Questionnaire Analysis: - per question basis

Total no of retailers interviewed = 10 Location /Area = PCMC
Q1. Which noodles brands are available in your store? a) b) c) d) Maggi Top Ramen Horlicks foodles Sunfeast noodles

80% of the noodles stock in store was of maggi
Q2. Which brand provides maximum sales? a) b) c) d) a) Maggi Top Ramen Horlicks foodles Sunfeast noodles Others, specify __________

For a small store the sales were Rs. 5000-6000/- & for big stores it was 20000 +/ Q3. Which Maggi flavour is having maximum sales? b) c) d) e) f) Maggi masala Maggi vegetable atta noodles Maggi dal atta noodles Maggi rice noodles mania Others, specify __________

80% os sales comes from Maggi masala , 10% from Atta noodles n rest adds to 10% , totally to 100%
Q4. Has the introduction of other new noodles affected Maggi’s sales? □ Yes □ No

Not much, but consumers are willing to try new products from same & different brands.
Q5. Whose advertising strategies are better? a) b) c) d) e) Maggi Top Ramen Horlicks foodles Sunfeast noodles Others, specify __________

All come up with attracting & innovative advertising strategies , but mostly maggi & horlicks foodles are better then rest.

Q.6. Do you feel advertisement help in selling the product? □ Yes □ No

Yes, it does help as all the advertisement & promotions keeps customers & shopkeepers updated
Q7. Do you make extra efforts in selling brand Maggi? □ Yes □ No

No never , customers come as ‘Ask’ for maggi
Q8. Are you Happy with the pricing strategy of Maggi □ Yes □ No

Yes, maggi has got huge basket of products being offered at various prices & pack sizes
Q9. Are you happy with the pricing strategy of other noodles? □ Yes □ No

Shopkeepers said there should be various offers & a lower price of other noodles brands to compete with the well established ones like maggi.
Q10. Whose distribution channel is better? f) g) h) i) j) Maggi Top Ramen Horlicks foodles Sunfeast noodles Others, specify __________

Maggl is having the best channel as the product is easily available at almost each & every store .next comes the top ramen which is also establised in the market from long tme but brands like sunfeast noodles ,horlicks foodles is not available at stores & if it is available its not been sold.