TEPCO Media Correspondence following the Fukushima Nuclear Accident

Kazuhiro Hasegawa
General Manager Corporate Communications Department Tokyo Electric Power Company

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The Power Plants immediately after the Earthquake

On March 11, 2011, our power plants near the coast of Pacific Ocean were severely damaged by the Earthquake.

Kashiwazaki-Kariwa Nuclear PS [8,210MW]

Fukushima Daiichi Nuclear PS [4,700MW] Fukushima Daini Nuclear PS [4,400MW] Hirono TPS [3,800MW] Hitachinaka TPS [1,000MW]
31,000MW Decreased supply capacity due to the earthquake 52,000MW

Kashima TPS [4,400MW]

Before the earthquake Shortly after the earthquake

PS shut down due to the earthquake PS restored after the shut down due to the earthquake PS not shut down due to the earthquake

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After the Earthquake

After the earthquake, TEPCO had to simultaneously handle media activities for both Fukushima Daiichi accident and the planned blackouts.

Source: TEPCO, March 15, 2011

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Emergency Control Room (HQ and Fukushima Daiichi)

Immediately after the earthquake, we set up the emergency control room and started communicating with Fukushima Daiichi NPS. The communication team received info concerning the accident in this room. Fukushima Daiichi TEPCO HQ

Interconnected via a TV Conference System

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External Organizational Structure & Info Flow

On the day of the earthquake, we established our communication organization. Though the Off-site Center was responsible for managing media correspondence activities in an integrated fashion, it did not function as planned.
Planned

GoJ
Cabinet Office

Actual

GoJ
Office of PM Cabinet Office

TEPCO
HQ

TEPCO
HQ

NISA

Tokyo

NISA

Did not function

Fukushima
Off-site Center Off-site Center

1F*

Fukushima Pref.
*1F: Fukushima Daiichi NPS

1F*

Fukushima Pref. 5
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Media Correspondence Activities

We have been engaged in media correspondence activities day and night, such as press conferences, answering phone inquiries, and updating our homepage.
Media Correspondence
Press Releases

Press Conference

TEPCO Joint

Result (March 11, 2011-March 31, 2012) Total: 3,902 Nuclear power station: 3,597, power supply/demand: 124, compensation: 29, others: 152 Total: 877 Nuclear power station:833, power supply/demand: 30, compensation: 5, management: 9
Total: 89 (April 25-December 16)

Remarks
About 10/ Day

Total: 966 (Approx. 2.5/ Day)

Phone Inquiries Answered Total: Approx. 19,000 Site Tour Total: 4 (Fukushima Daiichi)

About 50/ Day

Web Page

The website includes not only press releases, but also explanatory videos, pictures, documents, plant related parameters, monitoring results, and live press conferences. Twitter: TEPCO_English YouTube: OfficialTEPCOen
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Press Releases
After the Earthquake, TEPCO issued approximately 3,900 press releases that mainly dealt with the accident.
450 400

Number of Press Releases

350 300 250 200 150 100 50 0

Ap r M ay

Fe b

M ar

Ju l

Se p

Au g

Ju n

De c

No v

M ar

Ja n

ct

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Copyright 2012 Tokyo Electric Power Company All Rights Reserved

Telephone Correspondence
Immediately after the earthquake, TEPCO received a tremendous number of media telephone calls from not only within Japan but also from all over the world. There was a variety of questions regarding Fukushima Daiichi NPS, electricity demand and supply, TEPCO management, compensation, etc.
3000

Number of phone-calls

2500 2000 1500 1000 500 0

Ap r M ay Ju n

Ju l Au g Se p

ov

Fe b

ar

Ja n

ec

ct

ar

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Press Conference
Since March 11, 2011, TEPCO has held 877 press conferences. From April 25 to December 16, 2011, 89 GoJ-TEPCO joint press conferences were held.
140 120

Number of conferences

100 80 60 40 20 0

M ar

M ay

Se p

2011

2012 9
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M ar

Ju l

Ja n

ov

TEPCOs Website
TEPCOs website covers information on the accident, compensation payouts, and power supply, etc. In principle, TEPCO provides English translations for all press releases. The website includes not only press releases, but also explanatory videos, pictures, documents, plant related parameters, monitoring results, and live press conferences.

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Fukushima Daiichi Press Tours

TEPCO has held four press tours to Fukushima Daiichi. 2011: November 11 (J-Village) and 12 (1F) 2012: February 20, February 28, and May 26

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Lessons Learned from my point of view

Were we well prepared? Off-site Center did not work as expected before Never thought of planned blackouts Personnel Issues Have we disclosed everything? Tried to disclose everything but slow A matter of trust

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Thank you for your attention.

Kazuhiro Hasegawa
General Manager Corporate Communications Department Tokyo Electric Power Company Email: information@tepco.co.jp

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Copyright 2012 Tokyo Electric Power Company All Rights Reserved

Ref. Internal Organizational Structure

TEPCO established internal functional teams, such as the communication team (documentation and Q&A preparation), the media correspondence team and the media telecommunications team.
Other Matters

Nuclear Related Matters

Fukushima Daiichi Stabilizatio n Center

(Compensation, Power Supply, Tariff, Business Plan, Finance, etc.)

Info Source

Fukushima Daiichi NPS

Nuclear Related Departments

Departments in charge

Documentation

Communication Team Prepares explanatory documents and Q&As Situated in the HQ Emergency Control Room Covers ONLY Fukushima Daiichi Matters

Media Correspondence Team Manages press conferences and interviews Covers ONLY Fukushima Daiichi Matters

Communication Team Covers issues outside of Fukushima Daiichi matters Prepares explanatory documents and Q&As Also manages press conferences and interviews Situated in TEPCO HQ

Media Contact
Media Telecommunications Team Answers phone inquiries Covers all matters

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