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Car Care Express

97 202
10


216
7 2534 2543
( 10 ) 841,581
10,354
Car Care Express (Potential Market) Car Care Express
5,551
2
Car Care Express

Car Care Express



Car Care Express 13 7 6


4 20 5 12
25.7 35.52

11

13


(Market)
(Competition)
(Social Value)
(Technology)
(Economic)
(Pokitical and Legal Issues)
(Suppliers)

13
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(Strength)
(Weakness)

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(Products)
(Price)
(Place)
(Promotion)

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(Process)

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(People)

(Physical Evidence)

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(Sensitivity Analysis)

80

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Car Care Express
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Car Care Express


Car Care Express
Car Care Express

38
45
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82

1

2540 1,660,934 2530 6,648,978
2543 23.1




()
(Car Care)

MAX Auto Express B-Quik

Car Care Express





Car Care Express

1 :

()
()
()

98
2.69
3,159
2,658,290,859

491
2.01
990
832,745,590

390
2.15
838
705,031,189

1,264
1.0
1,269
1,068,082,297

825
3.08
2,545
2,141,799,555

6,417
1.03 2
3,300
2,776,994,437

199
1.02
203
170,681,563

12,303
10,353,625,490
:
* *841,581 ( 7 10 )

MC-STEPS
2 :

(Opportunities)
(Threats)

- -
(Market)
. 15.3

( 2530 2542)

- 10 ( 2534
2543) 841,581

- MAX
-
(Competition)
Auto Express B-Quik

- -
(Social Value)

- -
(Technology)

Car Care Express

-
-
(Economic)

- -
(Political & Legal Issues)

(Product Liability)

- -
(Suppliers)

: .. 2518

(Market)

6.2 (
1) 2.4 2542
2.6 2543 7 2542
1,337,620 2,416,393

7
Car Care Express 2530 2542
15.3
(Competition)



( )

3 :

MAX Auto

B-Quik Express
()

Car Word
Club

n/a

292

482

600
: -

1

2
Marketeer 2544
()


B-Quik MAX Auto Express
(Shock Absorber)


4


B-Quik MAX Auto Express

Car World Club


Car Care Express


Car Care Express

(Social Value)



( )

(Technology)


5 10 2 3




4 :

-
-
-
-
-
-
-
(Economic)






2.5 3.52






3

Car Care Express 2-3
(GDP)

(Political and Legal Issues)






 Car Care Express







(Suppliers)



5 :

(Strength)
(Weakness)

- (First Mover)
-

2
(Differentiation)

-

- -

/ -
-

- -


(Strength)
1. (First Mover)
(Differentiation)
2.

3.

4.

(Weakness)
1.

2.

3.

(Strength)

(Weakness)

6 :
(Opportunity)
(Threat)
-
-

- -


Car Care Express

- -

Car

Care Express

3 (
) (
) ( )



30


20 30



15



2

(
) 30 1




7 :

1-2

1.5-2
6
6

50,000 .
5,000 10,000 .

250
2024
10
216

1
2
3
4
5
6
7
8
9
10

( )
( 1, 2, 3 )
( )
( )
( )
( )
( )
( )

23
11
19
33
39
24
19
11
11
26
216

____________________________________
4
n = Z2 * P (1-P) / H2 P
P 0.7 ( Pretest 46 ) H 7
Z = 2.17 97 (2.17)2 *
(0.7*0.3) / (0.07)2 = 202 =

1.
138 ( 64) 78
( 36) 121 ( 56) 90 ( 42) 2
( 1) 3 ( 1) 25 ( 12)

141 ( 65) 49 ( 23) 1


9
9 :

20 30
91
42
31 40
101
47
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18
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1

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100

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10,001 20,000
20,001 30,000
30,001 40,000
40,001 50,000
50,000

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(//)
/
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2.0

1.0

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1.0
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2-3 1

11
11 :

/
111
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22
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24
26
/
37
23
40

35
28
36

50
37
13
/

35
44
21

32
27
41

4.
Car Care Express
13 :
Car Care Express

Car Care Express

48
83

25
72

49
71

54
69
ELLE
36
69

47
68

14
64

28
61

51
82
4
Car Care Express
83 Car Care Express
Car
Care Express

14 :
Car Care Express

Car Care Express

28
79

27
78

35
74

146
71

99
71

86
71

22
68

57
61

10
80

Car Care Express
( 79 78 74) Car Care Express
61-80
Car Care Express

15 :
Car Care Express

Car Care Express


Trinity Radio (FM 97.0)
22
86
Business Radio (FM 96.5)
32
84
Hot Wave (FM 91.5)
36
83
Smooth 105 (FM 103.0)
46
76
Auto Time/Variety (FM 103.0)
8
75
Green Wave (FM 106.5)
84
70
(FM 101.0)
46
67
100 (FM 100.0)
42
64
FM 95 (FM 95.0)
12
58
91 (FM 91.0)
21
57
(FM 94.0)
11
55

53
75
Green Wave (FM 106.5)
Car Care Express Trinity Radio (FM 97.0) Business Radio (FM 96.5)
Hot Wave (FM 91.5) ( 86 84 83)

Green Wave (FM 106.5) Car Care Express
Green Wave (FM 106.5)
Business Radio (FM 96.5)

5. Car Care Express


Car Care Express

20 30
30 40
40 50
50
()

16 : Car Care Express

24
26
67
74
91
27
27
74
73
101
7
39
11
61
18
4
80
1
20
5
62
30
153
70
215

20 50
Car Care Express 50 20 30
74
17 : Car Care Express

/
115
55
93
45

84
45
101
55
/
80
44
101
56

109
57
83
43
/
111
57
85
43

103
54
89
46

68
38
112
62

208
185
181
192
196
192
180

18 : Car Care Express

25
68
54

83.3
68.7
69.2

5
16.7
31
31.3
24
30.8

30
99
78

2 7 (
) 1 3 4
5 8 9 10
Car Care Express
3

Car Care Express


3
2
/
()
Car Care Express
3
1. 9,000

2. 4,000 9,000


3. 4,000

Car Care Express




Car
Care Express

Car Care Express (Delivery)



1 9 1
9
19 :
:

4.9
5.4
5.2
6.2
B-Quik
6.4
6.3
6.4
6.3
MAX Auto Express
6.2
6.5
6.5
6.5
CockPit
6.5
6.3
6.4
6.2
Check Point
6.3
5.8
5.9
5.4
/
5.6
5.8
5.7
5.8
()
7.3
7.2
7.2
6.4
Car Care Express


Car Care Express
1 : Car Care Express

9
M

$
BC

5
3

M
BC


5
33

M
G

B
C

33
9
5

B B-Quik
M MAX
$
C Cock Pit
Checkpoint
G
Car Care Express

Car Care Express
Car Care Express

Car Care Express




1. 2



2. 2

3.
4.
5.

6.
7.



1
(Maintenance-Free)



Car
Care Express

Car Care Express



Car
Care Express



6
Car Care Express


(Price)
Car Care Express

Car Care Express

Car Care Express Price = +



Car Care Express


20 : Car Care Express

1
2
3
4
5
6

Car Care
Express
70
100
1,000
800
1,200

MAX Auto
Express
80
-

CockPit
-

50
80
800
800

3,000
1,200
1,500

3,300
1,250
1,600

1,700
650
380
535
385

1,800
680
390
530
400

1,740
655
375
535
385

- Maintenance Free
3,500
- 60 Ah
1,300
- 65 Ah
1,600
7

-
1,790
-
705
-
425
-
2,030
-
585
-
435
8

- 175/70 13
1,000
- 195/60 14
2,150
- 205/55 -15
3,250
:

890
925
2,050
2,090
3,100
3,150
()

Car Care Express




(Place)
Car Care Express






1. ()

2.




1. -
2.
() 50

10 ( 3)

21 :

Car Care Express

(/.2)

(.2)
7
66
625,844
9,482
15
4
2
30
281,235
9,375
10
1
6
94
735,419
7,824
16
8
1
61
469,070
7,690
15
8
4
147
853,807
5,808
23
10
3
114
543,983
4,772
14
5
10
136
483,693
3,557
17
9
5
264
840,130
3,182
29
10
9
148
243,930
1,648
5
5
8
n/a
n/a
n/a
7
3
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http://www.bma.go.th/html/body_page71.html.
3
( 7 2) ( 6, 1, 4, 3)
( 10, 5, 9, 8)
Car Care Express 83.3 68.7 69.2
()
(
3 ) 2 2
( 4 ) 1
3 4

22 : Car Care Express 4

3 1
1 ()
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2 : Car Care Express

c 2545
e 2547

d 2546
f 2548

- 9:00 19:00 .
7:00 21:00 . 537-7777

(Customer Call Center)
( 5 )

(Promotion)
Car Care Express
Adoption Process

Car Care Express


2
Car Care Express
1

Car Care Express 2
1
2 Business Radio (FM 96.5) Green Wave
(FM 106.5)
Car Care Express 2 1
2 2 (
) 2
2

Car Care Express Car


Care Express

Car Care Express

/ Car Care Express


1 4
1

/ / /

Car Care Express
2

23 :

()
()

2,200
1,900
4
1,400
1,200

1,535
1,300

4
6,900
6,500

6

Car Care
Express

Car Care Express

3 : Car Care Express

Green Wave (FM 106.5)


Business Radio (FM 96.5)

Car Care Express

..
2 3

..
4

..

..

..

..

..

..

..

..

..

..

5
(Process)

4 :

(Route Optimization)

(Standard Procedure)

1.

2.


3.

4.


1 1 1

5.

1
( )

6.



Car Care Express

7.

(Standard Procedure)

8.

(Check List)






9.

10.


(
)

/


/
/



70x50x50 .
( )

1

1 ()

5 ( 1 )

4 ( 2 2 )

1
1 ()

1
2 ()

1
4
1
1
1

1
3 ( )

1 ()

()

1 ()

1
(People)

Car Care Express



(Service Mind)



(.)

(Physical Evidence)

Car Care Express
Car Care Express

Car Care Express


5,000 .
Car Care Express

Car Care Express


Car Care Express

5 :

6 :

7 :

(Functionality)
(CEO) 3

8 :
Chief Executive Officer

Chief of
Administration

Chief of Operation

Purchasing

Finance &
Accounting

Branch Manager

Training

Chief of Marketing

Marketing

Assistant Branch
Manager

Shift Supervisor

Shift Supervisor

Working
Crew

Working
Crew

Car Care Express 3

Customer Support

1.

2.


3.

()


15
9:00 19:00 . 2
7:00 15:00 . 13:00 21:00 .
2

5
4 4

7



Car Care Express







2

7
Car Care Express 5
1 10

Car Care Express 13 7


700,000 (Per Value) 10
5 1.4
6

24 :
()

7,000,000

6,000,000

13,000,000
()

9,164,000

1,300,000

2,200,000

336,000

13,000,000


25:

. 10 ()

()

()
()
()
()
()

()

()

()

()

()

()

()

10

837,436
1.44%
12.021

937,928
12%
2.56%
24.043

1,050,480
12%
3.43%
36.065

1,176,537
12%
4.50%
52.900

1,317,722
12%
5.02%
66.126

1,475,848
12%
4.48%
66.126

1,652,950
12%
4.40%
72.747

1,851,304
12%
3.93%
72.747

2,073,461
12%
3.51%
72.747

2,322,276
12%
3.13%
72.747

4
4
90
68
22

8
8
174
136
38

12
12
256
204
52

16
16
338
272
66

20
20
420
340
80

20
20
420
340
80

20
20
420
340
80

20
20
420
340
80

20
20
420
340
80

20
20
420
340
80

70
100

70
100

70
100

80
110

80
110

80
110

90
120

90
120

90
120

90
120

60.00%
40.00%

60.00%
40.00%

60.00%
40.00%

50.00%
50.00%

50.00%
50.00%

50.00%
50.00%

40.00%
60.00%

40.00%
60.00%

40.00%
60.00%

40.00%
60.00%

800
1,000

800
1,000

800
1,000

900
1,100

900
1,100

900
1,100

1,000
1,200

1,000
1,200

1,000
1,200

1,000
1,200

60.00%
40.00%

60.00%
40.00%

60.00%
40.00%

50.00%
50.00%

50.00%
50.00%

50.00%
50.00%

40.00%
60.00%

40.00%
60.00%

40.00%
60.00%

40.00%
60.00%

732
749

732
749

732
749

800
800

800
800

800
800

900
900

900
900

900
900

900
900

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

62.55%
37.45%

1,200

1,200

1,200

1,300

1,300

1,300

1,400

1,400

1,400

1,400

1,300

1,300

1,300

1,400

1,400

1,400

1,500

1,500

1,500

1,500

6,500

6,500

6,500

7,000

7,000

7,000

7,500

7,500

7,500

7,500

100

100

100

100

100

100

100

100

100

100

26:

/
- (/)
- (/)

- (/)
- (/)

-
- (/)

-
- (/)

-
- (/)

- ()
- (/)

-
- (/)

10

82
20
24.39%

82
20
24.39%

82
20
24.39%

95
23
24.39%

95
23
24.39%

95
23
24.39%

108
26
24.39%

108
26
24.39%

108
26
24.39%

108
26
24.39%

880
84
9.55%

880
84
9.55%

880
84
9.55%

1,000
110
11.00%

1,000
110
11.00%

1,000
110
11.00%

1,120
136
12.14%

1,120
136
12.14%

1,120
136
12.14%

1,120
136
12.14%

1,200
480
40.00%

1,200
480
40.00%

1,200
480
40.00%

1,300
520
40.00%

1,300
520
40.00%

1,300
520
40.00%

1,400
560
40.00%

1,400
560
40.00%

1,400
560
40.00%

1,400
560
40.00%

1,300
910
70.00%

1,300
910
70.00%

1,300
910
70.00%

1,400
980
70.00%

1,400
980
70.00%

1,400
980
70.00%

1,500
1,050
70.00%

1,500
1,050
70.00%

1,500
1,050
70.00%

1,500
1,050
70.00%

913
548
60.00%

913
548
60.00%

913
548
60.00%

1,020
612
60.00%

1,020
612
60.00%

1,020
612
60.00%

1,155
693
60.00%

1,155
693
60.00%

1,155
693
60.00%

1,155
693
60.00%

6,500.0
4,550.0
70.00%

6,500.0
4,550.0
70.00%

6,500.0
4,550.0
70.00%

7,000.0
4,900.0
70.00%

7,000.0
4,900.0
70.00%

7,000.0
4,900.0
70.00%

7,500.0
5,250.0
70.00%

7,500.0
5,250.0
70.00%

7,500.0
5,250.0
70.00%

7,500.0
5,250.0
70.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

100.0
50.00
50.00%

()
() ()

..

27:

35,000
/

50,000
/
(50 ..*250 )
12,500
/

10,000
/

20,000
/

5,000
/

14,000
12,000
50,000
2,000
2,000
2,000

/ /
/ /
/
/ /
/ /
/

5,000,000
5.00%

28:
1

Green Wave (FM 106.5)


Business Radio (FM 96.5)

Car Care Express

()

310,000
378,000
500,000
10

9
8
1
50,000

2,790,000
3,024,000
500,000
500,000

32,000
32,000
44,000

7
7
7

224,000
224,000
308,000

200,000

200,000

30,000
431,667
300,000
598,000
200,000
50,000
9,379,667

620,333
10,000,000

2 3 7

4 3

29:

8,000
10,000
10,000
8,000
15,000
20,000
35,000
50,000
2,000
5.00%

/
/
/
/
/
/
/
/
/ /


60 : 40 () ( 2 )
2 8 1 5 (
5)
30:
(Safety factor)
60%

55
1
12
1
30
1
2
60 (
45 ) 55
20 80

31:
(Discount Rate)
12.00%

12.00%

30.00%

-
-
1.0

-
1.0

1
32:

(4 )

: *

//
() (
)
(1)
32.34
2.01
2.15
1.00
3.08
0.51
1.02

(
)
(2)
0.55
0.45
0.44
0.57
0.57
0.54
0.38

*
(//)
(3) = (1) * (2)
10.7
0.5
0.6
0.3
1.0
0.2
0.2

( 12,021
) (/)
(4) = (3) *12,021
128,980
6,495
6,856
4,112
12,588
1,988
2,774

(/)
(5) = (4)
358
18
19
11
34
5
7

(//)
(6) = (5)
90
5
5
3
9
1
2

13.6

163,793

452

113

33:

()
CCX

(//)
(1)
(2)
(3) = (1) * (2)
(4) = (3) * 30
(5) = (4) * 12

(4 )

20
3
1
4
12
2
1
43

82
880
1,200
1,300
913
6,500
100
-

1,640
2,816
1,200
5,200
10,960
13,000
100
34,916

49,200
84,480
36,000
156,000
328,812
390,000
3,000
1,047,492

590,400
1,013,760
432,000
1,872,000
3,945,743
4,680,000
36,000
12,569,903

(4 )

34:

(//)

(1)
(2)
10.73
82
0.54
880
0.57
1,200
0.34
1,300
1.05
913
0.17
6,500
0.23
100

(//)
(3) = (1) * (2)
880
476
684
445
956
1,075
23
4,539

1
35:
()

(//)
(1)
(2)
(3) = (1) * (2)
(4) = (3) * 22
(5) = (4) * 12

10.00
82
820
18,040
216,480

1.00
880
880
19,360
232,320

0.05
1,200
60
1,320
15,840

0.10
1,300
130
2,860
34,320

2.00
913
1,827
40,188
482,258
(4 )
0.05
6,500
325
7,150
85,800

0.20
100
20
440
5,280

13.40
4,062
89,358
1,072,298

36:
()

CCX

(//)
(1)
(2)
(3) = (1) * (2)
(4) = (3) * 30
(5) = (4) * 12

20
20
400
12,000
144,000

3
84
269
8,064
96,768

1
480
480
14,400
172,800

4
910
3,640
109,200
1,310,400

12
548
6,576
197,287
2,367,446
(4 )
2
4,550
9,100
273,000
3,276,000

1
50
50
1,500
18,000

43
20,515
615,451
7,385,414


37:
()

CCX

(//)

(1)
(2)
(3) = (1) * (2)
(4) = (3) * 22 (5) = (4) * 12

10.00
20
200
4,400
52,800

1.00
84
84
1,848
22,176

0.05
480
24
528
6,336

0.10
910
91
2,002
24,024

2.00
548
1,096
24,113
289,355
(4 )
0.05
4,550
228
5,005
60,060

0.20
50
10
220
2,640

13.40
1,733
38,116
457,391

38:

(4 )

(//
)
(1)
20
3
1
4
12
2
1
43

(2)
(3)
82
880
1,200
1,300
913
6,500
100
808

20
84
480
910
548
4,550
50
475

()

(4) = (1) * (2) (3)


1,240
2,547
720
1,560
4,384
3,900
50
14,401

(5) = (4) * 30
37,200
76,416
21,600
46,800
131,525
117,000
1,500
432,041

(6) = (5) * 12
446,400
916,992
259,200
561,600
1,578,297
1,404,000
18,000
5,184,489


39:

(//
)
(1)

(4 )

10.00
1.00
0.05
0.10
2.00
0.05
0.20

(2)
(3)
82
880
1,200
1,300
913
6,500
100

20
84
480
910
548
4,550
50

()

(4) = (1) * (2) (3)


620
796
36
39
731
98
10
2,329

(5) = (4) * 22
13,640
17,512
792
858
16,075
2,145
220
51,242

(6) = (5) * 12
163,680
210,144
9,504
10,296
192,903
25,740
2,640
614,907

(4 )

40:


(/)
(/)
(/)
*

(1)
(2)
(3) = (1) (2) (4 ) = (3) / (1)
(//)
1,640
400
1,240
76%
2,505,597
28
2,816
269
2,547
90%
5,146,981
4
1,200
480
720
60%
1,454,863
1
5,200
3,640
1,560
30%
3,152,202
6
10,960
6,576
4,384
40%
8,858,819
17
13,000
9,100
3,900
30%
7,880,506
3
100
50
50
50%
101,032
1
34,916
20,515
14,401
29,100,000
61
41%

29,100,000
70,533,561
48,996

/
//


41:

(/)
(/)
(/)


(1)
(2)
(3) = (1) (2) (4 ) = (3) / (1)
(//)

820
200
620
76%
351,366
3.9

880
84
796
90%
451,109
0.4

60
24
36
60%
20,402
0.0

130
91
39
30%
22,102
0.0

1,827
1,096
731
40%
414,098
0.8
(4 )
325
228
98
30%
55,255
0.0

20
10
10
50%
5,667
0.1

4,062
1,733
2,329
1,320,000
5.3
57%

1,320,000
2,301,865
2,180

/
//


42:

:
1

10

11

12

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

4,547,400

54,568,803

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

4,189,968

50,279,613

196,800

196,800

196,800

196,800

196,800

196,800

196,800

196,800

196,800

196,800

196,800

196,800

2,361,600

337,920

337,920

337,920

337,920

337,920

337,920

337,920

337,920

337,920

337,920

337,920

337,920

4,055,040

144,000

144,000

144,000

144,000

144,000

144,000

144,000

144,000

144,000

144,000

144,000

144,000

1,728,000

624,000

624,000

624,000

624,000

624,000

624,000

624,000

624,000

624,000

624,000

624,000

624,000

7,488,000

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

1,315,248

15,782,973

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

1,560,000

18,720,000

12,000

12,000

12,000

12,000

12,000

12,000

12,000

12,000

12,000

12,000

12,000

12,000

144,000

357,433

357,433

357,433

357,433

357,433

357,433

357,433

357,433

357,433

357,433

357,433

357,433

4,289,190

72,160

72,160

72,160

72,160

72,160

72,160

72,160

72,160

72,160

72,160

72,160

72,160

865,920

77,440

77,440

77,440

77,440

77,440

77,440

77,440

77,440

77,440

77,440

77,440

77,440

929,280

5,280

5,280

5,280

5,280

5,280

5,280

5,280

5,280

5,280

5,280

5,280

5,280

63,360

11,440

11,440

11,440

11,440

11,440

11,440

11,440

11,440

11,440

11,440

11,440

11,440

137,280

160,753

160,753

160,753

160,753

160,753

160,753

160,753

160,753

160,753

160,753

160,753

160,753

1,929,030

28,600

28,600

28,600

28,600

28,600

28,600

28,600

28,600

28,600

28,600

28,600

28,600

343,200

1,760

1,760

1,760

1,760

1,760

1,760

1,760

1,760

1,760

1,760

1,760

1,760

21,120

43: ()

:
1

10

11

12

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

2,787,268

33,447,218

65,600

65,600

65,600

65,600

65,600

65,600

65,600

65,600

65,600

65,600

65,600

65,600

787,200

39,648

39,648

39,648

39,648

39,648

39,648

39,648

39,648

39,648

39,648

39,648

39,648

475,776

59,712

59,712

59,712

59,712

59,712

59,712

59,712

59,712

59,712

59,712

59,712

59,712

716,544

444,808

444,808

444,808

444,808

444,808

444,808

444,808

444,808

444,808

444,808

444,808

444,808

5,337,696

885,600

885,600

885,600

885,600

885,600

885,600

885,600

885,600

885,600

885,600

885,600

885,600

10,627,202

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

1,112,020

13,344,240

6,880

6,880

6,880

6,880

6,880

6,880

6,880

6,880

6,880

6,880

6,880

6,880

82,560

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

440,000

136,333

136,333

136,333

136,333

136,333

136,333

136,333

136,333

136,333

136,333

136,333

136,333

1,636,000

44: ()

:
1

10

11

12

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

1,760,132

21,121,585

5,545,361

1,894,694

1,890,694

2,622,694

2,200,694

2,622,694

2,321,694

2,172,694

2,128,694

2,340,694

2,351,694

2,327,694

30,420,000

3,788,694

198,028

194,028

926,028

504,028

926,028

625,028

476,028

432,028

644,028

655,028

631,028

10,000,000

155,000

155,000

155,000

155,000

155,000

155,000

155,000

155,000

155,000

155,000

155,000

155,000

1,860,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

600,000

56,000

56,000

56,000

56,000

56,000

56,000

56,000

56,000

56,000

56,000

56,000

56,000

672,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

48,000

576,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

1,632,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

136,000

1,632,000

700,000

700,000

700,000

700,000

700,000

700,000

700,000

700,000

700,000

700,000

700,000

700,000

8,400,000

251,000

251,000

251,000

251,000

251,000

251,000

251,000

251,000

251,000

251,000

251,000

251,000

3,012,000

110,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

50,000

660,000

20000

20000

20000

20000

20000

20000

20000

20000

20000

20000

20000

20000

240,000

83,333

83,333

83,333

83,333

83,333

83,333

83,333

83,333

83,333

83,333

83,333

83,333

1,000,000

11,333

11,333

11,333

11,333

11,333

11,333

11,333

11,333

11,333

11,333

11,333

11,333

136,000

(3,785,229)

(134,562)

(130,562)

(862,562)

(440,562)

(862,562)

(561,562)

(412,562)

(368,562)

(580,562)

(591,562)

(567,562)

(9,298,415)

60,000

60,000

60,000

60,000

60,000

60,000

60,000

60,000

60,000

60,000

60,000

60,000

720,000

(3,845,229)

(194,562)

(190,562)

(922,562)

(500,562)

(922,562)

(621,562)

(472,562)

(428,562)

(640,562)

(651,562)

(627,562)

(10,018,415)

(3,845,229)

(4,039,791)

(4,230,354)

(5,152,016)

(5,653,478)

(6,576,041)

(7,197,603)

(7,670,165)

(8,098,728)

(8,739,290)

(9,390,852)

(10,018,415)

45:
:

10

11

12

(3,845,229)

(194,562)

(190,562)

(922,562)

(500,562)

(922,562)

(621,562)

(472,562)

(428,562)

(640,562)

(651,562)

(627,562)

(10,018,415

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

36,667

440,000

()

()

(2,614,268)

(2,614,268)

()

2,614,268

2,614,268

(3,808,562)

(157,896)

(153,896)

(885,896)

(463,896)

(885,896)

(584,896)

(435,896)

(391,896)

(603,896)

(614,896)

(590,896)

(9,578,415)

()

(1)

(1,000,000)

(1,000,000)

, /
, /
/

(1,200,000)

(1,200,000)

(2)

(2,200,000)

7,000,000

(3)

7,000,000

4,800,000

4,800,000
(3,808,562)

(1)+(2)+(3)

4,800,000

(2,200,000)
7,000,000
7,000,000

6,991,438
(157,896)

6,833,542
(153,896)

6,679,646
(885,896)

5,793,751
(463,896)

5,329,855
(885,896)

4,443,959
(584,896)

3,859,064
(435,896)

3,423,168
(391,896)

3,031,272
(603,896)

2,427,377
(614,896)

1,812,481
(590,896)

6,000,000

4,800,000
(9,578,415)
6,000,000

691,438

6,833,542

6,679,646

5,793,751

5,329,855

4,443,959

3,859,064

3,423,168

3,031,272

2,427,377

1,812,481

1,221,585

1,221,585

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

578,000
60,000

1,104,175
60,000

7,462,175

* 0.5
10
46:
:

10

54,568,803
50,279,613
4,289,190
33,447,218
21,121,585
30,420,000
10,000,000
20,420,000
(9,298,415)
720,000
(10,018,415)

109,137,606
100,559,226
8,578,380
64,758,436
44,379,171
46,356,200
7,000,000
39,356,200
(1,977,029)
1,320,000
(3,297,029)

163,706,410
150,838,839
12,867,570
96,569,654
67,136,756
66,094,090
7,000,000
59,094,090
1,042,666
1,680,000
(637,334)

240,120,960
220,838,400
19,282,560
140,419,072
99,701,888
87,090,197
7,203,629
79,886,569
12,611,691
1,440,000
3,351,507
7,820,183

300,151,200
276,048,000
24,103,200
175,239,840
124,911,360
110,815,906
9,004,536
101,811,370
14,095,454
1,200,000
3,868,636
9,026,818

300,151,200
276,048,000
24,103,200
174,863,840
125,287,360
113,729,474
9,004,536
104,724,938
11,557,886
960,000
3,179,366
7,418,520

330,208,800
303,148,800
27,060,000
191,121,840
139,086,960
117,690,449
9,906,264
107,784,185
21,396,511
720,000
6,202,953
14,473,558

330,208,800
303,148,800
27,060,000
190,681,840
139,526,960
120,902,658
9,906,264
110,996,394
18,624,302
480,000
5,443,291
12,701,011

330,208,800
303,148,800
27,060,000
190,241,840
139,966,960
124,275,478
9,906,264
114,369,214
15,691,482
240,000
4,635,445
10,816,037

330,208,800
303,148,800
27,060,000
189,801,840
140,406,960
127,816,939
9,906,264
117,910,675
12,590,021
3,777,006
8,813,015

4,800,000
(9,578,415)
6,000,000
(3,578,415)

1,221,585
(2,417,029)
(2,200,000)
5,000,000
382,971

1,604,556
682,666
(2,200,000)
3,000,000
1,482,666

3,087,222
9,580,183
(2,200,000)
(2,000,000)
5,380,183

8,467,405
11,226,818
(2,200,000)
(2,000,000)
7,026,818

15,494,223
10,378,520
(6,000,000)
(4,000,000)
378,520

15,872,743
16,993,558
(4,000,000)
12,993,558

28,866,301
14,781,011
(4,000,000)
10,781,011

39,647,312
12,456,037
(4,000,000)
8,456,037

48,103,350
10,013,015
(4,000,000)
6,013,015

1,221,585

1,604,556

3,087,222

8,467,405

15,494,223

15,872,743

28,866,301

39,647,312

48,103,350

54,116,356

47:

()

()
()
()
(1)

/
, /
, /
/

(2)

(3)

(1)+(2)+(3)

10

(10,018,415)
440,000

(3,297,029)
880,000

(637,334)
1,320,000

7,820,183
1,760,000

9,026,818
2,200,000

7,418,520
2,960,000

14,473,558
2,520,000

12,701,011
2,080,000

10,816,037
1,640,000

8,813,015
1,200,000

(2,614,268)
2,614,268
(9,578,415)

(2,614,268)
2,614,268
(2,417,029)

(2,614,268)
2,614,268
682,666

(3,617,452)
3,617,452
9,580,183

(2,865,064)
2,865,064
11,226,818

10,378,520

(1,391,500)
1,391,500
16,993,558

14,781,011

12,456,037

10,013,015

(1,000,000)

(1,000,000)

(1,000,000)

(1,000,000)

(1,200,000)

(1,200,000)

(1,200,000)

(1,200,000)

(6,000,000)

(2,200,000)

(2,200,000)

(2,200,000)

(2,200,000)

(6,000,000)

6,000,000

5,000,000

3,000,000

(2,000,000)

(2,000,000)

6,000,000
4,800,000
(3,578,415)
1,221,585
1,104,175

5,000,000
1,221,585
382,971
1,604,556
1,661,254

3,000,000
1,604,556
1,482,666
3,087,222
2,262,274

(2,000,000)
3,087,222
5,380,183
8,467,405
2,910,474

(2,000,000)
8,467,405
7,026,818
15,494,223
3,031,872

(2,000,000)
(2,000,000)
(4,000,000)
15,494,223
12,993,558
15,872,743
3,159,341

(2,000,000)
(2,000,000)
(4,000,000)
15,872,743
12,993,558
28,866,301
3,293,183

(2,000,000)
(2,000,000)
(4,000,000)
28,866,301
10,781,011
39,647,312
3,433,717

(2,000,000)
(2,000,000)
(4,000,000)
39,647,312
8,456,037
48,103,350
3,581,278

(2,000,000)
(2,000,000)
(4,000,000)
48,103,350
6,013,015
54,116,365

(1,000,000)
(1,200,000)
(2,200,000)
7,000,000

7,000,000
4,800,000
4,800,000

48:
:

10

1,221,585
2,614,268

1,604,556
5,228,536

3,087,222
7,842,804

8,467,405
11460256

15,494,223
14,325,320

15,872,743
14,325,320

28,866,301
15,716,820

39,647,312
15,716,820

48,103,350
15,716,820

54,116,365
15,716,820

3,835,853

6,833,092

10,930,026

19,927,661

29,819,543

30,198,063

44,583,121

55,364,132

63,820,170

69,833,185

1,760,000
5,595,853

3,080,000
9,913,092

3,960,000

4,400,000

4,400,000

7,440,000

14,890,026

24,327,661

34,219,543

37,638,063

4,920,000
49,503,121

2,840,000
58,204,132

1,200,000
65,020,170

69,833,185

2,614,268
6,000,000

5,228,536
11,000,000

7,842,804
14,000,000

11,460,256
12,000,000

14,325,320
10,000,000

14,325,320
8,000,000

15,716,820
6,000,000

15,716,820
4,000,000

15,716,820
2,000,000

15,716,820
-

8,614,268

16,228,536

21,842,804

23,460,256

24,325,320

22,325,320

21,716,820

19,716,820

17,716,820

15,716,820

7,000,000
(6,132,595)

7,000,000
2,894,223

7,000,000
8,312,743

7,000,000
20,786,301

7,000,000
31,487,312

7,000,000
40,303,350

7,000,000
47,116,365

()

7,000,000
(10,018,415)

7,000,000
7,000,000
(13,315,444) (13,952,778)

(3,018,415)

(6,315,444)

(6,952,778)

867,405

9,894,223

15,312,743

27,786,301

38,487,312

47,303,350

54,116,365

5,595,853

9,913,092

14,890,026

24,327,661

34,219,543

37,638,063

49,503,121

58,204,132

65,020,170

69,833,185


49:

1
0.45
(2.85)
38.7%
-17.0%
-18.4%
(12.9)

(Discount Rate)
(IRR)
(NPV)
(Payback Period)

2
0.42
(2.57)
40.7%
-1.8%
-3.0%
(1.5)

3
0.50
(3.14)
41.0%
0.6%
-0.4%
0.6

4
5
6
7
8
9
10
0.85 1.23 1.35 2.05 2.81 3.60 4.44
27.05 2.46 1.46 0.78 0.51 0.37 0.29
41.5% 41.6% 41.7% 42.1% 42.3% 42.4% 42.5%
5.3% 4.7% 3.9% 6.5% 5.6% 4.8% 3.8%
3.3% 3.0% 2.5% 4.4% 3.8% 3.3% 2.7%
8.8
11.7 12.0 29.7 38.8 65.4
n/a

12%
35.5%
25,669,751
7.23

9:

50.00%
40.00%

30.00%
20.00%

10.00%
0.00%

-10.00%

10

-20.00%

-30.00%


1 2 3 4 5 6 7 8 9 10

70

30

60

25

50

20

40

15

30
20

10

10
0

-10

0
-5

10

-20

10

(Sensitivity Analysis)
2

4 3
6 3 6
4 1 2
1
50:

-6%
-3%
0%
(IRR)
12.9%
24.3%
35.5%
(NPV)*
3,064,122 14,291,936 25,669,751
(Payback Period)
9.47
8.35
7.23

(IRR)
(NPV)*
(Payback Period)
* (Discount Rate) 12%

2
1
25.4%
30.4%
15,223,412 20,489,439
7.91
7.55

35.5%
25,669,751
7.23

+3%
45.9%
36,439,661
6.22

+6%
56.7%
47,223,478
5.61

1
41.0%
30,852,587
6.94

2
46.2%
35,813,615
6.70

10:

..

7
.

2530
1,660,934
862,430
471,991
2531
1,843,861
934,629
460,132
2532
1,985,114
999421
470,927
2533
2,389,353
1,228,225
598,223
2534
2,497,517
1,122,863
594,078
2535
2,787,241
1,259,264
649,663
2536
3,308,037
1,436,600
727,054
2537
3,770,055
1,622,151
886,446
2538
4,171,411
1,752,218
940,573
2539
4,698,807
1,898,367
1,026,233
2540
5,288,284
2,119,860
1,156,361
2541
5,654,655
2,240,337
1,231,899
2542
6,167,140
2,416,393
1,337,620
2543
6,648,978
258,0177
1,435,659
*
: ,
http://www.dlt.motc.go.th.

2
.


Car Care Express

( )

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21:00 24:00

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Cock Pit
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12. 11.
__________
13.

_______
_______ ().
14.
1 5 (5 = 1 = )
_____ISO9002
_____
_____
_____
_____Money back guarantee ()
_____

15.

16. 20 20-30 31-40 41-50 51-60 60
17.


/
18.


19. /






.
20. ..
21.
22.
10,000
10,001-20,000 20,001-30,000
30,001-40,000
40,001-50,000 50,000
23. ( 1 )
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24. .
25.

26. ( 1 )







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.
27. ( 1 )






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The Nation
.
28. ( 1 )
(94.0)
(101.0)
Auto Time/Variety (103.0)
Trinity Radio (97.0)
Business Radio (96.5)
Smooth 105
FM 100
91
Hot Wave (91.5)
Green Wave (106.5)
FM (95.0)
.
29.




3 Car Care Express

74
73
61
20

24
26
27
27
7
39
4
80

91
101
18
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20 30
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28
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31
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17
99
37

68
70
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42
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32
30
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141
49

10,000
10,001 20,000
20,001 30,000
30,001 40,000
40,001 50,000
50,000

5
35
32
35
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71
71
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29
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13
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13
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3

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0
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3
3
4
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mark

14
0
3
1
3


()


krits_up2000@hotmail.comkrits_up2000@hotmail.com
( 2 )

()

()
()
( 1 )
( 1 )
( 1 )
( 1 )
( 1 )
( 1 )

1
1

()
1
3

1
3
2

22
3
5
10
5
10
10
43
0
1
2
3
3
3
2
3
2
1
10
30
60

1
1
1
2
1
3
1
1
4
1
1
5
1
1
6
1
7
1
8
1
1
9
1
1
1
10
1
1
11
1
12
1
13
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1
14
1
1
1
15
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1
16
1
17
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10
10
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()

1
1

1
1
1

1
1
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1
1
10

1
1
1

1
1

1
1
1
1
1
1
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1
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1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

11

17

17

1
1
1

1
1
1

1
54,568,803
50,279,613
2,361,600
4,055,040
1,728,000
7,488,000
15,782,973
18,720,000
144,000
4,289,190
865,920
929,280
63,360
137,280
1,929,030
343,200
21,120

2
10,9137,606
100,559,226
4,723,200
8,110,080
3,456,000
14,976,000
31,565,946
37,440,000
288,000
8,578,380
1,731,840
1,858,560
126,720
274,560
3,858,060
686,400
42,240

3
163,706,410
150,838,839
7,084,800
12,165,120
5,184,000
22,464,000
47,348,919
56,160,000
432,000
12,867,570
2,597,760
2,787,840
190,080
411,840
5,787,090
1,029,600
63,360

4
240,120,960
220,838,400
10,944,000
18.432,000
7,488,000
32,256,000
70,502,400
80,640,000
576,000
19,282,560
4,012,800
4,224,000
274,560
591,360
8,616,960
1,478,400
84,480

5
300,151,200
276,048,000
13,680,000
23,040,000
9,360,000
40,320,000
88,128,000
100,800,000
720,000
24,103,200
5,016,000
5,280,000
343,200
739,200
10,771,200
1,848,000
105,600

6
300,151,200
276,048,000
13,680,000
23,040,000
9,360,000
40,320,000
88,128,000
100,800,000
720,000
24,103,200
5,016,000
5,280,000
343,200
739,200
10,771,200
1,848,000
105,600

7
330,208,800
303,148,800
15,552,000
25,804,800
10,080,000
43,200,000
99,792,000
108,000,000
720,000
27,060,000
5,702,400
5,913,600
369,600
792,000
12,196,800
1,980,000
105,600

8
330,208,800
303,148,800
15,552,000
25,804,800
10,080,000
43,200,000
99,792,000
108,000,000
720,000
27,060,000
5,702,400
5,913,600
369,600
792,000
12,196,800
1,980,000
105,600

9
330,208,800
303,148,800
15,552,000
25,804,800
10,080,000
43,200,000
99,792,000
108,000,000
720,000
27,060,000
5,702,400
5,913,600
369,600
792,000
12,196,800
1,980,000
105,600

:
10
330,208,800
303,148,800
15,552,000
25,804,800
10,080,000
43,200,000
99,792,000
108,000,000
720,000
27,060,000
5,702,400
5,913,600
369,600
792,000
12,196,800
1,980,000
105,600

1
33,447,218
787,200
475,776
716,544
5,337,696
10,627,202
13,344,240
82,560
440,000
1,636,000

2
64,758,436
1,574,400
951,552
1,433,088
10,675,392
21,254,404
26,688,480
165,120
880,000
1,136,000

3
96,569,654
2,361,600
1,427,328
2,149,632
16,013,088
31,881,606
40,032,720
247,680
1,320,000
1,136,000

4
140,419,072
3,648,000
2,492,160
3,105,024
22,993,152
47,471,616
57,482,880
330,240
1,760,000
1,136,000

5
175,239,840
4,560,000
3,115,200
3,881,280
28,741,440
59,339,520
71,853,600
412,800
2,200,000
1,136,000

6
174,863,840
4,560,000
3,115,200
3,881,280
28,741,440
59,339,520
71,853,600
412,800
2,960,000
-

7
191,121,840
5,184,000
3,851,520
4,179,840
30,794,400
67,193,280
76,986,000
412,800
2,520,000
-

8
190,681,840
5,184,000
3,851,520
4,179,840
30,794,400
67,193,280
76,986,000
412,800
2,080,000
-

9
190,241,840
5,184,000
3,851,520
4,179,840
30,794,400
67,193,280
76,986,000
412,800
1640,000
-

10
189,801,840
5,184,000
3,851,520
4,179,840
30,794,400
67,193,280
76,986,000
412,800
1,200,000
-

2,121,585

44,379,171

67,136,756

99,701,888

124,911,360

125,287,360

139,086,960

139,526,960

139,966,960

140,406,960

-
-
-
-
-
-
-
-
-
-
-
-
-

30,420,000
10,000,000
1,860,000
600,000
672,000
576,000
1,632,000
1,632,000
8,400,000
3,012,000
660,000
240,000
1,000,000
136,000
(9,298,415)
720,000
(10,018,415)

46,356,200
7,000,000
3,540,000
1,200,000
1,344,000
1,152,000
3,264,000
3,264,000
17,640,000
4,120,200
1,080,000
480,000
2,000,000
272,000
(1,977,029)
1,320,000
(3,297,029)

66,094,090
7,000,000
5,220,000
1,800,000
2,016,000
1,728,000
4,896,000
4,896,000
27,783,000
5,067,090
1,560,000
720,000
3,000,000
408,000
1,042,666
1,680,000
(637,334)

87,090,197
7,203,629
6,900,000
2,400,000
2,688,000
2,304,000
6,528,000
6,528,000
38,896,200
6,098,369
2,040,000
960,000
4,000,000
544,000
12,611,691
1,440,000
3,351,507
7,820,183

110,815,906
9,004,536
8,580,000
3,000,000
3,360,000
2,880,000
8,160,000
8,160,000
51,051,263
7,220,107
2,520,000
1,200,000
5,000,000
680,000
14,095,454
1,200,000
3,868,636
9,026,818

113,729,474
9,004,536
8,580,000
3,000,000
3,360,000
2,880,000
8,160,000
8,160,000
53,603,826
7,581,112
2,520,000
1,200,000
5,000,000
680,000
11,557,886
960,000
3,179,366
7,418,520

117,690,449
9,906,264
8,580,000
3,000,000
3,360,000
2,880,000
8,160,000
8,160,000
56,284,017
7,960,168
2,520,000
1,200,000
5,000,000
680,000
21,396,511
720,000
6,202,953
14,473,558

120,902,658
9,906,264
8,580,000
3,000,000
3,360,000
2,880,000
8,160,000
8,160,000
59,098,218
8,358,177
2,520,000
1,200,000
5,000,000
680,000
18,624,302
480,000
5,443,291
12,701,011

124,275,478
9,906,264
8,580,000
3,000,000
3,360,000
2,880,000
8,160,000
8,160,000
62,053,129
8,776,085
2,520,000
1,200,000
5,000,000
680,000
15,691,482
240,000
4,635,445
10,816,037

127,816,939
9,906,264
8,580,000
3,000,000
3,360,000
2,880,000
8,160,000
8,160,000
65,155,785
9,214,890
2,520,000
1,200,000
5,000,000
680,000
12,590,021
3,777,006
8,813,015

10

()

20

12

16

20

20

20

20

20

20

20

3,164,000
-

500,000

400,000
100,000
400,000
1,200,000
200,000

400,000
100,000
400,000
1,200,000
200,000

400,000
100,000
400,000
1,200,000
200,000

400,000
100,000
400,000
1,200,000
200,000

6,000,000
-

136,000
3,336,000

136,000
3,336,000

136,000
3,336,000

136,000
3,336,000

6,000,000

2,000,000
5,000,000
2,000,000
12,000,000
1,000,000
680,000
23,180,000

/
/
/
/

500,000
100,000
250,000
100,000
300,000
50,000

400,000
100,000
400,000
1,200,000
200,000

2,000

136,000
3,836,000

3,164,000

10

11

12

50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

1
50,000

600,000

35,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

3
105,000

1,260,000

10,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

960,000

8,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

2
16,000

192,000

20,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

4
80,000

960,000

15,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

4
60,000

720,000

10,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

8
80,000

960,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

8
480,000
951,000

5,760,000
11,412,000

951,000

8,000

1
50,000
1
600,000

2
52,500
1
630,000

3
55,125
1
661,500

4
57,881
1
694,575

5
60,775
1
729,304

6
63,814
1
765,769

7
67,005
1
804,057

8
70,355
1
844,260

9
73,873
1
886,473

10
77,566
1
930,797

35,000
3
1,260,000

36,750
3
1,323,000

38,588
3
1,389,150

40,517
3
1,458,608

42,543
3
1,,531,538

44,670
3
1,608,115

46,903
3
1,688,521

49,249
3
1,772,947

51,711
3
1,861,594

54,296
3
1,954,674

10,000
8
960,000

10,500
14
1,764,000

11,025
18
2,381,400

11,576
22
6,056,130

12,155
26
3,792,380

12,763
26
3,981,998

13,401
26
4,181,098

14,071
26
4,391,153

14,775
26
4,609,661

15,513
26
4,840,144

8,400
2
192,000

8,400
4
403,200

8,820
6
635,040

9,261
8
889,056

9,724
10
1,166,886

10,210
10
1,225,230

10,721
10
1,286,492

11,257
10
1,350,816

11,820
10
1,418,357

12,411
10
1,489,275

20,000
4
960,000

21,000
8
2,016,000

22,050
12
3,175,200

23,153
16
4,445,280

24,310
20
5,834,430

25,526
20
6,126,152

26,802
20
6,432,459

28,142
20
6,754,082

29,549
20
7,091,786

31,027
20
7,446,375

15,000
4
720,000

15,750
8
1,512,000

16,538
12
2,381,400

17,364
16
3,333,960

18,233
20
4,375,823

19,144
20
4,594,614

20,101
20
4,824,344

21,107
20
5,065,562

22,162
20
5,318,840

23,270
20
5,584,782

10,000
8
960,000

10,500
18
2,016,000

11,025
24
3,175,200

11,576
32
4,445,280

12,155
40
5,834,430

12,763
40
6,126,152

13,401
40
6,432,459

14,071
40
6,754,082

14,775
40
7,091,786

15,513
40
7,446,375

8,000
60
5,760,000

8,400
120
12,096,000

8,820
9,261
180
240
19,051,200 26,671,680

9,724
300
35,006,580

10,210
300
36,756,909

10,721
300
38,594,754

11,257
300
40,524,492

11,820
12,411
300
300
42,550,717 44,678,253

11,415,000
8,400,000

21,760,200
17,640,000

32,850,090 44,994,569
27,783,000 38,896,200

58,271,370
51,051,263

61,184,938
53,603,826

64,244,185
56,284,017

67,244185 70,829,218 74,370,675


59,098,218 52,053,129 65,155,785

()

()

5
5

5
5

1,000,000
1,000,000

2,000,000
1,000,000

1,200,000
1,200,000
2,200,000

1
200,000
240,000
440,000
440,000
1,760,000

3,000,000 4,000,000
1,000,000 1,000,000

5,000,000
1,000,000

5,000,000
-

5,000,000
-

5,000,000 5,000,000 5,000,000


-

2,400,000
1,200,000

3,600,000 4,800,000
1,200,000 1,200,000

6,000,000 12,000,000 12,000,000


1,200,000 6,000,000
-

12,000,000 12,000,000 12,000,000


-

4,400,000

6,600,000 8,800,000 11,000,000 17,000,000 17,000,000

17,000,000 17,000,000 17,000,000

800,000
960,000

1,000,000
1,200,000

800,000
2,160,000

600,000
1,920,000

880,000 1,320,000 1,760,000


1,320,000 26,400,000 4,400,000

2,200,000
6,600,000

2,960,000 2,520,000
9,560,000 12,080,000

400,000
480,000

3,080,000

600,000
720,000

3,960,000 4,400,000

440,000

7,440,000

4,920,000

8
400,000
1,680,000

10

10

200,000
1,440,000

1,200,000

2,080,000 1,640,000 1,200,000


14,160,000 15,800,000 17,000,000
2,840,000

1,200,000


, : , (), 2543.
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1, 2544.
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http://www.bma.go.th/html/body_page71.thml.
McClave J.T., Benson P.G., and Sincich T., Statistics For Business And Economics, 7th ed., Prentice Hall. 1998.