The industry has a new business model.

Success requires a new approach…
The mid-year update from the series

Pharma 20
June 18-20, 2008 The Ritz Carlton Philadelphia, PA Strategies for Optimizing Community Collaboration in a Regulated Environment:

Reacting in a Regulated Market: What You Can & Can’t Say When People are Discussing Your Brands Don’t Fall Victim to Missed Opportunities: Leveraging Your Growing Digital Presence With the Booming Physician and Consumer Marketplace Tools for You to Achieve Optimum Online vs. Offline Marketing Campaign Integration Case Study of Another Regulated Industry: Lessons From Southwest Airlines on Utilizing Web 2.0 To Your Advantage

Opportunities to Engage in an Interactive Environment:
Interact & Create Your Own Web 2.0 Campaign During the Mock Web 2.0 Session Participate in a Live Podcast Interview with Amy Tenderich, Founder, Diabetes Mine

Join the Conversation with:
• ASTRAZENECA • CENTER FOR DISEASE CONTROL • CYMPHONY • DAIICHI SANYO • DAILY STRENGTH • DIABETES MINE • DIGITAS HEALTH • ENVISION SOLUTIONS • GENENTECH • GEORGE WASHINGTON UNIVERSITY • MANHATTAN RESEARCH • PHARMA MARKETING NEWS • NIELSEN ONLINE • NUMEDEON/WHYVILLE.NET • SANOFI AVENTIS • SEPRACOR • PHARMA VOICE • SEYFARTH SHAW LLP • SOUTHWEST AIRLINES • WEGO HEALTH

WORKSHOP

Next-Generation Search Engine Marketing: Forecasting the Impact of the Search Engine in the Pharma/Biotech Space
Digital Partner: Official Publication:

Sponsor:

www. p h a r m a 2 c on .c om

Pharma 20
Welcome to Pharma 2.0!
Dear Colleague,

is hap eb 2.0 p You c ening now a yea an’t wait ! See y r to act. ou in June

W

The future has arrived! Web 2.0 is happening now and the pharmaceutical industry cannot afford to sit on the sidelines of the digital environment. We must engage in the social communities that have emerged in this space and use them to our advantage to maximize our marketing capabilities. Do you want to discover ways to launch effective Web 2.0 campaigns to reach your target market? Drive home cost savings with lessons from Genentech, Sepracor, Serono, and Manhattan Research to leverage your online presence with the physician market. Discover what’s next in digital marketing campaigns during an interactive panel discussion featuring applications in mobile marketing, virtual worlds, social networking for health, and web portals. Take away lessons from other industries that have already implemented Web 2.0 marketing. Brainstorm during a hands-on interactive Mock Web 2.0 Campaign Design breakout session. How do you embrace and react to Web 2.0 when there are no clear regulatory guidelines to follow? Hear EMD Serono, Envision Solutions, Seyfarth Shaw and Cymphony assess the regulatory ramifications of engaging in Web 2.0 and social networking communities through an interactive panel discussion on mitigating your Web 2.0 risks for optimal success. Grasp strategies from WEGO Health on what you can and cannot say when consumers are discussing your brand online. Are your marketing campaigns adapting fast enough to meet the needs of the way your target market is getting its information? Get the tools you need to achieve optimum online vs. offline marketing campaign integration in a panel discussion with Digitas Health, Nielsen Online/Buzzmetrics and Sudler & Hennessey Digital. Hear case studies from AstraZeneca and Sudler & Hennessey Digital on targeting Web 2.0 campaigns to reach global and minority audiences. Avoiding the inevitable is a greater risk than jumping in. Join us for Pharma 2.0, as we transform talk into action, bringing you the vital information that you need to become effective in the digital arena. We look forward to greeting you in June! Sincerely,
©2008 IIR Holdings, Ltd. Fax: 941.365.2507 Email: register@iirusa.com

Tricia Carle Event Director IIR
2
To Register Call: 888.670.8200

Wednesday, June 18, 2008: Afternoon Pre-Conference Workshop

WORKSHOP B1
Next-Generation Search Engine Marketing: Forecasting the Impact of the Search Engine in the Pharma/Biotech Space
12:00 1:00 Workshop Registration Workshop Begins 2:30 4:00 30-Minute Break Workshop Concludes

• Defining next-generation search engine marketing • What is the future of search? Where is search moving? How is the search engine evolving? • How can you evaluate the return on search? • Click fraud: What works and what doesn’t work?

• Assessing search engine “marketing” vs. “optimization”: What is the best way to go? Where should your dollars be allocated? • How can you optimize your network buys to assess your strongest performing sites? • How to target your media dollars more efficiently for the greatest ROI Workshop Leader TBD

Who Should Attend
This workshop is designed for professionals from pharmaceutical, biotech, and medical device companies with responsibilities in the following areas: • Marketing • Digital Marketing • Relationship Marketing • eBusiness/eMarketing • Integrated Solutions • Advertising & Promotion • DTC Marketing • Brand Management • Product Management • eDetailing • ePromotions • eBusiness • Internet Communications • Information Technology • Information Systems • Strategic Planning • Project Management • Special Projects • Regulatory Affairs

Pharma 2.0 Speaker Lineup:
Conference Chair: Shawn O'Hagan, Senior Manager, eMarketing, DAIICHI SANKYO, INC
Amy Tenderich, Founder, DIABETES MINE William Kenderdine, Global e-Marketing Project Manager, ASTRAZENECA Craig Douglass, SVP/Group. Creative Director, DIGITAS HEALTH Craig Lefebvre, PhD, Professor of Social Marketing, GEORGE WASHINGTON UNIVERSITY Erin Edgerton, Content Lead, Interactive Media, Division of eHealth Marketing, CENTER FOR DISEASE CONTROL Fard Johnmar, Founder, ENVISION SOLUTIONS Grant Wedner, Marketing Manager, DAILY STRENGTH Jack Barrette, CEO, WEGO HEALTH James M. Bower, PhD, Founder and Chief Visionary Officer, NUMEDEON INC./WHYVILLE.NET Jason Appel, Senior Manager, Physician Complementary Channels, SANOFI-AVENTIS Jim Nail, Chief Marketing & Strategy Officer, CYMFONY John Mack, Editor and Publisher, PHARMA MARKETING NEWS/PHARMA MARKETING BLOG John Serio, Partner, SEYFARTH SHAW LLP Leora Zabusky, Senior e-Marketing Manager, GENENTECH Lydia Worthington, NIELSEN ONLINE/BUZZMETRICS Mark Bard, President, MANHATTAN RESEARCH Paula Berg, Manager, Public Relations, SOUTHWEST AIRLINES Robert Palmer, Senior Vice President, Managing Director, SUDLER & HENNESSEY DIGITAL Shwen Gwee, Senior Manager, Marketing Communications, SEPRACOR Taren Grom, Editor, PHARMAVOICE Timothy Batchelder, US Medical Information Manager, Systems & Business Resources, EMD SERONO

©2008 IIR Holdings, Ltd.

www. p h a r m a 2 c on .c om

3

Day

1
8:30 9:00

Thursday, June 19, 2008: Main Conference
Main Conference Registration & Coffee

Chairperson’s Welcome & Opening Remarks
Shawn O'Hagan, Senior Manager, eMarketing DAIICHI SANKYO, INC

9:15

Introduction: Defining Web 2.0: Where Are We and Where Do We Need to Be?
What are the terms and phrases you need know: blogs, social networking, rss feeds, etc? What do they mean and how can you use them to innovate your marketing campaigns? How can Web 2.0 be leveraged? What can it ultimately do? What examples do we see in the pharma industry? What is it going to take to get the industry to dive in? • What are the strategies you need to put in place to get to where you need to be? • What is the next generation of web? How are consumers/physicians/companies going to interact on sites? • Where can we create “meaningful” social communities? Craig Lefebvre, PhD, Professor of Social Marketing, GEORGE WASHINGTON UNIVERSITY • • • •

10:00

Panel Discussion: Assessing the Regulatory Ramifications of Engagement in Social Media to Mitigate Your Risks
• Social networking: What does this mean and how can we really get involved without putting ourselves at risk? • How do we participate safely in this environment to actively join the discussion? • Embracing transparency while mitigating your risks: How can you control negative attention for your brands without encouraging censorship? • Adverse event reporting and off-label drug use: How are you obligated to respond to feedback that is out of your control? • How should you participate as a company? What can you/can’t you host? What type of (legal) presence should you take, on behalf of yourself and your company when you participate/interact in forums? • How to handle branded advertising in a landscape of unpredictable user – generated content • What actions can you take in the absence of FDA guidance? Moderator: Fard Johnson, Founder, ENVISION SOLUTIONS LLC Panelists: Tim Batchelder, US Medical Information Manager, Systems & Business Resources, EMD SERONO Jim Nail, Chief Marketing & Strategy Officer, CYMFONY John Serio, Partner, SEYFARTH SHAW

10:45 11:15

Morning Networking & Refreshment Break

Panel Discussion: Leveraging Your Online Presence with the Physician Market To Drive Home Cost Saving & Market Penetration
• • • • • • How do you start the conversation with physicians online? What do physicians really think about social networking? What do they view it as? How are different companies leveraging contact with physicians? What type of messaging resonates with physicians? Do communications need to be multi-channeled/multifaceted to get your points across? What cost savings can be achieved?
©2008 IIR Holdings, Ltd.

Moderator: Mark Bard, President, MANHATTAN RESEARCH Panelists: Shwen Gwee, Senior Manager, Marketing Communications, SEPRACOR Jason Appel, Senior Manager, Physician Complementary Channels, SANOFI-AVENTIS Leora Zabusky, Senior e-Marketing Manager, GENENTECH
To Register Call: 888.670.8200 Fax: 941.365.2507 Email: register@iirusa.com

4

12:15 1:30

Afternoon Lunch

Using Blogs, Social Networking Sites, Etc as a Virtual Focus Group: Framing the Conversation to Listen, Respond, and Engage!
• Monitoring the content and data of the world’s largest focus groups! How should you be listening, responding, and engaging? • Respect the power of word of mouth: How to frame the discussion for greater control and a more balanced online perspective/presence • Identify how to tell your story without bringing the drug into the picture Jack Barrette, CEO, WEGO HEALTH

2:15

Blogs are Done! What’s Next-Web 3.0?
• Leveraging integrated digital applications to strengthen your digital marketing campaigns • An exploration of different online options available- what do they really offer? • What are the emerging Web 2.0 and 3.0 platforms that pharma can use to their advantage? Moderator: John Mack, Editor and Publisher, PHARMA MARKETING NEWS/PHARMA MARKETING BLOG Panelists: • Mobile Marketing: Craig Lefebvre, PhD, Professor of Social Marketing, GEORGE WASHINGTON UNIVERSITY • Social Networking for Health: Grant Wedner, Marketing Manager, DAILY STRENGTH • Virtual Worlds: Dr. James M. Bower, Founder and Chief Visionary Officer, NUMEDEON INC. / WHYVILLE.NET • Web Portals: Erin Edgerton, Content Lead, Interactive Media, Division of eHealth Marketing, CENTER FOR DISEASE CONTROL

3:15 3:45

Afternoon Networking Break

Live Podcast Interview with Amy Tenderich, Founder, Diabetes Mine
Amy Tenderich is a freelance journalist based in San Francisco, CA. After she was diagnosed with Type 1 diabetes in May 2003, she launched DiabetesMine.com, — for which she recently received the LillyforLife Achievement Award™ for diabetes journalism. DiabetesMine.com is now considered the best-read diabetes blog in the country, and ranks in the Top 10 of the World’s Top Blogs in Health & Medicine on the HealthCare100 Index. In this live interview, Taren Grom, Editor, Pharma Voice asks Amy how she started this new form of media from the ground up, best ways to communicate with patients, and how to fully optimize online media to connect with patients.

4:15

Case Study: Industries that Are Already ThereWhat Can We Learn From the Airline Industry on How to Use Web 2.0 to Engage Your Target Market?
As an industry, pharma is behind the curve in implementing Web 2.0 strategies in marketing campaigns. The airline industry has been using Web 2.0 for years, and the positive results are clear. While it does not have the same target market and regulations, the basic marketing principles remain the same. • Maximize your Web 2.0 campaign effectiveness with lessons from Southwest Airlines • Explore the way people use third party influence and the way marketers market directly • Tap into how real life campaigns have increased ROI and customer satisfaction Paula Berg, Manager, Public Relations, SOUTHWEST AIRLINES

©2008 IIR Holdings, Ltd.

5:00

Day One Concludes

www. p h a r m a 2 c on .c om

5

Day

2
8:00 8:30

Friday, June 20, 2008: Main Conference
Morning Coffee

Chairperson’s Opening Remarks and Recap of Day One
Shawn O’Hagan, Senior Manager, eMarketing, DAIICHISANKYO,INC

8:45

Panel Discussion: Online vs. Offline Marketing Campaign Integration for Maximum Brand Exposure
• Identify the power of digital marketing and how it is able to reach audiences in ways like never before • Grasp how traditional offline ad agencies are adapting to the necessity of incorporating web 2.0 in their marketing campaigns • Predict what would happen if DTC (TV) advertising went away • Prepare for uncertainty- will there be a break with tradition where digital agencies emerge as the lead agencies? Panelists: Craig Douglass, SVP/Group. Creative Director, DIGITAS HEALTH Robert Palmer, Senior VP, Managing Director, SUDLER & HENNESSEY DIGITAL Lydia Worthington, NIELSEN ONLINE/BUZZMETRICS

9:45

Engaging a Global Audience with Web 2.0
• Uncover ways to take digital marketing globally • Tap into examples of global online marketing initiatives with Web 2.0 -Which goals can Web 2.0 effectively address? -To what extent can this be localized per country? -“How much should I budget for this?” • Identify how to use 2.0 technologies to make things happen -are there any quick-and-easy Web 2.0 tactics for Pharma? • Pitfalls to be aware of when targeting global audiences -budget -brand team -legal -audience reaction -regulatory Bill Kenderdine, Global eMarketing Project Manager, ASTRAZENECA PHARMACEUTICALS

10:30 11:00

Morning Networking & Refreshment Break

Engaging the Minority Consumer Audience in a Changing Online Landscape: In Culture-Not in Translation
• Communicating with real individuals, not markets • Reaching consumers with relevant, impactful messaging and branding • Leveraging cultural differences and attitudes Robert Palmer, Senior VP, Managing Director, SUDLER & HENNESSEY DIGITAL

11:30

Break-Out Working Groups: Mock Web 2.0 Campaign Design!
During this dynamic breakout session, you work as a group to design your own Web 2.0 campaign around an imaginary “pharmaceutical product” that has just entered the market. Incorporate the tools you have learned at this conference and share ideas to come up with an effective, compliant Web 2.0 campaign that effectively gets your brand’s message across to the target audience.
©2008 IIR Holdings, Ltd.

Create a to-do list to take back to the office Generate a social media strategy that works with the business plan of your company Develop a plan side by side with the experts and get your questions answered Obtain a plan and timeline for getting it done 1:00
6

Conference adjourns; Safe Travels Home!
To Register Call: 888.670.8200 Fax: 941.365.2507 Email: register@iirusa.com

Key Deliverables:
Leverage integrated digital applications to strengthen your digital marketing campaigns Identify how to frame the discussion for greater control and a more balanced online perspective and presence Receive information on the cost savings that can be achieved by leveraging your online presence with the physician market Explore the emerging web 2.0 and 3.0 platforms that pharma can use to their advantage Embracing transparency while mitigating your risks: How can you control negative attention for your brands without encouraging censorship? Tap into how real-life campaigns have increased ROI and customer satisfaction Grasp how traditional offline ad agencies are adapting to the necessity of incorporating web 2.0 into their marketing campaigns Uncover ways to take digital marketing globally and the pitfalls to be aware of Reaching multicultural audiences online with relevant, impactful messaging and branding Interact with the experts and your peers during the Mock Web 2.0 Campaign Design

Who Should Attend
This conference is designed for professionals from pharmaceutical, biotech, and medical device companies with responsibilities in the following areas: eBusiness eMarketing Brand & Product Management Business Development Consumer Marketing Professional Marketing Relationship Marketing Internet Communications Legal
©2008 IIR Holdings, Ltd.

Interactive Marketing Digital Marketing Compliance Regulatory Affairs Project Management Strategic Planning ePromotions Integrated Solutions Public Affairs

This conference may also be of interest to: • Consultants, vendors, and organizations specializing in pharmaceutical interactive marketing and eCommunications • Online communities and content sharing sites

www. p h a r m a 2 c on .c om

7

Sponsor
S&H Digital is a full-service digital marketing agency, specializing in Direct-toPatient, Direct-to-Consumer and Healthcare Professional Interactive marketing. Leveraging the global resources and expertise of Sudler & Hennessey, S&H Digital combines a deep knowledge of disease state and pharmaceutical therapies with the most current strategies for patient, consumer and HCP marketing. Taking a somewhat different approach to patient and HCP communications, S&H Digital often focuses on the behavioral, attitudinal and psychological drivers that motivate acquisition, compliance, adherence and a meaningful dialogue between the brand and the patient, consumer or HCP.

Digital Partner
Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a nextgeneration marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, and Chicago, Digitas Health is a unit of Digitas, leading global digital marketing and media agency and a member of the Paris-based Publicis Groupe, the world’s fourth largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications. For more information, please visit www.digitashealth.com.

Official Publication
PharmaVOICE magazine, reaching more than 17,500 U.S.-based lifesciences executives, is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE, and its supporting VIEW publications, provide readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts. Additionally, PharmaVOICEMarketplace.com provides a comprehensive directory of products, services, and solutions for the life-sciences industry. To Raise Your VOICE, contact feedback@pharmavoice.com

Media Partners
For more than 25 years, Med Ad News has provided the busy pharmaceutical executive with need-to-know business information. Each issue delivers broad coverage and penetrating analysis of issues, events, trends, and strategies shaping the pharmaceutical industry. Published monthly, Med Ad News provides exclusive content examining historical trends pertaining to and current events affecting the sales and marketing of medicines and the companies that manufacture them. To learn more about Med Ad News and other products from Canon Communications Pharmaceutical Media Group visit www.pharmalive.com or call 215-944-9800. manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content, professional networking & business development with permission-based e-marketing opportunities.

Product Management Today is the only publication wholly focused on the marketing needs of today's pharmaceutical product managers. PMT's editorial mission is to provide the product management team with practical solutions to today's marketing challenges. Every issue furnishes Medical News Today is the largest important information from industry experts that helps the product management team do their jobs more independent health and medical effectively and enables them to react quickly to the evernews website on the Internet; evolving health care marketplace. The emphasis on Number 1 on Google, MSN Live and Yahoo! for medical news, the practical, day-to-day solutions has made PMT a valuable tool to the product management team. 3rd most popular health news and media site in the world (Alexa rankings). With over 120 articles added ePharm5 daily and 1.8M unique visitors monthly, Medical News ePharmaceuticals™ Today is the one stop resource for health related news. ePharm5 daily e-mail

5

Advertising on Medical News Today gives access to a large and informed audience – opportunities include: • Graphical ads/rich media • Text advertising • Exclusive channel sponsorship • Ad serving, tracking and reporting Contact Peter Hill: peter@medicalnewstoday.com, + 44 (0) 161 408 2546, www.medicalnewstoday.com Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical Marketing Experts - which brings together pharmaceutical marketing professionals from
To Register Call: 888.670.8200

delivers the day's top five developments in pharma business innovation, with original research, interviews, and analysis. ePharmaceuticals'™ reporting and insight from industry leaders ensures that you'll get the best information for your business decisions. Subscribe online at www.hcmarketplace.com or call 877/437-4276. www.PharmCast.com is the world leading website designed specifically for pharmaceutical, clinical and biotechnology professionals. www.PharmCast.com brings up-to-date information on pharmaceutical patents, FDA, news, jobs and Buyer's Guide to our visitors. It was created and is maintained by pharmaceutical and biotechnology professionals. Visit www.PharmCast.com and discover for yourself why it is so popular among professionals.
Email: register@iirusa.com

8

Fax: 941.365.2507

©2008 IIR Holdings, Ltd.

About the Venue

The Ritz-Carlton’s Center City surroundings, distinctive décor, and impeccable standard of service ensure that your visit is flawless and fabulous. The Ritz-Carlton, Philadelphia, in the heart of Center City, is just steps from
lphia hilade Hall, P dence en Indep

acclaimed cultural venues, fine shopping, and the business district.

Dining in Philadelphia
With plenty of dining establishments within walking distance to the conference, here are a few to tickle your taste buds: • Bookbinders Philadelphia’s oldest restaurant, known for their seafood…located in old city • Capital Grille Declared by Philadelphia Magazine as a “carnivore’s dream,” the perfect place for the perfect steak • Nodding Head Brewpub featuring creative salads, sandwiches and entrees, all complimented by 10 house-made microbrews • Buddakan One of Philadelphia’s hottest new restaurants, featuring exotic flavors of modern Asian cuisine with creativity and drama • El Vez Fun and contemporary, specializing in innovative Mexican cuisine and made-to-order margaritas and guacamole • Fado Classic Irish pub that makes an easy transition from work to play over the perfect pint, bountiful comfort food, lively music, and craic that puts the Bell to shame!

Don’t miss out on the opportunity to Speak, Sponsor, Network, and Exhibit!
There is NO SUBSTITUTE for face-to-face learning and networking. Webinars, virtual meetings, teleconferences and emails provide some value, but ONLY through human interaction can you create real life communities that foster long lasting professional relationships! Looking to elevate your visibility with key industry players? Capture their attention at Biopharm 2.0. Attendees are looking for new partners and fresh ideas that will impact their business. Do you have what they’re looking for? For more information, contact: Andrew Sinetar at 212 661-3500, ext. 3246 or ASinetar@iirusa.com

©2008 IIR Holdings, Ltd.

Conferences Create Experiences

www. p h a r m a 2 c on .c om

9

Administrative Details
Your registration includes: • Conference presentations, case studies and panel discussions • Documentation including speaker presentations and handouts • Luncheons, refreshment breaks and networking activities Your investment for attending Pharma 2.0 is as follows:
Registration Rates & Dates Conference Only Conference + Workshop By 5/2/08 $1995 $2095 By 6/6/08 $2195 $2295 After 6/6/08 $2295 $2395

GROUP DISCOUNTS AVAILABLE – SEND YOUR WHOLE TEAM! Send 3 individuals from the same company and each receives 10% off the standard rate. All individuals must register at the same time. For further information, contact Aloycia Bellillie at 212-661-3500, ext. 3702; email: abellillie@iirusa.com. PAYMENTS: Payment is due within 30 days of registering. If registering within 30 days of event, payment is due immediately. You may pay by check, VISA, MasterCard, Diner’s Club, American Express or Discover. Please make all checks payable to the “Institute for International Research, Inc.” and write the name of the delegate(s) and our reference number P1310 on the face of the check. If payment has not been received prior to registration the morning of the conference a credit card hold will be required. DATES AND VENUE: June 18-20, 2008 The Ritz Carlton 10 Avenue of the Arts, Philadelphia, PA Phone: (215) 523-8000* *This # is for general hotel information only. Hotel will not accept individual call-ins for hotel room reservations at IIR’s negotiated group rate. HOTEL DISCOUNTS: All hotel bookings should be made through The Global Executive’s Internet booking site. Please visit www.globalexec.com/iir to make your reservation. If you do not have web access, or need additional assistance, please call The Global Executive at 800-516-4265 or 203-431-8950 or send them an email at conf@globalexec.com. The hotel will not accept individual calls for room reservations at the IIR negotiated rate. CANCELLATION POLICY: If you need to make any changes or have any questions, please feel free to contact us via email at register@iirusa.com. Cancellations must be in writing and must be received by IIR prior to 10 business days before the start of the event. Upon receipt of a timely cancellation notice, IIR will issue a credit voucher for the full amount of your payment, which may be applied towards registration fees at any future IIR event held within 12 months after issuance (June 18th, 2009). All credit vouchers shall automatically expire on the Expiration Date and shall thereupon become void. In lieu of issuance of a credit voucher, at your request, IIR will issue a refund less a $395 processing fee per registration. Registrants are advised that no credit vouchers or refunds will be issued for cancellations received less than ten business days prior to start of the event, including cancellations due to weather or other causes beyond the Registrant’s control. IIR therefore recommends that registrants allow for unexpected delays in making travel plans. Substitutions are welcome at any time. Substitutions of enrolled delegates may be made at any time. Please indicate upon registration whether you are eligible for a discount. No two discounts can be combined. If for any reason IIR decides to cancel this conference, IIR accepts no responsibility for covering airfare, hotel, or other costs incurred by registrants, including delegates, sponsors, speakers and guests. Program content is subject to change without notice. All speakers and topics listed are confirmed as of press time. When substitutions must be made due to speaker cancellations, IIR makes every effort to find a replacement of equal caliber to present the scheduled topic. Press permission must be obtained prior to the event and is dependent upon speakers' approval. The press may not quote speakers or delegates unless they have obtained their approval in writing. Any disabled individual desiring an auxiliary aid for this event should notify IIR at least 3 weeks prior to the event in writing or by faxing to (212) 661-6045.
©2008 IIR Holdings, Ltd.

DOCUMENTATION ORDER: If you are unable to attend the program, or would simply like to order additional sets of documentation for your colleagues, they are available for $395 per set, including postage and shipping in the U.S. only, plus any applicable sales tax. The Documentation is a compilation of the speaker handouts including overheads, power point presentations, articles and charts. Please fill out the order form on the back of the brochure. The documentation is available for shipment two weeks after the event takes place. CREDIT CARD PAYMENTS ONLY. Does your company need customized training to hold at your facilities? Contact Melissa Ashley, Senior Sales Manager, Pharmaceutical Division at MAshley@iirusa.com for further information.
To Register Call: 888.670.8200 Fax: 941.365.2507 Email: register@iirusa.com

10

Pharma 2.0 Registration Form
FIVE EASY WAYS TO REGISTER:
Please complete and return this entire registration form to Customer Service:

CALL:
(888) 670-8200 U.S. or (941) 951-7885 Intl.

MAIL:
Registration form to: IIR NY, PO Box 3685 Boston, MA 02241-3685

E-MAIL:

Register@iirusa.com

FAX:
(941) 365-2507

WEB:

www.pharma2con.com

Ì Yes! Please register me for Conference only! 1. Name Title 2. Name Title 3. Name Title Approving Manager Company Address City Telephone ( E-Mail: )

Ì Yes! Please register me for Conference plus Workshop!

Dept.

Dept.

Dept.

Mail Stop State Fax ( ) Zip

Ì Payment Enclosed

Ì I will register now and pay later** Please charge my credit card: Ì Visa Ì MasterCard Ì American Express Ì Diners Club Ì Discover

Card Number Signature Exp. Date

**Payment must be received within 30 days of registration. Please send me more information on how to: Ì Exhibit ATTENTION MAILROOM: If undeliverable to addressee, please forward this important announcement to your Marketing department. INCORRECT MAILING INFORMATION: If you are receiving multiple mailings, have updated information or would like to be removed from our database, please contact us at (212) 661-3876 or fax this page to (419) 781-6036. Please keep in mind that amendments can take up to 6 weeks. Ì Yes, keep me informed about future events via fax EXHIBITION/SPONSORSHIPS: Ì Sponsor

Fax:
©2008 IIR Holdings, Ltd.

Signature:

Ì Yes, keep me informed about future events via email

E-mail: Signature P1310

www. p h a r m a 2 c on .c om

11

The industry has a new business model. Success requires a new approach…

The mid-year update from the
Institute for International Research 708 3rd Avenue New York, NY 10017

series

Pharma
Please Do not Remove Mailing Label

20
ppenin You can g now! ’t a year t wait See you o act. in June

June 18-20, 2008

The Ritz Carlton

Philadelphia, PA

We is ha b 2.0

It’s More Than Web!

Strategies for Optimizing Community Collaboration in a Regulated Environment

www. phar ma2con. com