MARKETING

Strategies & Tools for Consultants

Competitive Positioning: Start with a Market Profile

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Competitive Positioning Strategy

The foundation for a successful business.

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

First step: Create a market profile.
Creates a picture of the market and the typical buyer’s distinctive characteristics. Build brand for these buyers.

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Classical Market Profiling Approach

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Industry Study (B2B)

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Geographical Demographics
Define the geographical location of customers.

Is the product multi-cultural?

Is positioning local, national, or global?

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Demographic Traits

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

B2B Demographic Analysis

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

End-User Demographic Analysis

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Size and Trends
For Both B2B and Consumer Markets

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Modern Marketing Approach

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Include the Human Elements

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Examine the Psychological Motivations
• • • • • • What issues do customers face? What are their pains and desires? Who is the decision-maker? Are there multiple influencers? What is the purchasing processes? What is the buyer personality?

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Paint a Picture of a Buyer

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Share with your team!

www.ConsultingMO.com

MARKETING
Strategies & Tools for Consultants

Use Market Profile for Branding

www.ConsultingMO.com

Sign up to vote on this title
UsefulNot useful