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OP Trip Statistics Analysis 2011-2012

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11/14/2012

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# Analysis of Trip Statistics: 2011-2012

Created by: Keith Crawford Introduction The purpose of this document is to examine, objectively, which trips ran in the 2010-2011 school year and then to break that down a bit further based on several different factors. Hopefully this will allow trip leaders and professional staff to make more informed decisions as they plan future trips. It was also a good excuse for Keith to “geek out” with SPSS. Methods This information was gathered from the trip sign-up forms for each semester and compiled into SPSS 20. “Cost per day” was calculated using the early bird student price and the number of days was based only on full days (if a trip left on Friday at 5pm that was still considered 1 day). The “Beginneroriented” variable was determined subjectively through the researcher’s knowledge of these trips. Results

How Many Trips Ran? As you can see below, 37 out of 48 trips ran (77.1%).
# Did not Run Did Run Total 11 37 48 % 22.9 77.1 100

How Many Trips Were Completely Filled (at max capacity)? 54.2% (26) of our trips were completely full.
# Not Full Full Total 22 26 48 % 45.8 54.2 100.0

How Much Did Trips Cost (per day)? Most trips (33.3%) were between 31 and 40 dollars per day. Yellow = top 3 in frequency/percentage.
Cost Range in Dollars, per day 0-10 11-20 21-30 31-40 31-50 40 41-50 51-60 61-70 n/a Total # 5 2 7 16 1 1 4 9 1 2 48 % 10.4 4.2 14.6 33.3 2.1 2.1 8.3 18.8 2.1 4.2 100.0

How Many of Our Trips Were Beginner Oriented? 64.6% (31) of our trips were beginner oriented.
# Not Beginner Beginner Total 17 31 48 % 35.4 64.6 100.0

Now, let’s dig a bit deeper and try to decipher what MAY have caused trips to fill or not fill. Are Beginner Trips More Likely to Fill? 9 out of 17 (52.9%) not beginner-oriented trips ran, and 28 out of 31(90.32%) beginner-oriented trips ran. Another way to look at this data, 8 out of the 11 (or 72.72%) of the trips that did NOT run were NOT beginner-oriented. Also note, of the 26 trips that completely filled, 20 (76.9%) were beginner-oriented. (No table for this) So, according to this data, yes, beginner trips are more likely to fill.

Not Beginner-Oriented Did Not Run Ran Total 8 9 17

Beginner-Oriented 3 28 31

Total 11 37 48

Are Cheaper Trips More Likely to Fill? This data seems to be a bit less clear. It seems that people may be willing to be for the higher cost trips, if they are appealing. For example, only 1 trip cost more than \$60 (per day) and it did run (and completely fill within hours of being posted), however 33.3% percent of the 51-\$60 (per day) trips did not run.
0-10 Did Not Run Ran Total 0 5 5 11-20 1 1 2 21-30 3 4 7 31-40 2 16 18 41-50 1 3 4 51-60 3 6 9 61-70 0 1 1

Conclusions First, the conclusions drawn from this data are not ways to guarantee trips will fill. Some very important factors (such as timing within a semester, amount and types of marketing, etc.) were not taken into account. With the following statement in mind, here are some conclusions that may be drawn from this data: ● Beginner trips are very popular (note from researcher: especially when marketed well and timed appropriately) and will likely completely fill. ● Cost per day does not seem to be an overarching factor, students may be willing to pay if the “product” is worth it. ● OP did a good job of filling trips in 2011-2012. The researcher believes that using the information contained in this document to “coach” students when creating trip proposals could lead to over 90% of trips being filled in the future.

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