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Course no. : IT 302 Course Title : Technoprenuership Credit Units : Three (3) units Pre-requisite : I. COURSE DESCRIPTION This course covers the basic principles of managing business in technology. Students will learn technical knowledge as basic knowledge in running a business in technology. However, managing a business is not technical knowledge alone. More important is the balance between people (customer and employees) and economics. II. COURSE OBJECTIVES At the end of this course, the student will learn to: • Understand the difference between entrepreneurship and technopreneurship • Apply the principles and theories of entrepreneurship and management in IT business • Understand the interplay between various factors affecting the IT business • Understand multimedia systems, its usage and key functionalities. • Understand multimedia codes such as text, graphics, sound, animation, video and virtual reality • Develop and implement an IT business plan • Lean to develop a simple web site. • Emphasize the importance system and procedures. • Distinguish the issues in multimedia productions.



MODULE 1: Overview of Industry • Relationship between entrepreneurship, job creation, and the national economy • Nature of Entrepreneurship • Differences between entrepreneur and technopreneur MODULE 2: Government regulations • What is high-tech industry? • Idea generation and evaluation • IPR, patents and legal issues • Financing sources MODULE 3: Developing the Business plan • Developing a business plan • Starting a business MODULE 4: Entrepreneurial innovation • Entrepreneurial finance and accounting • Business strategies • Marketing, sales, and customer relations MODULE 5: Managing the business • Stakeholders management a. Investors b. Competition c. Regulatory agencies d. Employees e. Financiers f. Community (society) MODULE 6: Creativity and business innovation • Management of the business • Global opportunities for entrepreneurs


INSTRUCTION DESIGN METHODOLOGY 1. 2. 3. 4. 5. 6. 7. 8. Blended Learning (modular/online) Research Assignments in the Internet E-mailed module Exercise/Assignment Coaching/Tutorial/Demonstration Discussion/ Application Interview/Observation Instruction Aids (eBook, Computer, Printer, LMS, Internet)


LEARNING TASK 1. Accomplishment of assignment exercises/research 2. Submission of required project – develop a simple personal web site.


EVALUATIVE MEASURES Online Quizzes/Exercises Research Assignment Post-Test Written Presentation Total 25% 25% 25% 25% ------100%


REFERENCE/BIBLIOGRAPHY Text Book 1. Siow Yue Chia, Jamus Jerome Lime, , “Information Technology in Asia: new development paradigms”, Institute of Southeast Asian Studies, Singapore, 2002

References 2. Handbook of research on international entrepreneurship by Leo Paul Dana 2006 3. Advanced Topics in Global Information Management by Felix B. Tan 2003 4. Making IT: the rise of Asia in high tech by Henry S. Rowen, Marguerite Gong Hancock, William f. Miller 2007 5. Knowledge management in modern organization by Murray E. Jennex 2007 6. E-business, e-government & small and medium size enterprises by Brian J. Corbitt, Nabeel A. Y. Al-Qirim 2004

Capital formation, governance and banking by E. Klein 2005 Crisis and innovation in Asian technology by Wiliam Walton Keller, Richard J. Samuels 2003 9. From efficiency-driven to innovation-driven economic growth: Perspective from Singapore by Kim-Song Tan, Sock-Yong Phang 2005 10. Asian’s innovation systems in transition by Bengt-Ake Lundvall, Patarapong Intrarakumred, Jan Vang-Lauridsen 2006

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Internet Sites (magazines) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. General References (Internet) 18. 19. 20. 21. http:/ 22. 23. 24. 25. 26. 27. 28.

Wired Magazine Advisor Magazine Dr Dobbs the world of SW Business Solutions CIO Information Management Inforworld Internet world Net magazine PC world Smart computing Technology Review Technology Web Tidbits Toms HW Wireless Business & tech ZDnet

Encyclopedia Library Library Google books wikipedia National geographic scientific American PC magazine Popular Science Popular mechanics Popular electronics