Checklist - Event Marketing

What Principle decisions Name of the event Event logo Integration into a series of events, e.g. road-show Dates Key Decision Maker Integration of sponsors and media Partner/Co-Marketing Features & Activities Key contacts Communication Prior to Event Advertising PR Visitor mediation Website Customer/Bus. Partner info via email, newsletter Booth Set-Up General Booth lay-out and backdrop Planning of general equipment needs Sign-posting Admission and VIP tickets Clarify procurement Allocation planning Plan occupation of space Photo and film documentation Drinks & snacks, paper cups, misc. Toolbox Shipment of boxes Gadgets Give-aways For participants For the press Communication during the event Event programme Booth - Scheduled Demos Conf. - Presentations/Workshops Booth Staffing Schedule Booth Staffing Briefing Sales Procedure Lead Tracker Travel & Lodging Flights/Train Rental Car Shipments Hotel Arrangements for event staff Who



Actual Cost