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News Cities the Next Generation of Healthy Informed Communities

News Cities the Next Generation of Healthy Informed Communities

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The report includes a description of the continuing difficulties, yet encouraging advances in local journalism, and a series of recommendations to strengthen public media, increase government transparency, encourage public engagement, promote digital and media literacy, and provide universal broadband access.
The report includes a description of the continuing difficulties, yet encouraging advances in local journalism, and a series of recommendations to strengthen public media, increase government transparency, encourage public engagement, promote digital and media literacy, and provide universal broadband access.

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Published by: Communications and Society Program on Jun 14, 2012
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07/31/2013

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Despite these obstacles, Contreras pointed to nearly a dozen hopeful
trends that suggest that newspapers have begun to move beyond their
traditional practices to respond creatively to the new realities they face.

• News sites are adapting to the world of social media by learning

to use resources like Facebook and Twitter to raise awareness
and drive traffic to their sites.

• News companies are affiliating with national portals, like

Yahoo!, to give greater visibility to their news content and pro-
vide access to new advertising markets (Yahoo’s partnership
with the Newspaper Consortium was launched in 2006 with
176 member papers and now has nearly 800 members).

• News exchanges among newspapers have been established

in several states (including Florida, Ohio, Washington and
Tennessee3

), allowing members to share stories and lower

expenses.

• The Associated Press has created the AP Registry to tag and

track its own content as well as member-created content online
to assure compliance with terms of use.

• News organizations are making their sites more participatory

and interactive by allowing users to create and post their own
content and commentary.

• Many newspaper sites are introducing photo galleries that

allow users to post their own pictures, producing greater
involvement and more time spent on these sites.

• Newspapers are making greater use of stringers to supplement

their professional staff and extend coverage to areas that would
otherwise go uncovered.

• News aggregators are using geolocation capabilities built in to

mobile devices to develop new forms of monetization via local-
ized search.

• Video content is becoming more common on many newspaper

sites. Reporters who used to be equipped only with pads and
pencils now carry small cameras that allow them to create video
reports to supplement their written stories.

The Report 7

• News organizations are rapidly adopting the concept of topic-

specific pages that provide easy access to all coverage of a topic
or continuing story.

• Databases are now a staple of many newsrooms. In fact, many

of the 2010 Pulitzer Prizes and Scripps Howard National
Journalism Awards were for reporting that utilized data-based
information.4

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