GCSE Media Studies UNIT B321: Production Brief Context: You work for ACME Products and Services

ltd. They have asked you to create a product and devise the advertising campaign to sell it. Task: Students were asked to devise an advertising campaign consisting of 1-2 billboard posters for the initial release of a product or service of their own devising which is targeted at men.
Their production exercise fulfilled these requirements:

A3 or A4 Colour billboard poster/s Clear brand name, slogan and concept. Thorough PRODUCTION LOG outlining the process and decisionmaking you undertook throughout this task. Focus for marking is on the key media concepts of Media Languages and Representations.

The Assessment Objectives assessed were:
• •

Demonstrate an ability to research, plan and construct media products using appropriate presentation skills (AO3) Demonstrate an ability to construct and evaluate their own products using creative and technical skills (AO4).

Production Exercise Marking Schema Level 4
Candidates will produce an excellent response to the task that will demonstrate organisation and excellent presentation skills in the chosen medium. Candidates will produce a proficient response to the task that will demonstrate organisation and good presentation skills in the chosen medium. Candidates will produce a competent response to the task that will demonstrate acceptable presentational skills in the chosen medium. There will be an excellent understanding of generic codes and conventions that are used accurately within the chosen medium. There will be a sense of creativity and stimulation employed in targeting a specific audience.

Level 3 Level 2

There will be a more thorough understanding of generic codes There will be a very clear sense and conventions that are used of how audiences are targeted accurately within the chosen through them. medium. There will be a competent There will be a clear sense that understanding of generic codes the product is targeted at an and conventions. audience.

1

GCSE Media Studies UNIT B321: Production Brief
Candidates will produce a basic response to the task that will There will be a very basic demonstrate minimal evidence understanding of generic codes of presentational skills in the and conventions chosen medium. There will be some indication that there is a target audience demonstrated by candidates at the higher end of this level.

Level 1

2

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