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NEW ADVERT RATE

GUARDIAN NEWSPAPERS LIMITED (Black and White)


Transition, In memoriam, Goodwill messages, Half year/Annual Reports, Balance Sheets,
Legal and Public Notice
SIZE IN CENTIMETERS
2.5cm x 1

7.5cm x 2
15cm x 2
15cm x 3
16.5cm x 3
17cm x 3
17cm x 4
20cm x 3
20cm x 4
20cm x 5
22.5cm x 3
22.5cm x 4
22.5cm x 5

25cm x 3
25cm x 4
25cm x 5

36.5cm x 3
36.5cm x 4

Half Page
Full Page

SIZE IN INCHES
1x1
1x2
2x2
4x2
5x2
3x2
6x2
6x3
6.5 x 3
7x2
7x3
7x4
8x2
8x3
8x4
8x5
9x2
9x3
9x4
9x5
9x6
9x7
10 x 3
10 x 4
10 x 5
10 x 6
10 x 7
11 x 5
11 x 6
11 x 7
14.5 x 3
14.5 x 4
14.5 x 5
14.5 x 6
7.25 x 7
14.5 x 7

AMOUNT (N)
4,770.19
9,511.13
19,022.25
38,044.50
47,555.63
28,569.93
57,142.31
85,863.40
93,018.65
66,577.87
99,998.43
133,565.25
76,089.00
114,289.50
152,392.50
190,493.06
85,863.40
128,575.68
171,436.68
257,156.25
309,108.15
360,626.17
142,864.31
190,493.06
298,136.88
357,764.25
400,695.96
327,950.56
376,676.63
439,456.88
207,158.25
332,005.22
397,714.59
415,006.31
226,687.50
387,562.50

5% VAT
238.50
475.55
951.11
1,902.22
2,377.78
1,428.49
2,857.11
4,293.17
4,650.93
3,328.89
4,999.92
6,678.26
3,804.45
5,714.47
7,619.62
9,524.65
4,293.17
6,428.78
8,571.83
12,857.81
15,455.40
18,031.30
7,143.21
9,524.65
14,906.84
17,888.21
20,034.79
16,397.52
18,833.83
21,972.84
10,357.91
16,600.26
19,885.72
20,750.31
11,334.37
19,378.12

EFFECTIVE:

APRIL 15, 2009

*NOTE:

THE ABOVE ADVERT RATES ARE EXCLUSIVE OF VAT

THE GUARDIAN
SPECIAL SECTIONS: Property, Compulife, Vacancies, Notice
SIZE IN CENTIMETERS
2.5cm x 1

7.5cm x 2
15cm x 2
15cm x 3
16.5cm x 3
17cm
17cm

x3
x4

20cm
20cm
20cm

x3
x4
x5

22.5cm x 3
22.5cm x 4
22.5cm x 5

25cm
25cm
25cm

x3
x4
x5

36.5cm x 3
36.5cm x 4
Half Page

Full Page
Double Spread Half
Double Spread Full Page
F.P.S 7.5cm x 2
B.P.S 7.5cm x 2
STRIP ADVERT
DOUBLE STRIP ADVERT - 10cm x 7

SIZE IN INCHES
1x1
1x2
2x2
4x2
5x2
3x2
6x2
6x3
6.5 x 3
7x2
7x3
7x4
7x5
8x2
8x3
8x4
8x5
8x6
9x2
9x3
9x4
9x5
9x6
9x7
10 x 3
10 x 4
10 x 5
10 x 6
10 x 7
11 x 5
11 x 6
11 x 7
14.5 x 2
14.5 x 3
14.5 x 4
7.25 x 7
14.5 x 5
14.5 x 6
14.5 x 7

(6 x 2)
(6 x 2)
(2 x 7)
(3 x 7)
(4 x 7)
(2 x 6)
(3 x 6)
(4 x 6)
(5 x 7)
(5 x 6)

AMOUNT (N)

5% VAT

4,389.93
8,779.88
17,559.75
35,119.50
43,899.38
26,371.31
52,745.06
79,122.09
85,721.03
61,459.13
92,305.68
123,086.43
153,684.38
70,239.00
105,497.43
140,668.13
175,838.81
210,765.75
79,018.88
118,684.25
158,249.81
237,373.50
284,467.95
331,879.28
131,876.06
175,838.81
274,370.63
329,244.75
368,754.75
301,807.69
347,719.13
405,673.13
127,308.18
191,224.31
305,539.13
207,268.75
356,462.31
363,389.81
356,525.00
700,949.38
1,123,931.25
420,000.00
360,000.00
588,000.00
617,400.00
823,200.00
450,000.00
529,000.00
705,600.00
1,029,000.00
882,000.00

219.49
438.99
877.98
1,755.97
2,194.96
1,318.56
2,637.25
3,956.10
4,286.05
3,072.95
4,615.28
6,154.32
7,684.21
3,511.95
5,274.87
7,033.40
8,791.94
10,538.28
3,950.94
5,934.21
7,912.49
11,868.67
14,223.39
16,593.96
6,593.80
8,791.94
13,718.53
16,462.23
18,437.73
15,090.38
17,385.95
20,283.65
6,365.40
9,561.21
15,276.95
10,363.43
17,823.11
18,169.49
17,826.25
35,047.46
56,196.56
21,000.00
18,000.00
29,400.00
30,870.00
41,160.00
22,500.00
26,450.00
35,280.00
51,450.00
44,100.00

CLASSIFIED ADVERT: N146.25 per word + N7.31 ADVERT BOX NUMBER N25,740.00
CLASSIFIED BOX ADVERT: N 6,825.00 Per Box + N341.25
SATURDAY CYBERWORLD: N3,656.25 + N182.81
* NOTE: THE ABOVE ADVERT RATES ARE EXCLUSIVE OF VAT

THE GUARDIAN
PRODUCT RATE
SIZE IN CENTIMETERS
2.5cm

5cm
7.5cm

x2
x2

15cm

x2

SIZE IN INCHES

3,621.19

181.05

1x2

7,242.39

362.11

14,492.09
21,736.05
28,969.56
36,211.63
45,527.37
50,696.75
57,939.14
67,751.42
72,545.62
105,192.36

724.60
1,086.80
1,448.47
1,810.58
2,276.36
2,534.83
2,896.95
3,387.57
3,627.28
5,259.61

54,317.95
65,220.48
76,171.68
87,054.73

2,715.89
3,261.02
3,808.58
4,352.73

6x4
7x4
8x4
10 x 4
14.5 x 3
14.5 x 4

86,908.72
101,563.85
115,951.30
145,096.09
157,522.05
210,389.92

4,345.43
5,078.19
5,797.56
7,254.80
7,876.10
10,519.49

7x5
8x5
9x5
9x6
10 x 5
10 x 6

126,741.88
144,940.34
195,544.62
234,652.57
226,324.38
271,589.25

6,337.09
7,247.01
9,777.23
11,732.62
11,316.21
13,579.46

9x7
10 x 7
11 x 5
11 x 6
7x7

273,762.46
304,180.53
248,956.81
286,798.77
183,770.60
319,950.80

13,688.12
15,209.02
12,447.84
14,339.94
9,188.53
15,997.54

25cm x 2
36.25cm x 2

17cm x 3
20cm x 3
6.25cm x 3

5x3
6x3
7x3
8x3

x4

25 cm
36.25cm x 4

25cm

x5

Half Page
Full Page

* NOTE:

5% VAT

1x1

2x2
3x2
4x2
5x2
6x2
7x2
8x2
9x2
10 x 2
14.5 x 2

17 cm

AMOUNT (N)

THE ABOVE ADVERT RATES ARE EXCLUSIVE OF VAT

GUARDIAN NEWSPAPER LIMITED (COLOUR RATE)


SIZE IN CENTIMETRES
2.5cm

x1

17cm

x3

25cm
36.25cm

x5
x3

25cm
36.25cm

x4
x4

25cm

x5

1x1
1x 2
2x2
3x2
4x2
5x2
6x2
7x2
7 x 3 Quarter
7x4
page
8x2
9x2
9x3
10 x 3
14.5 x 3
8x4
9x4
10 x 4
14.5 x 4
7x5
8x5
9x5
10 x 5
11 x 5
9x6
10 x 6
11 x 6
12 x 6
7.25 x 7
10 x 7
14.5 x 7

Half Page
Full Page

SPECIAL POSITIONS:
Centre Spread
Double Spread
Centre Spread

Strip Advert
Double Strip

SIZE IN INCHES

(Full Page)

* NOTE:

5,250.96
10,483.20
21,003.80
31,505.76
42,007.68
52,509.60
63,011.00
73,513.44
110,270.16
147,027.80
84,015.36
94,470.48
141,775.92
157,528.80
270,578.88
168,030.72
189,034.56
252,046.08
438,560.17
183,783.60
252,046.08
340,262.21
378,069.12
415,876.03
408,314.65
453,682.94
499,050.24
544,419.53
271,440.00
529,296.64
478,920.00

5% VAT
262.54
524.16
1,050.19
1,575.28
2,100.38
2,625.48
3,150.55
3,675.67
5,513.50
7,351.39
4,200.76
4,723.52
7,088.79
7,876.44
13,528.94
8,401.53
9,451.72
12,602.30
21,928.00
9,189.18
12,602.30
17,013.11
18,903.45
20,793.80
20,415.73
22,684.14
24,952.51
27,220.97
13,572.00
26,464.83
23,946.00

(Half Page)

1,550,000.00
1,350,000.00
878,000.00

77,500.00
67,500.00
43,900.00

2 x 7 (ROP)
3x7
4x7
5x7
2x6
3x6
4x6
2 x 7 (Colour)
2 x 7 (Colour)

705,600.00
740,000.00
987,840.00
1,234,800.00
540,000.00
634,800.00
846,720.00
1,000,000.00
900,000.00

35,280.00
37,000.00
49,392.00
61,740.00
27,000.00
31,740.00
42,336.00
50,000.00
45,000.00

25,000,000.00

1,250,000.00

1,300,000.00
1,200,000.00
1,000,000.00

65,000.00
60,000.00
50,000.00

Front Strip Advert


Back Strip Advert
Wrap Round
1 Front Strip, 1 Back Strip, 4 Full page pull out
Page 2
Page 3
Page 4

AMOUNT (N)

(Full Page)
(Full Page)
(Full Page)

THE ABOVE ADVERT RATES ARE VAT INCLUSIVE

THE GUARDIAN
LOOSE ADVERTS
Handling Charges

Rate per 1000 copies

N250,000.00

Amount
N50,000.00

5% VAT
N2,500.00

N80,000.00

N4,000.00

Single

Special Inserts (Double Spread)

NOTICE TO ADVERTISERS
TECHNICAL DATA
Number of Columns
Full Page Depth
Full Page Width
Print Process
OPTIONS FOR ADVERT MATERIALS
(COLOUR AND BLACK/WHITE)

Seven (7)
14.5 inches
10 3/8 inches
Web Offset L itho

All materials saved in CD or flash.


CorelDraw with all fonts curved.
Colour JPEG in CMYK.
Black and White JPEG in GRAYSCALE.
Proof must be attached with CD or flash.
All materials to reach us five days to publication.
COPY DATE
WITHIN LAGOS
OUTSIDE LAGOS

5 Days prior to publication


7 Days prior to publication

CANCELLATION
Cancellation will only be accepted if stated in
Writing at least 5 working days before publication
OTHER SPECIAL POSITION
Special positions are available at 45% surcharge
SERIES DISCOUNT ON ALL PUBLICATIONS
5 10 Insertions 2.5%
11 20 Insertions
5%
21 50 Insertions 10%
Series Discount is obtainable after the publication of the last insertion.

NOTE:

Late Cancellation will attract 40% penalty.

* NOTE:

THE ABOVE ADVERT RATES ARE EXCLUSIVE OF VAT