analysis of Airtel Telecom Industry”

Founded Headquarters Key people Industry Revenue Website

Public, Listed on BSE
1985 New Delhi,India Sunil Mittal Telecom US$ 7.254 billion (2009) Bharti Group Airtel

   .  The company is one of the world‟s fastest growing telecom companies.BHARTI AIRTEL  AIRTEL  Bharti Airtel . The company is the only operator to provide mobile services in all the 23 circles in india.(BTVL). formerly known as bharti Tele-ventures ltd. It offers its mobile services under the AIRTEL brand is headed by Sunil Mittal. Bharti Airtel owns the AIRTEL brand & provides the following services under the brand name Airtel : mobile services.   Airtel is the largest cellular service provider in india in terms of number of subscriber in india. long distance services & Enterprise services (telecomunications consulting for coporates). telephone & broadband services. BTVL is among india „s largest mobile phone & fixed network operators.. Airtel is a brand of telecomunication services in india operated by Bharti Airtel.

689.370434 GSM & 2.509 bharti telemedia subscribers.  . at last Enterprise Services.2010 consisting of 64.319. Bharti Airtel is one of india „s leading private sector provider of telecommunication services based on more than of 66. The bharti airtel have been structured into 3 strategic business units (SBU) : Mobile Services And Telemedia Services (ATS).943 customers as on march 30.

853 billion $ (2009)[1]  Market value : 41 Billion $ . Annual sales : Net Income : 02.62 Billion $ 1.662 billion $ (2009)   Valuation of Assets : 11.

Mobile Services with GSM technology Fixed Line Connection VSAT-Internet Services Digital TV Broadband Services .

  VISION To provide global telecom services and delight customers       MISSON We will meet the mobile communication needs of our customers through: Error – free service delivery Innovative products & services Cost –efficiency Unified messaging solutions .

.Bharti Airtel offers GSM mobile services in all the 23 circles all over the India & is the largest mobile service in the country based on the number of customers. medium scale Services. The group focuses on delivering Telecomunication services as an Integrated offering mobile .Broadband & telephone . national & international distance & Data connectivity services to Corporate small .

016 km of optic fibre on its national & long distance network. The company compliments its mobile . It has over 35. .The group offers high speed Broad band internet with a best in class network with landline services in 94 cities.broadband & telephone services with national & international services .

. In the case of broadband .  The company has a strategic alliance with singtel. telephone services & enterprise services equipment supplier include SIEMENS. in the company. The mobile network equipment partners include NOKIA & ERICSSON . NORTEL . the investment made by singtel is one of the largest investment made in the world outside singapore . CORNING among others.

The centre operation for the mobile services have been outsourced IBMdaksh.Hinduja TMT. . The company also has an information technology alliance with IBM for its group-wide information technology requirements and with NORTEL for call centre technology requirements.

china unicom & AT &T inc. India „s private leading telecom company BHARTI AIRTEL has said its subscriber base has crossed the 124 million customers mark to become india‟s large integrated telecom company.  . telemedia services and enterprise services. following china mobile Ltd.the figure includes from all units of the company..07 millions as of july 2008 with BHARTI AIRTEL also becomes the 4th largest in – country mobile operator in the world.mobile services. In the mobile segment the company .the company has subscriber base of 72.

BHARTI draws top honours at the NDTV profit business leadership award in the year 2008.   . Bharti airtel ranked third on shareholder returns in business week IT 100 list.2008.  FOR THE YEAR 2008-09 BHARTI AIRTEL has won the CNBC-TV18 india business leading award for the outstanding company of the year.

12 14 16 10 0 2 4 6 8 Jun-05 Aug-05 Oct-05 Dec-05 Feb-06 Apr-06 Jun-06 Aug-06 Oct-06 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Subscriber's of Airtel Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 .

Market Segmentation: Geographical Segment(metropolitan & cities) Demographic Segment-middle income groups People age group 20 to 28 Target Marketing: People who live in cities & town Poor or middle income group people Youngster in big cities Businessmen .

Positioning: Creating brands(Sachin Tendulkar & Sharukh Khan) Ads & promotions Promotions for study of poor children Marketing Mix: Price: Low price strategy Place: Maximum outlets & service centers Product: Varieties available for groups Promotion: Various schemes for pre-paid & postpaid .


customer satisfy with callrates & conectivity (Airtel) 32% NO YES 68% .

others 25% airtel 25% relaince 12% bsnl 38% .