What is Marketing?

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Marketing - is a set of human activities directed at facilitating and consummating exchange.

MARKET
Needs to satisfy

Money to spend

Willingness to buy

What is A Marketing Plan
- An outline of actions designed to achieve a specific set of goals.
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Things to Consider in Developing A Marketing Plan
Economic Forces

Technological Forces

Marketing Plan

Societal Forces

Political Forces

ECONOMIC FORCES
Inflation Unemployment

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SOCIETAL FORCES
Cultural Values Traditions

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POLITICAL FORCES
Government Laws Taxes

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TECHNOLOGICAL FORCES
New Methods/Techniques New Machines/Gadgets

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Always Remember This…

Marketing

CustomerOriented

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