007
Market
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
Maine
TOTAL

Rank
1
2
3
4
5
7
8
9
10
11
12
13
14
15
--

Maryland Spending
Full Year 2007
Market
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
Maryland
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Massachusetts Spending

Full Year 2007
Market
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
Massachusetts
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

Advertiser
Harvard Pilgrim Health Care
BC/BS of Massachusetts
Tufts Associated Health Plans
Fallon Community Health Plan
Neighborhood Health Plan
Health Net
UHG
Altus Dental Health Insurance
MVP Health Plan
BC/BS of Vermont
Health New England
Humana
TRICARE
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (7, 10)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
BC/BS of Michigan
HAP/Health Alliance Plan
Priority Health
Delta Dental
HealthPlus Michigan
Humana
Blue Care Network
Total HealthCare
Aetna
Physicians Health Plan
HealthInsuranceGiant.com
UHG
Michigan Dental Plans
OmniCare Health Plan
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (16, 14)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Advertiser
HIP Health Plan New York
GHI (Group Health, Inc.)
Excellus
Fidelis Care

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Michigan Spending
Full Year 2007
Market
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
Michigan
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

New York Spending
Full Year 2007
Market
New York
New York
New York
New York

Rank
1
2
3
4

New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
New York
TOTAL

5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

UHG
Aetna
Horizon BC/BS New Jersey
MVP Health Plan
Capital District Physicians Health Plan
Elderplan
MetroPlus Health Plan
Univera Healthcare
Affinity Health Plan
Empire BC/BS
Delta Dental
Blue Cross Blue Shield Associations
Humana
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (36, 35)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

Ohio Spending
Full Year 2007
Market
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
Ohio
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Advertiser
Humana
UHG
WellPoint
Medical Mutual of Ohio
Aetna
Mount Carmel Health Plan
SummaCare
Kaiser Permanente
Gateway Health Plan
Anthem
Delta Dental
Ohio Health Choice Plan
SecureCare
PrimeTime Health Plan
CIGNA
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (22, 19)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Pennsylvania Spending
Full Year 2007
Market
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania

Rank
1
2
3
4
5
6
7
8
9
10

Advertiser
Highmark Blue Cross Blue Shield
Capital BlueCross
Independence Blue Cross
Aetna
Geisinger Health Plan
Horizon BC/BS New Jersey
UHG
UPMC Health Plan
HealthAmerica
Blue Cross Northeastern PA

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
Pennsylvania
TOTAL

11
12
13
14
15
16
17
--

Humana
AtlantiCare Health Plans
Coventry Health Care
Pennsylvania Blue Shield
AmeriHealth
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (24, 23)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07

Burlington/Plattsburgh Spending
Full Year 2007
Market
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
Vermont
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser
MVP Health Plan
Excellus
BC/BS of Vermont
Delta Dental
Fidelis Care
Humana
Blue Cross Blue Shield Associations
Aetna
UHG
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$485,082
$393,891
$158,343
$145,278
$91,164
$170,050
$61,035
$0
$43,186
$1,447
$0
$0
$6,000
$0
$1,858
$1,557,334

Spot Television
$1,206,699
$804,978
$456,845
$262,250
$179,205
$113,410
$0
$0
$0
$0
$3,520
$0
$0
$0
$0
$3,026,907

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$102,584
$0
$4,983
$28,320
$6,000
$10,800
$0
$0
$0
$23,286
$6,900
$0
$0
$5,040
$187,913

Out-of-Home
$125,383
$56,350
$0
$0
$34,025
$0
$0
$56,300
$0
$37,500
$0
$0
$0
$0
$0
$309,558

Magazine
$0
$0
$0
$2,179
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,179

Newspaper
$74,237
$129,013
$457,119
$62,167
$131,074
$93,169
$5,243
$107,089
$84,024
$75,971
$12,050
$0
$22,056
$15,732
$1,257
$1,270,201

Spot Television
$2,213,993
$627,975
$268,080
$167,501
$127,000
$0
$0
$0
$0
$0
$0
$6,400
$0
$0
$0
$3,410,949

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$364,837
$168,177
$71,440
$176,740
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,370
$783,564

Out-of-Home
$0
$0
$112,500
$368,450
$0
$147,200
$127,000
$0
$0
$0
$21,438
$27,000
$0
$0
$0
$803,588

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$35,329
$6,248
$44,439
$166,225
$80,908
$75,797
$38,026
$0
$27,171

Spot Television
$202,661
$414,899
$261,729
$248,702
$192,128
$10,200
$0
$0
$0

Cable Television
$0
$19,200
$0
$0
$0
$0
$0
$0
$0

Radio
$297,938
$22,829
$52,520
$83,779
$8,550
$28,745
$0
$0
$0

Out-of-Home
$188,517
$163,480
$211,484
$5,125
$13,444
$34,200
$0
$38,611
$0

Magazine
$7,515
$0
$1,025
$6,002
$6,540
$0
$5,112
$0
$1,270

$21,783
$24,520
$0
$0
$0
$5,670
$0
$0
$11,088
$537,204

$0
$0
$0
$0
$0
$0
$0
$0
$900
$1,331,219

$0
$0
$0
$0
$0
$0
$0
$0
$0
$19,200

$0
$0
$0
$8,180
$0
$0
$0
$0
$7,200
$509,741

$3,825
$0
$20,615
$0
$0
$0
$0
$0
$0
$679,301

$0
$0
$0
$0
$7,668
$0
$0
$0
$0
$35,132

Newspaper
$92,692
$43,488
$18,332
$37,902
$0
$11,141
$6,164
$7,600
$6,079
$829
$324
$0
$0
$0
$0
$0
$224,551

Spot Television
$50,755
$17,935
$36,450
$0
$26,855
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$131,995

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$1,930
$0
$0
$0
$0
$0
$1,499
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,429

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$52,226
$89,860
$239,370
$17,955
$108,623
$1,602
$17,265
$4,211
$1,148
$2,273
$690
$475
$0
$0
$0
$535,698

Spot Television
$1,137,478
$501,133
$173,975
$261,882
$92,775
$0
$0
$0
$9,692
$0
$0
$0
$0
$0
$0
$2,176,935

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$0
$14,342
$11,000
$19,340
$0
$52,735
$0
$12,840
$0
$0
$0
$0
$0
$0
$0
$110,257

Out-of-Home
$0
$0
$0
$19,472
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$19,472

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Newspaper
$1,389,496
$353,772
$155,366
$385,020
$0
$5,792
$64,691
$161,288
$18,714
$0
$1,107
$37,686
$33,649
$33,305
$8,272
$1,224
$0
$51,086
$2,700,468

Spot Television
$1,389,050
$1,878,588
$1,020,585
$1,300,250
$147,540
$0
$29,561
$0
$0
$0
$22,002
$0
$0
$0
$0
$0
$0
$480
$5,788,056

Cable Television
$419,980
$110,349
$37,467
$95,255
$76,443
$0
$5,116
$0
$122,242
$0
$0
$0
$0
$0
$0
$0
$0
$0
$866,852

Radio
$1,088,399
$948,814
$1,287,225
$162,589
$93,105
$0
$10,700
$0
$0
$72,400
$42,679
$0
$0
$0
$0
$0
$0
$2,340
$3,708,251

Out-of-Home
$209,418
$546,447
$340,200
$152,249
$82,174
$300,792
$75,639
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,706,919

Magazine
$18,213
$2,181
$0
$27,299
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$47,693

Newspaper
$968,271
$1,437,602
$181,034
$455,837
$53,409
$594,910
$252,689
$21,963
$72,830
$48,589
$0
$43,887
$0
$0
$0
$5,363
$0
$68,392
$4,204,776

Spot Television
$2,961,988
$1,174,594
$999,046
$510,605
$167,432
$91,600
$104,742
$460,562
$164,779
$3,200
$67,094
$39,948
$150,812
$38,055
$0
$0
$0
$19,050
$6,953,507

Cable Television
$0
$0
$0
$0
$3,875
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$10,600
$14,475

Radio
$1,670,638
$270,014
$0
$166,645
$171,973
$4,740
$129,436
$3,000
$4,275
$28,045
$138,433
$24,382
$0
$46,287
$0
$0
$0
$85,193
$2,743,061

Out-of-Home
$1,075,381
$390,866
$1,846,357
$172,900
$589,292
$48,618
$163,375
$15,950
$12,000
$149,810
$0
$51,000
$0
$1,000
$18,900
$0
$0
$55,855
$4,591,304

Magazine
$295,558
$263,864
$164,938
$49,328
$149,114
$13,061
$50,000
$0
$196,445
$10,590
$0
$0
$7,200
$0
$0
$0
$0
$52,151
$1,252,249

Newspaper
$1,901,638
$4,466
$1,553,715
$761,380

Spot Television
$1,007,630
$1,910,450
$883,696
$78,550

Cable Television
$0
$279,300
$102,306
$0

Radio
$791,144
$396,050
$134,485
$956,574

Out-of-Home
$0
$325,692
$95,150
$724,909

Magazine
$165,000
$250,260
$0
$0

$243,282
$373,279
$52,697
$384,893
$250,261
$8,704
$172
$335,792
$512,626
$856,615
$1,178,706
$251,392
$170,385
$0
$0
$2,926,892
$11,766,895

$1,780,883
$671,610
$490,596
$578,525
$217,675
$1,244,400
$0
$606,056
$169,650
$238,382
$47,380
$13,000
$8,292
$0
$4,495
$1,399,626
$11,350,896

$161,024
$0
$571,517
$305,763
$13,996
$70,350
$0
$14,122
$39,839
$25,880
$0
$0
$0
$0
$0
$203,655
$1,787,752

$120,809
$798,200
$306,871
$155,581
$397,452
$0
$541,300
$261,057
$545,195
$54,997
$0
$54,880
$0
$0
$0
$1,005,268
$6,519,863

$21,200
$70,129
$217,507
$204,443
$529,137
$40,000
$811,176
$55,250
$0
$30,835
$0
$0
$0
$0
$0
$2,831,369
$5,956,797

$185,441
$342,097
$12,312
$0
$21,315
$0
$0
$0
$0
$53,130
$0
$0
$0
$83,420
$0
$255,588
$1,368,563

Newspaper
$865,800
$476,962
$253,370
$319,520
$308,435
$260,290
$444,381
$15,452
$0
$151,212
$0
$131,472
$225,593
$131,586
$0
$6,825
$316,497
$3,907,395

Spot Television
$288,510
$464,180
$801,613
$4,250
$160,372
$339,723
$23,175
$212,775
$0
$3,300
$23,827
$49,232
$0
$0
$0
$0
$380,633
$2,751,590

Cable Television
$26,679
$0
$0
$0
$0
$0
$33,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$7,800
$67,979

Radio
$165,024
$187,367
$48,777
$274,585
$69,497
$41,338
$44,130
$73,385
$28,728
$60,479
$140,358
$20,060
$1,200
$0
$0
$0
$283,074
$1,438,002

Out-of-Home
$46,249
$58,987
$33,025
$268,080
$23,401
$0
$4,847
$0
$327,381
$18,259
$94,500
$9,975
$6,840
$0
$0
$0
$40,502
$932,046

Magazine
$7,070
$129,810
$0
$98,303
$185,344
$5,214
$7,445
$149,275
$0
$53,442
$0
$24,502
$0
$0
$31,179
$0
$0
$691,584

Newspaper
$2,617,787
$558,128
$236,197
$513,800
$1,272,808
$13,620
$356,382
$524,481
$107,747
$257,979

Spot Television
$4,988,836
$3,592,108
$1,865,209
$1,492,355
$624,671
$372,599
$317,945
$532,270
$336,550
$301,802

Cable Television
$1,306,499
$1,824,670
$394,957
$180,570
$29,533
$463,075
$0
$0
$0
$16,873

Radio
$671,735
$353,258
$1,326,093
$246,392
$41,767
$208,358
$229,237
$48,700
$37,212
$7,732

Out-of-Home
$1,769,724
$853,718
$743,061
$415,635
$13,540
$203,739
$339,005
$0
$215,306
$13,990

Magazine
$119,319
$0
$56,113
$0
$0
$4,215
$7,446
$110,953
$0
$0

$341,226
$0
$20,362
$258,737
$24,157
$14,927
$8,345
$0
$718,808
$7,845,491

$12,480
$94,590
$266,290
$0
$3,000
$4,800
$0
$0
$332,230
$15,137,735

$0
$0
$20,800
$0
$0
$0
$0
$0
$8,256
$4,245,233

$7,170
$0
$0
$0
$0
$21,600
$0
$0
$178,992
$3,378,246

$0
$235,500
$0
$19,367
$225,596
$0
$0
$0
$335,587
$5,383,768

$0
$0
$0
$0
$0
$0
$0
$0
$1,131
$299,177

Newspaper
$0
$10,064
$24,770
$7,105
$0
$7,503
$465
$4,115
$1,429
$182
$0
$0
$0
$0
$0
$55,633

Spot Television
$5,000
$0
$11,300
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,300

Cable Television
$132,984
$84,420
$7,202
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$224,606

Radio
$0
$0
$18,003
$2,426
$7,907
$0
$4,544
$0
$0
$0
$0
$0
$0
$0
$0
$32,880

Out-of-Home
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,817,164
$1,357,803
$615,188
$414,690
$332,714
$289,460
$71,835
$56,300
$43,186
$38,947
$26,806
$6,900
$6,000
$0
$6,898
$5,083,891

% Share
of Voice
35.70%
26.70%
12.10%
8.20%
6.50%
5.70%
1.40%
1.10%
0.80%
0.80%
0.50%
0.10%
0.10%
0%
0.10%
100%

% Change
25.4
1,078.20
442.3
260.2
190.9
-56.3
-70.8
61.8
-31
87.3
-78.7
-62.2
0
0
-91.1
53.5

Total
$2,653,067
$925,165
$909,139
$774,858
$258,074
$240,369
$132,243
$107,089
$84,024
$75,971
$33,488
$33,400
$22,056
$15,732
$3,627
$6,268,302

% Share
of Voice
42.30%
14.80%
14.50%
12.30%
4.10%
3.80%
2.10%
1.70%
1.30%
1.20%
0.50%
0.50%
0.40%
0.30%
0.10%
100%

% Change
49.8
-17.7
175.4
-26
104.9
99.4
-38.9
-27.2
0
0
0
-80.5
0
-86.4
-96.8
33.9

Total
$731,960
$626,656
$571,197
$509,833
$301,570
$148,942
$43,138
$38,611
$28,441

% Share
of Voice
23.50%
20.10%
18.40%
16.30%
9.70%
4.80%
1.40%
1.20%
0.90%

% Change
-8.7
-44.8
-58.6
512.6
-36.3
-22.5
-6.4
0
-62.1

$25,608
$24,520
$20,615
$8,180
$7,668
$5,670
$0
$0
$19,188
$3,111,797

0.80%
0.80%
0.70%
0.30%
0.20%
0.20%
0%
0%
0.60%
100%

-79
37.1
0
0
0
-87.9
-100
0
-81.9
-35.3

Total
$145,377
$61,423
$54,782
$37,902
$26,855
$11,141
$7,663
$7,600
$6,079
$829
$324
$0
$0
$0
$0
$0
$359,975

% Share
of Voice
40.40%
17.10%
15.20%
10.50%
7.50%
3.10%
2.10%
2.10%
1.70%
0.20%
0.10%
0%
0%
0%
0%
0%
100%

% Change
105.3
82.9
-60.1
25.1
0
0
-23.5
-75.3
-92.6
-92.8
0
-100
-100
-100
0
-100
-17.3

Total
$1,189,704
$605,335
$424,345
$318,649
$201,398
$54,337
$17,265
$17,051
$10,840
$2,273
$690
$475
$0
$0
$0
$2,842,362

% Share
of Voice
41.90%
21.30%
14.90%
11.20%
7.10%
1.90%
0.60%
0.60%
0.40%
0.10%
0%
0%
0%
0%
0%
100%

% Change
90.8
6.1
-17.3
-47
71.7
207.3
-79
-10.9
-27.4
-91
0
-33.5
-100
-100
-100
9

Total
$4,514,556
$3,840,151
$2,840,843
$2,122,662
$399,262
$306,584
$185,707
$161,288
$140,956
$72,400
$65,788
$37,686
$33,649
$33,305
$8,272
$1,224
$0
$53,906
$14,818,239

% Share
of Voice
30.50%
25.90%
19.20%
14.30%
2.70%
2.10%
1.20%
1.10%
1%
0.50%
0.40%
0.30%
0.20%
0.20%
0.10%
0%
0%
0.40%
100%

% Change
25.3
-7
-27.4
3.3
101.7
519.4
-222.6
30.3
11.9
0
-16.5
0.3
0
-66.3
-86.7
-97.5
0
-86.9
-3.5

Total
$6,971,836
$3,536,940
$3,191,375
$1,355,315
$1,135,095
$752,929
$700,242
$501,475
$450,329
$240,234
$205,527
$159,217
$158,012
$85,342
$18,900
$5,363
$0
$291,241
$19,759,372

% Share
of Voice
35.30%
17.90%
16.20%
6.90%
5.70%
3.80%
3.50%
2.50%
2.30%
1.20%
1%
0.80%
0.80%
0.40%
0.10%
0%
0%
1.50%
100%

% Change
0.8
-8
137.2
177.7
5.7
-45.8
-39.6
-30.6
59.2
-14.3
12.1
209.4
-31.7
289.6
-78.9
-93.4
0
-75.7
1.4

Total
$3,865,412
$3,166,218
$2,769,352
$2,521,413

% Share
of Voice
10%
8.20%
7.10%
6.50%

% Change
30.5
64.6
18
42.8

$2,512,639
$2,255,315
$1,651,500
$1,629,205
$1,429,836
$1,363,454
$1,352,648
$1,272,277
$1,267,310
$1,259,839
$1,226,086
$319,272
$178,677
$83,420
$4,495
$8,622,398
$38,750,766

6.50%
5.80%
4.30%
4.20%
3.70%
3.50%
3.50%
3.30%
3.30%
3.30%
3.20%
0.80%
0.50%
0.20%
0%
22.30%
100%

61139.3
33.3
-71.9
1.8
-6.2
123.4
24.2
55.9
130.8
-46.7
-17.1
-71.6
-66.9
-60.2
-61.1
-40.9
-13

Total
$1,399,332
$1,317,306
$1,136,785
$964,738
$747,049
$646,565
$557,478
$450,887
$356,109
$286,692
$258,685
$235,241
$233,633
$131,586
$31,179
$6,825
$1,028,506
$9,788,596

% Share
of Voice
14.30%
13.40%
11.60%
9.90%
7.60%
6.60%
5.70%
4.60%
3.60%
2.90%
2.60%
2.40%
2.40%
1.30%
0.30%
0.10%
10.50%
100%

% Change
-5.2
-26.1
14.6
-21.3
-1.5
63
76.8
-56.5
0
-87.8
-43.3
-28.1
86.5
-29.2
-83.7
-93.4
13.4
-28.1

Total
$11,473,900
$7,181,882
$4,621,630
$2,848,752
$1,982,319
$1,265,606
$1,250,015
$1,216,404
$696,815
$598,376

% Share
of Voice
31.60%
19.80%
12.70%
7.90%
5.50%
3.50%
3.40%
3.40%
1.90%
1.60%

% Change
-35.3
2.4
13.6
59.7
51.1
-67.8
-128.6
-41.2
-19.4
37

$360,876
$330,090
$307,452
$278,104
$252,753
$41,327
$8,345
$0
$1,575,004
$36,289,650

1%
0.90%
0.80%
0.80%
0.70%
0.10%
0%
0%
4.30%
100%

-46.7
-27
1,089.60
-33.5
118.7
-64.9
-94.9
0
4.3
-18.4

Total
$137,984
$94,484
$61,275
$9,531
$7,907
$7,503
$5,009
$4,115
$1,429
$182
$0
$0
$0
$0
$0
$329,419

% Share
of Voice
41.90%
28.70%
18.60%
2.90%
2.40%
2.30%
1.50%
1.20%
0.40%
0.10%
0%
0%
0%
0%
0%
100%

% Change
380.3
232.2
-25.4
-38.5
-63.1
-47.1
-26.2
-64.2
-75.2
0
-100
-100
-100
0
0
45.4

Alabama Spending
Full Year 2007
Market
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser
BC/BS of Alabama
Baptist Health Services Group
Humana
First Community Healthcare
HealthSpring
UHG
Delta Dental
Aetna
Viva Health
Blue Cross Blue Shield Associations
Golden Rule
Health Net
WellCare
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 3)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$304,317
$0
$128,170
$89,215
$25,895
$64,509
$13,200
$18,034
$0
$2,042
$1,119
$799
$733
$0
$0
$0
$648,033

Advertiser
Arkansas BC/BS
UHG
Humana
Windsor Health Group
QualChoice/QCA
Delta Dental
Arkansas Community Care
Aetna
HealthLink
Mercy Health Plans
Blue Cross Blue Shield Associations
Kaiser Permanente
Arcadian Healthcare
Health Net
CIGNA
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$60,360
$33,040
$62,644
$0
$0
$29,924
$24,264
$11,276
$2,685
$1,460
$1,276
$0
$0
$499
$0
$0
$227,428

Advertiser
Humana
BC/BS of Florida
UHG
CarePlus Health Plans
Preferred Care Partners
WellCare
AvMed

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$5,098,501
$1,036,225
$1,822,679
$2,492,834
$1,537,498
$1,696,852
$426,664

Arkansas Spending
Full Year 2007
Market
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
Arkansas
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Florida Spending
Full Year 2007
Market
Florida
Florida
Florida
Florida
Florida
Florida
Florida

Rank
1
2
3
4
5
6
7

Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
Florida
TOTAL

8
9
10
11
12
13
14
15
16
17

BC/BS of Alabama
Citrus Health Care
Aetna
Universal HealthCare
MD MedicareChoice
Freedom Health
Florida Health Care Plan Inc
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (27, 19)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
$36,046
07
$889,260
07
$583,822
07
$782,815
07
$568,374
07
$592,266
07
$282,892
07
$18,562
07
$10,620
07
$4,620
07 $1,376,582
07 $19,257,112

Advertiser
Kaiser Permanente
Humana
WellCare
Aetna
UHG
WellPoint
BC/BS of Georgia
Delta Dental
Acceptance Insurance
Blue Cross Blue Shield Associations
CIGNA
HealthMarkets
Phoebe Health Partners
Amerigroup Corp
OTHER ADVERTISERS (6, 5)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$166,641
$634,736
$338,403
$173,649
$345,044
$207,024
$9,292
$100,610
$0
$7,609
$38,560
$0
$610
$0
$12,305
$2,034,483

Advertiser
Humana
Bluegrass Family Health
Essence Healthcare
WellPoint
Anthem
UHG
Dental Care Plus
Aetna
Sagamore Health Network
Delta Dental
Passport Health Plan
WellCare
Blue Cross Blue Shield Associations
Ameriplan USA
Health Net
CIGNA
Kaiser Permanente

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$237,694
$6,739
$205,927
$21,018
$43,923
$17,415
$3,209
$15,101
$0
$0
$0
$1,748
$1,709
$0
$668
$0
$0

Georgia Spending
Full Year 2007
Market
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
Georgia
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Kentucky Spending
Full Year 2007
Market
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky
Kentucky

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Kentucky
TOTAL

OTHER ADVERTISERS (0, 5)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07

$0
$555,151

Advertiser
Peoples Health Network
Humana
BC/BS of Louisiana
OHP-Ochsner Health Plan
Delta Dental
Kaiser Permanente
UHG
Aetna
BC/BS of Mississippi
Arcadian Healthcare
TRICARE
Vantage Health Plan
Blue Cross Blue Shield Associations
WellCare
Medicare Advantage Plan
CIGNA
OTHER ADVERTISERS (3, 3)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,005,387
$635,536
$59,446
$15,235
$0
$0
$18,795
$24,504
$0
$0
$0
$0
$2,772
$7,958
$0
$0
$4,667
$1,774,300

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$143,353
$37,594
$13,814
$0
$540
$15,981
$11,403
$0
$0
$1,371
$1,289
$1,253
$504
$0
$0
$0
$227,102

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$170,748
$188,581
$222,120

Louisiana Spending
Full Year 2007
Market
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
Louisiana
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Mississippi Spending
Full Year 2007
Market
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
Mississippi
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Advertiser
BC/BS of Mississippi
Humana
UHG
CIGNA
Delta Dental
Encore Dental
Aetna
Windsor Health Group
Kaiser Permanente
Health Link HMO
Blue Cross Blue Shield Associations
WellCare
Health Net
HealthMarkets
Empire BC/BS
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

North Carolina Spending
Full Year 2007
Market
North Carolina
North Carolina
North Carolina

Rank
1
2
3

Advertiser
BC/BS of North Carolina
UHG
Humana

North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
North Carolina
TOTAL

4
5
6
7
8
9
10
11
12
13
14
--

Aetna
Partners National Health Plan NC
Blue Cross Blue Shield Associations
Piedmont Health Alliance
BC/BS of South Carolina
Medcost, Inc
HealthMarkets
Health Net
Delta Dental
UNICARE
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07

$146,897
$158,275
$4,424
$21,709
$0
$1,800
$4,393
$1,727
$0
$0
$0
$0
$0
$920,674

Providence/New Bedford Spending
Full Year 2007
Market
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
Rhode Island
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13

Advertiser
BC/BS of Rhode Island
Delta Dental
Neighborhood Health Plan
UHG
Fallon Community Health Plan
Humana
Kaiser Permanente
Aetna
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
OTHER ADVERTISERS (0, 0)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$354,644
$260,957
$0
$45,244
$0
$14,725
$0
$8,065
$913
$357
$0
$0
$0
$0
$684,905

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$111,268
$343,982
$39,263
$0
$600
$0
$0
$129,045
$0
$45,305
$35,897
$27,572
$21,928
$2,483
$0
$0

South Carolina Spending
Full Year 2007
Market
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina
South Carolina

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Advertiser
BC/BS of South Carolina
Humana
UHG
BC/BS of North Carolina
BlueChoice Health Plan
Select Health of South Carolina
Unison Health Plans
Carolina Care Plan
Delta Dental
Southeast Community Care
Medical Mutual of Ohio
Arcadian Healthcare
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente

South Carolina
TOTAL

OTHER ADVERTISERS (4, 6)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07

$2,618
$759,961

Advertiser
BC/BS of Tennessee
HealthSpring
Cariten Health Plan
Humana
UHG
Bluegrass Family Health
Tennessee Rural Health
Delta Dental
Coventry Health Care
Baptist Health Services Group
Windsor Health Group
CoverTN
BC/BS of Mississippi
Aetna
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (8, 8)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$387,283
$116,385
$313,053
$185,877
$251,988
$73,104
$6,075
$0
$15,578
$24,556
$0
$0
$0
$46,919
$4,105
$375
$0
$39,265
$1,464,563

Advertiser
Anthem
Optima Health Plan
Humana
UHG
Carilion Health Plans
Southern Health Services
Sentara Family Care
Aetna
WellPoint
Piedmont Community Health Plan
Delta Dental
Famis
Amerigroup Corp
Kaiser Permanente
Blue Cross Blue Shield Associations
CIGNA
OTHER ADVERTISERS (2, 3)
TOTAL - ALL ADVERTISERS

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$59,373
$201,500
$305,103
$33,805
$12,190
$0
$0
$22,862
$2,250
$24,774
$0
$0
$0
$0
$2,589
$0
$1,012
$665,458

Timeframe
Q1 - Q4, 07

Newspaper
$83,594

Tennessee Spending
Full Year 2007
Market
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
Tennessee
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Virginia Spending
Full Year 2007
Market
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
Virginia
TOTAL

Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

West Virginia Spending
Full Year 2007
Market
West Virginia

Rank
1

Advertiser
Mountain State Blue Cross/Blue Shield

West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
West Virginia
TOTAL

2
3
4
5
6
7
8
9
10
11
12
13
14
--

UHG
Health Plan of Upper Ohio Valley
Humana
Carelink Health Plans
Coventry Health Care
FreedomBlue PPO
Delta Dental
Aetna
Advantra
Blue Cross Blue Shield Associations
Anthem
Health Net
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1
Q1

-

Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,
Q4,

07
07
07
07
07
07
07
07
07
07
07
07
07
07
07
07

$3,490
$11,050
$43,293
$5,810
$0
$15,990
$7,522
$10,055
$1,473
$1,138
$963
$445
$0
$0
$0
$184,823

Spot Television
$3,290,053
$154,057
$104,545
$75,947
$124,875
$39,890
$3,330
$0
$15,810
$0
$0
$0
$0
$0
$0
$0
$3,808,507

Cable Television
$310,706
$0
$0
$6,000
$5,000
$16,316
$0
$3,902
$0
$0
$0
$0
$0
$0
$0
$0
$341,924

Radio
$79,579
$24,065
$0
$0
$3,570
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$107,214

Out-of-Home
$0
$56,046
$0
$0
$0
$0
$19,278
$0
$0
$0
$0
$0
$0
$0
$0
$0
$75,324

Magazine
$13,634
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,634

Total
$3,998,289
$234,168
$232,715
$171,162
$159,340
$120,715
$35,808
$21,936
$15,810
$2,042
$1,119
$799
$733
$0
$0
$0
$4,994,636

Spot Television
$107,556
$142,818
$68,673
$45,910
$13,650
$0
$0
$0
$0
$0
$0
$966
$0
$0
$0
$0
$379,573

Cable Television
$0
$0
$0
$0
$31,421
$2,505
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$33,926

Radio
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$0
$0
$1,505
$3,557
$0
$0
$0
$0
$0
$0
$0
$0
$781
$0
$0
$0
$5,843

Magazine
$18,941
$0
$0
$0
$0
$735
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$19,676

Total
$186,857
$175,858
$132,822
$49,467
$45,071
$33,164
$24,264
$11,276
$2,685
$1,460
$1,276
$966
$781
$499
$0
$0
$666,446

Spot Television
$2,048,889
$2,142,071
$1,375,254
$564,618
$285,309
$73,320
$725,788

Cable Television
$20,402
$8,870
$8,092
$0
$0
$0
$0

Radio
$454,926
$757,743
$6,153
$0
$0
$4,840
$113,699

Out-of-Home
$311,186
$1,499,000
$527,728
$0
$0
$7,050
$421,453

Magazine
$0
$0
$0
$0
$0
$0
$0

Total
$7,933,904
$5,443,909
$3,739,906
$3,057,452
$1,822,807
$1,782,062
$1,687,604

$1,090,835
$78,226
$245,712
$18,129
$93,521
$627
$0
$0
$0
$0
$427,892
$9,170,191

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,848
$39,212

$53,632
$12,112
$57,330
$0
$0
$900
$495
$0
$0
$0
$354,770
$1,816,600

$0
$121,516
$68,850
$0
$54,790
$0
$0
$0
$0
$0
$119,182
$3,130,755

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$1,180,513
$1,101,114
$955,714
$800,944
$716,685
$593,793
$283,387
$18,562
$10,620
$4,620
$2,280,274
$33,413,870

Spot Television
$1,513,938
$457,098
$2,530
$132,235
$4,570
$57,346
$141,120
$49,775
$74,283
$60,400
$0
$3,140
$16,236
$0
$0
$2,512,671

Cable Television
$0
$4,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,079
$17,579

Radio
$1,207,480
$52,966
$228,729
$244,090
$102,849
$42,808
$0
$0
$0
$1,050
$0
$26,370
$0
$4,617
$0
$1,910,959

Out-of-Home
$71,175
$153,272
$112,046
$0
$63,050
$0
$7,920
$0
$0
$0
$0
$0
$0
$12,000
$13,248
$432,711

Magazine
$5,000
$12,110
$0
$36,471
$4,740
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$58,321

Total
$2,964,234
$1,314,682
$681,708
$586,445
$520,253
$307,178
$158,332
$150,385
$74,283
$69,059
$38,560
$29,510
$16,846
$16,617
$38,632
$6,966,724

Spot Television
$223,006
$83,080
$0
$173,835
$2,920
$16,480
$0
$12,500
$11,760
$0
$0
$0
$0
$0
$0
$0
$0

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$3,995
$0
$0
$7,168
$13,435
$0
$0
$0
$0
$0
$0
$0
$0
$1,650
$0
$0
$0

Out-of-Home
$5,160
$125,600
$0
$0
$0
$0
$0
$0
$0
$3,992
$3,900
$0
$0
$0
$0
$0
$0

Magazine
$15,400
$17,700
$0
$0
$0
$7,700
$29,100
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$485,255
$233,119
$205,927
$202,021
$60,278
$41,595
$32,309
$27,601
$11,760
$3,992
$3,900
$1,748
$1,709
$1,650
$668
$0
$0

$0
$523,581

$0
$0

$0
$26,248

$0
$138,652

$0
$69,900

$0
$1,313,532

Spot Television
$534,158
$404,515
$736,041
$67,539
$30,475
$65,410
$31,426
$0
$0
$12,670
$10,788
$5,380
$0
$0
$4,900
$0
$240
$1,903,542

Cable Television
$59,427
$0
$114,003
$27,706
$0
$0
$0
$0
$0
$0
$0
$1,843
$0
$0
$0
$0
$4,796
$207,775

Radio
$6,985
$11,050
$72,353
$9,909
$12,950
$0
$11,121
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$124,368

Out-of-Home
$116,900
$43,979
$90,072
$0
$29,700
$0
$0
$0
$15,816
$0
$0
$1,522
$5,500
$0
$0
$0
$0
$303,489

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,722,857
$1,095,080
$1,071,915
$120,389
$73,125
$65,410
$61,342
$24,504
$15,816
$12,670
$10,788
$8,745
$8,272
$7,958
$4,900
$0
$9,703
$4,313,474

Spot Television
$234,474
$100,930
$5,835
$24,860
$0
$0
$0
$3,670
$12,000
$0
$0
$0
$0
$0
$0
$0
$381,769

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$14,578
$0
$5,000
$0
$7,876
$0
$3,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$30,454

Out-of-Home
$222,297
$0
$5,000
$0
$10,620
$0
$0
$10,000
$0
$0
$0
$0
$0
$0
$0
$0
$247,917

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$614,702
$138,524
$29,649
$24,860
$19,036
$15,981
$14,403
$13,670
$12,000
$1,371
$1,289
$1,253
$504
$0
$0
$0
$887,242

Spot Television
$1,852,729
$401,505
$146,130

Cable Television
$0
$0
$0

Radio
$515,188
$50,440
$2,870

Out-of-Home
$0
$7,566
$89,944

Magazine
$15,618
$0
$0

Total
$2,554,283
$648,092
$461,064

$59,712
$46,570
$43,920
$0
$15,351
$0
$0
$0
$0
$0
$0
$0
$0
$2,565,917

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,350
$0
$0
$0
$569,848

$49,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$146,510

$0
$0
$0
$0
$0
$8,600
$0
$0
$1,395
$0
$0
$0
$0
$25,613

$255,609
$204,845
$48,344
$21,709
$15,351
$10,400
$4,393
$1,727
$1,395
$1,350
$0
$0
$0
$4,228,562

Spot Television
$399,445
$0
$97,420
$20,840
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$517,705

Cable Television
$219,437
$0
$20,930
$0
$0
$0
$11,805
$0
$0
$0
$0
$0
$0
$0
$252,172

Radio
$132,475
$53,740
$49,795
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$236,010

Out-of-Home
$18,321
$17,254
$24,030
$7,637
$44,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$111,242

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$1,124,322
$331,951
$192,175
$73,721
$44,000
$14,725
$11,805
$8,065
$913
$357
$0
$0
$0
$0
$1,802,034

Spot Television
$492,683
$160,282
$303,870
$290,705
$175,187
$0
$159,628
$1,900
$19,790
$0
$0
$0
$2,000
$0
$9,700
$0

Cable Television
$13,004
$0
$0
$0
$0
$63,667
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$115,456
$0
$0
$0
$4,300
$77,767
$0
$500
$76,533
$0
$0
$0
$0
$0
$0
$0

Out-of-Home
$20,368
$0
$4,124
$8,842
$15,300
$27,693
$0
$10,400
$0
$0
$0
$0
$0
$15,120
$0
$0

Magazine
$6,077
$0
$0
$0
$2,700
$0
$0
$1,125
$2,775
$0
$0
$0
$225
$0
$0
$0

Total
$758,856
$504,264
$347,257
$299,547
$198,087
$169,127
$159,628
$142,970
$99,098
$45,305
$35,897
$27,572
$24,153
$17,603
$9,700
$0

$4,334
$1,620,079

$0
$76,671

$0
$274,556

$17,191
$119,038

$0
$12,902

$24,143
$2,863,207

Spot Television
$1,895,424
$794,259
$426,775
$505,268
$236,960
$235,670
$219,670
$100,025
$0
$76,835
$42,315
$45,647
$0
$1,700
$0
$0
$0
$81,971
$4,662,519

Cable Television
$533,549
$0
$169,673
$6,000
$0
$35,262
$81,429
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$825,913

Radio
$251,076
$23,840
$0
$47,635
$15,070
$0
$0
$27,434
$12,420
$4,410
$7,500
$0
$0
$0
$0
$0
$0
$22,270
$411,655

Out-of-Home
$471,064
$7,750
$21,422
$27,270
$145,050
$221,463
$0
$0
$80,099
$0
$34,415
$17,665
$61,158
$0
$0
$0
$0
$5,740
$1,093,096

Magazine
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Total
$3,538,396
$942,234
$930,923
$772,050
$649,068
$565,499
$307,174
$127,459
$108,097
$105,801
$84,230
$63,312
$61,158
$48,619
$4,105
$375
$0
$149,246
$8,457,746

Spot Television
$371,226
$400
$80,668
$142,327
$141,644
$36,637
$55,887
$52,226
$59,000
$0
$1,700
$0
$0
$3,750
$0
$600
$0
$946,065

Cable Television
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Radio
$350
$26,820
$500
$31,302
$42,405
$94,808
$39,545
$3,075
$0
$0
$0
$10,180
$0
$0
$0
$0
$623
$249,608

Out-of-Home
$14,000
$197,761
$30,640
$30,530
$0
$0
$7,600
$0
$0
$17,800
$0
$0
$5,563
$0
$0
$0
$0
$303,894

Magazine
$15,750
$15,750
$0
$0
$9,626
$5,250
$0
$0
$0
$0
$15,400
$0
$0
$0
$0
$0
$0
$61,776

Total
$460,699
$442,231
$416,911
$237,964
$205,865
$136,695
$103,032
$78,163
$61,250
$42,574
$17,100
$10,180
$5,563
$3,750
$2,589
$600
$1,635
$2,226,801

Spot Television
$75,785

Cable Television
$8,900

Radio
$1,656

Out-of-Home
$13,155

Magazine
$0

Total
$183,090

$169,308
$35,985
$37,370
$0
$17,300
$0
$4,340
$0
$0
$0
$0
$0
$0
$0
$0
$322,788

$0
$7,585
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,485

$0
$1,616
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,272

$0
$46,832
$0
$20,160
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$80,147

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$172,798
$103,068
$80,663
$25,970
$17,300
$15,990
$11,862
$10,055
$1,473
$1,138
$963
$445
$0
$0
$0
$607,515

% Share
of Voice
80.10%
4.70%
4.70%
3.40%
3.20%
2.40%
0.70%
0.40%
0.30%
0%
0%
0%
0%
0%
0%
0%
100%

% Change
-18.3
79.2
-20.5
67.1
96.5
-201.5
-41.5
-56
-72.2
-97.9
0
0
0
-100
0
-100
-20.2

% Share
of Voice
28%
26.40%
19.90%
7.40%
6.80%
5%
3.60%
1.70%
0.40%
0.20%
0.20%
0.10%
0.10%
0.10%
0%
0%
100%

% Change
-41.9
-82
-71.5
0
128.3
81.7
32.1
-63.7
200
0
-93.3
0
0
0
-100
-100
-36.6

% Share
of Voice
23.70%
16.30%
11.30%
9.20%
5.50%
5.30%
5.10%

% Change
27.6
-47.8
306.7
8.5
-22.9
-1.6
72.9

3.50%
3.30%
2.90%
2.40%
2.10%
1.80%
0.80%
0.10%
0%
0%
6.80%
100%

-26.5
17.4
55.9
-68
0
-3.7
60.8
-86.9
-92.6
0
2
-9

% Share
of Voice
42.50%
18.90%
9.80%
8.40%
7.50%
4.40%
2.30%
2.20%
1.10%
1%
0.60%
0.40%
0.20%
0.20%
0%.6
100%

% Change
-27.8
42.5
99.9
23.5
699.6
-62.4
-81.2
8.5
-68
6.1
-33.7
-36
8.6
-93.4
-82.9
-22.5

% Share
of Voice
36.90%
17.70%
15.70%
15.40%
4.60%
3.20%
2.50%
2.10%
0.90%
0.30%
0.30%
0.10%
0.10%
0.10%
0.10%
0%
0%

% Change
-18.2
-65.4
0
-35
-86.6
-188.5
75.6
-34.7
113.4
59.2
237.4
0
-93.2
0
0
-100
-100

0%
100%

-100
-50.7

% Share
of Voice
39.90%
25.40%
24.90%
2.80%
1.70%
1.50%
1.40%
0.60%
0.40%
0.30%
0.30%
0.20%
0.20%
0.20%
0.10%
0%
0.20%
100%

% Change
111.2
77.6
-30.8
170.4
-27.9
0
-181.9
-65.2
3.9
0
-58.5
-67.4
-81.5
-48.7
0
-100
-92.9
12.4

% Share
of Voice
69.30%
15.60%
3.30%
2.80%
2.10%
1.80%
1.60%
1.50%
1.40%
0.20%
0.10%
0.10%
0.10%
0%
0%
0%
100%

% Change
34
7.2
-65.9
51
-59.7
0
-54.7
0
0
0
-93.4
0
0
-100
-100
-100
9.3

% Share
of Voice
60.40%
15.30%
10.90%

% Change
-19
-27.6
5.9

6%
4.80%
1.10%
0.50%
0.40%
0.20%
0.10%
0%
0%
0%
0%
0%
0%
100%

17.1
-48.5
-20.6
742.7
-15.5
78.8
-91.4
0
-81.7
-98.6
-100
0
-100
-19.4

% Share
of Voice
62.40%
18.40%
10.70%
4.10%
2.40%
0.80%
0.70%
0.40%
0.10%
0%
0%
0%
0%
0%
100%

% Change
55.4
16.3
-29.3
-131.6
-39.9
-15.4
0
-72.9
-92.9
0
-100
-100
-100
0
16.6

% Share
of Voice
26.50%
17.60%
12.20%
10.50%
6.90%
5.90%
5.60%
5%
3.50%
1.60%
1.30%
1%
0.80%
0.60%
0.30%
0%

% Change
-44.9
-32.3
65.9
10.5
1,379.40
67.2
176
110
62.1
-12.1
0
0
-60.4
-69.4
-73.4
0

0.80%
100%

-94
-20.5

% Share
of Voice
41.80%
11.10%
11%
9.10%
7.70%
6.70%
3.60%
1.50%
1.30%
1.30%
1%
0.70%
0.70%
0.60%
0%
0%
0%
1.80%
100%

% Change
-5
77.6
9
-22.8
5049.3
0
-14.4
-4.1
0
-54.1
0
0
-34.7
-62.7
-93
-99.3
-100
-52.5
3.7

% Share
of Voice
20.70%
19.90%
18.70%
10.70%
9.20%
6.10%
4.60%
3.50%
2.80%
1.90%
0.80%
0.50%
0.20%
0.20%
0.10%
0%
0.10%
100%

% Change
-56.3
40.9
-41.1
2610.5
11.7
129.3
36.7
-47.1
-84.4
48.9
216.3
0
0
70.5
-93.1
-98.7
-95.3
-33.9

% Share
of Voice
30.10%

% Change
-72.4

28.40%
17%
13.30%
4.30%
2.80%
2.60%
2%
1.70%
0.20%
0.20%
0.20%
0.10%
0%
0%
0%
100%

-107.1
-11.4
-78.3
-50.7
0
-15
-83.7
-86.1
0
-93.4
-97.4
0
-100
0
-100
-62.8

Alabama Spending
Full Year 2007
Market
Alabama
Alabama
Alabama
TOTAL

Rank
6
7
11

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$24,995
$39,514
$0
$64,509

% of Adv
35.9
86.1
0
122.0

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$864
$0
$864

% of Adv
100
0
100

Advertiser
UnitedHealthcare
PacifiCare
Secure Horizons
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$78,994
$217,077
$116,852
$412,923

% of Adv
7.6
46.2
32.3
86.1

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$25,763
$7,277
$0
$33,040

% of Adv
18.9
18.3
0
37.2

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$341,929
$625,901
$157,320
$1,125,150

% of Adv
15.9
61.3
15.6
92.8

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$209,174
$15,287
$0
$224,461

% of Adv
35.4
5
0
40.4

Alaska Spending
Full Year 2007
Market
Alaska
Alaska
TOTAL

Rank
4
-Arizona Spending
Full Year 2007

Market
Arizona
Arizona
Arizona
TOTAL

Rank
3
6
8
Arkansas Spending
Full Year 2007

Market
Arkansas
Arkansas
Arkansas
TOTAL

Rank
2
6
19
California Spending
Full Year 2007

Market
California
California
California
TOTAL

Rank
6
11
12
Colorado Spending
Full Year 2007

Market
Colorado
Colorado
Colorado
TOTAL

Rank
4
7
10

Hartford/New Haven Spending
Full Year 2007

Market
Connecticut
Connecticut
Connecticut
Connecticut
TOTAL

Rank
6
8
13
24

Advertiser
UnitedHealthcare
Oxford Health Plans
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$57,793
$10,675
$22,696
$0
$91,164

% of Adv
22.9
18.5
100
0
141.4

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$53,765
$8,402
$0
$62,167

% of Adv
7
100
0
107.0

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,226,865
$595,814
$0
$1,822,679

% of Adv
46.2
59.7
0
105.9

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$205,087
$139,957
$0
$345,044

% of Adv
56.5
89.1
0
145.6

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$20,162
$1,819
$0
$21,981

% of Adv
27.7
3.2
0
30.9

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,777
$31,998
$0
$33,775

% of Adv
4.9
100
0
104.9

Washington DC Spending
Full Year 2007
Market
Washington DC
Washington DC
Washington DC
TOTAL

Rank
4
15
21

Florida Spending
Full Year 2007
Market
Florida
Florida
Florida
TOTAL

Rank
4
10
26
Georgia Spending
Full Year 2007

Market
Georgia
Georgia
Georgia
TOTAL

Rank
5
8
26
Hawaii Spending
Full Year 2007

Market
Hawaii
Hawaii
Hawaii
TOTAL

Rank
9
11
14
Idaho Spending
Full Year 2007

Market
Idaho
Idaho
Idaho
TOTAL

Rank
8
9
-Illinois Spending
Full Year 2007

Market
Illinois
Illinois
Illinois
TOTAL

Rank
4
12
34

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$267,432
$20,444
$0
$287,876

% of Adv
31.8
24.5
0
56.3

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$133,034
$33,191
$0
$166,225

% of Adv
48.3
14.4
0
62.7

Advertiser
UnitedHealthcare
Secure Horizons
John Deere Health
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$40,503
$46,874
$59,027
$0
$146,404

% of Adv
41
51.9
100
0
151.9

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$2,703
$0
$2,703

% of Adv
100
0
100.0

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$17,415
$0
$17,415

% of Adv
41.9
0
41.9

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$18,795
$0
$18,795

% of Adv
30.6
0
30.6

Advertiser
UnitedHealthcare

Timeframe
Q1 - Q4, 07

Newspaper
$5,047

% of Adv
12.6

Indiana Spending
Full Year 2007
Market
Indiana
Indiana
Indiana
TOTAL

Rank
5
6
19
Iowa Spending
Full Year 2007

Market
Iowa
Iowa
Iowa
Iowa
TOTAL

Rank
4
6
7
-Kansas Spending
Full Year 2007

Market
Kansas
Kansas
TOTAL

Rank
10
-Kentucky Spending
Full Year 2007

Market
Kentucky
Kentucky
TOTAL

Rank
6
23
Louisiana Spending
Full Year 2007

Market
Louisiana
Louisiana
TOTAL

Rank
7
23
Maine Spending
Full Year 2007

Market
Maine

Rank
3

Maine
Maine
TOTAL

6
--

Secure Horizons
PacifiCare
UHG

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$13,285
$0
$18,332

89.9
0
102.5

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$17,955
$0
$0
$17,955

% of Adv
5.6
0
0
5.6

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$64,502
$189
$0
$64,691

% of Adv
41.9
0.6
0
42.5

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$19,080
$24,807
$0
$43,887

% of Adv
22.6
33.2
0
55.8

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$8,829
$0
$8,829

% of Adv
15.2
0
15.2

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$13,814
$0
$13,814

% of Adv
46.6
0
46.6

%
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$188,061
$88,054
$0
$276,115

% of Adv
27.3
89
0
116.3

Maryland Spending
Full Year 2007
Market
Maryland
Maryland
Maryland
TOTAL

Rank
4
12
--

Massachusetts Spending
Full Year 2007
Market
Massachusetts
Massachusetts
Massachusetts
TOTAL

Rank
8
15
32

Advertiser
UnitedHealthcare
Oxford Health Plans
PacifiCare
UHG

Michigan Spending
Full Year 2007
Market
Michigan
Michigan
Michigan
TOTAL

Rank
14
15
38

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Minnesota Spending
Full Year 2007
Market
Minnesota
Minnesota
TOTAL

Rank
7
22

Advertiser
UnitedHealthcare
PacifiCare
UHG

Mississippi Spending
Full Year 2007
Market
Mississippi
Mississippi
TOTAL

Rank
3
-Missouri Spending
Full Year 2007

Market
Missouri
Missouri
Missouri
TOTAL

Rank
3
12
15

Montana Spending
Full Year 2007
Market
Montana
Montana
TOTAL

Rank
6
--

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,583
$0
$1,583

% of Adv
100
0
100.0

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$13,713
$21,783
$0
$35,496

% of Adv
30.1
67.8
0
97.9

Advertiser
PacifiCare
Secure Horizons
UnitedHealthcare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$0
$80,152
$7,213
$87,365

% of Adv
0
100
9.7
109.7

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$2,862
$0
$0
$2,862

% of Adv
1.9
0
0
1.9

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$243,282
$0
$243,282

% of Adv
13.1
0
13.1

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$133,705
$54,876
$0
$188,581

% of Adv
25
48
0
73.0

Nebraska Spending
Full Year 2007
Market
Nebraska
Nebraska
Nebraska
TOTAL

Rank
3
4
-Nevada Spending
Full Year 2007

Market
Nevada
Nevada
Nevada
TOTAL

Rank
6
7
8

Albuquerque/Santa Fe Spending
Full Year 2007
Market
New Mexico
New Mexico
New Mexico
TOTAL

Rank
5
7
16
New York Spending
Full Year 2007

Market
New York
New York
TOTAL

Rank
6
20

North Carolina Spending
Full Year 2007
Market
North Carolina
North Carolina
North Carolina
TOTAL

Rank
2
6
18

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

North Dakota Spending
Full Year 2007

Market
North Dakota
North Dakota
North Dakota
TOTAL

Rank
8
15
--

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,612
$0
$0
$1,612

% of Adv
100
0
0
100.0

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$229,774
$247,188
$0
$476,962

% of Adv
25.2
69.7
0
94.9

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$62,770
$152,025
$0
$214,795

% of Adv
12
66.1
0
78.1

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$49,919
$41,846
$22,618
$114,383

% of Adv
19.9
33.1
26.6
79.6

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$356,382
$0
$356,382

% of Adv
28.5
0
28.5

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$45,244
$0
$45,244

% of Adv
61.4
0
61.4

Timeframe
Q1 - Q4, 07

Newspaper
$10,259

% of Adv
3.5

Ohio Spending
Full Year 2007
Market
Ohio
Ohio
Ohio
TOTAL

Rank
4
10
23

Oklahoma Spending
Full Year 2007
Market
Oklahoma
Oklahoma
Oklahoma
TOTAL

Rank
4
5
12
Oregon Spending
Full Year 2007

Market
Oregon
Oregon
Oregon
TOTAL

Rank
6
8
9

Pennsylvania Spending
Full Year 2007
Market
Pennsylvania
Pennsylvania
TOTAL

Rank
7
44

Advertiser
UnitedHealthcare
PacifiCare
UHG

Providence/New Bedford Spending
Full Year 2007
Market
Rhode Island
Rhode Island
TOTAL

Rank
4
14

Advertiser
UnitedHealthcare
PacifiCare
UHG

South Carolina Spending
Full Year 2007
Market
South Carolina

Rank
4

Advertiser
UnitedHealthcare

South Carolina
South Carolina
TOTAL

10
23

Secure Horizons
PacifiCare
UHG

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$29,004
$0
$39,263

51.5
0
55.0

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,476
$0
$0
$1,476

% of Adv
100
0
0
100.0

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$158,472
$93,516
$0
$251,988

% of Adv
32.3
99.8
0
132.1

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$384,197
$756,427
$0
$1,140,624

% of Adv
20.2
52.9
0
73.1

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$30,942
$8,136
$0
$39,078

% of Adv
100
28.2
0
128.2

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$1,429
$0
$1,429

% of Adv
100
0
100.0

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$7,935
$25,870
$0

% of Adv
4.8
36.4
0

South Dakota Spending
Full Year 2007
Market
South Dakota
South Dakota
South Dakota
TOTAL

Rank
6
12
--

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Tennessee Spending
Full Year 2007
Market
Tennessee
Tennessee
Tennessee
TOTAL

Rank
6
11
13
Texas Spending
Full Year 2007

Market
Texas
Texas
Texas
TOTAL

Rank
3
4
18

Salt Lake City Spending
Full Year 2007
Market
Utah
Utah
Utah
TOTAL

Rank
7
8
21

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Burlington/Plattsburgh Spending
Full Year 2007
Market
Vermont
Vermont
TOTAL

Rank
9
-Virginia Spending
Full Year 2007

Market
Virginia
Virginia
Virginia

Rank
5
9
20

TOTAL

UHG

Q1 - Q4, 07

$33,805

41.2

Advertiser
UnitedHealthcare
Secure Horizons
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$334,156
$151,376
$0
$485,532

% of Adv
87.3
97.6
0
184.9

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$3,490
$0
$0
$3,490

% of Adv
2.2
0
0
2.2

Advertiser
Secure Horizons
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$74,338
$23,439
$0
$97,777

% of Adv
83.8
41.4
0
$125

Advertiser
UnitedHealthcare
PacifiCare
UHG

Timeframe
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper
$463
$0
$463

% of Adv
100
0
100.0

Washington Spending
Full Year 2007
Market
Washington
Washington
Washington
TOTAL

Rank
5
9
11

West Virginia Spending
Full Year 2007
Market
West Virginia
West Virginia
West Virginia
TOTAL

Rank
2
6
14

Advertiser
UnitedHealthcare
Coventry Health Care
PacifiCare
UHG

Wisconsin Spending
Full Year 2007
Market
Wisconsin
Wisconsin
Wisconsin
TOTAL

Rank
12
14
30
Wyoming Spending
Full Year 2007

Market
Wyoming
Wyoming
TOTAL

Rank
7
--

Spot Television
$28,265
$6,375
$5,250
$39,890

% of Adv
40.6
13.9
100
154.5

Cable Television
$16,316
$0
$0
$16,316

% of Adv
23.5
0
0
23.5

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0

Spot Television
$0
$0
$0

% of Adv
0
0
0

Cable Television
$0
$0
$0

% of Adv
0
0
0

Radio
$0
$0
$0

% of Adv
0
0
0

Spot Television
$690,158
$251,968
$245,157
$1,187,283

% of Adv
66.2
53.7
67.7
187.6

Cable Television
$36,588
$0
$0
$36,588

% of Adv
3.5
0
0
3.5

Radio
$19,000
$0
$0
$19,000

% of Adv
1.8
0
0
1.8

Spot Television
$110,383
$32,435
$0
$142,818

% of Adv
81.1
81.7
0
162.8

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0

Spot Television
$1,257,360
$392,780
$770,154
$2,420,294

% of Adv
58.5
38.5
76.4
173.4

Cable Television
$123,321
$0
$37,110
$160,431

% of Adv
Radio
5.7
$392,601
0
$1,200
3.7
$0
9.4
$393,801

% of Adv
18.3
0.1
0
18.4

Spot Television
$376,392
$292,272
$167,717
$836,381

% of Adv
63.8
95
100
258.8

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0

% of Adv
0.8
0
0
0

Radio
$4,660
$0
$0
$4,660

Spot Television
$179,205
$0
$0
$0
$179,205

% of Adv
71
0
0
0
71.0

Cable Television
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0

Radio
$15,465
$12,855
$0
$0
$28,320

Spot Television
$167,501
$0
$0
$167,501

% of Adv
21.9
0
0
21.9

Cable Television
$0
$0
$0
$0

% of Adv
Radio
0
$176,740
0
$0
0
$0
0
$176,740

% of Adv
23.1
0
0
23.1

Spot Television
$889,503
$401,601
$84,150
$1,375,254

% of Adv
33.5
40.3
100
173.8

Cable Television
$8,092
$0
$0
$8,092

% of Adv
0.3
0
0
0.3

% of Adv
0.2
0
0
0.2

Spot Television
$4,570
$0
$0
$4,570

% of Adv
1.3
0
0
1.3

Cable Television
$0
$0
$0
$0

% of Adv
Radio
0
$102,849
0
$0
0
$0
0.0
$102,849

% of Adv
28.3
0
0
28.3

Spot Television
$52,749
$55,560
$11,440
$119,749

% of Adv
72.3
96.8
100
269.1

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$34,325
$0
$0
$34,325

% of Adv
95.1
0
0
95.1

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$5,803
$350
$0
$6,153

% of Adv
6.1
22.3
0
0
28.4

Spot Television
$345,700
$63,000
$0
$408,700

% of Adv
41.1
75.5
0
116.6

Cable Television
$0
$0
$0
$0

% of Adv
Radio
0
$101,710
0
$0
0
$0
0.0
$101,710

% of Adv
12.1
0
0
12.1

Spot Television
$58,362
$186,150
$4,190
$248,702

% of Adv
21.2
80.8
100
202.0

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$83,779
$0
$0
$83,779

% of Adv
30.4
0
0
30.4

Spot Television
$37,971
$43,503
$0
$0
$81,474

% of Adv
38.4
48.1
0
0
48.1

Cable Television
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0.0

Radio
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0.0

Spot Television
$0
$0
$0

% of Adv
0
0
0.0

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$0
$0
$0

% of Adv
0
0
0.0

Spot Television
$16,480
$0
$16,480

% of Adv
39.6
0
39.6

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$0
$0
$0

% of Adv
0
0
0.0

Spot Television
$31,426
$0
$31,426

% of Adv
51.2
0
51.2

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$11,121
$0
$11,121

% of Adv
18.1
0
18.1

Spot Television
$34,950

% of Adv
87.4

Cable Television
$0

% of Adv
0

Radio
$0

% of Adv
0

$1,500
$0
$36,450

10.1
0
97.5

$0
$0
$0

0
0
0.0

$0
$0
$0

0
0
0.0

Spot Television
$261,250
$632
$0
$261,882

% of Adv
82.1
100
0
182.1

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$19,340
$0
$0
$19,340

% of Adv
6.1
0
0
6.1

Spot Television
$29,561
$0
$0
$29,561

% of Adv
19.2
0
0
19.2

Cable Television
$0
$5,116
$0
$5,116

% of Adv
0
16.1
0
16.1

Radio
$10,700
$0
$0
$10,700

% of Adv
7
0
0
7.0

Spot Television
$14,400
$25,548
$0
$39,948

% of Adv
17
34.2
0
51.2

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$24,382
$0
$24,382

% of Adv
0
32.6
0
32.6

Spot Television
$26,525
$0
$26,525

% of Adv
45.7
0
45.7

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$21,434
$0
$21,434

% of Adv
36.9
0
36.9

Spot Television
$5,835
$0
$5,835

% of Adv
19.7
0
19.7

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$5,000
$0
$5,000

% of Adv
16.9
0
16.9

Spot Television
$381,338
$10,900
$68,620
$460,858

% of Adv
55.4
11
100
166.4

Cable Television
$11,010
$0
$0
$11,010

% of Adv
1.6
0
0
1.6

Radio
$3,930
$0
$0
$3,930

% of Adv
0.6
0
0
0.6

Spot Television
$0
$0
$0

% of Adv
0
0
0.0

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$0
$0
$0

% of Adv
0
0
0.0

Spot Television
$31,835
$10,360
$0
$42,195

% of Adv
69.9
32.2
0
102.1

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$268,345
$0
$54,524
$322,869

% of Adv
100
0
73.4
173.4

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$12,570
$12,570

% of Adv
0
0
16.9
16.9

Spot Television
$146,360
$45,965
$0
$192,325

% of Adv
98.1
100
0
198.1

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$1,119,798
$661,085
$1,780,883

% of Adv
60.5
100
160.5

Cable Television
$161,024
$0
$161,024

% of Adv
Radio
8.7
$120,809
0
$0
8.7
$120,809

% of Adv
6.5
0
6.5

Spot Television
$349,612
$51,893
$0
$401,505

% of Adv
65.5
45.4
0
110.9

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

% of Adv
9.4
0
0
9.4

Radio
$50,440
$0
$0
$50,440

Spot Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$306,294
$107,630
$50,256
$464,180

% of Adv
33.6
30.3
100
163.9

Cable Television
$0
$0
$0
$0

% of Adv
Radio
0
$187,367
0
$0
0
$0
0.0
$187,367

% of Adv
20.5
0
0
20.5

Spot Television
$374,209
$77,808
$33,023
$485,040

% of Adv
71.5
33.9
100
205.4

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$3,334
$0
$0
$3,334

% of Adv
0.6
0
0
0.6

Spot Television
$123,621
$84,492
$62,322
$270,435

% of Adv
49.2
66.9
73.4
189.5

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$50,618
$0
$0
$50,618

% of Adv
20.1
0
0
20.1

Spot Television
$317,945
$0
$317,945

% of Adv
25.4
0
25.4

Cable Television
$0
$0
$0

% of Adv
Radio
0
$229,237
0
$0
0.0
$229,237

% of Adv
18.3
0
18.3

Spot Television
$20,840
$0
$20,840

% of Adv
28.3
0
28.3

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$0
$0
$0

% of Adv
0
0
0.0

Spot Television
$280,687

% of Adv
96.5

Cable Television
$0

% of Adv
0

Radio
$0

% of Adv
0

$23,183
$0
$303,870

41.2
0
137.7

$0
$0
$0

0
0
0.0

$0
$0
$0

0
0
0.0

Spot Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$172,005
$200
$64,755
$236,960

% of Adv
35.1
0.2
100
135.3

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$15,070
$0
$0
$15,070

% of Adv
3.1
0
0
3.1

Spot Television
$1,087,450
$669,666
$123,319
$1,880,435

% of Adv
57.2
46.8
99.7
203.7

Cable Television
$0
$0
$0
$0

% of Adv
Radio
0
$95,268
0
$4,951
0
$410
0.0
$100,629

% of Adv
5
0.3
0.3
5.6

Spot Television
$0
$9,955
$0
$9,955

% of Adv
0
34.5
0
34.5

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$0
$0
$0

% of Adv
0
0
0.0

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$0
$0
$0

% of Adv
0
0
0.0

Spot Television
$122,398
$19,929
$0

% of Adv
73.3
28
0

Cable Television
$0
$0
$0

% of Adv
0
0
0

Radio
$31,302
$0
$0

% of Adv
18.8
0
0

$142,327

101.3

$0

0.0

$31,302

18.8

Spot Television
$13,360
$30
$142,519
$155,909

% of Adv
3.5
0
100
103.5

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$4,248
$3,632
$0
$7,880

% of Adv
1.1
2.3
0
3.4

Spot Television
$152,008
$17,300
$0
$169,308

% of Adv
97.8
100
0
197.8

Cable Television
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Radio
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Spot Television
$10,220
$24,040
$0
$34,260

% of Adv
11.5
42.4
0
$54

Cable Television
$0
$1,020
$0
$1,020

% of Adv
0
1.8
0
$2

Radio
$4,200
$0
$0
$4,200

% of Adv
4.7
0
0
$5

Spot Television
$0
$0
$0

% of Adv
0
0
0.0

Cable Television
$0
$0
$0

% of Adv
0
0
0.0

Radio
$0
$0
$0

% of Adv
0
0
0.0

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$69,576
$45,889
$5,250
$120,715

% Share
of Voice
1.40%
0.90%
0.10%
2.40%

Out-of-Home
$0
$0
$0

% of Adv
0
0
0

Magazine
$0
$0
$0

% of Adv
0
0
0

Total
$864
$0
$864

% Share
of Voice
1.50%
0%
1.50%

% Change
-53.3
0
-53.3

% Change
34.1
-51.2
42.7
25.6

% Change
-77.8
-51.4
-72.3
-201.5

Out-of-Home
$218,291
$0
$0
$218,291

% of Adv
20.9
0
0
20.9

Magazine
$114
$379
$10
$503

% of Adv
Total
0 $1,043,145
0.1 $469,424
0 $362,019
0.1 $1,874,588

% Share
of Voice
14.10%
6.40%
4.90%
25.40%

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0

Total
$136,146
$39,712
$0
$175,858

% Share
of Voice
20.40%
6%
0%
26.40%

% Change
18
0
-100
-82

Out-of-Home
$20,689
$0
$0
$20,689

% of Adv
1
0
0
1

Magazine
$12,918
$1,097
$43,064
$57,079

% of Adv
0.6
0.1
4.3
5.0

Total
$2,148,818
$1,020,978
$1,007,648
$4,177,444

% Share
of Voice
4.30%
2%
2%
8.30%

% Change
136.7
-43.6
-66.9
26.2

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0

Magazine
$0
$0
$0
$0

% of Adv
Total
0
$590,226
0
$307,559
0
$167,717
0
$1,065,502

% Share
of Voice
8.10%
4.20%
2.30%
14.60%

% Change
135.1
-50.5
-47.6
37

Out-of-Home
$0
$34,025
$0
$0
$34,025

% of Adv
0
59.1
0
0
59.1

Magazine
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0

Total
$252,463
$57,555
$22,696
$0
$332,714

% Share
of Voice
5%
1.10%
0.40%
0%
6.50%

Out-of-Home
$368,450
$0
$0
$368,450

% of Adv
48.1
0
0
48.1

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0

Total
$766,456
$8,402
$0
$774,858

% Share
of Voice
12.20%
0.10%
0%
12.30%

% Change
74
0
-100
-26

% Change
-0.8
151.5
156
306.7

% Change
55.1
-43.2
279
-100
190.9

Out-of-Home
$527,728
$0
$0
$527,728

% of Adv
19.9
0
0
19.9

Magazine
$0
$0
$0
$0

% of Adv
Total
0
$2,657,991
0
$997,765
0
$84,150
0.0
$3,739,906

% Share
of Voice
8%
3%
0.30%
11.30%

Out-of-Home
$45,850
$17,200
$0
$63,050

% of Adv
12.6
10.9
0
23.5

Magazine
$4,740
$0
$0
$4,740

% of Adv
1.3
0
0
1.3

Total
$363,096
$157,157
$0
$520,253

% Share
of Voice
5.20%
2.30%
0%
7.50%

% Change
-16.3
815.9
-100
699.6

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$72,911
$57,379
$11,440
$141,730

% Share
of Voice
1.70%
1.30%
0.30%
3.30%

% Change
454.9
137.9
-88.5
504.3

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$36,102
$31,998
$0
$68,100

% Share
of Voice
3.70%
3.30%
0%
7.00%

% Change
-81.1
120.7
0
39.6

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$125,813
$0
$0
$125,813

% of Adv
15
0
0
15.0

Total
$840,655
$83,444
$0
$924,099

% Share
of Voice
6.70%
0.70%
0%
7.40%

Out-of-Home
$0
$5,125
$0
$5,125

% of Adv
0
2.2
0
2.2

Magazine
$0
$6,002
$0
$6,002

% of Adv
0
2.6
0
2.6

Total
$275,175
$230,468
$4,190
$509,833

% Share
of Voice
8.80%
7.40%
0.10%
16.30%

% Change
525
-29.9
17.5
512.6

% Change
-49.6
-17.7
-51
0
-118.3

% Change
-22.8
321.5
-100
198.7

Out-of-Home
$20,401
$0
$0
$0
$20,401

% of Adv
20.6
0
0
0
0.0

Magazine
$0
$0
$0
$0
$0

% of Adv
0
0
0
0
0.0

Total
$98,875
$90,377
$59,027
$0
$248,279

% Share
of Voice
7.80%
7.10%
4.60%
0%
19.50%

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$0
$0
$0

% of Adv
0
0
0.0

Total
$2,703
$0
$2,703

% Share
of Voice
0.40%
0%
0.40%

% Change
-91.3
0
-91.3

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$7,700
$0
$7,700

% of Adv
18.5
0
18.5

Total
$41,595
$0
$41,595

% Share
of Voice
3.20%
0%
3.20%

% Change
-88.5
-100
-188.5

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$0
$0
$0

% of Adv
0
0
0.0

Total
$61,342
$0
$61,342

% Share
of Voice
1.40%
0%
1.40%

% Change
-81.9
-100
-181.9

Out-of-Home
$0

% of Adv
0

Magazine
$0

% of Adv
0

Total
$39,997

% Share
of Voice
11.10%

% Change
-66.2

$0
$0
$0

0
0
0.0

$0
$0
$0

0
0
0.0

$14,785
$0
$54,782

4.10%
0%
15.20%

6.1
0
-60.1

Out-of-Home
$19,472
$0
$0
$19,472

% of Adv
6.1
0
0
6.1

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$318,017
$632
$0
$318,649

% Share
of Voice
11.20%
0%
0%
11.20%

% Change
-47
0
0
-47

Out-of-Home
$49,152
$26,487
$0
$75,639

% of Adv
31.9
83.3
0
115.2

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$153,915
$31,792
$0
$185,707

% Share
of Voice
1%
0.20%
0%
1.20%

% Change
-47.1
-75.5
-100
-222.6

Out-of-Home
$51,000
$0
$0
$51,000

% of Adv
60.4
0
0
60.4

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$84,480
$74,737
$0
$159,217

% Share
of Voice
0.40%
0.40%
0%
0.80%

% Change
358.5
-49.1
-100
209.4

% Change
-90.1
-100
-190.1

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$1,277
$0
$1,277

% of Adv
2.2
0
2.2

Total
$58,065
$0
$58,065

% Share
of Voice
1.20%
0%
1.20%

Out-of-Home
$5,000
$0
$5,000

% of Adv
16.9
0
16.9

Magazine
$0
$0
$0

% of Adv
0
0
0.0

Total
$29,649
$0
$29,649

% Share
of Voice
3.30%
0%
3.30%

% Change
-65.9
0
-65.9

Total
$687,839
$98,954
$68,620
$855,413

% Share
of Voice
12.40%
1.80%
1.20%
15.40%

% Change
-42.7
-22.9
-27.7
-93.3

Out-of-Home
$103,500
$0
$0
$103,500

% of Adv
15
0
0
15.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$0
$0
$0

% of Adv
0
0
0.0

Total
$1,583
$0
$1,583

% Share
of Voice
1%
0%
1.00%

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$45,548
$32,143
$0
$77,691

% Share
of Voice
4.80%
3.40%
0%
8.20%

% Change
51
-80.8
0
-29.8

% Change
-5.1
-17.7
101.1
78.3

% Change
-86.5
0
-86.5

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$268,345
$80,152
$74,307
$422,804

% Share
of Voice
11%
3.30%
3.10%
17.40%

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$149,222
$45,965
$0
$195,187

% Share
of Voice
6.10%
1.90%
0%
8.00%

% Change
215.8
344.8
-100
460.6

Out-of-Home
$21,200
$0
$21,200

% of Adv
1.1
0
1.1

Magazine
$185,441
$0
$185,441

% of Adv
Total
10
$1,851,554
0
$661,085
10.0
$2,512,639

% Share
of Voice
4.80%
1.70%
6.50%

% Change
27.7
61,111.60
61139.3

Out-of-Home
$0
$7,566
$0
$7,566

% of Adv
0
6.6
0
6.6

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

% Share
of Voice
12.60%
2.70%
0%
15.30%

% Change
-8.3
80.7
-100
-27.6

Total
$533,757
$114,335
$0
$648,092

Total
$1,612
$0
$0
$1,612

% Share
of Voice
0.40%
0%
0%
0.40%

% Change
-73.1
-100
0
-173.1

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Out-of-Home
$58,987
$0
$0
$58,987

% of Adv
6.5
0
0
6.5

Magazine
$129,810
$0
$0
$129,810

% of Adv
Total
14.2
$912,232
0
$354,818
0
$50,256
14.2
$1,317,306

% Share
of Voice
9.30%
3.60%
0.50%
13.40%

% Change
-62.8
27.6
9.1
-26.1

% Change
105.1
30.4
-70.2
65.3

Out-of-Home
$83,025
$0
$0
$83,025

% of Adv
15.9
0
0
15.9

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$523,338
$229,833
$33,023
$786,194

% Share
of Voice
11.80%
5.20%
0.70%
17.70%

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$27,240
$0
$0
$27,240

% of Adv
10.8
0
0
10.8

Total
$251,398
$126,338
$84,940
$462,676

% Share
of Voice
4.80%
2.40%
1.60%
8.80%

% Change
-19.8
-2
-60.5
-82.3

Out-of-Home
$339,005
$0
$339,005

% of Adv
27.1
0
27.1

Magazine
$7,446
$0
$7,446

% of Adv
Total
0.6
$1,250,015
0
$0
0.6
$1,250,015

% Share
of Voice
3.40%
0%
3.40%

% Change
-28.6
-100
-128.6

Out-of-Home
$7,637
$0
$7,637

% of Adv
10.4
0
10.4

Magazine
$0
$0
$0

% of Adv
0
0
0.0

Total
$73,721
$0
$73,721

% Share
of Voice
4.10%
0%
4.10%

% Change
-31.6
-100
-131.6

Out-of-Home
$0

% of Adv
0

Magazine
$0

% of Adv
0

Total
$290,946

% Share
of Voice
10.20%

% Change
14.2

$4,124
$0
$4,124

7.3
0
7.3

$0
$0
$0

0
0
0.0

$56,311
$0
$347,257

2%
0%
12.20%

151.7
-100
65.9

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$1,476
$0
$0
$1,476

% Share
of Voice
2.60%
0%
0%
2.60%

% Change
-58.6
-100
0
-158.6

Out-of-Home
$145,050
$0
$0
$145,050

% of Adv
29.6
0
0
29.6

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$490,597
$93,716
$64,755
$649,068

% Share
of Voice
5.80%
1.10%
0.80%
7.70%

% Change
-10.5
-20.6
5,080.40
5049.3

Out-of-Home
$333,420
$0
$0
$333,420

% of Adv
17.5
0
0
17.5

Magazine
$0
$0
$0
$0

% of Adv
Total
0
$1,900,335
0
$1,431,044
0
$123,729
0.0
$3,455,108

% Share
of Voice
13.60%
10.30%
0.90%
24.80%

% Change
35.5
1.6
-86
-48.9

% Change
-8.1
-89.4
-100
-197.5

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$10,760
$0
$10,760

% of Adv
0
37.3
0
37.3

Total
$30,942
$28,851
$0
$59,793

% Share
of Voice
1.20%
1.10%
0%
2.30%

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$0
$0
$0

% of Adv
0
0
0.0

Total
$1,429
$0
$1,429

% Share
of Voice
0.40%
0%
0.40%

% Change
-75.2
0
-75.2

Total
$166,911
$71,053
$0

% Share
of Voice
7.50%
3.20%
0%

% Change
-30.5
2,741.00
-100

Out-of-Home
$5,276
$25,254
$0

% of Adv
3.2
35.5
0

Magazine
$0
$0
$0

% of Adv
0
0
0

$30,530

38.7

$0

0.0

$237,964

10.70%

2610.5

% Change
40.6
-30.5
-64.6
-54.5

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$31,001
$0
$0
$31,001

% of Adv
8.1
0
0
8.1

Total
$382,765
$155,038
$142,519
$680,322

% Share
of Voice
7.20%
2.90%
2.70%
12.80%

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Magazine
$0
$0
$0
$0

% of Adv
0
0
0
0.0

Total
$155,498
$17,300
$0
$172,798

% Share
of Voice
25.60%
2.80%
0%
28.40%

% Change
-7.1
0
-100
-107.1

Out-of-Home
$0
$0
$0
$0

% of Adv
0
0
0
$0

Magazine
$0
$8,180
$0
$8,180

% of Adv
0
14.4
0
$14

Total
$88,758
$56,679
$0
$145,437

% Share
of Voice
3.20%
2%
0%
5.20%

% Change
116.1
-79.8
-100
-63.7

Total
$463
$0
$463

% Share
of Voice
0.30%
0%
0.30%

% Change
-69
0
-69

Out-of-Home
$0
$0
$0

% of Adv
0
0
0.0

Magazine
$0
$0
$0

% of Adv
0
0
0.0

% of Adv
0
0
0
0.2

Phoenix Spending
Full Year 2006 / Full Year 2007
Market

Rank

Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix
Phoenix

1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

TOTAL

Advertiser

UHG
Health Net
Humana
BC/BS of Arizona
Western Dental
Health Choice
Phoenix Health Plan
Aetna
LifeWise Health Plan
CIGNA
Sun Health MediSun
Delta Dental
Arizona Foundation For Medical Care
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (9, 6)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$339,831
$289,480
$442,316
$149,926
$0
$27,683
$0
$67,077
$76,503
$125,545
$64,015
$73,116
$31,669
$2,373
$0
$24,970
$1,714,504

Tucson Spending
Full Year 2006 / Full Year 2007
Market

Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
Tucson
TOTAL

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
--

Advertiser

UHG
Humana
Health Net
Western Dental
BC/BS of Arizona
Health Choice
LifeWise Health Plan
CIGNA
Delta Dental
Aetna
Arizona Foundation For Medical Care
Sun Health MediSun
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (1, 8)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$71,600
$228,472
$64,438
$0
$69,847
$7,282
$9,861
$21,296
$3,326
$5,325
$0
$1,878
$604
$0
$386
$484,315

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$847,513
$518,164
$175,930
$85,209
$477,968
$0
$109,975
$76,100
$20,470
$14,750
$0
$0
$0
$0
$0
$7,180
$2,333,259

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$14,500
$0
$150,235
$170,625
$4,740
$122,075
$116,965
$43,225
$0
$0
$8,550
$0
$0
$0
$0
$27,050
$657,965

$6,188
$72,300
$92,810
$138,285
$0
$120,200
$0
$0
$87,919
$0
$23,123
$0
$0
$0
$0
$2,716
$543,541

$0
$16,087
$18,051
$23,426
$0
$0
$0
$0
$0
$17,164
$0
$9,266
$9,504
$0
$0
$0
$93,498

$1,208,032
$896,031
$879,342
$567,471
$482,708
$269,958
$226,940
$186,402
$184,892
$157,459
$95,688
$82,382
$41,173
$2,373
$0
$61,916
$5,342,767

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$333,990
$10,940
$169,419
$206,256
$0
$0
$14,240
$0
$0
$0
$0
$0
$0
$0
$0
$734,845

$36,588
$35,576
$0
$7,650
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$79,814

$4,500
$44,090
$0
$0
$30,205
$100,555
$0
$0
$0
$0
$0
$0
$0
$0
$0
$179,350

$212,103
$12,000
$67,295
$0
$77,690
$0
$33,700
$0
$0
$0
$0
$0
$0
$0
$0
$402,788

$0
$9,319
$23,314
$0
$12,568
$0
$3,552
$4,362
$2,355
$0
$2,412
$0
$0
$0
$0
$57,882

$658,781
$340,397
$324,466
$213,906
$205,292
$107,837
$61,353
$25,658
$5,681
$5,325
$2,412
$1,878
$604
$0
$386
$1,953,976

% Share
of Voice

% Change

22.6
16.8
16.5
10.6
9
5.1
4.2
3.5
3.5
2.9
1.8
1.5
0.8
0
0
1.2
100

122.8
-54
64.2
18.8
-6.2
210
78.2
4.9
-28.9
138.7
0
-14.1
0
-95.4
0
-54.6
-7.9

% Share
of Voice

% Change

33.7
17.4
16.6
10.9
10.5
5.5
3.1
1.3
0.3
0.3
0.1
0.1
0
0
0
100

-31
294
-32.9
-24
-14.1
21.9
-7.4
172.6
19
-68.8
0
0
-95.3
0
-99.5
-2.5

Health Choice, $269,958
Western Dental,
$482,708

BC/BS of Arizona,
$567,471

Humana, $879,342

$0
$0
$0
$0
$14,982
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$14,982

0
0
0
0
7.3
0
0
0
0
0
0
0
0
0
0
0.8

UHG, $1,208,032

Health Net, $896,031

Los Angeles Spending
Full Year 2006 / Full Year 2007
Market

Rank

Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles
Los Angeles

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
22
23

TOTAL

Advertiser

Kaiser Permanente
Blue Shield California
Health Net
Inland Empire Health
Western Dental
Scan Health Plans
LA Care
WellPoint
Secure Horizons
CareMore Medicare Advantage
Aetna
Blue Cross Blue Shield Associations
UnitedHealthcare
PacifiCare
Blue Cross California
CIGNA
Humana
OTHER ADVERTISERS (11, 13)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$371,893
$59,671
$81,085
$4,926
$159
$154,625
$46,469
$90,345
$426,205
$16,428
$599,621
$7,909
$180,241
$0
$225,959
$62,356
$20,598
$601,875
$2,950,365

Palm Springs Spending
Full Year 2006 / Full Year 2007
Market

Rank

Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs
Palm Springs

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
17

TOTAL

Advertiser

Kaiser Permanente
Inland Empire Health
Blue Shield California
Western Dental
WellPoint
Arta Medicare Healthplan
PacifiCare
Secure Horizons
Aetna
Health Net
LA Care
Blue Cross Blue Shield Associations
Blue Cross California
UnitedHealthcare
Humana
CIGNA
OTHER ADVERTISERS (4, 7)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$13,710
$0
$0
$0
$0
$0
$0
$9,499
$11,526
$80
$0
$205
$0
$628
$217
$0
$0
$35,865

San Diego Spending
Full Year 2006 / Full Year 2007
Market

Rank

San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego
San Diego

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
17
19

TOTAL

Advertiser

Kaiser Permanente
Scan Health Plans
PacifiCare
Blue Shield California
Sharp Health Plan
Western Dental
Secure Horizons
UnitedHealthcare
Health Net
WellPoint
Blue Cross California
Community Health Group
Aetna
Delta Dental
Blue Cross Blue Shield Associations
Humana
CIGNA
OTHER ADVERTISERS (5, 7)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$155,069
$26,079
$157,320
$0
$101,698
$0
$38,977
$44,395
$34,237
$25,284
$43,027
$0
$12,946
$19,158
$1,465
$5,602
$0
$12,816
$678,073

Bay Area
Full Year 2006 / Full Year 2007
Market

Rank

Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area
Bay Area

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
18
19

Advertiser

Kaiser Permanente
Blue Shield California
Health Net
Western Dental
UnitedHealthcare
WellPoint
Delta Dental
Aetna
San Francisco Health Plan
Blue Cross California
Chinese Community Health Plan
Santa Clara Family Health Plan
Secure Horizons
HealthMarkets
Humana
PacifiCare
CIGNA
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (5, 7)

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$316,480
$19,800
$159,801
$0
$77,743
$36,008
$43,071
$128,760
$29,633
$120,524
$0
$1,140
$35,024
$0
$4,422
$0
$0
$3,365
$8,239

TOTAL

TOTAL - ALL ADVERTISERS

Market

Rank

Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California
Northern California

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

TOTAL

Advertiser

Kaiser Permanente
UHG
WellPoint
Western Dental
Aetna
Health Net
Blue Cross Blue Shield Associations
Western Health Advantage
VSP Vision
Health Plan San Joaquin
HealthMarkets
Medcore Gold
CHIP
Humana
CIGNA
Delta Dental
Safeguard Health Plan
Spectera Dental
OTHER ADVERTISERS (4, 6)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07

$984,010

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$493,180
$122,744
$42,144
$33,475
$95,621
$124,622
$42,983
$17,864
$0
$0
$0
$21,506
$57
$10,574
$0
$0
$0
$0
$0
$1,004,770

Central California Spending
Full Year 2006 / Full Year 2007
Market

Rank

Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California
Central California

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

TOTAL

Advertiser

Kaiser Permanente
WellPoint
Health Net
Western Dental
Aetna
Blue Cross Blue Shield Associations
Kern Family Health Care
UHG
GEMCare Health Plan/Medicare Plus
Health Plan San Joaquin
Humana
Delta Dental
Universal Care
CIGNA
Safeguard Health Plan
Spectera Dental
OTHER ADVERTISERS (3, 7)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$46,839
$0
$50,451
$3,024
$79,602
$1,390
$0
$32,374
$19,685
$0
$7,791
$0
$2,076
$0
$0
$0
$0
$243,232

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$4,776,582
$1,673,100
$1,174,625
$0
$1,250,091
$1,138,300
$556,269
$528,100
$197,400
$468,265
$0
$574,850
$212,000
$478,000
$133,210
$0
$0
$239,530
$13,400,322

$442,061
$642,462
$105,169
$571,467
$0
$0
$110,402
$64,811
$0
$64,681
$0
$0
$0
$0
$8,100
$0
$0
$19,397
$2,028,550

$1,725,885
$0
$333,225
$526,365
$0
$0
$158,322
$1,125
$0
$0
$4,800
$2,650
$95,093
$0
$8,800
$0
$0
$177,815
$3,034,080

$87,150
$0
$230,389
$392,537
$3,824
$0
$221,100
$0
$0
$66,224
$0
$0
$19,231
$0
$0
$0
$0
$76,165
$1,096,620

$21,187
$42,526
$26,169
$2,995
$132,080
$0
$0
$0
$512
$0
$9,142
$0
$6,039
$20,130
$49,133
$9,945
$16,051
$32,168
$368,077

$7,424,758
$2,417,759
$1,950,662
$1,498,290
$1,386,154
$1,292,925
$1,092,562
$684,381
$624,117
$615,598
$613,563
$585,409
$512,604
$498,130
$425,202
$72,301
$36,649
$1,146,950
$22,878,014

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$31,949
$0
$0
$29,526
$21,867
$0
$19,100
$4,080
$0
$0
$0
$5,300
$0
$0
$0
$0
$0
$111,822

$82,723
$92,793
$50,216
$13,950
$6,410
$1,919
$0
$0
$0
$10,402
$10,918
$0
$4,000
$0
$0
$0
$0
$273,331

$96,186
$70,775
$0
$150
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$167,111

$0
$35,501
$0
$2,800
$0
$18,360
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$56,661

$470
$0
$1,099
$0
$0
$0
$520
$13
$237
$676
$0
$0
$1,272
$156
$414
$256
$828
$5,941

$225,038
$199,069
$51,315
$46,426
$28,277
$20,279
$19,620
$13,592
$11,763
$11,158
$10,918
$5,505
$5,272
$784
$631
$256
$828
$650,731

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$682,265
$537,645
$194,280
$248,914
$184,425
$243,685
$191,300
$99,640
$67,450
$93,927
$23,100
$0
$29,555
$0
$3,700
$200
$0
$0
$2,600,086

$216,761
$43,516
$37,110
$76,512
$0
$17,164
$0
$0
$62,413
$0
$2,347
$0
$0
$0
$0
$0
$0
$0
$455,823

$254,955
$0
$0
$0
$16,025
$0
$0
$34,765
$0
$2,227
$0
$0
$0
$0
$13,460
$0
$0
$0
$321,432

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$47,273
$0
$0
$0
$0
$0
$3,500
$50,773

$23,751
$0
$3,730
$7,879
$0
$0
$95
$1,119
$4,849
$0
$9,106
$0
$1,694
$3,257
$0
$2,979
$1,843
$2,707
$63,009

$1,332,801
$607,240
$392,440
$333,305
$302,148
$260,849
$230,372
$179,919
$168,949
$121,438
$77,580
$47,273
$44,195
$22,415
$18,625
$8,781
$1,843
$19,023
$4,169,196

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$2,202,937
$675,611
$295,203
$667,295
$55,930
$278,273
$0
$0
$0
$7,800
$39,197
$8,100
$0
$17,250
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$4,138,104
$0
$255,618
$0
$249,355
$0
$184,075
$78,700
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$1,552,398
$16,260
$0
$0
$0
$0
$0
$0
$120,970
$0
$35,000
$51,483
$0
$0
$0
$0
$0
$0
$1

$7,741
$18,093
$11,129
$0
$2,568
$0
$7,470
$3,891
$0
$20,905
$0
$0
$218
$0
$6,833
$8,561
$4,231
$0
$6,215

$8,217,660
$729,764
$721,751
$667,295
$385,596
$314,281
$234,616
$211,351
$150,603
$149,229
$74,197
$60,723
$35,242
$17,250
$11,255
$8,561
$4,231
$3,365
$14,455

$4,247,596

$0

$4,905,852

$1,776,112

$97,855

Spot Television

$1,381,768
$889,764
$938,920
$500,212
$170,691
$122,600
$77,306
$0
$53,750
$0
$29,450
$0
$19,325
$0
$0
$0
$0
$0
$0
$4,183,786

Spot Television

$718,236
$606,940
$331,240
$256,360
$21,140
$81,350
$79,400
$78,800
$0
$3,535
$0
$0
$0
$0
$0
$0
$0
$2,177,001

$12,011,425

Cable Television

Radio

Out-of-Home

Magazine

Total

$256,324
$123,321
$0
$8,152
$17,380
$51,169
$69,670
$0
$0
$6,931
$0
$0
$0
$0
$0
$0
$0
$0
$0
$532,947

$317,956
$10,388
$0
$4,346
$0
$0
$3,750
$0
$0
$39,888
$0
$0
$0
$0
$0
$0
$0
$0
$0
$376,328

$233,504
$0
$0
$11,562
$167,250
$10,240
$0
$63,899
$0
$2,604
$0
$0
$0
$0
$0
$0
$0
$0
$0
$489,059

$12,156
$8,702
$0
$0
$2,994
$8,557
$30,017
$40,635
$0
$0
$0
$0
$0
$5,256
$3,256
$1,484
$504
$54
$8,515
$122,130

$2,694,888
$1,154,919
$981,064
$557,747
$453,936
$317,188
$223,726
$122,398
$53,750
$49,423
$29,450
$21,506
$19,382
$15,830
$3,256
$1,484
$504
$54
$8,515
$6,709,020

Cable Television

Radio

Out-of-Home

Magazine

Total

$79,700
$0
$0
$0
$0
$21,349
$0
$0
$0
$6,000
$0
$0
$0
$0
$0
$0
$0
$107,049

$543,804
$0
$44,370
$19,410
$90,867
$65,420
$52,441
$4,200
$0
$5,388
$0
$0
$0
$0
$0
$0
$0
$825,900

$71,243
$0
$40,877
$0
$22,950
$600
$0
$1,458
$0
$0
$0
$0
$0
$0
$0
$0
$0
$137,128

$3,194
$0
$4,602
$0
$1,605
$16,109
$0
$4,693
$0
$0
$2,828
$3,086
$0
$1,744
$243
$208
$2,116
$40,428

$1,463,016
$606,940
$471,540
$278,794
$216,164
$186,218
$131,841
$121,525
$19,685
$14,923
$10,619
$3,086
$2,076
$1,744
$243
$208
$2,116
$3,530,738

% Share of
Voice
% Change

32.5
10.6
8.5
6.5
6.1
5.7
4.8
3
2.7
2.7
2.7
2.6
2.2
2.2
1.9
0.3
0.2
5
100

-20
-17.2
-18.1
1.6
25.2
-47.5
7,196.90
-38.5
-38.9
0
-7.5
218.4
58.8
-72.1
-42
-68.9
-50.1
-29.1
-16.5

% Share of
Voice
% Change

34.6
30.6
7.9
7.1
4.3
3.1
3
2.1
1.8
1.7
1.7
0.8
0.8
0.1
0.1
0
0.1
100

-65.1
-29.3
-3.5
-29.7
-68.3
0
-84.4
-52.4
54.1
-69.2
0
-8.8
-54.9
-98.8
-88.5
-90.2
-86.9
-54.5

% Share of
Voice
% Change

32
14.6
9.4
8
7.2
6.3
5.5
4.3
4.1
2.9
1.9
1.1
1.1
0.5
0.4
0.2
0
0.5
100

-29
17.1
-9.4
-8.1
-12
0.5
-6.2
467.6
-32.4
286.7
-19
3,079.10
6.9
-75.6
-72.9
-81.8
-90.3
-74.7
-13.1

% Share of
Voice
% Change

68.4
6.1
6
5.6
3.2
2.6
2
1.8
1.3
1.2
0.6
0.5
0.3
0.1
0.1
0.1
0
0
0.1

19.5
40.9
-67.9
25.5
330.8
-46.5
102.4
-43.6
-24.3
34
92.1
0
-84.6
-62.1
-87.2
-93.9
-90.2
-95.7
-89.4

100

-3.5

% Share of
Voice
% Change

40.2%
17.2%
14.6%
8.3%
6.8%
4.7%
3.3%
1.8%
0.8%
0.7%
0.4%
0.3%
0.3%
0.2%
0.0%
0.0%
0.0%
0.0%
0.1%
100.0%

3957.7
911.3
2413.9
62.3
567.8
0
832.2
-22.2
0
-65.7
33.1
-48.8
89.1
-124.7
-360.1
-127.3
1.6
0
-370.5
-5.4

% Share of
Voice
% Change

41.4%
17.2%
13.4%
7.9%
6.1%
5.3%
3.7%
3.4%
0.6%
0.4%
0.3%
0.1%
0.1%
0.0%
0.0%
0.0%
0.1%
100.0%

-36.5
1353.9
-30.8
7.4
278.1
697.4
-37.9
13.4
0
-50.9
-102.3
-129.2
0
-270.2
0
0
-284.6
992.6

Ft. Myers/Naples Spending
Full Year 2006 / Full Year 2007
Market

Rank

Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers
Ft. Myers

1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

TOTAL

Advertiser

Humana
UHG
Universal HealthCare
BC/BS of Florida
Advantage Care
Amerigroup Corp
Aetna
WellCare
Blue Cross Blue Shield Associations
Florida Health Choice Plan
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$182,867
$114,160
$100,223
$3,670
$8,642
$6,943
$5,827
$850
$659
$279
$258
$0
$0
$0
$0
$0
$424,378

Miami/Ft. Lauderdale Spending
Full Year 2006 / Full Year 2007
Market

Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
Miami
TOTAL

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Advertiser

Humana
Preferred Care Partners
BC/BS of Florida
CarePlus Health Plans
AvMed
UHG
MD MedicareChoice
WellCare
Aetna
Citrus Health Care
Summit Health Plans
Delta Dental
Preferred Medical Plan
Medica HealthCare Plans, Inc.
CIGNA
Kaiser Permanente
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (11, 9)
TOTAL - ALL ADVERTISERS

Tampa/St. Petersburg Spending

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$2,162,108
$1,537,498
$319,535
$1,339,996
$346,995
$356,494
$314,702
$325,773
$241,896
$264,975
$249,865
$52,840
$111,993
$143,920
$7,138
$4,620
$2,176
$367,929
$8,150,453

Full Year 2006 / Full Year 2007
Market

Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
TOTAL

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

Advertiser

Humana
UHG
BC/BS of Florida
CarePlus Health Plans
WellCare
Citrus Health Care
Universal HealthCare
Aetna
Freedom Health
MD MedicareChoice
QHP Quality Health Plans
Advantage Care
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (8, 7)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$1,074,136
$918,831
$314,104
$706,117
$714,731
$359,310
$380,582
$182,272
$338,372
$185,669
$178,368
$29,701
$6,094
$2,444
$0
$66,091
$5,456,822

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$8,880
$3,200
$0
$8,060
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$20,140

$0
$8,092
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$8,092

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$191,747
$125,452
$100,223
$11,730
$8,642
$6,943
$5,827
$850
$659
$279
$258
$0
$0
$0
$0
$0
$452,610

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$685,242
$285,309
$512,896
$192,330
$619,238
$265,331
$35,960
$0
$0
$14,648
$0
$75,406
$0
$0
$0
$0
$0
$0
$2,686,360

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$224,730
$0
$222,263
$0
$56,021
$2,148
$0
$0
$43,257
$0
$0
$59,000
$57,074
$25,125
$0
$0
$0
$61,069
$750,687

$166,428
$0
$684,994
$0
$175,797
$315,252
$54,790
$0
$32,101
$8,726
$0
$0
$0
$0
$0
$0
$0
$13,350
$1,451,438

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$3,238,508
$1,822,807
$1,739,688
$1,532,326
$1,198,051
$939,225
$405,452
$325,773
$317,254
$288,349
$249,865
$187,246
$169,067
$169,045
$7,138
$4,620
$2,176
$442,348
$13,038,938

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$621,909
$508,365
$388,969
$260,709
$15,220
$24,548
$0
$162,966
$0
$48,004
$0
$0
$0
$0
$0
$0
$2,030,690

$19,415
$0
$8,870
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$28,285

$217,227
$0
$27,306
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$244,533

$55,860
$98,151
$348,000
$0
$7,050
$14,655
$0
$0
$0
$0
$19,152
$0
$0
$0
$0
$20,360
$563,228

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$1,988,547
$1,525,347
$1,087,249
$966,826
$737,001
$398,513
$380,582
$345,238
$338,372
$233,673
$197,520
$29,701
$6,094
$2,444
$0
$86,451
$8,323,558

% Share
of Voice

% Change

42.4
27.7
22.1
2.6
1.9
1.5
1.3
0.2
0.1
0.1
0.1
0
0
0
0
0
100

2.4
666.5
-62.3
-93.1
-86.8
0
-63.8
-94
-91.5
0
0
-100
-100
-100
0
-100
-41.4

% Share
of Voice

% Change

24.8
14
13.3
11.8
9.2
7.2
3.1
2.5
2.4
2.2
1.9
1.4
1.3
1.3
0.1
0
0
3.4
100

45.4
-22.9
-44.6
-17.4
117.1
202.9
0
-55.4
59.8
14.1
40.5
26
157.2
-43.5
-78.8
0
-93.2
-41.3
-1.5

% Share
of Voice

% Change

23.9
18.4
13.1
11.6
8.9
4.8
4.6
4.1
4.1
2.8
2.4
0.4
0.1
0
0
1
100

19.2
407.1
-61.7
55.5
32.1
-9.7
-70.1
61.7
162.1
0
-54.2
-64.6
-80.2
-92.3
0
94.6
-16.5

Boston Spending
Full Year 2006 / Full Year 2007
Market

Rank

Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston
Boston

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
--

TOTAL

Advertiser

Harvard Pilgrim Health Care
BC/BS of Massachusetts
Tufts Associated Health Plans
Fallon Community Health Plan
Neighborhood Health Plan
Health Net
UHG
MVP Health Plan
Altus Dental Health Insurance
BC/BS of Vermont
Aetna
Oxford Health Plans
Humana
Delta Dental
Anthem
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (4, 7)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$1,389,496
$308,236
$119,239
$312,390
$0
$5,644
$63,344
$18,714
$131,290
$0
$29,967
$189
$22,407
$18,618
$14,165
$7,894
$1,224
$0
$25,591
$2,468,408

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$1,389,050
$1,828,598
$971,305
$1,259,825
$147,540
$0
$29,561
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$5,625,879

$419,980
$80,889
$30,972
$75,150
$76,443
$0
$0
$122,242
$0
$0
$0
$5,116
$0
$0
$0
$0
$0
$0
$0
$810,792

$1,088,399
$851,941
$1,287,225
$126,246
$93,105
$0
$10,700
$0
$0
$72,400
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,530,016

$209,418
$546,447
$340,200
$152,249
$82,174
$300,792
$49,152
$0
$0
$0
$0
$23,868
$0
$0
$0
$0
$0
$0
$0
$1,704,300

$18,213
$2,181
$0
$27,299
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$47,693

$4,514,556
$3,618,292
$2,748,941
$1,953,159
$399,262
$306,436
$152,757
$140,956
$131,290
$72,400
$29,967
$29,173
$22,407
$18,618
$14,165
$7,894
$1,224
$0
$25,591
$14,187,088

% Share
of Voice

% Change

31.8
25.5
19.4
13.8
2.8
2.2
1.1
1
0.9
0.5
0.2
0.2
0.2
0.1
0.1
0.1
0
0
0.2
100

25.3
-9.9
-28.6
-1.4
101.7
521.4
-147.3
11.9
38.3
0
-66.6
-75.2
-35.4
-37.6
-93.5
-86.1
-97.2
0
-83.5
-5.1

Grand Rapids/Kalamazoo Spending
Full Year 2006 / Full Year 2007
Market

Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
Grand Rapids/Kalamazoo
TOTAL

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

Advertiser

Priority Health
BC/BS of Michigan
Delta Dental
Blue Care Network
UHG
Humana
Grand Valley Health
Physicians Care
Physicians Health Plan
Aetna
Great Lakes Health Plan
HAP/Health Alliance Plan
HealthPlus Michigan
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (2, 4)
TOTAL - ALL ADVERTISERS

Timeframe

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

Newspaper % of Adv

$150,429
$122,505
$61,528
$25,866
$22,285
$40,470
$16,949
$0
$0
$9,233
$0
$0
$0
$1,045
$0
$0
$408
$450,718

11.1
9.1
22.7
19.5
38.9
75.6
33.1
0
0
80.3
0
0
0
100
0
0
64.5
13.4

Spot Television

% of Adv

Cable Television

% of Adv

Radio

$440,869
$574,129
$101,450
$0
$250
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,116,698

32.5
42.7
37.5
0
0.9
0
0
0
0
0
0
0
0
0
0
0
0
33.2

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$10,285
$0
$0
$0
$0
$0
$0
$10,285

0
0
0
0
0
0
0
0
0
0
100
0
0
0
0
0
0
0.3

$0
$451,047
$67,525
$54,810
$23,950
$0
$16,629
$0
$6,175
$0
$0
$0
$0
$0
$0
$0
$225
$620,361

% of Adv

Out-of-Home

0
33.5
25
41.3
87.4
0
32.5
0
47.2
0
0
0
0
0
0
0
35.5
18.4

$734,557
$190,800
$29,000
$11,400
$51,000
$0
$0
$0
$6,900
$0
$0
$0
$0
$0
$0
$0
$0
$1,023,657

% of Adv Magazine

54.2
14.2
10.7
8.6
72.8
0
0
0
52.8
0
0
0
0
0
0
0
0
30.4

$29,901
$7,416
$11,000
$40,670
$0
$13,061
$17,564
$16,937
$0
$2,270
$0
$4,958
$2,270
$0
$0
$0
$0
$146,047

% of Adv

Total

% Share
of Voice

2.2
0.6
4.1
30.6
0
24.4
34.3
100
0
19.7
0
100
100
0
0
0
0
4.3

$1,355,756
$1,345,897
$270,503
$132,746
$97,485
$53,531
$51,142
$16,937
$13,075
$11,503
$10,285
$4,958
$2,270
$1,045
$0
$0
$633
$3,367,766

40.3
40
8
3.9
2.9
1.6
1.5
0.5
0.4
0.3
0.3
0.1
0.1
0
0
0
0
100

% Change

53.8
1.9
128.2
-48.1
1810.2
-84.8
121.1
49.7
-15.5
-69.7
158
-9.1
0
-93.4
-100
0
-98.6
7.9

Kansas City Spending
Full Year 2006 / Full Year 2007
Market

Rank

Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City
Kansas City

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

TOTAL

Advertiser

BC/BS of Kansas City
Humana
UHG
Coventry Health Care
Aetna
HealthCare USA
Mercy CarePlus
Delta Dental
WellPoint
Mid-America Health
Preferred Health Systems
Blue Cross Blue Shield Associations
Health Net
Community Health Plan
First Guard Health Plan
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 3)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper % of Adv

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$1,222,701
$307,631
$143,928
$99,704
$110,439
$1,350
$0
$17,174
$0
$0
$10,055
$1,292
$504
$0
$0
$0
$0
$0
$1,914,778

86.2
64.6
48.3
49.1
93.1
1.4
0
100
0
0
100
100
100
0
0
0
0
0
70.9

St. Louis Spending
Full Year 2006 / Full Year 2007
Market

Rank

St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis
St. Louis

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

TOTAL

Advertiser

UHG
WellPoint
Anthem
Mercy Health Plans
Group Health Plan (GHP)
Essence Healthcare
Aetna
Humana
Coventry Health Care
Delta Dental
Harmony Health Plan
HealthLink
Community Care Plus
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (4, 4)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper % of Adv

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$100,044
$0
$135,392
$86,189
$133,945
$0
$68,564
$20,718
$0
$57,851
$0
$18,377
$4,242
$1,746
$0
$0
$682
$627,750

96.9
0
59.2
39.1
100
0
58.8
23
0
100
0
100
100
100
0
0
9.9
33.6

Springfield MO Spending
Full Year 2006 / Full Year 2007
Market

Rank

Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield
Springfield

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
--

TOTAL

Advertiser

Humana
UHG
St. Johns Health Plans
WellPoint
Mercy Health Plans
St. John's Premiere Plus
Community Health Plan
Oxford Health Plans
Anthem
Coventry Health Care
HealthCare USA
Aetna
St. Johns PremierOne
HealthMarkets
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (1, 3)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper % of Adv

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$61,269
$28,857
$45,186
$0
$52,214
$28,603
$40,197
$14,336
$15,813
$0
$5,650
$4,992
$0
$0
$565
$0
$0
$221
$297,903

37.6
112.2
71.2
0
87.4
52.1
83.5
72.1
97.2
0
100
100
0
0
100
0
0
100
49.5

Spot Television

% of Adv

Cable Television

% of Adv

Radio

% of Adv

$0
$94,687
$56,808
$94,796
$0
$47,390
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$293,681

0
19.9
19.1
46.7
0
48
0
0
0
0
0
0
0
0
0
0
0
0
10.9

$15,725
$8,475
$0
$520
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$24,720

1.1
1.8
0
0.3
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0.9

$47,832
$40,220
$0
$8,075
$8,240
$49,942
$35,340
$0
$0
$12,105
$0
$0
$0
$0
$0
$0
$0
$0
$201,754

3.4
8.4
0
4
6.9
50.6
100
0
0
100
0
0
0
0
0
0
0
0
7.5

Spot Television

% of Adv

Cable Television

% of Adv

Radio

% of Adv

$335,700
$306,105
$83,900
$37,335
$0
$0
$0
$53,250
$50,800
$0
$5,250
$0
$0
$0
$0
$0
$0
$872,340

199.4
100
36.7
16.9
0
0
0
59.2
77.2
0
10.5
0
0
0
0
0
0
46.7

$11,010
$0
$0
$20,000
$0
$109,412
$0
$0
$15,019
$0
$0
$0
$0
$0
$0
$0
$0
$155,441

3.7
0
0
9.1
0
91.3
0
0
22.8
0
0
0
0
0
0
0
0
8.3

$0
$0
$1,815
$76,804
$0
$10,475
$47,980
$300
$0
$0
$16,875
$0
$0
$0
$0
$0
$1,000
$155,249

0
0
0.8
34.9
0
8.7
41.2
0.3
0
0
33.8
0
0
0
0
0
14.5
8.3

Spot Television

% of Adv

Cable Television

% of Adv

Radio

% of Adv

$97,660
$60,110
$13,680
$60,910
$4,470
$22,050
$0
$0
$0
$8,960
$0
$0
$0
$2,430
$0
$0
$0
$0
$270,270

59.9
87.8
21.5
100
7.5
40.2
0
0
0
100
0
0
0
100
0
0
0
0
44.9

$0
$0
$0
$0
$0
$0
$0
$43
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$43

0
0
0
0
0
0
0
0.2
0
0
0
0
0
0
0
0
0
0
--

$0
$0
$4,640
$0
$3,030
$4,195
$7,920
$5,500
$450
$0
$0
$0
$3,684
$0
$0
$0
$0
$0
$29,419

0
0
7.3
0
5.1
7.6
16.5
27.7
2.8
0
0
0
100
0
0
0
0
0
4.9

Out-of-Home

$86,563
$17,059
$97,002
$0
$0
$0
$0
$0
$12,150
$0
$0
$0
$0
$0
$0
$0
$0
$0
$212,774

Out-of-Home

$0
$0
$7,450
$0
$0
$0
$0
$15,650
$0
$0
$27,735
$0
$0
$0
$0
$0
$5,232
$56,067

% of Adv Magazine

6.1
3.6
32.6
0
0
0
0
0
100
0
0
0
0
0
0
0
0
0
7.9

$44,905
$8,170
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$53,075

% of Adv Magazine

0
0
3.3
0
0
0
0
17.4
0
0
55.6
0
0
0
0
0
75.7
3

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv

Total

% Share
of Voice

3.2
1.7
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2

$1,417,726
$476,242
$297,738
$203,095
$118,679
$98,682
$35,340
$17,174
$12,150
$12,105
$10,055
$1,292
$504
$0
$0
$0
$0
$0
$2,700,782

52.5
17.6
11
7.5
4.4
3.7
1.3
0.6
0.4
0.4
0.4
0
0
0
0
0
0
0
100

83.3
-29.8
-127
78.9
-46.6
0
0
-27.9
-34.1
384.2
509.4
-93.3
0
-100
-100
-100
0
-100
14.4

% of Adv

Total

% Share
of Voice

% Change

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$446,754
$306,105
$228,557
$220,328
$133,945
$119,887
$116,544
$89,918
$65,819
$57,851
$49,860
$18,377
$4,242
$1,746
$0
$0
$6,914
$1,866,847

24
16.4
12.2
11.8
7.2
6.4
6.2
4.8
3.5
3.1
2.7
1
0.2
0.1
0
0
0.4
100

-92.9
12.4
-59.9
9
43.8
0
-9.6
-9.7
369.3
-41.5
273.9
135.4
34.2
-93.2
-100
0
-93.3
-23.6

% Change

Out-of-Home

$4,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,000

% of Adv Magazine

2.5
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0.7

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv

Total

% Share
of Voice

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$162,929
$88,967
$63,506
$60,910
$59,714
$54,848
$48,117
$19,879
$16,263
$8,960
$5,650
$4,992
$3,684
$2,430
$565
$0
$0
$221
$601,635

27.1
14.8
10.6
10.1
9.9
9.1
8
3.3
2.7
1.5
0.9
0.8
0.6
0.4
0.1
0
0
0
100

% Change

-56.5
-57.7
8,540.30
0
348
-30.7
0
0
-79.8
0
-35.1
-63.8
0
-63.1
-93.5
-100
0
-98
-17.9

Downstate NY Spending
Full Year 2006 / Full Year 2007
Market

Rank

Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY
Downstate NY

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

TOTAL

Advertiser

HIP Health Plan New York
GHI (Group Health, Inc.)
Aetna
Horizon BC/BS New Jersey
Elderplan
MetroPlus Health Plan
Fidelis Care
UnitedHealthcare
Affinity Health Plan
Delta Dental
Oxford Health Plans
WellPoint
Health Plus
AmeriHealth
PacifiCare
Blue Cross Blue Shield Associations
CIGNA
Humana
Kaiser Permanente
OTHER ADVERTISERS (25, 24)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$1,901,638
$4,466
$316,689
$52,697
$8,704
$172
$298,529
$135,455
$512,626
$1,178,706
$759,355
$37,738
$83,808
$6,558
$0
$236,291
$0
$9,143
$0
$1,302,279
$6,844,854

Upstate NY Spending
Full Year 2006 / Full Year 2007
Market

Rank

Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Advertiser

Excellus
MVP Health Plan
Fidelis Care
Universal HealthCare
Independent Health
Blue Cross Blue Shield Associations
Capital District Physicians Health Plan
Empire BC/BS
UHG
HealthNow
Preferred Care
Humana
Aetna
WellCare
Delta Dental
Touchstone Health Partnership, Inc
Matthew Thornton Health Plan

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$1,553,715
$311,687
$462,851
$336,534
$406,100
$470,534
$191,552
$509,504
$219,968
$0
$145,460
$161,242
$56,590
$92,258
$0
$0
$0

Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
Upstate NY
TOTAL

18
19
20
21
22
23
24
25
26
27

WellPoint
Health Plus
Kaiser Permanente
Ameriplan USA
Health Net
CIGNA
Geisinger Health Plan
GHI (Group Health, Inc.)
HealthMarkets
Simply Prescriptions
OTHER ADVERTISERS (3, 4)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$0
$2,700
$0
$0
$816
$0
$0
$0
$0
$0
$530
$4,922,041

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$1,007,630
$1,910,450
$667,610
$490,596
$1,244,400
$0
$0
$741,899
$169,650
$0
$121,600
$310,300
$0
$0
$560,470
$13,000
$0
$0
$0
$80,425
$7,318,030

$0
$279,300
$0
$571,517
$70,350
$0
$0
$161,024
$39,839
$0
$0
$0
$32,466
$0
$0
$0
$0
$0
$0
$391,719
$1,546,215

$791,144
$396,050
$798,200
$306,871
$0
$541,300
$672,844
$86,121
$545,195
$0
$6,660
$0
$6,700
$0
$0
$46,400
$0
$0
$0
$1,079,373
$5,276,858

$0
$325,692
$0
$217,507
$40,000
$811,176
$350,787
$0
$0
$0
$0
$387,382
$526,000
$612,999
$0
$0
$0
$0
$0
$764,475
$4,036,018

$165,000
$250,260
$342,097
$12,312
$0
$0
$0
$185,441
$0
$0
$44,000
$107,825
$0
$0
$0
$0
$83,420
$0
$0
$178,208
$1,368,563

$3,865,412
$3,166,218
$2,124,596
$1,651,500
$1,363,454
$1,352,648
$1,322,160
$1,309,940
$1,267,310
$1,178,706
$931,615
$843,245
$648,974
$619,557
$560,470
$295,691
$83,420
$9,143
$0
$3,796,479
$26,390,538

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$883,696
$564,712
$78,550
$602,071
$256,578
$332,020
$217,675
$229,632
$509,950
$289,830
$0
$8,292
$4,000
$0
$47,380
$0
$0

$102,306
$139,231
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$134,485
$13,627
$283,730
$253,012
$211,385
$68,039
$139,532
$54,997
$34,688
$44,760
$0
$0
$0
$2,500
$0
$0
$0

$219,483
$173,615
$374,122
$0
$203,511
$40,800
$351,202
$30,835
$21,200
$305,298
$72,550
$0
$70,129
$0
$0
$23,880
$13,850

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$2,893,685
$1,202,872
$1,199,253
$1,191,617
$1,077,574
$911,393
$899,961
$824,968
$785,806
$639,888
$218,010
$169,534
$130,719
$94,758
$47,380
$23,880
$13,850

$0
$0
$4,495
$0
$0
$0
$0
$0
$0
$0
$3,985
$4,032,866

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$241,537

$0
$2,250
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,243,005

$13,284
$0
$0
$2,700
$0
$0
$0
$0
$0
$0
$4,320
$1,920,779

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$13,284
$4,950
$4,495
$2,700
$816
$0
$0
$0
$0
$0
$8,835
$12,360,228

% Share of
Voice

% Change

14.6
12
8.1
6.3
5.2
5.1
5
5
4.8
4.5
3.5
3.2
2.5
2.3
2.1
1.1
0.3
0
0
14.4
100

30.5
64.9
52.7
-71.9
123.4
24.2
74.4
147.6
130.8
-16.8
-72.6
469
-58.8
519.6
62,174.40
-72.2
-47.3
-98.2
-100
-48.7
-16.1

% Share of
Voice

% Change

23.4%
9.7%
9.7%
9.6%
8.7%
7.4%
7.3%
6.7%
6.4%
5.2%
1.8%
1.4%
1.1%
0.8%
0.4%
0.2%
0.1%

470.3
268.5
46.8
-39.7
-16
-67.5
-12.6
1738.9
12102
-139.6
-28.2
4793.2
-443.7
-159.1
-292.7
0
-70.2

0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
100.0%

0
-82.8
0
0
-99.2
-800
-100
-100
-400
-100
-478.6
15989.8

Cincinnati Spending
Full Year 2006 / Full Year 2007
Market

Rank

Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati
Cincinnati

1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

TOTAL

Advertiser

Humana
UHG
Amerigroup Corp
WellPoint
Medical Mutual of Ohio
Delta Dental
CareSource
Anthem
Aetna
First Health Network
HealthSource
UNICARE
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (1, 4)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$401,366
$133,734
$0
$13,230
$4,630
$0
$0
$27,068
$11,110
$0
$0
$5,282
$1,259
$0
$0
$491
$598,170

Cleveland Spending
Full Year 2006 / Full Year 2007
Market

Rank

Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland
Cleveland

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

TOTAL

Advertiser

SummaCare
Kaiser Permanente
WellPoint
Medical Mutual of Ohio
UHG
Gateway Health Plan
Aetna
Humana
SecureCare
PrimeTime Health Plan
Delta Dental
Anthem
WellCare
AultCare
CIGNA
Blue Cross Blue Shield Associations
OTHER ADVERTISERS (9, 9)
TOTAL - ALL ADVERTISERS

Columbus OH Spending
Full Year 2006 / Full Year 2007

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$379,695
$15,452
$0
$7,295
$39,840
$0
$38,170
$170,187
$225,593
$131,586
$0
$33,527
$0
$31,821
$0
$2,203
$25,353
$1,100,722

Market

Rank

Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

TOTAL

Advertiser

Mount Carmel Health Plan
Medical Mutual of Ohio
Aetna
Ohio Health Choice Plan
UHG
WellPoint
Humana
Anthem
CareSource
One Health Plan
Delta Dental
VSP Vision
First Health Network
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (1, 4)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$145,763
$274,782
$222,653
$131,472
$107,095
$0
$100,752
$28,014
$0
$0
$0
$40,572
$0
$1,272
$0
$0
$497
$1,052,872

Dayton Spending
Full Year 2006 / Full Year 2007
Market

Rank

Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton
Dayton

1
2
3
4
5
6
7
8
9
10
11
12
13
14
--

TOTAL

Advertiser

WellPoint
Humana
UHG
Mount Carmel Health Plan
Aetna
Dental Care Plus
Medical Mutual of Ohio
Anthem
Blue Cross Blue Shield Associations
Health Net
Delta Dental
UNICARE
CIGNA
HealthMarkets
Kaiser Permanente
OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$240,140
$130,672
$165,554
$114,527
$6,481
$29,507
$13,112
$13,047
$734
$287
$0
$0
$0
$0
$0
$0
$714,061

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$172,587
$235,492
$116,469
$97,170
$0
$9,500
$10,800
$1,800
$15,975
$0
$5,400
$0
$0
$0
$0
$0
$665,193

$26,679
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$26,679

$81,798
$92,897
$11,765
$1,325
$96,681
$57,078
$18,257
$0
$0
$23,970
$0
$0
$0
$0
$0
$0
$383,771

$46,249
$58,987
$0
$0
$0
$23,400
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$128,636

$7,070
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$7,070

$735,749
$521,110
$128,234
$111,725
$101,311
$89,978
$29,057
$28,868
$27,085
$23,970
$5,400
$5,282
$1,259
$0
$0
$491
$1,809,519

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$23,175
$212,775
$367,500
$4,250
$114,600
$0
$13,800
$25,000
$0
$0
$0
$0
$0
$0
$0
$0
$27,716
$788,816

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$44,130
$73,385
$17,625
$0
$74,770
$28,728
$47,530
$52,431
$1,200
$0
$49,410
$10,870
$80,360
$0
$0
$0
$14,910
$495,349

$4,847
$0
$0
$257,509
$0
$327,381
$0
$0
$0
$0
$62,100
$0
$5,500
$0
$0
$0
$22,777
$680,114

$7,445
$149,275
$0
$95,148
$129,810
$0
$185,344
$0
$0
$0
$0
$50,620
$0
$0
$31,179
$0
$0
$648,821

$459,292
$450,887
$385,125
$364,202
$359,020
$356,109
$284,844
$247,618
$226,793
$131,586
$111,510
$95,017
$85,860
$31,821
$31,179
$2,203
$90,756
$3,713,822

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$339,723
$0
$79,612
$49,232
$65,100
$111,590
$2,320
$1,500
$32,352
$0
$0
$0
$0
$0
$0
$0
$0
$681,429

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$41,338
$177,904
$21,967
$20,060
$19,700
$29,827
$27,795
$48,709
$33,094
$60,658
$33,870
$0
$0
$0
$0
$0
$0
$514,922

$0
$10,571
$23,401
$9,975
$0
$0
$0
$3,090
$0
$0
$9,000
$0
$4,750
$0
$0
$0
$0
$60,787

$5,214
$3,155
$0
$24,502
$0
$0
$0
$2,822
$0
$0
$0
$0
$0
$0
$0
$0
$0
$35,693

$532,038
$466,412
$347,633
$235,241
$191,895
$141,417
$130,867
$84,135
$65,446
$60,658
$42,870
$40,572
$4,750
$1,272
$0
$0
$497
$2,345,703

Spot Television

Cable Television

Radio

Out-of-Home

Magazine

Total

$191,863
$88,603
$25,316
$0
$46,140
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$351,922

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$432,003
$219,275
$190,870
$114,527
$52,621
$29,507
$13,112
$13,047
$734
$287
$0
$0
$0
$0
$0
$0
$1,065,983

% Share
of Voice

% Change

40.7
28.8
7.1
6.2
5.6
5
1.6
1.6
1.5
1.3
0.3
0.3
0.1
0
0
0
100

105.2
115.9
0
-40.4
299.7
-24.3
0
-95.5
-11.7
0
0
-86.7
-93.3
-100
0
-99
-13.1

% Share
of Voice

% Change

12.4
12.1
10.4
9.8
9.7
9.6
7.7
6.7
6.1
3.5
3
2.6
2.3
0.9
0.8
0.1
2.4
100

45.6
-56.4
47.2
-39.2
-196.2
0
-0.7
-43
81.1
-29.2
-32.5
-90.1
1,341.10
222.8
-76.4
-93.5
-62.6
-33.6

% Share
of Voice

% Change

22.7
19.9
14.8
10
8.1
6
5.6
3.6
2.8
2.6
1.8
1.7
0.2
0.1
0
0
0
100

74.2
10.2
-10.1
-28.1
-221.6
-55.1
-59.9
-77.1
41.2
0
-67.8
0
0
-93.1
-100
0
-98.3
-27.3

% Share
of Voice

% Change

40.5
20.6
17.9
10.7
4.9
2.8
1.2
1.2
0.1
0
0
0
0
0
0
0
100

141
-12.9
-115.9
27.1
140.6
21
-84.3
-88.6
-93.4
0
-100
-100
-100
-100
0
-100
-30.9

Austin Spending
Full Year 2006 / Full Year 2007
Market

Rank

Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin
Austin

1
2
3
4
5
6
7
8
9
10
11
12
13
--

TOTAL

Advertiser

Humana
BC/BS of Texas
UHG
UNICARE
Amerigroup Corp
Texas Community Care
Physicians Health Choice
Aetna
Blue Cross Blue Shield Associations
Health Net
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 1)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$69,661
$91,245
$72,064
$11,397
$0
$26,055
$8,225
$7,439
$843
$329
$0
$0
$0
$0
$0
$287,258

Corpus Christi Spending
Full Year 2006 / Full Year 2007
Market

Rank

Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi
Corpus Christi

1
2
3
4
5
6
7
8
9
10
11
12
13
--

TOTAL

Advertiser

Humana
Physicians Health Choice
UHG
Care Improvement Plus
Aetna
CHIP
Blue Cross Blue Shield Associations
Health Net
Universal HealthCare
BC/BS of Texas
CIGNA
HealthMarkets
Empire BC/BS
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$31,900
$55,760
$12,283
$19,129
$3,746
$0
$275
$108
$0
$0
$0
$0
$0
$0
$0
$123,201

Dallas/Ft. Worth Spending
Full Year 2006 / Full Year 2007
Market

Rank

Dallas/Ft. Worth

1

Advertiser

UHG

Timeframe Newspaper

Q1 - Q4, 07

$633,191

Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth
Dallas/Ft. Worth

2
3
4
5
6
7
8
9
10
11
12
13
14
--

TOTAL

BC/BS of Texas
Humana
Parkland Community Health Plan
Aetna
Delta Dental
CHIP
Universal HealthCare
UNICARE
WellCare
Amerigroup Corp
BC/BS of Oklahoma
CIGNA
Blue Cross Blue Shield Associations
Kaiser Permanente
OTHER ADVERTISERS (2, 5)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$98,738
$99,111
$37,061
$193,089
$23,378
$0
$17,802
$42,832
$98,371
$13,173
$0
$8,402
$3,338
$0
$1,304
$1,269,790

Houston Spending
Full Year 2006 / Full Year 2007
Market

Rank

Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
--

TOTAL

Advertiser

UHG
Humana
BC/BS of Texas
American Dental Plan
Aetna
Delta Dental
HealthSpring
Universal HealthCare
Texas Children's Health Plan
WellPoint
UNICARE
WellCare
TexanPlus
Blue Cross Blue Shield Associations
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (6, 7)
TOTAL - ALL ADVERTISERS

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$181,461
$446,574
$53,694
$0
$146,455
$0
$0
$69,172
$0
$8,058
$22,150
$50,778
$30,908
$2,770
$0
$0
$40,136
$1,052,156

San Antonio Spending
Full Year 2006 / Full Year 2007
Market

Rank

San Antonio
San Antonio
San Antonio

1
2
3

Advertiser

Humana
BC/BS of Texas
UHG

Timeframe Newspaper

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$131,210
$99,158
$108,100

San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
San Antonio
TOTAL

4
5
6
7
8
9
10
11
12
13
14
--

Superior Health Plan
WellCare
Aetna
UNICARE
Community First Health Plan
CHIP
Blue Cross Blue Shield Associations
Health Net
United Concordia
Delta Dental
CIGNA
Kaiser Permanente
OTHER ADVERTISERS (0, 2)
TOTAL - ALL ADVERTISERS

Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07
Q1 - Q4, 07

$0
$90,457
$9,595
$10,672
$8,115
$1,386
$1,087
$424
$0
$0
$0
$0
$0
$460,204

Spot Television

Cable Television

Radio

Out-of-Home

$269,350
$146,325
$135,430
$25,075
$30,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$606,180

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$17,625
$39,823
$1,873
$0
$499
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$59,820

$0
$0
$35,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$35,500

Spot Television

Cable Television

Radio

Out-of-Home

$35,070
$0
$36,225
$0
$0
$1,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$72,795

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$1,072
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,072

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

Spot Television

Cable Television

Radio

Out-of-Home

$1,202,047

$0

$5,361

$88,660

% of Adv Magazine

0
0
16.8
0
0
0
0
0
0
0
0
0
0
0
0
3.6

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv Magazine

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv Magazine

30.7

$0

$591,237
$273,061
$89,750
$0
$196,050
$138,310
$169,300
$96,936
$0
$4,500
$29,900
$0
$0
$0
$0
$2,791,091

$0
$0
$0
$0
$0
$0
$0
$4,576
$0
$0
$0
$0
$0
$0
$0
$4,576

$399,795
$0
$159,483
$101,795
$83,600
$9,220
$0
$0
$0
$26,100
$0
$0
$0
$0
$6,000
$791,354

$208,004
$0
$50,659
$32,599
$0
$52,782
$0
$0
$0
$0
$0
$0
$0
$0
$0
$432,704

Spot Television

$712,820
$291,425
$556,450
$263,871
$0
$156,461
$169,728
$50,584
$10,800
$47,250
$0
$0
$0
$0
$0
$0
$3,500
$2,262,889

Cable Television

Radio

Out-of-Home

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$75,733
$255,690
$134,450
$0
$109,080
$74,400
$0
$7,680
$34,325
$0
$32,685
$0
$0
$0
$0
$0
$120
$724,163

$181,830
$17,659
$202,670
$0
$0
$0
$0
$0
$54,301
$0
$0
$0
$0
$0
$0
$0
$0
$456,460

Spot Television

$68,155
$79,030
$44,320

Cable Television

Radio

Out-of-Home

$0
$0
$0

$3,735
$9,491
$4,200

$63,660
$73,920
$11,400

16
0
15
10
0
26.3
0
0
0
0
0
0
0
0
0
8.2

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv Magazine

19
1.7
21.4
0
0
0
0
0
54.6
0
0
0
0
0
0
0
0
10.2

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv Magazine

23.9
28.3
15.2

$0
$0
$0

$0
$0
$17,653
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$209,158

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$17,426

$147,943
$0
$21,798
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$318,721

100
0
44.4
0
0
0
0
0
0
0
0
0
0
31.7

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

% of Adv

Total

% Share
of Voice

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$356,636
$277,393
$244,867
$36,472
$30,499
$26,055
$8,225
$7,439
$843
$329
$0
$0
$0
$0
$0
$988,758

36.1
28.1
24.8
3.7
3.1
2.6
0.8
0.8
0.1
0
0
0
0
0
0
100

170.6
44.7
171.9
0
30.4
-59.9
-71.9
-83.9
-93.3
0
-100
-100
-100
0
-100
64

% of Adv

Total

% Share
of Voice

% Change

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$66,970
$55,760
$48,508
$19,129
$3,746
$2,572
$275
$108
$0
$0
$0
$0
$0
$0
$0
$197,068

34
28.3
24.6
9.7
1.9
1.3
0.1
0.1
0
0
0
0
0
0
0
100

-45.4
38
-201.9
0
-65.8
0
-93.5
0
-100
-100
-100
-100
-100
0
-100
-46

% of Adv

Total

% Share
of Voice

% Change

0

$1,929,259

36.5

-112.8

% Change

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$1,297,774
$372,172
$336,953
$327,483
$303,028
$200,312
$187,102
$144,344
$98,371
$43,773
$29,900
$8,402
$3,338
$0
$7,304
$5,289,515

24.5
7
6.4
6.2
5.7
3.8
3.5
2.7
1.9
0.8
0.6
0.2
0.1
0
0.1
100

58.1
9.9
396
-9
64.6
0
92.7
10.3
58.8
0
0
-93.4
-93.3
0
-92.5
16.3

% of Adv

Total

% Share
of Voice

% Change

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
--

$1,151,844
$1,011,348
$947,264
$263,871
$255,535
$230,861
$169,728
$127,436
$99,426
$55,308
$54,835
$50,778
$30,908
$2,770
$0
$0
$43,756
$4,495,668

25.6
22.5
21.1
5.9
5.7
5.1
3.8
2.8
2.2
1.2
1.2
1.1
0.7
0.1
0
0
1
100

-72.7
104.5
162.2
638.9
23.3
574.4
0
28.6
0
-3.3
687.9
83.7
-76.9
-93.3
-100
0
-91.4
52.8

% of Adv

Total

% Share
of Voice

% Change

0
0
0

$266,760
$261,599
$168,020

26.5
26
16.7

162.3
37.8
-149.3

0
0
0
0
0
0
0
0
0
0
0
0
0
--

$147,943
$90,457
$49,046
$10,672
$8,115
$1,386
$1,087
$424
$0
$0
$0
$0
$0
$1,005,509

14.7
9
4.9
1.1
0.8
0.1
0.1
0
0
0
0
0
0
100

0
0
-31.1
0
377.4
3
-93.2
0
-100
-100
-100
0
-100
12.8

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