Drinking Water, Abbas Dündar – Marmara Üniversitesi 2004

2O

MEMBER Asad Abbas S Shah Usman
Hafiz Muhammad Misbah Asghar

Drinking Water, Abbas Dündar – Marmara Üniversitesi 2004

2O

Anum Raza

Abbas Dündar – Marmara Üniversitesi 2004 2O .By Drinking Water.

m a c • in a p Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O .

S Short history in Pakistan November 19. • • • • Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O • Further areas in future .• History of Aquafina • A product of PepsiCo.2005 Lahore and adjoining areas. Top bottled water in U. First introduced in 1988.

Abbas Dündar – Marmara Üniversitesi 2004 2O .• Vision Leading House of FMCG Local dominant Global Prominence • • • Drinking Water.

Abbas Dündar – Marmara Üniversitesi 2004 2O .• Mission • Pledge to Serve Highest Level of integrity Affordable price • • Drinking Water.

Abbas Dündar – Marmara Üniversitesi 2004 2O .• Slogan Purity Guaranteed Make your body happy • • Drinking Water.

Abbas Dündar – Marmara Üniversitesi 2004 2O .Drinking Water.

Marketing Mix (4 P’s) • • • • Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O Product Price Place Promotion .

• Product Core Benefit Actual Benefit Augmented Benefit Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 Pric e Pla 2O .

Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O .

Abbas Dündar – Marmara Üniversitesi 2004 2O .• Printed and Electronic Media Promotion Statement Sponsorship Promot ion • • Drinking Water.

Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O .

Abbas Dündar – Marmara Üniversitesi 2004 2O .• Radio Ad Drinking Water.

Abbas Dündar – Marmara Üniversitesi 2004 2O Marketin g Segment ation .Drinking Water.

• Geographic Demographics Psychographics Behavioural • • • Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O .

Abbas Dündar – Marmara Üniversitesi 2004 2O • Place refrigerator of aquafina on shops .• • Suggestio ns Size Bottle Family Promotional activities like sponsorship Company should not have delayed launching in other cities • • Drinking Water.

Abbas Dündar – Marmara Üniversitesi 2004 2O .Drinking Water.

Thanks Drinking Water. Abbas Dündar – Marmara Üniversitesi 2004 2O .

Sign up to vote on this title
UsefulNot useful