GENERAL POINTS .

GRADING ATTENDANCE CLASS PARTICIPATION 10% 10% CASE ANALYSIS CASE PRESENTATION 15% 25% IMC PLAN (FINALS) 40% TOTAL 100% .

Alternative Courses of Action "D" .Submit and present an analysis (Powerpoint format) on 1 case using 'SPADE' format (20 mins pres) .Problem (in the context of topics discussed) "A" .Decision Recommendation "E" .CASE STUDIES   Total of 8 case studies CASE ANALYSIS .Execution / Evaluation for the decision  CASE PRESENTATION.Situational Analysis "P" .Submit an analysis (Word format max of 5 pages) on 2 cases using 'SPADE' format • • • • • "S" .

1 2 3 4 5 6 7 8 CASE PRESENTATION 1 Nespresso It’s More Fun in the Philippines 2 Campaign Bayantel’s Lola Techie 3 Campaign 4 Coke’s centennial campaign 5 Cornetto Dove’s Campaign for Real 6 Beauty Apprentice “Runaway Pride” 7 Case 8 Selecta’s Magnum Launch June 8 June 15 July 18 July 25 Aug 1 Aug 10 Aug 15 Aug 22 .CASE PRESENTATION Group no.

1 2 3 4 5 6 7 8 CASE ANALYSIS 1 Nespresso It’s More Fun in the Philippines 2 Campaign Bayantel’s Lola Techie 3 Campaign 4 Coke’s centennial campaign 5 Cornetto Dove’s Campaign for Real 6 Beauty Apprentice “Runaway Pride” 7 Case 8 Selecta’s Magnum Launch June 8 June 8 June June 15 15 July 18 July 25 Aug 1 Aug 10 Aug 15 Aug 22 Aug 15 Aug 22 July 18 July 25 Aug 1 Aug 10 .CASE ANALYSIS Group no.

IMC PLAN (FINALS) .GROUP Develop a comprehensive IMC Plan for UP MBA. Use the Outline of the IMC Plan as guide. A written output will also be submitted. . Each group will do an actual “Pitch".

Public Relations. Executive Summary II. Research Findings V. Execution IMC Program – Advertising. Communication Objectives VI. Insight VII. Direct Marketing. Strategy VIII. Internet Marketing . Word-of-Mouth. Introduction III.I. Marketing Audit IV. Sales Promotion.

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